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ADVARK

#002 hyundai pipe job // featured photographer // apple wwdc 2013 // unit editions // xbox one: what did microsoft do wrong?


A word from The Editor To our readers... Thank you very much for taking an interest in our magazine! If you’re a first time reader who has no idea of what we are, or that this is our second effort of impressing our audience, we must thank Taz Ford. She’s our featured photographer who took the beautiful cover image (we knew she’d get your attention). We’ve had plenty of help from contributors just like Ms Ford to create this magazine. A special thanks goes out to Jordan Amblin, Tom Hill, Joe Ward, Ruth Watson, Laura Haigh, Nora Redler, Emily Lewis, Ben Sawyer, Kirstie Smith and Ashley Glover. Without fantastic student contributors like those aforementioned, Advark Magazine wouldn’t be what it is. No way would myself and Becci have been able able to fill these wonderful pages without your interest and effort. This isn’t a closing show of appreciation by any means. If you feel you have something to say about any topics that are relevant to us, throw something together and i’ll crack it into shape and stick it in! It’s been damn hard but I have sifted through every piece of writing within the magazine; whether my own or that of a contributor, and shaped everything so that it’s a nice, digestable and sensible read. As for the articles in this here issue, I hope you feel they’re spick and span and that there’s no talking shit. I only talk shit in person.

- JJOFL

get in touch

Advark is a magazine written by students for students. We love all advertising, design, typography, branding, illustration, photography and anything in between. Founded by Becci Salmon (@18salmon) & Joe O’Flynn (@JJOFL) to help creative students voice their opinions and showcase their brilliant work. Editor: Joe O’Flynn Designer: Becci Salmon

We love hearing from you so why not talk to us? We’re always looking for student contributors, especially designers, photographers, illustrators & copywriters. @AdvarkMagazine /AdvarkMagazine contact.advark@gmail.com Please email about advertising enquieries.

advertise with us We grant you direct access to the largest and fastest growing market in the UK... students. Advark Magazine is distributed to all major campuses of The University of South Wales. Advertising with us will put you straight in to the hands of South Wales’ students. The magazine is released every two months in both print and digital unless stated otherwise. Please email us for a copy of our advertising price list. We offer discounts for advertising in multiples issues. contact.advark@gmail.com


table of

contents

4 Apple WWDC 2013 11 XBox One: What Did Microsoft Do Wrong? 12 Hello? Is It Me You’re Looking For? 5 Featured Photography 6 Taz Ford 8 Sacrebleu! 9 Hyundai Pipe Job 9 Weiden + Kennedy Sued by Eminem 10 Amblin Re-Brands Students’ Union

Cover photography: Taz Ford

13 The Great Gatsby? 14 Twice in 2D 7 15 16 17 17 18 19

Free Business Space Kids in America Unit Editions Events & Competitions Neil’s Corner Reccommended Read Searchy Wordy


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apple wwdc 2013 WRITTEN BY tom hill

Twitter Opinions @BKM_Malarski: Looks smashing! @JordanAmblin: Hold it in your hand & you won’t go back! Icons are a mish mash of good & terrible! But interaction is purely beautiful! @tashaeuston: it’s really nice but you can see that they have borrowed some features from the windows phone. But I can’t wait to have it! @rdjpalmer: interactions are immense, design on the whole is good. Just a shame about the poor iconography... @DanceOrDino: Looks like a kid designed it. Far too simplified! Bad Apple.

