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Fall 2010 ADRP’s MISSION: To provide education, ADRP’s MISSION: development and resources for the provide education, donor To recruitment development and professional. resources for the donor recruitment professional. Volume 26

Inside this Issue: Summer 2009

Keeping It Relevant Advisory Panel Votes to Bar Victims of Chronic Fatigue By John Hagins Syndrome from Donating 2009-10 ADRP President

Fall Buzz Page 4Inside this Issue: Recruiter’s Challenge Red Cross Sponsors Page 4 WBDD Contest with Delta Page 5Remembering Our Friends Page 5

Youge Blood: An advisory committee to the say doctors often don’t believe they are How to Put Youth Recruitment & federal Food and Drug Administration hat sick. I want you to stop and think about on theDonor Path to Social Networks Thereyou hasdo been intense interestday – you Becoming Lifelong (FDA) is recommending that peopledoes what each and every Pages 6-8 about whether sufferers of the with chronic fatigue syndrome be connect a donor, be it a blood, tissue, Donors it i mean to be be barred fromto someonePages 2009 barred from donating blood, marrowshould or organ donation, 7-11 ADRP Conference relevant r amid – and syndrome donating blood since last year, when concerns a retrovirus may Ibemean linked to desperately in need. Highlights really the journal Science published a paper the disease. Pages 9-14 Upcoming You are the catalyst that provides a relevant – in r Webinars The panel voted nine to four that linking a retrovirus called XMRV to better tomorrow for that patient in the today’s world t 2009 Scholarship & Page 13-15 the FDA should require a screening the disease. The science whether or hospital in need of aon transfusion that t seems to Award Winners question to ask potential donors if XMRV is associated with chronic transplant. be b fragmented Pages 15-23 Scholarship they have a medical history or other diseases, or Assyndrome an organization, the Association into 10-second fatigue i of chronic Deadline fatigue syndrome and, if so, transmitted through the blood is Puget Sound Blood Recruitment Professionals sound bites canofbeDonor s exclude Page 16 them from donating. still– hotly debated. Center ADRP – will strive to increase our that h are being Hosts 2010 Conference The recommendation by the panel relevancy American to Association of Blood you, the members. To played at the same time that four other Page 24 must now be reviewed by the FDA, Banks (AABB) recommended in “raise up” the issues that are important items scroll across your television or which typically follows the advice August that until the scientific to donor recruiters and provide computer screen? Grow Your Own of such panels, but is not required to questions are worked out, people with solutions to problems that we all face Pages 25-26 What is truly relevant in a virtual do so. An FDA spokeswoman said chronic fatigue syndrome should be community of Facebook, MySpace and every day. there was no timetable yet on a final discouraged from donating blood. The Global Look ADRP has always been a terrific Twitter? A community where everyone American decision. Red Cross (ARC) has been Page 27 vehicle for networking, sharing best is a “friend,” everything can be posted The panel’s recommendation is asking potential blood donors since practices and providing recruitment for comment milestone and the details of life can October a significant for patients, to say whether they have the specific education. But if we are going bewho catalogued a series of “tweets”. Please note: Testimonials have ofteninfelt maligned by the condition and bars such patients from to take this organization to the next provided by 2009 attendees By definition, relevant means “having medical community. The syndrome, giving. are not related to the photos level, we must answer the call to be significant bearing on the material at The panel’s recommendation, if which affects over one million people appearing on the same page. the leaders thegoes issues important to hand” from the Latin in theand U.S.,comes is diagnosed based on word adopted by the on FDA, a step our profession and take a seat meaning “tothat raise up.” severe In the pain, world symptoms include further because it would include a at the table where decisions are being ofdebilitating donor recruitment, would be hard question about diagnosis as part of themade fatigue andI cognitive that effect donor recruitment and pressed to find a more difficulties. There isn’t relevant a known group collections. than thehowever, membersand ofmany ADRP and the cause, patients Continued on page 3

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other professionals that are working in blood centers and recruitment organizations across the world.

