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2012 Fall ISSUE

www.ADRP.org

Past President David Graham Shares Donor Recruitment Solutions with Chinese Blood Centers (page 6-9) Inside this Issue: Donor Recruitment Ideas Page 10-12 Welcome Back to School Page 13 Host City for the 2013 ADRP Conference... Scottsdale, Arizona Page 14-15 ADRP’s 2013 Keynote Speakers Page 16-17 ADRP Award & Scholarship Information Page 18-22 Question & Answer Page 23 Study To Measure Optimum Frequency Of Blood Donation Page 24-25 Fall Buzz Page 26-28

The Resource for the Donor Recruitment Professional


ADRP’s VISION:

ADRP’s MISSION:

We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment professional.

Upcoming Calendar Reminders

Ad Index

December 14, 2012

bloodbankpartners.com ..... Back Donor Dialogue ..................... 9 Fenwal, Inc. ........................ 27 Francis Communications, Inc... 19 Haemonetics ......................... 2 Incept Corporation ............... 21 La Boit Specialty Vehicles ...... 29 MacoPharma ....................... 29 National Bus Sales & Leasing, Inc ............... Back Tension Relievers .............. Back Terumo BCT .......................... 5

DEADLINE: Submission for Individual Awards, Company Awards and Scholarships Learn More February 28, 2012

DEADLINE: Submission for Daniel J. Eberts Radio, Television & Film Awards and Impact Awards Learn More

Company Name

To provide education, development and resources for the donor recruitment professional. EXECUTIVE BOARD 2012 - 2013

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In the United States, January is National Blood Donor Month After November 26, visit “Promoting Donor Events” at www.adrp.org for ADRP’s tools and resources to help commemorate this special month. Be sure to send us photos to publish in the Winter Drop.

President Carol Mitchell National Sales Manager Canadian Blood Services carol.mitchell@blood.ca

Immediate Past President David Graham

Vice President, Donor & Hospital Services Community Blood Center, Kansas City dmg@cbckc.org

President-Elect Darrin Greenlee

CEO, Arizona Blood Services Region American Red Cross darrin.greenlee@redcross.org

Treasurer Charles Moore

Director, Recruitment Call Centers American Red Cross Carolinas Blood Services Region moorech@usa.redcross.org

Vice President Todd Abner

Vice President of Donor Recruitment Oklahoma Blood Institute tabner@obi.org

Vice President Carla Peterson

District Director of Donor Services United Blood Services cpeterson@bloodsystems.org

Secretary Shari Miller

Find ADRP News Year Round! Follow our Tweets: @adrpnews Like us on Facebook: www.facebook.com/adrp

Executive Director Deb Swift dswift@adrp.org Phone: 512.658.9414


President’s Column by Carol Mitchell 2012-13 ADRP President National Sales Manager Canadian Blood Services

During its September meeting, the ADRP Board of Directors and Executive Committee conducted a visioning exercise to explore the future of the association. Our goal was to understand the world we inhabit - the here and now of recruitment and to update the association strategic plan. It was all about ensuring that we are positioned to provide the right programs and initiatives to support the current and future needs of our members and help sustain the organization. While our work in this effort is just beginning, it was interesting to see that the board as a whole agreed that the changing nature of the industry could alter the landscape of both the profession and the association in the future. It was definitely unanimous that ADRP should continue to broaden its membership internationally and focus on service delivery to both our existing and new audiences. Over the past few years, the ADRP Global Programs Committee has worked hard to build ADRP’s international reach and partnerships. Most recently we joined with the International Society of Blood Transfusion (ISBT) at its Summer Congress to co-host a preconference workshop on Donor Recruitment and over 200 attendees joined us. The effort was a resounding success and we are already collaborating with ISBT on similar programs. We have also worked with organizations such as Rotary International and the Global Blood Fund to support their efforts regarding donor recruitment. Every year we promote participation in World Blood Donor Day. In addition, our Education Committee remains dedicated to conducting monthly webinars that can be attended by members from around the globe. Like ADRP’s annual conference, these webinars are designed to provide education and resources to donor recruitment professionals wherever they happen to be. Our work is just scratching the surface, but we are making great strides. Take a few minutes to read Past President David Graham’s article on his trip to China. Just like the rest of us – recruiters in the United States, Canada, Scotland, South Africa, New Zealand, and elsewhere – Chinese recruiters struggle to keep up with demand and are interested in hearing how others recruit and retain donors. That, more than anything, validates the need and existence of ADRP. Today, nearly 600 individuals represent more than 100 blood centers in 35 countries in ADRP. As professionals, we are responsible for inspiring volunteer blood donors to give the gift of life through blood donation. I’m proud to be part of this organization and I pledge to continue our efforts to be a worldwide leader in the field of donor recruitment.

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Supplying Blood to the World’s Most Populous Nation: A Global Perspective by David Graham Vice President Donor & Hospital Services Community Blood Center Kansas City

The Great Wall, the Forbidden City, Terra Cotta Warriors. These are just some of the images and thoughts that come to mind when one thinks of China. But what do you know about blood banking in China or donor recruiting in China? If you’re like me, you’ve probably never thought much about it. But that all changed for me this past summer when I had the opportunity to travel to China and meet with several blood centers to discuss donor recruiting. Shenyang blood center director Dr. Lui, left, presents David Graham with a gift following his presentation.

