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2013 SPRING/SUMMER ISSUE

www.ADRP.org

Be a Hero Bike Tour Pages 4-5

Inside this Issue: ‘I Never Had a Second Thought:’ Pages 6-7 2012-13 ADRP President Carol Mitchell Recaps Association Activities for the Year Pages 10-12 ADRP’s New 2013-2014 President Darrin Greenlee Pages 15-16 2012 Award Winners Pages 18-22 Spring/Summer Soundbytes Page 25 Question & Answer Pages 26-27 Summer Buzz Pages 28-29

The Resource for the Donor Recruitment Professional


Haemonetics is a proud sponsor of the Association of Donor Recruitment Professionals.

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Copyright Š2009 Haemonetics Corporation. Haemonetics is a trademark or registered trademark of Haemonetics Corporation in the USA, other countries, or both. 01.2010 USA. COL-AD-000077 (AA)


ADRP’s VISION:

ADRP’s MISSION:

We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment professional.

Upcoming Calendar Reminders

Company Name

Page #

American Red Cross ............. 22 bloodbankpartners.com ........ 30

August 21, 2013 WEBINAR: Redefining “Active” Donors

Presented by Dustin Schodt Sign Up Today & Mark Your Calendar

September 24-25, 2013 Donor Management Training Program

Presented by DOMAINE Dublin, Ireland Download Informational Flyer Download Registration Form

Ad Index Donor Dialogue ................... 30 Fenwal, Inc. ........................ 24 Francis Communications, Inc... 14 Haemonetics ......................... 2 HemaTerra ............................ 8 Incept Corporation ............... 16 La Boit Specialty Vehicles ...... 24 Mediware ............................. 8 National Bus Sales & Leasing, Inc ................... 30 Terumo BCT .......................... 9

To provide education, development and resources for the donor recruitment professional. Executive Committee 2013 - 2014 President Darrin Greenlee Chief Executive Officer, Arizona Blood Services American Red Cross darrin.greenlee@redcross.org

Immediate Past President Carol Mitchell National Sales Manager, Canadian Blood Services carol.mitchell@blood.ca

President-Elect Todd Abner

Vice President of Donor Recruitment, Oklahoma Blood Institute tabner@obi.org

Vice President Carla Peterson

District Director of Donor Services, United Blood Services cpeterson@bloodsystems.org

Vice President Paul Sullivan

Chief Executive Officer, Connecticut Blood Services Region American Red Cross paul.sullivan@redcross.org

Treasurer David Montgomery

Senior Director of Donor Recruitment and Information Technology, Community Blood Bank of the Ozarks montgd@cbco.org

Secretary Christine Hayes

Find ADRP News Year Round! Follow our Tweets: @adrpnews Like us on Facebook: www.facebook.com/adrp

Vice President of Operations LifeServe Blood Center christine.hayes@lifeservebloodcenter.org

Executive Director Deb Swift dswift@adrp.org Phone: 512.658.9414


Be a Hero Bike Tour

by Nancy Gay OneBlood

17-year-old Joseph Nobel wouldn’t be alive today if blood donors hadn’t saved his mother’s life before he was born. Nobel is one of four Boys & Girls Club youth members who rode more than 1,000 miles on a bicycle to raise awareness for blood donation. Van Duzer Foundation President Scott Van Duzer, lead the children from Palm Beach, Fla. to Washington D.C., and even made arrangements for the team to meet with the U.S. Surgeon General upon their arrival to discuss the importance of blood donation and develop ways to increase the number of blood donors. Van Duzer says he’s met many families through his organization that have been impacted by blood donations. In fact, his mother has received multiple units of blood. That’s why he wanted to do something big to increase the number of blood donors and educate the next generation about the importance of giving blood.

Van Duzer got the idea to bike to Washington D.C. from Larry Frederick. Frederick rode across America on a bicycle after receiving more than 100 units of blood following a bad accident. Frederick was with the cyclists every step of the way and says he’s proud of the ripple effect he’s created. When the Be a Hero Bike Tour crew gathered in front of the Lake Park blood center their enthusiasm was palpable as they set off on their month-long bike ride to Washington D.C. During the first leg of their trip they pedaled their way up the Florida coast, stopping at Boys and Girls Clubs along the way to discuss the importance of blood donation. The team stopped in 30 cities in 30 days to host blood drives and/or educate members of the local Boys & Girls Club about the importance


of blood donation. Deputy U.S. Surgeon General Boris Lushniak even rode the last leg of the trip with the team. A crowd of cheers and loved ones greeted the cyclists as they ended their 1,000 mile journey at the Department of Health and Human Services building in Washington D.C. U.S. Surgeon General Dr. Regina Benjamin gave members of the team a certificate of appreciation and autographed their jerseys. She also held a private meeting with the group to brainstorm ideas on how to increase blood donations. After cycling for a month, touting the importance of blood donation, it was only appropriate that the group ended their journey with a blood drive. Several cyclists practiced what they preached and gave the gift of life. The road to Washington wasn’t always an easy one. The team battled the blazing Florida sun, trudged up treacherous Georgia hills and even suffered a few spills along the way. Their RV driver even ended up in the hospital after suffering the effects of an undiagnosed heart condition. But, perhaps the most devastating blow came seven days into the trip when Gibbs Antoine, the young cancer patient and blood recipient who sparked Van Duzer’s passion for blood donation, passed away at the age of six. A month and half ago this group barely knew each other and few had ever cycled more than 20 miles, now they share a bond like no other. The group laughed together, cried together, saved lives together and continues to inspire blood donors across America.

