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editor from the Editor-in-Chief

We all have addictions, good and bad.

Kamlesh Sajnani

Some of the bad addictions: one of this magazine’s designers is addicted Editor Aditya Prakash Iengar Sr. Correspondent: Alolika Banerjee

to smoking. Many of my friends are addicted to watching television serials, even at the cost of their productivity. I don’t need to tell you that alcoholism is a condition born from addiction. And some of the good ones: An old friend is addicted to football. He

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spends most of his time honing his skills on the field. Our editor in chief is addicted to cycling, which gives a unique spin to his travels. Others are workaholics, which can, of course, be interpreted as good or bad. You, dear reader, must also develop a good addiction. I can’t define what it is for you, it has to be your own. But just as there is a reason behind every addiction — depression, the quest for a “hit”, obsessive compulsion, and a

Head - Publications Anand Sutaria

Circulation / Subscription Ramesh More

Address for Correspondence Advanc’edge MBA, IMS Publications, A Division of IMS Learning Resources Pvt. Ltd., E Block, 6th Floor,

million more — yours must have one too. Think carefully — why are you chasing an MBA degree? For money? For a better career? For an upwardly mobile lifestyle? To make a difference, a mark of your own in the world? There are many, many reasons, and to each your own. But once you understand the reason, it’s easy to build the addiction: to make the most of what life has given you, to chase every opportunity. Like our student of this issue, MDI Gurgaon’s second year student Samveda says, MBA is a life-changing journey. So that makes all the more reason why you should pour your heart and soul into preparing for the CAT and other

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entrance exams, so that you can get into the business school of your dreams,

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get that MBA degree and be on your way to the career you are aspiring for.

Bandra (E), Mumbai - 400 051.

It all starts with you finding that one reason that’s put you on this Contributors Dr Suresh Srinivasan, Subodh Sinha

journey, turning that into a good, positive and self-fuelling addiction. As always, I wish you the very best in your journey.

Write to the editor at: Websites:,

All rights reserved. Reproduction in whole and in part without written permission is prohibited. Printed and published by Kamlesh Sajnani, on behalf of, IMS Learning Resources Pvt. Ltd., (CIN:U80220MH1999PTC121823) E Block, 6th Floor, NCL Bandra Premises, Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051. Printed at Uchitha Graphic Printers Pvt. Ltd., 65, Ideal Ind. Est., Mathuradas Mill Compound, Lower Parel, Mumbai - 13 and published at Mumbai.

Aditya Prakash Iengar Editor




COVER STORY Cracking CAT 2016: Tips to keep in mind





Quant matters: How to tackle CAT’ematics


31 Jio: Successful disruptor or flash in the pan?


Fluctuating times for Indian e-commerce

portfolio rejig: In time or 37 Tata too late?




40 Test Q&As

Road to success: EQ, MQ and BQ are the new IQ Word Dose:

23 27

COUNTDOWN India’s top funded start-ups for 2016 SNIPPETS News in brief

Disclaimer : The views expressed in the articles by contributors and others are not necessarily those of the Publishers, unless specifically stated therein. While no effort is spared in ensuring the accuracy of the information published herein, readers are advised to reconfirm the current facts before acting upon any such information. The Publishers regret their inability to accept responsibility for any inadvertent errors of commission or omission in this issue. Readers are recommended to make appropriate inquiries before incurring expenses or entering into commitments in relation to any advertisement appearing in this publication. The publishers do not vouch for any claims made by the advertisers of any products or services. The Publisher, Printers or Editor shall not be held liable for any consequences in the event of such claims not being honoured by the advertisers. All rights reserved. No part of this publication may be reproduced, in any form or means, or stored in a database or retrieval system without prior permission from the publisher.

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Advanc’edge MBA October2016 5

cover story

Cracking CAT 2016: Tips to keep in mind The time has almost come when you have to get into concentrated test mode and attack the questions in earnest. CAT 2016 is on December 4, and so this literally makes it your last lap to the all-important B-school entrance test. Here are a few things to keep in mind.

The Advanc’edge Team


he CAT has always been designed to assess the ability of an individual to become a successful Master of Business Administration — in the true sense — and subsequently, a successful manager. One should therefore look to inculcate the following basic qualities that are required in an MBA: } Ability to identify strengths and weaknesses, thereby building on one’s own strengths } Ability to adapt to any situation } Ability to plan, strategise and execute } Ability to manage time } Ability to make quick and correct decisions } Ability to perform under pressure Everything that you learned during your preparation for the CAT still holds true on the final day. You’ll still have to deal with the same concepts in Arithmetic, Algebra, Geometry, Grammar, Vocabulary, Reading comprehension, etc. The test hasn’t changed, only how you take it.

6 Advanc’edge MBA October2016

There are three sections to contend with just like last year: Section I: Verbal Ability and Reading Comprehension Section II: Data Interpretation and Logical Reasoning Section III: Quantitative Ability

The total number and section wise break-up of number of questions are not disclosed by the IIM Bangalore Team. However, candidates will be allotted exactly 60 minutes for answering questions in each section and they

The last lap to the CAT requires you to leverage your strengths, hone your weaknesses and formulate a smart strategy to approach the test.

cannot switch from one section to another while answering questions in a section. In those 60 minutes, you will be able to go back and forth within that section to review your answers. However, once the time ends for that section and you move on to the next, you will not be able to go back to the previous section. And finally, the two big changes — an on-screen calculator and type in the answer (TITA) questions introduced last year are continued this year. By now, you would have evolved as a “test taker” with certain identified strengths and weaknesses. With less than a couple of months to go for the CAT, you need to manage both your strengths and weaknesses and ensure that your result is the desired one.

Managing your strengths Let us first start with the strengths. The first thing you need to do is to understand whether you have consistently done well in these areas to label them as strengths, or if your performance purely incidental. In case of the first eventuality, the next issue you need to address is whether these areas emerged as strengths in a fair distribution of time across all sections/areas of the test or due to significantly more time allocated to these areas. If it is the first case, then it is infallibly an area of strength; you simply need to sustain the tempo and ensure that it stays a cash cow for you. If it is the second case, you need to ensure that the same performance is upheld in a certain desirable time frame. For example, a student getting 99 percentile in one section (because he has spent disproportionately more time preparing for this section) and faring abysmally poor in the other, cannot brand the first section as his/

her strength. You need to sacredly anchor on to an instruction which requires you to be competent across all sections of the test. In case of the second eventuality, that is, when your performance in the so called “strong areas” is a consequence of random flukes, you have to immediately stop cheating yourself, categorise it as a weakness and revamp your approach vis-à-vis these areas.

Managing your weaknesses Now, let us consider the weaknesses. You need to understand the core reasons for not doing well in these areas, wherein

Don’t pick questions just because they’re shorter, or because they’re from apparently simple topics. the following have been identified as the most common ones, with their corresponding remedies:} Inherent dislike for these areas, due to which students start ignoring them. For example, most of the students have a natural antipathy towards “permutations and combinations” and they start shying away from questions on this topic; consequently, even the easier questions on this topic get overlooked on that day and this adds to the “opportunity cost”. You need to prepare all topics/areas of the test—which ones you finally respond to or attempt will be a function of multiple variables.

} Not being able to spend adequate time on these areas, due to which your performance is marred. You need to apportion judicious time to all sections of the test. Placing the sections appropriately along the time curve is a skill you need to master. The sequence of attempting the different sections will vary from one test taker to another and an equilibrium will evolve only over a period of time. } Incorrect prioritisation and selection of questions due to which you end up picking “wrong” questions on that day. You need to be more vigilant and understand that wrong picks can unsettle even the best of students! While selecting questions, the following points need to be factored in: l Do not choose questions only because they are shorter than their bulkier counterparts. Shorter questions are not necessarily easier and vice versa. l Do not pick up questions only because they are from apparently simpler topics; for example, students typically prefer questions on arithmetic and algebra as compared to geometry and modern math. l Please ensure that you exhaust all ends of the section while selecting questions. Starting off in a sequence and not being able to reach the fag end of the section, because of dearth of time may keep you away from potential picks. } Conceptual flaws and loopholes in these areas, whereby they assume the proportions of “weaknesses”. This requires

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Advanc’edge MBA October2016 7


Read the instructions given on the test booklet. You will get some time to read and comprehend this page. This page will also tell you about the test structure. You have to now use your knowledge and plan your test. Carefully read the directions before you answer a question Make sure you are answering the question that is being asked! Often, students know how to solve a problem, but they misread or misinterpret the question itself. Read through the sections first By spending the first couple of minutes reading through the entire section you can learn what is expected of you. Prioritise items on the test, and pace yourself. Intelligent guessing You can attempt certain questions when you test the alternatives one by one for correctness. This way, you are able to eliminate wrong alternatives. You may be first-time lucky or you may be required to test all but one of the alternatives. Here are a few tips on how you can guess intelligently: • Wrong choices usually don’t answer the question; that is, they may sound good, but they’re answering a different question. • Sometimes, two answers are very close. Keep both of these for future consideration, because they both can’t be right, but both can be wrong. Answers that are very close are sometimes given to test your comprehension. • Some wrong choices may just strike you as wrong when you first read them. Trust your instincts. If you have spent time preparing for these exams, you have probably learned more than you think. Don’t dilly-dally If you get stuck on a problem move on and come back to it later. When you are finished, recheck all your work. Watching the clock When the test begins, check your watch and write down the time you start and the time that you will finish. Knowing how much time is left helps you to pace yourself during the test and in turn helps you to attempt more questions in the given time. Keep a good attitude. Think positive! The bottom line is that you have to be alert for the entire time while taking the test. In the end, it’s not just about Mathematics or English, attempts and accuracy levels. It is also about whether you followed these basic steps to ensure that you have taken the test in the most appropriate manner. an immediate attention to fundamentals and revisiting concepts. Without the requisite conceptual clarity, application of these concepts would be a farfetched expression! To summarise, “the one month to the CAT” requires you to leverage your strengths, hone your weaknesses and formulate a smart

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strategy to approach the test. The most important thing is not to lose heart or feel that it’s just too late. There have been others in your position and they have made it to the top through sheer focus and pragmatic time management. Tutorial to understand the format of the examination will be available on the CAT website from

18th October 2016. Candidates are advised to work on the tutorials, available on the CAT website, well in advance. This shall definitely help to understand and get accustomed with the CAT interface.