Continued on page 3


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ADRP’s VISION:

We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

ADRP EXECUTIVE BOARD

President Kelly High Director, CRM Business Transformation American Red Cross National Headquarters E-mail: highk@usa.redcross.org Immediate Past President John Hagins Chief Executive Officer American Red Cross Alleghenies Region E-mail: jhagins@usa.redcross.org President-Elect David Graham Vice President, Donor & Hospital Services Community Blood Center E-mail: dmg@cbckc.org Treasurer Charles Moore Director, Recruitment Call Centers American Red Cross Southeast Division E-mail: moorech@usa.redcross.org Vice President Moira Carter National Donor Services Manager Scottish National Blood Transfusion Service E-mail: moira.carter@nhs.net Vice President Joe Ridley Executive Director, Regional Operations Carter BloodCare E-mail: jridley@carterbloodcare.org Secretary Amy Hutch Director, Donor Recruitment United Blood Services, Las Vegas E-mail: ahutch@bloodsystems.org Executive Director Deb Swift E-mail: dswift@adrp.org Phone: 512.658.9414 the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www.adrp.org.

Advisory Panel

(Continued from page 1)

screening questionnaire that donors must answer before giving blood. The FDA regulates the nation’s blood supply and so its decision would cover all blood centers. The decision isn’t expected to have a big impact on the volume of the blood supply. Susan Stramer, executive scientific officer of the ARC, presented data to the panel based on the experience of the ARC in the two-month period since they told their centers to stop taking donations from patients with the syndrome. Dr. Stramer said that of one million blood donors in this period only 34 came forward and identified themselves as being diagnosed with it. She said this represented only .003 percent of the donors. Judy Mikovits, who led the team of researchers that published the study in Science linking XMRV to chronic fatigue syndrome, said the decision is a victory for patients because “for the first time ever, they are being seen as sick with an infectious disease.’’ John Coffin, a retrovirologist who was a member of the advisory panel and voted to support a screening question, said that he still didn’t know for certain whether or not XMRV is associated with chronic fatigue syndrome. But he said there was enough scientific evidence to support the notion that at least some cases of the condition are caused by an infectious agent. “Even if it turns out that XMRV is not Message Via Phone the cause, there might Creative and Production be something else, and prudence dictates Premium Customization a deferral of blood Media Planning and Buying donations,’’ Dr. Coffin said.

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May 18-20, 2011 / Minneapolis Hilton the Drop - ADRP’s Quarterly Newsletter Fall 2010 / Page 3


Day of Remembrance Blood Drive

FALL BUZZ

Over a thousand people were expected at Fenway Park on September 11th at the 7th annual Day of Remembrance blood drive. Many will be returning again this year; others will come for the first time to mark this solemn occasion by giving the gift of life. The American Red Cross, Boston Red Sox, and Beth Israel Deaconess Medical Center invite those who are eligible to donate blood in honor of those lost, so others may survive. Families who lost loved ones during Sept. 11, 2001, representatives from the Boston Red Sox along with city and community leaders will join blood donors. The Day of Remembrance Blood Drive extends to locations in Massachusetts, New Hampshire, Vermont, Maine and Connecticut.

Lifeblood of Scottish Blood Donor Service Honored

More than 100 blood donors were honoured by the Scottish National Blood Transfusion Service on Oct. 4, 2010. The Donor Award Ceremony is an annual celebratory event to reward and thank Scotland’s most committed blood donors. Donors will be presented with commemorative awards to mark 50 to 400 donations. Edinburgh donor services manager Vincent Mooney said “The ceremony is a wonderful opportunity for us to thank our donors for their invaluable contribution to Scottish healthcare. This year, over 100 blood donors will attend our ceremony having given an amazing 8,175 donations between them.”