the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 5


‘I Never Had a Second Thought:’ College Athlete Cuts Career Short to Save Stranger’s Life Republished from today.com By A. Pawlowski Cameron Lyle has asked a lot of his body over the years, but he never expected it to save the life of a stranger. A shot put star on the University of New Hampshire track and field team, Lyle was at the pinnacle of his collegiate athletic career when he had to make a profound decision. A man with blood cancer was desperate for healthy bone marrow and Lyle was the only match on a national registry of potential donors. The only problem: if Lyle decided to donate, it would mean missing some of the most important track meets of his senior season. Faced with cutting his career short, Lyle focused only on the chance to save someone’s life. “I was surprised, I was pretty happy. I said yes right away,” Lyle, 21, told TODAY. “And then afterwards I thought about

everything that that meant giving up, but I never had a second thought about donating. If I had said no, he wouldn’t have had a match.” Lyle had all but forgotten the Be The Match Registry drive that came to his university two years ago. He allowed his cheeks to be swabbed and didn’t think much more of it. Only one out of 540 people who sign up go on to donate, according to the National Marrow Donor Program, which operates the Be The Match Registry. Then, two months ago, he got a call. Lyle was told he was a possible match for a young man with a rare form of leukemia, a disease that gets worse quickly if not treated, according to the National Cancer Institute. Lyle underwent blood tests, which confirmed he was a definite match. Once he agreed

to donate – something “any kind of decent human being” would do, he said -- more tests followed to make sure he didn’t have any health problems. Time was of the essence. “They gave me a pretty strict deadline because my recipient needed it pretty fast,” he said. Everything was a go and last week, Lyle headed to Massachusetts General Hospital in Boston to share his bone marrow with a stranger. There are two ways to harvest the cells, according to the National Marrow Donor Program, with most collections done in an outpatient procedure that’s similar to donating blood. A quarter of cases, however, require a surgical procedure in which doctors insert a special needle into the hollow of donor’s hip bone. A syringe attached to the needle draws out the marrow. The procedure usually requires general anesthesia and an overnight hospital stay. The recipient’s doctor determines which method is best. Lyle needed to undergo the surgical option. It took two hours for doctors to collect about two liters – some eight cups -- of bone marrow from Lyle’s pelvic bone. His body will regenerate the marrow in about two weeks. Most people can return to their full activities within days after the donation, according to Dr. Jeffrey Chell, CEO of the National


Marrow Donor Program. But most people aren’t track stars who hurl heavy metal objects as part of their normal routine. Doctors told Lyle to take it easy and not lift more than 20 pounds for about a month – routine advice after any surgical procedure, Chell said -- effectively ending his collegiate track career. “This is just an incredible, incredible story of what Cameron [Lyle] has been willing to do,” said Chell. Since anonymity is crucial to the donor process, TODAY was unable to obtain information as to the recipient’s condition since receiving Lyle’s bone marrow donation. However, a spokesperson for Be the Match said after a transplant, “recovery

is gradual and usually takes several months or more.” One-year survival rates for patients who receive transplants from unrelated donors was 60.3 percent in 2011, up from 42.2 percent in 2003. Lyle said he was told that the man received his transplant the day after he donated but that he “won’t get an update on his condition for 30 days.” Until then, he plans on recuperating and watching his teammates compete at the America East Conference where he’d planned on “going out pretty big.” Lyle’s donation also meant missing the Penn Relays and other events where he wanted to shine after eight years of shot put training.

“But it’s OK,” he said. “It was worth it. I would do it again, too.”


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Unlocking the Potential of Blood