Page 6 / the Drop - ADRP’s Quarterly Newsletter Fall 2012


Terumo BCT invited me to spend 10 days visiting four blood centers in China. As many of you know, Terumo BCT is a valuable partner who supports the mission of ADRP. They see the challenges the Chinese blood centers are facing and, as a good partner, want to provide solutions. During my planning meetings with the Terumo BCT representatives, I found out China is seeing huge increases in blood usage. Chinese donor recruiters are struggling to keep up with demand and are interested in hearing ways in which we recruit and retain donors, build donor loyalty and convert whole blood donors to apheresis. I also learned each of the 33 provinces in China has a blood center, and while each center is under the jurisdiction of the Ministry of Health, they operate independently from each other. In that way they are similar to the United States Depending on the geographic size and population of the province, there are multiple collection sites and possibly multiple testing, processing and distribution sites as well. A blood center director has responsibility for that province’s blood bank operations. There is a significant difference between Chinese and U.S. blood banking financially. Chinese blood banks and hospitals are government organizations, and as such their funding comes from the government. However, U.S. blood banks and hospitals are independent organizations whose funding comes from payment received for the product and services provided. In this way, China is similar to blood banking systems in Canada and Europe. Based on this information, I put together a presentation to deliver to the blood centers in Kunming, Huangshan, Xian and Shenyang. In addition to recruitment strategies and specific examples we have used at the Community Blood Center in Kansas City, I also included an overview of ADRP and the advantages of membership in the only organization focused solely on donor recruitment as a profession.

David Graham, center, and Shenyang center director, Dr. Lui, on his left, pose for a photograph with Terumo BCT representatives and blood center staff.

An eager audience of donor recruiters awaits David Graham’s presentation in Huangshan.

“In China it is the non-professional, blue collar, and less educated individuals who are more likely to donate.” I presented to approximately 100 people at each site, most of them donor recruiters. Following my presentation there was time for questions, and in some cases the questions were more technical in nature than

An intricately painted statue on display in the 1,500-year-old Buddhist temple at Guangzhou.

the Drop - ADRP’s Quarterly Newsletter Fall 2012 / Page 7


I could answer. But there were also questions regarding which “class� most of our donors come from and which age groups are most likely to donate. In China it is the non-professional, blue collar, and less educated individuals who are more likely to donate. Similar to the United States, China has good success recruiting donors at universities and colleges. But in China, individuals in their 40s and 50s are less likely to donate, whereas in the United States these are some of our most loyal donors. In Shenyang, the group was very engaged and had questions regarding our annual police vs. fire fighters blood drive, as well as ways we recognize our frequent donors. In Kunming and Xian, I was also given a tour of the centers. While there were some slight differences in the donor rooms, the labs looked very similar to centers I have visited in the United States. The meeting in Shenyang took place at a resort outside of the city and I was part of a larger meeting of donor recruiters in the Liaoning Province. Following my presentation, I was able to see how frequent blood donors in Shenyang are honored. In 2006, Shenyang hosted the International Horticulture Exposition. Cities from around the world and throughout China created gardens for the Exposition, which have been maintained since then. The Shenyang Blood Center created their own garden with several large boulders on which the names of frequent donors are inscribed. We also visited a neighborhood donation center, not the main blood center but a collection-only site. I was impressed by the size of the center, and the pride the staff had in their center was evident. I also found out the center incorporated feng

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Visitors explore the entrance of a 1,500-year-old Buddhist temple in Guangzhou.

A large stone engraved with names of frequent blood donors sits proudly in a public garden in Shenyang.

David Graham poses for a photo-op on his hike to Mount Huangshan.


shui into its design. Feng shui is a Chinese philosophy concerning the organization of space to balance the energies and ensure good fortune. In addition to the four presentations, we squeezed in a visit to Guangzhou, one of the largest blood centers in China. I met the center director, Fu Yong-Shui, Ph.D., and had the pleasure of spending a couple hours with him Friday evening. He has spent time in Kansas City studying at the University of Kansas Medical Center, so we had plenty to talk about. Dr. Fu was very interested in ADRP and would like to have several of his staff join and attend the conference in May. Several free days were built into the schedule allowing me to be a tourist. I was able to visit Mount Huangshan, a beautiful mountain of exposed rock and pine trees often portrayed in Chinese art. In Xian I saw the famous Terra Cotta Warriors; 6,000 life-sized clay warriors created and buried for China’s first emperor, Qin Shi Huang, over 2,000 years ago and only recently discovered. In Guangzhou, I visited a 1,500-year-old Buddhist temple, and in Beijing we visited the Forbidden City and Tiananmen Square, where we had a delicious dinner of Peking Duck. I had a great time in China and am grateful to Terumo BCT for sponsoring my trip, as well as to Raymond Chow, senior marketing manager with Terumo BCT, who traveled with me and served as my guide and translator. I was very impressed with the dedication and professionalism of the donor recruiters and blood bankers I met in China. They are committed to their duties and work hard to meet the rapidly increasing need for blood in their country. I am confident membership in ADRP will help them and I know their involvement will enrich ADRP in turn. I believe they will join soon and hopefully we will see them at the conference next May in Scottsdale, Arizona.

Terumo BCT representatives Raymond Chow, left, and Vincent Shih, right, pose with David Graham, center, and donation center staff in Shenyang.

An army of terra cotta warriors stands silently in their excavation pit in Xian.