Distrust of Hospitals May Deter Black Blood Donors

Reprinted from HealthDay News Significant distrust of the health-care system is a major

reason why black Americans donate blood at lower rates than whites, says a new study. Researchers at the New York Blood Center in New York City analyzed the responses of 930 black participants in Atlanta who completed an 81-question survey. The results showed that 17 percent of the participants do not trust hospitals. This lack of trust was associated with not donating blood, lack of knowledge about the blood supply, and not wanting to take part in research. Respondents who said they did trust hospitals were less reluctant to donate blood, knew more about the blood supply, and were more likely to respond to the blood needs of the community.The study was published Sept. 10 in Transfusion. “Blood centers and hospitals need to build trust with the African American community,” study leader Dr. Beth H. Shaz, chief medical officer of the New York Blood Center, said in a journal news release. “Increased trust will result in increased blood donor rates, increased participation in research, and increased medical knowledge.”

TRUSTED?


Red Cross Sponsors WBDD Contest with Delta

Winona Greenway of Albany, Ga., is planning a vacation! Greenway was the recent winner of the World Blood Donor Day promotion from the American Red Cross. Greenway entered and won the raffle, affording her two round-trip international Delta Air Lines tickets. This O-positive donor donates consistently at Darton College in Albany, Ga. Greenway has been a blood donor for the past 19 years. She realized the importance of her donations when her husband fell ill and required a liver transplant. “Our family became educated quickly on the importance of platelet and other blood products during the time that my husband was waiting for a liver,” she said.“In understanding the struggles that patients and their families experience, I have just committed myself to giving back.” Although her husband passed away in July 2005, Greenway continues her dedication and commitment to blood donations. When asked about winning the round trip Delta Air Lines tickets, she replied “I am still walking on air.” Having traveled internationally before, Greenway says she will share this trip with her son. The two will take a tour of Italy. “I just think it is so important to show others how wonderful God is and how we all need to help one another, “said Greenway.

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Safe for them. Smart for you. the Drop - ADRP’s Quarterly Newsletter Fall 2010 / Page 5


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YOUNG BLOOD: How to Put Youth on the Path to Becoming Lifelong Donors by Amy Francisco

Contrary to what some may think, young people want to give. Millennials ― those born between 1982 and 2000 ― are a generation of givers. Like their grandparents, who lived through the Great Depression and World War II, this generation has witnessed tragedy in the terrorist attacks of 2001, natural disasters of the magnitude of Hurricane Katrina, and the worst economic recession since their grandparents’ day. This has had a profound effect on their willingness to pitch in for the common good.

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YOUNG BLOOD: Morley Winograd and Michael Hais, co-authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, call the Millennials “a generation of activist doers.” So while blood donor recruitment professionals are challenged with stepping up recruitment and retention of younger donors, at least the audience is receptive. That is what Judy Freeman has found. A blood program consultant for the Oklahoma Blood Institute, Freeman pioneered the center’s High School Honor Cord Program. “Students are willing and eager to participate. At this age, most are eager to assume adult roles and responsibilities,” she says. Sure, there are obstacles to recruiting young donors, but experienced recruitment professionals have found ways to remove those roadblocks and organize drives that bring in the blood.

Fear: The Biggest Blockage Ask blood recruitment professionals who work with youth, and they’ll tell you the biggest reason young people don’t donate blood is fear. “Fear of the unknown, fear of needles and fear of passing out,” explains Joseph Shockley, a high school and college representative for the American Red Cross in the Pacific Northwest Blood Services Region. Shockley has helped double, and in some cases quadruple, blood collections in the schools in his territory.

