2013 11 etcmagazine volume12 issue12

Page 68

What Every Mom Needs to Capture Life’s Special Moments By Emily Erfman | Photos by Hillery Janssen

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hotography has always been an important part of my life. My father, Bob Hanson, owns and operates Harold’s Photo Experts, which has been a family business for more than 100 years. Harold’s is a specialty camera store with a focus on expert photofinishing. We print quality images, and we do it with impeccable service. After studying business at Augustana College, I began working at Harold’s specializing in marketing and

68 friends & family |

advertising. Although I’ve been around the world of photography for years and I love taking photos, I am not a professional photographer. As a mom of two young boys, I know just how hard it can be to get the right shot. Like many people, I’m addicted to my iPhone. It captures fantastic images that are easy to share and store in the cloud, and chances are good, I have it on me when a perfect photo-op shows up. In addition, dynamic apps and filters are

photography

available that help me create fun images for sharing and printing. But there’s a down side. While the smartphones in our pockets allow us to capture special moments more often and more conveniently than ever before, the quality of the images we take is compromised. These images, while fine for viewing on a screen, are not all you need. You just can’t rely solely on your mobile devices, smartphone or pointand-shoot camera to ensure you get the


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