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ADRP’s MISSION: MISSION: ADRP’s To provide provide education, education, To development and and development resources for for the the resources donor recruitment recruitment donor professional. professional. Volume 26

Summer 2009 Fall 2009

Keeping It Relevant Challenging Times, Emerging Opportunities By John Hagins

2009-10 ADRP President manage inventories; During 2009, • 47 percent are working to target blood centers and I want you to stop andefficiently; think about hat collections more their recruitment you do each and every day – you does what • 42 percent are cancelling small teams faced incredconnect a donor, be it a blood, tissue, it i mean to be drives all together; ible challenges. relevant – and marrow or organ donation, to someone r • 39 percent are decreasing the WhileIinmean the past, desperately in need. really blood drives; our industry seemed You overall are the number catalyst of that provides a relevant – in r • 28 percent have instituted a hirimmune to varibetter tomorrow for that patient in the today’s world t inginfreeze forarecruitment ous changes in theto hospital need of transfusion and or that t seems collections. transplant. economy, it appears that the have be fragmented b rules ItAswas to note that while an interesting organization, the Association into 10-second i changed. of percent Donor Recruitment Professionals 15 of the participants had a sound bites s Four industry leaders, Paula Roberts – ADRP – willforstrive to increase our that are being h Armitpublic appeal O negative blood durof Blood Systems, Dr. John relevancy to you, the members. To played at the same time that four other ing the past 12 months, 57 percent had age of Oklahoma Blood Institute, Paul “raise up” the issues that are important items scroll across your television or not experienced any shortage of blood Hayes of New Zealand Blood Serto donor recruiters and provide computer screen? vices, and Dr. Moira Carter of Scotland inventory during this period. solutions to problems that we all face What is truly relevant in a virtual The webinar participants agreed that Transfusion Blood Services addressed community of Facebook, MySpace and every day. there will be a rebound in demand, but the changes occurring inwhere the industry ADRP has always been a terrific Twitter? A community everyone differed in opinion whensharing asked when during ADRP’s Rightsizing vehicle for networking, best is a “friend,” everything canCollections be posted this would take place: webinar in November and revealed practices and providing recruitment for comment and the details of life can • 53education. percent predict will 12steps their centers taking. specific But ifitwe aretake going be catalogued in aare series of “tweets”. months for the rebound; U.S. blood centers are not alone in to take24 this organization to the next By definition, relevant means “having • we 31 percent predict willto take level, must answer theit call be 25this new environment. Across the globe significant bearing on the material at 36 months; the leaders on the while issues important to hand”Scotland and comes fromZealand, the Latinblood word from to New our profession and a seat atand the • 16 percent aretake optimistic meaning “toinventories raise up.” In the and world centers saw grow intable where being of donorproduct recruitment, I would be hard think itdecisions will onlyare take 1-12made creased outdates followed. that effect donor pressed to findcenters a moreworldwide relevant group months forrecruitment a rebound. and As a result, are collections. than the members of ADRP and the Regardless of whether--or rather looking for strategies to adjust their other professionals that are working operations. A survey of webinar partici- when-- we experience a rebound, many in blood centers and recruitment realize even when the time comes the pants revealed that: organizations across the world. Continued on page 3 • 57 percent are striving to better Continued on page 3

W

Inside this this Issue: Issue: Inside Recruiter’s Challenge Blood Donor 24 Fast Page 4 Response Group Pages 4-6 Remembering Our Friends Say it Loud! Save Lives PageBe 5 Proud! and Be the Match Partnership Donor Recruitment & Pages Social7-9 Networks Pages 6-8 2010 World Blood Donor 2009Focuses ADRP Conference Day on Youth Highlights Pages 10-11 Pages 9-14 ADRP Activities 2009 Scholarship & at AABB Award Winners Pages 18-20 Pages 15-23 Challenges in Puget Sound Blood Recuiting Sufficient Center Voluntary Blood Donors Hosts 2010 Conference in Africa Page 24 Pages 22-23 Chris and ADRP’s Grow Sopa Your Own Certification Pages 25-26 Module at 31st Congress Page 24-25 Global Look Page 27 Upcoming Webinars Page 27

Please note: Testimonials provided by 2009 attendees are not related to the photos appearing on the same page.


