WEALTHTECH
MOOD MU$IC Dorsum’s ’s white label app, My Wealth, aims to be the Spotify of digital investment services for millennials. Director of innovation, Balint Fischer, explains how a generational shift in equity demands a harmonised approach Cast your mind back to 2017, Dorsum had just launched its Botboarding platform, which utilises artificial intelligence-enhanced chatbots to help financial institutions onboard customers. Its bots can not only assist with data collection to aid user profiling, but can also help new customers open accounts online. It won the Best of Show Award at FinovateEurope 2017, which solidified Dorsum’s reputation as a leading innovator in the wealthtech space.
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TheFintechMagazine | Issue 11
But that was just the start. Now My Wealth has joined its portfolio of products, which include client acquisition tools and wealth management platforms. My Wealth has been created to address the big challenges that large financial institutions are currently facing in an ever-evolving market. “Wealth management is, traditionally, a very hard-to-understand domain of the financial industry, and it’s a bit scary for everyday investors and clients,” says Dorsum’s director of innovation, Balint
Fischer. “But we believe that the tools provided by digitisation give a great opportunity to narrow the gap between investors and financial institutions, making investing much easier.” As the wealth management sector is continually disrupted, it’s becoming harder and harder for the large, traditional players to keep up. “When traditional banks want to implement a new service or a new digital interface, they take a year, or several months at least. But when the same www.fintech.finance