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Donor Recruitment Ideas by Heather Roman Blood Drive Coordinator University of DeGowin Blood Center Donor recruitment is getting harder and harder every year. Approximately 38 percent of the U.S. population is eligible to donate, while only about 10 percent actually do. The aging donor population, increasing competition from other blood and plasma centers and ever-changing technology are just a few factors hindering donor recruitment. People are being asked to do more with less, both at home and work, so how do you engage a donor to take an hour out of their day to donate blood? We all know the number one reason people don’t donate blood is because they weren’t asked. While faceto-face recruiting will continue to be the best tool to utilize when recruiting and educating people about the importance of donating blood, it’s not always feasible for your blood drive sponsors. So how can your sponsors implement fun, engaging ways to connect with donors and potential donors?

I am sure the majority of blood centers provide their sponsoring groups with a standard promotional packet including posters, flyers and table tents to help promote their blood drives. These are great tools to utilize for the initial promotion of a drive, but people often times become desensitized to the information and will eventually overlook it.

Use “Burma Shaves”

A creative and inexpensive tactic one of our sponsoring groups utilizes to promote their blood drives is a series of “Burma Shaves” posted in the hallways leading to the cafeteria (a high traffic area) the week leading up to the drive. For those of you who don’t know what a Burma Shave is, it’s an advertising gimmick used in the late 1920s to mid-1960s where humorous rhyming poems were posted on sequential, highway billboard signs to promote a brand of brushless shaving cream.

Blood Drive June 7th Heʼs counting on you Charlie needs blood Sad but true

Blood Drive June 7th

Charlie wrecked his car

Can help the cause Maybe you But canʼt use paʼs

Momma needs blood

Page 10 / the Drop - ADRP’s Quarterly Newsletter Fall 2012


b

Elite Frequent Donor Clu Appreciate Them

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s DeGowin Would you like to join Cooper’

Club?

Donors want to Here’s what it gets you: en and you’ll get it. fit your schedule. Tell me wh feel appreciated -up showing your * Preferred donation times to ail before the blood drive sign em an you d sen l wil I . ling edu rks for you. and special. Have * Advanced appointment sch firm that the date and time wo con and ly rep is do to e hav preferred donation time. All you about Pearson donors. your blood drive Gowin promotions and stories De of you ing rm info s ate * E-mail upd sponsors create an that are helping save lives. join this elite team of people and Elite Frequent Donor n atio rm info ing ow foll the Just complete Club within their eck one) company, organization Preferred Donation Time (ch 12:45 _____ 10:30 _____ 10:00 _____ or group. The club 1:00 _____ 12:20 _____ __ ___ 15 10: allows frequent donors _____________ ________________________ ___ ___ ___ ___ ___ ___ elite treatment when ___ ______ Email Address: ____________ it comes to scheduling ______________ their appointments to Work Phone Number: ______ ___ ________________________ donate and exclusive _______ Signature: _________ ___ ___ ___ ___ ___ ___ ___ Name: _________ knowledge about promotions and giveaways. The club is a win-win for everyone - the donor gets priority when it comes to the sign-up and is guaranteed a time that works for them, while the sponsor has the majority of the appointments for Did you know that too much blood can the blood drive scheduled well in make you grouchy and give you that “too-full-feeling” like right after eating advance of the drive. Thanksgiving dinner?

Email Donors Email might not necessarily be the best recruiting tool, but for the right audience it can be effective. For instance, if you work in an office where most employees are at their desks and frequently check their email it may be a useful tool. However, there is a trick to email promotion: You need to engage the donors through fun, upbeat emails. One of our sponsors likes to refer to their blood drives as blood level reduction clinics and has a series of emails he uses that go along with this theme.

Unscientific research has proven 9 out

of 10 people feel better after donatin g just one pint of blood. The University of Iowa DeGowin Blo od Center is offering a one day Blood Level Reduction Clinic on March 20th . Don’t miss out on this fantastic opportu nity. Here are the details: Blood Drive March 20th 10am-3pm Are you a pint too high?

We will fix it!!! And the best part is it’s

not $19.95, it’s not even $9.95 plus shipping…

IT’S FREE! Absolutely free There are only 80 seats left, so don’t wait; sign up today at www.uihealthcare.org/bloodcenter. Experience that good feeling you rece ive from knowing that you helped save three people’s lives. But wait, this deal just got better….. ** All donors will receive a FREE, that ’s right… FREE** I BLEED BLACK & GOLD T-SHIR T You’d better hurry, this special offer won’t last. This service is not available in stores or on television.


Search for Them I know the number one piece of advice we give to our blood drive sponsors is NOT to try to recruit alone. It is easier to get 25 donors when you have five people recruiting as opposed to only one person trying to recruit 25 donors. It can be hard for a blood drive sponsor to motivate a committee or group to help with the recruiting. A fun idea to get more people involved in the recruiting process is to have a blood donor scavenger hunt. Have members of an organization, company or group’s recruiting committee find donors who fit a certain criteria. Whoever completes the scavenger hunt wins! Your sponsoring group could offer a small prize, such as reserved front row parking for the week at work, a gift card to a local restaurant or a small trophy to display on their desk. The following are examples of scavenger hunt goals: * Find a donor who is over 6 ft. tall * Find a donor who has red hair * Find a donor who works in the marketing department * Find a donor who is an only child * Find a donor who is a baseball fan

Create a Family Affair Since people are being asked to do more with less, both at home and at work, their time is precious. If one of your sponsoring groups is a local church or country club, ask your sponsor what the motivation is for a parent to donate and take time away when they are with their family? Have your sponsoring group make it a family affair. Set up a supervised kid’s area at the blood drive with activities, snacks and games that are centered on blood donation. Why not start recruiting the next generation of blood donors now? Have the kids make “Get Well” cards for patients at the local hospital, decorate blood drop shaped cookies, help serve refreshments to their parents after they donate and learn about the importance of donating blood. If a parent knows their child will be looked after and entertained they are more likely to roll up their sleeve and donate. These recruiting tactics probably won’t have donors beating down the doors, but they are fun, engaging and different from the standard posters or flyers.