2012-13 ADRP President Carol Mitchell Recaps Association Activities for the Year by: Carol Mitchell, Immediate Past President In the backdrop of the breathtaking Sonoran Desert canyons, the Association of Donor Recruitment Professionals (ADRP) celebrated its annual conference. In the opening session, I compared the pioneering spirit of Scottsdale citizens to the members of ADRP and recapped association activities, assuring members that the board and committees remained focused on key strategic priorities identified several years ago. The board continues to broaden and strengthen the membership. This year, a task force lead by Board Member Paul Sullivan explored whether ADRP should consider an expanding role with collections professionals. After conducting a survey of blood centers to understand how the association could facilitate education needs in these areas, the association decided to offer more sessions at the conference geared toward blood collection and the critical relationship between recruitment and collections – the donor experience. In terms of membership services, ADRP continues to offer value beyond just the annual conference. The


association’s monthly webinar attendance continues to grow and the website provides additional resources to the membership and awareness to the general public, with a Google Translation option now available. In addition, the board is working to leverage education conducted with its quarterly meetings. For the first time, ADRP delivered a recruitment workshop at its January board meeting in Houston. It was attended by more than 30 individuals, with positive feedback about its networking and educational value. The board plans to provide similar programs aligned with its quarterly board meetings in the future. During the conference, the board also unveiled the completion of the certificate program. The association now has the ability to deliver this training to blood centers, with trainers available to come directly to blood centers, saving travel costs and delivering high quality recruitment education and professional development. The association can also customize the program for an individual blood services’ needs. Over the last few years, ADRP has expanded its international outreach efforts and this year the association experienced significant opportunity in this focus area. The ADRP Global Programs Committee has worked hard to build ADRP’s international reach and partnerships. Last summer, ADRP joined with the International Society of Blood Transfusion (ISBT) at its Summer Congress to co-host a full day preconference workshop on donor recruitment. With over 200 attendees, the effort was a resounding success and the association is already collaborating with ISBT on similar programs. The board also worked with organizations such as Rotary International and the Global Blood Fund


to support their efforts regarding donor recruitment. Additionally, Past President David Graham spent 10 days conducting educational training at four blood centers throughout China. He heard firsthand how Chinese recruiters struggle to keep up with demand, as well as their interest in learning how others recruit and retain donors. The association has opened communication with Latin American blood services through a new liaison to South and Central America and the Caribbean – again identifying the significant requirement for recruitment training around the world. The board agreed to formally acknowledge and recognize the importance of Donor Recruiters by establishing the third Wednesday of September as Donor Recruitment Professionals Day. Many centers participated in this activity in 2012 and ADRP plans to continue to promote this day to its members and the general public in the future. In addition, Board Members Todd Abner and Christine Hayes continued to work with Terumo BCT on the program started last year in St. Louis on the Donor Awareness campaign. This excellent program fulfills the strategic goal to create a brand image for the industry and the association and for advocacy in the field of donor recruitment. With all of the activity of the past year by the board, the committees and individual ADRP members, the association is just scratching the surface. More innovation lies ahead for the industry. The board is working on a visioning exercise to explore the future of the industry and the role of this association within that industry. The goal is to understand the world we inhabit - the here and now of recruitment and to update the association strategic plan. We want to ensure we are positioned to provide the right programs and initiatives to support the current and future needs of our members and help sustain the association, and, most importantly, ensure that everything we do is about the delivery of a safe and adequate blood supply wherever we are, to the patients we serve. While our work in this effort is just beginning, it was interesting to see that the board as a whole agreed that the changing nature of the industry could alter the landscape of both the profession and the association in the future. It was definitely unanimous that ADRP should continue to broaden its membership internationally and focus on service delivery to both our existing and new audiences – to established and emerging blood services. Page 12 / the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013


Page 14 / the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013


ADRP’s New 2013-2014 President Darrin Greenlee Throughout the last year, I have so appreciated our previous president, Carol Mitchell, and her demonstrated leadership and commitment toward moving the association to a better place. I will strive to build on the work that she and her predecessors have led to make ADRP the great association that it is today. I am humbled and honored to find myself in this position today, and I thank you all for the opportunity to serve. Twenty-seven years ago, I began my career in the blood banking industry. However, it wasn’t until seven years ago that I attended my first ADRP conference in Ft. Worth, Tx. I was the only one from my blood center, knew no one and felt rather alone, but it was an incredible experience for me. I learned so much, established new friendships and went away knowing that I wanted to be part of the bigger picture. Two years later, I volunteered to serve on the conference planning committee in Halifax. Little did I know that just five short years later, I would have the honor of serving as your president. I tell you this because any one of you that choose to become involved as a future leader of ADRP has that potential. We are an association run and governed by volunteers in our profession. We are all familiar with the excuses people give for failing to donate blood: I don’t have time, maybe next week, call back next month, don’t the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 15


call me…I’ll call you. Don’t be an excuse maker! Get involved, make a difference, join a committee. Our future presidents are among you. During the next year, my plan is to continue leading the board of directors toward further achievement of our strategic goals: • Sustain the organization • Provide professional development • Increase membership • Broaden international representation • Create a brand image/identity • Advocate in the field of donor recruitment Much work has already been done with much to do, but because of the focus on these goals for the last three years, we are better, stronger, and more respected for the value we, as an association, bring to the industry. I welcome you to check in regularly to monitor our progress toward fully achieving our strategic goals in an effort to make this association, your association, even better in our service to you, our members. As our industry changes, it is necessary for our association to consider such changes and adapt as necessary to effectively address them and their impact on our industry, and specifically to Donor Recruitment.