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Challenging Times (Continued from page 1) industry itself will be different with emerging demands and operating standards. During the webinar presentation, Dr. John Armitage described three phases to the situation in which we find ourselves. In the early phase, we experienced “Downsizing” as we determined the proper messages to sponsors and donors, dealt with staff issues and helped man-

customer relationship management skills at each point of contact. As she said, this will require us to take a 360 degree approach to donor management. During the webinar and throughout the year, the value of networking and sharing through organizations such as ADRP has been reinforced. ADRP is working to increase its services, education and resources Regardless of whether and to you as we navigate this unfamilwhen we will experience a iar territory. This fall we launched rebound, many realize even our webinar series. In December, when the time comes the we will reveal our new members industry itself will be different only section of the web site. Just as with emerging demands and blood centers cannot stand still and operating standards. wait for the storm to pass, the association realizes the need to adjust age their fears, and analyzed and and adapt to meet ever changing adjusted production. needs. We are currently in the “RightsizWe realize the importance of ing” phase working to change our partnering with our vendors—who recruitment tools and structures are also impacted—to determine to become financially stable. Dr. more efficient ways to operate in Armitage introduced us to the term the future through automation and “Optizing” for the third phase. Dur- technology. ing this phase, we must determine This is a time to be driven by how we sustain recruitment and innovation. . .to have a global viinnovatively recover the momension and operational creativity. . .to tum needed to be prepared for a become technology-savvy. . .and to rebound. stress strategic flexibility in planAs Paul Hayes from New Zeaning, development and implemenland emphasized in the webinar, the tation. industry needs to adjust its tradiI encourage each of you to send tional push model of collection, Deb Swift, our executive director, utilization and inventory. Dr. Moria or myself your ideas or suggestions Carter of Scotland stressed the need so that we can continue to improve to improve our ability to segment our services to you. the donor base and improve our Best wishes for the Holiday Season and New Year.

ADRP’s VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

ADRP EXECUTIVE BOARD President John Hagins Executive Director American Red Cross Alleghenies Region E-mail: jhagins@usa.redcross.org Immediate Past President Carolyn P. Mihalko Director of Education American Red Cross Biomedical Services, NE Division E-mail: mihalkoc@usa.redcross.org President-Elect Kelly High Senior Program Manager Recruitment Optimization American Red Cross National Headquarters E-mail: highk@usa.redcross.org Treasurer Christine M. Foran Manager, Corporate Relations Hudson Valley Blood Svc, New York Blood Center E-mail: cforan@nybloodcenter.org Vice President Scott Caswell Executive Director American Red Cross Central Plains E-mail: caswellsl@usa.redcross.org Vice President Joe Ridley Executive Director, Regional Operations Carter BloodCare E-mail: jridley@carterbloodcare.org Secretary Charles Moore Director, Recruitment Call Centers American Red Cross Southeast Division E-mail: moorech@usa.redcross.org Executive Director Deb Swift E-mail: dswift@adrp.org Phone: 512.658.9414 the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www. adrp.org.

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 3


Blood Donor 24

Fast Response Group by Gordon Redpath National Customer Relations Manager Scottish Blood Transfusion Service Like many blood donor organisations, the Scottish National Blood Transfusion Service experiences regular periods of shortage, sometimes acute shortage, of particular blood groups or blood products. On these occasions, we had to narrowcast our communication strategy and not broadcast; qualitative response not quantitative. Concept. Our narrowcast target audience consisted of existing blood donors of the relevant blood group or blood product required. We already operated all our recruitment efforts on the following principle: Motivation plus Opportunity = Donation Motivation minus Opportunity = Pledge or Good Intent Motivation. Motivation was easy. We in the blood transfusion business are in the business of making people feel good, both donors and patients. We would share our problem with individuals who were uniquely placed to maintain patient care. Unique in their blood group and unique in their ability to immediately respond. The heavier the personal reliance, the greater the feel good factor in responding. Opportunity. We had two city centre donation centres that were open six days a week, one in Glasgow (population 650,000) and one in Edinburgh (population 420,000). Each

Centre returned circa 25,000 attends per annum from a donor base of roughly equivalent size. The Pitch. If you are a current blood donor and find Glasgow/Edinburgh Donor Centre a convenient blood donating venue, then you are uniquely placed to answer sudden acute short term need for your particular blood group. Unfortunately, very few Scottish blood donors have the donating opportunity to help during these critical periods in patient care. The Caveat. We had to stress that only blood donors who were available to donate were needed as Blood Donor 24 members. We did not want frequency of donation to go down as members waited for the call; therefore, if you had donated in the previous 12 weeks, you were not available. You had already played your part. If you were away on holiday in Bermuda we did not expect you to cancel the family holiday, you were not available to donate, Working away for the day in London, taking wee Jimmy to the Dentist, or suffering from the flu -- all were valid reasons why you may not be available. Oh, and you could only join Blood Donor 24 post donation at either of the Centres. You had to walk the walk. The Invite. The invitation letter (see box at right) asked donors to become Continued on page 6

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SAMPLE LETTER Dear !!!, As a current blood donor, you are one of the small band of Scotland’s population who regularly volunteer to donate blood. Because of your support, we are able to supply hospital patients with blood and blood products. Only six percent of the Scottish population volunteer as blood donors and yet we require 1,000 blood donations every single day. On several occasions during any year, we will experience difficulty in welcoming sufficient blood donors. On these occasions, we are forced to desperately contact blood donors of the specific blood group required. Blood donors, who donate at Glasgow Blood Donor Centre, have a unique opportunity to play an invaluable role in answering this sudden, urgent demand for blood. The Glasgow Donor Centre is one of only two donating locations in Scotland where you can donate any day, Monday to Saturday. If you currently find donating at the Centre convenient, then you are uniquely placed to join our Blood Donor 24 team. Blood Donor 24 members will promise to react within 24 hours if available to donate. Thus, providing the emergency response required whenever the critical blood donor to patient lifeline is threatened. You can join our emergency response team by pledging your donation at Glasgow Donor Centre at your earliest opportunity. Simply notify our staff that you would like to play your part in Blood Donor 24.


