Issuu on Google+

manner. AHP will have the to be around experts and recognized thought leaders from throughout the medical industry, who serveservices as• Be fun broad range of advisory to its clients in connection with debt and equity opportunity to develop those • Give backfinancial resources for our healthcare partners. This team of thought leaders offers amergers deep understanding placements, and acquisitions, restructurings, and other strategic Superior Financial — Ryan Brandt, OroGen Biosciences partnershipsannually and beina amajor Results value...always of healthcare innovation, insurance practices, software development andLCG electronic medical matters. is engaged on• Add hundreds of transactions variety of Outpatient Neurologists Strategic Project Planning - Realstrategy. Estate Development andpush Expansion records integration, healthcare law, clinical excellence, and business • Always theplayer quothe future industries and maintains unsurpassed access tostatus the in capital markets.of healthcare Theproject. ShareBay ofOur Voice forbeyond. AHP hascompliments improving while that of most competitors has declined. The integration of our constructions services isIncrucial to the success of every expertise Inpatient in Tampa and my experience as the founder of Freedom Health,been onecontinuously of theournation’s fastest • Be selective Primary Care Focused Centers Treatment and clients’ goals andshare is combined in a skilled and competitors thoughtfulcompanies, use ofa the full scope development services. We begin with AHP is leading with overall online market (% visitsPhysicians to website). All other maintain —We Dr.ofDetox Steve Klasko, USF Health want toUnits change thevery business of healthcare by looking past the current standards growing I have come across some impressive healthcare consistent share well below that reachedresults. by AHP. We understand the time value of money and the cash flow management concepts or problems and produce operation thebelief medical industry and introducing strategic “AHPstrategies has a genuine passion inand in the systems and instill methodologies. in our partners’The management andofcompanies. None of these companies canpractices matchnew we essential to success as we implement our full scope of experience and our direct approach. methodologies we promote have proven greatly successfultoforyou AHP’s partners. businesses. and Our results energy and Advanced creativity—coupled with our commitment andcurrent your company— Highly Efficient, the skill,Outpatient experience, that Healthcare Partners produces. Dynamic and Aligned Integrated Business Management — SiddPsychologists Pagidipati, providesChamber.com the platform and partnership necessary to ensureTeam your company’s goals are reached.” Model —Jimmy St. Louis, CEO

Source: Porter, Michael E., Clemens Guth, and Elisa Dannemiller, The West German Headache Center: Integrated Migraine Care, Harvard Business School Case 9-707-559, September 13, 2007.

A DVA N C E D

HEALTHCARE PARTNERS

Changing the Business of Healthcare S U M M A RY O F S E R V I C E S

OUR PARTNERSHIPS

for thousands of future patients and propel our company towards rapid growth.

SALES AND MARKETING

Outpatient

Physical care in a patient centered AHP has a team of strategic advisors and business associates,AHP comprised of subjectpartnership matterValues has a strategic with LCGTherapists Capital. LCG is a leader in providing a

