Issuu on Google+

ADRP’s MISSION: To provide education, development and resources for the donor recruitment professional. Volume 26

Summer 2009

Keeping It Relevant By John Hagins 2009-10 ADRP President

W

hat does it mean to be relevant – and I mean really relevant – in today’s world that seems to be fragmented into 10-second sound bites that are being played at the same time that four other items scroll across your television or computer screen? What is truly relevant in a virtual community of Facebook, MySpace and Twitter? A community where everyone is a “friend,” everything can be posted for comment and the details of life can be catalogued in a series of “tweets”. By definition, relevant means “having significant bearing on the material at hand” and comes from the Latin word meaning “to raise up.” In the world of donor recruitment, I would be hard pressed to find a more relevant group than the members of ADRP and the other professionals that are working in blood centers and recruitment organizations across the world.

Inside this Issue: Recruiter’s Challenge Page 4 Remembering Our Friends Page 5

I want you to stop and think about what you do each and every day – you connect a donor, be it a blood, tissue, marrow or organ donation, to someone desperately in need. You are the catalyst that provides a better tomorrow for that patient in the hospital in need of a transfusion or transplant. As an organization, the Association of Donor Recruitment Professionals – ADRP – will strive to increase our relevancy to you, the members. To “raise up” the issues that are important to donor recruiters and provide solutions to problems that we all face every day. ADRP has always been a terrific vehicle for networking, sharing best practices and providing recruitment specific education. But if we are going to take this organization to the next level, we must answer the call to be the leaders on the issues important to our profession and take a seat at the table where decisions are being made that effect donor recruitment and collections.

Continued on page 3

Donor Recruitment & Social Networks Pages 6-8 2009 ADRP Conference Highlights Pages 9-14 2009 Scholarship & Award Winners Pages 15-23 Puget Sound Blood Center Hosts 2010 Conference Page 24 Grow Your Own Pages 25-26 Global Look Page 27 Please note: Testimonials provided by 2009 attendees are not related to the photos appearing on the same page.


Page 2 / 2the Drop - ADRP’s Summer Page / the Drop - ADRP’sQuarterly Quarterly Newsletter Newsletter Fall 2007 2009


Relevant...(Continued from page 1) We need to develop positions on to take this same approach with new deferral and eligibility criteria. ADRP. We need to be able to provide Get involved. Understand the the knowledge and data to others issues and the problems. Apply in a manner that is concise and your unique creativity to develop a understandable because you are solution and continue to move our not going to find a greater resource profession forward. But it all starts than this group of individuals and with involvement in a relevant the organization that represents cause. your profession. Over the last 31 years, ADRP Over the last has been few years, we led by some What is truly relevant extraordinary have begun to develop criteria in a virtual community people that have for professional volunteered of Facebook, MySpace certification. their time to this A certification organization and Twitter? that means because they by education, believed donor training and experience the recruiters needed the support that person before you has met the they could offer. I repeat, please qualifications and knows donor get involved. There are numerous recruitment – and is committed opportunities available to serve on to continuing his or her learning committees and work-groups of all throughout their career. We must shapes, sizes and objectives. make certification relevant to the I want to thank the members of industry to which we belong and ADRP for showing the confidence the world in which we live. in me to lead this fine organization Our new immediate past over the next year. I am honored president, Carolyn Mihalko is to lead the organization that fond of using famous quotes to represents the recruitment clearly articulate the message profession. The work you do is she is delivering. I’m going to honorable, the work you do is borrow from that approach and life sustaining and everything in quote Benjamin Franklin, who was your hospital, blood center or himself paraphrasing the general collection program begins with you Hannibal of Carthage by saying, recruiting a donor; that, to me, is “We will find a way or we will the definition of relevancy. make one.” Now I know that we have all done this from time-to-time professionally. We’ve looked for the answers to previously solved problems but in the absence of solutions, we’ve each been creative and found a new solution that had yet to be uncovered. We have

ADRP’s VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

ADRP EXECUTIVE BOARD President John Hagins CEO American Red Cross Greater Alleghenies Region E-mail: jhagins@usa.redcross.org Immediate Past President Carolyn P. Mihalko Director of Education American Red Cross Biomedical Services, NE Division E-mail: mihalkoc@usa.redcross.org President-Elect Kelly High Senior Program Manager Recruitment Optimization American Red Cross National Headquarters E-mail: highk@usa.redcross.org Treasurer Christine M. Foran Manager, Corporate Relations Hudson Valley Blood Svc., New York Blood Center E-mail: cforan@nybloodcenter.org Vice President Scott Caswell CEO American Red Cross Central Plains Regions E-mail: caswellsl@usa.redcross.org Vice President Joe Ridley Executive Director, Regional Operations Carter BloodCare E-mail: jridley@carterbloodcare.org Secretary Charles Moore Director, Recruitment Call Centers American Red Cross Southeast Division E-mail: moorech@usa.redcross.org Executive Director Deb Swift E-mail: dswift@adrp.org Phone: 512.658.9414 the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www. adrp.org.

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 3


The Recruiter’s Challenge By Carolyn Mihalko ADRP Immediate Past President You have been successful for years as a donor recruiter, but in this upside down economy which is affecting all your donor groups, you are constantly looking for new and innovative recruitment ideas. Where can you turn? First, the Association of Donor Recruitment Professionals! Go to www.adrp.org: • Recruiter Resources: The last entry is from a recent webinar by Chris Sopa on “Transforming Performance in Times of Change.” Other presentations that have excellent tips in Recruiter Resources include: “The Smarter Than Average Guy’s Guide to Individual Goal Achievement,” “All About Blood: Developing an Effective Elementary Education Program,” and “Making Donor Days Your Donors’ Way: A Guide to Fixed Site Recruitment.” More will be posted here in the future. • the Drop: Find issues of the ADRP newsletter on the association website. Relevant articles from the Fall 2008 edition are “Media Partnerships Makes Blood Flow,” “Young Women Rolling Up Sleeves to Give Blood,” “Operation Lifeblood: Working Effectively with CEO’s,” and “Building Effective Relationships: Key to Donations.” There are countless more excellent tips in other editions. • ADRP Annual Conference: We will be heading to Seattle in 2010. It’s not only a place to gain knowledge from expert speakers, but will afford many opportunities to network with other recruitment professionals. • Become involved in the ADRP: Volunteer for a committee….the time invested on your part will bring you the benefits of knowing people in the field outside of your blood center or hospital blood bank and therefore, more ideas for successful recruitment. • In the future, look for more webinars on timely topics!