Sample Newsletter by Blood Donor 24:

NEWSLETTER .......................................................SUMMER 07

OFF TO A GREAT START It’s been seven months since we launched Blood Donor 24. And a productive seven months it’s been. Back in September 2006, we rolled out this groundbreaking initiative at our Edinburgh and Glasgow Donor Centres. The aim was to recruit donors who would be able to respond within 24 hours if they were available to donate and their blood group was required urgently. From September to December 2006, our team contacted all of the 30,000

current blood donors in the two cities. We invited you to sign up by donating as soon as possible. After donating you could choose to sign up to Blood Donor 24. This first phase of recruitment resulted in 4,200 of you registering to the scheme. That means that 14% of current donors had chosen to become Blood Donor 24 members. To all of you who signed up, thank you. We really have been amazed by the response of our members.

THE FIRST CALL OUT, A FIRST RATE RESPONSE. Thanks to your support following our Christmas Blood Donor Appeal - stocks remained satisfactory over the festive period. Often, this is a time when levels fall because donors have holiday and family commitments. However increased patient demand in the first few weeks of 2007 led to a significant drop in the levels of three blood groups. On Monday 21st January the decision was taken to call on Blood Donor 24. All registered donors within the O Negative, A Negative and B Negative groups were contacted.The response was truly amazing. We were particularly impressed that of those we called out, 30% had already donated. Of all the remaining available donors, an incredible 63% donated within 72 hours, most of whom donated within the target 24 hours. Thanks to our Blood Donor 24 members a specific blood group shortage had been rectified and a new emergency help mechanism had been established.

If you ha v it’s easy en’t yet signed u p donate a to do so. Simp , ly t the G Edinburgh lasgow o r know you Centre and let u s w is h to join Donor 24 Blood .

You’re Scotland’s Fourth Emergency Service • • • • • • • • •

Scotland has a population of 5 million. Only 25,000 currently give blood. 4,200 are registered Blood 24 Donors. The first Blood Donor 24 call out was in January. 251 Blood Donor 24 members were contacted. Four of which responded within an hour of receiving a call. A further 118 volunteers fulfilled their pledge by donating the following day. The remaining 41 donated within 72 hours due to family or work commitments. This averted a crisis in the level of blood stocks.

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 5


Blood Donor 24 part of the answer in maintaining the delicate lifeline between blood donor and patient. The Results. • Blood Donor 24 has become an invaluable corrective mechanism in satiating short-term demand for specific blood groups, particularly the Negative blood groups. • There are now more than 8,000 BD24 Members. • Each year, anyone not donating is taken off the BD24 Membership. • The first BD24 call for O negative blood donors took place on the 23rd and 24th January 2007.

(Continued from page 4)

-- 224 members were contacted via telephone. -- 4 volunteers responded within 60 minutes (1.8 percent). -- 122 within 24 hours (55 percent) and a further 33 within 72 hours (15 percent). -- A response to call of 71 percent. -- A normal response to appeal call for this cohort of donors would be no more than 20 percent and circa 4 percent for normal invitation mailing. • The two-year period ending

December 2008 resulted in 20 BD24 Calls involving 3,069 contacts. • An astonishing 78 volunteers arrived within 60 minutes (three percent). • 806 volunteers within 24 hours (26 percent). • Another 565 within 72 hours (18 percent). • An average response to call total of 47 percent. We include the 72-hour catchment period as we have found many members are unavailable to donate immediately, but make a special effort to donate at the earliest opportunity. • Our reliance on BD24 has eased slightly this year with only six calls for the year-to-date. This has included AB positive appeals for provision of FFP. Current results for four of those Calls inclusive of 787 contacts, are 152 within 24 hours (19 percent). 173 within 72 hours (22 percent) thus response to call total of 41 percent. Status. We need to significantly improve our membership strategy as we are still to produce our third BD24 Newsletter and have not initiated any new membership creatives other than a BD24 Christmas Card thank you. Other Regional Centres are introducing BD24 customised towards differing operational parameters. BD24 remains an exceptionally reliable blood donor fast response mechanism.

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Say It Loud!

