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 004.738.5  32.973.202 393 393

 . .     : ­      / . . , . . , . ". . —- .: .  . 2006. 299 : . ISBN 5-94774-475-9

      - ­        ­  .  - -   .  ic\,     « ».  .   , ­    ,  .  ,  !    . ,      ,          .    ,    ,     ,         ­    .  004.738.5  32.973.202

  .        {     ,   ,  ­ ,         ­     .

   ; «.  » (495) 157-19-02, e-mail: l.b/.(t/ aha.ru http:Vwww.Lbz.ru

ISBN 5-94774-475-9

'-  «.  -», 2006




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  ? 10      —  ?!    —  .

   


 ,    ,  ...  

I 1      .    ­    —      .  ­ . ?   « »      2005-.         2006-.   . ,   «­ »,     ,     —         .  —   ­ ,   ,    —      , ­  -,   URL-.       ,     .  -      -. : -   - McDonalds  — -




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   .  ?   ,   McDonalds,      !     ,     ,  , ,­ . ,        2005,    ­        : • • • • • • • • •

 —809,606 ; —1,238,817 ;  —902,915 ;  — 199,166 ;  — 140,284 ;  — 538,708 ;  — 248,539 ; —163,586 ;  — 1,454,819 .

,   , ­   5,000,000 .    , , ,   (­  )       ,    .  —    50%  ­ . ,     -


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    

 .  ,    10,000,000 (­  )     .  ,      ­   ? « :  — 218,137,788,  —  64,404».    60,000 ,    200  ­     !    ,   —   ,   ,  ,  .   .       .  ­   (  ) ,  . - ?  «» . !  -.      .      ,     —  .   ­ :  .   .  — .   .   ­           . ,  ­      :     ,     .     ­  .




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 :     ?     . , , .   ,     .     ,   ,    : , ,  —     ,    ­    ,  ,     .        ,      ! .«-<&

« »

  .    ­  .  ,  . ?!     — !    .    .   —    ­   (search engine optimization (SEO))    ­  (search engine marke­ ting (SEM))!


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    

   ,      .   ,     ,       ­   . ,    ­  ,    ­  !

  ?      ­ ? .     ­ ,   -. ­  ,       ,      ­    .   ,       —   ­ ,     ,  « ».

 —  ?       ­ ? .    ­ -    ­ .         ,     ­ .   ,   « »    -.     ,      (, ,      ), ­  ,    .


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, ,   ?   —  — ­ .  ,      «­  ».  ,   , ­    ,   .  ,      .  ,        ,  — ,   .  ,     ,    ,     .  , ,    ­  .     .        ,  «­ ».   ,   ,        ­ - ,      ,        . :    —    ,  ­  —  ,  —  ,   —  .  ,  ,   , ­    ,   .  ­   «» —      .  —   ;     —    ­ ; ,    ­     ­ ,     


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    

,     .   , « ».  —  , ,  «  ».     ­ —,   ,  ­       .  ,     .   .  .


  

^5



 ?  , ,    ? 8,000,000,000 ( ),     16,000,000,000 ( ) .       .


t^z%

     ,    |,



   , :#     «  .        «    —     ,   ,  «  ! —     ,       

       , 


  ,     ­ ,     , ­    : «  ?»  —    ­ ? , !  —    ?  ,   ?   ,    ,   ?    ?!  —  , ­   ?   !  —   ,  ­    ?  , ­ , , , , ­      ;        ­ ? !  —  ,­        ­  ?  ,  ­   ?  ,    ? ,  !  —   ,     ,   ­       (  ) -    ,         ?  !


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    

, -,    ?  :    ,   ,     .  , ­  —      ,     ­  .  —   .   ­        —         « »  ­ . ,    .     ,   ­   «»,  «».  —  -,       , ­    ? .  —   ­ ,     -     ?   .  —  : ­  (, Microsoft Internet Explorer),    (, Microsoft Outlook), ­   (,   Micro­ soft Outlook),    ­   (, Mirabilis ICQ  Microsoft Instant Messenger),    (­ , Mirabilis ICQ Phone  Skype)?..  ,         . ,   ,:  —  .


  

15

     .  ,  —   -. . -. -. -. ,   ,      ,      : http://     —.      , Google, ­ ,      ­ .    :

8,000,000,000

/

,     ( ­  «»)   2005    1,000,000,000 ( ���) .     ,  ­   Google,     ?  ,  ,   . ,     ,       16,000,000,000 .

16,000,000,000 !


16

    

    -     ,, ­  - , I , ,      ,       1,600 .      ,         .   , ,     .       .    .    ,  - (-­ , , -, -)  ­        .    .   -­ , ,   — ­ .  ,           ­  .  , , -, ­ ,  - .     -   ,     .   ,       ­ .      (­ )    ,     (,     ),  ­ ,    ,          ,   ,   .


  

17

   ,     (  ),  .   -, ­     . , ­ ,     ­  ( , search engines).   —   ­ - ,      «» ­    -,   ,      , ,   (!): ­   ,  -­               , ­        ­  .      ( — !),    ­ ,   ­        . ­  «  —   ,  —  »  ­    ,      ^ „ ,  . ' ~


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    

   :      !    ( ,   —   ,    ­  —      )       , ­  ,     «»!   ,    .   ,    ,  ,     .       ,    .   — !      ,    ,  -     ,     . :      .


«     .      —  ».  ,    -  «»

,     «»?  -  «»   1992 ,     «».     «»   ­   .      ­     AKZO NOBEL (), BOSTIK (), HAMMBRITE (), MAK.ROFLEX (), J. W. Ostendorf GmbH (), SADOLIN


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    

(, ), TIKKURILA ()      ­  .            .   ­       : OBI, Metro Cash & Carry,  ,    —    (), -2, «», «» .  2006 «»   ­   ­    ­ ,   25   .   - ­ ,     300 ­ ,    ­  ,     .  :   , ­    ,   — ­      7000 .    8000 -,       50    ­  , ,  , ­    (  «JOB1», «OLIMP»  «»).  ­ ,      


«     »

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-   ­      ­  ,  ­         .     ,   ­       ,    , , ,   ,    ­      , ­ ,     ­  .  ,   ­    , ­     ­ ,  ,    ,           , ��� —        ­     ­  ,     ­  . |)       ? 

  ,         www.dekart.ru —    2005 .     ­       ­  .


    

  ?

          .       ( ).         ,  ,    .   ,   . ­    ,   ­   .   ,  ,  ?

           «JOBI», «OLIMP»  «».   ,  ,       .   ?

    : 99% ­     . ,    , , ,       ..   ­ ,   .  —    ?

 .  ,           «»,     ... ,   .


«    »

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|)  ? ? *

(£

,    .. ().   ,        ,   -  — «».   ­    ,   ­     , ­         .         ,       .   ,­      ­      ,     . ,      ­  .   -    ?

-  ,       «™»  - ­   ,          ­ .       ­   ,         ,   .  ,       ,    -


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    

!  ,    ­     ,       ,    ­   ,    ,   ­    ,    ­ .  , ,     ,   —    ­    , ­    . |) -       ,   ?

 :   , , ,     , ­    .  ­ , ,   !, — «­ », «», «»,   . ,     ,   .     .

- «» 141400, ,  ., &S\ . ,  .,. 31 bUJDEKART    • (495) 781-46-46 () http://www.dekart.ru/ e-mail: info@dekart.ru


    

       :       . V    -.


           ,    ,

    

             .          

 ^   ,  ­        .   ,    ­  ,    ,        ­  homo sapiens'a   .   ,       ( )  ,    ­ .    ,   —  ­      ­    —    .


    

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     ,   —    ­ .  . ,    ,     , ,  ­    ,    —    ,   ,   . ,   ­  —  . ,  .      ,             ­  , ,      .        .   ,        ­      ,    —,   ,   .   .    ?  ­ .   — ,  ( ) .  ,   . ­      «»;        ,  ­    «» ,  .   , ,   ­   ,   ­  .            «»?


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    

  ,    ­ .     ­ ,      «».   —  push   (  «push» ,, ).    ­ ,              .           . ,       —  ­   -.

,  : 1. . 2.   (  ) .


    

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3.  ,  ,  ­       ­  ( , ,  ). 4.     . 5.   ,     «». 6.  —   —   ,     ­  ,       !  -   ­     .  (, )  ­      ,   ­      ­  .    (    , ­     ), ­  —,  ,  (-   ),   ­ .  ,    ( ,  ),       ,  ­  , , ,    ,       ,  ­     ,  .


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    

   —     , ­    .   ­ ,    ,    pull-­    (  «pull» — , , ).

   .  ,    —   ,  ,       .        —   ,   ,       .  —       .

      .                —    .  ?   ,      .       (  ) ,       . ,      ­     , ,   ,    ,     ,     «».   .       ,  ­  5-10  ,  ­  .     ,  


    

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,  . ,   .  ,        ­      -«» (    ­    ),       ­        ­  ,    ,   ,     .     «»          ­  -.

,   : 1.  (  ); 2.    (  ­  ) ;


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    

3.   ,   ,        ­    (,   ­  ); 4.      ­  ; 5.  ,     ­ ; 6.  —   —             !

,     . ,      ­  ,    ,       ,  «»        - « ».   ­   ,    .       ­    ,   —  «  »,   — « ,   ­ ;  ,   ».    ,     «  »,   ,            — ,          ,       (  ­    ) .


    

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 ,     — ­   ,  «­ »,    , ,   . , ,        . -,  - ,   «».     .  ,      ,  ­       ,      - . ,    , ­ ,        .   ...    :   «»,       ( ���  ­ )  —   ! —      ,    ,  ,   .     .  ­  .   ,       ­  () /  ­  .    ­ ,                 ­ ,      -­        (    ).  , - —    ­ ,    -


34

    

      ­ ,   -       . ,         , ,    ,      ,     (­       ­   ,    ­  «» ),                     ,         —         : -  . ,  . ,    ­     -      -«»,  ­       i -­    . ?  . ­     !  : ,  ,  ­    .  ­        ­                .    —  ­    ,      :           .


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«     ,   —  !»  ,    « »

if*

, ,     , . «»  ?

.  «...» —     . : , ,! :  ­    , ! «...» —      .     ,     ,      .  —       ,       ,    . ­    ,  ,  ,


    

 !  « »   ­  ,      , , -   .    ,  ­      . « » — ,  , ! ,       ,    !      60 .   ?  ,-,  ­    — ,  , ... ,   ,   ,     .  ,    ­  ,     .      ­ . ,    , ,     ­   , ­     ,  .  —   .    ,    ,    -.      ­     .   !  ,       .


«     !»

37

 ,      ­      ­  .      ­   ,     — , ,  —    .    ,  ­ ,  ,   .  , ­ ,  .  : «  ,       !» «     !», — ­  . «     ­ !».      ,        ­ .  ,  :     ,     — .      ,   . ­      , , .      ,    -   ... ,  —    ,    «  ». «   , ,  ,    ,  ,    »,  ­    .   , «    :      ,      ,    ».


    

 ,  , «      :        ­  ,   ,   ­  !»   ,  , ­   ,   .  ,  ,       ,       .     IV,  1624  ,     «»,       .   ­     «»       .      , « »   ­      .   ­      ­   .  «» ­    «» .  ,    ­      ­     , «»,   .   ,    ­   (),        «­   ».