FACILITY DEVELOPMENT AND EXPANSION

Imaging Center

EXCELLENCE IN CLINICAL OPERATIONS

Partnerships

•Summary Website Development, engineering and Search engine optimization Outline ‘Medical Functional Program’ - procedures, staff, requirements • Facility design • Patient Screening Model • Surgeon profile definition • Executive Documentation Operating Definition and metrics of Plastic Surgery at Pocono • Review scope,Systems schedule with ofLinda financial requirements • budgets, Integration of Quality CareMcClintock, ••Definition ofExpenditure successful operating model M.D. Medical Director, Age-Less Medicine Charles Herman, M.D. Medical Director Health • Patient Model • Brand Strategy integration and deployment • Go Specify major ‘Medical Equipment’ requirements • Construction Management • Employee compensation toDr.Market alignment supervises all aspects of Age-Less Medicine’s delivery of care. She has CharlesStrategy K. Herman is an internationally published, Board-Certified Plastic Surgeon whomodel Dr. McClintockQualification RevenueOperations and Price Best sensitivity testing • Prepare ‘Cash• Customer Flow’ summary Service Modeling including patient satisfaction initiatives, ••Medical Practices received advanced hands-on training specializes in cosmetic surgery of the face, breasts, and body, as well as reconstructive • Conversion Rate definition in the use of cosmetic filers and anti-aging techniques. Marketing Dashboard development execution Complete Program’ – required faculties,anduses, SF •initiatives Architectural Design negotiation • Bonus alignment initiatives • Vision and•‘Design Mission Development Documentation waitwith timecompany Dr. McClintock also served as Medical Director of Greco & Associates Consulting, Inc. Dr. ofMargin theandface and breasts. An active academician as well•asOutline clinicalLease surgeon, he is on Grosssurgery Medical Definition andcycle metrics Financials for lender ••Capacity planning management Advanced Healthcare Partners (“AHP”) is a leading healthcare management and consulting • Sales Script and • Dashboard development and execution McClintock supervises allLanguage aspects of Age-Less the faculty of Albertfactors Einstein College of Medicine in New YorkDOH City,•requirements Medical Director of Plastic Evaluate non medical interior design, •with Equipment andModel Mechanical, Electrical, Plumbing planning medicine’s coordinationdelivery of care. She has received Commission group sales initiatives • Strategy Map development and- administration, execution •alignment Outcomes and Research company that focuses on increasing revenues through a strategic approach to sales, marketing, Staffing Model and metrics • Outline Lender Financials ••Flexible employee model and protocol advanced hands-on training in the use of cosmetic filers and anti-aging techniques. Dr. Surgery at Pocono Health Systems, a member of the American Society of Plastic Surgeons, • Modeling StaffNegotiation hiring andIntegration training short •Scorecard Marketing Model financial strategies for highdefinition forward healthcare• Recruiting practices, and•and Review ‘Site Matrix’ -potential, location, markets,thinking facilities Detailed Lease Term term andoflong term& Associates Consulting, Inc. which timeline •and Balanced development and ofexecution •and Innovation Advancement to operations McClintock also and servedto asmeet Medical Director Greco a Fellow ofSelection the American Surgeons, an award-winning researcher,platforms, an author Earnings before Interest, Taxes,College Depreciation, and Amortization ••Medical cycle development concepts. requirements of the enterprise dealt •primarily withSoftware health care issuesdevelopment from national and international perspectives. of numerous Call template • Lead publications. Model •financial Prepare ‘Conceptual Budget’ – define scope projections Model • Staff licensing Process engineering andDefinition re-engineering • Staff Quality of Care statistics andCenter metrics • Detailed patient cycle and process related to • Physical Expansion Strategy andandoperational integration WeIntegrated tailor our scope ofQuality service tostrategic each individual operation that we manage by gaining a deep • Commission incentive development Cost Perand lead and Cost per surgery definition •every with key development areas •Operational Medical Business approach • Quality improvement/Best practices step of•integration the patient care cycle Sid Morgan COO, JSA Healthcare Steven Klasko, M.D. CEO, USF Health understanding of our partners’ operations and designing a program that is conducive to the• Leasehold improvement management and negotiation A thought leader and expert in the insurance industry, Mr. Morgan currently oversees Dr. Klasko buildsDocumentation unique partnerships colleges ofarray medicine, and public health, •providers’ Website Deliverables healthcare goals. attention toamong an expansive of key nursing best practices produces •Expansion Values Statements ••Post operative quality oftesting care Our initiatives - long term and development phases operations with JSA Healthcare. Mr. Morgan was previously responsible for the overall physical therapy, and biomedical science to create modern clinical, educational, and research economies of scale and a platform for growth both internally and externally. Project Design Development • Content development strategy commercial operations of Humana’s Central Florida market and also served as market • Facility design • Stakeholder interviews Documentation programsonbased the entrepreneurial-academic model. He currently serves on the faculty of • Post Operative call on protocols president for Blue Cross Blue Shield of Florida where he developed and executed market the Governance Institute and is often invited to byspeak throughout the countrywith regarding Integrate projecting planning into preliminary ‘Development Program’ •above Organic Ranking optimization Advanced Partners is truly differentiated our strategic partnerships industryhis Management ••Construction Research Strategy Development ••Quality and Healthcare Compliance alignment strategy and established business relationships with key constituents. research on physician motivation and negotiation. thought leaders and our proven ability to create and operate advanced business platforms • Refine physical requirements with site selection options • Physician Seminar Strategy negotiation •Architectural strategy approach tocare include trial partnership ••Medical Bi-lawDesign into cycleclinical forFDAhealthcare withpatient efficiency and effectiveness. Through this approach, Advanced Healthcare Sidd Pagidipati Founder & Chief Operating Officer, Freedom Healthcare and research partnership Bill McBride Chair of Hyde Park Capital Partners Partners Changing the Business of Healthcare. •Equipment Prepareofis‘Test Fit’ layout with ‘Design Program’planning coordination •care Speaking engagement Strategy and Mechanical, Electrical, Plumbing ••Standard definitions Mr. Pagidipati managed daily operations, including sales and marketing, and was responsible In addition to serving as chair of the board of the investment banking firm Hyde Park Capital •• Integrated and metric driven geographic expansion strategy Detail project scope, equipment, interiors, site factors for receiving state and federal health insurance licenses. In 2004, the company had 3 • Third Validation Party Vendor Selection Negotiation Partners, since 2003, Mr. McBride hasThird been aand partner the lawandfirm of Barnett, Bolt, Detailed Lease TermParty Negotiation to Strategy meet short term long with ••Outcomes Mission employees and $0 in revenue and by 2010 Freedom Healthcare was the 4th largest Medicare Kirkwood, Long & McBride in Tampa. He was previously credited with expanding Holland & requirements of the enterprise ••term Medical Efficacy ‘Project testing and go toandmarket strategy of Prepare revised Budget’ schedule • Training and Development Procedures Health Plan in Florida with $500M in revenue and 400 employees. Knight firm’s size and power and with helping to make it the seventh-largest firm in the U.S. new treatment options • •Physical Expansion Strategy and operational integration by number of lawyers employed at his retirement in 2001. In 2002, Mr. McBride ran as the Analyze alternative solutions ‘Decisions’ • Equipment acquisition Democratic candidate for the governor of Florida. • Leasehold improvement management and negotiation - long term and development phases