Building up to D-Day As CAT aspirants, most of you would be dreaming of making it to one of the IIMs. So let us take inspiration from those who have already “been there and done that,” and see how they managed their entire preparation and addressed their weaknesses over the final month leading to the CAT. When D-Day finally approaches, pressures, expectations and apprehensions will have built up phenomenally. The last few days before D-Day will demand a greater depth of confidence, diligence and commitment from you. So here are a few aspects that will help you refine your thought process. Reach the venue well in time and ensure that you take along a copy of the admit card, a valid ID proof and the necessary stationary. Ensconce yourself comfortably in front of the designated terminal and read the instructions carefully before graduating to the 180 minutes of the actual experience. While simulated tests would have helped you reach a certain equilibrium in different parameters of the test, this should not stop you from thinking on your feet and realigning to sudden changes in the difficulty level of the test. Also, do not get emotionally attached to any question/section. Previous experiences tell us that this has drastically marred the overall performance of students; even the ones who were expected to do well. Ensure a certain degree of speed as you graduate from one question/section to another. A

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Advanc’edge MBA October2016 9

mba buzz

Quant matters: How to tackle CAT’ematics After last month’s English section, this time, we focus on the Quant section of the CAT. Collated and written in collaboration with our experts, in this article, you will find some pointers on how to approach the questions in this section of the test. The Advanc’edge Team (with inputs from IMS Acads)


hey say Mathematics is the language of nature, of everything around us, of the Universe itself. In the days of polymaths, who were scholars not just learned but full-fledged experts in several fields, mathematics was the subject that everyone knew and studied. The great philosophers of old, like Ptolemy, Aristotle and Plato, were all great mathematicians in their own right. Even now, almost every branch of science has mathematics at its core, in varying degrees of course. And since you’re preparing to study

the science of management, you will need to know your math. In the September issue of Advanc’edge, we broke down the English verbal section of the CAT, to give you an idea of what you will expect in the CAT. This time, we’re treating you to a snapshot of the Quant section, with examples of how to face the questions. In the CAT, it all boils down to the cut-off score you can get. Sometimes, clearing the cut-off can be a matter of just one question here and there. Let us look at a few things in the QA-DI

Don’t immediately start thinking of formulae. Read and understand the problem fully before rushing to attempt it.

10 Advanc’edge MBA October 2016

section that you should watch out for. Look beyond the formula While tackling any question, keep your eyes and ears open. Knowing the formulae to crack a question is, of course, imperative, but often, just by being aware of exactly what the question is, you needn’t even have to apply the formula. For instance, consider the problem below. Q. Two barrels A and C contain alcohol and water in the ratio 1:a and 1:c respectively. Equal quantities of the mixtures from A and C are mixed to get a mixture with alcohol and water in the ratio 1:b, where b is the arithmetic mean of a and c. What can be a possible value of a + b+ c, if a, b and c are integers? 1] 14 2] 10 3] 15 4] 8 This appears to be a straightforward problem, where you work in autopilot mode and fit the formula for mixtures into the question to arrive at the answer. However, consider this. If b is the arithmetic mean of a and c, then 2b = a + c. This means that a +b + c = a + c + b = 2b + b = 3b. Hence, a + b + c has to be a multiple of 3. Select the answer that is a multiple of

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Advanc’edge MBA October 2016 11

mba buzz 3 from the given options, and Bob’s your uncle! In this example, simply keeping your mind, eyes and ears open will lead you to the solution fairly easily. Consider another question. Q. A dishonest shopkeeper sells at cost price but makes a profit of 25% by using faulty weights. If he wants to make a profit of 12% how much discount should he offer? 1] 15.2% 2] 12.5% 3] 10.4% 4] 13% By now all of you should be in the habit of using 100 instead of ‘x’ as the cost price to solve most Profit and Loss problems. So if 100 is the C.P, then 125 is the S.P since he is making a profit of 25%. A profit of 12% means an S.P of 112 and a discount of 13; 13 will be just over 10% of 125 (10% is 12.5, moving one decimal to the left). The answer will be the option closest to this figure, between 10 and 11%.

Q. A train approaches a tunnel PQ. Inside the tunnel is a dog located at a point that is the of the distance PQ measured from the entrance P. When the train whistles the dog runs. If the dog moves to the entrance of the tunnel P, the train catches the dog exactly at the entrance. If the dog moves to the exit Q, the train catches the dog at exactly the exit. What is the ratio of the speeds of the train and the dog? 1] 3:1 2] 4:1 3] 5:1 4] 6:1 You can very well get the answer if you form equations and solve them. However this question requires no equation to get the answer. Consider the following:

If the dog is seated at point R, at a distance of 5 units from P and 7 units from Q. If he runs towards P, the train reaches point P. That means

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by the time the train reaches point P, the dog has run 5 units. Instead, if the dog runs 5 units in the opposite direction, he will be at point S, which is 2 units away from Q. Train doesn’t care which direction the dog runs so the train is at point P when the dog has run 5 units and is at point S. Therefore additional distance the train has to run is 12 units and the additional distance the dog has to run is 2 units to reach Q together. Therefore the required ratio is 6:1. DI is really not that tough DI questions are more or less freebies, especially the ones that do not involve any deduction (like filling up empty tables, etc.) and are based purely on understanding the set and calculating precisely. At their toughest, they involve interpreting the meaning of the data given. But even then they offer a good value for time spent, since there is a very high chance of getting them correct. For instance, in problems involving DI sets, the key to getting good at solving the sets is to understand that DI does not just mean painful number crunching. That would mean going at the problem with a hammer. You need to develop the ability to determine when to calculate and when to approximate. A few things that are a must-know for fast calculation: 1. Powers of 2 till 12. 2. Squares of numbers from 2 to 30 3. Cubes of numbers from 2 to 12 Although you may think that you can rely on the on-screen calculator in CAT for calculations, using an on-screen calculator with a mouse, especially for large calculations is a time-consuming job. Knowledge of such points will expedite your calculations greatly. It’s only logical Quite often, you will come across a problem that looks quite tough,

and appears to need a great deal of formula laying and solving. However, more often than not, it actually is just a matter of logical reasoning! Consider the following example. Q. N is a natural number with a sum its digits as 3. If 1013 < N < 1014, then how many values can N have? If the number is a 2-digit number, it will be either 21, 12 or 30. If it is 3-digit number, it will be 201,210, 102, 120, 300 or 111. So, the number of values N can take depends on the number of digits. 101 has 2 digits, 102 has 3 digits and so on, until 1013 will have 14 digits. Hence, N will have 14 digits. Now, N can either be a number with three 1s: start with 1 and have the remaining two 1s in any of the remaining 13 places; two places out of 13 can be chosen in 13C2 = 13*12/2 = 78 numbers with a 2 & 1: start with 2 and have the 1 in any of the 13 remaining places = 13 numbers ; start with 1 and have the 2 in any of the 13 remaining places = 13 numbers; or a number starting with 3 followed by 13 zeroes. Therefore, the total number of values N can assume are 78 +13+13+1 = 105. Don’t write if you don’t have to It is an ingrained feeling in most of us that writing means that we’re really trying to solve the problem. However, read and understand the question fully before rushing to write. You are not saving any time by writing down anything before you have read the question. In fact, because you do not read properly you end up solving questions twice. Secondly, write only when required. If you can solve a question mentally, why write and make equations like kids. By writing you are under-utilizing your mental ability and spending more time than required to solve questions.

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Advancâ&#x20AC;&#x2122;edge MBA October 2016 13

mba buzz Consider the following example.

Q. Kidsplay, a multinational toy manufacturing company decides to set up a plant in India. To set up a plant, the company has an initial fixed investment of `10,00,000. The manufacturing cost per toy (which is variable and exclusive of the fixed investment) is `60. The company decides to fix the selling price of each toy at `80. Assume there is no other cost or investment incurred by the company for selling or manfacturing the toys. Using cost optimization measures, Kidsplay reduced the manufacturing cost per toy by 25%. As a result of this, on a production and sale of 1 lakh units of toys, the profit of the company increased by: 1] 100% 2] 120% 3] 125% 4] 150% One lakh units’ selling price is `80 lakh. If cost price per unit is `60, then total production cost is `60 lakh plus `10 lakh; profit = `10 lakh. If cost price per unit falls by 25%, or 60/4 = `15, then on 1 lakh units, profit increases by `15 lakh or 150%. This solution can be verbalised without ever putting pen to paper! Solving problems mentally and putting pen on paper only when required is a way of sharpening your mind to the tip of an arrow. It is not easy to make a full turnaround from a habit that is so ingrained. But it will definitely be worth the effort. Look at the problem differently How do you know that there might be an alternative method? Which problems do you choose to solve by the non-standard method? Typically, it is either the most standard looking or the most unconventional looking problem that can have a short solution. By most standards, these are the questions that have some sort of symmetrical situation about them. Consider the problem below.

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Q. On a 120-km race track, if P and Q start driving in the same direction from the same point and at the same time, then P wins the race by 25 minutes. If they drive towards each other from the opposite ends on the same track starting at the same time, the distances that P and Q cover when they meet are in the ratio 3 : 2. Find the speed of P’s car. It is obvious that the lesser time in the first case, is related to the extra distance in the second case. You have to understand that there has to be a short method to solve this type of question. You cannot solve the question using equations. When they are running in the

The CAT is not about answering tough questions, it is about selecting and answering the relatively easier questions. opposite direction the distance covered is 3:2. Even when they are running in the same direction, the distances covered when P reaches the end will be in the ratio 3:2 (since their speeds are the same). Therefore, when P is at 120, Q is at 80 and to cover 40, Q needs 25 minutes. So, Q’s speed is 40/(25/60) and P’s speed is 3/2 of Q’s speed. This is how you squeeze every mark and every second out of a paper! Some points to remember Let’s take a look at the most important test-taking strategy as far the CAT is concerned: You shall not

have unread questions at the end of a section. If there has to be one golden rule that you are not supposed to break, this is the one. The CAT is not about answering tough questions, it is about selecting and answering the relatively easier questions. How do you ensure that you don’t have an unread question at the end? First pick, and only then solve Based on your competence, you will have a fair idea by now as to how easy or difficult a question is after reading it. So while going through the questions, don’t start solving straightaway. First decide whether you can solve it in a minute or a minute and a half minutes or less, only then proceed to solve it right there. If not, move to next question. Use the MARK option to navigate As you navigate the questions, you will definitely find questions that are solvable but might take longer. Some of these might take time just because they are lengthy. Single out these questions to solve later. Use the MARK button to single out these questions so that you can use the REVIEW MARKED options to quickly reach these questions later. Do not throw good money after bad money The biggest mistake test-takers are guilty of is wasting time on questions on which they have already exceeded the average time of 2.5 minutes. If you have taken more than 2 minutes for a question, do not spend any more time on it. Every extra two minutes that you spend on a question is letting go of an easy question somewhere. You need not do all the questions in a set. Even sets that are easy overall might have a question which is a speed-breaker. Just because you spent time reading a set does not mean that you have to answer all questions. A

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student speak

MBA: A taxing journey, but a life-changing one

... feels SAMVEDA SHARMA, 2nd year student at MDI Gurgaon. In a conversation with Alolika Banerjee, Samveda feels her management education will provide her wings to fly and achieve all the career goals that one aspires for in life.