(continued)

“I tell the kids that their fear is completely natural and is shared by just about everyone who hasn’t given blood before.” He also tells them, “If you like needles, there’s probably something wrong with you.” This, he says, almost always gets laughs and nods, which no doubt eases the tension in the room. Shockley and others, including Kristi Brown, a donor recruitment representative for the American Red Cross in North Carolina, try to move the focus from fear to the important reason behind the drive for blood ― the people who would die without it. “I try to humanize why people should give blood by telling personal stories of family members who’ve received blood,” Brown says. “We have a two-year-old in our county who’s had a heart transplant and has needed a ton of blood. We have permission to share her story, so I tell it. I speak to them at their level, and I’m open and honest.” Educate and Empower Freeman agrees that connecting with a young audience is a must when recruiting them to give blood or to recruit others. “Get in front of as many of them as you can with motivational presentations,” she says. “You can educate them about the donation process along the way, but real patients using real blood products and their stories are the best for strong, motivationally inspired results.”

“The younger, the better” is the motto of Becky Sprunger with United Blood Services in Montana, who educates elementary and middle school children about the importance of blood donation. At the elementary level, Sprunger describes blood donors as lifesaving heroes and brings in actual fireman, police officer and doctor uniforms for the students to try on. She teaches middle school audiences about the blood donation process with a short video and a hands-on demonstration using a unit of blood (purple water), platelets (yellow water) and plasma (as soap on the top).

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Freeman often uses videos during presentations to allow patients to tell their stories “directly” to students. Also effective is backing up heartwarming stories with cold, hard facts. For example, according to the American Red Cross, if a person begins donating blood at age 17 and donates every 56 days until he reaches 76, he will give 48 gallons of blood, potentially helping save more than 1,000 lives. It’s this kind of powerful statistic that can transform a single donor into a recruiter, a goal of all recruitment professionals. “I tell them I expect them to tell their friends why it’s so important to give blood,” Brown says “I try to empower them to be recruiters.” In doing so, she says you must help them feel good about what they’re doing. This strategy has paid off for Shockley as well. “Get a solid group of recruiters and give them everything they need,” he says “There’s no one better to recruit a 16- to 23-year-old than a 16- to 23-year-old. Always meet with the entire group of recruiters and pump them up. Focus them on their mission, why it’s important, what objections they’ll encounter and how to manage them.” Shockley says that communication and time are sound investments. “These students give me back twice the energy I put into them, so it’s always worth that extra trip out to the campus to do class wraps with recruiters, answering the text message at 8 p.m., and getting in front of the entire school to champion our cause. It’s like a snowball effect. You get them going and they’ll take off.” Blood, Sweat and Pride One high school blood drive program that has taken off is that of the United Blood Services center in Butte, MT. Each year since 2007, the center has organized a basketball game between the town’s two high schools. Due to the size difference in the schools, it’s the only time the Butte High Bulldogs play the Butte Central Maroons, and it draws a crowd of about 2,500, or about eight percent of the town’s population. They hold the game the first week of January, a time when blood donations usually decrease, and challenge each school’s students and alumni to donate blood during

the week before. “When donors come to our center to donate, they choose which team they think will win the game by marking our official scoreboard,” says Becky Sprunger, senior donor recruitment representative for United Blood Services in Butte. The donor also walks out with a T-shirt commemorating the current year’s challenge. At halftime of the game, Sprunger “If a person begins donating blood announces at age 17 and donates every 56 days the winner until he reaches 76, he will give 48 and presents gallons of blood, potentially helping a trophy to save more than 1,000 lives.” the winning school. Sprunger says the challenge brings in about 250 units of blood, a large amount for the area and time of year. “We brought in a live radio remote and had kids come down from each team, and we had about 70 donors in one day,” she says. “The kids really look forward to it and it sells out our civic center.” Another successful youth donor program is the Honor Cord Program that Freeman started in Oklahoma. If high school students donate blood four times ― at school, church, the mall or a community event ― before they graduate from high school, the Oklahoma Blood Institute presents them with red honor cords to wear at graduation and certificates of achievement during the school’s spring awards ceremony. (Note: Oklahoma allows 16-yearolds to donate blood as of Nov. 1, 2010, so the program