Society of Blood Banks, the Florida Association of Blood Banks, and America’s Blood Centers. Even if you can’t attend any of these conferences, use your unique networking skills to contact someone who does and ask for copies of presentations. Another resource is Donor Recruitment: Tips, Techniques, and Tales, a joint publication by the AABB Press and the ADRP. Chapters you will find pertinent for fresh approaches are: • A New Approach to Donor Recruitment: Stop the Insanity • Developing Key Contacts in the Community • Strategic Partnerships • Minority Recruitment Strategies • The Key to Success with Religious Groups • Pay It Forward: H.S. and College Donor Recruitment This book can be obtained through the AABB sales department at 301.215.6499 or at www.aabb.org. Ask your director or manager to buy one for the entire department! Making a difference. Recruiting Voluntary, Nonremunerated Blood Donors is an excellent source for recruiters in developing countries. It contains the A to Z’s of the necessary tools that lead to safe and adequate blood supplies in Africa, Asia, and South America. There is a new 2008 CD version and the material is downloadable at www.ifrc.org/WHAT/health/blood/publicat.asp. In addition, you will find on this page a vast amount of material on donor recruitment and retention in both developing and developed countries in the Donor Recruitment International newsletter. Jeffrey Gitomer is a writer and speaker on sales, customer

Expand your horizons by joining a local community networking group...

In addition to the ADRP Annual Conference, there are international, national, regional and state organizations which host workshops and meetings. Among them are the AABB, the International Colloquium (Ethiopia in 2010), South Central Association of Blood Banks, the California

Page 4 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

Continued next page


Challenge...(Continued from page 5) loyalty and personal development. His latest book, The Sales Bible, has a wealth of information including a chapter on networking – success by associations. Speaking of networking, don’t only network with other donor recruiters. Expand your horizons by joining a local community networking group, a local civic organization, the Chamber of Commerce, a chapter of The National Association of Sales Professionals or other similar organizations. No matter where you are…in the grocery store, at church, or volunteering at your child’s school, always use the opportunity to meet other people who can lead you to opportunities for blood drive sponsorship or ways to increase your productivity.

Other valuable sources for new ideas include websites such as www.aabb.org, www.cbs.org (Canadian Blood Services), www.psbc.org (Puget Sound Blood Center), www.gitomer.com, www.fbs.org (Florida Blood Services), and Mi Sangre es tu sangre under ‘Donate Blood’ on the South Texas Blood and Tissue Center website. For information helpful to minority recruitment and retention, access the American Red Cross NY-Penn website (Diversity). Utilize any search engines to find even more. It takes time, but can be very rewarding. What to do in these uncertain times? Stay positive, remember your customers (sponsors and donors) are going through this too, and utilize all the above mentioned resources and more! Happy Recruiting!

Remembering Our Friends

Susan Morris

Susan Morris, donor recruitment manager for the Stanford Blood Center, died from injuries sustained in a car accident on June 24. She was 52. “In her brief 14-month tenure with us, Susan brought exuberance to the Center that will be missed tremendously. I don’t think any of us will forget the electricity she could bring to a presentation, meeting or conversation,” said Harpreet Sandhu, Director of Donor Services for the center. Often arriving at her office by 5:30 a.m., Susan worked around the clock planning recruitment and outreach efforts, meeting with local blood drive coordinators and making connections with community leaders to further the mission of the blood center. “Susan was passionate about two things in life: her children and blood-banking,” said Sandhu. Morris had distinguished careers in broadcasting and advertising prior to taking her first job in blood-banking in 1995. A Tennessee native, she worked throughout the South before taking her position at Stanford. Donations in Susan’s memory may be made to the American Cancer Society.

Taunia Oeschlin Taunia Oechslin was our good friend, colleague and former ADRP Red Cross Board liaison. After a threeyear fight against breast cancer, Taunia succumbed on Thursday evening, April 9, 2009. She leaves to mourn her loss, her husband Brian and their five-year-old son

Connor; her parents, Pam Halcrow and Don Dudley; and a host of friends in her home community, in the Red Cross and in blood centers across the United States. Her Red Cross career began with the Penn-Jersey Region in Philadelphia, followed by service as the DRD Director at the Great Lakes Region in Lansing, Michigan. Her tenure at the Greater Alleghenies Region began six years ago as Senior Director of Recruitment, and in 2004 she was assigned the responsibility of establishing the Johnstown-based Telerecruitment Center that also serves the Appalachian Region and the Mid-Atlantic Region, both in Virginia.

Lorraine Ann Kohr Former ADRP President Lorraine Kohr passed away suddenly on Saturday, February 7 at the young age of 46. She is survived by her sister, niece, nephew, close friends and anyone whose life she touched. When Lorraine served as ADRP President from 1995-1996, she was instrumental in getting many individuals involved in the organization. Lorraine will always be remembered for her smile, giving attitude and dedication to helping others. Memorial donations may be sent to the Price Rehabilitation Center, 38 Border St., Newton, MA 02465. Lorraine, who had been employed by American Red Cross while ARDP president, was the vice president of Development and Marketing for the Barry L. Price Rehabilitation Center in Newton at the time of her death. A graduate from Regis College in Boston, Lorraine received a master’s degree in business administration from Bentley College in Waltham.

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 5


Donor Recruitment & Social Networks:

Trendy Web Tools Will Find Your Millennials--Guaranteed By Kelly Hettinger Recruitment Coordinator Aultman Blood Center Page 6 / the Drop - ADRP’s Quarterly Newsletter Summer 2009


E

verybody wants them. Everybody needs them, and blood centers are no exception. The next generation or “Millennials” have the potential to be the next great generation in American history. They have a spirit of volunteerism and awareness of the world around them, but they’re less inclined to use conventional media to keep up with the news. Millennials have come of age with technology and use it constantly, not just for work, but to build and maintain relationships. This is the group whose multi-tasking lifestyle depends on iPods, instant messaging, cell phones and social networking sites such as Facebook. So what does all of this have to do with blood donor recruitment and retention? Just about everything if we plan on staying relevant in this new “constantly connected” world. Developing a successful social network to recruit and retain a population of young, millennial donors will prove vital to the future of our blood supply. As our faithful baby boomers begin to age, we are meeting challenges that we have not encountered in the past. Young adults today are staying in school longer; they are launching their careers on their own terms, and dedicate more time to personal interests such as travel and leisure rather than settling down. We in turn must recognize that traditional methods of recruiting

17-25 year olds have quickly become obsolete. In fact, most potential donors in this group don’t even have a landline. Social networking breaks those barriers by building online communities of people who share interests and activities. Most social network services are web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking encourages new ways to communicate and share information, and are used daily by millions. However, being relevant to the Millennials and edgy in

our communication aren’t the only benefits to the necessary shift in our marketing paradigm. There are several benefits to using this type of channel, including its low-cost, high return; the amount of donors that can be reached through virtual communication; and third party recruitment. You don’t have to be a genius to recognize that today’s financial climate leaves little in the budget for marketing campaigns as we knew them. Gone are the days when it was “off to the printer” with the new, multi-color, high gloss, 30-page booklet of donor gifts that they could win after so many donations. No longer can we whisk a 10,000 piece direct mail job to the post office. It is imperative that we, as recruiters, get about the business of mastering the technology at hand to drive higher levels of recruitment even as we remain budget conscious. Facebook, for example, allows businesses to post “pages” regarding their business. It costs nothing to open or maintain, and you can literally put your program in the eye lines of hundreds of thousands of potential blood donors.