Why an MBA

Preparing for the CAT

There are a few experiences in life that completely transform a student, and MBA is one such journey. Having pursued our undergraduate programmes, many of us seek a job in the industry. However, after working for some time, a few of us begin to realise that our career is not heading the way we had always wanted it to. There is something lacking in the current job, something that would give us the thrill of decision making in an everyday business environment, the joy of achieving on a daily basis, the pain of failing after having toiled hard and the ecstasy of success. We want to experience all of this and many more challenges in our jobs to help us grow, learn and accomplish every day. I was one among those thousands who aspired to achieve bigger goals in life, have a fantastic career that I can be proud of. This was why I realised that management education can provide me the wings Iâ&#x20AC;&#x2122;d ned to fly high and accomplish all the goals that I had cherished for. The journey is no doubt a taxing one, but at the same time, I can certainly say that it is one of the most fulfilling experiences of my entire formal education process.

Getting ready for the CAT was an extensive process. The competition is at the highest possible level, so I knew I had to put in that much effort to have a decent score and compete against the very best. I diligently went through the basic Quant, DI and LR sections from study materials. However, giving mock tests and analysing my score in each one of them was the most important part of my preparation process. It helped me in identifying my weak areas and working towards strengthening those. This exercise helped me realise where I stood each day and how best I could improve. Other than that, I put in a lot of additional effort to keep abreast of everything that was happening around the world. Being up to date about the state of affairs around the world gives you an added confidence, apart from helping you put up a fine show at the group discussion and personal interview rounds.

16 Advancâ&#x20AC;&#x2122;edge MBA October 2016

I often practised group discussion with my friends. This made learning easy and a fun process, and ultimately, it turned out to be an effective way to brush up my general knowledge quite effortlessly.

Selecting MDI Gurgaon After taking the CAT, I got calls from many reputed B-schools of the country,

student speak

Advancâ&#x20AC;&#x2122;edge MBA October 2016 17

student speak

including IIM Indore, hard work coupled with MDI Gurgaon MDI, NITIE and the a lot of fun. Anyone who new IIMs, on the Total seats: 237 comes to this institute basis of my written shall forever mark off the Total fees (2 years): `18, 86, 400 lakh performance. phase here as the golden I chose MDI Highest salary: `32.10 lakh per annum chapter of their life. Gurgaon as it is one of Average Salary: `18.95 lakh per annum the most prestigious Advice for CAT aspirants management The CAT is a very crucial institutes of the exam and the two years country. It has consistently been on end interacting with each in a B-school is a life-changing ranked among the top 10 B-schools other and discussing on experience. So leave no stones of India. MDI has the perfect blend topics and thereby expanding unturned as you prepare for CAT. of great faculty and curriculum our spectrum of knowledge You will reap the results as much as that meets global standards. from one another. The alumni you toil. The students of MDI have association of the college is very However, hard work alone repeatedly done well in the active in supporting current won’t do; you need to be smart in industry and won accolades for the students. Campus life is hectic your preparation as well. Take as institute. This is one of the reasons no doubt but a lot of fun as well. many mock tests as possible and that MDI offers good placements Learning had never been a more time yourself honestly. After that, every year, since companies enjoyable and an entertaining analyse your results to check if you recognise the potential of the exercise. The campus is always have improved over your previous students of this institute. abuzz with a lot of student activities performance. Self-analysis plays It was after I had considered providing innumerable learning a pivotal role in this preparation all these factors that I decided to opportunities and exposure to the process. You need to know where take admission in this esteemed students. Being at the heart of the you stand all the time, so that you institute. city, this college is well connected can set your expectations right and with the corporate world and the brush up on your weak areas, and Why MDI Gurgaon students also get to learn from thereby improve for the final day. MDI Gurgaon is a great place the various live projects floated by Don’t forget to keep yourself where you learn not just from companies. updated about world news. the faculty but the excellent peer Newspapers and magazines must community as well. The professors Life at MDI become your constant companions are extremely cooperative and Amidst the hustle and bustle of the at this phase. However, amidst all friendly, and have a solution for campus, students attend classes, this, remember to never lose your all our queries. The students participate in competitions, appear calm and get stressed. Be confident themselves are from varied for quizzes and exams, hang out and relax. You have put in your best backgrounds, and so the personal with friends and sneak in some time and eventually you will score well learning curve is immense while to sleep as well. This is how a typical and make it to your dream institute. interacting with the entire class. day at MDI goes. Life at MDI is full I wish you all the best! A The best part is that life is o f never monotonous when we are with the peers. We can sit for hours

18 Advanc’edge MBA October 2016

student speak

Advancâ&#x20AC;&#x2122;edge MBA October 2016 19

success street

Road to success: EQ, MQ and BQ are the new IQ Multiple independent studies from across the world have all confirmed that emotional and moral intelligence are far more closely linked to career success than IQ. Subodh Sinha Senior Trainer, IMS


ecently 12-year-old Nicole Barr from Essex, England, made headlines when her IQ was measured to be higher than Albert Einstein and Stephen Hawking. Nicole scored a 162 on her Mensa IQ test — that’s two points higher than what Einstein and Hawking scored. Her score puts her in the top one per cent of the population on the intelligence scale and grants her membership to Mensa, the club for individuals with high IQ. Broadly speaking, intelligence quotient (IQ) is a score derived from one of several standardised tests designed to assess human

intelligence. IQ tests are used as an indicator of logical reasoning ability and technical intelligence. A high IQ is often a prerequisite for rising to the top ranks of business today. However, necessary although it may be, it is not adequate to predict executive competence and corporate success. By itself, a high IQ does not guarantee that you will stand out and rise above everyone else. Albert Einstein’s IQ was estimated at 160, Stephen Hawking at 160, pop superstar Madonna at 140 and John F. Kennedy at only 119. But as it turns out, one’s IQ score pales

Many a time, one’s IQ score pales in comparison to EQ when it comes to predicting success and professional achievement.

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in comparison to one’s EQ, MQ and BQ scores when it comes to predicting one’s success and professional achievement.

Move over, IQ! Research carried out by the Carnegie Institute of Technology shows that 85 per cent of your financial success is due to skills in what is termed “human engineering” — your personality and ability to communicate, negotiate, and lead. This, then, means that only 15 per cent of that success is due to technical knowledge! Additionally, Nobel Prize winning Israeli-American psychologist Daniel Kahneman has determined that people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price. So, instead of focusing on your conventional intelligence quotient, you should make an investment in strengthening your EQ (representing Emotional Intelligence), MQ (representing Moral Intelligence) and BQ (representing Body Intelligence). These concepts may be elusive and difficult to measure, but their significance is far greater than IQ.

EMOTIONAL INTELLIGENCE The most well known of the three, Emotional Quotient (EQ) is broadly a measure of your awareness of your own feelings and those of others, regulating these feelings in yourself and others, and using emotions that are appropriate to the situation, self-motivation and building relationships. For most people, EQ is more important than IQ in attaining success in their lives and careers. As individuals, our success — and the success of most professions today — depend on our ability to read other people’s cues and signals and react appropriately to them. “Your EQ is the level of your ability to understand other people, what motivates them and how to work cooperatively with them,” says Howard Gardner, the influential Harvard theorist.

Categories of EQ There are five major categories of recognised emotional intelligence skills. 1. Self-awareness: The ability to recognise an emotion “as it happens” is the key to your EQ. Developing self-awareness requires tuning in to your true feelings. If you evaluate your emotions, you can manage them. The major elements of self-awareness are: • Emotional awareness: Your ability to recognise your own emotions and their effects. • Self-confidence: Sureness about your self-worth and capabilities. 2. Self-regulation: You often have little control over when you experience emotions. You can, however, have some say in how long an emotion will last by using a number of techniques to alleviate negative emotions such as anger, anxiety or depression. A few of these techniques include recasting a situation in

EQ is the level of your ability to understand other people, what motivates them and how to work cooperatively with them. a more positive light, taking a long walk and meditation or prayer. Self-regulation involves the following. • Self-control: Managing disruptive impulses. • Trustworthiness: Maintaining standards of honesty and integrity. • Conscientiousness: Taking responsibility for your own performance. • Adaptability: Handling change with flexibility. • Innovation: Being open to new ideas. 3. Motivation: To motivate yourself for an achievement requires clear goals and a positive attitude. Although you may have a predisposition to either a positive or a negative attitude, you can with effort and practice learn to think more positively. If you catch negative thoughts as they occur, you can reframe them in more positive terms — this will help you achieve your goals. Motivation is made up of: • Achievement drive: Constant striving to improve or to meet a standard of excellence. • Commitment: Aligning with the goals of the group or organisation. • Initiative: Readying yourself to act on opportunities.

• Optimism: Pursuing goals persistently despite obstacles and setbacks. 4. Empathy: The ability to recognise how people feel is important to succeed in your life and career. The more skilful you are at discerning the feelings behind others’ signals, the better you can control the cues you send them. An empathetic person excels at: • Service orientation: Anticipating, recognising and meeting clients’ needs. • Developing others: Sensing what others need to progress and bolstering their abilities. • Leveraging diversity: Cultivating opportunities through diverse people. • Political awareness: Reading a group’s emotional currents and power relationships. • Understanding others: Discerning the feelings behind the needs and wants of others. 5. Social skills: The development of good interpersonal skills is tantamount to success in your life and career. In today’s always-connected world, everyone has immediate access to technical knowledge. Thus, “people skills” are even more important now, because you must possess a high EQ to better understand, empathise and negotiate with others in a global economy. Among the most useful skills are: • Influence: Wielding effective persuasion tactics. • Communication: Sending clear messages. • Leadership: Inspiring and guiding groups and people. • Change catalyst: Initiating or managing change. • Conflict management: Understanding, negotiating and resolving disagreements. • Building bonds: Nurturing

success street

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success street instrumental relationships. • Collaboration and cooperation: Working with others toward shared goals. • Team capabilities: Creating group synergy in pursuing collective goals.

MORAL INTELLIGENCE The Moral Quotient (the index that measures moral intelligence) directly follows EQ in order of importance, as it deals with your integrity, responsibility, sympathy, and forgiveness. The way you treat yourself is how others will treat you. Keeping commitments, maintaining your integrity, and being honest are crucial to moral intelligence. Moral intelligence is the capacity to understand right from wrong and to behave based on the value that is believed to be right. There are seven main points that build someone’s moral intelligence, such as empathy, conscience, self-

BODY INTELLIGENCE The Body Quotient, which measures your body intelligence, is the final piece of the puzzle. It reflects what you know about your body, how you feel about it, and take care of it. Your body is constantly telling you things, but are you listening to the signals or ignoring them? Are you eating energy-giving or energy-draining foods on a daily basis? Are you getting enough rest? Do you exercise and take care of your body? These aspects might appear to be unrelated to business performance, but your body intelligence absolutely affects your work, because it largely determines your feelings, thoughts, self-confidence, state of mind, and energy level.