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YOUNG BLOOD: will require six blood donations starting with the 2013 graduating class.) “Students who are ‘middle of the road’ ― not the valedictorian, star athlete or a cheerleader ― can be recognized as leaders in this program,” Freeman says. “Community service like this also enhances their college applications and resumes.” While the Honor Cord Program offers individual incentives, Shepheard Community Blood Center in Georgia and South Carolina offers incentives to schools in the form of equipment and supplies through its school blood donor program, High School Heroes. Participating high schools compete against themselves as well as other schools in their size division to achieve the highest overall percentage increase in donors from the previous year. They must host at least two drives during the school year and can win grants ranging from $250 for a five percent increase to $1,000 for a 20 percent increase. (First-time participants must bring in enough donors to equal 10 percent of their total enrollment to win $500.) “By challenging schools to increase their own numbers, they work hard to beat last year’s total, they aren’t pitted against other schools, and they are able to earn more,” says Kelly Dewes, an education liaison and recruitment specialist with Shepheard. “The best part is that Shepeard is getting more donations year to year.” Dewes says that 25 high schools participated in 2009-10, and about 14 percent of Shepheard’s total annual draw comes from high school donors.

(continued)

Flow for the Future While the short-term benefit of successful school blood drives and other programs that recruit youth as blood donors is an increase in the number of blood units and blood products available to those who need them now, the long-term benefit is far greater. “The younger you can educate kids about donating blood, the sooner it will come to be something that’s second nature to them,” Sprunger says. Freeman concurs: “They are our blood donors of the future.” To prove it, Freeman’s center studied a six-year statistical sampling of 10 high schools with 108 students who had participated in its Honor Cord Program. They found that students who donated at least four times and were recognized for it donated in the future more than twice as often as students who did not participate in the program. This is important because in a given year, 19 percent of blood donors donate occasionally, 31 percent are first-time donors, and 50 percent are regular, loyal donors, reports the American Red Cross. An ample blood supply relies on repeat donors. “Our donor base is aging,” Dewes says. “As baby boomers move from blood donors to blood recipients, we must look to a new pool of donors to save the day. It is our hope to not only collect blood from healthy young people now, but to start young people on a lifelong path to blood donation.”

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10 School Drive Tips from the Pros 1. Start early. “Work with your student sponsor or teacher and principal as far in advance as possible on blood drive dates and presentations,” advises Judy Freeman of the Oklahoma Blood Institute. “High schools have an abundance of activities, testing schedules, and yes, teaching time, and you need the support of both the principal and superintendent for the best results.” 2. Communicate. “Never just drop stuff off. Meet with teachers face to face, answer their questions, educate new teachers, and take the pressure off of them by saying, ‘Let me come in and educate the kids [on blood donation],’” says Kristi Brown of the American Red Cross, Carolinas Region. 3. Check the school calendar. “We tell donors not to do any heavy lifting or strenuous activities for 24 hours, but football and softball players and dance team members all want to donate too,” says Kelly Dewes with Shepheard Community Blood Center in Georgia. “It pains me to send away 50 students who were ready and willing to donate. So we try to schedule around game days.” When this isn’t possible, or students have practice on the day of the drive, Dewes says she simply encourages students to donate at their nearest center. 4. Don’t underestimate. “Identify the sponsor, how many students are enrolled, and the strength of the student group organizing the drive,” advises Joseph Shockley, American Red Cross, Pacific Northwest. “We get in a nasty habit of projecting goals based on past performance and that can sometimes be a trap to underestimating a sponsor’s potential.” 5. Revise the plan. “If a drive gets backlogged, schedule fewer every 15 minutes next time,” Brown says. “The number per hour is based on the goal and varies by the location. I schedule about 120 percent of my goal. But you have to base it on the nuances of the drive and account for deferrals. It takes an hour on average to do a blood draw. If we’re keeping kids two hours, they’re missing class. I want to schedule it so it runs smoothly and the school is happy with the process too.” 6. Use technology. “We use coaster pagers (like a restaurant uses) on occasion when the school isn’t using timed sign-ups,” Dewes says. “The students sign their names next to pager numbers and are issued pagers and sent back to class. They come back to the drive when the pagers go off, just like at a restaurant when your table is ready.” 7. Pre-educate. “The most common deferral in high school students is low hemoglobin,” Dewes says. “What teenager wants to eat brussels sprouts and sardines? I try to get speaking engagements before the drive, where I hand out rack cards with good foods for raising iron levels. I poke fun at the list to gain their trust, saying something like, ‘There are going to be a few things on here that you’re going to ask, ‘Really, you want me to eat liver?’ But there are other good things on here. You can eat watermelon and berries. I eat shrimp and collard greens the day before I donate every time.’” 8. Show up. “I’m at the drives,” Brown says. “I’m networking with the kids and teachers, and making sure it’s flowing. I do prescreening at the front part of the drive to try to get students back to class who might not be able to donate.” 9. Remind. “Sometimes, students have had a honey bun and Mountain Dew for breakfast on the day of the drive,” Brown says. She recommends advising organizers to make an announcement over the school’s PA the day before that reminds students to eat a nutritious breakfast and bring their IDs on the day of the drive. 10. Be human. “I pat students on the back who are donating,” Brown says. “If they’re nervous, I hold their hands or talk with them about what they did on spring break to distract them. If you’re warm, friendly and inviting, and they have a good experience, they will come back.”