«     !»

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  «»  ­      .   .   ­    IX ,  ­      .    ­  -  ,        (10  10)    «».  1993       ,  ,  ,    ,   .  ,         ,   ,     «»,    ,    ­ - .      , «»   .  ,   ,    «  ». ,    -,  ­   ,     ­ .     ­   ,      .          ,     .  ­ ,   -


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    

 ,    ­   .           ­  .    ­     , ­   «»,    ­  ,    ,  ,   .       ­   ,   «­ »       ­  .



         ?   —  (, ,  ).      — ,     3-    .  ? ,          !      ,         .     .     ? ,   .  :       -


«     !»

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             . ,   ,   ,     ,  , ,   ,  ­    .  ­     ,   . .        ...   ­ ,          .   —    —    ,      .

|  ? - !      ­ ?!       ­  ,         .    «»  « »,    , ,       ­     ­ ,     .  ,    — , . .        ­  .


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    

|         ?  - ? ,   ().

 « » 115419, , , 2-  Ml ID KDRDAn "' - ^' - «

\W W™\] \ » 

.: (495) 911-06-02, 911-66-66 http://www.mir-covrov.ru/ e-mail: inf o@mir-covrov . ru


 !

   ?  ,      .

    .

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—  ,     ,    — , . — , ?..  ... —      ,     — , . — ...

       / « 

I 1       ,    ,   ­ , .        —   ,    .     , ­  (   )    ­ ,   .  — ­   —        ,      ( !),       ?


 !

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        ­  .' ,  . ?    — ,    .      ­   ,    ,  ,   ,   ­     ­ .  —   ­ ,         ���-,       ,    . , Mic­ rosoft (, ,  MSN Search), ,      ­   Windows™;  ,    .   ,  ,     ,    ­  ,       ­ . ,       ­ .       (    )   , ,,   ,  ,    «», «».       ­ - ,   ,       .   ,      ­   « »,  ­ ,   ,  .


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    

   ( — !):   —   ­ - ,      «» ­  -,   ,      , ,   (!): ­  ,  -        ­      ,         .       ­ ,  , ­ ,    ­ ,   .        ­ ,       «Enter», ,  ­  , ­       -,   ­  (, ) .    ­    ,    (­  —!)    .


 !

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 . ,    ,  ,      -   ­    ,      -­ ,     (   «»  )     .  ,   . -,    -­ ,     —  ! -         —    -­ .- —    ,     24  ,   ­   («») -.  ­   -  - ­        ( «»),          ­ ,   -.   ,    -   —      .  ,        ,  ,  ,   ­ ,   . , ,  -­   ,   -     .


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    

,     ­        ,     ,     .     ,      ­ ,      ,      . ,      ­   .    ?     «» (   «» ). ­  —   ,      «»    ­ ,    « » ­          . ,      ­      ,          «»   ­ ,    -  ­ ,    .    « ».   ?   ,   — !  ,      ­  -  , , - ,     - ,   («»)    ,         -,    .    —  ­         ,      .    , 


 !

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,    -   ,       «»  ­  .      , ­   -    — 24  ,     «».     -   ,   ­   .      —        .    ­ , , ,   . ,      ­        ,    «»    ­  .  ? ,   . -,    , ­ ,        ,     ­    ,   -  ­ ,  ­ . « ,   ». ,  ,    — ?     .   — ! —   «-».    :  ­  ,    ,  ­     ?  ­  —   ���!    .   «»   -


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    

     —■ ­  ,  , .. ,     —       ,   (  ,  ­       ).        ,  ­   , -.    —    .   ­  : -,     ­ —  ,     ­    (  ,     ,   .     URL-    ,    « »  ).  ,    ­   , ,        ,     ­ ,    ,     ­     . ,      ­          ,   - .  ,       ,  « »      .  ­   .   Google      ­ , ...,     ­ .


 !

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          « »,   ­    ,  .  ,     ,   .      .   « ­  »   ^tj'^^ ,  & J*^"!4Aw^    ^^^ —^'J^^ —   , j/r wT»       .    1 ,  — ! — ­ .  ,   ­  ( )      -. ,  .   — -   «»   .    ?!   — .   ;   , ­    .    ­ ]  ,      (  — ,  )  ?! ­    ,     . ,  ,   ­    .


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    

     ­ .  —     — ­ .           ,    ­  .    .    ,   ­          ( ,  ­ )      ­  .    , -­ ,        ; -,         ( ,     ),   .


 !

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 ,    «­ »           ­  ,    ­  .   ­   ­ ,   ,       , ,  ,       ,  !   ­  —  ,      ,  , .   ,   ­  — .   ,    ­        ­  ? .   —   —  !        - ,     ­  «»,      


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    

W

  ()  ­ ?            ,         «»    ,    ,   ,     ,   (  ),     ­  ! , ,  ­     (   ), .          ,     ­    ,        ,         . ,        ,  ,  () ­         ,      


 !

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 ,          ­        ­      . ,      ­ .  —      ­     « ».    ­ :   ,   ­      ?   ­      ,   ­   — « ».


«      ».  ,   ���  «»

(£

,    .

  13  ,   87.     ­  (, , ­ ,  ).     ­      ,     .   —, ,


«      » 57

  ,  ­   ,  — ­  ,    —     .     , , ,    ­     ­   .     .     ,     .  ,    ­    ,   ­    ,   « ».   —  . ­ ,   80%     — .   ­    —  ­ .          ,    ­  . /4

   ?

-    -,     ,  , ,        ,   ­ .   ,  


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    

, .  , , ­  .   , ,  ­   ,     .  —    ­    ,   .  ­  .     ,        , ­ ,      .    , ­    —  . !  !

||

.

        ?

   —  ­ ,   ,  ,  . ­           ( ,  ),  , , ­ .  ,        ­  . ,       ,     - . ?-!     .      , , ,   .


«      » 59

 «» 107023,, , . , . 19 ;0    • (495) 231 -18-00 () http://www.albaprint.ru/ e-mail: inf o@albaprint. ru


&  &&:           .         .     .     .

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   .    ,    ,   . . .

  ,   —.  

1           ( ,   ).      ,  (—  )  —   ,     ,   ,   ( , ,    10,000,000 , ­        ,     ,      ).


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    

         ,    ,      ­   .         —   .  ­  ,     ,  .      ­    -  (     )? , ! .   ­  -   .    ­  -­ ,   ,  ( ... . .)    «­       ,    »     ­   ­      . .      ,   ­ .    ­    ­     ,            .   ,   ­  ,  , « » —       « ». ?   ­  —   ­ ,    .


  : 

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 —  . Her  ­   -—  .   —  .   —  .   —       ,     ,     ,  ,    , ,   ­ ,  ,   .   ,  .      — .   .        ­  ,       ­ . ,     ? ­  :  .     ­     -­ ,      ,  ­          .         ��� ,      .  ,     ­ ,    ,    ­    .      ­  ,    ­   ,  ­   .      -


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    

   ,    -  -.      ,   ,     ,   ,  ,,    «­  »  ,   .  ,         ,  ­     .         ,    .      -   .    , ,   ,     ,   .          — ­ ,  .   ­ .    .     ­  —   ,  ,       ,        .      ,   ?    ()  .   ,    —  ,   , ­      « ». «,  -, -  -  -,  -   ,    -,     ». .    ,  .       


  : 

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.   .  ­ ,      .      ­   — .    ­  ,       ,  ­  ,      (, ,  ),  ­       ( ­ )   ,         -      —       .   : « , ,   ,   ,    , ,   ».     , DVD,     —  .          ­ ,     ­  ,          —   .  ­  : «     ­ ,   ,     , ­      ,       ». ,  ... .  ? ­         ,   (  )  .  3 - 2468


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    

  .      .       ,      .  , « »,     , ,  ­  .     .      .       —    .        ­ ,   ,   ,   «».     ,  ­ ,     URL- ­   ,           ,    .            « ».    ­    ,    ­       .    « »     ,    —-  ,   .   ,               .      ,     ,   , ,     ,       .


  : 

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   (   )    ,      ,  : 1.    ,   ,        — ,  , ,            ; 2.        ­ ,      —            ,  ; 3.     ,     —          ,     ,        .       ­       .       ­   «»   —    .  « »  ,     ,  , ­ , .(1«: / / d i r e c t . y a n d e x . r u / ) ,     « ».   -


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    

        ­  .       , ��� «    "[  ]" —N  »  ­   ,     ­     ­ ,   . ,      ,  «   , ­  "[  ]"».     ,  ­      .  ,    : 1.    , ,  ,  «»     ; 2.       «»  ,      ; 3.      « », ­   ,        «» .      60-100 , ­ ,    .


  : 

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     ­    .  ,         «»      « ». ,  ­  20-30  .  20-30    ­    20-30    .       ­  :    ?!  ­      ,  ,    ?!  , ­      ,  ,        ,    ?!        ­   , -  ­    ,           .     ?   218,137,788 + 1 = 218,137,789-  , - ;    ,    ­   ?   ,     ­  .   :       ­   - ,     ­  «»,         () ­  ?       -


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    

       ,       ­  «»    ,   ,   ,     ,     (   ),   ­    !

,   ,      :

1.    ,  ­    «»  ; 2.     ,          .


  : 

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,    —   ­  ,   .   ­   ,  ?    —   .   , ,   ­     .   ,   ­    —         .  ? . ,        ­    , ,   ­    .  —  .        ­  ,    ,   ­     ,        ,   ,           .       .  ,    ,     .   ­  .   «»   —    .     .      ­ ,       «­ »       « » ,     .      .     ,  


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    

 60  ;    —  99      . ,   ,    —    . , ­  ,         ,    ­           ()  .   ,       (-  ,   ),   (­ ) ,    .   , , ­   .        .     —     .  ­   ,  ,      ,   (     .         .        ,    ,      . :  ,    ­  ,    .    —   ­    .   ,   ,    ­  .


  : 

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 ,   ,      .  ­    ,   — «      ,     ».   ,    ­  .  ,    ­      .     ,            .      ­   .     ,     .           : ,     . ,       ­          ,   ,   .   ,   «»  ­      . ,  ­    —    ­   .   ,   .        .   ,  ­         ,    .    —     -­ ,      ( 


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    

  ),   ­ , , , , ­     (  ,   ,  ).       ,  ­       ,  ,     ,      .    —   ,      ,        .      5%,  ,       « »   .    —   ,     . !     .     , .      .


  jHmep&bto

«-                !» ,  -  «-»

[)4 ,    ? -  —  .     ,  ,   ,            . «-» — ,   ,   ,    ­     .   «»,   -


    

 ,    ­     ­ ,        ( 70   )        ,      . «-» ­    , ­     ,   ­  .          ­  .   —  ­   ­   ;   ,  ,    , ­    .    ,  ­  ,        ,   ­    ­ ,         . ­ ,    ­  ,    ­      ,    . ­       —    -


       ...» 77

 ,      .    : 1.   ; 2.   ­ ,  . .  (   ); 3.    ­   ; 4.   — -  ­   (    ); 5.    ­ ; 6.      .      ­ ?  ;    ,     ,   —      .  ,      —    .   70,        .