In one of the longest keynotes from Apple for years – two full hours – Tim Cook and friends tried to fight back after one of Apple’s hardest years ever. Apple desperately needed to show it’s world famous innovation and creativity – they needed to show up to the party with tricks and treats prepared for the world to see! The key to the show, and the pre-show speculation, was the iOS reveal. Jony Ive has stripped away the cheap felt and stitched leather and replaced it with nothing. Well not quite nothing – the idea was to make the design less intrusive whilst using your iOS devices. Apple even joked, “Even thought there’s no stitching on the calendar, it still stays in place.” They knew the old design was getting tired and depressing; almost laughably. The new typography is a massive improvement – it’s now far more crisp and clear, almost as if you finally got round to cleaning your fingerprint smudged iPhone screen after 2 years of heavy usage. Fake leather has been replaced with Gaussian blur and wood has been replaced with different opacities

of white. It’s all very flat and very refreshing! - More of a rebuild than a redecoration. Some bloggers are displeased with the new redesign. The Verge’s Joshua Topolski laments the replacement of “lush, skeuomorphic objects” with “stark, largely white and open app spaces; colorful, almost childlike icons; pencil thin, abstract controls for settings.” Functionality seems to be generally improved. Some features are far easier to reach, for example screen brightness. Air Drop is going to completely change how people share photos, contacts and information – you will wonder how you managed without! Interestingly iOS 7 includes support for MFi (Apple’s hardware licensing and development programme for 3rd party developers) games controllers. Could this indicate Apple’s intentions to take on Sony and Microsoft at their own game? WWDC 2013 brought us a great new redesign of the iOS operating system, a new naming system for OSX (some new features too), a long life mac book air and a mac pro that in my opinion looks a little bit like a pedal bin. Some colour was splashed around and some old stitched leather was thrown out.

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Model:Valencia Germain

MUA: Danni Nolan

Photographer: Natasha Ford Photography


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Model and MUA: Danni Nolan

Photographer: Natasha Ford Photography

TAZ FORD Taz (Natasha) Ford is our featured photographer to show off in our second date with you, our readers (remember, no tongues!).

FEATURED PHOTOGRAPHER

the Sirens are known for but also show hints of their hidden malice, I did this by creating slightly grotesque images of the octopus on the models head and adding blood into the water in post production.

She is a wonderful young lady who has recently finished the 1st year of her degree at the University of South Wales, Newport in her chosen course of ‘Photography for Fashion and Advertising’ or ‘PFA’. The images that we wanted to show you of hers are from two shoots she has named; ‘Squid’ (based on Sirens, the creatures in Greek Mythology that live on the edge of islands) and ‘The Party’ (shown above).

The Siren shoot was extremely challenging as the tide came in whilst we were still shooting, this resulted in lots of equipment being lost to the “The photographs sea. The photographs were very lucky to be salvaged and I think that’s what were very lucky to makes them so special as they were be salvaged and I almost swallowed by the sea.”

think that’s what makes them so special as they were almost swallowed by the sea”

When questioned about the creative process behind each of the shoots, Taz quotes: “In Greek mythology, Sirens were beautiful creatures who lived on coastlines. They played sweet music to enchant sailors to their island, where they would lose control and crash their boats on the sharp rocks. Once The Sirens had dragged sailors dead bodies ashore, they would feast on them. In my shoot I wanted to convey the enticing beauty

“It [The Party] was a very spontaneous shoot with me and my flat mate. We had recently hosted a house party and there were lots of things left over such as the bunting and the silly string. We decided to use these to do a quick shoot with before we cleaned up. The make-up was done by Danni Nolan and was inspired by the way Japanese fashion is all about the big eyes and how they use eyelashes and make-up to make their eyes appear bigger and more western.”

Taz’s photography also features on our cover, it’s pretty cool, right?


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SACREBLEU! Here at Advark, we have a reason to smile. The reason is called Annalize Mogford and she’s a local girl who’s unstoppable with a pencil in her hand! Like us, she’s a member of the university of South Wales, Newport and studies Advertising Design.

I was never the type of person to enter competitions, the thought never really crossed my mind

We love her anyway, but we lover her EVEN MORE now as she has recently won a competition run by the luxury notebook company, ‘Monsieur Notebook’, not once but twice! The competition required artists to send in their best illustration. If they were lucky enough to win, the artist would receive a free leather notebook with their illustration pressed upon the cover.

