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We believe that the Thunder organization will be successful in Portland if they are able to connect and build a lasting relationship with the Rose City. In their inaguaral season, the Thunder should build a story around the team that exemplifies what Portland represents. Portland is a unique market for the Thunder to break into and they need to deliver on the powerful and impactful nature that their name implies.

Portland Thunder Research Project  

This piece shows in-depth research and a strategic direction for a new arena football team.

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