SCAVENGER H UNT Find a donor w ho is over 6ft tall Find a donor w ho has red hair Find a donor w ho works in th e marketing depart ment

Find a donor w ho is an only c hild Find a donor w ho is a basebal l fan

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by Alicia Todd Consultant, Carter BloodCare Aren’t we all glad that school is back in session?! I couldn’t be more excited to get this school year kicked off. After attending the ADRP Conference last year I picked up an awesome video to share with my high school kids. Before each blood drive I meet with the student group in charge of the upcoming drive. I show them how to organize the blood drive and I give them a fun project to get students signed up for appointments to donate. Last year I had my student groups come up with a skit that was funny, informative and cool. They performed the skit at lunch in front of their peers, in which a blood drop costumed character came out to save a young girl bitten by a vampire. It worked great and they had a lot of fun doing it. This year, their project is even cooler! I know, I know, you are all waiting on pins and needles to find out what I’m going to say; the magic trick to getting students excited about a blood drive. Drum

roll please... “Teach Me How to Donate”. It’s a dance with a video you can watch by visiting YouTube.com and search for “Teach Me How to Donate.” Now, for those of you under a certain age, you may have heard of the ever popular song, “Teach Me How To Dougie”. It’s a catchy, cool song with a “swaggy” dance to go with it. For those of you who haven’t heard the song, look it up so you know it. The kids at Kickapoo High School remade this song in to this great version, “Teach Me How To Donate”. I’ve already had a few meetings with my high school student groups and they loved the video. Their new project this year is to do one just like it. I can’t wait to see how awesome the turnout is with such a great way to advertise the blood drive! Good luck this year fellow recruiters and share what’s working for you. Email me at atodd@carterbloodcare.org if you’d like more info or have some awesome ideas.


Host City for the 2013 ADRP Conference... by Drew Gregorczyk Scottsdale, Arizona ADRP Conference attendees will have a lot to look forward to when visiting Scottsdale, Arizona and the Talking Stick Resort for the 2013 Annual Conference, May 15-17. In addition to brilliant, captivating insights on donor recruitment issues in 2013, valuable networking opportunities, and new ways to improve your professional success, the location of the conference itself offers a variety of ways to further enhance your experience. Scottsdale, part of the Phoenix metropolitan area, and a city of 217,000 in its own right, was incorporated in 1951, but has actually been inhabited for nearly 1,500 years. The ancient Hohokam civilization farmed in the area and built giant irrigation canals (many of which still exist today) as far back as 800 A.D. Afterwards, the Pima people were the sole inhabitants of the area for centuries until the first white settlement popped up in 1868. Noted residents have included Steven Spielberg, Phil Mickelson and Frank Lloyd Wright, who designed a number of buildings throughout the city. With more than 300 restaurants and nightlife establishments, as well as a world-renowned shopping scene, Scottsdale is a city in which one could spend substantially more than just three days. Scottsdale Fashion Square houses more than 2 million square feet of highend retailers, including Neiman Marcus, Barneys New York, Louis Vuitton, Tiffany and Co., Prada and many more. The shopping center is consistently ranked as one of the most profitable shopping malls in the world per square foot. Scottsdale has also been referred to in the New York Times as one of the “hippest and most happening” places in the country, with notable nightlife locations as the Mondrian Hotel, Hotel Valley Ho and trendy W Hotel. But one actually needn’t even leave the comfort of the conference hotel to find plenty to do. The two-year-old, four-star resort features a 13,000 square foot spa; two championship golf courses; two gleaming swimming pools; and a 240,000 square foot casino, ensuring guests are never in need of diversion or contentment. Plus, the room accommodations themselves are luxurious enough to warrant spending a night in; each room features free wireless internet and a 42” LCD HDTV, as well as spainspired bathrooms with oversized tubs. With so many options all nestled into this beautiful and historic location, ADRP looks forward to 2013 and another fantastic conference! Page 14 / the Drop - ADRP’s Quarterly Newsletter Fall 2012

Marketing and Communications Coordinator, ADRP


3 1 0 2

ADRP Conference May 15 -17

Talking Stick Resort Scottsdale, Arizona Scottsdale Trivia Nickname: “The West’s Most Wester n Town” Population: 217,385

The Scottsdale area has been continu ously inhabited since at least 800 A.D., by the Hohokam civilization and then the Na tive American group known as the Pima. The Hohokam created ancient irrigatio n canals, some of which are still presen t today.