FINANCIAL MODELING

HEALTHCARE PARTNERS

Integrated and Diversified Sales Model Finance Expansion Deliverables Staffing, Recruiting, and Retention

BUSINESS STRATEGY DEVELOPMENT

HEALTHCARE PARTNERS

business operations hasbased earned our partners strategies AHP’soperations financial strategy is directly onAHP the and business corporate and medical and results in delivery of the highest level ofstrategies qualityongoing ofcreated careand withbygrowing customersuccess. serviceThrough initiativesa combination and medical ofprocesses. to marketing, sales,strategies finance, operations, andbusiness, research, we partner with our clients to deliver an optimal and therelated AHP team. Themarketing financial are to your AHPclinical has specific developed performance improvement processes for a number sales-related AHP has developed a sophisticated collection ofyoustrategic, initiative-driven A DVA N C E D A DVA N C E D AHP will develop your business platform customized to our partners’ internal and external business factors. This tailored approach to healthcare industry, andand your enterprise andmetrics company goals.toAHP willorganization’s alignaround the financial strategies designed theprocess customer acquisition to your improvement business. unique qualitative andlead quantitative tailored your to establish andcycle guideunique performance HEALTHCARE PARTNERS concepts that encompass scalable multi-channel marketing generation HEALTHCARE PARTNERS management hasproduct, created credibility for AHP. aspects of improvements your treatment, ornationwide procedural portfolio with the revenue goals Through step-by-step analysis of the life cycle of yourhas customers’ are initiatives offer Successful implementation of this innovative approach resultedexperiences, in a flexible we employee platforms. Working with subject matterthat experts inquality relevant fields andand withbest a practices. full of your operation, all while taking into account your bottom-line goals. able to develop a program that monitors outcomes and adapts to resulting changes. Weand model and protocol based on staff quality of care statistics and metrics, innovation and advancement modeling, and integration based on an outcome understanding of our clients’ treatments, procedures, and/or products, AHP will develop www.AdvancedHealthcarePartners.com The basis AHP understand theseek client, the market and environment, and theandclient’s goals and continually the most recent data to ensure that your practice our strategies differential approach ourstrategy partnersisuptowill for accelerated success andclient’s advancement. a multi-dimensional marketingresearch strategymodel. with AHP’s achievable goals and ofofferthesets previously to devise and execute business strategies to help the client gain significant market share and, in turn, help its patients and Our significant experience in pricing strategy, testing, volume goal staysensitivity ahead of industry standards. unrealized marketing opportunities. Mission www.facebook.com/ receive theOrganization highest of service andinmedical outcomes. setting, and customers alignment with Tovolume aspirations has resulted thebygrowth of ourour partners AHP’swithSingular Focusplatform that will Typical Healthcare advancedhealthcarepartners create a newlevel standard of healthcare providing a strategic business partners’ revenue and income. www.youtube.com/user/ deliver thefor highest level of quality care for customers and patientsunit, with one management team, • Multiple specialty groups compete resources, • Single economic advhealthpartners More than a traditional healthcare management company, AHPeconomic brings a differentiated approach Advanced Healthcare Partnersto ensure The transformation healthcare AHP’s “bottom-up” approach to strategy development ofbegins with the research and study your organization outcomes and prestige operating on a single IT andofcorporate platform www.linkedin.com/company/ to healthcare through our proven track record of business operations, sales and marketing, that we are a good fit for each other. The AHP team will work hard to get to know you, your team, and your goalstrials and will has kick-started the clinical will require uniquetheand creative In addition, AHP’s capital partners to encourage growth of our • Care is fragmented and duplicative advanced-healthcare-partners Vision may be used financial strategy, clinical operational excellence, and strategicpartners’ planning.operations. This comprehensive create andEligibility help execute strategiespartnerships toward yourunderwriting goals. advisory committee perform an is evaluated asto drive part ofyouthe initialallow process for our companywillwhich which us toNext, AHP’s strategic A DVA N C E D To change the business of healthcare experience has led to industry@AHPartners leading success in a variety of areas of healthcare. assessment of your company to assure that it fits into our scope of expertise. process, and capital will be accessed when the right circumstances are presented. will speed up the healing process better coordinate and manage HEALTHCARE PARTNERS

Multi channel lead platformModel Strategic Advisory Committee Financial Modeling Strategic Project Planning Clinical Operations Process andgeneration Patient Delivery Business Strategy Development

CHANGING THE BUSINESS OF HEALTHCARE

DVA A DVA NA C EN DC E D

Building Best Practices in Clinical Operations AdvancedandStrategy Healthcare specializes strategythattoensures healthcare operations. Our proven approach to Financial Your Operation AHP will develop, Creating manage in anPartners operations process inandbringing patient business delivery model a beneficial alignment between Creating Marketing and Sales Strategies inmodify, Yourimplement, Operation


