Remote sensing centre in Gujarat to estimate fodder production
intensify fodder production and improve fodder availability leading to increase in milk production and economic benefit. This will pave a new era of fodder crop management using satellite data for current status of fodder crops grown during one crop cycle like rabi, kharif and summer in a year.”
everal MoUs have been signed in the past few months for different segments in the country. Even dairy players inked pacts with the different allied partners for growth & expansion. Last year, Gujarat Co-operative Milk Marketing Federation (GCMMF) – the apex body of all the district dairy unions of Gujarat had signed a MoU with the Space Application Centre (SAC) of the Indian Space Research Organisation (ISRO) for this project. This is the first-ever remote sensing centre for estimation of fodder crops in Anand and Kheda districts was inaugurated at Amul Dairy campus in milk city-Anand.
K. Rathnam will work towards estimation of fodder crops in Kheda, Anand and Mahisagar districts. Similar centre will also come up at Banas Dairy for Banaskantha and Patan districts of Northern Gujarat.
The Amul Remote Sensing Center inaugurated in presence of Tapan Misra, Director, SAC, ISRO in presence of GCMMF’s Chairman Ramsinh Parmar, GCMMF’s Managing Director R.S. Sodhi and Amul Dairy’s Managing Director Dr.
An official said, “This is an innovative idea to help milk producers to help them to know when to initiate cultivation of fodder crop by use of satellite images. This would help farmers to estimate fodder production, plan them to grow or
The fodder crop estimation will also act as a decision making tool for monitoring national level projects like the Accelerated Fodder Development Program, National Livestock Mission, phase one of the National Dairy Plan and other watershed projects. It can be utilized in dairy sector for decision support in drought management also. Gradually it will be scaled up to all districts of Gujarat through respective milk unions of GCMMF.
Amul bets high on dining-out culture
he trend to dine out has caught with Indians in recent years with the rise in income. India’s biggest milk-producing brand Amul is betting on this culture to extend its dominance. It expects the next wave of growth from institutional sales— to supply everything from milk and curds to butter and cheese to hotels, restaurants and caterers. The target is to increase the share of so-called HoReCa in its sales from 7-8 percent to 25-30 percent in five years. Nearly 80 percent of its revenue comes from retail consumers now. MD of Amul, R.S. Sodhi said “As income increase”, people start eating out more and will boost demand for dairy products. In any celebration, you see a lot of value-added dairy products. It’s a growing market.” Increasing urbanisation, changing consumer lifestyles and half the population below 24 years in a country of $1.2-billion people is driving the expansion of the restaurant and catering industry. This segment is expected to hit Rs 5.5 lakh crore by 2022, growing at an annualised rate of 10 percent from Rs 3 lakh crore in 2016.
Big names like McDonald’s, Pizza Hut, Domino’s and Baskin-Robbins have already expanded across the country, opening outlets in smaller cities and towns. That has encouraged a new crop of owner-entrepreneurs to start cafes and restaurants. They will all need milk, cheese, butter and more, boosting the country’s Rs 5.5-lakh-crore dairy market. Amul sources milk from the country’s largest network of co-operatives GCCMF - India’s white revolution that started in 1970s and turned nation into the world’s largest producer and consumer of milk. The company collects 25.5 million liters of milk a day—30 per cent of the organised market. Revenue stood at Rs. 27,000 crore in the year ended March 2017.Sodhi said that focus so far was retail, unlike in the developed markets where institutional sales contribute around 50 per cent of the revenue for dairy products makers. The company already supplies to clients like the Taj Group of Hotels, The Marriott and ITC Hotels. Amul looks to increase its dominance by growing its market share and revenue. Institutional sales growing at a strong
pace as the number of food outlets is rising. Urban Indians spend an average Rs. 6,500 a year on eating out, with a wide gap in expenditure between different income groups. It mostly driven by the affluent —a cohort that earns Rs. 10 lakh or more a year and falls in the highest tax-paying category. Only 3 per cent of the middle-income households earning Rs. 3-10 lakh a year eat out, that’s still a big market in a country of 1.2-billion people. Moreover, the focus on institutional sales will not come at the cost of Amul’s retail market. It’s increasing the capacity of value-added products like curds, processed milk and cheese. The country’s largest dairy products maker spends $200 million (about Rs. 1,300 crore) a year to increase capacity. Indians are consuming more, making the nation the fastest growing market. While India is the largest producer and consumer of dairy products, per capital consumption is lower than the global average. As Indians consume more protein, demand will grow, Sodhi said. “That’s what makes the market attractive to even international dairy companies.”