The city wasn’t incorporated until 195 1. Average daily May temperature is 78 degrees Fahrenheit. Scottsdale only sees an average of 7” of rain per year. Scottsdale is home to more than 125 professional art galleries and studios. A Scottsdale favorite, Pinnacle Peak Patio Steakhouse has a no neck tie policy and will cut them off at the door.

the Drop - ADRP’s Quarterly Newsletter Fall 2012 / Page 15


ADRP’s 2013 Opening Session Keynote

by Dacia Rivers

Larry Johnson For more than 25 years, Larry Johnson has traveled across the globe, delivering insightful presentations to audiences from Hong Kong to Australia. With an impressive client list that includes the American Medical Association and Chase Bank, Johnson empowers his audiences with practical tips for creating change in the workplace, fostering beneficial work relationships and finding and keeping customers. Taking the stage at the 2013 ADRP Conference as a keynote speaker, Johnson brings his expertise from four years in health management, along with seven years as a training manager and 17 years as head of his own consulting firm. Considered to be an expert on corporate culture, Johnson is also the coauthor of “Absolute Honesty: Building A Corporate Culture That Values Straight Talk And Rewards Integrity,” a book that lists the many benefits of maintaining honesty and responsibility in the workplace. Johnson explains to his audiences just how they can help keep their offices functioning positively in an age of constant change due to budget cuts and a turbulent economy. By attending Johnson’s presentation, conferencegoers leave with hands-on suggestions for helping their workplaces thrive no matter what challenges they may face. Above all, Johnson offers a unique approach to management by stressing the importance of creating an honest and forthright workplace by maintaining open lines of communication. The tips Johnson shares with his audiences focus on fostering innovation among employees to increase productivity and ensure that customers become loyal and lifelong. During a bicycling trip in 2003, Johnson’s wife, CJ, was in an accident that left her in a coma for eight weeks and a subsequent vegetative state for seven months. Due to this harrowing experience, Johnson now offers his audiences the insights he has gained as both a health care professional and a frequent customer at numerous health care facilities. Audiences enjoy Johnson’s conversational style and levity. Johnson infuses his speeches with humor, wit and compassion, aiming to educate and inspire his listeners while also giving them insight and hope for their own situations.


ADRP’s 2013 Closing Session Keynote Scott Rigsby At 18 years old, Scott Rigsby was in an automotive accident that resulted in the loss of both of his legs. Rigsby spent years as a patient, going through 26 surgeries and eventually developing a dependency on prescription medication. In 2005, 15 years after the accident, Rigsby decided it was time to take control of his life and create something positive from his tragic event. Since then, Rigsby had dedicated his life to breaking down barriers for athletes with disabilities. Fueled by a passion to bring about change, Rigsby has completed 13 triathlons and five road races. Rigsby has even set world records for a double amputee in the full marathon, half Ironman and international distance triathlon, achievements that landed him a spot on the 2006 USA Triathlon Team. In 2007, Rigsby became the first double amputee on prosthetic legs to finish a complete Ironman distance triathlon. In his presentations, Rigsby shares the many adversities he faced during the race, including problems with his prosthetics, intense weather and severe pain. It was Rigsby’s tenacity and his overall vision for his life that kept him going despite these issues. Rigsby shares his inspirations and the thoughts that went through his head during this race in an attempt to help others realize the power they have within them to achieve the unbelievable. At his speaking engagements, Rigsby shares with audiences his life story, offering the insight that helped him overcome adversity and reach his own goals. Rigsby hopes to share his endless determination with the world, inspiring anyone and everyone to challenge themselves to do the unthinkable. Rigsby spreads his message of hope by speaking to numerous groups, including wounded war veterans and anyone looking for a little inspiration. He also founded the Scott Rigsby Foundation, a non-profit organization that works to empower other athletes with disabilities to help everyone achieve their own personal goals, no matter what.

by Dacia Rivers


ADRP Award Information With traditional Thanksgiving celebrations and holiday festivities approaching in the next few months, many of us will make an effort, if not many, to show our appreciation to friends, family members and coworkers. ADRP members have the unique opportunity to express gratitude for their colleagues in the form of ADRP Award nominations. ADRP offers a number of awards, as well as scholarships, which honor the best and brightest within different facets of our industry. The nomination process is simple and short, but being selected as one of the individuals honored by ADRP for a job well done is something that lasts much longer. Please consider nominating someone you know for a 2013 ADRP Award. The submission deadline for Impact and Radio, Television and Film Awards is February 28, 2013. All other awards and scholarship submissions are due December 14, 2012. Donor Recruiter of the Year Award This award is given to a recruiter who, as an individual motivator and team player, has developed and implemented a new strategy or program that resulted in the achievement of recruitment goals. This individual should have demonstrated initiative and flexibility in a changing and dynamic environment and can effectively relate to internal and external audiences. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; one free night of lodging in host city.

Rolf Kovenetsky Manager of the Year Award This award, named for past ADRP president and long-time leader, Rolf Kovenetsky, who passed away in 2011, is granted to a supervisor who has demonstrated superior achievement in regards to the oversight and management of their department within the blood banking industry. This individual serves as a positive role-model within the industry while handling several managerial responsibilities and assignments. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; one free night of lodging in host city.

Chairperson of the Year Award This award recognizes the contributions of a superior blood drive chairperson who is responsible for conducting blood or tissue drives at a place of business, government office, union, religious institution, community organization, high school, etc. This person has displayed outstanding and consistent support to increase collections of blood/tissue donations. Prize: Commemorative award from ADRP in recognition of the achievement; transportation and a minimum of one night’s lodging in the host city at the cost of the nominating blood center.