HEALTHCARE PARTNERS

HEALTHCARE PARTNERS A DVA N C E D

HEALTHCARE PARTNERS

Partnerships

Mission

To create a new standard of healthcare by providing our partners with a strategic business platform that will deliver the highest level of quality care for customers and patients More than a traditional healthcare management company, AHP brings a differentiated approach Advanced Healthcare Partners The transformation of healthcare to healthcare through our proven track record of business operations, sales and marketing, has kick-started the clinical trials will require unique and creative Vision financial strategy, clinical operational excellence, and strategic planning. This comprehensive process for our company which partnerships which allow us to To change the business of healthcare experience has led to industry leading success in a variety of areas of healthcare. will speed up the healing process better coordinate and manage

care in a patient centered

AHP has a team of strategic advisors and business associates, comprised of subject matterValues manner. AHP will have the experts and recognized thought leaders from throughout the medical industry, who serve as• Be fun to be around • Give back opportunity to develop those resources for our healthcare partners. This team of thought leaders offers a deep understanding partnerships and be a major of healthcare innovation, insurance practices, software development and electronic medical • Add value...always the future of healthcare • Always push theplayer statusinquo records integration, healthcare law, clinical excellence, and business strategy. • Be selective in Tampa Bay and beyond. — Dr. Steve Klasko, USF Health

for thousands of future patients and propel our company towards rapid growth. — Ryan Brandt, OroGen Biosciences

“AHP has a genuine passion and belief in the systems and practices we instill in our partners’ businesses. Our energy and creativity—coupled with our commitment to you and your company— provides the platform and partnership necessary to ensure your company’s goals are reached.” —Jimmy St. Louis, CEO

Strategic Advisory Committee Charles Herman, M.D. Medical Director of Plastic Surgery at Pocono Health Systems Dr. Charles K. Herman is an internationally published, Board-Certified Plastic Surgeon who specializes in cosmetic surgery of the face, breasts, and body, as well as reconstructive surgery of the face and breasts. An active academician as well as clinical surgeon, he is on Advanced Healthcare Partners leading inhealthcare and consulting the faculty of Albert Einstein(“AHP”) CollegeisofaMedicine New York management City, Medical Director of Plastic company that focuses on increasing revenues through a strategic approach to sales, marketing, Surgery at Pocono Health Systems, a member of the American Society of Plastic Surgeons, and financial for highCollege potential,of forward healthcare practices, and a Fellowstrategies of the American Surgeons,thinking an award-winning researcher,platforms, and an author concepts. of numerous publications.

Linda McClintock, M.D. Dr. McClintock superv received advanced han Dr. McClintock also se McClintock supervises advanced hands-on tra McClintock also serve dealt primarily with he

We tailor our scope of service to each individual operation that we manage by gaining a deep Steven Klasko, CEO, USF Health and designing a program that is conducive to the understanding of ourM.D. partners’ operations Dr. Klasko builds unique partnerships collegesarray of medicine, nursing and public health, healthcare providers’ goals. Our attention toamong an expansive of key best practices produces physical therapy, biomedical to create modernandclinical, educational, and research economies of scale andand a platform for science growth both internally externally. programs based on the entrepreneurial-academic model. He currently serves on the faculty of the Governance Institute isandtruly is often invited tobyspeak throughout the countrywith regarding Advanced Healthcare Partners differentiated our strategic partnerships industryhis research on physician motivation and negotiation. thought leaders and our proven ability to create and operate advanced business platforms

Sid Morgan COO, JSA A thought leader and operations with JSA H commercial operations president for Blue Cro strategy and establishe

for healthcare with efficiency and effectiveness. Through this approach, Advanced Healthcare Bill isMcBride Chair Hyde Park Capital Partners Partners Changing theofBusiness of Healthcare. In addition to serving as chair of the board of the investment banking firm Hyde Park Capital Partners, since 2003, Mr. McBride has been a partner with the law firm of Barnett, Bolt, Kirkwood, Long & McBride in Tampa. He was previously credited with expanding Holland & Knight firm’s size and power and with helping to make it the seventh-largest firm in the U.S. by number of lawyers employed at his retirement in 2001. In 2002, Mr. McBride ran as the Democratic candidate for the governor of Florida.

CHANGING THE BUSINESS OF HEALTHCARE

DVA NCED A DVA NAC ED

Sidd Pagidipati Founde Mr. Pagidipati managed for receiving state an employees and $0 in re Health Plan in Florida w


business operations has earned AHP and our partners ongoing and growing success. Through a combination of strategies related tomarketing marketing, sales,AHP finance, clinical operations, andimprovement research, weprocesses partner with clients sales-related to deliver an optimal has developed performance for our a number AHP has developed a sophisticated collection of strategic, initiative-driven platform customized to our partners’ factors. tailored approach to healthcare strategies designed internal around and the external customerbusiness acquisition cycleThis unique to your business. concepts that encompass scalable multi-channel marketing andbusiness lead generation credibility foranalysis AHP. of the life cycle of your customers’ experiences, we are Through step-by-step platforms. Working with subject matter experts in relevant fieldsmanagement and with has a fullcreated nationwide able to develop a program that monitors outcomes and adapts to resulting changes. We understanding of our clients’ treatments, procedures, and/or products, AHP will develop Theoffer basispreviously of the AHP strategy is to understand themost client,recent the client’s market that and your environment, andour thestrategies client’s goals and will continually seek the data to ensure practice and a multi-dimensional marketing strategy with achievable goals and to devise and execute business strategies to help standards. the client gain significant market share and, in turn, help its patients and stay ahead of industry unrealized marketing opportunities. customers receive the highest level of service and medical outcomes. AHP’s “bottom-up” approach to strategy development begins with the research and study of your organization to ensure that we are a good fit for each other. The AHP team will work hard to get to know you, your team, and your goals and will create and help execute strategies to drive you toward your goals. Next, AHP’s strategic advisory committee will perform an assessment of your company to assure that it fits into our scope of expertise.