    

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^    ? '-  '  —     .  ,     — 10%   , ,  ,      .  —   . [ajjw -

{) 

   ,   ­   ?    ... ,   ­   Rekron.ru,    ,        .   -  , ,   .        ,    .  ,    ,   —    .  ­      80% —■■  ­ .  20 ■—- ­  .   .     ?   !     (       ,     ), , , -                .  !  :  


..       ...» 79

  ,   ! ,  ,    .     ?   ,  . 11  ­  ,  ,     ,         .

IsE

    , ?     ,    ­   ?    !  ,   —   ­   !      ..  «-» 107497,, , . ,. 7 .: (495) 542-85-43, 462-59-34 http://www.rekron.ru/ e-mail: info@rekron.ru


&  &&:        -.  ,      .  ,   .

 ' 


     — ,  !  

V |,    , ­ ,    ,         ­ .   ,      . ?     ,  ­    10% .  90% ,      ­ ,     —  .  , «»   .        ,   « ».   ,   ­ .    , , -­ .    -   ­  .         ,  .  : - — ,      .


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    

- —     , , , ,      .    Adobe Illustra­ tor'e     Adobe Photoshop'  .    ,      —   . ,                 -   ,    — ­ ,  —  .     ,  ,  ,        ,    .  ?

 :  -   .   - ,   ,  ­         ,  .   ,  ­  ­  ,      ­    —  ,  ,      ­ . ? ­    —  ,   — - .


  : 

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 : -   ­ ,    .

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   ,  -,   — ­ .      ­ ,       ,        .    —  .  ,   ,      « »,      ­ ,      ,   ,  -.      .    ,   , .   , ,  ,  ­   ,   - (  — -),  ­ .   - - ,  ­    ,    .


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    

   ,     ( -,  ­   ),    ,   ,     .         -      ­ ,     «» -.

-3N _ -<-^ : " v

     ­ ?    ­ ,    ?  ,       -,      -.   .      ,   «»   ­ .,    ,         ,       ­ .    ,


  : 

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     ,   ­ ,   —   ­ ,  4  4,  ,          .      —        ,         ,     . ,    , ­  50 ,    ­     .    ­   plain HTML —-    ,         -     ( ) .          ­    (  -);        ­ ,      HTML  -.   ���       .    :    ­  —       -,    - (        ­ ),       ?     ,    ,    . ,  « »,          -


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    

    ,   -­  ,       .    ,  ,     ,       -. ,  ,   ­    ,    ­     . ?            .         ,    -­ ,     .  ,  flash-.  , ,  ­ ,   flash'e,   ­  (, ,    ).   ­  flash   ,    ,    . ,   (lash,   . ,  ,  ­ ,      ,  ­  .  .  ,    —   flash-   HTML-,    flash- . Flash  ,     ­   ,   — 


  : 

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. Flash   ,    ,,  ,    .    —  ­        JavaScript.   ,  ,    —  , ­ ,,  ,  .  ­   ,      ­    ,         ,  ­  ,    ,   .  JavaScript   — . ?  ­  HTML-!   ,    . ,     ­      ­ ,   ­       ,       -.   ,         ­ .     . ?   ,  ,      ,  ,   ­ ,   .  


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    

,       (   )  ,     , ­       ­  .    -.     ­    ,    ­   ,      ­    .         ,    .   (-  -­ )    ( ­  ) —   .     -,     ­ .     . ­  — , . , ,    ­  ..

 —,  ,  ­     24    365 (366)     ,       <" ,    ­ .    ,  .   — ­  ,   ­   -


  : 

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      .      ,   ,    - ­ ,     —   ­   . -   - , , , . .     ­ ,   «», ,    ,   . ,     ,  , ­   ,    . ­           ,         .           .   —   .    ­  «»,    ,        , ­      ­  ,       ,     — , ,.  , ­       ­     ,           . ,    . ,  —  . ,   ­   ,   ,    -


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   ��� 

,    ,     .    ,     ,  ,   ­   ,        ,    .  ­   ,     ­  ,          .    ­ , , ,   ­  ,   -­    (403, 404  . .),    If-Modified-Since.     ­         . ,  ,    ,   «200»       ­ ,   200 ,   ­        ­  ,  ,         .        ,    ,   ­  ,   ­ . ,   ,   ­   « ».


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 |ajw

«     ,        ».  ,     ^ « »

,  « » ?  —  ,     — ­ , ..  —   — ­      WIK.A Alexander Wiegand GmbH & Co.KG.     - ,  ,  ,   ­  ,   -


    

,   ,  ,  ­ , ,   ­ .      50,000       —    ,     ­    pt 100.     ,   ,  , ­        .    ­ ,        ­ ,   ,    ,       ­         2.   — ,     —     W1KA, ­  ,   ­          .   ,     ­ ,   ­   ,  ­ .


«     » 93

      8      25 .  ,    ­          ,         «». , ,     ­  . |    ,   ­  :   ­   ? %£  ,   .   ? ,  —   !  ,            —  ,,  ­     . ­     ,  ­       ­ : ,       , , ,  , ,   ,    .


    

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|4         ? 

   ,       -  .

[     ? 

! ().     ,   ,         .        (    —-   :      ),    ,  !  ! ­ ,    «» !   ,      ,   ,  ­    .    («»),   («»),   «» ,      ­       ­ .

|)   ,   ­      ? -   , , -,   . ,    -


«     » 95

 , ,  ,    .  «-»    ,    ­ , .    ­   -  ?  « » ^___^ 127015,, , ., . 27, IWlKAlj . 17,  205-206 ^ - -^. .: (495) 786-21-25, 234-44-32 http://www.wika.ru/ e-mail: i n f o@wika . ru


 <5!

  :   .    Google   .    ? ■.


        .  , ,     ,   —   

■ 1    , ­        ­   « » — « ­ !».      . :     ­      ,  ,  , ­  ,     ­  « »,   ­        .                    — Google.           «  PageRank () Google  4

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    

    » («Google's PagcRank Explained and how to make the most of it» by Phil Craven),      ­    .       :     . 11 ,         ,   . ***

,    (, )     Google   ,   ­  PageRank,  PR. -     ,  ,     ­ ;          .    ­     .      (  ).  ,   ­   Google,  ­  ,   '^^  . ,/   ­ ,   f"i»-».  ­   . -


  !

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    ,  ,     .  ­      «»?   ,   (  — Google) ­ ,       ,     «  »  ,    ,   .   , ,     ,  «» (        )    . ,—  ! —  ­ , « »   .        , «» .  «»   « ,   ,    »,  ­   .     -,      (   ) ,        .   Google   ,  «»,   .      ­  Google  ,   ()    «».  ,  Google —  ­     ­  .    ,        , ­     .  


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    

 ,  Google    ,    . ,      ­  Google.        ,         . , Google   ,   «­  ».   —  ­    -.        ;  ­     «»    - .       «­ » ,    ,   Google.  ,      ,      ­ ,      ,       .   , ,    ­   ,   ,    ,   ,   «»,     «» .   ­ ,      .  PR  «»  0,       ,    ­     .


  !

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  ?    - , ­     (  ) . ,     ,  ,     . PR (A) = ( 1 - d ) + d ( P R ( t , ) / C ( t , ) +... + PR (tn) / (tn))       ­ .     ­   ,    ­    .  ,      ­ ,  Google        . ,    ,      .   «t| — tn» — , ­    , «» —   ­  , a «d» —  ,     0.85.      :    = 0,15 + 0,85 * («»   ,      ),  «»   ,   ­     ,   ­     .


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    

  :  «» ­      ,    .  ,  ­    «»,   ­    ,   - - ­   ,   0,85.       ,       .   ,   ,    ,  PR 4   ­   , ,      PR 8     .  ,  ���  , .     ,    ,  ­ .       ­    ,    ­      .  «»   PR l — PR 2 ... — PR 10    ,     .   ,  ,   PR 1  PR 10,    ,    ,  .    Google   , ­     —    —    ,   ­ ,     .   ,  , ,  ,    ­   ,   


  !

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 ,   ,    . ,      :   , ­  PR 8     , ,    ,  PR 4   ­    .   ,       Google,     ,  :        .    ­     « » (, ­      ­  )        -  .   ,    «­ »     ,         ,   «».  ,     .    «»  ­     ,  .       ,       ­   ; ,     .   ,   ­  —   —     ,     .


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    

 ? .       ,     .       ­   ,   ­  .  ,   , ­    ,    ,    ,   .       ­ ,    ­ . ,   . ­  ,    ,  ,     ,      ­  .  .

 1:                 ­ .      ,    .   ,    ­ ,      ( ­  ),        ­ .        ,     ­   .

 2:                  ­ .     ,  


  !

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    , ­        , ­  .      ­  «-22».     ­   ,    ­      ;        ,       ­   . ,      ­   ,    ­   ,    ? , .   ­    ,      ,       ­  , , ,   ­   , — .      .   ­       .  ­ ,    , ­ ,   40 50  ,    ,  ­        ­   .     Google   ;        ­ .


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    

 ,   ­   () ­ .     ,    ­     Google;           .      ,   ­  ,   ­       ,         ­ , . :

, ,    ,  ­   ,    ,        ­    .  ­  ( +  ) , , ,    ­    .  ­   ; 1.      ,   ­  :  PR(A)= ( 1 - d ) + d ( )  PR(A)= PR(A)+ ( l - d ) + d(   ,   .

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  !

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2.  '   ,    ­  ,      ,  .  ­   ���   ­     ­  ,     . ,  ,  ­      ,  ­   , .     , ­            .      .  «   »    ,      ­  .

   : -    ,     ­     .     ­     ,   .     ­         ­    .                .      ,     


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    

   ,    ­ ,   . :    ­   ,     .     ,    ­ .   —     ­      .   ,       ,  ­   Google . :         ,      ­   .       ,          . ­    —  ­     /  ­    .

1-^   ^

:            ,   ,    ,      .  ,       «cookie-cutters» (« »). Google    ,             ,      .    «»  .        —     .


  !

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      «» ?     ­ , ,    ­   . ,    ,      ,  -    Google  ,       ­ ,    .   Google.      Google,          .  ,     ,   ,      «­  »   .  ,     : «»  «».  «»  , ­    ,       Google,    ,     -  .  «»    ,  ­    Google,    ­ .     ­ ,  «» .    ,     ( ,  ),       .    ­      1,,   , ,      —  1,  


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    

  99.   ­     ,   ­  ­    ­     . ,   1,  ­   ­  ,  ­    0    .        ­   ,  ­  .    —     .    , ­ ,      3.   ,         ,        .      ,        ,  0,15. ­  ,    ­    —       0,15.      0,45, ,  ,   3.        ­   .


  !

111

 1   ,   ,   'R I.           ­      .   ­ :   ; 0,15   — 1   = 0,15   «­ »    ,  ­ ,  ­   .    ,      —           «-22».  ,       .  100  :   = 0,15   = 0,2775   = 0,15       ,    ,    . ­      .


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    

 ,     ­  0,5775, ,       ,   . :

   ,   ­ ,      Google    «dangling links» (« »),      .  2   .          .     PR,  I:   = I  = I  = 1


  !

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   . ,     , —   PR   I.  ­       ­   (      ,  ­  ,    ).    ,,   ,   ,      ,       ­ .       ,         . ,     ­         .      ­ ,    («hub pages»)  ,      .      ,    ­   —  .  ­   .  3     .        .   ­         .     PR,  I    ­ .   :


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    

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*\

  = 1,85   = 0,575   = 0,575   100    :   =1,459459   = 0,7702703   = 0,7702703   ,   I    3 ( ),     .  ,     , ­      ,    .   ,                .  ,  ­      I ­     ,    .