Another benefit to the social networking phenomenon is that it allows you to communicate immediately with countless potential donors. Within minutes of getting word that your blood inventory levels have reached a critical low, you can alert hundreds of potential donors. Quicker than calling your local radio stations or writing a public service announcement, you can have a donor in the chair. Imagine telling 100 of your friends that your blood center is in need of type O- blood. Now imagine that five of each of those people’s friends (which is a conservative number) see that information and feel the need to help. Now imagine doing all of that while drinking your coffee. In minimal key strokes you have grabbed the interest of a young, healthy, eligible donor base to meet your blood center’s need. The last, and perhaps most unique, benefit of social networking with the Millennial is third party recruiting.

Continued next page

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 7


continued from page 7

If one person be-friends you on Facebook or MySpace, all of their friends can see you, and all of their friends and so on and so forth. The potential to gain interest in your program and network with present and new donors is limitless. Never before have blood recruiters had this much power to reach out. So what is stopping us from loading up our recruitment tool belts with Web 2.0? It may be partly because we are stuck in our traditional recruiting ruts. It may be that there are some among us who still doubt the potential of this generation as a donor group. Or it may be because there are valid concerns of control over this type of marketing campaign. Many still fear the technological wave that has taken over the way we communicate, and for good reason. Without controlled supervision, a clear vision for the campaign, and apparent guidelines, this form of communication has the potential to grow out of control, or

worse, get started then forgotten in the web wasteland. Developing and implementing a carefully constructed social networking campaign however, is easy and is just what we need to take us to the next level. So log on, log in, upload, download, instant message, and blog away as much as you can recruiters because social networking is here to stay. And for better or worse, with millions of users daily, it will increasingly become not only the most cost effective, but also the best way to reach Millennials and take our recruiting efforts to the next level.

Kelly Hettinger khettinger@aultman.com

Page 8 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

Tips for Successful Social Networking

Here are a few tips to help start a successful social networking campaign to target Millennials:  Use your page to advertise information about your facility, blood needs, and donor incentives.  Use social networking to not only recruit 17-25 year olds, but to also engage 15 and 16 year olds and peak their interest so they are ready to give when they come of age.  Only have one or two page administrators.The less people that can log on and change/audit your content, the less likely there are to be errors. Also, having two sets of eyes is good to reduce simple mistakes in grammar or other issues.  Make “updating” your page an everyday task. If you know that you need to check your site daily, it will become as easy as checking your email.You can also keep your page up all day and refresh to ensure that news feeds or comments aren’t being posted that you don’t want on your page.  Take a dedicated computer to your high school and college drives. Ask the students at the canteen to become your “friend” or a “fan” of your page.  Ask for help. If you are fortunate enough to have a corporate communications department, marketing director, or just someone that you trust ask them to proofread and check your page occasionally. Good luck and happy posting!


D

uring the 2009 Conference in St. Pete Beach, ADRP members listened as professional speakers and peers encouraged them to weather the tough economic times and inspired them to try new ideas. With J.B. Gaskins of Florida Blood Services (FBS) serving as emcee, the conference began on Wednesday evening with a welcome from Don Doddridge, FBS CEO, and German Leparc, FBS medical director. 2008-09 President Carolyn Mihalko addressed attendees during the Thursday morning session, noting this past year has certainly been a “topsyturvy one for all…both personally and professionally.” “The economic downturn has affected all of us – extending from donors, sponsors, blood centers, hospitals, vendors, banks, the auto industry, department stores, education institutions, construction workers,

to the ‘mom and pop stores’ in our neighborhoods.” “However, patients still need the benefits of our work and when the times get tough, we tough ones keep going,” she said. Mihalko reminded attendees of a quote by Dr. Martin Luther King Jr, “The ultimate measure of man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” In the midst of these challenging times, Mihalko reported that ADRP had several successes to be proud of: • Co-hosted the 2009 Annual Conference in St. Pete Beach with Florida Blood Services. • Increased the diversity of both the Board of Directors and membership. • Expanded its international membership. • Obtained funding for the certification program. To date

$20,500 has been donated by various blood centers and vendors to help develop the program’s curriculum. Mihalko explained that a key component of the certification program, a sales piece for recruitment and sponsorship, had been piloted in a preconference workshop. Chris Sopa of Chris Sopa International, the conference’s opening keynote speaker helped to write and deliver the program. Mihalko encouraged individuals to read about the certification program and ask questions of board members. “ADRP is developing the certification program to elevate professional standards, enhance individual performance, and recognize professionals who demonstrate the knowledge essential to the practice of recruitment and recruitment management,” said Mihalko. “Look for additional information on the program in the coming months,” she told attendees. Following Mihalko, Sopa encouraged attendees to empower themselves to work better and live longer. “Self-empowerment starts with self inspiration and the main ingredient of self-inspiration is high self-esteem. When you feel good about yourself you radiate that vibration to everyone you come in contact with every day. Perceive stress in a different light,

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 9


define what is important to you and be able to effectively balance the hectic schedule we all subjugate ourselves to daily,” said Sopa ADRP started off Friday morning by recognizing scholarship and award winners (see pages 15-22). Following the award ceremony, Bobby Petrocelli reminded everyone that 10 seconds can change your life. The author of several books, Petrocelli shared with attendees the power of personal decisions and how to build a strong foundation for your life. FBS provided complimentary copies of his book to all attendees. During Friday’s membership meeting, ADRP members selected the new association board, naming John Hagins of American Red Cross as the 2009-10 ADRP President. Hagins began his career with the American Red Cross (ARC) in 1987. He spent his first eight years with the organization in hospital services. Hagins served with progressing responsibilities up to assistant director responsible for blood service delivery to more than 100 hospital customers. For the last 10 years, he has been responsible on a director level for various activities related to donor recruitment. Hagins has been the senior director responsible for all areas of

• Vice President Joe Ridley, Executive Director, Regional Operations, Carter BloodCare • Treasurer Christine Foran, Manager of Corporate and Community Relations, New York Blood Center • Secretary Chuck Moore, Director, Recruitment Call Centers, American Red Cross Southeast Division New Board of Directors At-Large members: • Todd Abner, Vice President of Donor Recruitment, Oklahoma Blood Institute • Moira Carter, National Donor Services Manager, Scottish National Blood Transfusion Service, Scotland, UK • Maria Elena Geyer, Vice President, Donor Services Group, Puget Sound Blood Center • David Graham, Director of Donor Services, Community Blood Center • Matt Granato, Director, Marketing and Member Services, America’s Blood Centers • Darrin Greenlee, Director of Donor Recruitment, San Diego Blood Bank

recruitment, collections and marketing / communications. He is an active member of AABB and has presented on multiple topics including quality of life for collections staff, managing recruitment activities and apheresis platelet donor recruitment and collection. Hagins is currently serving as interim CEO for the ARC Greater Alleghenies Region.