Save Lives and Be Proud! Be The Match Partners with Historically Black Colleges and Universities On November 10, Be The Match® and several leading Historically Black Colleges and Universities (HBCUs) announced a partnership to save lives through a new program, Say It Loud! Save Lives and Be Proud! This new program seeks to raise awareness on HBCU campuses about the pressing need for African American marrow donors. To help improve the chances that African Americans in need of a transplant can find a matched donor, the Say It Loud! Save Lives and Be Proud! program will engage HBCU

communities through public awareness efforts and donor registry drives, where students can join the Be The Match® Registry as potential marrow donors. Student volunteers will help educate and spread the word about marrow donation throughout their campuses. Central to the program is the Say It Loud! Save Lives and Be Proud! Web site, www.hbcu.bethematch.org. The site features the stories of patients and African Americans who have saved lives through donating marrow. Blogs, video, networking, and other features

will provide information about the program and marrow donation. The network can be accessed by all HBCU students, alums, staff and faculty. This is just one of the efforts, the National Marrow Donor Program, the nonprofit group that administers the national marrow registry with partial funding from the U.S. government, has initiated to step up efforts to recruit donors from different ethnic backgrounds. The 21-year-old program, which Continued on page 8

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 7


Say It Loud! changed the name of its registry to Be the Match®, is also spreading its message through social media Web sites like Facebook and MySpace. The goal is to reach a younger generation that its research shows isn’t aware of the program’s mission or of medical advances that make it possible to screen potential donors by testing DNA with a simple cheek swab from a kit (available online at bethematch. org). Transplants of bone marrow, which produces new blood cells, offer a potential cure for a growing number of cancers and other diseases, but only

(Continued from page 7)

if the patient and donor are genetically compatible. Only 30 percent of patients have a sibling with the same genetic makeup who can provide marrow transplants. For other people, the best chance of a match is someone of their own race or ethnicity. That poses a special problem for minorities, and the growing number of people who identify themselves as multiracial, because for these groups, there is a shortage of donor volunteers. Some seven million people in the U.S. have signed up on a national registry to be potential bone-marrow

donors. Even so, less than half the 10,000 patients who needed a transplant last year were able to find a genetic match that led to a transplant. While the odds of a white patient finding a match are 88 percent, the odds for most minorities can be as low as 60 percent. The odds of actually receiving a transplant are as low as 20 percent for some minorities because of other factors, such as access to care in their communities. Be the Match® also aims to shatter some myths about bone-marrow donation, such as the fear that it will hurt the donor. Traditionally, donors underwent general anesthesia so stem

Be The Match Foundation:

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National Marrow Donor Program Website: About Us | News & Events | Be The Match

Home > Life Journeys E-mail A Friend Print This Page

Champion Login Username: Champion Center | Create a Page | Find Someone's Page

LifeJourneys Tributes

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Welcome The National Marrow Donor Program® (NMDP) and our Be The Match FoundationSM are dedicated to creating an opportunity for all patients to receive the bone marrow or umbilical cord blood transplant they need, when they need it. Here's one way YOU can help: Create a National Marrow Donor Program LifeJourneys tribute page to share your story, honor or memorialize a loved one, recognize an accomplishment or milestone, or just to say thank you. Your tribute personalizes the transplant or donation experience and gives other families hope while inspiring people to support our life-saving work. Create your page and share your personal story or the story of your Honoree. Upload a photo to feature on your personal page. Provide the street and e-mail address of key people to be notified when financial gifts are made to Be The Match Foundation to support our work Provide a personal contribution as the initial gift to your page. After setting up your LifeJourneys tribute page, you can access the Champion Center to customize your Web page and send e-mails to your family and friends. You can track your fundraising progress and be notified when gifts are made. Use the Find Someone's Page link to locate the tribute page of someone you know. New Name. Same Foundation. Be The Match Foundation is the new name of The Marrow Foundation. The name has changed, but our mission remains the same. Our work with families, corporations and other partners like you has raised millions of dollars for patients in need of a bone marrow or umbilical cord blood transplant. With your support, Be The Match Foundation will continue to attract, engage and motivate people who want to save a life.

CONTACT US | CAREERS | GLOSSARY | EDITORIAL BOARD | TERMS OF USE | PRIVACY STATEMENT | SITE MAP | SEND AN ECARD

Translated Materials: Español Tagalog Tiɺng Viʄt National Marrow Donor Program - Entrusted to operate the C.W. Bill Young Cell Transplantation Program, including Be The Match Registryͽ Copyright © 1996-2009 National Marrow Donor Program. All Rights Reserved.

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Stay in Touch Engage Your Organization Recruit Donors Other Ways to Give


cells in the bone marrow could be collected from needles inserted into large bones in the back. About 20 percent of transplant donations are still conducted this way. Now, in a relatively painless procedure that doesn’t require anesthesia, some 60 percent of transplants are performed by harvesting a donor’s peripheral blood stem cells, which are cells from bone marrow that circulate in the blood stream. These can be collected by circulating the donor’s blood intravenously over several hours through a machine. The procedure also delivers a greater volume of stem cells to the recipient than a traditional bonemarrow transplant. The donor’s body regenerates the stem cells within a few weeks. Donor costs are typically covered by the patient’s insurance or by funds from the registry and other sponsors. An additional 20 percent of transplants are performed using umbilical-cord blood cells that are donated after childbirth. This procedure, which doesn’t require as close a genetic match between donor and recipient, is relatively new, and there isn’t a large body of scientific evidence of its long-term effectiveness and complication rates. Bone-marrow transplants, first offered in the 1960s, have been used to treat leukemia, aplastic anemia, lymphomas such as Hodgkin’s disease, multiple myeloma, immunedeficiency disorders and some solid tumors such as breast and ovarian cancer. Before undergoing transplants, patients typically are treated with chemotherapy and sometimes radiation to destroy their diseased marrow. The donor’s healthy bloodmaking cells are then infused directly into the patient’s bloodstream, where they help to build a new blood supply. But for a transplant to succeed, markers known as human leukocyte antigens, or HLAs, have to match