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ADRP Conference Mark Your Calendars! May 18-20 Hilton / Minneapolis, MN

Mark your calendars now for the 2011 ADRP Conference to be held at the Hilton in Minneapolis, MN. Minneapolis is a progressive destination with a dynamic vibe and a whirlwind of creative energy. ADRP Attendees will find all the attractions, events and excitement of a major metropolitan area, without the hassles.

Page 12 / the Drop - ADRP’s Quarterly Newsletter Fall 2010


Upcoming Webinars ADRP Announces 2010-11 Webinar Schedule for Members Get professional development and education delivered to your desk every month by participating in ADRP webinars. These webinars are offered free of charge to ADRP members.

Growing Your Hospital Blood Drive

Wednesday October 20th, 2010 2 pm CST Speaker: Andrea S. Johnson Community Representative, MD Anderson Blood Bank Hospitals are a business. Big business. The employees have the same fears, time constraints, and lack of information as everyone else. Find out how to cut through the hospital politics, target visitors, convince non-medical staff of the importance of donating and help find a way for medical staff to facilitate time to donate centers’ program to get the most units out of the drive. Hospitals are the perfect audience for the recruiters message and they can be put on the calendar in difficult times of the year and be successful if they are targeted correctly. A hospital blood drive can make or break monthly goals. Planting successful seeds will make them grow!

Type Matters Thursday, November 4, 2010 2 pm CST Speakers: Annetta Morris, Director, Commit for Life Program Gulf Coast Regional Blood Center and Billie Johnson, Vice President, New Client Results, Incept Corp. Eric Poerschke, Manager Partner, Next Level Thinking Have you ever dreamed that it would be possible to have enough of the right type of blood on your shelves to meet the needs of area patients? This session will take a look at Gulf Coast Regional Blood Center’s progressive new strategy to convert donors to the right product type through marketing and conversations. Attendees will review the old strategies that led to appeals, inconsistent messaging and low inventory, as well as a new approach that educates donors and reinforces

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Upcoming Webinars the message with every touch point on their unique ability to assist the patients we serve.

Blood Drive Boot Camp Wednesday, December 15, 2010 2 pm CST Speaker: Erin Survant Director of Donor Recruitment Coastal Bend Blood Center Blood Drive Boot Camp is one of several blood drive coordinator workshops established by the Coastal Bend Blood Center to provide volunteers with the tools and knowledge needed to organize successful blood drives. This webinar will provide participants with an overview of the coordinator training program currently developing at the Coastal Bend Blood Center, while giving direction on how this program can be recreated and adapted to meet the needs of individual blood centers.