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control, respect for others, kindness, tolerance, and fairness.

MQ: Seven essential virtues 1. Empathy: Identifying with and feeling other people’s concerns. Step 1: Foster awareness and an emotional vocabulary. Step 2: Enhance sensitivity to the feelings of others. Step 3: Develop empathy for another person’s point of view. 2. Conscience: Knowing the right and decent way to act and acting in that way. Step 1: Create the context for moral growth. Step 2: Teach virtues to strengthen conscience and guide behaviour. Step 3: Foster moral discipline to help children learn right from wrong. 3. Self-control: Regulating your thoughts and actions so that you stop any pressure from within or without and act the way you know and feel is right. Step 1: Model and prioritise self-control. Step 2: Encourage yourself to become your own self motivator. Step 3: Teach yourself child ways to deal with temptations and think before acting. 4. Respect: Showing that you value others by treating them in a courteous and considerate way. Step 1: Convey the meaning of respect by modelling and teaching it. Step 2: Enhance respect for authority and squelch rudeness. Step 3: Emphasise good manners and courtesy — they do count! 5. Kindness: This is about Demonstrating concern about

the feelings of others. Step 1: Teach the meaning and value of kindness. Step 2: Establish a zero tolerance for meanness and nastiness. Step 3: Encourage kindness and point out its positive effect. 6. Tolerance: Respecting the dignity and rights of all persons, even beliefs and behaviour we may disagree with. Step 1: Model and nurture tolerance from an early age. Step 2: Instil an appreciation for diversity. Step 3: Counter stereotypes and do not tolerate prejudice. 7. Fairness: Choosing to be openminded and to act in a just and fair way. Step 1: Treat your peers and colleagues fairly. Step 2: Help those close to you learn to behave fairly. Step 3: Teach others ways to stand up against unfairness and injustice.

What you really need to succeed

It doesn’t matter if you did not receive the best academic training from a top university. A person with less education who has fully developed their EQ, MQ and BQ can be far more successful than a person with an impressive education who falls short in these other categories. Yes, it is certainly good to be an intelligent, rational thinker and have a high IQ; this is an important asset. But you must realise that it is not enough. Your IQ will help you personally, but EQ, MQ, and BQ will benefit everyone around you as well. If you can master the complexities of these unique and often under-rated forms of intelligence, research tells us you will achieve greater success and be regarded as more professionally competent and capable. A


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News in brief

Here are some interesting titbits from over the last month

Sikkim cleanest state, Gujarat ranks 14th: NSSO sanitation survey Sikkim has been adjudged the cleanest state while Jharkhand comes last in the list on the condition of sanitation in rural areas of 26 states. Prime Minister Narendra Modi’s home state Gujarat is ranked 14th in this list. The result of survey carried out last year by National Sample Survey Office (NSSO) was released by Union Rural Development Minister Narendra Singh Tomar. It has listed Kerala, Mizoram, Himachal Pradesh, Nagaland, Haryana, Punjab, Uttarakhand, Manipur and Meghalaya among the top 10 states. The states which fared poorly in the NSSO study include Chhattisgarh, Odisha, Madhya Pradesh, Uttar Pradesh, Bihar, Rajasthan, Tamil Nadu, Karnataka and Jammu and Kashmir. NDA major BJP is ruling or sharing power in five of the states that have been placed at the bottom of the list. Maharashtra and Andhra Pradesh, where BJP is sharing power with other parties, have been placed at 15th and 16th positions respectively.

Government accredited labs soon to hallmark precious stones In order to weed out fake precious gemstones, the government has begun a process similar to hallmarking of gold, which it says will help reinforce consumer confidence in Indian gems and jewellery industry. With no regulation for testing and certifying coloured gemstones and increasing proliferation of online jewellery stores, the commerce department along with industry and accreditation bodies plans to set up government accredited labs whose certification is globally recognised. “We want consumers to know the purity of coloured gemstones they buy. We have suggested labs to certify coloured gemstones, on the lines of hallmarking. There is no formal mechanism to know how testing of precious gemstones is done because of which consumers get duped and end up paying higher prices,” said a commerce department official.

China’s Dalian Wanda Group soon to get controlling stake in PVR Cinemas Close on the heels of the acquisition of advertising technology startup, founded by tech entrepreneur Divyank Turakhia, for about $900 million by a group of Chinese investors, another blockbuster buyout by China’s Dalian Wanda Group is in the works in India’s premier movie theatre company. Almost nine months after exploring an alliance, Asia’s largest film group and theatre operator Wanda Cinema, owned by China’s richest man, Wang Jianlin has revived talks with Ajay Bijli, the promoter of PVR Ltd, to buy a controlling stake in India’s largest multiplex operator, said at least four sources aware. Dalian Wanda Group has started diligence on PVR’s books as a prelude to make a formal offer to acquire the company.

In a series of pre-emptive strikes, global drug maker Pfizer has sued a host of Indian drug makers such as Sun Pharma, Zydus Cadila to block them from developing and marketing its once daily pill Xeljanz (tofacitinib) that is used to treat moderate to severe rheumatoid arthritis. In global sales, Xeljanz clocked over $200 million during the last quarter and is rated as a potential blockbuster, given that the disease condition is widely treated by use of injections. A case filed last month by the US pharma giant in Delhi High Court against Sun Pharma claimed infringement of its patents and sought to injunct the Indian drug maker from developing the compound.

Pfizer sues Indian drug firms to block copying of Xeljanz pill

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snippets Gold to cross `32,000 per 10 gm by Diwali: Industry experts With gold prices moving up to about `31,500 per 10 gm in the spot market, bullion traders and analysts said the `32,000 per 10 gm mark may well be breached by Diwali. Demand all over India in September is up 30% compared to that a year ago. Analysts said that even if there is a rate hike, things can work in favour of gold with the depreciation in the rupee as the demand for dollar would rise in the event of a rate hike and would subsequently increase the landed price of gold. India is expected to import 750-850 tonnes of gold this year.

Zee Entertainment sells Ten Sports to Sony Pictures for `2,600 crore Sony Pictures Networks India (SPN) will acquire Ten Sports for `2,600 crore ($385 million) from Subhash Chandrarun Zee Entertainment Enterprises (ZEE). The deal will raise SPN’s sports profile and put it on equal footing with Rupert Murdoch’s 21st Century Foxowned Star India. ZEE had paid $107 million (`500 crore) in instalments during 2006-11 to acquire Ten Sports from Dubai-based Abdul Rahman Bukhatir’s Taj Group. Its accumulated losses from the sports business are pegged at `600-640 crore. Singh and ZEE managing director Puneet Goenka signed the deal on September 7th and the transaction is expected to be completed in four-five months.

Spicejet doubles y-o-y profits for Q1 to `149 crore SpiceJet has more than doubled its profits during the first quarter of the current fiscal to `149 crore from `73 crore during the same period last year. This is the sixth consecutive profitable quarter for the low cost airline. The airline said that capacity deployed by SpiceJet, during the latest quarter, registered a growth of 37% over the same quarter last year and operating revenue stood at `1,522 crore. During the latest quarter the airline reported a 64% increase in revenues from ancillary revenues compared to the same period in the previous year.

Samsung’s exploding battery nightmare: Company loses $14 billion in a few hours time Electronics giant Samsung lost over $14 billion in market value after the company asked its customers to switch off and return their Note 7 smartphones, because of fire-prone batteries. Earlier about three dozen Note 7 smartphones were found to have batteries that caught fire or exploded. This incident will have lasting repercussions for Samsung, the Android market, and the smartphone ecosystem as a whole. The Galaxy Note 7 had been expected to be the flagship device that would lead the South Korean company’s sales in the festive period. It was going to be the device that stood up to the iPhone 7 and iPhone 7 Plus in comparison tests. It was going to continue Samsung’s financial recovery. It was going to be the handset packed with innovation, style, practicality, and features.

Want to book a Railway ticket? Make sure you have an Aadhar Card

The Indian Railways have decided to link Aadhar Card to IRCTC accounts for railway ticket booking. Railway officials are hoping that implementing this step will go a long way in achieving an effective functioning of the ailing Indian Railways. This will further help in removing bottlenecks in the ticket booking process. However, this compulsory requirement of Aadhar Card for ticket booking might appear a bit harsh and has come as a bit of a shocker. There is a chance that the government might face flak for going against the Supreme Court’s judgment which had previously held Aadhar as a non-compulsory document. Hopefully, it will manage to sidestep the court’s wrath and negotiate its case.

Devendra Jhajharia breaks his own record; wins India’s second gold in the Rio 2016 Paralympics India’s show at the Rio 2016 Paralympics continues to be beyond expectations with Devendra Jhajharia clinching the gold medal in the javelin throw F46 event. In this extraordinary feat, Jhajharia broke the previous world record set by none other than he himself in the event. Jhajharia’s achievement is India’s second gold medal and fourth medal overall in the Rio Paralympics. This is the second paralympic gold that Jhajharia has won. Previously, he had won gold at the 2004 Athens Paralympics with a throw of 62.15 metres with which he set a world record.

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snippets India GDP gain 63.8%, but salary growth 0.2% India has seen a salary growth of just 0.2% since the great recession eight years back, while China recorded the largest real salary growth of 10.6% during the period under review, says a report. According to a new analysis by the Hay Group division of Korn Ferry, India’s salary growth stood at 0.2% in real terms, with a GDP gain of 63.8% over the same period. During the period under review, China, Indonesia and Mexico had the largest real salary growth at 10.6%, 9.3% and 8.9%, respectively. Meanwhile, some other emerging markets including Turkey, Argentina, Russia and Brazil had the worst real salary growth at (-) 34.4%, (-) 18.6%, (-) 17.1% and (-) 15.3%, respectively.

Google launches new chat app Allo Google has officially joined the messaging war globally on September 21, with the launch of its new chat app, Allo, to take on WhatsApp. The company had announced Allo at its I/O developer conference earlier this year. A standalone messaging app, Allo comes with a built-in search engine and has Google Assistant, the company’s conversational version of Google Now, integrated. Just like Facebook’s WhatsApp, the app uses user’s phone number as primary identification. Users can also link Allo to their Google accounts.

Nestle to launch global premium chocolate brands range in India Nestle, maker of Maggi noodles and Kit Kat bars, plans to challenge Ferrero and Mondelez in the premium chocolate market in India by launching pricier variants and brands from its global portfolio. While Mondelez controls nearly two-thirds of the chocolate market, Nestle claims that within its core focus — wafercoated and white chocolate — it is by far the market leader with 64% share. The Swiss company will relaunch Alpino in October and will also launch a premium European range of chocolates under the brand. “Along with the traditional bon bon format, we are also launching premium European range of chocolate bar with Alpino in a month entering the premium category. These are traditional European recipes that are about 130 years old,” said Nikhil Chand, general manager-chocolates and confectionery at Nestle India.