between donor and recipient. The body cultural taboos about donating a uses the markers to recognize which physical part of oneself. cells belong in the body and which are Improvements in matching intruders. A close match will reduce techniques, and using DNA-based the risk that the patient’s immune cells testing methods, can more precisely will attack the donor’s cells or that the identify the best donor. Be the donor’s cells will attack the patient’s Match® offers an online search tool body after the transplant. Patients that patients and doctors can use to inherit half their HLA markers from get an idea of how many potential each parent, and each sibling has a 25 matches may be in the registry. percent chance of matching. But it is In the past two years, the registry found matches for more than 5,000 possible to have even a dozen siblings and no match. transplants, an 18 percent increase The National Marrow Donor over the previous period. More program says it is seeing results from diseases, such as sickle cell anemia, its minority recruitment efforts. Groups are now treated with transplants. such as Historically Black Colleges And patients 50 and older, for whom and Universities conducted drives transplants were once considered too risky, are now eligible for the that have signed up 5,000 donors in a program launched last year. The donor treatment. That’s because of new, program is also working with Hispanic pre-transplant chemotherapy regimens that are less toxic, and better postgroups and Asian and Pacific Islander organizations, as well as with blood transplant care to prevent infections centers in states that have large Native and rejection. American populations. In 2008, it signed up 440,000 new donors, just under half of whom were from diverse racial and ethnic communities. The group also is working with international registries, with a total of five million potential donors, and is signing cooperative agreements with countries like Brazil. Studies show that there are a number of reasons why different ethnic groups don’t Message Via Phone sign up as bone marrow donors, Creative and Production including a lack of Premium Customization educational resources Media Planning and Buying devoted to those communities, fear of doctors and hospitals, concern about putting personal information www.infinitymkt.com in a database, and

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the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 9


New Blood for the World

WBDD 2010 Focuses on Youth The focus of World Blood Donor Day (WBDD) 2010, which will once again be celebrated on June 14, is on Young Donors. The WBDD 2010 slogan will be “New Blood for the World.” The need for blood continues to increase in all parts of the world. Young people can make an important contribution by donating blood and by recruiting other young people to become donors. Initiatives such as young ambassadors’ programs, Club 25, media campaigns directed towards young audiences and other youthoriented activities will help bring “new blood to the world.” Many activities are planned around the world to focus on the role of young people in ensuring a safe blood supply. WBDD 2010 organizers are

promoting the formation of “human blood drops” as a key feature of this year’s international media campaign. “Forming a human blood drop is a simple, but effective, way to symbolize solidarity and support for the goals of WBDD,” explains ADRP Board Liaison Diane DeConing, blood safety consultant. Diane and members of the ADRP Global Programs Committee encourage ADRP members to gather a group of people wearing red in a public place to form the shape of a blood drop. They also encourage centers to send the recorded image to local media. This event is relatively low-cost and easy to replicate with varied numbers of participants. The Global Programs Committee suggests working with school

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organizations, such as bands, to form the human drop. Complementing WBDD 2010 print and multimedia products, human blood drop events offer strong potential for engaging youth, live and online, for exploiting diverse stakeholder networks and for organizing cross-promotional opportunities among the WBDD coordinating agencies, local and national blood donor associations and community and corporate partners.

Using the FIFA World Cup Every four years, TV broadcasts of the FIFA World Cup attract hundreds of millions of international viewers, many of them young people. Thousands more attend live matches


over the month-long tournament. It is an unrivalled venue for reaching a mass audience, especially youth, with a vital public health message. The 2010 FIFA World Cup in South Africa coincides with WBBD. As a result, the event promises to be a lively celebration of football, team spirit and national pride. WBDD organizers are working to schedule a human blood drop at a World Cup match on June 14 to be viewed by millions, live and online. FIFA World Cup organizers have already invited the South Africa National Blood Services to host a blood donor clinic in the “Dome” exhibition centre during the tournament.