Annalize’s friend and fellow student, Emily Lewis coaxed her to get involved: ‘She knows I love illustration and recommended that I submit some of my work to this competition. I logged on and submitted two of my previous illustrations. I checked up on the competition for a few days after my submission, but expecting nothing would happen, I pretty much forgot about it. It didn’t really cross my mind until the other week when I received a tweet from Monsieur Notebook saying that I had won a couple of notebooks. I logged onto their Facebook page and saw that the two illustrations I previously submitted had won and each design has been etched into the leather of their notebooks ready to send to me!’ The notebooks are sadly not for sale, yet they are neat keepsakes for Annalize to love and cherish.

We love hearing about what you’ve acheived at Advark; if you want to see your work in an upcoming issue, just get in touch!


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FREE BUSINESS SPACE now available in newport! Calling all staff, students and graduates who are working freelance or have set up a business in the last 5 years...

WE HAVE 6 MONTHS FREE

The University of South Wales has recently opened a business centre, The Business Loft at Royal Chambers (above the Indoor Market, Newport). Ideally located by Newport Bus Station and only a couple of minutes’ walk from the Train Station, the centre offers desk space, small offices, business mentoring, training and networking with local businesses for staff and graduates.

small and freelance businesses. With access to all Indycube offices, in South Wales, at no additional cost the deal gets even better!

Working in collaboration with Indycube, a not for profit organisation with several offices throughout South Wales, The Business Loft offers an exciting co-working environment where individual desk space can be used on an ad-hock or regular basis. Starting at only ÂŁ10 per desk per day, (after the first free six months), it offers an ideal solution for

BUISINESS ACCOMODATION FOR YOU! (and subsidised office space after that)

With special rates on all accommodation after the initial free six month offer The Business Loft is the ideal location to start or grow your business. With furniture and WiFi included there are no long leases, business rates or additional charges to pay when taking a space at The Business Loft. A tour of The Business Loft can be arranged by phoning University of South Wales, Business Incubator Manager, Chrissie Webber on 07825 898660 or emailing her on Christine.webber@southwales.ac.uk


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HYUNDAI PIPE JOB BY NORA REDLER

Advertising gone wrong... The automotive company ‘Hyundai’ has been forced to issue an apology due a recent advertising effort.

not suddenly feel that my tears were justified by your amusing message. I just felt empty. And sick. And I wanted my dad.” - she wrote in an open letter to Hyundai.

The new Hyundai Europe ad features a down-trodden man attempting to commit suicide using the exhaust fumes from his car, yet before his fate has been sealed, he leaves the garage unharmed, as though his attempt was thwarted. The advert was intended to highlight Hyundai’s 100% water emission model.

In a public statement Hyundai apologised for the video and made it clear that they had nothing to do with the advert and in fact it was created without Hyundai’s request or approval.

The advert was created by the European arm of Hyundai’s in-house agency, Innocean Europe. The spot was highlighted by blogger and copywriter Holly Brockwell, who had a personal connection to the story. She admitted that when she first saw the ad it brought her to tears. “Surprisingly, when I reached the conclusion of your video, where we see that the man has in fact not died thanks to Hyundai’s clean emissions, I did not stop crying. I did

“It runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused. More to the point, Hyundai apologizes to those who have been personally impacted by tragedy. Hyundai Motor UK has had no involvement with the video.” Innocean Europe has said that their intension was to dramatize and promote the zero carbon emission ending in a positive outcome. “Clearly, we were mistaken, and we sincerely apologize”.