Lives

More than 3 million donor conversations in the last year

Time

Focus on your core business

Money

Fixed cost per productive donor pricing

Further, because our Donor Services and Collections professionals also play an important role in overall donor care, we must enhance our ability to provide quality support and education specific to that role. As such, in the coming year, the board will also continue to review and consider the association’s mission, vision, and values and their relevance and service to the future of our changing industry and our diverse membership. And finally, we announced the news of Deb Swift’s resignation as ADRP’s Executive Director to our

“Get involved, make a difference, join a committee. Our future presidents are among you.”

membership on our website in May. Deb has served our association as Executive Director since 2007. Under her leadership, our association has thrived and the legacy she leaves will be enjoyed by ADRP members for years to come. Our association is better for having had Deb, we will miss her so very, very much and we wish her Here are just a few the very best in her future. benefits of partnering Deb will continue to serve as Executive Director of ADRP with Incept: until her replacement has • Low cost per productive been identified. The board of donor directors has actively begun • Reduce overall costs the process of defining search • Turn fixed costs into and replacement criteria variable costs and plans to fill the position • Demand-based recruiting within the next several months. – get the product you need, We will notify membership when you need it when the selection process is • Various levels of support complete. depending on your needs Once again, I thank you all for the opportunity and honor Contact us to learn how to serve you as president our strategies can help you through the next year. Please get the results you deserve do not hesitate to reach out to in 2013! me or any board member to share how the association can better serve you.

Billie K. Johnson Vice President Client Results

Billie.Johnson@InceptSaves.com

330.994.1324

www.InceptSaves.com


ADRP BOARD OF DIRECTORS 2013-14 Executive Committee

2013-14 Directors-at-Large

President Darrin Greenlee

Eric Brown

Marie Forrestal

Aissa Martin

Scott Caswell

Paul Hayes

David St. Onge

Sylvie Daigneault

Wim de Kort

Jim Tinker

Terri Dunaway

Amanda Landers

Julia Wulf

Lisa Entrikin

Jonathan Latham

Chief Executive, OfficerArizona Blood Services American Red Cross

Vice President, Recruitment Process & Planning, American Red Cross

Immediate Past President Carol Mitchell National Sales Manager, Canadian Blood Services

Chief Executive Officer, Missouri-Illinois Blood Services Region American Red Cross

President-Elect Todd Abner

Vice President of Donor Recruitment, Oklahoma Blood Institute

Vice President Carla Peterson District Director of Donor Services, United Blood Services

Vice President Paul Sullivan Chief Executive Officer, Connecticut Blood Services Region American Red Cross

Treasurer David Montgomery Senior Director of Donor Recruitment and Information Technology, Community Blood Bank of the Ozarks

Secretary Christine Hayes Vice President of Operations, LifeServe Blood Center

Marketing and International Affairs Manager, Héma-Québec

Chief Executive Officer, Central Plains Blood Services Region American Red Cross Director of Operations, Rock River Valley Blood Center

Director Donor Recruitment, New Jersey Blood Services, a division of New York Blood Center Marketing and Communications Manager, New Zealand Blood Service

Director, Donor Services, Sanquin Blood Supply, the Netherlands

Regional Donor Recruitment Director, United Blood Services - Gulf South Region

Regional Manager Recruitment Development, Southern Region American Red Cross Regional Director Florida’s Blood Centers, a Division of OneBlood, Inc.

Division Director, Donor Recruitment and Community Relations, Hoxworth Blood Center Chief Executive Officer, Lewis and Clark Blood Services Region, American Red Cross

Assistant Director, Marketing and Donor Contact Services, NHS Blood and Transplant

the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 17


Rolf Kovenetsky Manager of the Year Award

Dick Miller Director, Donor Recruitment American Red Cross, South Carolina Blood Services Region

Director of Donor Recruitment for the American Red Cross’s South Carolina Blood Services Region, Dick Miller has a passion for donor recruitment. Both of his parents are blood-donation recipients, so Dick understands the importance of donations firsthand. He also understands people and has been able to use his knowledge and enthusiasm to meet or exceed his center’s red blood cell goals five out of the last six years. At the same time, Dick has increased efficiency at the center, bringing the efficiency rate to more than 90 percent for 58 of the last 66 months. The average number of pints collected per blood drive has also increased under Dick’s direction, leaping from 20-25 in the early 2000s to 35-40 currently. College rivalries are always

contentious, and Dick uses this competition to increase blood donations. He is the force behind the Carolina-Clemson Blood Drive, a wildly successful competition between students at the University of South Carolina and Clemson University to see which school can donate the most blood over a five-day period. Over the past 28 years, this competition has resulted in more than 90,000 pints of blood being collected for the Red Cross. With a career in donor recruitment that spans more than 15 years, Dick also works closely with local media and businesses, asking them to promote and sponsor blood drives, resulting in high-profile drives with bigger donation rates. A partnership with television station WCBD has produced the largest one-day blood

drive in the region. A background in human relations gives Dick a unique insight into the workings within his organization. Besides continually striving to develop his staff ’s knowledge through professional development, Dick recently restructured the entire recruitment department, promoting five of his team members to managerial and supervisory positions and creating new recruitment positions dedicated to increasing collections at donation centers. As a result of his dedication and support, Dick leads a strong team at South Carolina Blood Services with very little turnover.