Creative University Plan Posted on the ADRP website is a film from this year’s WBBD host organization. The view features creative ideas to involve schools and universities in WBDD 2010. To view a video on WBDD, go to http://www. adrp.org/promoting-donor-events/ world-blood-donor-day/. The goal of WBDD is to raise global awareness on the need for safe blood and blood products for transfusion and of the critical contribution voluntary, unpaid blood donors make to national health systems. World Blood Donor Day is also an opportunity to celebrate those who already donate blood, in response to the worldwide increase in demand for voluntary non-remunerated blood and plasma donations. Today, 57 countries have achieved 100 percent voluntary blood donation, up from 39 in 2002. Since 2004, World Blood Donor

Day has been jointly sponsored by four core agencies: The World Health Organization (WHO), the International Federation of Red Cross and Red Crescent Societies (IFRC), the International Federation of Blood Donor Organizations (IFBDO) and the International Society of Blood Transfusion (ISBT). During 200910, IFBDO will be acting as the coordinating agency on behalf of the four core agencies to coordinate communication with any external agencies. Each year, these core agencies identify a host country for

a global event that provides a focus for an international media campaign. The event is also designed to support national level blood transfusion services, blood donor organizations and other nongovernmental organizations in strengthening and expanding their voluntary blood donor programs and to reinforce national and local campaign. The 2010 global event will take place in Barcelona, Spain. It will be hosted by the Spanish and Catalonian Health Care Authorities, the Spanish and Catalonian donor associations and the Spanish Red Cross. The joint website of the core agencies (www.wbdd.org) and the WHO webpage (www.who.int/ worldblooddonorday) will contain the World Blood Donor Day brochure and poster as well as additional resources, including the WBDD logotype and news about events. ADRP members are invited to contribute by sharing ideas, resource materials and plans for activities at national and local levels through these websites. For additional information, contact Deb Swift at dswift@adrp.org or call 512.658.9414.

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 11


ADRP Endorses Global Blood Fund The Association of Donor Recruitment Professionals (ADRP) Board of Directors has voted to endorse the Global Blood Fund (GBF). The GBF is an independent nonprofit [501(c)(3)] charity that seeks to improve the safety and availability of blood transfusion in the developing world by providing better volunteer donor recruitment tools and improving blood donation experiences. The GBF aims to assist concurrently three or four blood agencies around the globe which have creditable reputations for stewardship, success, and sustainability. Presently, Bloodlink Foundation, Inc. of Kenya is one of GBF’s recipients. “The chance of receiving a safe transfusion varies enormously from one country to another, depending largely on whether there is a good,

safe blood donor program in place,” explains ADRP President John Hagins. “GBF’s efforts are working to ensure universal access to safe blood in a system of regular voluntary, unpaid blood donors across the globe. We applaud their efforts.” The GBF celebrates and amplifies the giving spirit of blood donors. The GBF offers them an easy way to double the impact of their donations. Their blood assists local patients in area hospitals. The dollars given in their honor help agencies in developing countries build safe, ample, and sustainable blood supplies. In its first year, the Global Blood Fund has: • Managed contributions from over 2,000 individuals who gave up their t-shirts or other recognition items to make contributions;

Items To Contribute The Global Blood Fund will help developing blood centers secure some of their most basic necessities for mobile blood drives. For Bloodlink Foundation in Kenya, their wish list includes: 1. Portable donor beds: Over 80 percent of the blood donated in Kenya comes from mobile blood drives. Too often, blood donors have to share a bed while donating. Portable donor beds that are light weight, sturdy, and transportable would be invaluable for improving the donation experience for both donors and staff. 2. Digital blood pressure machines: Current blood pressure machines are hard to operate and break down. This causes high rates of donor deferrals. Digital blood pressure machines aid blood donation by being faster, more accurate and more durable. 3. Hemocue HB digital machines: The new digital machines accurately measure blood donor hemo-

• Partnered with multiple blood centers, including the Oklahoma Blood Institute, Texas Blood Institute, United Blood Services (Lubbock, TX), and The Blood Center (New Orleans, LA), to reach donors and drive sponsors; • Benefited from over 50 designated GBF blood drives, many held by churches in the Baptist General Convention of Oklahoma, which has been a tremendous champion for the GBF mission; • Received the first-ever program endorsement from the ADRP, the premier professional organization for the specialists who inspire, encourage, arrange, and support blood donation; • Appeared in numerous television, radio, electronic, and print media spots.

globin (iron) levels. The copper sulphate method currently used is inaccurate which can be harmful to anemic donors. 4. Digital weight scales: Scales are needed to accurately screen donors. 5. Laptops for field use and recruitment: Laptops allow access to a computerized database that tracks a blood donor's history and eligibility to donate. Blood safety is greatly enhanced by this access by identifying ineligible donors before they enter the donation process. 6. Projector for donor recruitment: A projector is a valuable presentation tool at workshops and educational forums where blood donors may be recruited. 7. Folding chairs and folding desks: Imagine showing up at blood drive and not having a chair to sit on or a desk to write. Mobile blood drives in Kenya need rentals to cover such basic needs, limiting site options, and impacting the donor center's function.

