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WHY? The Portland Thunder have a unique opportunity to break into the Portland market and bring Arena Football to the city. Portland is an eccentric city with citizens that are passionate about their sports teams. The diversity of the city shows in the variety of sports teams that call P-Town home. We asked ourselves: What strategies can the Portland Thunder implement to connect with the Portland market and ensure a long, vibrant career in the Rose City?

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.