Indian Dairy Farm Amul Plans to Sell Liquid Milk in U.S. and Canada, Targets European Countries in Future
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mericans and Canadians will soon have liquid Indian milk at their breakfast tables. Amul, the brand which represents Gujarat Co-operative Milk Marketing Federation (GCMMF), is an Indian dairy cooperative which has revolutionised the way liquid milk is produced and distributed in India
and abroad. Three million milk producers from the Indian state of Gujarat own GCMMF which has revealed plans to distribute liquid milk in the United States in 2014. Thereafter, it plans to target Canada along with other European countries in future. Amul prompted the White Revolution in India, which eventually made the country the largest producer of milk in the world. GCMMF Managing Director R S Sodhi feels that the process, however, will take some time. He believes that exporting liquid milk to European countries may take some time even though the company may not take much time to export it to Canada. Amul, which is also a world leader in
Amul to expand its butterly spread
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hey have given their mascot - the iconic red polka-dot dressed Amul butter girl - a new 3D avatar. And now those marketing brand Amul are set to increase the spread of the utterly butter. The Gujarat Cooperative Milk Marketing Federation (GCMMF) will increase its butter manufacturing capacity with a new manufacturing plant at Mother Dairy in Gandhinagar. The first fully automated plant to manufacture butter located at Bhat village at Mother Dairy in Gandhinagar, a GCMMF unit, has a capacity to produce 50 tonnes of butter per day. With the commissioning on this plant by the end of next month, Amul’s total butter manufacturing capacity will touch 300 tonnes per day. Butter silos will be Vol. 09, Issue 03, January, 2014
Dairy News
used for the first time in the country at the new plant. Butter stored in these silos will be fed directly to four different automatic packaging lines. “We (Amul) have remained undisputed market leader in this category which has witnessed around ten per cent annual growth. During winters, when milk procurement is high, we will be able to produce more butter to meet the increase in demand and supply more fresh butter to our consumers through this state-of-theart plant at Gandhinagar,” GCMMF’s managing director R S Sodhi told. With the double digit growth both in terms of volume and value, Amul presently enjoys 85 per cent market share in the domestic butter market estimated to be around Rs 1,800 crore. India is not just the world’s largest 37
producing milk products, is soon to begin manufacturing clarified butter (ghee) and cottage cheese (paneer) at a New Jersey plant starting from February 2014. Amul has joined hands with a local plant in order to manufacture milk products in the city. It has also revealed plans that it may buy milk from local farmers directly in future. Amul will need about 50,000 l of milk every day to fulfil the local requirements. The plan is to produce 5 tonnes of ghee and 2 tonnes of paneer every day during the initial phase. It plans to produce additional milk products such as shreekhand (a type of Indian dessert), yogurt and lassi (curd-based drink). The GCMMF is going to provide infrastructure and technical support to the local plant in order to manufacture milk products, Mr Sodhi informs Business Line. Presently, the GCMMF exports dairy products worth about Rs 100 crore every year to Europe, West Asia and the United States. Around RS 35 crore of it goes to the U.S. only. The co-operative expects a turn-over of around Rs 18,000 crore in 2013-2014, which is 30 per cent greater than the previous year. milk producer but also the largest butter producer. The butter plant at Gandhinagar has been set up with an investment of Rs 80 crore and is equipped with auto cartoners and case packers. Major member unions of GCMMF including Anand-based Kaira District Cooperative Milk Producers Union Limited popularly known as Amul Dairy, Mehsana’s Dudhsagar Dairy, Sabarkantha-based Sabar Dairy, Banaskantha-based Banas Dairy already have butter manufacturing plants while small and manually operated plants also exist at Panchmahal-based Panchamrut Dairy and Vadodara-based Baroda Dairy.