The remaining members of the Executive Committee include: • Immediate Past President Carolyn Mihalko, Education Director, American Red Cross Biomedical Services • President-Elect Kelly High, Sr. Program Manager, Recruitment Optimization, American Red Cross National Headquarters • Vice President Scott Caswell, CEO, American Red Cross Central Plains Region

2009-2010 ADRP Board

Page 10 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

• Paul Hayes, Marketing Manager, New Zealand Blood Service, Auckland, New Zealand • Amy Hutch, Director of Donor Recruitment, United Blood Services, Las Vegas • Wyn Johnson, Manager, Donor Recruitment, Marrow Donor Program, Gulf Coast Regional Blood Center • Aissa Martin, Regional Manager Recruitment Support, American Red Cross, Southern Region • Carol Mitchell, Corporate Manager, Donor Services, Canadian Blood Services • Vicki Thomas, Director, National Accounts and Donor Recruitment, American Red Cross National Headquarters • Betsy B. Ward, Director, Donor Recruitment, Memorial Blood Centers Throughout the conference attendees were able to choose between recruiter and manager tracks at the conference. CDs of conference sessions and DVD’s of Film and Radio Award submissions are still available for purchase.


Conference Testimonials This was the best conference for usable information that I have attended. It was in a lovely location.The conference hotel was outstanding--good food and accommodations, beautiful setting and rooms.The conference was well organized--ran smoothly and had a built-in treasure hunt that supported attendance and evaluation completion. Really energizing. Deborah Noonan, MBA,The Children’s Hospital, Aurora, Colorado

As a first year attendee, I met people from across the country and world who are experiencing the same struggles and successes as me and my colleagues. It was wonderful to gain new insight and ideas from them, as well as take part in topical discussions for areas that interest me and my blood center. Abby Hausmann, Blood Center of Iowa

The ADRP Annual Conference was by far the most motivational learning experience I have had in my career. I left feeling inspired, engaged and secure that there was a network of support for me outside my direct peers. I met friends I will have for a long time. And I can’t wait to see them next year! Alice Townsend, Oklahoma Blood Institute the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 11


It is truly refreshing to attend a conference where everyone can relate to you. I enjoyed my time, met new people, and took away a plethora of knowledge not soon to be forgotten. Liesl Disch, Southeastern Community Blood Center, A Division of Florida Blood Services

The ADRP conference was an excellent blend of the big picture that inspires, as well as the details that are key to taking something home you can actually put into practice. Informative and inspiring. Jim Tinker, Kentucky Blood Center

This was my first ADRP conference and WOW! Well-organized, energizing and informative!! What an amazing learning opportunity with an abundance of concrete tools to take home and put to use immediately! Thank you so much! Bambi Renner, American Red Cross, Bozeman, Montana

Page 12 / the Drop - ADRP’s Quarterly Newsletter Summer 2009


Attending the ADRP conference energizes your creativity. It is not only sessions where you learn, you learn through networking with others who do what you do and “Get it”! Grace Gehrke, New York Methodist Hospital, Brookyn, NY

This was my first ADRP conference. As a communications professional who is relatively new to the blood banking industry, I walked away with a host of valuable tools from each session that I attended. From tips to help boost exposure at existing drives to ideas for new programs, I found the ADRP experience to be incredibly beneficial, both to me as a professional and to my blood region. April M. Phillips, American Red Cross, Southern Blood Services Region

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 13


In these uncertain economic times, the benefits of networking and sharing best practices at ADRP becomes even more critical to the success of our individual organizations.The enthusiasm and excitement we bring back home translates into empowerment as we hit the ground running, full of ideas to accomplish our mission in the best way possible. Paula Dayton, University of Iowa DeGowin Blood Center

The ADRP is a wonderful opportunity to connect, and re-charge for seasoned professionals. For new recruiters, it is energizing and a tremendous tool in centering new team members on our mission. I recommend this conference to those new to the industry, especially within the first 18 months of employ! Pamela Rascon, Shepeard Blood Center

The ADRP conference is very worthwhile for new recruiters, veteran managers and everyone in-between. Networking with other professionals from around the nation and throughout the world serves to enlighten and enhance the conference attendees. Walker Nelms, American Red Cross Appalachian Regional Blood Services

Page 14 / the Drop - ADRP’s Quarterly Newsletter Summer 2009


2009 ADRP Scholarship Recipients Nancy J. Chapman Scholarship Linda McCormack Canadian Blood Services Twelve years ago when Linda McCormack became a volunteer at the Canadian Red Cross, she had no idea she would be launching a new career. After being downsized from a well-known Canadian bank, Linda volunteered at an organization that was focused on saving lives not company products. She found the aspects about the blood system, the need for blood and blood products fascinating and she was hooked. As an Apheresis Recruiter for The Canadian Red Cross Society, she brought with her knowledge and experience from various management positions she held there including: Financial Analyst, Accounting Manager, Manager of Administration, Credit Manager, Operational Analyst and Customer Service Trainer. Within her first six months on the job as an Apheresis Recruiter, she was asked to

assume the added responsibility of recruiting whole blood donors and organizing in-city clinics. Linda continued in this role until September 1998 when the new Canadian blood agency was launched as Canadian Blood Services. During the transition period, Linda became the Coordinator of Volunteer Resources. In this role, she was responsible for launching the new volunteer program in the Southern Ontario region. In 2003 Linda was asked to accept a special assignment to audit and revamp the volunteer program in the North East Ontario region. After successful implementation of over 50 proposals, Linda joined the North, East Ontario team and headed up the Volunteer Resources Department there. In 2007 Linda was the Team Leader of a working group, which standardized and implemented national procedures for Volunteer Resources staff, which included the training and scheduling of

groups and has increased collections in her territory by 200 percent. Last year, Kelley beat her collection goals more than 29 percent. When Kelley McPhail was asked in college to donate blood she not Kelley has not only worked only said no, she nearly fainted at the with a diverse group of donor accounts; she has more than thought. Today, after nearly 17 years a decade and a half of work in the blood banking industry, Kelley experience specializing in is not only a multi-gallon donor, but, in her role as a Blood Program military donor recruitment and has worked with Native Consultant with Oklahoma Blood American groups to both educate Institute, she’s recruited countless and increase the Oklahoma blood donors. Kelley began her career with Blood Institute’s donor base. Oklahoma Blood Institute in 1994 This year, Kelley accepted the challenge to develop a Student after leaving a similar position with the American Red Cross. At Oklahoma Leadership Panel to aid in donor recruitment with universities. Blood Institute, Kelley has worked with more than 400 different sponsor Kelley’s impressive body of work

volunteers. In June of last year Linda was promoted to Manager of Donor Services for North, East Ontario and Nunavut. Linda is proud of her community development coordinators and is eager to attend the conference workshops and to share the knowledge she will acquire at the conference with her team. (see winning essay, page 17).

Presidential Scholarship Kelley McPhail Oklahoma Blood Institute

has put her right where she wants to be, on the track to a management position where she can continue to broaden the donor base and save more lives. (see winning essay, page 18).

