The best way to connect with people is through ambassadors that love the sport and will tell their family, friends, and colleagues about what Portland Thunder football is all about. The Rolling Thunder could help this team immensely by feeding off the atmosphere that other local team supporters bring to Portland sporting events, like the Timbers Army. Behind every team is a dedicated section of fans that provide in-game hype, team motivation, create tifos, rattle the opposing team, and act as community ambassadors. We recommend that the Rolling Thunder claim a certain section in the arena. Naming the first three rows along the edge of the arena, â€œThe Sound Barrier,â€? would increase hype and excitement for fans wanting to cheer on the Thunder.
This piece shows in-depth research and a strategic direction for a new arena football team.