WEIDEN + KENNEDY SUED BY EMINEM WRITTEN BY EMILY LEWIS

Eminem’s music publisher, Eight Mile Style, is suing Facebook and Wieden+Kennedy for copyright infringement over the music used in a recent advert. Eight Mile Style claim that the song in the new Facebook “Airplane” advert is a copy of Eminem and D12’s ‘Under the Influence’. The idea to implement an Eminem-stylized song for the ad was to ingratiate Mark Zuckerberg’s (CEO of Facebook) personal musical taste. The advert was to reveal ‘Facebook Home’, a mobile software that aims to put “your friends above everything else.” It features ‘cover feed’, ‘notifications’, ‘chat heads’, and ‘app launcher’. Moreover, the situation was exacerbated when an updated version of the ad was uploaded onto Youtube,

adopting different music. The updated version was intended to avoid allegations of copyright infringement. Therefore it seems Facebook were subtly proclaiming their guilt. Facebook has fired back fairytale response such as Dr Dre produced the song, and “Under the Influence” writers were cutting it too close to Michael Jackson’s ‘Give It To Me.’ Both incorrect. In the past, the music publisher had filed a series of lawsuits for using music without permission. This included Apple and Audi commercials, which had both featured Eminem’s “Lose Yourself ”. Chrysler’s 2011 “Imported from Detroit” commercial, which was broadcasted at the Superbowl, also incorporated Eminem’s “Lose Yourself ” created by Wieden and Kennedy, legally that time.


amblin re-brands students' union The University of South Wales’ Students’ Union (formally University of Wales, Newport & University of Glamorgan) required a re-brand due it’s merger in May 2013. As the SU is run by students and

provides services to students, it was a good idea to open up opportunities to students. This meant a competition to re-design the Students’ Union’s logo.

See Jordan’s full branding proposal online: www.behance.net/JordanAmblin

I stumbled across the competition on the SU Facebook page late one Thursday night (the night before deadline) - the challenge was set. And six hours later I finally submitted my PDF. So what was my concept? There were two reasons behind my proposal for the new Students’ Union logo: Firstly - To emphasise the core idea of a Students’ Union which is to provide help and advice to students and to create a foundation for students to come together. Secondly - Emphasis on the face the University of South Wales was formally two universities - and these spread across five campus’. By combining these two elements I founded the core idea behind my design. Five speech bubbles, one for each campus which focuses on communication and a society. But in my mind this wasn’t enough. A simple logo didn’t suffice. An identity is more then just a logo; it’s a series of elements that once combined form a comprehensive and coherent identity.

I further developed variation logos (primary & secondary) and also campus specific logos to differentiate events that happen at individual campus’. I also looked at how these elements would apply to promotional materials and marketing / advertising. Two weeks later, after a Facebook vote on the USWSU Facebook page my logo proposal won with 287 votes. The logo is now used as the official USWSU logo and is currently being implemented. I was extremely pleased to have won the vote. From experience, Facebook votes aren’t the best route to go down and are more of a personal popularity contest. But, It’s a great feeling to have my work seen on campus and by 30,000 students. It’s hard to put into words really, but I’m overwhelmed by the feedback received from students and professionals! Jordan’s unique design skills have resulted in him gaining an internship at the design agency, ‘Wonder’, who are responsible for the new USW branding. We can’t wait to see what he does in the future and wish him the best of luck.

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x box one: what did microsoft do wrong? WRITTEN BY ashley glover

The video gaming industry is changing, with companies taking chances on new ideas for their consoles. As we know Microsoft have recently taken a gamble and announced the ‘Xbox One’. It immediately received a negative reaction from the public as well as at the renowned E3 Expo. With many customers making the decision to ‘shun’ the Xbox (http://www.xboxshun. com), just where did it all go wrong for Microsoft?

Back war d s C o m pat ib il it y

What compatibility? The Xbox One stands alone, with its new updated hardware limitations, users are unable to play games from the Xbox 360 on the new console as well as pre-owned games. The Vice President of Microsoft Games has said that, “The Xbox One is not backward compatible and we think for someone who invests in a digital library that you’ll want to keep your Xbox 360”.

Kinect Go H o m e

The Kinect feature is bundled in with the Xbox One, which in some aspects is great! You don’t have to fork out an extra £80 to use the Skype and video capabilities. However these features lead to privacy concerns, especially after Microsoft have been listed as a supplier of personal information to the US Government. Fortunately you can turn the Kinect off, providing some relief.

are you interested in gaming and technology?