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Bloodlink Foundation Uses Unique Approach to Recruit Blood Donors

CDC in Kenya

Quarterly Newsletter

Volume Volu lume me 2 Issue 2 , April 2009

Reprinted from CDC in Kenya

Wherever a man turns he can find someone who needs him,” Albert Schweitzer an Alsatian theologian, musician, philosopher, and physician once said. His statement echoes and depicts the spirit of blood donation in the world. The statement shows that blood donation is important because there is no one time when the need for blood will end. In Kenya, the main government body mandated to collect, handle and distribute blood is the Kenya National Blood Transfusion Services (KNBTS). “KNBTS was created through an act of parliament to collect, process and distribute blood,” says Timothy Odongo, national blood donor recruiter. However, due to the continued increase in demand, the KNBTS has engaged a team of blood donor recruitment partner organizations. One of these organizations is Bloodlink Foundation (BLF). BLF is funded by the Centers for Disease Control and Prevention (CDC) through CHF international. The relatively young organization (it began in 2004) has taken on the field of blood donation in Kenya with the passion and enthusiasm it requires to succeed. Mandated by the KNBTS to carry out blood donation in the corporate world as well as universities, BLF has brought such novelty into blood donation, including exercises that have helped increase the amount of blood collected in the country. According to BLF, it’s estimated that every three minutes, someone in Kenya needs blood. Annually, 200,000 units of blood are required to provide the blood needed by Kenyan citizens. Currently, the national blood

transfusion centres provide only 130,000 units. About 60 percent of the blood collected Hope For HIV Positive Children in Kenya comes from First Ever Dissemination Meeting Held school children ages 16 Staff in Kibera Beating All Odds and older. TB Study in a Revolutionary Paperless System “For many years, World AIDS Day 2008 blood donation was left Clinic to Provide Hope for Kibera Residents to the youth especially in Secondary schools,” says Elisha Alwala, the programs officer for BLF. It was through BLF that blood this through the use of information drives started targeting corporate education (IEC) materials, media as organizations and universities. While well as documentary shows. Their BLF has been targeting corporate sensitization and awareness activities organizations since 2004, it started its have led BLF to win the Public university campaigns in 2008. Their work in the corporate world Relations Society of Kenya (PRSK) campaign of the year award in the led them to engage key partners to non-profit category four years in a contribute to public blood drives held row. countrywide. One such partnership In addition to its numerous is with Safaricom Limited a mobile achievements, recently, the Oklahoma phone service provider who has Blood Institute’s (OBI) Global Blood sponsored several public blood drives Fund in the United States partnered throughout the country. with BLF, in association with the six Each month, BLF targets Kenyan blood transfusion centers, about four universities (both public to facilitate a safe, steady and and private) and 15 corporate modern blood supply system for its organizations. The highest amount communities. of blood in a day collected in a university as of November 2008 is 250 Despite their success in blood collection in the country, BLF still units collected in the Jomo Kenyatta faces challenges which include University of Advanced Technology, ignorance of many Kenyans on blood while among corporate organizations, donation, slow buy-in by corporate Brookside Dairy has contributed the organizations and lack of resources highest amount of blood. The highest number of units collected by BLF in a for public drives. Together with the KNBTS, BLF has developed a day was 1,300 units through a public database of regular blood donors and blood drive in Eldoret. will heavily rely on the willingness Blood donation mainly depends of individuals to donate blood on awareness creation and BLF does periodically.

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Study Shows Americans Reducing Volunteer Time Seventy-two percent of Americans say they have cut back the time they spend volunteering and performing other civic activities in the past year — largely as the result of the recession, according to the study by the National Conference on Citizenship. The annual America’s Civic Health Index, based on surveys of 3,889 people, said that the finding is supported by public perception of how Americans are responding to the bad economy. Sixty-six percent of those surveyed said that, as a result of the recession, Americans were more concerned with looking out for themselves. Only 19 percent said people were doing more to help others. However, the study found that people were doing more informal, local volunteer activities during the recession. Fifty percent of survey respondents said they gave food or money to a needy person; 43 percent gave food or money to a relative; and 11 percent allowed someone who was not a relative to stay in their home or on their property. Religion, friends, and social networks seemed to play a significant role in people’s interest in civic engagement, according to the report. Forty percent of people who described themselves as frequent participants in religious services said they had increased their local

involvement in the past year. People who said they were very actively socially were more likely to be involved in civic activities than those who were not. Online Activism Increasing Online activism seemed to correlate somewhat with local involvement: People between the ages of 15 and 24 who said they used online social networks to promote civic causes were more likely than their peers to get involved in their cities and towns. The study found that volunteerism was highest among younger people. Forty-three percent of people age 15 to 44 said they volunteered locally in the last year, while 35 percent of people aged 45 to 64 did so and 42 percent of people over 65.