How to Move Your Team From Pleading to Partnering Wednesday, January 12 2 pm CST Speaker: Kenda Morris Regional Recruitment Manager Oklahoma Blood Institute This webinar will provide a plan to help empower your team with the right tools, incentives and attitude for smarter success. As part of this interactive webinar, participate in a brainstorming activity to identify features and benefits that are key in defining your organization’s value in order to meet the needs of your sponsor groups.

Tricks of the Trade for Volunteers Tuesday, February 15 2 pm CST Speaker: Scott Justus Volunteer and Special Programs Coordinator Carter BloodCare Learn how to create Volunteer Advisory

Councils that involve active donors, volunteers and the community in the support of the local blood supply through education, events and the unique community interests of each donor center. The council also supports the recruitment of new donors. The success of the program has proven immediate once the councils are formed. Some benefits include extending the blood center’s contact list. Should shortages arise, having these volunteers who can reach out to their personal sphere of influence extends the center’s message of need.

Telerecruitment Topics Wednesday, March 23 2 pm CST Facilitator: Chuck Moore Director Recruitment Call Centers American Red Cross Southeast Division Biomedical Services This webinar will explore the function of telerecruitment as an integral part of the blood center’s marketing efforts. Panelists will seek to explain the role of effective telerecruitment as one element in the direct marketing mix that includes direct mail, email, broadcast voice mail, promotions, public relations, and other marketing tools. The session will also explore essential benchmarking tools that evaluate effective telerecruitment performance.

How To Make Over 50 Percent of Your Monthly Collections Type O! Wednesday, April 13 1 pm CST Speakers: Amy Calhoun Regional Business Development Manager American Red Cross Mid-Atlantic Region and Kristen Hatfield Regional Communications Manager American Red Cross Mid-Atlantic Region This presentation will share creative and new ideas to recruit Blood Type O donors. It will

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Upcoming Webinars cover a strong Type O donor program that incorporates how to recruit lapsed O donors and a few different and fun ideas to get these donors coming back every 56 days. There is also a double red companion piece. The results of the combined efforts of these initiatives will be shared with participants. The overall results include 53 percent of blood type O collected monthly. The speakers will share several techniques and materials.

Tapping Into Those Varsity Veins Wednesday, June 15 1 pm CST Speaker: Caryna Wilding Community Development Coordinator Canadian Blood Services Canadian recruiters have been successful in building loyalty among young donors despite these restrictions and have created a powerful

and unique set of best practices that focus on motivating youth to adopt blood donation as their social mission. Learn how this existing program has been adapted and utilized in the College/University environment to stabilize collections and encourage students to donate as a team.

Hot Topics in Recruitment Wednesday, July 13 1 pm CST Faciliator: Diane Wolf Manager Donor Recruitment United Blood Services Join us for an ADRP’s ‘real world’ tools webinars. Ask a panel of experts those difficult ‘how to’ questions. From how to recruit in difficult times…to how to increase penetration rates…to how to tell donors no…hear about best practices in recruitment.

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the Drop - ADRP’s Quarterly Newsletter Fall 2010 / Page 15


Deadline December 3rd Scholarships Each year, ADRP awards four scholarships to managers and recruiters looking to enhance their expertise. All scholarships provide a complimentary registration to the ADRP conference and cover two nights of hotel costs. Applicants simply write a 500word essay and submit an application online.

for ADRP Scholarship Applications & Award Nominations Don’t miss an opportunity to receive industry recognition as well as FREE ADRP conference registration and complimentary hotel accommodations!

Apply online at www.adrp.org or call 512.658.9414 TODAY

Awards Annually ADRP honors seven individuals with the following awards: -Recruiter of the Year -Manager of the Year -Chairperson of the Year -Organization and Media of the Year -Ron Gilcher Award -Ronald Franzmeier Award For information and to apply online, go to www.adrp.org before Dec. 3. Page 16 / the Drop - ADRP’s Quarterly Newsletter Fall 2010


2010 Fall Drop