  !

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 4  ,   ­  ,       ­  .    PR,  I   .    :   = 1,425    I   ^ 0,575  I—» 

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        ,     ,    ,        .    «»    . ­     «».  ­   ,    .      :


116

    

  = 1,298245   = 0,9999999   = 0,7017543

  ,   ­    , ,   «»   ,       , ­        .  ­ ,             ,   ,    ,   .   ,   ,    ,    ­   .     ­  ,     ­  (   , —  ,   ,  N-     ),   ­  .   ,        ,    ­ ,     .  5:         ­      ,     ­  PR 1   .    ­   ,         .


  !

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 ,     ­     ,  ,   ­     ,   .       ­    . ,       ,­     ­       .    , ­    -   ,     ,  ­   ,       .      , ,      ,  ­     .         ,      ,  Google    . ­      ,   Google   .          ,    ?  ,     ­    3    ,   ­  3/4   ?


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    ,  « »       .     Google, ­  ,     «»       .     , ,  ­ ,  ,   ,        ­  «»  .         ,           ' .      Google ­    ,  ,         «»,   «»,    ,  .


  !

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     ,    ?     .  ­   ,  «»  .     Google     ,      «­ »   .      ,  ,    ­   .   ­ ,  ,       ,     .  

«     ,    ,     ­   .   ,  ,   ­   .    —  .       ,      .   ­        ­  ,      ­    ,       .    ,    ­ ,        


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    

     », ■■—        ,   Google     . ,   — ,   ,       ,    ,  Google  .   , Google            ,      ,            .   , ,      ,          ,     .     ,      ,  ,            (­ ,    )     -*~~?   ­  .     ­  . ,    . > Google , -­ ''4w^%^ I >    -

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  !

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,        ,  «»    .     ,    ­      .      ,     ,   ­  .,         ,  PR 2,     0,15 +0,85 (2 / 1)= 1,85  ,       ,  PR 8,  99 ­  ,      0,15 + 0,85(7/100) = 0,2095.  ,   ­   PR 2 —  ?      ,   ,    ­  .     ­  ,    ,  —  ,     ­     .        ­ ,      ­    .            .        ­ ,     ,       . ,  ­    ,  .


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    

      ­    .   ­   ,     ­   .      ,  -   ­  ,      , ­       .     .     .   ,         —      ,   Google   .  ­      ,     -.         ,     ­           ,           -  .

    ­        .      . ­  ,   ,     ().   ,

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  !

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       ,    ,   ,   ,      ­ ,    .    ,   ,    .          ,       .        ­  ,   . ,     ,     , ,         .       ,   ­  —        .      , ­     .  ,  «­ »      . ,  «»    ,    ­ .   ,  Google    .     ,  ,  Google  ­    .     ­     ,  javascript. ,     ,    ?


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    

 ,    , ,    Google (Google ToolBar —   ,   ,        PR    ­ ;   : http://toolbar.googlc.coim/intL'rii/),     .  ­    ,       Google,        1,0    ,   ­     ,   1,       ,    .    Google   1  1 (    0,       ). Google ­   ,           10 .      ,   . ,       ,       ,         .       .    10    —    ; Google     . ,    ­ , ,      


  !

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 ,        ,   (   ) ,     ­  ,     ,         ­ .  ,   ­  ,   ,    10      , ,  ­        ­ .       100  ; 1,000  ,   ; 10,000 —   ,   .      ( )   ,   , ,  ,    .   ,    ­   10.   ,   5  6, , ,   .      ,      —      .   , ,     ­     , ­    . ,    ­  ,     .         «» ­ .     


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    

-  -  ,  ­       ­      ­  ;          ,  ­    .  Google  ,         ,   ­ .     « Google».   ,        . I lo ­ , «»      —   ,        «». ,,    —-  ­    ,  ,    ,    ,         ­     . . PR 5  ,     ­   5,   —     5,     6.

        ­  .   ­  .        ,       .     .


  !

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        .   , ,       .  ­ ,     ,         ­   I     ,       .­  ,        ,      ­ ,  .      ,        .  ,    ­    ,   ­     ­ .         ,    ­  .  Google       Google,        ­  .        .     ­  Google , ,     .     ­  —      ���­ .    ?  ­      


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    

«» —  ,     .   —  ,   .   ,      ,           .  ,   ,    Google,  , ,   ­   , .

 ,  Google     ,       — , ­       ­ .,   PR     4,     ­  3,    —  2,   .      . ,     ­    ,  ­     ­  —        ,    .

   ,        ,    Google —     ­    .


  !

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   ,  ­     —    ­  ?  , .   ,      ­       ­  -.

    

  ( ) —   ­   «»  - ­ .        ( )  . ­ ,       ,       ,     . ,       , ­     . ­     .     () ­  «» -   ­       ­ .     «» .    ­  .    ­        .         5

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    

   ,       ,    . ,     ­ ,   ­     .       ,      , ­     «» («­ »)     ().


  !

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  -   -.  -     (),      (  ­ ).   ()  ­  ,      .        ­ ,      ,  ­        ­ -.        -,   ,         «»  (    ),    ­        ­     «» .        ()         ­   , , tie    .          ()    .              ­ ,        ,    «» .  ­ ,    , ,   Yahoo!,      .


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    

         ,    -    ­   .    Yahoo!   ,   ,   yahoo.com  .

              -, ,  ,    ,    ­          .    CY     ,    ,        ..  ,       ­  .

        () ,           ­    .        .      , ­      .     ,    ,          .


  !

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       .    -  ,  - . ­ ,   ,    .     ,        ,        ,       .      ­   ,    .                  ,          ,    «    ­        ()   » (  ­    , . 3.5 — http://www.yandex.ru/info/termsofuse.html).     ,  ­   ,          .

     ,  .      : 4

"3'jbd ru" -       * ».   , /.     8    oh . 

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    

     ,   (url)     .      ­  10,      -    .. ,  ­      «» —   ­ . ***

 PageRank  ,          ­ .        . ,     1010 ,  ­  1000    « ».  —   , 99%  ,    « »?  — ! —   1-   ?  — .  ?    ,      .  1-2       ,     .    ,   ­ .    ,  : 1.        ­ ,   —   ; 2. ,   ,  ,    25-33% ,     ;


  !

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3.           ,   ; 4.    ,   ­   ; 5.    ,         ­ ; 6.               .        ,       .  ,        ,     «- ». ,  ­   ,          ­   .     ­          —     , ­        ­     .    ,  ­   —   ?  ­ .         .


«     »  ,    «»

| ,    ? -  «»      -    ,   ­    .    ,   ,      «»    ­    ,  .     ­ ,  ­     


«     »

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.   «»   ­  —   ,        ­     .    ­     ­ ,    ­ .  ,   ,            ­   .    ,    ,       ­   .  ­     .       HPS 200   Corns,   2002    6-      .         20- ­ , a Ruukki — 52-.  Corns  ­     ­ .  Corus   300      .       . HPS 200   ,    . 


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    

 Scintilla «», —   ­   ,    , ­         ,    .     ­     ­   ,   ­   .  ,     ­   15     ,     . jjJH      ­ ?

: :  , ,     , , ,   ,    ,        ­ .    ...       ,    ,    .    ,   ,   -  .   ,     .   ? 

, -,   ,    ,    -


«     »

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.     ,      :       .       ­ .       . (] ,   ? - ! ,  «     ­ ...»,     ,  .   . |     ? $       ,  ­   .

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    ­   ? -   ,    ­       .  «» 109280,, , . , . 16, . 2 .: (495) 739-66-76 (), 274-77-92 http://www.eurokrovlya.ru/ e-mail: info@eurokrovlya.ru


       t * / '

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 Google —     .        —   ?        ,    —     .    .


       : «  —,

   — ?»  

I 1     ­  ,      ­  ,          Google.    ,    . Google:          ,   ,    Google,   ­ ,    ,     ,   .     , ,  ,   ­ . Google      .  ,   Google ­       -


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    

,   ,  Google   , ­         ,   ,  ­  ,       ,     ,       . , Google   ­         ,  ,      ,          .  ,   Google,  ­   ,      ­  ,   ­   .

 , ,   Google,   1.   ,        , Google     ­  '^S^Spi   - ^ j ,^- .     ^ ^ ^   ­ ,   —  ,     "*" i-

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      

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       ,      . Google     ,      ,      ­ . : •

      ­ .

•    . •

           .

•      ­        ­    .  ,       , Google  ­     .           ­   ,     ,     . 2.   —  - ,      Google  .    ­      , ­     ,  ,    ,     


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    

 . ­    ,       ­     "  ,         ­           .   ­          ,     Gmail,   Google Desktop,      Google Maps.           ,    ­  ,  ,      ,      ­ ,      ­    ,  ­     .

.   « »   ,     ,    «Google   ­ ,    ».     ­    ,   .   , ,     ,  ­       . ­ ,     ,  ­   ���  .   ,    ­    — ,    ,   « »   ,   ­  .    , .


       

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3.  —    Google    .  ­   ,       .      ? Google — , ,     ,  ­     ,  ­   -  .  -            ­      , Google           —         ­    ,       . Google ,        — .   ­      ,    , Google  ­  ,   ,        .  Google    ,   ­   .


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    

4.    Google  , _^ ?   . *~~^&~' ,  .'*./'-" '*^'"   -, , "*/;    ­    ­ .  ,  ­   ,           , Google   -, ­    ,  PageRank™ (™).    ,   -,    ,     ,   .      , Google  ,    «»      , ,   «»  , , ,   «»,  ­      .       ,   - ,       . 5.        ,        ,     . 


       

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  ­ 7 ,  ,  ­    —  , ­    ­ .  Google  /      Google Number Search, 4 •-"   ­      , ­        ­  ,      « »,  , ­    HTML  ,    .       ,   ­   —    Palm PDAs,   i-mode,  J-Sky  HZWeb. Google      ,     , ­  . 6.    ,    Google — .    ­ ,    ­      ,    ,    , ­    Google   --


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    

.   ,       ­   ­   Google.   Google       ­  ,      ­ ,    .  ­ ,    ­   ­   . Google    ,      ,  ­    ,     . Google  ,   ­   ,   . Google      - (­  ),      ­ ,   .  ,    (AdWords),     ,    ,     ,  ­ ,    .    ,   Google           ,      


       

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 . ­  ,  ,   , ­      ­ ,  ,      ,         Google.     Google     « ­ ».     ­     Google   ­  ,     .                 ­ .      .    Google          .     Google AdWords    ,   ,  AdWords        .  ,   -      Google AdSense,    ­ ,   -,   -,   -         .


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7.        , Google   ­  HTML-  ,     ,    ­    ,         ­ .         — ,   , ,        .   ,   ,   ­     ,   ,        Adobe PDF.    ,   ­     PDF,   ­     , , ­ ,  Microsoft Word, Microsoft Excel  Microsoft PowerPoint.   , Google       HTML  ,    .    ,  ­  Google     ,  , ­     ,      .