OLX sees 100% rise in online sale of pre-owned vehicles

Spurred by the rapid growth in smartphone penetration, consumers are increasingly going online to sell pre-owned vehicles — from pre-independence era vintage cars such as Royal Vintage Austin to out-of-production Ambassador, Hindustan Contessa, Premiere Padmini and mass models such as Maruti Suzuki Alto, Toyota Innova and Mahindra Scorpio. According to OLX, an online classifieds platform, the number of pre-owned passenger vehicle transactions on the site has jumped by more than 100% over last year. As many as 200,000 vehicles with gross merchandise value of $1 billion are sold on the platform every month against 95,000 vehicles worth $470 million sold a year ago.

Supreme Court bans counselling by private medical colleges

Sikkim is the best, while Delhi is the worst place to work for women in India

After setting out implementation of the national eligibility entrance test (NEET) as the single window exam for admission to all medical colleges, the Supreme Court said on September 22 that private medical colleges cannot conduct counselling for admission to MBBS and BDS courses. The admission process, the court said, would be done through centralised counselling conducted by the state governments concerned. This means that educational institutions will not be able to reach out to prospective students through ‘offer letters’ on the basis of NEET results. The court passed the order on a petition filed by the Madhya Pradesh government seeking contempt proceedings against private colleges.

Sikkim has the best working conditions for women, while Delhi fared the lowest, according to a report released by the Centre for Strategic and International Studies (CSIS), a top American think-tank, and Nathan Associates. The states were ranked according to four primary factors – legal restrictions on women’s working hours in factories, retail, and the IT industry; the responsiveness of the state’s criminal justice system to crimes affecting working women, such as sexual harassment; the number of women workers in the state as a percentage of total workers; and the number of incentives the state’s startup and industrial policies offer women entrepreneurs.

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corporate world

Jio: Successful disruptor or flash in the pan? The grand entry of Reliance Jio into the Indian telecom space has raised millions of eyebrows, both among the naysayers as well as the enthusiasts. While the entry strategy has been successful in garnering eyeballs, how does the future look for the fledgling behemoth? Dr Suresh Srinivasan

What did Jio do? While close to 75% of the industry’s revenue streams is coming from voice-related services, Reliance Jio has offered to provide it free for lifetime, along with data transfers, which is charged at a minimal cost. In effect, users will therefore pay for only one service. Jio has also promised that there won’t be any roaming charges. Data related services have also been thrown into the offering and will be free

for three months from the launch of Jio. Free SIM cards that will support Jio’s services are currently being offered across the country. Jio is also swiftly gearing up to provide its own handset “Lyf”, which will support 4G operations. Customers are being encouraged to use and test Jio’s voice and data offering and get an experience of the service over the next three months. Jio is likely to put out a new tariff structure, in early 2017, after the customer experiences Jio’s service quality. Jio has termed this a welcome offer, a mere trailer, with the main picture still in the offing! Jio believes that customers will get an experience in terms of how they will be able to see their bills, and pay them. This is expected to run for at least two cycles so that they become comfortable.

In the words of Mukesh Ambani In effect, Mukesh Ambani says he is giving life and blood to his dream; one network that transports all services, including voice, data and video, and encapsulates them into Internet protocol. More importantly, this is being attempted at a scale where virtually every nook and cranny of the country will be connected. According to Ambani, no operator in the world has ever ventured into an initiative like this. Ambani’s commitment that 90% of Indians should be able to access Jio services over the next few months seems to be gaining credence. Ambani believes that the core purpose of the telecom initiative is to do everything that will go towards creating superior customer value.

What makes Jio tick? Calling Jio the world’s largest startup, Reliance Industries Limited (RIL), which owns Jio, has made an investment of over `150,000 crore over the last five years. An additional `30,000 crore will be invested in the following 12 to 15 months. By employing cutting edge technologies like Voice over LTE (VoLTE), circuit switch callback (CSC), software defined detworking (SDN) and network function virtualisation


he last few weeks have changed the landscape of the telecom industry in the country, courtesy of Reliance Jio’s grand formal entry into the Indian telecom sector and its aggressive 4G offering. One question lingers on everyone’s mind, however: Are these developments good for the industry, or bad?

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corporate world (NFV), Jio is said to have positioned the offering bundled with the latest technology. Jio says its offering has been tested over the last 12 months across a large user base with astonishing results. In effect, Jio considers itself a technology company, more than being called a telecom company.

Jio, the game changer?

Although Jio’s positioning might appear outrageous and aggressive, analysts are calling it a true disruption, given the opportunities at stake. There is no doubt that in the coming years, there is going to be a “data explosion”. The industry will move from the current KB and MB to GB levels of data consumption. Needless to say, Jio’s entry has virtually shaken the competitors. Bharti Group, Vodafone and Idea Cellular, for example, are already readying for a fierce battle in taking on Jio. Airtel is proactively being merged with Reliance Infocom (the Anil Ambani-owned telecom company) to gain scale.

Jio’s positioning might appear outrageous. But analysts term it a disruption, given the opportunities at stake. but if RIL comes out successfully during early 2017, the revenue and top line of the industry players is bound to be seriously impacted. Margins will shrink. Whether the rate structure of Jio will prevail and the market will converge to it, or whether competitors will hold on to their rates, will depend on the quality of call and user experience of Jio customers. This picture should become clearer with more users joining the network as we enter the early parts of 2017.

Industry structure impact

Challenges ahead for Jio

The potential for data usage across the country is quite strong for sure. With various initiatives of the government and digital B2B initiatives by the industry and corporates, data usage is bound to exponentially grow. Initiatives like e-governance, Internet of Things (IoT), online education, entertainment over the Internet, connected healthcare and deeper penetration of e-commerce and mobile banking are all clear testaments of data usage gaining supremacy. From that perspective, Jio has got it spot on! With voice being bundled with data for free, the industry appears to have been thrown out of gear! Of course, it isn’t necessary that the competition will immediately respond by lowering their tariff,

As far as Jio’s “welcome offering” is concerned, at one level, voice is almost free around the world and is generally bundled along with other services. To that extent, this may

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not be as ridiculous as it sounds. But it is a fact that even advanced economies are struggling to garner data-related revenue streams that will compensate the lower voice offering. India still has a long way to go in generating a critical mass of data-related traffic. However, we cannot forget that Jio has been facing major issues with the quality of its network. Especially since it has been tested for more than five years, Jio has apparently overcome a number of hurdles. Now, having invested close to one and a half lakh crores, Jio has effectively found itself in a do-or-die state. This prompted the decision to enter the market aggressively with freebies so that the first experience of the customer, albeit a bit turbulent, comes with a sweetener that is bound to make their experience palatable! More importantly, Jio wants more and more people to try its network. However, there are clearly some limitations to the grand plan envisaged by Mukesh Ambani. Only a few instruments today can handle 4G. Jio’s own handset Lyf won’t have decent penetration until late 2016. With many competitors refusing to provide interconnection spots for Jio’s 4G plan to work, the question is whether the number of users as

INDIA INC: AT A GLANCE Uber’s corporate connect clicks Uber is turning aggressive in India, this time luring corporate clientele. The U4B scheme has been in operations for almost a year and the business has almost doubled. Claimed to cost half of traditional transport, this service enables employee travel with trip activity monitored and centralised payment.

Govt’s capex up According to D&B Economy Observer Index, the Indian government’s spend on capital expenditure has increased. However, private sector investment has not kept apace. As per D&B, the medium to long term outlook for investments has been assessed to be satisfactory.

corporate world

Mukesh Ambani, the man who spearheaded the launch of Reliance Jio 4G services in India.

Competitors’ reaction Competitor response will also have an impact on Jio’s plans. Not only did the share price of the competitors fall, but Jio’s own share price also took a beating as Ambani announced the details of Jio’s grand entry into the Indian telecom sector. In fact, Bharti is already getting ready with a war chest of around `60,000 crore. Idea Cellular too is getting ready for the dogfight by gaining access to more cash through the group’s merger of Aditya Birla Nuvo with Grasim Limited. More importantly, competitors are, in a way, collaborators as well. Competitors have asked Jio for a higher-than-prescribed fee to handle interconnection of Reliance Jio’s voice call floodgate. One view is that Jio’s free voice offer will genuinely stress the networks of the competitors, which justifies the demand for a premium. Alternatively, they do not want to support such initiatives of Jio, at the heart of which is to destroy

the competition! All said and done, this is a critical component in the success of Jio’s testing phase and survival in the longer term.

Going forward The biggest challenge the industry

INDIA INC: AT A GLANCE Defence gifts projects to Reliance Reliance Defence and Engineering Ltd (RDEL) has been cleared by the Defence Ministry for bidding for defence projects. The company was earlier called Pipavav and had been in the ship building business. The government had recently given a huge impetus to internalise defence manufacturing within the country.

Shaky times ahead for Indian IT segment The Indian IT industry is facing the combined heat from a global slowdown, Brexit and changing dynamics in the software sector. Infosys CEO Vishal Sikka sees highlighted risks leading to a downward revision of guidance, with the business environment worsening as we move towards the next quarter.

Bharti to blame for call drops: Jio Reliance Jio has blamed Bharti Airtel for not offering enough interconnection points, as a result of which it said there is an “alarming” level of call drops. Estimates peg two crore calls that are failing everyday between the two networks. It must be noted that Jio’s competitors are failing to cooperate with Jio in supporting its network for interconnection points.

envisaged by Jio will really get to use the network and test it out!

will face is in raising user demand. The customer will want faster and reliable service at the cheapest price. Regulators will seriously penalise call drops. Spectrum is acutely in short supply. Investments in technology will need to be maintained. Infrastructure spending will continue to be critical. Of all these, spectrum availability remains the biggest challenge; companies will bid at the highest price to secure access, but this will fire up their debt levels, which is already at disastrous levels! In summary, Jio’s entry has changed the colour of the game, and raised more questions than answers at this point in time. The early part of 2017 will provide us with more clarity as to how Jio positions itself. At the end of the day, Jio’s entry into the Indian telecom will certainly be a significant case study a few years down the line; whether or not it becomes a successful entry strategy remains to be seen. A

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corporate world

Fluctuating times for Indian e-commerce Several factors such as layoffs, exits and dipping investor sentiment have made the Indian e-commerce market a competitive battleground. Amazon is currently the most aggressive and made headway, with Alibaba soon to enter the fray. Interesting times are surely ahead. Dr Suresh Srinivasan


he e-commerce landscape in India is suddenly turning out to be a battleground! Losses of players are mounting, valuations are declining, investors are becoming cautious in their funding and a liquidity crisis is emerging for many companies. There has been a regulatory onslaught on foreign direct investment (FDI) as well. Recently, e-commerce

companies have been laying off staff rampantly, and the senior managers’ exit has ballooned over the last six months. The companies are unable to keep up with the placement intake from business schools, and many of them are getting blacklisted by IITs, IIMs and other premier business schools. The number of start-ups closing down has been increasing of late. Clearly, something is going wrong!