Multi channel lead generation platform Business Strategy Development

Staffing, Recruiting, and Retention

• Website Development, engineering and Search engine optimization • Surgeon profile definition • Executive Summary Documentation

• Patient Screening Model

• Brandalignment Strategy integration and deployment • Go to Market Strategy

• Patient Qualification Mod

• Employee compensation model

• Marketing Dashboard development and execution• Bonus alignment with company initiatives • Vision and Mission Development Documentation

• Sales Script and Languag • Commission alignment with group sales initiatives

• Marketing Modelanddefinition • Balanced Scorecard development execution

• Recruiting timeline

• Staff hiring and training

• Lead Definition • Process engineering andModel re-engineering

• Staff licensing

• Call Center Software tem

• Cost Per Qualityapproach lead and Cost per surgery definition • Integrated Medical and Business testing • Values Statements• Website Documentation Ranking optimization • Research Strategy• Organic Development

— Sidd Pagidipati, Chamber.com

• Conversion Rate definitio

• Dashboardanddevelopment • Strategy Map development execution and execution

• Content development strategy • Stakeholder interviews Documentation

The Share of Voice for AHP has been continuously improving while that of most competitors has declined. In my experience as the founder of Freedom Health, one of the nation’s fastest AHP is leading with overall online market share (% visits to website). All other competitors maintain a We want to change business healthcarehealthcare by looking past the current standards growing companies, I have come acrossthesome very ofimpressive consistent share well below that reached by AHP. of operation in the medical introducingcannewmatch strategic methodologies. The management strategies and companies. None industry of theseand companies methodologies we promote have proven greatly successful for AHP’s current partners. the skill, experience, and results that Advanced Healthcare Partners produces.

Integrated and Diversifi

• Physician Seminar Strategy • FDA strategy approach to include clinical trial partnership and research partnership • Speaking engagement Strategy • Integrated and metric strategy • Thirddriven Partygeographic Validation expansion Strategy Third Party Vendor Selection and Negotiation • Medical Efficacy testing and go to market strategy of new treatment options • Equipment acquisition

BUSINESS STRATEGY DEVELOPMENT

Creating Marketing and Sales Strategies in Your OperationAdvanced Healthcare Partners specializes in bringing business strategy to healthcare operations. Our proven approach to

• Commission and incentiv


AHP’s financial strategy is directly based on the business strategies created by you and the AHP team. The financial strategies are specific to your business, your industry, and your enterprise and company goals. AHP will align the financial aspects of your treatment, product, or procedural portfolio with the revenue goals of your operation, all while taking into account your bottom-line goals. Our significant experience in pricing strategy, sensitivity testing, volume goal setting, and alignment with volume aspirations has resulted in the growth of our partners’ revenue and income. In addition, AHP’s capital partners may be used to encourage the growth of our partners’ operations. Eligibility is evaluated as part of the initial underwriting process, and capital will be accessed when the right circumstances are presented. AHP has a strategic partnership with LCG Capital. LCG is a leader in providing a broad range of advisory services to its clients in connection with debt and equity placements, mergers and acquisitions, financial restructurings, and other strategic matters. LCG is engaged on hundreds of transactions annually in a variety of Strategic Project Planning - Real industries Estate Development Expansion and maintainsand unsurpassed access to the capital markets. The integration of our constructions services is crucial to the success of every project. Our expertise compliments our clients’ goals and is combined in a skilled and thoughtful use of the full scope of development services. We begin with concepts or problems and produce results. We understand the time value of money and the cash flow management essential to success as we implement our full scope of experience and our direct approach.

Financial Strategic ModelingProject Planning

Finance

Expansion Deliverables

• Outline ‘Medical Functional Program’ - procedures, staff, requirements • Facility design • Operating Expenditure Definition and metrics • Review scope, budgets, schedule with financial requirements • Specify major ‘Medical Equipment’ requirements • Construction Management • Revenue and Price sensitivity testing • Prepare ‘Cash Flow’ summary • Complete ‘Design Program’ – required faculties, uses, SF • Architectural Design negotiation • Gross Medical Margin Definition and metrics • Outline Lease Financials for lender • Evaluate non medical factors - administration, interior design, DOH requirements • Equipment and Mechanical, Electrical, Plumbing planning • Staffing Model and metrics • Outline Lender Financials • Review ‘Site Selection Matrix’ - location, markets, facilities • Detailed Lease Term Negotiation to meet short term and • Earnings before Interest, Taxes, Depreciation, and Amortization requirements of the enterprise Prepare ‘Conceptual financial•projections Model Budget’ – define scope • Physical Expansion Strategy and operational integration • Operational integration with key strategic development areas • Leasehold improvement management and negotiation • Expansion Deliverables - long term and development phases