Ronald O. Gilcher, MD Award This award was established seven years ago to honor its namesake, a visionary blood banker who has created and championed numerous important safety, technology and recruitment initiatives. This recognition is bestowed upon a successful individual in a senior executive position within a blood center, multisystem center or other recruitment organization. This individual will have made a significant contribution to the recruitment profession both in and out of their organization. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; one free night of lodging in host city; opportunity to speak at the conference during either the awards presentation or the Members Luncheon.

Ron Franzmeier Lifetime Achievement Award This award was established to honor the former vice president of The Blood Center of Southeastern Wisconsin, who died unexpectedly from a heart arrhythmia in 1991. Ron was deeply committed to mentoring his employees and empowering them with the concept of continued personal and professional growth. The recipient of this award has demonstrated a number of years of service to ADRP and to the blood industry as a whole, and has made contributions which have positively impacted both. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration to ADRP conference; one free night of lodging in host city; opportunity to speak at the conference during either the awards presentation or the Members Luncheon.

fciblood.com

amy@franciscom.com • rebecca@franciscom.com • kirk@franciscom.com the Drop - ADRP’s Quarterly Newsletter Fall 2012 / Page 19


Organization of the Year Award ADRP created this award to recognize the many companies, schools and organizations that support blood drives. ADRP realizes that without the support of such organizations, the mission of donor recruiters would be significantly more difficult. As partners, the recruiter and representatives of the organization work together to educate their members and the public of the daily need for blood products. Each year, ADRP highlights an organization that has taken those extra steps to ensure utmost efficiency and cost-effectiveness in the blood donation process, as well as continually supporting the blood program in any capacity.

Media Outlet of the Year Award This award was established in 2003 to recognize the role that media plays in relaying the vital information within a blood program. The selected media outlet will have provided outstanding support toward increased collection of blood and tissue donation with successful public awareness and visibility, as well as displaying support for the program in various ways throughout the year. Donor recruitment and collections is an industry filled with passionate and selfless individuals working towards the united goal of continually saving lives.

New! – Donor Care Partner of the Year Award In recognition of the important role that Donor Services staffs have in interacting with blood donors, the ADRP Awards Committee and Board of Directors have created the Donor Care Partner of the Year Award. The Donor Services staff is a blood center’s primary contact with donors. Their customer service significantly contributes to a blood center’s ability to retain donors, bringing them back to ensure an adequate blood supply and helping to save lives. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration to ADRP conference; one free night of lodging in host city.

Impact Awards The ADRP Impact Awards distinguish the very best creative work in the blood banking industry. Submissions are evaluated by a volunteer committee of ADRP members who share a commitment to recognizing creative excellence. Winners will be awarded Gold, Silver and Bronze distinction in the categories of Print Media, Electronic Media and Overall Campaign. Gold medal winners will be shared in ADRP’s quarterly newsletter, the Drop and uploaded to the ADRP website Recruiter Resources page to help inspire other members around the globe.

2012 Award and Scholarship winners pose for a picture with ADRP Immediate Past President David Graham.

Page 20 / the Drop - ADRP’s Quarterly Newsletter Fall 2012


Daniel J. Eberts Radio, Television & Film Awards Through public service announcements and advertising, myths and misconceptions of blood donation can be altered and awareness increased. For more than 20 years, Daniel J. Eberts has encouraged ADRP members to share their center’s creative videos and public service announcements in the Radio, Television & Film Awards. Members are encouraged to submit campaigns, donor recruitment videos, television PSAs and radio PSAs for review. Winning submission will be played at the ADRP conference and receive a commemorative award in recognition of the honor. Works will also be subsequently published to ADRP website and in the quarterly newsletter, the Drop.

Nancy J. Chapman Scholarship This was the first scholarship offered by ADRP, established in 1991 to honor Nancy J. Chapman, a donor recruiter and director of donor resources for the Oklahoma Blood Institute who was killed in a car accident on August 15, 1988, aged 40. The winner of this scholarship must be a current ADRP member in a management position within the donor recruitment field. The ideal recipient will produce a 500-word essay clearly and effectively stating why the scholarship would enhance their professional development. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; complimentary registration for one pre-conference workshop; two nights lodging in host city; essay published in quarterly newsletter, the Drop.


Presidential Scholarship This scholarship was established in 1995 to recognize excellence among the membership and provide another opportunity for a member to participate in the education and networking opportunities by attending an ADRP conference. While the point of the essay should explain similar ideals to that of the Nancy J. Chapman Scholarship, the Presidential Scholarship is eligible to those outside of management, with the minimum requirements of two years experience as a donor recruiter and being a current ADRP member. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; complimentary registration for one pre-conference workshop; two nights lodging in host city; essay published in quarterly newsletter, the Drop.

Hughes Scholarship This scholarship was established in 1999 in recognition of Bob Hughes, ADRP’s first administrator, and his wife Marilyn, a dedicated member. A member since 1984, Marilyn has served in a number of different roles within ADRP, from awards chair to treasurer and received the Ron Franzmeier Lifetime Achievement Award in 1997. Bob served as ADRP’s administrator for 26 years, from 1981 to 2007. The ideal recipient of the Hughes Scholarship must have been involved in donor recruitment and/or community relations for less than two years and have a creative recruitment idea they have developed and would like to implement. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; two nights lodging in host city; essay published in quarterly newsletter, the Drop.