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 15


2009 ADRP Scholarship Recipients Hughes Scholarship Carolyn Mistie Harris Shepeard Community Blood Center, Augusta, Georgia Carolyn Mistie’ Harris is employed by Shepeard Community Blood Center in Augusta, Georgia and has been a donor recruitment specialist since September 2008. During her time at Shepeard Community Blood Center, she has proven her dedication, creativity, and hard work by meeting and often exceeding monthly recruitment and collection goals. After graduating from Brigham Young University in Provo, UT with a Bachelor of Science degree in Human Development, she practiced social work in Georgia and Arizona for more than 10 years. Her research on the outcomes of electronic monitoring and intensive psychotherapy on

Charles Drew Scholarship Alice Townsend Oklahoma Blood Institute Alice Townsend has been with Oklahoma Blood Institute for about two years and has concentrated on improving relationships with Oklahoma’s Native American tribes. Townsend said she did not know much about the Cherokee Nation before she began working at OBI, but quickly learned that they were concerned with the health of their tribe. She said, “I realized that I could help their [public health] mission through the Oklahoma Blood Institute Public Health intiative. This was a tool that had not been used to its full potential.” She came up with a strategic plan that included building committees within each community,

ungovernable juveniles was published and then presented in 1998 at the joint meetings of the Western Psychological and Rocky Mountain Associations in Albuquerque, NM. She has served as an Area Representative for Regional Community Service Board in Douglas,

scheduling regular drives and offering community education and motivation. She has increased draws in the Jay community from three drives averaging 60 units a year to five drives average 130 units a year. Other communities have seen similar increases, or the installation of blood drives where before there had been none. Townsend was able to offer diabetes screening at a Cherokee high school to help make diabetes screening more accessible to Cherokee teenagers. She says, “As humorous as this may sound, and straight from the back of an OBI T-shirt, Cherokee Nation and I are: ‘Out for Blood’!”

Page 16 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

Georgia from 1999 through 2000. Active in her community, Mistie is on the board of Happy Tails Animal Rescue and an active member of Augusta West Rotary Club. Never one to sit still, Mistie is currently starting local chapters of Princess Project (an organization that collects prom dresses and accessories for local girls in foster care) and Alley Cat Allies (a cat rescue group). She has also been local president of Relief Society and is an active member of The Church of Jesus Christ of Latter Day Saints. Mistie also has one golden retriever therapy dog, Macie, and a newly adopted mixed breed puppy, Oscar, who is in training to be a therapy dog. Mistie and Macie, while visiting foster care group homes, nursing homes, and domestic violence shelters, offer pet therapy for the residents.


Winning Essay Nancy J. Chapman Scholarship by Linda McCormack Canadian Blood Services

Little did I know when I became a volunteer almost 12 years ago with the Canadian Red Cross Society that I would one day become Manager of Donor Services and be in a position to use my skill-sets to coach and mentor my team. I am grateful to share my experience and leadership with my staff not only through education modules but also through day to day operations. Being a volunteer for blood services was not only interesting, but to me, a manager recently downsized from corporate Canada, it also meant that the bottom line was now about saving lives and not about company profits. I found all aspects about the blood system, the need for blood and blood products fascinating. I was excited

to staff mall displays and volunteer fairs and my enthusiasm for the blood system was contagious and I was successful in attracting potential volunteers and donors. This volunteer experience proved priceless when I was recommended for a part-time position as an Apheresis Recruiter and later became Coordinator of Volunteers for the new Canadian blood agency, Canadian Blood Services. The next 10 years in my coordinator role enabled me to expand my knowledge of volunteerism through educational opportunities in volunteer recruitment, retention and leadership. It was exciting to see our volunteers enjoying their roles and knowing how they appreciated being able to use new skill-sets in a worthwhile cause. This made me think of where I had been and how far I’d come. But I also came to the realization that I was ready for a change. We have a great recruitment team here in the North, East Ontario and Nunavut region at Canadian Blood Services and in June of this year I took on the challenge as Manager of Donor Services. Now it’s time for me to learn and grow again. Time to

share new ideas and strategies with my team. Time for me to share my team’s successes with others. I have not had the opportunity to attend an ADRP conference and as a new manager I see this as a chance to learn about the business of recruiting from skilled presenters and leaders in their field. To be able to not only attend presentations but also be able to network with so many talented and accomplished recruitment professionals would be so valuable to me in my new role. My team looks to me for encouragement, support and inspiration. It would be so advantageous to be able to share with them the information I would glean from the workshops I attend and the one-on-one discussions I would pursue during the conference. I’m looking forward to seeing the program posted on the ADPR site and hoping to find some workshops on staff development and mentoring. As I look forward to learning new concepts, I also get excited about sharing these with my team. I hope you will accept this submission and give it your earnest consideration. If I am successful in receiving this bursary I will truly be able to support their efforts and say to them “I’m with you every step of the way.”

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 17


Winning Essay Presidential Scholarship Kelley McPhail Oklahoma Blood Institute

Growing up, I did many volunteer activities with my church and throughout Junior High and High School I continued to perform community service projects. When I was asked in college to give blood, I almost fainted at just the thought! Did I give blood at my college drive? NO! But I did volunteer to recruit donors and what a time I had! There was no hesitation of going into a classroom to ask people to sign up for the blood drive or to stop someone walking through the Student Union to get them signed up for the blood drive. So upon graduation from college, I thought why not make a career out of something that I really like doing…talking to people and recruiting blood donors. I have been recruiting blood donors for almost 17 years with more than 14 of those years working for OBI. During my time with the OBI as a Blood Program Consultant, I have worked with more than 400 different donor accounts including business, church, civic groups, communities, high schools, colleges and military groups. Since taking my defined territory, I have increased product collection by 200%. I have always strived to draw more than my goal with last year

collecting more than 7900 products or 29% over goal. Some of my career highlights are listed below: • Lead role in field training of new recruiters for the OBI. • Eleven years of specialized Military recruitment for several United States Air Force Bases. • Native American recruitment and education of the Cheyenne & Arapaho Tribes of Oklahoma with an increase draw of 183%. • Stepped into management role for the Oklahoma City recruitment team when asked. • Accepted new challenge for 2009 - University recruitment and continued development of a Student Leadership Panel. I have had the privilege of attending an ADRP conference in the past. In doing so, I left with a renewed sense of commitment to helping Oklahoma patient’s and help in achieving the mission of the Oklahoma Blood Institute. The tools, new recruitment ideas and the network ability gained at this

Page 18 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

conference will help me excel in my newly accepted challenge of university recruitment. I believe that the 2009 ADRP Conference would be invaluable to me in my career advancement with the Oklahoma Blood Institute and enhance my ability to be a more successful recruiter! Did I ever give blood? Well, it took me a while, but Yes I am now a multi-gallon donor.