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       

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8.        - Google    ­ ,     ,       .   ­        .      ,     ­  ,    .    Google  ­   ,     35  ,      ­ .      ,     ,    ,      .    ­     ,  ­   ,      100 .  ,      , Google      ,  ­     ­    Google   . ­  ,   ­       ­     ,         .


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9.         Google ­  ,       , .      ,   ­ ,      .    Google       ­ .   -       .   ,   -    Grateful Dead.     Google     ­ ,      ,  Google Inc.      ­ ,       Googleplex-.  ,       ,       .  ,         .  ,    ­ ,    ,      ;       ,       ,   .   , -


       

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   , ­    ,   ­     ,     Google.   ­   ,     ­ ,    —  . 10.  —       ,   . Google ,    —   ,     .    ­ , Google  ,   ­ ,     .  ­    ,   ,     ?     ­       ­ ,    ­  .       ,  WAP?        Google Number Search  ,  ­            . ­    ­ , Google           . Google     


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    

 ,     ,        , ­ ,   ,     .    ,   ­ ,      ­   . ***

 ,   , . ,   ,     ,    .  « ­ »,             . ,   « » —     . ,      ,   .      , ���      ,      ,  Google.      —   ,      ,      , -,   , -,   ,   ­     , , -, ­   ,   ­         .    ,  1990-,     ;  -


       

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       ­ .    2005 ,   ­      I  .            , ­    8 16 !    1990-    ­        ­  ,    «­ »  ;   1990-       ,       —    ­  .      ,  ­   ,     ­   — ,         ,   .  ,  ­  , ,        «,, » —, ­   , ,  , .   —  .     . ,   ­  —  .  ­ ,    Google,    .   ­   -,   ­  .


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    

      ­ . ,     ,     . ­       ,           .     .    ­  ,   .    ,         .   —  ­  ,  -,  ­   ,        ,  .    —       ­    .   ,   ? ­         ,      ­ .   ,  . ­ ,  .  «»,


       

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 ,     ;  ,   ,      ,    .     ­    ,    , , ­ ,                .          ,   ­   —    .     « »,   ,  , , .     ,   ,   ,      ­ .        ;        .   ,   ,   ­     ,      ! ,   ,   ­   ,   ­ ,          ,   ,    ­ ,            ,     ­    ,    ­  .


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    

   ,  ­       ­    .  ? -,  ,  , ­   ,        — , ,   .   ­     —   ­  ,    , ­ , ,   ,        .  ­       ,         ­  . -,  ,  , ­   ,     .   — ­ .                   ,     .   ,       , .    ,     ,   ­   ,      «»,       ­  ,   ,         .


       

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  —  ­  «-».  ,  , ­   ,  ­    ,   ­ .      ­ .    ,  ,  , ­       ­ .   ­   .     ,   (, ­ )     ­        ­ . ,   ,  ,      ,      ,  , ,  ­             .      ?  ,       ­  —    ­ ,     . , , , Google   

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    

,         ,  «»         ,   ­     .  ,        ­   « »,  ­  .                .    , ,        ,    . ,   ,   , ,  , ­   ,    .   - .  ­  ,   .  ­ ,    - ,            .    —  ­  —   —   ­  ()  — ­  —  .    (  ) — .  ,  , .   .   ,   , .   .    ,     .         ­  —   ,   


     

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.   — ,     «»?  ?      ,     . ,   «    ,         ­  »,   , ­  «     ­  »  «  ».        ,  ­  « » — BroaDBanD Promotion & Advertising (http://www.bdbd.ru),     .      ?      . ,              .        ­        .     ­   ,      ,     ,  ­  HTML- (, Microsoft FrontPage),   ,    ,     .       , , ,  HTML-,  ­         6

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  ,    ­    ­ .      ,    —    ­  -    ,     ­ ,      HTML-.   ,    ­   .   , ­    ,    ,       ­     .      ­ , , ,      .      -  .     ,   ,   .   ,,  .   ?  ,         ,  ,    ,    .  —      ?  — .     ?   ,       ,     ,   ­      ,   ,    ­      (   —   ­   ),    ­  .


       

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  ,      —    .    —   ­ ,   ,  . ,  ,      !   !  —      ,     .      ,    -—  ,  ­ ,       .    :     - —  ,    — ­     .



:  , ­      ,  ,    ­  (),  .  — :   --,             ���­ ,       ,    ­     .

    ?!     ?!     .   ­    ,   ( —  )      .  -  .     ?  ­   ,    ­     ,  , ­   ,   .


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    

    ­        , ­   . ­      - ,    .      ,     , ­   ,   (,     )   .   ,   ­  ,  — , ! —   ­       ,   ,    .   ­     ,    ,     .            ­  ,      ­ .   , ­  —    ,     ,  ­     ,        . ,       .     ­  ,     « ­  ».

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      

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, ,         (­      «»,  «»),           ,     ,  ­    ,  .       ­  ,   ,         ­   .        .       .   ,  ,   ,   ,   .   ­ ,    ,        .    ­     ?   ,      ­  .     ,  .     ­        ­    ,   .       , ­       


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    

 ,     ­   .       ­   ,  ,        ­   ,       ,              ­ ,    ,  ,      - —   ­    ,         ,      .     .  ­   . .  ,             ,    ,   .        ,                   .  ­        ,           ,    «back»  ,                .           —    , ,  .   


       

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      ­ .  , ,    (   ) , , ,        ­ .    ? !         ­ ,       . ,!      ­  ?!   —  — ­  ,    —  ,    , ,    ­     ,           . ,      ­      ,  ­  ,     .         ,    —   ,  ­ ,  ,   ---   ,      ­   , ,  ,   . ,    , ­   .      ,     ,    .      -


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    

 ,      (   ) ,      .       ­ ,    «» ­ .   «»  ­       .     . «»    —   ,      ­               ­ .   , «»        ,         ,     ­   .    ,         , , ,      —    .   , «»   ­      ,  ,    .         « ­ »,     .


     

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 

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(  H a h t t p : / / c o d e , s e o l a b . r u / ) I .   -, ­ ,   ­ . I I .   -, ­    ­ ,    ,  :  , ­    ,    ,    ­     , ,    . III.

    ­   ,        ,   ­ ,   , .

I V .        ­      ­       . V .          ­ ,    ,   .

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    

V I .    ­       , ­  .   ­  ,  ,  -.   «»  ­ ,   ­   . V I I .      ,    ­     ­  ,    ,  ­   ­    . V I I I .    ­    ,     ­  . , ­     ,   ,    . IX.         . X.   ,  ­     ­      ,        ,   ­    .,    , ­  .

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       

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     ­    . ,   « » Google,    « » ­  .    « »     «»   ,   , ­      .


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«       ,   « »».  ,       № 3

) ,       № 3? .

   № 3   1942 1944,   (1938 .)   , , ­   ..       18.                 ,    -23    .


«...   ,   « » 173

 ,   № 3, ­    «»,      ,   ­ ,    ­  .       ,     ­   .  ­          .   I  1988 .   № 3  «»      № 3  «».   ,   ­     «­    № 3»  ­      «­    № 3».      :         ­    ,  ­     ­    . >           ­    ? - ,          .


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    

    ? .  ,  — , ?.,   .   , ,  ,     —     . (|    ? -    2005-  — .      2005. ,, ­  2004-,    . |)      ? %(-    . pajw       ­  ?

- ,   ,     ­  3,000.   ..., ­  — ..     , .. !! 8,500!  11 !    !    ,  ,  « »,  . ­   .         —  .     :  -  ­ ,   .  ­ !  !  : , , ­      


"...   ,   « » 175

  -  . ,   ,    .      ­ ...     ,   ,       .    , ? ,  ,  . .  ,        ,         —  ­    ,   .  -  , !  ,     , ­  :    ...,  ­      . ­     !

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   № 3 109428, , , . , . 4 .: (495) 170-64-94, 171-62-48

http://www.mmz3.ru/ e-mail: inf o@mmz3 . ru


    

  

  « »? « »  :    .  ,   « ».


  ,

      

1\       « »,           : 1. ,      ( ); 2. ,   ­   ,  ­     ; 3. ,    ­     ,  ,     .    ­  ,         ,       ,       , ­ , .     ­    ,  ­  .


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    

,      ,   , ,  ­   ,    ­     :    —«    !»,  ­  — «   ,       ,        ».       ­ ,      ­ ,   , ,  ­ , «» —  ,     ,    ,  .   ,         ,      ,     ­   ,    ­          « ».   ­      .                ,     .  ,          ,       ,    ,   «-»,    ­ .    «»    -


    

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   ,   ­         .       — ,  « »      , ­   50 , 7  ,   ­        ­ .  ,      . -. ,      , -, ­       (   ,      -  « »), , -,   ­   - (   « »,     ,    , ).  , ,   ­           ­ . :      .     ,     «»  ,   .    ,        ,   «-»,       .     , ­     ,   ,­ ,  ?


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    

   - ­       , ­         «»,   ­    «» .  ,  «»    ­  «» (spam%^_in­ dexing).   jpt   , -  (foi    ­    .    ­    ,    .       ­     —  ,   ­   . ,   ­   —   .     ­    «» ­  , ­         .           -


    

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 « ».   — ­  ,    ,  ,    ,  .      ­  ?  . ,   - ­        ,       ­      -.    ,  «»  ­    .  , ­         ­   (layers) -.     ­   .     ­  —    ? ,         ,   ­ . ,    , ,  ,  ,   ­      ­  .  «»      ,      .        « »  «    ...».        ,       , ­ : «: ,  -


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    

,   ,  ­ ,  ,  ,   ,  »,  .   ..»,,. ^ : 1 ,  —   ­  «» (doorways).  —  ,sSV-""'"]   , ,"%■ j - ^ ~ . _ ~-\" \    .^^±) > - ^ - ~- • J    :        ­ .     (        )         .  ­                .   ,       ( ­  ),,     (, boom.ru, narod.ru, .,  .),  ,     ,    .


    

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   —  «» (re­ direct).   (    )           .      - ,   «­ »,     ­   . -V   ­ ,    ­  , ,    ­ }?> ,   .    —  «» (cloaking).         ­     L  ,  i *\ §  ,  ­    .      :    ­   ,     — ­  .

S?*3


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    

   —   «­ » (code swapping).  —     ­             ­    ,   ­      ,. . ,  *

, ,  ,  {   . J^Q     «»  . ^ ^ ",, «ai»;? ~>    ^"*7 "^"-'?'  ,   " ' /' \     ^  ,  § / • \, . , ­  . ,     —     «»,          . ,  ,     «­ » ;  ,   ­ ,    .  - .      ­          ,    -­    .


u"oi[\;i>fiK\"

«,,      ,      .      !»  ,    -  «»

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,   ? !   —       ­ .      ­ -   ,     ,  ,  , ­   ,        ­ ,     -


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    

,   ,  . .    ,  ­   .   -  «­ »     № 3 «    ­  »      .  2002  ,   2003        :  52085-2003 «.   ­ »   52086-2003 «.  ».   ,     ­           (   RU.3170.04OC00).    ­     ,  ­   ,   ­   .         . , ,    .   ,  .     ­       ­   .    ­ ,   .


«     !»

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  ?

- !   ,  !  ,   ­    ,      .    :   ­            .         ­ ,     ­     .  2006   ,  ,       ­      ( ,  ­ ,       ),      -  - .          ,   ­ 11   . ­  ,      . (  ? 