Charles Drew Scholarship This scholarship is the most recent to have been adopted by ADRP, first received in 2002 and intended to honor a recruiter who works on minority donor recruitment issues. It’s named in honor of Dr. Charles Richard Drew, who created the concept of the blood bank and determined that red blood cells maintained a longer shelf life by removing the plasma. The winner of this scholarship may be any current ADRP member except for board members and must complete a 500-word essay describing a successful technique or program they have developed that resulted in an increase in minority donations. Prize: Commemorative award from ADRP in recognition of the achievement; complimentary registration for ADRP conference; two nights lodging in host city; essay published in quarterly newsletter, the Drop.

Visit the Awards & Scholarships page on the ADRP website at www.adrp.org/awardsandscholarships for more details on each award/scholarship, as well as nomination guidelines and prerequisites.

Page 22 / the Drop - ADRP’s Quarterly Newsletter Fall 2012


How does your center recognize/ celebrate its donors? Here at New York Methodist Hospital, one of the ways we recognize our donors is to have an annual donor recognition brunch. All our donors who have reached “Gallon Level” status and those who have donated with us at least four times a year are invited, as well as our blood drive sponsors. The donors receive certificates of appreciation and their gallon level pin. This event is also covered by our public relations department who will publish a story in our hospital newsletter. We also display a poster with the names and gallon levels of donors for the year in our donor room year round.

&

ANSWER

QUESTION

Grace Gehrke, Supervisor Blood Donor Recruiter New York Methodist Hospital

Carter BloodCare recognizes donors in several ways with annual recognition events for volunteers, donors, blood drive coordinators and high schools. They’re invited to bring a guest to enjoy a meal, a guest speaker (ideally a recipient) and awards presentation. Our objective is to convey our appreciation for their loyalty and dedication to blood donation and to give personal recognition for contributions to the community blood supply. We also offer an online store where donors can choose a reward with points they have accrued throughout their year of giving. Donors also receive lapel pins for each gallon they contribute to our community supply. Special recognition is given to 50-, 75-, and 100-gallon level donors. Joyce Kleist Director, Donor Recruitment Carter BloodCare

the Drop - ADRP’s Quarterly Newsletter Fall 2012 / Page 23


Study To Measure Optimum Frequency Of Blood Donation A study commenced in the same week as World Blood Donor Day will determine whether blood can be safely collected more frequently than present practice. Originally published by University of Cambridge, Research News, June 14, 2012

Page 24 / the Drop - ADRP’s Quarterly Newsletter Fall 2012


On, June 14, countries across the world inter-donation intervals in England are 12 weeks celebrated World Blood Donor Day to raise for men and 16 weeks for women, yet in Europe awareness of the need for safe blood and blood donation frequency can be as frequent as every products and to thank voluntary unpaid blood eight weeks. A decisive experiment is needed to donors for their life-saving gifts of blood. determine whether blood can safely be given more Also commencing that week was a landmark frequently by the 1.4 million people who give research study by a collaboration between blood each year in England.” NHS Blood and Transplant (NHSBT) and the The trial involves NHSBT staff across the 25 Universities of Cambridge and Oxford, to help permanent donation clinics in England and will determine whether blood can be safely collected enroll whole-blood donors to a two-year study. more frequently than present practice. Men will be randomly assigned to 12-, 10- or As the UK population ages, the demand for 8-week inter-donation intervals and women to blood and blood products is likely to increase. 16-, 14- or 12-week intervals. At the end of the One approach to increase blood study, the impact of donation supplies is to collect blood more intervals on the amount of blood “Tailoring donation frequently from existing donors. collected and donors’ health and intervals to individuals However, there is no strong well-being will be assessed. would mean more scientific evidence to define the “In addition to evaluating susceptible donors could optimum interval between blood the inter-donation interval, donations to maximize blood we are interested in assessing be invited to donate less collections while maintaining whether some people may be frequently, which may donor well-being. improve donor satisfaction able to safely give blood more The study, aims not only frequently and will be happy to and retention.” to determine the optimal do so,” added Moore. “On the frequency of blood donations —Carmel Moore other hand, others may be more but also to define whether it susceptible to iron deficiency is appropriate to tailor this interval to donors by with repeat blood donations. To prevent donors their demographic, hematological, genetic and becoming iron deficient, hemoglobin levels are lifestyle factors. routinely measured before giving blood; if levels A joint England and Wales Special Health are too low the donor is asked to return at a later Authority, NHSBT provides a reliable, efficient date. Being turned away can be a bad experience supply of blood and associated services to the and lead to people’s unwillingness to donate again. NHS in England and North Wales. NHSBT Tailoring donation intervals to individuals would needs to collect up to 7,000 units of whole blood mean more susceptible donors could be invited to each day to meet demand from hospitals. This donate less frequently, which may improve donor study, the first of its kind for NHSBT, will help satisfaction and retention.” determine whether donors can safely donate more “The study’s key anticipated contribution to the frequently to help meet this demand. NHSBT will be to provide evidence to inform Led by Professor John Danesh at the long-term policies that improve the health and Department of Public Health and Primary Care well-being of donors and ensure the supply of at the University of Cambridge, and Professor blood,” said Jane Pearson, Assistant Director of David Roberts at NHSBT, John Radcliffe Nursing and Component Donation Services with Hospital, Oxford, the INTERVAL study will NHSBT. recruit up to 50,000 blood donors to a randomized Professor Danesh added: “Contributing to controlled trial conducted within the framework broader public health research, an additional of the UK’s NHSBT service. value of the project will be provided through the “Limits are set for the intervals between creation of a national epidemiological bioresource donation frequency to minimize iron deficiency,” to study the health of blood donors.” explained Cambridge researcher Dr. Carmel http://www.cam.ac.uk/research/news/study-to-measureMoore, who is coordinating the trial. “The present optimum-frequency-of-blood-donation/ the Drop - ADRP’s Quarterly Newsletter Fall 2012 / Page 25


Fresh Blood as Good as Older Blood for Preemie Transfusions When premature babies need blood transfusions, older blood appears as good as “fresh” blood, Canadian researchers report. The researchers found no difference in outcomes, either with complications or death, between the two. “The current transfusion [guidelines] for neonates shouldn’t change,” said lead researcher Dean Fergusson, from the Ottawa Hospital Research Institute. People

Developments, reports, research and trends

Fall BUZZ...