2009 ADRP Award Recipients! Donor Recruiter of the Year Rob Miller United Blood Services, Fargo, North Dakota Rob Miller has worked for United Blood Services in Fargo, North Dakota for the past 5 ½ years. He started out as an Office Assistant and in May 2004 was promoted to Donor Recruitment Representative. Since becoming a donor recruiter, Rob has consistently made his goal; a total of 55 months in a row. He says scheduling the majority of his blood drives at least a year in advance is the backbone of his success. His territory is mainly rural communities that consists of over 100 blood drive sponsors, he manages to get most of them to coordinate drives numerous times throughout the year. This amounts to an annual goal of almost 10,000 units. In February 2008, Rob became a

Senior Donor Recruitment Representative. He received this promotion due to his seniority within the DR department, consistent success, and his mentoring skills. Along with managing his blood drives and assisting the representatives in Fargo, he now travels to two other centers (Bismarck, ND and Aberdeen, SD) and helps those representatives with meetings, ideas on how to expand territories, and prospecting for new blood drives. Rob enjoys meeting and getting to know his blood drive coordinators,

and believes that a big reason for his success is because of the relationships that he has built throughout the years. Rob’s hobbies include watching NASCAR, NFL, golfing, and spending time with his wife Kari and their daughter, Brooklynn.

2009 ADRP Winners 2009 winners of the ADRP scholarships and awards pictured left to right. Back row: Pat McEvoy, Marvin Holm, ADRP President Carolyn Mihalko, Diane Wolf, Rob Miller, Ande Woods (Lone Star 92.5). Front Row: Alice Townsend, Kelley McPhail, Linda McCormack, Carolyn Mistie Harris, Wendy Hill, Mary Smith (New Birth Missionary Baptist Church).

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 19


2009 ADRP Award Recipients! Management Award Wendy Hill Lifesouth Community Blood Centers, Gainesville, Florida Wendy Hill is the Branch Manager for Lifesouth Community Blood Centers in Gainesville, FL. Wendy has been with the Lifesouth organization since 1998 and has held many responsibilities within the organization. Wendy’s current responsibilities as the Branch Manager include the management of collections and recruitment at the blood center including the management of four mobile teams and two center teams. During her time as Branch Manager Wendy has worked to implement a

Team Program that has successfully bridged the gap between the collection and recruitment departments. The Team Program has shifted the responsibility of donor recruitment to an entire team rather than relying solely on a recruiter. Since the initiation of the Team Program Wendy has seen an improvement in employee morale, customer service and in donor collections.

Organization Award New Birth Missionary Baptist Church The New Birth Missionary Baptist Church of Lithonia, Georgia has more than 25,000 members, more than 40 ministries, and a school located on the church campus. Bishop Eddie L. Long, pastor of the Church since 1987, and church leaders are committed to their member’s health. The church hosts at least three blood drives each year. The church held a “Sign-up Day” at the end of last year to encourage members to sign up early for the November 2008 blood drive. To help in scheduling appointments for “Sign-up Day,” New Birth provided computer kiosks to American Red Cross representatives for use on-site to allow donors to be registered on eDonor, an online appointment management system. This led to the ARC being able to schedule appointments for a large percentage of donors prior to the blood drive, which helped keep the lines flowing smoothly on collection day. The church hosts at least three blood drives each year. They host these drives during especially critical times, holding them during the weeks of Christmas, Thanksgiving, Easter and the 4th of July. Because of church efforts on July 6th, 2008, a holiday weekend, donor turnout resulted in 289 units collected. Donor participation at New Birth continues to increase with each blood drive.

Mary Smith accepted the award on behalf of New Birth Missionary Baptist Church.

Page 20 / the Drop - ADRP’s Quarterly Newsletter Summer 2009


2009 ADRP Award Recipients! Media Award Lone Star 92.5 Lone Star 92.5, a classic rock station located in the Dallas-Fort Worth area has more than two million listeners. Lone Star works closely with Carter BloodCare each year and spearheads their most successful media blood drive, the Class Rock Summer Blood Drive. In 34 years, the blood drive has brought in about 40,000 donors. The week-long blood drive is held in three different locations across the Dallas/Fort Worth metroplex. This year, Lone Star secured the donated locations, and prizes, such as autographed ZZ Top and Eagles guitars, to generate excitement and donors for the event. Lone Star brought in celebrity visitors and lunch for donors and staff each day. Lone Star DJs did on-air promotions for

three weeks prior to the drive and provided live on-site broadcasts during the event. The station provided online promotion and a dedicated web page to bolster recruitment efforts. Because of their hard work and dedication, over 3,500 donors attended the drive. The value of the promotions was $144,000. Lone Star promotes blood donor awareness Ande Woods accepted the award on behalf of the station. year-round during other promotional air personalities has been consistent events, such as Lone Star’s Texas Toy in delivering top-notch entertainment Run, the Annual Red Dirt Round Up, during blood drive events. weekly Bike Nights and bi-monthly Bringing in the Weekend parties. On-

Chairperson Award Marvin Holm Lakewood High School Marvin Holm has enjoyed careers in retail, the military, sales and marketing, computer operations, manufacturing management, and education. However, he found his true calling when he downsized the last company he was running and became a high school teacher. Marvin had to go back to school to get a teaching credential. He then went on to get a Masters Degree in Administration, and an administrative credential. He currently teaches Sales and Marketing, Work Experience, and Computer Applications at Lakewood High School in the Long Beach Unified School District.

Marvin was given the opportunity to run Lakewood’s Red Cross blood drives, and he jumped at the challenge. The school’s first goal was 120 pints. In May, 2008, the school reached 843 pints, and set the national record for high school blood drives. This May the goal is 1,000 pints. Marvin said, “I have finally found something to do at a high school that uses all of my work experience and education. Seeing our students become community minded, and give of themselves, literally, through being blood donors, has been the most rewarding part of my career in education.”

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 21


2009 ADRP Award Recipients! Ronald Gilcher, M.D. Award Pat McEvoy President, Blood Centers Division Blood Systems, Inc. Since assuming his role as President of the Blood Centers Division, Pat McEvoy has helped Blood Systems reinvent the organization’s approach to donor recruitment. From the beginning, Pat’s vision has been a comprehensive approach to donor recruitment, which encompasses hiring, compensation and support. He believes in providing the necessary tools, technology and structure to empower donor recruitment staff to achieve established goals. The results speak for themselves. Blood Systems has increased red cell production by more than 35 percent over the past eight years. In addition, projection accuracy and the percentage of operations that achieve goal have increased dramatically and turnover in the Donor Recruitment Department has decreased 25 percent from a high of 46 percent. During this same period, the organization has implemented an online system that produces more than 600,000 online donation appointments annually. Universally liked and respected across the blood banking community, Pat McEvoy is praised by his peers for his insight, easy manner and integrity. Dr. John Armitage, CEO of Oklahoma Blood Institute, commends Pat for his team-oriented leadership. “He has used his wide-ranging experience to improve many facets of blood industry operations, including donor recruitment and retention. He has an empathetic understanding of donors, drive coordinators, volunteers and key constituencies. All these elements provide him a compass by which he sets a sound course towards a more relationship and service-oriented institutional culture. The honor roll of