Donor Care Partner of the Year Jennie Rasmussen Regional Donor Care Director II United Blood Services

Since 1973, Jennie Rasmussen had dedicated her time to United Blood Services. She quickly advanced to a leadership role within the organization, and since 2004 has served as the regional donor care director for United Blood Services of North Dakota. Throughout her impressive 40 years working in donor care, Jennie has become a leader in the field and an expert at collections and automated technologies. Her strong leadership skills have helped United Blood Services in numerous ways,

and during Jennie’s career, the organization has cut costs while increasing customer and employee satisfaction. Jennie’s work has led her area to experience the highest donors-perstaff-hour rate United Blood Services of North Dakota has ever seen. By matching the right donors to the right procedures and fostering a more accessible and visible environment at the center, Jennie has greatly increased efficiency for the organization. In 2012, United Blood Services was able to cut the number of mobile blood

drives by 5 percent while still seeing a 2 percent increase in donations. The staff at United Blood Services recognizes Jennie as a team player who takes her role as a mentor seriously. Jennie tirelessly works with new and existing staff members to foster a collaborative environment and make sure every employee is working toward the same overall goal.


Donor Recruiter of the Year Barbara Pearson Account Manager New York Blood Center, New Jersey Region

When Hurricane Sandy struck New Jersey in 2012, blood donations were more crucial than ever, but impassable roads and a lack of electricity resulted in numerous blood drives being canceled. Barbara Pearson, account manager of the New Jersey Region of the New York Blood Center, didn’t give up hope. Instead, she used the numerous contacts she had made throughout her 31 years working in blood donor recruitment and pulled together two of the first four blood drives held just days after the hurricane hit. At those drives, more than 150 units of blood were collected to help rebuild blood inventory in the area. Working with large corporations is one of Barbara’s specialties. She

currently serves some of the blood center’s largest corporate groups, including MetLife, Mars North America, ExxonMobil and Johnson & Johnson. Through these corporations, along with her faithbased, educational and community groups, Barbara brought in 11,000 units of blood in 2012 alone. Where Barbara is most known for making huge strides in donor recruitment is at the high school level. At the five high schools she serves, donations have increased by 221 percent since 2002. By developing a relationship with the superintendent of schools, Barbara has been working in these local high schools since the 80s and 90s, and her dedication to students has paid off: The five schools

together have collected more than 20,500 units of blood for the blood center as a result of Barbara’s work. Barbara is able to stay flexible as the world of donor recruitment changes, and she works hard to share what she has learned with her peers. She serves as a mentor to many new account managers and helps to train and educate other blood center employees on how to create good working relationships with large clients, especially high school donation programs.

Organization of the Year New York Police Department Submitted by: New York Blood Center

The largest municipal law enforcement agency in the world, the New York Police Department, takes its mission to protect and to serve seriously. To the men and women of the NYPD, that protection and service includes a culture of giving. The current police commissioner, Raymond Kelly, serves as a member of the New York Blood Center’s Executive Volunteer Leadership team and works hard to promote blood donations from NYPD staff. All new NYPD recruits learn about blood donor campaigns and are encouraged to begin donating blood while still at the police academy. The department continues to encourage donations from NYPD members

by holding the Commissioner’s Cup, an annual award that goes to the patrol borough that donates the most units of blood during the year. Introduced in 1996, the award resulted in 1,250 donations in its first year and an impressive 12,672 donations in 2011. The NYPD has also offered itself up as a test market for new blood drive ideas created by the New York Blood Center. This partnership between the police department and the blood center has resulted in a large increase in donations, even in a dwindling population. The center has also been able to reschedule its drives so that they fall in the months that are most critical for

donations. Besides an overall growth in donations, New York has also seen an increase in double red blood cell donations along with increases in Type O blood. In response to the destruction caused by Hurricane Sandy, the New York Blood Center and NYPD are forming a task force to share what the departments learned in the struggle to contact and mobilize employees in the storm’s wake.

the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 19


Chairperson of the Year Scott Van Duzer President Van Duzer Foundation Submitted by: Florida’s Blood Centers

Besides being the owner of a popular pizza restaurant in Fort Pierce, Fla., Scott Van Duzer is a dedicated chairperson for numerous blood drives that benefit Florida’s Blood Centers. Scott’s tireless dedication to holding and promoting blood drives has paid off: In just five years of involvement with the drives, he has collected nearly 6,000 units of blood for the centers. Scott’s events are some of the best-producing blood drives Florida’s Blood Centers have ever seen. Scott displays his passion for encouraging blood donations by promoting blood drives on a large scale. Last summer he rode his bicycle to the U.S. Capitol along with the