- Steven Reinberg, HealthDay - October 8, 2012

assume that “fresh is better,” Fergusson said. “[But] what happens is...the red cells come back to life and do deliver oxygen as soon as they are transfused,” he said. The report was published online Oct. 8 in the Journal of the American Medical Association, to coincide with the annual meeting of the AABB

(formerly the American Association of Blood Banks), in Chicago.

Playing [Soccer] Can Tackle High Blood Pressure in Men - Press Trust of India/London – October 16, 2012

Good news for [soccer] lovers! Scientists have discovered that playing football (or soccer, in the U.S.) is the best way to improve fitness, normalize blood pressure and reduce risk of stroke. The study from Universities of Exeter and Copenhagen, and Gentofte University Hospital in Denmark found that after six months of football training, three out of four men in the study had blood pressure within the normal, healthy range. “Only two hour-long football training sessions a week for six months caused a remarkable 13/8 mmHg in arterial blood pressure, with three out of four participants

Page 26 / the Drop - ADRP’s Quarterly Newsletter Fall 2012

normalizing their blood pressure during the study period,” lead researcher Professor Peter Krustrup of the University of Exeter said.


Cosmetic Blood Transfusion Kills Hong Kong Woman - New York Daily News - October 11, 2012

Hong Kong authorities said one woman has died of septic shock and three others have been hospitalized after undergoing a beauty treatment involving blood transfusions. The treatment is being tested as a method to fight cancer but in this case it was used for cosmetic purposes. The procedure, known as DC-CIK, involves the “concentration and

processing” of blood by a lab before it is re-injected into the person it was drawn from and is being tested as a way of raising the survival rate of cancer patients after they have surgery, radiation therapy or chemotherapy. However, beauty clinics offering the treatment in Hong Kong promise it will make people look more youthful, with whiter skin

and smaller pores, and strengthen their immune system, although the procedure does not appear to have any proven cosmetic effect.

Young Blood for Elderly to Rejuvenate Their Brains? - Drishya Nair – Counsel & Heal Online publication - October 19, 2012

New research indicates that young blood helped rejuvenate the aging brains of mice by improving the connections between brain cells and memory. The method, if proven applicable to humans, could have implications in reducing the ill effects of aging, such as memory loss and Alzheimer’s. “The work suggests there may be significant benefit in working out what the “good stuff ” is in the high octane young blood, so that we can provide just those key components to the elderly,” said professor Andrew Randall, a brain disease expert from Exeter and Bristol Universities. Much more analysis is planned for the preliminary findings, as they were informally released in a presentation at the Society for Neuroscience annual conference and have yet to be officially published or peer-reviewed.

the Drop - ADRP’s Quarterly Newsletter Fall 2012 / Page 27


Climate Change Brings Exotic Disease to Europe, Creates Challenges for Blood Donation The slow and gradual effect of climate change is making Europe a more attractive feeding and breeding ground for mosquitoes, which carry with them diseases not typically found in the region. The discovery of the Usutu virus in a blood sample from a donor in Hessen, Germany, was made by virologist Dr. Jonas Schmidt-Chanasit from the Bernhard-Nocht-Institut for

Developments, reports, research and trends

Fall BUZZ...

- Daphne van Doorn, Public Service Europe - October 18, 2012

Tropical Medicine in Hamburg. Given that this virus and others like it are rare, they are not typically not screened during regular blood tests, and as such, become a risk to the safety of the blood supply. Schmidt-Chanasit stated more research is needed before any conclusions can be made about the

Health Minister in Bangalore Elicits Controversy; Claims Blood Donation is Cure for Diabetes - Chaithanya Swamy, Daily News & Analysis – November 5, 2012

In what can be seen as blatant disinformation with a comic twist on the part of Bangalore health minister Aravinda Limbavali, the minister has put forth an astounding “discovery” in medical science to get rid of diabetes altogether: Donate blood – a theory that has been unceremoniously debunked by experts. In a spirited effort at encouraging people to donate blood, Limbavali said, “I have donated seven times…to keep away from diabetes, people have to donate blood.” Health specialists have expressed shock at the statement. Dr. Satish Babu, endocrinologist at BGS Global Hospital, said, “There is no link between donating blood and keeping diabetes at bay. It is a misconception and the information given is wrong.”

Page 28 / the Drop - ADRP’s Quarterly Newsletter Fall 2012

prevalence of the virus in the area, but the findings show the issue is something to be discussed and researched to ensure a safe blood supply.


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Good things happen when donors are convinced their blood donations really are saving lives.

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2012 Fall Drop  

The Drop is the official newsletter of ADRP. It is mailed directly to donor recruiter professionals and senior management of blood centers t...

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