C onne cted 24/ 7

The Xbox One has to connect to the internet at least once every 24 hours, for many this is not a problem, but for those users in a bad connection area, this could cause massive problems. Imagine not being able to play COD: Ghost because your ISP has failed you! Although, Microsoft has now reversed the policy on requiring an internet connection due to massive backlash from speculating users. Overall the reveal of the Xbox One was confusing, as Microsoft was not clear on its functions and how they would work. But why? Were they anticipating the negative press, so became cautious of what they revealed? The negative features annoyed the fan base, why should there be so many loops to jump through just to play your favourite game? It is almost like Microsoft are holding our favourite stories hostage and demanding even more money for their release. On the other hand the Xbox One does have some strong selling points, such as the DVR Recording and the Voice Command, turning the One into a media centre, not just a gaming console.

Advark Magazine is always looking for new and exciting articles written by students. If you have something you’d like to write about just get in touch, we don’t bite!


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Our good friend Andrew Cargill (who you know as the co-founder and CTO of PHP Genie) has put a new idea of his into action.

The action taken was the creation of ‘Skillsnearby.com’; a good looking, fluid and easy to use website which does what it says on the tin.

His idea was to create a platform in which students, graduates or any old freelancer can offer themselves for freelance work. Then at the same time, create a platform in which business’ and / or business individuals can look up local creatives and professionals that have the skill set they require.

Although there are websites in which freelancers can advertise themselves already, Skillsnearby has set itself above the rest with locality being the unique selling point. Cargill prides his invention on its ability to set up hand-shakingly strong relationships between workers and employers that don’t live at opposite ends of the world.

In his own words Cargill says:

I’m trying to take the complexity out of freelancing by creating a Yellow Pages of skills I guess.”

If you wanted to dip into the world of local freelancing, you can do so very easily. Simply visit the website and create a profile (which can be done swiftly through your Facebook or Linkedin account). Then you sit and wait until the bloke down the road asks for you to code his website, draw him up a logo or to fatten up his social media presence! This really is a genius, ‘put the kettle on’ way of sparking up business opportunities for one and all… Hoorah to Andrew Cargill!

w w w . s k i l l s n e a r by . c o m


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WE ASKED TWO DESIGN STUDENTS FOR THEIR OPINIONS ON NEW FEATURE FILM, THE GREAT GATSBY, DIRECTED BY BAZ LUHRMANN. THIS IS WHAT THEY HAD TO SAY...

great gatsby? WRITTEN BY JOE WARD The ‘Great’ Gatsby or The ‘Good’ Gatsby? Whether you have seen the new movie or not, you have heard of this much anticipated film. But is all the talk over style or substance? Due to the growing popularity of period dramas (hats off to Downton Abbey) and the book incredible amount of hype for almost ninety years, many had decided that the new feature film effort was indeed going to be spectacular. But as with any book to film transition, many had decided it was going to be a failure before the ha even seen the first trailer. I, myself was the optimist and walked in to the cinema hoping it would live up to it’s full potential. Although, the feeling when leaving the cinema was one that I did not anticipate. It was good, it was really good, but it just wasn’t quite great.

So where did this film really come into its own? Style and design. A modern punchy sound track (produced by Jay-Z), beautiful art direction and perfect design integration heavily inspired by 1920’s Art Deco really did make Gatsby for me. The stylistic elements in this film were second to none. A perfect blend of modern and period. Something that I believe hasn’t been done this well before and probably won’t be done so well for a very long time, if at all. Gatsby (Leonardo DiCaprio) was a perfect representation of the 1920’s ‘new money’ man. A style that many high street stores are bringing back into modern fashion and culture today (think bow ties, braces and brogues). Impeccable CGI creates extravagant and truly outrageous stately homes that border on the edge of reality; and a circus of visuals created in the Gatsby parties, which can only be described as a wonderland for adults.