Boys & Girls Clubs of America, where he met with the U.S. Surgeon General and discussed the importance of blood donations. Scott even took the opportunity to talk about blood drives when President Obama visited the pizzeria on a trip to Florida. Locally, Scott has organized and promoted blood drives for South Florida citizens in need. The first blood drive Scott hosted was held in honor of a three-year-old boy with a malignant brain tumor. That drive alone collected more than 400 units of blood. A similar drive Scott held for a small child suffering from leukemia collected more than 1,000 units. Scott is an expert at gaining

attention and support from news outlets, and as a result, residents are sure to hear about the need for blood donations regularly from their local media. He is also happy to thank the community for its support, offering an annual “Blood Bowl” award to the local organization that provides the most donations. With an increase of more than 300 percent in donors since Scott’s first blood drive, it’s no wonder Florida’s Blood Centers selected him to serve as the group’s first Blood Drive Ambassador.

Media Organization Award Media General Submitted by: Florida Blood Services

Florida Blood Services and Media General are celebrating 24 years of working together to increase blood donations in the Tampa Bay area. The coverage provided by Media General’s outlets during this decadeslong partnership helps to spread the word about specific needs for blood donations in a timely manner. Besides reporting on the need for donations and broadcasting public service announcements from the blood center, Media General has gone above and beyond to help recruit potential donors. The company held eight blood drives for its employees over a one-year period, resulting in more than 200 donations. The media group also hosts an annual Kindness

Day, where its news outlets encourage local citizens to reach out and give back to the community, including donating blood to Florida Blood Services. The blood center sent two blood mobiles to last year’s Kindness Day and collected more than 75 donations. Media General teamed up with a local supermarket last year to sponsor the blood center’s holiday drive, offering more than $100,000 in onair time and print advertisements. The support allowed the blood center to set up temporary collection sites at 23 of the chain’s grocery stores and the Media General offices. The drive resulted in more than 700 blood donations for the center.

Media General consists of The Tampa Tribune, the most distributed newspaper in the county; ABC News affiliate WFLA Channel 8; TBO.com, a Tampa Bay news and information website; and CENTRO Tampa, a newspaper and website created for Hispanic readers. All combined, the media conglomerate reaches more than 2.4 million adults in the Tampa Bay area.


Hughes Scholarship Brad Terry Senior Field Representative Community Blood Center of the Ozarks

After joining the Community Blood Center of the Ozarks as a mobile unit operator in 2009, Brad Terry quickly established himself as a leader, spreading his positive outlook to staff members and earning the respect of the entire organization. In 2011, Brad took a donor recruitment position at the center, gaining responsibility for a struggling territory, where he has continued to meet and exceed expectations. Brad focuses on youth recruitment, organizing and hosting seven annual workshops held at local high schools.

From brainstorming the events and tailoring the workshops to high school students, to traveling across the territory and speaking to young people, he is involved in every step of the process of educating and encouraging these potential donors. Brad’s workshops are essential to spreading information about blood banks and recruiting a new generation of donors in the blood center’s six territories. Among his peers, Brad is recognized as a dedicated employee who can easily transition between the roles of

team player and leader. One of his favorite parts of working in donor recruitment is collaborating with other recruitment teams to share ideas and learn from each other’s experiences. Brad’s achievements recently led to his promotion as senior field representative in 2012.

Presidential Scholarship Becky Sprunger Senior Donor Recruitment Representative United Blood Services – Rocky Mountain Region

In 2001, Becky Sprunger became intimately acquainted with the need for blood donations when her then eight-year-old child was diagnosed with a rare congenital spinal cord disease that required multiple blood transfusions. So when Becky found herself working as a donor recruitment representative for United Blood Services two years later, she was personally dedicated to increasing donations at her small fixed-site blood center in Butte, Mont. Becky’s determination paid off, and donations more than doubled in her first year working at the site, allowing the collection center to expand to

a larger location. Since then, she has continued to increase donations in what is considered a difficult and competitive area. Focused on educating the public of the need for blood donations, Becky has used social media and inperson presentations to encourage community participation. She often visits students, from the elementary to the college level, and has experienced great success in helping young people understand the importance of becoming a donor. The unique and creative recruitment ideas that Becky has come up with have helped her continue to meet her

donation goals year after year. Becky has encouraged local businesses to donate prizes for donors, such as the “Pint for Pint” program, which presented donors with coupons for free beer at a local brewpub. She has also brought donation recipients in to speak to groups to offer a first-hand account of the positive effects of blood donation.