Valuations A year ago, Flipkart had been valued at around `1 lakh crore. Currently though, it is valued at around `67,000 crore. Things are the same with many other companies like Snapdeal and Zomato, whose valuations have been steadily declining. Snapdeal has been struggling to raise funds, and its current round of funding has come with downsized valuations that are of serious concerns. Last year, Jabong was valued at close to `8,000 crore; recently, however, Jabong was acquired by Flipkart for just `470 crore. This clearly sketches the plight of Indian e-commerce firms, as they stand today.

Layoffs and exits

The number of start-ups closing down has increased lately.

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Large scale senior management exits were seen in Flipkart. The HR Head and Product Head recently quit. Flipkart CEO Sachin Bansal himself was replaced by co-founder Binny Bansal earlier this year due to lack of performance. Mukesh Bansal, head of fashion, has also quit, and so has Flipkart’s chief business officer and legal head. Senior positions in Snapdeal and Zomato also saw major churns during the last few months. To top

corporate world all this off, Flipkart and most of the prominent Indian e-commerce companies did not go to large business schools this year for recruitment. More than a thousand staff were recently laid off in Flipkart. With a large number of job cuts and head-count reductions, employee frustration levels are increasing. The company’s management has stated that the terminations were due to lack of performance, but the real reason appears to be the poor financial conditions and inability of the company to prove viability in the longer run. A grim message is clearly written on the wall!

e-commerce companies burning through high levels of cash and with no visibility of viability emerging in the near future due to the “deep discount” model, the valuations are dropping as well and investors are drying up. A number of e-commerce startups have, in fact, shut shop.

Liquidity and funding The companies seem to be running out of cash and investor interest. Liquidity and funding are major concerns. The number of private equity and venture capital funding deals has sharply decreased during 2016. Two years ago, investors were ready to take a higher risk and plough in funds to help e-commerce startups gain growth capital. However, 2016 has seen very little appetite from the investors on this count. With

The last six months have seen close to 20 e-commerce startups downing shutters. These start-ups ranged from hyper-local deliveries, pre-owned apparel, fashion, food technologies and business analytics. Intelligent Interfaces, Auto Raja, Delivree King, ITiffin, Eazy Meals, Purple Squirrel, Klozee and Pepper Tap are some of the prominent start-ups that came in with a bang, but soon packed up their operations.

Fight for supremacy: Aggressive Amazon Amazon has been extremely aggressive in the last few months, and has recently toppled Flipkart as the largest Indian e-commerce company. Of course, if one adds the top line of Flipkart group companies Myntra and Jabong to Flipkart sales, it continues to be the largest e-commerce player in India. Amazon, the world’s largest online retailer, is readying an investment of close to `20,000 crore to take the battle to the next level. This is a signal to Flipkart and Snapdeal, which are facing severe cash pressures and cash-burnout.

INDIA INC: AT A GLANCE Dell upgrades itself with EMC merger Dell and EMC have merged to create Dell Technologies, which will have hybrid cloud, software-defined data centre, converged infrastructure, platform-as-a-service, data analytics, mobility and cyber-security capabilities. It will be active in India’s enterprise solutions landscape.

7 telcos eye spectrum in October auction

Many Indian firms still not on digital strategy bandwagon A recent study by Microsoft has confirmed that digital technologies is growing exponentially and will encompass data-driven decision-making models. In the light of this, the Indian outlook is not quite as rosy as would have been hoped, with the report highlighting that only 68% of the Indian corporations believe they have a full digital strategy in place today.

The Indian government’s Department of Telecommunications (DoT) has disclosed that seven telecom companies have submitted their applications for the spectrum auction scheduled to start on October 1, 2016. With Jio’s grand entry into the fray, the auction is likely to be closely watched and competitors are unlikely to leave any stone unturned to retain their competitiveness.

Advanc’edge MBA October 2016 35

corporate world Alibaba is also an investor in Paytm and Paytm is becoming very active in the e-commerce space in addition to payment processing. This could be another route for Alibaba to enter the Indian market. Everything said and done, seeing the way in which the two large Indian companies Flipkart and Snapdeal are burning cash, Amazon and Alibaba are likely to be strong contenders for clinching the two top e-commerce spots in the Indian landscape over the next few years.

The e-commerce landscape in India is suddenly turning out to be a battleground!

Flipkart vies for supremacy With the festive season approaching, all the e-commerce companies are getting their acts together, especially in the face of Amazon’s newfound aggression that is threatening the local players. Flipkart and other e-commerce companies have understood the importance of customer experience and ‘net promoter score’, and are now becoming quite focused on buyer experience with lesser focus on discounting. Flipkart recently launched its payments arm PhonePe, targeting to compete with Paytm to be the country’s large payment market player.

The deal with Snapdeal Snapdeal has strong promoters and investors — SoftBank Corp, Foxconn and Alibaba are backing the company. It is not leaving any stone unturned to get back into the game, and is finding a way to make up lost ground. The company has invested a huge amount of cash and hired an international consultant to revamp its logo to exhibit a new brand identity. The idea is to unveil the same ahead of Diwali, a major sale season for the companies. Snapdeal has announced that it is getting ready for the next 100

36 Advanc’edge MBA October 2016

million e-commerce buyers that are likely to come online in the next five years.

Paytm’s play Digital wallet player Paytm has already become very active in the e-commerce space. It is also very aggressive and is proposing to offer personal loans to consumers in the next few months to further its e-commerce business. The loans may be small in range but will be approved in minutes; this is likely to be a key differentiator in the Indian market to attract shoppers. The company is also proposing to invest in marketing flight bookings on its platform, which is a key component of the Indian e-commerce market.

Awaiting Alibaba’s ante To spice up the battlefield, Chinese giant Alibaba is in its advanced stages of its India entry. Various options exist for it to get a foothold in the India market. The Jack Mafronted company is reportedly in negotiations for acquiring Shopclues, an e-commerce company, or it could also enter on its own. An entry through Snapdeal also cannot be ruled out, since Snapdeal’s main promoter SoftBank is the shareholder in Alibaba.

Impact of FDI regulation The Indian government’s recent FDI rules prohibit e-commerce companies to offer deep discounts and capped the contribution of one seller at 25% of a site’s overall sales. This has restricted the larger Indian players to freely conduct planned sales events, which they used to generously do, earlier. This has also impacted the industry growth and the total volume of e-commerce sales has, in fact, dipped marginally during 2016.

Response of retail players Kishore Biyani’s Future Group and Big Bazaar have recently tied up with Paytm to enable its users to shop for Big Bazaar merchandise on Paytm and get them delivered to their doorstep. Tata CLiQ, a new e-commerce platform created by the Tata Group, is an omni-channel marketplace intended to sell both Tata and non-Tata brands across lifestyle, electronics and other segments. The group has signed up 80 brands, which will be offered on its website as well as through omni-channel options. Other retail players are also becoming aggressive in their omni-channel strategy. In essence, the e-commerce space is an extremely interesting business landscape to watch out for, in the near future! A

corporate world

Tata portfolio rejig: In time or too late? With several of the companies within the Tata Group struggling lately, group chief Cyrus Mistry continues to face a challenge to bring back the Tata glory. Will his promise of hard decisions in restructuring the Tatas’ portfolio hold fast, or is it too little too late?

Dr Suresh Srinivasan


eptember 2016 saw a detailed statement made by Tata Sons Chairman Cyrus Mistry on the strategy for the Tata Group. This statement comes more than four years after he took charge as the head of the Tata Group, when Ratan Tata retired. Mistry said he understands the challenges facing the

group, especially in some of its businesses which have seriously become uncompetitive. He has indicated that he needs to “take hard decisions”, especially in pruning the portfolio of Tata Group companies. It is interesting to now read an earlier article written by this author more than two years ago, on June 3, 2014, (

specials/new-manager/can-thetata-group-make-some-toughcalls/article6079143.ece), which explores the need for the Tata Group to make some tough calls. It is sad that it has taken more than two years for the group to react to the on ground situation, and admit that “hard decisions” need to be in fact taken to gain competitiveness.

Cyrus Mistry, Chairman, Tata Group

It is important to put in perspective the position of the Tata Group of companies; the magnitude of the problem faced is quite challenging. Over the last one year, the profile, prominence and fortunes of the group companies have changed drastically. TCS, the largest contributor to the Tata Group revenue, used to contribute close to 70% of the overall group revenue. This has now reduced to around 55%. This is concerning, as it is possibly the only large company within the group, and one can say it has a reasonably higher level of competitive advantage as compared to its peers.

TCS fares

Advanc’edge MBA October 2016 37

corporate world

Tata Motors: Win some, lose some Tata Motors has grown in contribution from around 15% a year ago to around 22%, a significant growth, but primarily driven by Jaguar Land Rover sales in China and other overseas markets. Tata Motors is one of the flagship companies of the group, and its competitive advantage, as compared to its peers, is quite debatable. It has three businesses — the luxury Tata Motors has grown in contribution from around 15% a year car segment (JLR), passenger ago to around 22%. cars in India and the low end car segment (Nano). The company company is now planning to crore) as goodwill impairment is still maintaining a good address the European operations across group companies since market share the commercial which is losing cash and is a drain Mistry took over in December vehicle segment of close to 45% to the company and group level 2012. Goodwill impairment is a (competing with the likes of Benz, cash flows. Tata Teleservices is in term used to signify that the value Navistar, Volvo, Scania). a very good shape, as well. of the business has been lowered In the Indian passenger Mistry has acknowledged than what it had been when the car segment, however, Tata some of the challenges faced by business was acquired. On the flip Motors has seriously lost group companies like Tata Motors side, this can also be interpreted competitiveness, with its market and Tata Teleservices, and has as the value that was overpaid share taking a steep nosedive. indicated that he is ready to take when the business was acquired. The Nano has been a disaster in hard decisions, if it comes to that, A large part of this goodwill the low end segment and a viable in pruning the portfolio. impairment came from Tata recovery seems to be a distant Steel’s acquisition of Corus. In dream. Although the JLR business Tata Motors and Tata Steel order to arrest the losses made is a major contributor to the Tata Mistry put up a brave face when by the European unit, Tata Steel Motors top line and bottom line, he said that “green shoots” is currently in talks with the the business has been subject to of a turnaround are visible at Germany-based Thysenkrupp extreme levels of volatility, which Tata Motors and Tata Steel. The Group for a joint venture of has seriously concerned the volatility in the results of Tata its entire Europe operations investors. However, Mistry still Motors has been of high concern. (Netherlands and UK). This feels that the group is and should Wall Street Journal in August 2016 technically means the Tata Group, be proud of the achievements reported that the recent quarterly which paid around $12 billion of Tata Motors and its JLR report shows that net profit fell by plus to acquire Corus, is now acquisition. more than half because of weaker of the opinion that it is unable earnings at its Jaguar Land Rover to manage it successfully and The woes of Tata Steel unit. The consolidated net profit wants a joint venture partner to Tata Power and Tata dropped by 57% to $22.36 billion in do it for them. This has therefore Communications are small the three months ended June 30 turned out to be a serious drain players, while Tata Steel is also 2016, as compared to a year ago. in shareholder value as a result of a very small contributor to The net profit at Tata’s standalone incorrect assessment of Corus and the overall group revenue, at operations — which includes its its business when it was acquired somewhere around 4%. Tata Steel Indian commercial and passenger seven years before! has significantly burnt its fingers car business — also fell sharply as through its Corus acquisition compared to a year ago. Tata Teleservices in Europe and the continued The Tata Group wrote off This company has a market operations that lost money. The about $4 billion (close to `28,000 capitalisation of around `1,100