Project Design Development • Facility design • Integrate above projecting planning into preliminary ‘Development Program’ • Construction Management • Refine physical requirements with site selection options • Architectural Design negotiation Prepare ‘Test Fit’Electrical, layout with ‘Designplanning Program’coordination • Equipment• and Mechanical, Plumbing DetailTerm project scope, equipment, interiors, site long factors • Detailed •Lease Negotiation to meet short term and term requirements of the enterprise • Prepare revised ‘Project Budget’ and schedule • Physical •Expansion Strategy andsolutions operational integration Analyze alternative ‘Decisions’ • Leasehold improvement management and negotiation - long term and development phases

FINANCIAL MODELING

Creating Financial Strategy in Your Operation


AHP will develop, modify, implement, and manage an operations process and patient delivery model that ensures a beneficial alignment between corporate and medical operations and results in delivery of the highest level of quality of care with customer service initiatives and medical processes. AHP will develop unique qualitative and quantitative metrics tailored to your organization’s process to establish and guide performance improvement initiatives that offer quality improvements and best practices. Successful implementation of this innovative approach has resulted in a flexible employee model and protocol based on staff quality of care statistics and metrics, innovation and advancement modeling, and integration based on an outcome and research model. AHP’s differential approach sets our partners up for accelerated success and advancement.

Typical Healthcare Organization • Multiple specialty groups compete for resources, economic outcomes and prestige

AHP’s Singular Focus • Single economic unit, with one management team, operating on a single IT and corporate platform

• Care is fragmented and duplicative

• Definition of successful operating model

• Integration of Quality of Care

• Medical Operations Best Practices

• Customer Service Modeling including patient satisfaction initiatives, wait time initiatives

• Capacity planning and management cycle • Flexible employee model and protocol • Medical cycle development • Detailed patient cycle and process related to every step of the patient care cycle • Post operative quality of care initiatives

Outpatient Physical Therapists

Imaging Center

Clinical Operations Process and Patient Delivery Model

• Post Operative on call protocols • Quality and Compliance alignment Superior Financial Results

Outpatient Neurologists Inpatient Treatment and Detox Units

Primary Care Physicians

Outpatient Psychologists

• Medical Bi-law into patient care cycle • Standard of care definitions

Focused Centers

Dynamic and Aligned Management Team

Highly Efficient, Integrated Business Model

Source: Porter, Michael E., Clemens Guth, and Elisa Dannemiller, The West German Headache Center: Integrated Migraine Care, Harvard Business School Case 9-707-559, September 13, 2007.

• Outcomes Mission • Training and Development Procedures

• Outcomes and Research Model • Innovation and Advancement Modeling and Integration to operations • Staff Quality of Care statistics and metrics • Quality improvement/Best practices

EXCELLENCE IN CLINICAL OPERATIONS

Building Best Practices in Clinical Operations


Creating Financial Strategy in Your Operation

FinancialProject Modeling Strategic Planning

Our significant experience in pricing strategy, sensitivity testing, volume goal setting, and alignment with volume aspirations has resulted in the growth of our partners’ revenue and income.

• Outline ‘Medical Functional Program’ - procedures, staff, requirements • Facility design • Operating Expenditure Definition and metrics • Review scope, budgets, schedule with financial requirements • Specify major ‘Medical Equipment’ requirements • Construction Management • Revenue and Price sensitivity testing • Prepare ‘Cash Flow’ summary • Complete ‘Design Program’ – required faculties, uses, SF • Architectural Design negotiation • Gross Medical Margin Definition and metrics • Outline Lease Financials for lender • Evaluate non medical factors - administration, interior design, DOH requirements • Equipment and Mechanical, Electrical, Plumbing planning coordination • Staffing Model and metrics • Outline Lender Financials • Review ‘Site Selection Matrix’ - location, markets, facilities • Detailed Lease Term Negotiation to meet short term and long term • Earnings before Interest, Taxes, Depreciation, and Amortization requirements of the enterprise • Prepare financial‘Conceptual projectionsBudget’ Model – define scope • Physical Expansion Strategy and operational integration • Operational integration with key strategic development areas • Leasehold improvement management and negotiation • Expansion Deliverables - long term and development phases Project Design Development • Facility design

AHP has a strategic partnership with LCG Capital. LCG is a leader in providing a broad range of advisory services to its clients in connection with debt and equity placements, mergers and acquisitions, financial restructurings, and other strategic matters. LCG is engaged on hundreds of transactions annually in a variety of Strategic Project Planning - RealandEstate Development Expansion industries maintains unsurpassedandaccess to the capital markets. The integration of our constructions services is crucial to the success of every project. Our expertise compliments our clients’ goals and is combined in a skilled and thoughtful use of the full scope of development services. We begin with concepts or problems and produce results. We understand the time value of money and the cash flow management essential to success as we implement our full scope of experience and our direct approach.