the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 21


Ron Franzmeier Lifetime Achievement Award Joe Ridley Consultant

As a college student, Joe Ridley worked for United Blood Systems delivering blood donations to hospitals in and around Houston. His early dedication to blood banking quickly developed into a lifelong passion. Last year, Joe retired from Carter BloodCare after an impressive 40-year career in the industry, during which he made tremendous contributions to donor recruitment and blood banking. The list of posts Joe has held during his career is remarkable. He worked with the Gulf Coast Blood Center in Houston, beginning with the center’s inception in 1975, and eventually served as the blood bank’s vice president of donor resources. Joe later served as the president of South Central Area Blood Banks (SCABB), and held a position on SCABB’s board of trustees. Besides serving as the president of the University Area Rotary Club in Houston, Joe continues to work with Rotary International as a liaison with the blood banking community and the ADRP board of directors. Joe served on the ADRP board for two years, during which time he helped organize the ACTS inventory committee, which is still in place. Throughout his career, Joe has shown an exceptional dedication to serving as a mentor and consultant, sharing the knowledge he has gained throughout his career with countless blood banks across the country. Numerous professionals working in the blood banking industry today owe much of their success to the tireless expertise and insight they have received from Joe. He helped develop ADRP’s Mentor-Protégé program, which he modeled after a similar system he used successfully at SCABB. As a result of his decades of dedication, as well as his warm personality and professional generosity, Joe has

made innumerable connections in the donor recruitment industry and is always willing to share his extensive professional contacts with newcomers to the industry so they might benefit from his relationships. Many of Joe’s colleagues consider him a diplomat due to the way he has been able to cross corporate borders as well as international borders in order to make donor recruitment more effective and promote ADRP globally. In recent years, Joe’s work with Rotary International has helped increase ADRP’s reach into India. He has spent a large portion of his time traveling and speaking to audiences abroad, as well as meeting with visitors to Carter BloodCare to spread the wisdom gleaned from his many productive years in the industry. The people who have had the chance to work with Joe have many wonderful things to say about him. They refer to him as inspiring, generous, positive, passionate and tireless. But above all, they agree that Joe has dedicated his career to positively influencing the blood banking industry, and that dedication is precisely what the Ron Franzmeier Lifetime Achievement Award represents.

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The American Red Cross extends a heartfelt thank you to our dedicated employees for their commitment to help save lives every day. We are grateful to our donor recruitment staff and their partners in marketing, communications, collections and all other devoted Red Cross team members. You work together tirelessly to provide the safest possible, reliable blood supply and you have made the Red Cross difference for more than 70 years. You and your teams are the reason that the Red Cross can continue to collect six million units of blood from 3.5 million donors across the country each year, distributing 9 million life-saving blood products for transfusion. The Red Cross difference is strong because of you.

Thank you.


ree F l l o T Call 4 8 9 9 6 800-77

www.laboit.com


TAKE ME OUT TO THE BLOOD DRIVE By Dan The Bloodman Sung to the tune, “Take Me Out To The Ballgame”

Take me out to the blood drive Take me out to save lives Roll up my sleeve and let me recline I will give blood so that others feel fine So let’s share our best with some patients They need our blood to survive So it’s one, two, three lives you can save Giving your blood at the blood drive! SUMMERTIME AND THE GIVIN’ IS EASY By Dan The Bloodman Sung to the tune of “Summertime” from “Porgy and Bess”

Summertime and the Givin’ is Easy Donate blood today and save lives, hurray. So roll up your sleeve and blood shortages will ease when you share your gift of life with your neighbors in need

Spring/Summer Soundbytes

• Starve Mosquitoes Give your blood to people today! • The need for blood do esn’t take a holiday. Please dona te before July 4th, Labor Day, etc. • Don’t take a vacation from giving blood! • This summer, don’t le t us get caught with our pints do wn! • Step up to the plate an d donate! • Surf’s up. We’re dow n. Donate today.

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N O I T S E U Q R E W S N A &

an m o R r e th a e H y b d e il p Com

What is the biggest challenge your blood center faces? Ahhhhh…the Summer Slump… At United Blood Services New Mexico, we are excited about implementing the “Automation Nation.” This is a program to educate donors and encourage them to give a customized automated donation based on current patient needs and their blood type. For example, educating donors about our needs may help to convert O-negative whole blood donors to give Automated red cell donations or to convert AB whole blood donors to Automated plasma donations or A+ positive whole blood donors to Automated platelet donations. With this program, we expect to see an increase in our efficiency and a decrease in our waste. We are also partnering with our state’s dairy council to promote the benefits of dairy products for donating blood. This means during National Dairy Month in June, our donors will enjoy ice cream, milk, and cheese – compliments of Dreyer’s Premium Ice Cream and Creamland Dairy. We will have special promotions surrounding the holidays and will tap into our high school donor base to keep them active as being heroes. You will also find our blood mobiles at movie theaters where donors will receive a free movie ticket on site to use that day or for another time. Carol Brugman Marketing & Communications United Blood Systems- New Mexico