38 Advanc’edge MBA October 2016

corporate world crore, but is burdened with a debt of around five to six times that amount. It has made substantial losses in the recent quarters and, to top it all, its joint venture with DoCoMo of Japan has been broken; an overseas court has asked the Tata Group to pay more than $1 billion to the Japanese joint venture partner. The case is currently under further arbitration. The sad part is that with Reliance’s Jio coming in with a big bang, when even telecom heavyweights like Bharti and Vodafone are feeling the heat, how can a small company like Tata Teleservices react? Can it gain back competitive advantage? Or should the Tatas have sold this business two years ago? (Refer to the earlier article: http:// specials/new-manager/can-the-

tata-group-make-some-tough-calls/ article6079143.ece)

Other initiatives challenges


Mistry has highlighted the group’s initiatives in the digital space. Tata CLiQ, its e-commerce platform, is an omni-channel marketplace that will sell both Tata and non-Tata brands across lifestyle, electronics and other segments. The group has signed up 80 brands, which will be offered on its website as well as through omni-channel options. Its Tata iQ, the big data initiative, will use data analytics to connect its consumers, in order to ensure that the company has a holistic picture of the consumers’ needs. Tata’s Digital Health platform will experiment with different business models to build

a platform for healthcare in India. Large resources are already being spent for these initiatives. In summary, it is good that the group is relooking at its portfolio and is planning to take tough decisions to make group companies more competitive in their respective industries. New digital initiatives are also being planned, which are futuristic and welcome. However, time is of essence and if there were ever a time for the group to take tough calls to preserve shareholder value, it is right now! A Dr Suresh Srinivasan is a Chartered Accountant, has an MBA (Bradford UK) and a Doctorate in Strategy. He is a Professor of Strategy in Great Lakes Institute of Management and a management consultant.

INDIA INC: AT A GLANCE Centre begins hunt for Sebi chief The Central government has initiated the search for the successor to the Securities and Exchange Board of India (SEBI) Chairman U.K. Sinha, who is set to retire next year. SEBI is U.K. Sinha the stock market watchdog, and its oversight is considered to be a key strength in preserving corporate governance in the country.

BMW is proponent of high-impact innovation Global automaker BMW believes that the changes in the car industry in the next 10 years will be bigger than in the past 100 years. Data gathering and analysis, artificial intelligence, and the pace of innovation are among the areas newly on Original Equipment Manufacturer (OEMs) agenda.

Bad loan addressal strategy working Moody’s investor service has recently indicated that tackling bad loans has proven to be effective. This has resulted in a stable outlook for the Indian banking sector over the next 12 to 18 months. It also said that the pace of new impaired loan formation should be lower than what it has been over the last few years.

Cargo vehicles sweet spot for Tata Motors?

Reliance eyes $1bn funding post Aircel merger Reliance Communications, which is all set to merge its wireless business with smaller rival Aircel, recently stated that the combined carrier would look to raise about $1 billion in equity from outside investors. This will help expansion and to pay for mobile spectrum, for which the auction is likely to be held in October 2016.

Tata Motors has said it is focusing on its cargo vehicles segment, including tippers, even as the medium and heavy commercial segment grew by just 3% in April-August 2016. The company believes that a higher focus on tippers used in construction, mining and irrigation projects will result in higher growth.

Advanc’edge MBA October 2016 39

study hour

Are you a Brainiac? In this section, we shall explore several different types of questions from the various areas of entrance exams like the CAT, CET, GMAT, etc, and how to best solve them.

Quant 1.

Zen is the currency of a country Zing. Zen notes are available in the denominations of 11, 13, 15 and 21 only. There are 4 banks each issuing only one type of these notes. Zang wants to withdraw a fixed amount ‘x’ from each of these banks. What is the minimum value of x? 1] 11025 zens 2] 15015 zens 3] 13015 zens 4] None of these

Ans: LCM of 11, 13, 15 and 21 is the minimum amount each bank can issue. LCM = 11 × 13 × 3 × 5 × 7 = 15015. Hence, [2]. 2.

A solid metallic sphere of radius 7 cm is melted and made into a cylinder keeping the surface area and radius constant. Calculate the loss in mass of material where mass = density of material × volume; density = 1.5 g/cm3. 1] 520 gms 2] 530 gms 3] 555 gms 4] 539 gms

Ans: 4 r2 = 2 r2 + 2 rh 2 r2 = 2 rh Volume of cylinder = r2h = r3 Let density =

Required average =

= 9 × 5 – 10 = 35.

Hence, [4]. 4. If 1, log4 (4x – 1), 2log16 (4x – 2) are in A. P., then what is the value of x? 1] log23

2] log 2

3] 4] Ans: As the 3 are in A.P.

2log4(4x – 1) = 1 + 2log16(4x – 2)

log4(4x – 1)2 = 1 + log4(4x – 2)


(4x – 1)2 = (4x – 2)4

(4x – 1)2 = 4x+1 – 8



× 7 × 1.5

42x – 2 × 4x + 1 = 4x+1 – 8

= 539 gms. Hence, [4]. Alternatively, Volume of sphere and cylinder is divisible by 7. The difference will also be divisible by 7. The only such option is [4].

42x – 6 × 4x + 9 = 0

(4x – 3)2 = 0

4x = 3




40 Advanc’edge MBA October 2016


Ans: Average of five numbers = 36.

Loss in material = r

There are six numbers, two of them being 30 and 40. Their average excluding 30 is 36. If 40 is also excluded, find the average of the remaining four numbers? 1] 25 2] 40 3] 30 4] 35






= log23. Hence, [1].

study hour

Verbal 1.

He lost the path and _______ from boulder to boulder until ________ on something which seemed smooth and round and solid.

1] stumbled … treading

2] strode … falling

3] marched … bumping

4] plundered … stomping

‘Plundered’ means ‘ravaged or stole’, which does not fit into the first blank. Hence, option [4] is eliminated. ‘Marched’ or ‘strode’ suggest a purposeful gait and can be used to describe one who knows where he is going, not one who has lost his way. Hence, options [2] and [3] are eliminated. ‘Stumbled’ and ‘treading’ fit the blanks logically and grammatically. Hence, [1].


To a commonplace man of _________ intellect, for instance, nothing is simpler than to imagine himself an original character, and to ________ in that belief without the slightest misgiving. 1] high … drown 2] some … flounder 3] limited … revel 4] no … succumb As the sentence talks about a ‘commonplace man’, options [1] and [4] get eliminated, as a man of ‘high’ or ‘no’ intellect would not logically be considered commonplace. The words ‘some’ and ‘limited’ are appropriate. Since the sentence ends with ‘without the slightest misgiving’, the second blank should have a word with a positive connotation. Only ‘revel’, which means ‘to take great pleasure or delight’, has a positive meaning and fits in the second blank. Hence, [3].

DIRECTIONS for question 3: Each question has four sentences pertaining to a subject, and one of them is contextually / logically incorrect. Choose the option corresponding to the sentence that is inappropriate. 3.


Occult science is the systematic research into or formulation of occult concepts in a manner that follows – in its method or presentation – the way natural science researches or

describes phenomena of the physical world. 2] Some authors have sought to show that various aspects of what has traditionally been considered ‘occultism’ are, in fact, scientific in precisely the same manner that chemistry or physics is scientific. 3] Kabbalah and tarot reading have been described as occult sciences by researchers. 4] When a branch of knowledge has this overall form, it can be considered ‘scientific’ and that is the claim made for certain aspects of occultism. Sentences 1, 2 and 3 seem be related and speak about occult concepts and research on the subject. To fit into the context, sentence 4, which also speaks about ‘occultism’, would need another connecting sentence that describes the ‘overall form’ which is discussed in this sentence. Hence, [4].

DIRECTIONS for question 4: In the following question, a word has been used in sentences in four different ways. Choose the option corresponding to the sentence in which the usage of the word is incorrect or inappropriate. 4. HEART 1] She used to wear her heart on her sleeve when she was younger, but life taught her to be more reserved. 2] He met his heart of hearts when he was just a teenager, and they have been together ever since. 3] He had his heart set on becoming a musician, so he was miserable when his parents forced him to study engineering instead. 4] Though our father was always strict and stern, we knew his heart was in the right place.

To ‘wear one’s heart on one’s sleeve’ means to make one’s feelings known to all – this idiom fits in option [1]. To ‘have one’s heart set on something’ is to wish for something deeply, so the usage in [3] is correct. To ‘have one’s heart in the right place’ is to be fundamentally kind or loving, so [4] is correct. But ‘heart of hearts’ means one’s innermost private feelings, and cannot refer to a person, as it does in [2] (‘sweetheart’ or ‘queen of hearts’ might fit better in this case). Hence, [2].

DIRECTIONS for questions 1 and 2: Each of the following questions has a sentence with two blanks. Given below each question are four pairs of words. Choose the pair that best completes the sentence.