“It was good, it was really good, but it just wasn’t quite great” The truth is, his extravagant parties were something that all the audience wanted to be a part of. As for the 3D well it’s much like the free booze at Gatsby’s parties, a nice idea but also inevitably a little bit of a headache for some. A visually spectacular and a truly unique film, Gatsby is indeed a must watch; and I would watch it again! As to whether the movie was as great as the title suggests... Well thats just a subjective opinion.

DISCLAIMER: ‘THE GREAT GATSBY’ LOGO, GOLD BAR DESIGN ELEMENTS AND PHOTOGRAPHS ARE PROPERTY OF WARNER BROS.

the

The film was long, maybe even considered repetitive by some, and worst of all I couldn’t help but feel something was missing throughout the film. I don’t know what, just something.


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“The thing about Gatsby is, it’s such a modern story. It has passion, violence and love.” – Baz Luhrmann. “Is all of this made entirely from your imagination?” as Daisy questions Jay’s extravagance. Clearly Baz WRITTEN BY Luhrmann created this RUTH WATSON beautiful film from his “perfect, irresistible imagination.” Here is not a movie, but a piece of art; a perfect merge of reality and surrealism. The piece initially consists of a basic adaptation of a novel, but with Luhrmann’s direction has developed into a synergy of music, fashion and beautiful acting. The outstanding soundtrack was curated by Jay-Z, which was a perfect blend of hip-hop and swing. The great style was overall faultless and the fashion drew a lot of media attention due to Prada collections and Tiffany’s jewellery. Post-war America in the 1920’s showed the era of experimentation where women and men wanted change. The great cast included the flawless and stunning Leonardo and Carey. All of these great factors certainly created a Great Gatsby.

“The thing about Gatsby is, it’s such a modern story. It has passion, violence and love.” – Baz Luhrmann Arriving at the cinema, awaiting this highly anticipated experience, surrounding me were fashionistas, oldies, couples and families showing the wide and ranged interest of the audience. The adverts prior to the spectacle were full of as much extravagance and

wealth as the production itself, including Prada, Audi and Omega Ladymatic watches. It would have been interesting if the advertisements had been 1922 inspired, but sadly not. The design and visuals in the production were very attractive. For the branding ‘Like Minded Studio’ teamed with ‘Bazmark’ to create the perfectly subtle logo and ‘Deco Pinstripe’ typeface, loosely based on the 1933 typeface ‘Atlas.’ Although I saw this film twice in 2D, it was obviously filmed for 3D and the motion blur was reduced to make movements seem sharper and faster; both making it a lot more crisp and modern than the 1974 adaptation.

A sketch from Like Minded Studio’s development

Tiffany’s jewellery worn in the movie

This is certainly an experience worth having, especially if you appreciate great - literature, music, design, fashion and acting, all successfully coming together as a great piece of art.


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W e caug h t up wit h A dve rt is i n g D e s i g n stu de nt, B e n , af t e r his t r ip to N e w Yo r k C r e at i v e W e e k . . . WRITTEN BY ben sawyer

They say in life, the best things are free. Whoever ‘they’ are, they’re misguided. I’m not saying they’re wrong. I just want to argue my point; that in fact the best things are those where the bill for your lavish lifestyle never arrives. This materialistic opinion is the product of eight chaotically rewarding days. Eight days where I was granted a peek, behind the curtain of the Advertising industry during Creative week, New York. What followed, was an experience I’ll remember for the rest of my life. So how did a recent grad get an all access pass, to one of the highlights on the global advertising calendar? Back in November, three of my peers and I, travelled down to the first international One Club boot camp in London. Over the weekend we were challenged to crack a brief that pitted us against 130 students from universities around the UK. In short, Faye and I won. In the process, receiving complimentary passes to May’s festivities. As I write this, I look around the boarding gate at JFK. My flight it seems, is as diverse as the people I have met in my short time in the city that never sleeps. From portfolio reviews to after parties, where the free alcohol seemingly never runs dry. I have met and conversed with some of the industry’s finest talent. One night, a talent scout for Apple’s creative agency, the next morning a global creative director at Ogilvy & Mather who dropped by before