Gilcher Award recipients is both impressive and meritorious. Pat’s name belongs on that list,” says John. Pat is also admired and respected by those who work for him. “Pat’s inherent faith in the talents of the employees who work with him has been inspirational,” says Carolyn Tyner, Regional Director of Donor Recruitment for Blood Systems. “Pat is a generous leader who is quick to share insight and perspective and equally quick to listen and collaborate. Our organization is stronger today, and our communities better served because of Pat’s advocacy for strong, effective donor recruitment,” adds Barbara Brown Kain, Blood Systems Director of PR/ Communications. With more than 35 years of blood banking experience, Pat joined Blood Systems, the nation’s second largest blood service provider, in

Page 22 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

2000. Prior to that, Pat had been Area Vice President for the American Red Cross in Charlotte, North Carolina. He previously held positions at the American Red Cross National Headquarters and Missouri-Illinois Region. Pat is currently on the Board of the Blood Centers of America. He just completed a term on the Board of Group Services for Americas Blood Centers. He has been active in Americas Blood Centers having served on the Board and many committees. He has also served on the AABB nominating and strategic planning committees. He earned both a Bachelor’s and Master’s degree from St. Louis University. Pat and his wife, Mary, have two daughters, Courtney and Meredith, and two new grandsons, Jack and Matthew.


2009 ADRP Award Recipients! Ron Franzmeier Lifetime Achievement Award Diane Wolf United Blood Services Diane Wolf’s journey as a life saver in the blood banking industry began in 1983 as a Donor Recruitment Representative for the Parkland Blood Donor Center in Dallas, TX. During the first chapter of her blood banking memoirs she started the first community sponsored Mash Bash Blood Drive. She was instrumental in setting up the first Hispanic Donor Day by organizing a committee comprised of local Hispanic businessman, clergy, lawyers, doctors and the local Latino Radio Station. This drive continues to grow today in the Dallas area. With the help of radio great Tom Joyner the First African American Donor Day was also started. Diane was promoted to Recruitment Supervisor and during the next four years the center showed a 42 percent growth in collections. In 1994 Diane was recruited by the American Red Cross as the Director of Donor Recruitment for the American Red Cross in Waco, TX. Diane later became the Regional Director responsible for Wichita Falls, College Station and Harlingen, TX. In 1997 Diane was part of the start up team that opened the TX Division of the Southwest Region for the American Red Cross out of Tulsa and was once again back in Dallas. Always on the cutting edge, Diane spent two years with Carter BloodCare assuming the responsibility for marketing plans to implement automation on mobiles. In 2000 Diane headed southeast to Miami after she accepted the position of Director of Recruitment and Business Development for the South Florida Blood Banks where she headed up the first African American Ministerial Alliance Golf Tournament which resulted in the collection of 649 units. She also took the tools shared by business colleague Kathy Connolly to implement the ONE MORE TIME program to seek and gain immediate growth in donor frequency. In 2002 Diane became Director of Donor Recruitment in Fort Smith, AR with United Blood Services and is currently with UBS in Tupelo, MI. Diane owes her success to the foundation she received at a hospital-based blood center. Pulling from her own

personal experience with the need for blood as the daughter of and then mother of blood users as well as the many colleagues and friends she has met through ADRP has enabled Diane to experience a very satisfying and rewarding career in blood services. Diane attended her first ADRP meeting in 1987 and continued to attend ADRP on her own dime for several years. Diane has presented workshops at South Central Association of Blood Banks and Florida Association of Blood Banks, directed many workshops for AABB and is published in the current AABB/ADRP Donor Recruitment: Tips, Techniques and Tales. In addition she has served in numerous positions on the ADRP board and is a Registered Donor Recruitment Manager through ADRP. All who know Diane consider one of her many talents to be networking. She has been known as Donor Recruitment‘s Networking Queen for many years. Her dedication to her profession and her unlimited energy to ensure that the patients in the area she serves have an ample blood supply is extraordinary.

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 23


ADRP Conference

Sheraton Seattle Hotel May 19-22, 2010

Hosted by Puget Sound Blood Center

Puget Sound Blood Center To Host 2010 ADRP Conference in Seattle Seattle is anything but ordinary. It's a place where bike messengers share elevators with world-renowned researchers. Where ďŹ shermen have lunch alongside top surgeons. It's a city where the extraordinary is commonplace and commonplace is anything but. From a jet engine to an espresso machine to grunge rock, Seattle's world-changing events have all had a distinct sound. But the symphony doesn't end there. Your visit to Seattle may bring you the sound of an orca blowing as it surfaces, the roar of the crowd at Safeco Field or the near silence of the Olympic rainforest. Puget Sound Blood Center invites ADRP members to come to Seattle and hear for yourself during the 2010 ADRP Conference. Now is the time to start planning to attend the ADRP Conference. The Conference Committee is already accepting abstracts to present. The deadline to submit is Friday, Sept. 25, 2009. The conference will be held May 19-22, 2010 at the Sheraton Seattle. Members can submit online or download a submission form at www.adrp.org.

Page 24 / the Drop - ADRP’s Quarterly Newsletter Summer 2009


Grow Your Own

by Stephanie Huston Director,Volunteer Services Oklahoma Blood Institute

V

Sow

olunteer programs hold vast potential and span an enormous array of possibilities that can yield a bountiful harvest when hearty seeds are sown, nurtured, and cultivated. Take some time now to envision the field you would like to see when your volunteer program is in full bloom. In the blood banking industry, we know full well that life is precious. And we know that helping to save lives requires skilled, dedicated people, the latest technology, and voluntary community support. In addition to our loyal, voluntary blood donors, our tasks can be considerably lightened by legions of individuals who, if asked, will eagerly step forward to give of their time. Volunteers are hearty seeds. Careful handling of each of the individuals who make a commitment to your organization and to the work at hand is vital if you are to retain them and enjoy the continued growth of your program. Properly planted within your organization, volunteers are an invaluable asset. If you will make the time investment and give your full attention to the details necessary to educate, inform and instruct you will gain a harvest of savings through your program for your organization.

Aim to break new ground as you assess priorities, set goals, and think through aspirations for the year ahead. Getting back to the basics – how your team treats people and the image you want to project about yourself and your organization is a natural place to start. Much like spring gardening, you have to prepare the ground. Reinforce with conviction to your staff that they must regularly take time to interact with volunteers, consistently demonstrate a positive working relationship with them, and repetitively communicate appreciation to them for the invaluable part they play in your organization. Sharing the vision of your organization and its volunteer program, confirming their understanding, getting their buy-in will help them see how the time and talent they bring to the program ultimately impacts the lives of patients and the friends and family members who love them. Communicating these basics is key to the success of your volunteer program and to the decisive results your organization desires to reap.

Continued on page 26

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 25


Grow...(Continued from page 25)

Nurture Give your volunteers the tools, equipment, and materials they will need to be successful - clear a path for them, and they will grow well within your organization. Prepare their workspace ahead of time, and gather necessary office equipment. Doublecheck with appropriate departments to ensure you understand all pertinent safety information, security settings and password clearances. Before you assign volunteers tasks, make sure you have provided them with everything they need to be able to tackle it. Planning and preparing ahead of time, is a wise time investment. It will always make the difference between success and failure.