, , ,  — ­  .    ­ .  ,   ,  - ,


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    

   (  ) ­     .

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  :   ­  ? , .   —  ­   —     . , ,        ,  .       ,   ,          .     ­   . , ,    ­   ,     .      .   .      ?

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 , .  ,  — ­ ,     ­ ,   ,   ­  ,  . ,  .      .

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-  «» 123423, , ,  .,. 37 .: (495) 785-29-45, 785-29-46, 785-29-47, 191 -65-16 http://www.rekron.ru/ e-mail: n t z o p a l u b k a @ m a i l . r u


 ?

© ---. ©   . (£•)         . (£•)     . Cluetrain Manifesto.


, .   !   ! -  !  

^         ­  ,  ,   « ­ ».  ,       — , , ,         .  .      -— -,     ,  -,      .  -        .       . ,   .  ,   ,   ­  , , ,   ­ .    ,   - ­ .          . -     , -    , -        , -   , -      


  ?

191

, -   ­  ...    ,    ­    .  ---.         ,     ,  — , ­   ,  .    «»   .     ,     .  — .     .         - ,     .    ,             .  ­                    .  ,    .  .   . --- , ,      : ,   ,   .  , ,  ,   .   !   -?  ­     ,    .   !  ?    .   !


192

    

    ?         ■— ­    ,    ,       (,  ) ­ .   !

 ,    ­  .    ,       ?        ? ­ ,        ? ?      ?     ?       — .        — «­ .  »,    1997- . ,    «.  ­ »,      ­   ©.             ,         50  ­ .  ,        ��� .   ,    ­    -—  , «.   » —     ­ .       ,       .


  ?

193

  —   ,  ­         ,    —   ,           100%.  —  ,    ,        (« —  »),   — ­         ­ .        .   ,  , .      .     .    .     ( !)   ()  . ­  —  ! —    ,      ­    ,   ­ , ,   .         . ,  ­ -    ,     : «  !». ,  ­  -  -, ­   -  & 7-2468


194

    

-, -  -,  . ,     --Bcer -.     ­   . ,     .  ­   .  , «»   .    . ,     ­  ,          ,    ,     ,   ,       ,      .

        ,     .       ,   ,   ,    , ­   .     ­    ,   ,   ? 1.   ­     ­   -

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  ?

195

 ,     ,   .     ,   ­     .    ­    ,          .    ­       ­ . 2. ,     ,  ,   ,          ­  .       — ,      — , ,     ­   ,      — ,    ­ .      ­  ,      , ­    . 3. ,     ,    ,  - ,        .   —       .    


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    

    . ­      ­              ,    . 4.  ,      ,  ,    .

      ,    ,      ,  - , ­       .        ­ ,    , ,      ,   ,   ,     . 5. ,  ,       ,    . ,  ,   , ­     ,     ­ .  .


  ?

197

&!»

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Cluetrain Manifesto 1.  — . 2.    ,   ­  . 3.     ,   ,     -. 4.   —  ­ ,, , , ­   —  , ,    . 5. ,  ,   . 6.      ­   ,        .


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    

7.    . 8.  ,    ,   ,  ,  ­    ,   ­  . 9.       ­      . 10.     ­  ,    ,   .   ­     . 11.    ,          ,    .           . 12.   .     ­  ,     -­ .   :  ,   .

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  ?

199

13. ,    ,     .  ­ ,  «»,  ­      . 14.      ,     .   ­    ,   , ,. 15.      ­   — «» -  ­   —    ­ ,    XVIII . 16.   ,    ­  ,   . 17.   ,        ,  ­    , —    ­ . 18.  ,        ,   ,      ,     . 19.        .     ,      .


200

    

20.       ,    .    ­ . 21.       ­       .    . 22.   —        .        ­ ,  ,   ­       .

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23.    «»       .        ,      . 24.  — «   ,     !»   .


  ?

201

25.       ­  .   ­ ,     . 26. «  »   ­    .       . 27.    —     —   ,  ­    . 28.    ­  ,        ,    . 29.     : «  ­ ,    !» 30. «  »,    ­      — ­       ;    - -    .    ,   ­      ­  . 31. -       . ,  ,      ­   .     ­    : «  ?  ?»


202

    

32.      ,       . 33.   -    ­ .      ­  . 34.   ,     ,    ­ . 35.    —    . 36.    ,  ­   . 37.     ,  ­  ,      . 38.         . 39.     .


  ?

203

40. ,     ,  . 41.     ,   ,      —  ­ .       ,      ­  . 42.     ,     ­      — ­      ,  . 43.       ­  .   ,     . 44.      ,      ­     ,       . 45.         .      ­  «»,   —  ­    . -    . 46.     —   .      ,  ,    .


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    

47.     ,         ,      —           .   ­    «»     ­ . 48.       ­ ,    ­ ,        .

49.     ,  ­       , «» ,  ­ ,   .


  ?

205

50.       ­      .            . 51.-    ­     ­ , ���   , 52.    .    .      . 53.   , ,   .    .  —  . 54. ,      ­ .     ­         . 55.  ,     ­ , .     ­   .   ,   , «  ­ »     . 56.      ­ .     .       .


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    

57.         ,  ,  ,    . 58.   «      ­ »     ­ ,  ,  ,    . 59.      ­  (     )  ,  ,  , , ,      ­ . 60.   —  .  ­   . 61.    ,    ­ ,      ,       -­      . 62.        «­ »  «».           . 63.  ,   :    .    .


  ?

207

64.       ­ ,      ,      .       ­ ,   -. 65.  —   ,     .     ,   ­ ,    . 66.     —        .         ­      ­   ? 67.     —    : ­     ?     ? 68.   ,        —      ? 69. ,       .,  -.    . 70.        ,   .   ?         .


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    

71.     «»   .         .  ,   ? 72.     .     . 73.    , ,   — .  ,    .      ,      ! 74.     .   . 75.     —     -.    .

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76.       :     ,    . ,     ­ .     ?


  ?

209

77.   , «,  »,        ­ ?  — , . , ,  .  . 78.  ,   ?   ,    ! 79.  ,      ­  ,   ,   ,    . 80.  ,  -  ­ .   :   ,   . 81.  ,         ?  ,   - ? 82.     . ?  ­    ,   .    ,  ­ .        ­ .  : «   »? 83. ,     —­   —  ,  ,      «- ».


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    

84.        .     ­   .      ,  ?    ­ ,    ? 85.     ,    ­  .       —  ,        . 86.        —  ,       « ­  ».       ,    .        ,       .   ,   — ­ . 87. ,   ,       , .      .    ,      . 88.     ,   ­ : ,       ­    .    —  ­    .  ,,    .    :     ­ ?


  ?

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89.     ,    .       ,    , ,    ,    . 90.     —     ,    ­  , -,  ,  -,   ,  ­   ,   ,    ­ . 91.    ,    ,   - —  ,  .  , ­      ,  . 92.      «­  ».     ,    ?  ­  . 93.      . ,   ,   ­ ,   ,  ­   —    .  ,    .        .


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    

94.     ­          .    ,  .  ­  ,         ,   . 95.        ­ .    .    .

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  http://www.cluetrain.com/,    ,       .       ,    ,        -  .    — ­    -   .        ­ , , .   ­      «»   .


«   —    !»  ,       « »

|ja]w :

,    ?     ,   ­          (,  , ).      ,  ­            .        ­  ,      ,     ,


214

    

, , , , ,     .     30 .   —   ,    . [        ?

   2001      ,    -.  2004-      ,  ­ ,   .      ,    ,   —    - ,  ­     ,  ­      . — . ,    ,     ,     300-500 ,   —  , ­        -..       ­ ? -   —   ­ ,       ,    ­ .     .


"   —   !» 215

  -         ­ ,        ,      ­  . &

   ? -    ,    ­        ,  -,     ,  ­        . ,  ,     .     ­    ,      .

     ? - . -, -, ­ ,,  .. ­ ,   , . .   ,  .    ­    -.  «»   117593,, ,  .,. 

 I    I   

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  « » .     .     .


   ,     ,    — ,   — , //     

     , ,  —          

I 1     ­ '' 1.    ( )  . 2.       ­ ,     . 3.   , 10%            ­ ,     ,    ­    . 4.       ­     . 5.   ,           ­   .


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    

6.      ­ ,      ­ ,    , ,   ,       ,  .

   «»     «»     ,      ­   .    «­ »?   ­ , : 1.    ­   . 2.      () ­ '*^ .

   ,           ­  ,   .     - — ­     : 1.    . 2. /       . 3.   .


 ,   -  !

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4. / HTML- . 5.       . 6. /  .     ­ .     ,     ,       «  :  ».  ­   ,       ,   , .      ­ . ,       -.    ­        « »,       — «».            . «» ­  ,     ­   ,   ­ .    .     .    ,     ­ ,     , ­ , . ( h t t p : / / d i r e c t . y a n d e x . r u ) ,  , ,    -


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    

   (),   — ().    ,    ,    ,         ,  ­   ,     .      ,     .      ,             —     ­   .      ­          «  :  >>.       ,  «»        «»  .  ,           ,        .   ,              ­  .  ­    ­        ,     —  ­   ,    .

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 ,   —  !

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   ?     ­    «usability» ( «use abi­ lity»),      -. ,    ­     ­  ,      ,    ,   ,    ;    ­      ­  —      .    ­     .        ,    .   ,    ­   ,  .  ,  ,   .        .  ,  ­  70-   ,   ,    .    ­ . ,   70-— 80-,   ,    .    . ,   80-,    ­   — -     «jog dial», - .      ,     ­ . ,  ­   , ,    ­   ,  .


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    

   - ­      de-facto.      ­ :

1.        .    ­      . 2.      ­            .        ;    ,         ­  (),   ­    . 3.   ­     ,        . 4.   ,     ,      .     : « —>   —»     —> ­   »,    (   ) ,          ­   .


 ,   —  !

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5.   ,  ­      ,  ­ ,   ­  . 6.    (,  ,    , )        . 7.       ­      ­  , « » (printer friendly), ,        , ­  ,   100%     ­      ­     4. 8.     ­  ,     ­ .      .  ­    ,  , ­    , .     ,  .   — ­      ­ .      ­ ,     ,  .


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    

    . ­ ,     «  ­ »            .    ,      ­    .  ,  ­      ­  ,       . -,   ­               —   (!)  -,    , ­            .  ­    , ­ ,   ,    90% , ­ :

1.       ­   If-Modified-Since.   ­ ,  ,     Last-Modified, a Apache     If-Modified-Since.      (Perl, PHP, ASP),   ­       LastModified,   If-Modified-Since,   «   »,         .


  ,   —  !

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2.       ­  Content-Encoding: gzip.   ­     ,   ­    . 3.       — Content-Type: text/html; charset"windows-1251.­       ,  ­   . 4.   404  — «404 Not Found».   ­  404- ,    ­      «HTTP/1.1 404 Not Found». 5.      ­      URL Rewrite.      — h t t p : / / httpd.apache.org/docs/misc/rewriteguide. html  -■ -     , ­ ,   ­            .     . ,     ,    ­  ,   —   HTML .  ,    ­       , « ­  ».    , ,  . ,     . 8 - -2468


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    

       ­   .  — ­  ,  —  .   ,  — . ­       ,    ,   HTML-­      .    :

1. ,   Title -     80 .  ­     ­    title   ­   (Content Management System, CMS). 2.      Description     200 ,      Title.         CMS     Title. 3.   Keywords      Title     ­   CMS      Title,     -  #@$%&*(),.;:»"+-=. 4.  HI, H2,      Title    <>    uie</h 1 >.  ,   -


 ,   —  !