catching his 5:50 flight to Dubai. I learnt very quickly this industry pauses for nobody. In between the nightly award shows, talks were held on how some of the best campaigns of the year had been conceptualised. To an aspiring creative, it delivered a fascinating insight into some of the worlds biggest agencies such as DDB. Nothing can fully prepare you for life with the real Mad Men of Madison Avenue. The quirks and the nuances of each agency, were highlighted on tours at houses like Grey and Y&R. Metro’s ‘Dumb Ways to Die’ by McCann Melbourne won the coveted best of show award. In doing so, it reminded me why it’s worth grinding out opportunities like these. It brought me to the truth that I have always known. This industry gives you a platform, a platform to truly make your mark on popular culture through creativity. Not to mention, the opportunity to get smashed for free to celebrate your apparent genius, and return to work the next morning to do it all again. Ben has just graduated from The University of South Wales, having studied BA (Hons) Advertising Design, as part of creative team Robben. Find out more about Robben and see their work online at: robbencreative.com


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Unit editions an event from the typographic circle WRITTEN BY Kristie Smith

In association with the world renowned Typographic Circle, we at Advark asked our Twitter followers to get competitive. We asked you to tell us why you deserved tickets to Typographic Circle’s upcoming event, Unit Editions, over anyone else. We gave two winners a pair of tickets each, so they could take a friend. Our winners were: Thomas Manning who took his friend, Anna Barton and Kristie Smith who brought along her friend, Emily Lapworth. Kirstie Smith wrote to us following the event to fill us in on what happened. She even sent us some pretty Instagram pictures (follow her on ‘_kirstiesmith’)!

Thanks ever so much to the Advark team for the tickets, the event was fantastic!

‘Here’s a little write up on my experience for you; A last minute change of location brought TypoCircle to the familiar walls of St Bride Library. Before the event started I had the opportunity to mingle with other attending professionals and students alike, a table lined with complimentary bottles of San Miguel certainly encouraged a social and relaxed atmosphere. Quickly the venue started to fill and no seat was left empty by the time Tony and Adrian had taken the stage. They talked at length about Unit Editions’ approach to book design and publishing stating “the internet allows us to exist”, followed by more detailed discussions about specific books. My evening was perfected when Adrian and Tony began to talk about Supergraphics (a book I know like the back of my hand after writing my dissertation on that very topic), they talked so passionately throughout, which really shows through in the content and design of all their work. As the event drew to a close an announcement was made offering a free poster which could be collected from the

front of the hall,Tony was offering to sign the posters so I introduced myself and thanked him for the wonderful talk and for unknowingly supporting the writing of my dissertation.’ Keep an eye out for any future competitions we might be running. With our fingers in plenty of pies, who knows what you could win…


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SE15 YOUNG FILMMAKERS COMPETITION Brief: Could you make a film about SE15? The brief is to create a short film on the theme “My SE15: People and Places”, interpreted however you like. Films should be 10 minutes maximum but even shorter films (1-2 minutes or even shorter) are very welcome. All films entered into the competition will be screened at the 2013 Peckham and Nunhead Free Film Festival. Shortlisted films will also be screened at our awards ceremony at Peckhamplex cinema on Sunday 15 September 2013 at 4pm. Deadline: 1st August 2013 More Info: Search SE15 young filmmakers competition Entry Fee: Free

COMPETITIONS E V ENTS Help! I'm A Graduating Designer... What Do I do Next? Design Wales Workshop Place: Design Wales, Cardiff Date: Mon 15 Jul 2013 Time:10:00AM - 1:00PM Price: Free

During the first workshop, on 15 July, those who attend will receive help and advice on:

If you’re a recently graduated designer and you are stuck on what to do next, Design Wales has the answer right here... From the 15th to the 17th of July from 10 AM to 1PM there’s a 3 part workshop at Design Wales.