Cultivate One-to-one connection between two individuals is fundamental to building relationships. Only by building relationships in the communities in which we live and work can we successfully conduct the business of blood banking. If you will use the following Action “E” Words as you would use sunshine and water, you will enrich your volunteer program: Excite your volunteers with your passion and mission for saving lives. Company culture and atmosphere are contagious, and they spread by wordof-mouth to other potential volunteers. Engage volunteers in planning meetings when goals and objectives are being defined. Their insight, perspective and experience will not only surprise you, but enhance your program. Empower your volunteers to step-up and even take the initiative to step-out to reach their personal goals with your organization. Developing volunteer leadership is rewarding for all.

Ensure your volunteers have the tools, equipment, materials and training necessary to complete their tasks.

Before you assign volunteers tasks, make sure you have provided them with everything they need to be able to tackle it.

we do, and why we do it. Every day, we should be thankful for each and every one of them. They are the people who help us achieve our goals and objectives each step of the way. They not only save our organizations’ money, but they allow our leaders to invest dollars in other critical-need areas because of this time and energy that is so generously and freely given. There is something inherently optimistic about people who give selflessly of themselves. We call them volunteers, and, treated properly, they grow bountifully. How does your volunteer garden grow? What can you do to engage volunteers that will invigorate your organization in 2009?

Enable your volunteers with knowledge, responsibilities and accountabilities. Clearly explain your expectations and delegate project tasks accordingly. Encourage your volunteers with timely, positive feedback and guidance, reaffirming their role with your organization often. Confirmation that volunteer program goals are consistently being met is essential to a long-term working relationship. Volunteers are difference makers, and it is an honor and privilege to be able to recognize them for the impact they make within all our organizations.

Enjoy The Garden Financial and economic upheavals this year have us all revisiting our goals and expectations as companies, as well as individuals. As members of the population we are looking to hold our own reins of control, purpose and direction in our lives. But it is important to remember we are not alone. We have volunteers – people who want to help save lives, too! They are a vibrant part of who we are, what

Page 26 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

Stephanie Huston shuston@obi.org


Canada Performs Life Kidney Exchange by Jodie Sinnema, Edmonton Journal Four people across Canada woke up with new kidneys Thursday after the country’s first simultaneous live kidney swap. Kidney swaps begin with a person who wants to donate a kidney to a loved one, but is incompatible. That donor then agrees to donate a kidney to a stranger — as long as another donor agrees to donate his or her kidney to the original donor’s family member. Wednesday’s kidney exchange involved a domino chain of donations in Edmonton, Vancouver and Toronto, sparked by an altruistic donor from B.C. who decided to donate a live kidney to a stranger. That stranger’s incompatible loved one then gave a kidney to another recipient, whose family member, in turn, donated a kidney to someone else in need. That person’s loved one made the final donation to someone on the kidney waiting list. Surgeons in B.C. and Ontario began their procedures at the exact same time, carefully co-ordinating the operations to offset the chance a donor backs out once his or her loved one receives a healthy kidney. “There’s always the theoretical risk that, at the last moment, one of the donors may decide that they don’t want to go through with this,” said Dr. Gerry Todd, of Edmonton, who spent two hours retrieving the kidney from the donor before putting the organ into the recipient over another 2.5 hours. “But it’s more of a theoretical thing, because these donors are very, very committed.” They signed up with the new Canadian Blood Services’ living-donor paired-exchange registry, designed to help incompatible husbands and wives, brothers and sisters, or close friends and partners, find kidneys that match their sick loved ones. The registry was launched as a pilot project in February.

Thai Red Cross Changes Blood Donor Screening Rules Bangkok Post (Thailand) May 30, 2009 In an effort to ensure a safe blood supply in light of increasing cases of sexually transmitted diseases and other infectious conditions such as the new H1N1 flu strain, the Thai Red Cross Society will start requiring both sexes to answer questions pertaining to risky behavior. The new rule, which also will require screening for the new flu strain and mad cow disease, is expected to be implemented within the year.

GL

the waiting list for a kidney transplant will die before receiving an organ from a deceased donor. The study is published in the Clinical Journal of the American Society of Nephrology. People in search of a kidney may have better luck trying to find a living donor — someone who will give up one of their two kidneys. “We have now reached a notable benchmark in which nearly half of newly listed older candidates will not survive the interval to receive a deceased donor transplant,” the lead author of the study, Jesse D. Schold, said in a news release. “Our results emphasize the particular need to consider living donation as an alternative source for some older patients — or alternatively, the critical importance of navigating the steps to receive a deceased donor transplant as rapidly as possible.” Schold, an associate instructor of medicine at the University of Florida, analyzed data on nearly 55,000 patients over age 60 who were on the U.S. waiting list for a kidney transplant from 1995 to 2007. Patients age 70 and older and African Americans were even more likely to die before receiving a kidney. Besides age, factors such as blood type and being on dialysis at the time of listing also affected the odds of receiving a transplant. The study also found wide variations in regions of the country. The number of people who need kidneys is increasing while the number of donors has remained stable. That means time on the waiting list has grown and more people die. Only certain patients are viable organ donors at the time of death. While many family members consent to donation, an astonishing number of Americans refuse to offer what has been called “the gift of life.”

BAL LOOK

Ethiopian Red Cross Society Constructing 2.2 million Birr Worth Blood Bank by Mehret Tesfaye, Ethiopian Review June 19, 2009 The Beneshangul Gumuz branch with Ethiopian Red Cross Society (ERCS) said the construction of a blood bank launched in Assosa town at a cost of 2.2 million Birr is nearing completion. Speaking at an event held in connection with World Blood Donor Day in the town on Sunday, branch secretary Abebe Getaneh said the construction of the bank, which is the first of its kind in the State, would enable the society to further strengthen its humanitarian activities in the State. Number of Patients Who Die Awaiting Kidney Reaches New High Los Angles Times June 18, 2009 The shortage of donor organs has been a problem for many years, and it isn’t getting any better. A study published found that 46 percent of patients age 60 and older currently on

the Drop - ADRP’s Quarterly Newsletter Summer 2009 / Page 27


Utilize our social media solution as a recruitment tool for your blood center. Ydonate is a Facebook application that allows your donors to educate and recruit their friends through the largest social media community.

Combine Ydonate and our online scheduling solution with the donor recruitment management power of the DRM Touch for a complete recruiting strategy.

Call us today! 1.800.516.1804 ext. 7309 Visit us at www.DonorDialogue.com

P.O. Box 150790 Austin, Texas 78715

Page 28 / the Drop - ADRP’s Quarterly Newsletter Summer 2009

Text 50500 to “donordialogue” to get our mobile business card.

Do Not Include In Ad Title Dimensions Complete Online Recruitment 7.25 x 4.75

Couple Ydonate with our online scheduling system for a complete “online” presence.

Project Number FB-Drop

Your Complete Online Recruitment Strategy is as Easy as 1, 2, 3!


2009 Summer Drop