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The summer is always a difficult time to attract blood donors due to school being out, family vacations and donors in general getting out of a routine donation schedule. The Central Plains Region also deals with harvest, which keeps many from donating. Given these factors and more, like most blood centers, we obviously cannot collect on a business-as-usual basis in the summer. We look for partnerships around the communities to help us create awareness. We reach out to our high school students and challenge them to become involved during the summer months. In addition, our marketing department creates a variety of summer promotions to entice people to donate – especially over those three holiday weekends. Summer is definitely a challenge in the blood collections world, but going in to it with a specific strategy can help keep donations up. Terri Dunaway Chief Executive Officer, Central Plains Blood Services Region American Red Cross

We begin planning for our summer promotional and recruitment activities in late winter/early spring, so that everything is in place prior to the start of summer. We concentrate a large portion of our advertising dollars (radio, TV, outdoor, email/text messaging, online/social) on this time of year, and through surveys/discussions with our donors, we try to identify incentive gifts that are of most interest to them. Marie S. Clemens, Corporate Director of Communications Miller-Keystone Blood Center

We capitalize on the popularity of the “World Champion” San Francisco Giants by partnering with them to give away t-shirts and game tickets. Having this strong promotion in June and July helps us avoid appeals and service disruption to the patients in the hospitals we serve. Donald Burghardt Recruitment Director Blood Centers of the Pacific the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 27


Donated Blood May Grow Stale Quicker Than Thought JOHNS HOPKINS (US) — Donated blood stored longer than three weeks begins to lose capacity to deliver oxygenrich red blood cells where they may be most needed, a study indicates. For the new study, researchers from the Johns Hopkins University School of Medicine enrolled 16 patients scheduled to have spinal fusion surgery. The researchers drew samples from every bag of blood used—53 in total—and measured the flexibility of the red blood cells. They found that blood older than three weeks was more likely to have less flexible red blood cell membranes, a condition that may make it more difficult for blood to deliver oxygen. Two large randomized controlled studies,

Developments, reports, research and trends

Summer BUZZ...

- Stephanie Desmon, March 4, 2013

one at many centers across the United States, including Johns Hopkins, and one in Canada, are under way to determine the relative safety of older versus newer blood, and the results are expected next year.

Blood Plasma Found to Have Stretchy Properties - Sophia Bushwick, Inside Science News Services, March 4, 2013

(ISNS) - A new study reveals that plasma, the fluid in which blood cells travel, behaves a bit like a solid on small scales. Researchers at Saarland University

in Saarbrücken, Germany, slowly pulled apart two plates with plasma sandwiched in between, stretching out the fluid. Their high-speed camera images revealed a thin filament connecting the two plates. This narrow thread demonstrates that plasma is viscoelastic. “Viscoelasticity means that you have properties both from a liquid and from a solid,” said co-author Christian Wagner. Plasma’s stretchy behavior only becomes significant on a small scale, but it is still a vital part of predicting blood’s motion, particularly in small capillaries. With accurate information about blood’s behavior, scientists can create threedimensional models of the blood flow around a specific patient’s heart, helping doctors assess the risk of aneurysms and plan safer surgeries.

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Summer BUZZ... Swiss Red Cross Cuts Blood Supply to Broke Greece - Frank Jordan, Associated Press, February 26, 2013

BERLIN — The Swiss Red Cross is slashing its supply of donor blood to Greece because the financially stricken country has failed to pay its bills on time, the head of the group’s transfusion service said Tuesday. While the debts were eventually repaid, the nonprofit SRC decided to halve its blood shipments to Greece in the coming years in order to limit its financial risk. The Swiss blood sent to Greece comes

from unused emergency stockpiles and is designated for humanitarian use. The Swiss blood shipped to Greece helps meet demand from the country’s thalassemia sufferers. An estimated 3,000 people in Greece with a severe form of this genetic disorder — also known as Mediterranean anemia — need regular transfusions amounting to some 130,000 packets a year.

`Artificial Spleen` to Possibly Treat Blood Infections - By Kristen M. Kusek, The Wyss Institute Press Release

Boston, MA -- The Wyss Institute for Biologically Inspired Engineering announced a contract from DARPA to further advance a blood-cleansing technology which was developed as a new type of sepsis therapy. To rapidly cleanse the blood of pathogens, a patient’s blood is mixed with magnetic nanobeads coated with a genetically engineered version of a human blood opsonin protein that binds to a wide variety of bacteria, fungi, viruses, parasites, and toxins. It is then flowed through microchannels in the device where magnetic forces pull out the bead-bound pathogens without removing human blood cells, proteins, fluids, or electrolytes - much like a

The technology makes use of specialized blood proteins and magnetic forces to pull pathogens from the blood. [Credit: Wyss Institute]

human spleen does. The cleansed blood then flows back to the patient. When fully developed, the device will be used to treat bloodstream

infections that are the leading cause of death in critically ill patients and soldiers injured in combat.

the Drop - ADRP’s Quarterly Newsletter Spring/Summer 2013 / Page 29


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2013 Spring/Summer Drop