kill er c o n t ro l + 0 ( z ero ) RAM preview

Working out one’s worth, personal presentation, freelancing, job applications and understanding what employers want! If you are a recent design graduate, Welsh or not, get yourself there! To book your place email: vjones@designwales.org

s h o rtc u ts o ption + w Activate Roto Brush tool

c omma nd + rig ht a rrow Go forward one frame

ne il ’ s c orne r


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recomMended read

room, recommended this book to me. Whenever I saw this person leave a conversation with a client/ friend, the recipients of their words always seemed uplifted. I like to think their pleasant demeanour may have something to do with this book. So after reading the book myself, what have I learned?

WRITTEN BY Laura Haigh On the 15th of March this year I attended a Fiftyone3 meeting in Cardiff. When striking up conversation with a room full of business individuals, I often found myself verbally contending with some big personalities.Yet interestingly, the most memorable moment of the day was when the person who I felt was perhaps the most relaxed in the

Selling yourself positively is not a quick burst of overconfidence; it is giving the other person ‘A feeling of Importance.’ You can do this by prompting people to talk about themselves through asking questions, they will leave thinking they have had a great discussion. The book gives plenty of examples; it does not throw a statement with no support. Business socials can be fast paced. I have often heard the saying ‘We get on really well, we talked for hours.’’ Time, does not make the conversation memorable. It is about moving on once it has reached its pinnacle to the next client/friend by

LIMI TED EDI T IO N

' THEM TRENDY YANKS' SEVEN MINUTES POSTER S i z e: A 2

£ 20.00

Buy one of only SEVEN limited edition posters from our first issue’ s illustrator, Dina (SEVEN MINUTES) . Printed on high quality card.

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paying a compliment and a gentle excuse. This way you can talk to 10 happy clients in a couple of hours, and potentially meet some others. A side note you will be constantly entertained by different people. The hierarchical business people / the opinionated, don’t have to be challenging. Rather than seeing a debate as a test, see it as an opportunity to learn about another side of a topic; after all you won’t learn anything new if you are the chatterbox.’ Others enjoy seeing you take an interest, especially clients, as opposed to being proved incorrect. The book should hopefully add to you as a character. It can most definitely be applied to social situations, as well as the business ones. I will give away no more, or else you may notice that I am using these methods next time I talk to you!

we give it:


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searchy wordy This is our very own, home made Searchy Wordy. The words you have to find can be spelt forwards, backwards, downwards, upside-downwards, diagonally and backwards-diagonally. Just to keep it simple...

A U N I T E D I T I O N S Z M B

G S C O M P E T I T I O N A U M

E S W S V U H A B L F O E N L F C R R E I E C L O A P N Y C T E

N U K F I K M F Q M R E D N O

E E X O N L G E L Y O U T T C W D

FIND 'EM XBOXONE MICROSOFT TYPOCIRCLE CARGILL ANNALISE MONSIEUR TAZ USWSU AMBLIN GATSBY

EMINEM FACEBOOK SIRENS CREATIVEWEEK SAWYER FREELANCE UNITEDITIONS KRISTIE WONDER Competition

R G U B C K Q B N Q N X F V A F

I S P O S Q L Z A N N A W T Y P O B S L X X N B R W O M N I B N F A S U I Z U T T M U P U W E K O S O R M D L H R G I L K O O B

E O L V T P Y O E Q I G C G L E

Q A I E N N E Q L B E E I A M C

T A Z U P R U E I S N O M P U A

W X

B E L A B H T O L D Y X K J F

V D K E E W

E V I T A E R C K

WINner! Issue #001’s lucky winner was Rhianna Jones. Check her out with her limited edition Seven Minites print prize! The first person to tweet us a picture of their completed Searchy Wordy at midday on 15 July will be crowned issue #002’s winner. So what are you waiting for? Get Wordy Searching, Searchy Wordies!


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Advark Magazine #002