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    ,          . 5.    () ­    ALT,        Title. 6.   (  ,    ALT)       Title.          .  ,           — , h t t p : / / www. s i t e . r u /  h t t p : //www. s i t e . r u / i n d e x . h t m l . ­   . 7.        ,     «», «­ »  ..     /    (), ­ . 8.           ,         : <> </>. 9.      ­  (. h t t p : //mobiguru. r u / p h o n e s / n o k i a / ) . : <>  Nokia</hl>.    :    ALT   «  Nokia 6230»; <h2>nokia 6230</h2>;    , 2-5  ;


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    

  «  < href=>Nokia 6230 </>».      ­ , : <1>  Nokia 6230</title>, <1>  Nokia 6230</hl>. 10.     ���. :  <>.</> / <></> / <>2- </> / <>  </>.      ,   : <></> / <> </> / <>2-  </> / <></>.            «»  ­   . 11.     ­   - (­    h t t p : / / m o b i g u r u . r u / p h o n e s / l g / l g 1300 . h t m l (, , )). 12.        , . ., ,  «LG»,  «  LG».          . 13.  -        ,     Title.    - ­  . 14.  ,  ,   ­      ­  (, , , ).


 ,   —  !

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   <noindex>, ,  ­ ,  <script SRC=>. 15.     HTML-­    100 . 16.    «» (  ­ -  ). ,    « »,       5-10  ­  « » (   . http://mobiguru.ru/phones/lg/1g pm-325.html). 17.     ­    /  /   ­   ,  , , -50   h t t p : / / m o b i g u r u . r u / . 18.      ,   , ,   ­ ,    ,  2-3 . 19.           ,     ,   . 20.      (anc­ hors)    (  < name>) — ,     h t t p : //www.bdbd. ru/searchengines.htm.  ,   « » .  ,   ,         ,                -


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    

     ­ .

     — ­       ­  .   ,   —    .    ­      —  -­ .      —  ,  .        , , -,    ­    , , -,    ,       .        ,      ,  ,   ­      .      :  ,      ,      —- « !». , ,        ­   .         ­   (,    ­      ),  ­     ,  «»  .  -


 ,   —  !

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    — ,   ,  ,  SEO-. , ­  ,      ­   —  -  ­     .      ­    ,  :        .  —, ­ ,    .  — ­   . ,    ,       ,    ­  .     ­  —         ,      , ­         .     ­  ,        .          «»          . ­      ,     — « ».   ­          , ­    ,    ­      


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    

   , , ,   ()     ,    , ­ ,  ,   -   ­   .     —          .    —       ,  ?     ,      ­ ,  .     ,   , , : 1.    - ,    . 2.      -   . 3.      /  . 4.     ,    ­        .

 ,      ­  ,      .   , ���         .     ,       -


 ,   —  !

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     ,      ,         .   ,     ­             HTML-,         ­      ­   ,      .           ­   —  ,        ­ ,  . ,     ­  «» ,    : 1.        ­  . 2.       . 3.  «»    . 4.      ­ .     ,­        —  ­     .


  "

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«   ,         !» ,    «--»

|| ,   «-- »? -  13    ­ ,   ,  ­    :    ,  ­ , , ,  ( . . 1,2,3  4    ),, ­  DIPLOMAT, TOPAZ, SAFEGUARD, AIKO,      SAFEtronics,    ­  JUWEL, SAFEtronics,  ­ , .


<< ,      !» 235

   15 .   ­  ,  .           . [)    ?   ,   — ,     ­ ,    . |)        ­ ?      ,   ,    .   ,     « »,  . , ,   ,   ­ ,    ,  ,  ,     (   ,     ,  ­ , «»)    ­ .   — ­ .      . :     ,   . |)     ? % --..  3 .


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    

(     ? %£   . (jaJH   ? 

 -, . ­   ,     ­  ,    :  ­    .  ,        :     .

|)  —  ,   ­   ? -   ,   :   .   ­  .  — .      . ­       . ­  — .

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      ?

.    , - ­   . ,          ,    ,   ,  , ,       .  - -


" ,      !» 237

 «»,    ­  —   ,    .          ,     .  ,  -   , , . ­     ,       .  ,  ,   ­  (     ­ ,  ), ­      .   —   . ,      - ,   - —  ,   - ! ,      —   :  ,     . ,  ,     ?  ,  ?  ,   ­     . |HJW      ­  ? ;- ?     .  ,     ­ ,   .       —   ,  ,     ,  . 


    

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    .  , ,     :     ,  , -,  ­ , ,  . .    —   ,  ,  ,    ,  , .  —      .     —        ­ .

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 «--» 105275, , ,. , . 27, . 1 .: (495) 365-11-13, 918-29-61, 739-42-76, 739-42-95 http : / /www. saf emoney.. ru e-mail: inf o@ saf emoney. ru


  ^  !

    —   ,   .    .     .


, !

 ,   ���,  

 ,     , —  ,  

 

       ,     —    .     ­    ,    ­      , , ,          . ,      ,       ,      .  ,          1—10  


  —  !

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   100   .  ,  ? !   ?   ,    —  .                ,   ­   .  .  .       .     ,      . ,  ,           .  ,   « », , ,  .      ­ ,   ,            .   ,     ­      ­  .  :  —,  — .

 .      ­  .       .       ,   —  .   9- 2468


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    

 ,     ­  . , , ­    -—  ,  .      —    ­ . ?    ,    ,    ,  -     ­     .  ?        « !»,         ()        .       («on-site»),  —  ­    («off-site»).  ,    ,   (),    .          —  ­         —     ­     .        .      ! «» .       ,     , ,     ,   ­     ,  «» (       «   »).


  —  !

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  ­      ,   ­   ,   —    ­   , ­     ,   ,   ­ -.        ,     : 1.   (, ,  )     ,  ­  ,. 2.     . 3.     . 4.     ,     .    ,   ()    4,   ­        1.     ­   ,       ­    ,    , , ,    ­        -


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    

   .  ­     , .     —     ,   ,     , .       ­ .   (, , ­  )       —   ,   . ­ ?   ,         ,  ,    ,     ,         .      ,  ,     ,   . , ­ ,  « »,  ­   ,  , .       .  ( , , ) —  ­        ­ .  —    (, ­ )    ,   .   .     ,      ? ­ , ,    ,         (


  —  !

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           ),    ­     .        ��� ­ .    ,  ,      .    — , ,   .    «» ,      ,    ,   ­   « »,   ­     .    . , -,         ,       ,  ­     .  ­   ,       . -,     ­   .  , ­     ,    .        ,        ,  ,     .           « »  ­ .      — ­               ,     .


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    

  ,    -  . ­   ,             .     ,     ;     .         ,       ,   ,  ,         ,    ,   ,   .      ­   ,     «­  » :

1.       ­ ,   —  . 2. ,  ,  ,    25-33% ,     . 3.           ,   . 4.    ,   ­   . 5.    ,         ­ .


  —  !

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6.               .      - ,          ­  .   ,   -  , ,   ­       ,   .  , .  —  .   ,    .  ,     ­     ,    .          ­ ,      ­  ,          ,   —      ,    .    ,  ;   —    .         ­  ,         -,        ­ ,  « » (  ­ ,      «­  » — «   »).           -


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    

 —        .  —      ,    .   «»? . ,       ­ ,     . ­      ,      ,           .     —        ,        . :        « »,   « ».    .   —   ­  .     ­ ,      .     :  ­        - ­    ,  ­         ­ ,     ­  ­    .   - .


  —  !

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,,    ­        .      .        . ,     ­ ,  ( — «»)­ . ,       ­ ,      .  , ,   ,       ­  ,      (­ ,        ),    —        ­ ,       ,     « ».         ­     ��� .          ­   .   ­ ?            ­   —  -    ­    .       ,      ­     —      -.


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    

    ,   ­      — , ­         .    . -   ­ ,        ,     ­  —  ,   .      ,     ­  «».  ,       ,    ­ .   , ?

 ,          , : 1.           . 2.            .

 ,        ,     ­ . ,  ,         ,    . ,      ,  ­ .            ,             .


  —  !

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      ,   ­       .  ­   —  . , ­   ,  . ,     ­  ,          ­    ,     ­ ,   ,    , ­    —      .   , , ­          ­ ,      «­ »,         .       ­   ,     ­  —               ­   .  ,  —         . ,        —    ,       ­  .   ,         ,         .   ­    ,  — ­       


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    

     ­  .    ,      ­ ,      ,   .  ,         «  »,        «  »,   — «  ».     ­ ,   ,         ­ ,      ,       .  ,    ­  —,   .   ­     ,      ,         ,     ,    ,   ...   .  ,    ,  ­      ­ ,     ,   —     .      . ,    ­       — ­     ,     .


  —  !

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      ,   ,    -   (   ­  ),       ,     —  .   ­ ?  —     ­  .  ­  ,   Google 5,6,7 (  8),    1000,   ­    .      ­   — ,   ,    ,  ,   .     ,  ,   .     , ­       ,    ,  ,    , ­   ^  .   -*    '/4     ' |\ ,   -—--N \    .  ^ ,   ­   ­      &—^ .


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    

    , ­    , ­    ,  ­   ,     .         ,    ,        « »,    ,   ­     .   ,      ,       . ,        : 1.              ,      . 2. J Ie  30-50%,  ­  ,    ,  3 5 ­    (       10%; ­         ­ ). 3. ,      « »,    ­ ,   ,      ,   ­   .


  —  !

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4.      ­  . 5.   ,   ,    ,     , ­      . 6.   ,    ­     .  ore,  ­ ,  ,   .     .    ­  ,   —  ­ ?      ­         .     — ­    . ­   —  «» .          ,         .   !       « »   ­    .   — ­ ,      ,    ,       ­ - —  .            -.


«   ?    ?»  ,     «»

(] ,  !   ? .  ,  «»,       «STANLEY»   .   ­      — -,  , ­  ,    ­ .   1994  -      ­ ,       ­     .


«     ?»

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     ­ -        «».     ­      ­  .     «» — ­   ,    ­ .     ­   «STANLEY»     100     .       ­     ­ .              ,  ,     ,     .     300,      11 . (       ­    ?  :    h t t p : / /www. s t a n l e y r u s . r u /    5 .        ,       .  ,   -         —     .


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    

,  ,   — ,  .    . ­      ,        .  -   ,      :  , ­  .    . 11            . ­   .   100        ­    .  ,    ,        — , , ­ , .   , ,   ,    ,    ,    ­    .  ­         ­ ,   ,   ,         .     , ­  , ,   ,     ,   ­   ,  ­  .            ­      .


«     ?»

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|)    , ­  ,  ? 

! 1    - («7»).         -      —    ,   , ,  ,   ­ - . ,     ,   ­      ­ ,       ­ .

|HJW   ,   ? 

,   .         XL  ,   ­    ­     ,  ­  ,  .   ,    ,   ,  ,    ,  ­ .

|]  -    ?  ; , ,  ,  ­  .   :, ­       (     ), -


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    

    . -,     —   6-8  ,      3   .         ­ , , .   ­  ,  STANLEY —  ­  ,   ,  ,      .   ­         .   «STANLEY»   «»,  «-»,  ,    , , ,  .

|4       ,   ?