Advanc’edge MBA October 2016 41

study hour


A picture painted in snow The snow slanted across the wind, the bare ground was covered, the stumps of trees projected, there was snow on the guns and there were paths in the snow going back to the latrines behind trenches. Later, below in the town, I watched the snow falling, looking out of the window of the bawdy house, the house for officers, where I sat with a friend and two glasses drinking a bottle of Asti, and, looking out at the snow falling slowly and heavily, we knew it was all over for that year. Up the river the mountains had not been taken; none of the mountains beyond the river had been taken. That was all left for next year. My friend saw the priest from our mess going by in the street, walking carefully in the slush, and pounded on the window to attract his attention. The priest looked up. He saw us and smiled. My friend motioned for him to come in. The priest shook his head and went on. That night in the mess after the spaghetti course, which every one ate very quickly and seriously, lifting the spaghetti on the fork until the loose strands hung clear then lowering it into the mouth, or else using a continuous lift and sucking into the mouth, helping ourselves to wine from the grass-covered gallon flask; it swung in a metal cradle and you pulled the neck of the flask down with the forefinger and the wine, clear red, tannic and lovely, poured out into the glass held with the same hand. An excerpt from Ernest Hemingway’s A Farewell to Arms

MAT CH T HE W OR D S W IT H T H E IR M EA NING S 1. Slanted – (slahnt ed) (v) 2. Bare – (bair) (adj) 3. Stumps – (stuhmp s) (n) 4. Latrines – (luh-treen s) (n) 5. Trenches – (trench s) (n) 6. Bawdy house – (baw-dee) (adj) 7. Mess – (mes) (n) 8. Slush ��� (sluhsh) (n) 9. Pounded – (pound ed) (v) 10. Spaghetti – (spuh-get-ee) (n) 11. Strands – (strand s) (n) 12. Gallon – (gal-uh n) (n)

13. Swung – (swuhng) (past participle of swing) 14. Cradle – (kreyd-l) (n) 15. Flask – (flask) (n) 16. Tannic – (tan-ik) (adj)

42 Advanc’edge MBA October 2016

a. A toilet, especially a communal one in a camp or barracks. b. A long, narrow ditch dug by troops to provide a place of shelter from enemy fire. c. Humorously indecent, vulgar/ recreational place for soldiers. d. An Italian dish consisting largely of pasta made in solid strings, between macaroni and vermicelli in thickness, typically with a sauce. e. A single thin length of something (spaghetti here in this case), especially twisted together with others. f. A unit of volume for liquid measure equal to eight pints, in particular. g. Turn or quickly move around quickly. h. Without the appropriate, usual, or natural covering – plain. i. Fall in an oblique direction. j. A framework on which a worker

is suspended to work on a ceiling, ship, or the side of a high building. k. A narrow-necked bulbous glass container, typically with a covering of wickerwork, for storing wine or oil. l. The bottom part of a tree left projecting from the ground after most of the trunk has fallen or been cut down. m. Relating to or resembling tannin, a yellowish or brownish bitter-tasting organic substance present in some, barks, and other plant tissues, used in making wine, ink or leather. n. Strike or hit heavily and repeatedly. o. A building or room providing meals and recreational facilities for members of the armed forces. p. Partially melted snow or ice.

study hour



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study hour

A quiz to boost your General Knowledge 1. President S.R. Nathan, 92, has recently passed away. Name the country of which he had been a former President. a. Singapore b. Malaysia c. Thailand d. Maldivies 2. This country has recently launched its first Tibetanlanguage search engine ‘Yongzin’. In the Tibetan language, Yongzin means “master” or “teacher”. It has 8 sections for news, websites, images, videos, music, encyclopaedia, literature and forums. Which is this country that we are talking about? a. Tibet b. China c. Japan d. Singapore

3. In which of the following cities will the world’s largest theme park come up? a. London b. New York c. Dubai d. Tokyo 4. The book Theatres of Democracy: Between the Epic and the Everyday – Selected Essays provides detailed insights into science and religion, politics and society, cricket and films in contemporary India. Who is the author of the book? a. Romila Thapar b. Nirad C. Chaudhuri c. Amitav Ghosh d. Shiv Visvanathan

44 Advanc’edge MBA October 2016

5. Dr. A.R. Kidwai, who recently passed away at the age of 96, was related to which field? a. Journalism b. Archaeology c. Politics d. Writing 6. The first Children Court of South India has been launched for fast disposal of cases related to children. This is a child-friendly court and 6th in India with features like separate waiting rooms for children and a video camera trial for the accused, mandated under the Protection of Children from Sexual Offences (POSCO) Act 2012. Name the city in the southern part of India where it has been started recently. a. Hyderabad b. Kochi c. Chennai d. Bengaluru 7. Name the person who has been named as the chairman of the National Rifle Association of India (NRAI) committee on Rio 2016 debacle. a. Rajyavardhan Singh Rathore b. Abhinav Bindra c. Jitu Rai d. Ganag Narang 8. Who is the author of the book, An Intimate History of Killing: Face to Face Killing in Twentieth Century Warfare? a. Fenil Sherdiwala b. Kirti Rambhatla c. Joanna Bourke d. Bhikhu Parekh

9. Dr. Salim Ali Bird Sanctuary is an estuarine mangrove habitat and named after Salim Ali, the famous Indian ornithologist. The sanctuary is host to little bittern, black bittern, red knot, jack snipe, pied avocet, striated heron, western reef heron, mudskippers, fiddler crabs, etc. In which state of India is it located? a. Goa b. Manipur c. Tripura d. Nagaland 10. Who has been bestowed with the UEFA Best Player in Europe Award for 2016? a. Gareth Bale b. Antoine Griezmann c. Lionel Messi d. Cristiano Ronaldo 11. The World Risk Index assesses the risk of disaster in 171 countries through the combined analysis of natural hazards and societal vulnerabilities. What is India’s rank on the 2016 World Risk Index? a. 75th b. 76th c. 77th d. 78th 12. Name the person who has become the first Asian to be nominated for 2016 Heritage Heroes Award of International Union for Conservation of Nature (IUCN). a. Niel Sanga b. Bibhuti Lahkar c. Andrey Wilson d. Bantu Mukura

study hour

14. Dinanath Pathy, who passed away recently at the age of 74, was related to which field? a. Politics b. Art c. Science d. Films 15. This well-known author has been awarded the prestigious Saraswati Samman for the year 2015 for the book ChittChete in Dogri language. The award is given every year for an outstanding literary work written in any Indian language by an Indian citizen, published during the last 10 years. The award carries a sum of `15 lakh, besides a citation and a plaque. Who is this author? a. Padma Sachdev b. Govind Mishra c. A. A. Manavalan d. Sugata Kumari 16. What is the name of the athlete who has been made the brand ambassador of the Central Reserve Police Force (CRPF)? a. PV Sindhu b. Dipa Karmakar c. Sakshi Malik d. Jitu Rai

17. This state has become the first Indian state to distribute 2 crore LED bulbs under the Centre’s Unnat Jyoti by Affordable LEDs for All (UJALA) scheme. The state has reached this milestone in just 96 days and over 42 lakh households have already benefited from the scheme. Which state are we talking about? a. Haryana b. West Bengal c. Gujarat d. Himachal Pradesh 18. Which union ministry has signed an MoU with Amar Chitra Katha to publish and distribute a comic book on Swachh Bharat Mission? a. Ministry of Human Resource Development b. Ministry of Health and Family Welfare c. Ministry of Housing and Urban Poverty Alleviation d. Ministry of Urban Development

22. She has been appointed as the United Nations Women’s Advocate for Gender Equality and Women’s Empowerment in India. She will help to raise awareness of UN Women’s core message of gender equality and women’s empowerment across India and will boost the organisation’s efforts to close the gender gap and achieve a more equal world — a Planet 50-50, by the year 2030. Name her. a. Aishwarya Rai Bachchan b. Aishwaryaa Dhanush c. Priyanka Chopra d. Deepika Padukone

20. Who is the author of the book The Assassination of Rajiv Gandhi: An Inside Job? a. G.K. Moopanar b. Neena Gopal c. Ahmed Faraz d. Jayanthi Madhukar

23. During the 5-day-long Solung festival, people perform various rituals and make offerings to gods and goddesses during the celebration and pray for a bumper harvest. Mithun, Great Indian Bison, whose sacrifice is given during the celebration, is considered a very holy animal and occupies an important religious significance among the local people. People present gifts of meat and Apong (rice beer) to neighbours and relatives on the occasion, thus cementing family and social relationships. Another feature of this festival is care and protection of animals which are vital components of their family and social life. In which state of India is this festival celebrated? a. Manipur b. Mizoram c. Nagaland d. Arunachal Pradesh

21. India-CHEM 2016 International Conference has started in which of the following cities? a. Delhi b. Mumbai c. Kolkata d. Chennai

24. Which city organised India’s first international 2-day conference on cooking gas? a. Indore b. Bhubaneshwar c. Surat d. Kochi

19. “SAHAYATA-2016”, the annual joint disaster relief exercise, will be conducted in which state of India? a. Kerala b. Assam c. Gujarat d. Tamil Nadu

13. India’s first textile university is coming up soon. The objective of the university is to provide all kinds of support including technology, research and development (R&D), skilled manpower and others. The state government will fund about `800-900 crore for the university, which is expected to get operational in the next one-and-a-half years. In which state of India is this university coming up? a. Odisha b. Assam c. Gujarat d. Madhya Pradesh

Advanc’edge MBA October 2016 45

study hour 25. Kashmiri Lal Zakir, the wellknown poet, novelist and short story writer, recently passed away in Chandigarh at the age of 97. In which language did he write? a. Marathi b. Tamil c. Hindi d. Urdu

a. Kritika Kujur b. Ravi Wankhedkar

c. K.K. Aggarwal d. R.N. Tandon

26. India has recently signed an agreement with which country in the area of Maritime Transport? a. Afghanistan b. Sri Lanka c. Egypt d. Tunisia 27. Who has been appointed as the new MD and CEO of SBI Mutual Fund? a. Anuradha Rao b. Sunila Galappatti c. P.K. Parakkadavu d. Dinesh Kumar Khara

28. The first-ever BRICS film festival had been held on September 2, 2016. The 5-day festival acted as a platform for people of the film industry of member countries to explore areas of cooperation in the domain of cinema, culture and cuisine. The festival also celebrated the excellence of cinema by rewarding filmmakers, actors, producers and directors. The festival will ensure more people to people contact, especially youth among member countries. In which state of India was it held? a. Kolkata b. New Delhi c. Mumbai d. Bengaluru 29. Who is the newly elected National President of the Indian Medical Association (IMA) for the year 2016-17?

46 Advanc’edge MBA October 2016

How to Play Fill in the grid so that every horizontal row, every vertical column and every 3x3 box contains the digits 1-9, without repeating the numbers in the same row, column or box. You can’t change the digits already given in the grid. Every puzzle has one solution. Hint: Don’t fill in numbers at random. While filling a particular square, write numbers 1-9 on a pad and start eliminating those numbers that already appear in the same row, column or 3x3 box.



1. a

2. b

3. c

4. d

5. c

6. a

7. b

8. c

9. a

10. d

11. c

12. b

13. c

14. b

15. a

16. a 17. c

18. d

19. c

20. c

21. b

22. b

23. d

24. b

25. d

26. c

27. a

28. b

29. c


For more similar puzzles, visit:

1. i 6. c 11. e 16. m

2. h 7. o 12. f

3. l 8. p 13. g

4. a 9. n 14. j

5. b 10. d 15. k

A mba october2016