••Integrate aboveManagement projecting planning into preliminary ‘Development Program’ Construction ••Refine physicalDesign requirements with site selection options Architectural negotiation ••Prepare ‘TestandFit’Mechanical, layout withElectrical, ‘Design Program’ Equipment Plumbing planning coordination ••Detail project site factors Detailed Leasescope, Termequipment, Negotiationinteriors, to meet short term and long term requirements of the enterprise • Prepare revised ‘Project Budget’ and schedule Physicalalternative Expansionsolutions Strategy ‘Decisions’ and operational integration ••Analyze • Leasehold improvement management and negotiation - long term and development phases

FACILITY DEVELOPMENT AND EXPANSION

In addition, AHP’s capital partners may be used to encourage the growth of our partners’ operations. Eligibility is evaluated as part of the initial underwriting process, and capital will be accessed when the right circumstances are presented.

Expansion Deliverables

FINANCIAL MODELING

AHP’s financial strategy is directly based on the business strategies created by you and the AHP team. The financial strategies are specific to your business, your industry, and your enterprise and company goals. AHP will align the financial aspects of your treatment, product, or procedural portfolio with the revenue goals of your operation, all while taking into account your bottom-line goals.

Finance


AHP’s “bottom-up” approach to strategy development begins with the research and study of your organization to ensure that we are a good fit for each other. The AHP team will work hard to get to know you, your team, and your goals and will create and help execute strategies to drive you toward your goals. Next, AHP’s strategic advisory committee will perform an assessment of your company to assure that it fits into our scope of expertise.

channel lead generation platform Business Multi Strategy Development

Staffing, Recruiting, and Retention Integrated and Diversified Sales Model

Website Development, • Surgeon profile definition • Executive•Summary Documentationengineering and Search engine optimization

• Patient Screening Model

• Brand Strategy integration and deployment • Go to Market Strategy alignment

• Employee compensation model

• Patient Qualification Model

Dashboard development • Vision and• Marketing Mission Development Documentationand execution

• Bonus alignment with company initiatives• Conversion Rate definition

• Dashboard development and execution • Strategy Map development and execution

Sales Script and Language • Commission alignment with group sales •initiatives

Marketingdevelopment Model definition • Balanced•Scorecard and execution

• Recruiting timeline

• Staff hiring and training

• Lead ModelandDefinition • Process engineering re-engineering

• Staff licensing

• Call Center Software template development

Cost Perand Quality lead and Cost per surgery definition • Integrated• Medical Business approach • Website Documentation testing • Values Statements • Content development strategy • Stakeholder interviews Documentation Organic Development Ranking optimization • Research•Strategy

The Share of Voice for AHP has been continuously improving while that of most competitors has declined.

In my experience as the founder of Freedom Health, one of the nation’s fastest AHP is leading with overall online market share (% visits to website). All other growing competitors companies, maintain a wantacross to change of healthcare by looking past the current standards I have We come sometheverybusiness impressive healthcare consistent share well below that reached by AHP. operation inNone the medical and introducing management strategies andofcompanies. of theseindustry companies can matchnew strategic methodologies. The methodologies we promote have proven greatly successful for AHP’s current partners. the skill, experience, and results that Advanced Healthcare Partners produces. — Sidd Pagidipati, Chamber.com

• Physician Strategy • FDA strategy approachSeminar to include clinical trial partnership and research partnership • Speaking engagement Strategy • Integrated• and geographic Thirdmetric Party driven Validation Strategyexpansion Third Partystrategy Vendor Selection and Negotiation • Medical Efficacy testing and go to market strategy of new treatment options • Equipment acquisition

• Commission and incentive development

SALES AND MARKETING

business operations has earned AHP and our partners ongoing and growing success. Through a combination of strategies to marketing, sales, finance, operations,performance and research, we partnerprocesses with our for clients to deliver an optimal AHPclinical has developed improvement a number sales-related AHP has developed a sophisticated collection of strategic, related initiative-driven marketing business customized to our partners’designed internal around and external business acquisition factors. Thiscycle tailored approach healthcare strategies the customer unique to yourto business. concepts that encompass scalable multi-channel marketing and platform lead generation management created credibility for AHP. analysis of the life cycle of your customers’ experiences, we are step-by-step platforms. Working with subject matter experts in relevant fields andhaswith a fullnationwideThrough able to develop a program that monitors outcomes and adapts to resulting changes. We understanding of our clients’ treatments, procedures, and/or products, AHP will develop The basis the previously AHP strategy is towillunderstand client, the client’s market and environment, and theand client’s goals and continuallytheseek the most recent data to ensure that your practice our strategies a multi-dimensional marketing strategy with achievable goals and ofoffer to devise and execute business strategies to help the clientstandards. gain significant market share and, in turn, help its patients and stay ahead of industry unrealized marketing opportunities. customers receive the highest level of service and medical outcomes.