-   ,        .   « »  ,    ,    . ,   ,        ­     ,     ,  « »       ,    . ,    - ,      .


«     ?»

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   ,   «­ .»    .       —   . ­  .

          ?   ,      ,    ­  .  ,       , ,        ­   ,    .        ,          ,         ­   .

STANLEY

 «»,    «STANLEY»  119526,, ,. , . 101, . 1, 3  .: (495) 434-2310, 434-4321, 737-8857 http://www.stanleyrus.ru/ e-mail: dva@dva. ru


&,   (&&)

    -    . )      . (    -.

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 —   — .

  

,

1 ,   « »­    ,     ? - —, ,     .  ­          ,  -,   ­  ,   ,     ,      , ­   ­  ~f\ !'   * ' ■ I  . ] >!»» N _ , »  |   ­ »  •1 >     ­   -­  ,  - — -. ­  - ­     ,     ­  .        -


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    

   , ,   ,           .    ,    ,   -  ,   ­          ­ . -    ,    ­  ,             (   ,        ,    ­  -)    ­     — ,    - ,    ,      - ,     « »   , ­    ?     , ,    -      , ­    ,   ,          .        —       ,       .   ,  ,   ­     ,   .  -      ­ -,   


,  

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     ­   ,    (  ,  ­       )     ,   ,    (    ),   ­    ,  .      ,  ­  - ,   ­     ,    . ,      ­ - ,  ,     ,      100% ! ?       90-.   1994 1996   ­ ,  W3C (World Wide Web Consortium, www.w3c.org)   - (Tim Berners-Lee, www.w3.org/People/ Berners-Lee/) ­    HTTP 1.0 (   HTTP 1.1)      ���   ,        — ,       ­ ,  . ,  ­ ,  -     ,   -­      .


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    

    HTTP 1.0,      — ­    . ­  ,           ,  « » ,     ­ ,     ­   - .   ,  ­   -     ­    ,    ­ ,    —        ,    . ,  W3C    ,   .  ,   -       W3C      ­ ,    ,  -      . ­     . , ­   .    , ­       - .  ,          .  , , ,   www.gamcguru.ru     19-20 (    ),    -


,  

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    ,        ,   .    ­    15-20%!  ,   ,   —  ­        ­ .   (  )       ­      «cookies» (    — «»).  ,   «»,      ­ ,     ,         « ­ ».     -       ,    .  ,      ,,  - , ,     (   ,   )    (    ,   ), ­    (      )       .       ,      (    ). ,     ­   ,    , -


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    

   (-   ), ­     « » ,      .  ,          ,    ­    «  ­  ».     ,  ­  «cookies»        HTTP 1.1,     .   ,        (  ­ ) cookies   . ­   cookies,   (  ) ,      ­     , ...  ,      ­  «» ,       ,  ­  . ,     cookies,           IP- (       ),       ,    IP        — ,     .    —  , - cookies,  


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  2005   4-5%. , ­ , .         ­   ,   ­         ­ ,   .   -     : 1.  ,          ­     ,    .  1 www.gameguru.ru

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 2   -   cookies         

      ,      ­      ,     -


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    

 ,    ­     ,   ­    .     ­      .     —  ,      (   ),       .       ,  . , « 2»   «­  —  2»,    ­  ,    ­ ���.            ­  .  ,  ­      ,         (   ,    ­     ),    .    ,    ­             ­   .  ,      ,  ,   ..  : www. s p y l o g . ru, www. h o t l o g . ru, www. top.mail. ru, www.liveinternet. ru, www.stat24 . ru, www.simlog.ru


,  

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2.  ,        (,     , ­         «-..», «-..»,  .)       ­    .   ,   1  cookies www.gameguru.ru    +   -     « »      

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 ,    ­       .  ­   . -,         ,   «­  —  2». -,    . -,  ,      ,         . -,   ­    ,  -   . -­ ,          « »    .


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    

-,   ­     ,        ­   (   /        ­ -).     .   . -    «»   ,     .  ,                -       ,   ()  ,    .    ,             ­ ,     ­ .   —     1,000-2,000        ,           ­ .       ,   —   ­    .   —    ­ ,    ­  .  : www. d e e p m e t r i x . com


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3.            , ,   ­   ,   log-,      ,         ,   . ,    log-       , ­         (     ), ­   ,   ­  ,     -   ,    .    ,   ­             .         ­  ,    — -.      ,    ­    ,  ­  ,   log-            ,   .   ,   log-      ­    ,   ­           .  : www. w e b t r e n d s . com 10- 2468


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    

             .     ,      -     ­  .    ­       «» ­ .  «»? .  ­   {www.soyloq. r u  .)

 ­   (www. deepmet.r i x . com  .)

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 

 ,  

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,   ­   ­   ­  «cookies»

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(www.deepmet- (www.webtr i x . com  .) rends .com  .)

   

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   ­     

  ­     

 ­  ,     ­ 

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    

 ?  ­    —          ­ -.     ­  -,    ,   —     ,    -          .   .


«    !»  ,   

(1 ,      ­  ?  :  «»    1988  ­        ,        .  «»?    : «­   »,   ­      «».


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    

 «»   ­   .  ­      . ­      ,   , ­  , ,    ,  ­        ,     , ­    ,     .     ­      ­  .   ­     ,   .   ,  ­      ­  .        ­       .  ,    ­  :   ­     —- Unidesa, Atronic, Bally, IGT,  ,  ,  ,          ­   .     ­     ­ ,  .  


«    !»

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        , ,-       .

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    ­ ? , , ,  , , .    ,   ­    ,     .    .

|5jpN    «-»?  ; , ,  . ­ ,  . ­   !   ­     .  ,  .   ,    ,  ,    .   ,  ­ , ,  ,   ­  ,  .       .  ,   — ­ ,  .


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    

()   ,    ­     ?

-  ! ,    — ­ .   —   ,         .    ­   (  )       ,   .. ,  ,             .   ,   ,    ,  — .    ­   .          .    —   .  ­   ,  , ­  -.  ­ ,  .   142791,, , , 44- ,. 1. .: (495)424-18-33,424-18-44,338-00-33 http://www.riogroup.ru/ e-mail: rio@riogroup. ru


   ?     ^  !

     —  ?     .     :  .


       

 , —   :    —      -       ,

  ,       , —

, , 

       —

  



  ,  ­  ,     « »   ,      .    — ­    ?     


   ?  —  !

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,     ,   ? , , !.. ,   .  ­   .   , ­     — .    .  ?!  — !    —     .   «­  »        «       ».   —  ­  /       ,             ,    ­    .    ,      - — ,    ; ­    ­ ;   >' ,j~ '  .  / <  - / ,      / >, • <//*'^*   ,  ­  .    ­ ,      .  ^ % ' 4 *^


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���    

  URL-  ,      ,     —      .  ­    -­      , ­       — ,      ,    ,   ,  . ,      ,     ­    ,    .   ,      ,    ­    —   « ­ »,    .   -. ,   ­   Google  ,        ,    Alta Vista   ,   ­    .       «  »   ,   ­ ,     ,    .   ,     ­     , ,   ­  ,   ­       ,      . 


   ?   —  !

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       .  ,   ­   «»   ­ ,        ­        ,      , , ,  ­     .    ,             ,   — ­   —    ­ ,     ­ .


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    

 ,    ­    ,     ­    . -,    ,         .    ,       ­   ,   .    ­       ,    .  ­     ,        ,      .     ­   (.)   (-),    — Google (Google's AdWords). -,          ­ .        ( ,   ­  , ),     ,              ,  ­    ,     (   — , , ),   ­ ,      .


   ?  —  !

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-,      ­    . ­         ­     ,      , ,  ,   «-»,     ­ ,      ,         . ,    Ford,  ­  «Ford »  « » — ,  .      «»,     .   «Ford Taurus  » —    -,  ,  ,  ,           ,          ­  . —  —      -             .  ,       -,    ,    . -,     ­       ­    ,   ­     .      -


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    

  ;       ,      . ,     ­     ­ ,  «»    ­  ,          ,     ­  .     ­    , ,         ,      . -,  ,    ­   ,   , ­       .  ­  :     ,   ,   ;    ,  ­   .   ��� ­   .     ,  ­    ,  ­       ­   .        . ,     ,    ,     -       ­  ,   «»  ­        — ,


   ?  —  !

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, .     , , ­       —      .       ­      ,       ­ ,     ­    .      ­ ,    ­       —  ­      ,           .        (CTR — Click-Through Ratio), ­       ­   .    ­    ,  ,  , , ,       ­    -.         ,          . ,  , ,  -  ­ ,      ,  , ­ ,   ,    ,       ,       ,   


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    

  —   ,      ,  ,        .      —      .  ,   ­        .    «»        , ­    . ,    ,     ,             « »,   ,       .  ,      ,   .


  

   —     !

#


      ,      ,       

  , ,    ,  — !   ,    ,  ,    !  

  — ,  ­ ,    — , ,  ;  ,     ­         . , , ,    —   ,   , .    ,    « »,  .       .      .  ,  ,      , ­    .  ,  ,   .


  

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 —    ,    ,       .  —  ­       .  ­      ­     ,     .   .  ,   ­   - ,  ­    ,  ­  « ».          ­ .  , ,  ,              ,     ,    .    .      ­ ,    ,   .   ,   .        ­ .     ?   ?    ­ !   ,  ­   .    .   ­ .  ,   — 


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    

 ,  .   ,   ,    ,  ­        --- —      !      ­ .  ,     ­   .           ,        ­  .         —  ,   .  !  ,  , ,  .

- 2005 ., 

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  3 •     ? • 10     — ?! •   — .    11 •   ? ,  —    ? • 8,000,000,000 ( ),     16,000,000,000 ( ) . •      .  1 19 •  : «     ­ .     — »      25 •       :      .


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•    -.  2 35 •  : «     ,   —  !»  ! 43 •    ? •  ,      . •     .  3 56 •  : «    ­   »   :   .. 60 •         ­ . •         . •     .  ­    .  4 75 •  : «-   ­              !»   :   .. 80 •      -. • ,     . •  ,   .


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 5 91 •  : «   ­   ,    ­    »   ! 96 •  :   . •    Google  . •    ?  6 136 •  : «     ­ »        140 •  Google —   ­   . •        —   ? •        ,    —     . •   .  7 172 •  : «       ,   « »»       176 •   « »?


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

« »  :    . •  ,   « ».  8 185 • : «, ,   ­   ,     .   ­    !»   ? 189 • ---. •   . •    ­     . •     . Cluetrain Ma­ nifesto.  9 213 •  : «   -—    !»   ,   —  ! 216 •   « » . •    . •     .  10 234 •  : «  ,  ­        [!»   —  ! 239 •     —   , .




299

•    . •     .  11 256 •  : «  ­  ?    ?» ,   262 •    -    ­ . •     ­  . •    .  12 277 •  : «     !»    ?     —  ! 281 •      —■   ? •     . •     :  .    291 •    --■    !


11- 

             :     .   .    .  .   .'/.     20.03.06.  .  70  ] 08 1\-:  . .. . 19,5.    3000 .  2468. 