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Th e M a r k e t i n g M a g a z i n e f o r E n t r e p r e n e u r s , Bu s i n e s s L e a d e r s a n d I d e a - M a k e r s

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summer 2014

$4.99

D I SCOVE R I N G Y O U R

How to Gain Differentiation and Maintain Client Value in a Crowded Marketplace | P. 8

Don't be the bargain brand; be the unique option. Featuring guest columnist Devin Herz. | P. 6

Spring sprung at Advantage, and the team stayed busy at home and abroad. | P. 12

HOW SUCCESSFUL AND

ARE JOCKEYING WITH INDUSTRY GIANTS BY CLOSING QUESTIONS | AUTHOR AND SPEAKER MARIA FERRANTE-SCHEPIS OFFERS CREATIVE TIPS FOR

GATHERING BOOK CONTENT AND EXPLAINS HOW PUBLISHING GUIDED HER MESSAGE IN A PRACTICAL WAY. | P. 14

Advantage Magazine - Summer 2014  

The Marketing Magazine for Entrepreneurs, Business Leaders and Idea-Makers

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