BUSINESS STRATEGY DEVELOPMENT

Advanced Healthcare Partners specializes in bringing business strategy to healthcare operations. Our proven approach to Creating Marketing and Sales Strategies in Your Operation


HEALTHCARE PARTNERS A DVA N C E D

HEALTHCARE PARTNERS

Partnerships Mission

To create a new standard of healthcare by providing our partners with a strategic business platform that will deliver the highest level of quality care for customers and patients More than a traditional healthcare management company, AHP brings a differentiated approach Advanced Healthcare Partners The transformation of healthcare to healthcare through our proven track record of business operations, sales and marketing, has kick-started the clinical trials will require unique and creative Vision financial strategy, clinical operational excellence, and strategic planning. This comprehensive process for our company which To change the business of healthcarepartnerships which allow us to experience has led to industry leading success in a variety of areas of healthcare. will speed up the healing process better coordinate and manage

Values AHP has a team of strategic advisors and business associates, comprised of subject matter • Be fun be around experts and recognized thought leaders from throughout the medical industry, whotoserve as • Give backunderstanding resources for our healthcare partners. This team of thought leaders offers a deep Add value...always of healthcare innovation, insurance practices, software development and•electronic medical • Always push the status quo records integration, healthcare law, clinical excellence, and business strategy. • Be selective

care in a patient centered manner. AHP will have the opportunity to develop those partnerships and be a major player in the future of healthcare in Tampa Bay and beyond.

for thousands of future patients and propel our company towards rapid growth. — Ryan Brandt, OroGen Biosciences

— Dr. Steve Klasko, USF Health

“AHP has a genuine passion and belief in the systems and practices we instill in our partners’ businesses. Our energy and creativity—coupled with our commitment to you and your company— provides the platform and partnership necessary to ensure your company’s goals are reached.” —Jimmy St. Louis, CEO

Strategic Advisory Committee Linda McClintock, M.D. Medical Director, Age-Less Medicine Charles Herman, M.D. Medical Director of Plastic Surgery at Pocono Health Systems Dr. McClintock supervises all aspects of Age-Less Medicine’s delivery of care. She has Dr. Charles K. Herman is an internationally published, Board-Certified Plastic Surgeon who received advanced hands-on training in the use of cosmetic filers and anti-aging techniques. specializes in cosmetic surgery of the face, breasts, and body, as well as reconstructive Dr. McClintock also served as Medical Director of Greco & Associates Consulting, Inc. Dr. surgery of the face and breasts. An active academician as well as clinical surgeon, he is on Advanced Healthcare (“AHP”) a leading healthcare management McClintock supervises all aspects of Age-Less medicine’s delivery of care. She has received the faculty of Albert Einstein CollegePartners of Medicine in NewisYork City, Medical Director of Plastic and consulting company thatSystems, focuses aonmember increasing revenues through a strategic approach to sales, marketing, advanced hands-on training in the use of cosmetic filers and anti-aging techniques. Dr. Surgery at Pocono Health of the American Society of Plastic Surgeons, and financial strategies for high potential, forward thinking healthcare practices, platforms, and also served as Medical Director of Greco & Associates Consulting, Inc. which McClintock a Fellow of the American College of Surgeons, an award-winning researcher, and an author concepts. dealt primarily with health care issues from national and international perspectives. of numerous publications. We tailor our scope of service to each individual operation that we manage by gaining a deep Sid Morgan COO, JSA Healthcare Steven Klasko, M.D. CEO, USF Health understanding of our partners’ operations and designing a program that is conducive to the A thought leader and expert in the insurance industry, Mr. Morgan currently oversees Dr. Klasko builds unique partnerships among colleges of medicine, nursing and public health, healthcare providers’ goals. Our attention to an expansive array of key best practices produces operations with JSA Healthcare. Mr. Morgan was previously responsible for the overall physical therapy, and biomedical science to create modern clinical, educational, and research economies of scale and a platform for growth both internally and externally. commercial operations of Humana’s Central Florida market and also served as market programs based on the entrepreneurial-academic model. He currently serves on the faculty of president for Blue Cross Blue Shield of Florida where he developed and executed market the Governance Institute and is often invited to speak throughout the country regarding his Advanced Healthcare Partners is truly differentiated by our strategic partnerships with industry strategy and established business relationships with key constituents. research on physician motivation and negotiation. thought leaders and our proven ability to create and operate advanced business platforms for healthcare with efficiency and effectiveness. Through this approach, Advanced Healthcare Sidd Pagidipati Founder & Chief Operating Officer, Freedom Healthcare Bill McBride Chair of Hyde Park Capital Partners of Healthcare. Partners is Changing the Business Mr. Pagidipati managed daily operations, including sales and marketing, and was responsible In addition to serving as chair of the board of the investment banking firm Hyde Park Capital for receiving state and federal health insurance licenses. In 2004, the company had 3 Partners, since 2003, Mr. McBride has been a partner with the law firm of Barnett, Bolt, employees and $0 in revenue and by 2010 Freedom Healthcare was the 4th largest Medicare Kirkwood, Long & McBride in Tampa. He was previously credited with expanding Holland & Health Plan in Florida with $500M in revenue and 400 employees. Knight firm’s size and power and with helping to make it the seventh-largest firm in the U.S. by number of lawyers employed at his retirement in 2001. In 2002, Mr. McBride ran as the Democratic candidate for the governor of Florida.

OUR PARTNERSHIPS

HEALTHCARE PARTNERS

CHANGING THE BUSINESS OF HEALTHCARE

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HEALTHCARE PARTNERS

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AHP SUmmary of Services