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People with fewer financial resources (those earning less than $50,000 a year) were less likely to volunteer than wealthier people (29 percent compared with 51 percent). But people with less income were more likely to give food, money, or shelter (24 percent versus 21 percent). The study also explored what types of incentives motivate people to volunteer. Twenty-four percent said tax breaks and paid-time off would provide some extra motivation, while 22 percent cited educational vouchers. Less important were property-tax incentives, training in specific skills, simpler ways to sign up to volunteer, and child care. Career Factor In choosing a career, people were far less likely to cite the potential to help society (six percent) as the most important factor, than they were salary and benefits (41 percent) or job security (28 percent). Asked what sort of job would allow them to do the most good, survey respondents cited as employers sociallyresponsible corporations and nonprofit groups (19 percent each), followed by local or small businesses (17 percent), and religious institutions (15 percent). While the report did not investigate the potential impact of President Obama’s emphasis on community service, many hope that in the United States, the President’s United We Serve, a campaign announced this past summer, could help volunteer rates.


Youth More Likely to Donate Blood http://www.tonic.com Search - Daily tonic October 26, 2009 7:19 PM Some say youth is wasted on the young, but

are also a declining share of Canada's population."

a Canadian study reveals that when it comes to

The research, published in BioMed Central's

donating blood, young adults are not only making

open access International Journal of Health

use of their youth, but sharing the fruits of it with

Geographics, looked at what factors had an impact on donating blood. In addition to young age, the study also found that donors were more likely to be English speakers living in smaller cities and towns, while immigrants, the wealthy and big city dwellers were less likely to donate. Interestingly, those with more advanced education were more likely to donate as well. According to Paez, 25 percent of Canadians still believe there are negative health risks associated with donating blood. And, while almost everyone will need to use donor blood at some point in their life, less than four percent of eligible donors give blood. "Blood products are an essential component of modern medicine and necessary to support many life-saving and life-prolonging procedures,” Páez told Science Daily.

those in need, reports Science Daily. Researchers at McMaster University investigating the implications of Canada’s aging population found that those in the 15-24 age range were most likely to donate blood, while those of working age (25-54) were the least likely to be donors. (This information was gleaned from Canadian Blood Services records.) The downside, however, is that with a topheavy population, more Canadians are likely to need blood in the near future than there will be to donate it. “Like other countries, Canada's population is aging, and the implications of this demographic change need to be better understood from the perspective of blood supply,” said Antonio Páez, who carried out the research with a team from McMaster University in Canada. "So while younger people are more likely to donate, they

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 17


ADRP Activities at AABB ADRP co-hosted three seminars during the 2009 AABB Conference in New Orleans in November. The association also held its annual reception during which Dr. John Armitage of Oklahoma Blood Institute.and Paul Hayes of New Zealand Blood Services publicized ADRP’s upcoming seminar on Rightsizing Collections. The reception was co-hosted by Oklahoma Blood Institute. ADRP-sponsored seminars at AABB included: • Relating, Not Translating: How to Cultivate Latino Donors, Today and Manaña. This session was taught by Kelly McDonald of McDonald Marketing and a current consultant to Carter BloodCare. McDonald shared specific strategies and tactics for developing effective marketing messages targeted specifically to the Latino market. • Integrated Call Center Operations. During this session, Patricia Beamish Nagle, American Red Cross, and Betsy Ward, Memorial Blood Center, discussed how telerecruitment fits into the total marketing strategy of a blood center; how to build a highly functional team of telerecruiters driven by results; and how to determine effective benchmarks for telerecruitment. • Global Perspectives. In the final ADRP sponsored session, Beatriz Nogueras of Spain and Yeshitila Hailu Negash of Ethiopia shared the current recruitment trends in their countries.

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Above: Global Perspectives Panelist Yeshitila Hailu Negash, Moderator Chuck Moore and Panelist Beatriz Nogueras. Left: Beatriz Nogueras answers a question after the presentation. Below: Call Center Panelists Betsy Ward, Moderator Chuck Moore and Panelist Patricia Bemish Nagle.


On this page: Photos from the ADRP Reception.

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 19


AABB (Continued)

On this page: Photos from the ADRP Reception and ADRP Booth at AABB.

Appreciation Reception Co-Sponsored by:

Oklahoma Blood Institute

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deConing Receives 2009 AABB Chapman-Franzmeier Award Diane de Coning, attend a blood centre, learn about healthy lifestyles and to give blood regularly, aiming for about 20 to 25 Independent Blood blood donations by the age of 25 years. Safety Consultant, Rolf Kovenetsky of New York Blood Center has was selected by the often called Diane the “Mother Theresa” for blood AABB’s Donor donation. Recruitment/Public Formerly Diane was the National Procurement Relations Committee and formally ap- Officer for the South African National Blood Service, proved by the AABB Board of Directors to receive the responsible for ensuring sufficient usable blood was collected to meet the demands of all patients requiring 2009 AABB Chapman-Franzmeier Memorial Award blood in South Africa. This was certainly not an easy and Lectureship. task in a country plagued by HIV/AIDS. AABB recognized Diane for demonstrating excepOver the years, Diane has participated as a presenttional worldwide leadership in donor recruitment and er at the AABB, Association of Donor Recruitment retention, including a specific focus with the 25 and Professionals (ADRP), ISBT, international collounder age demographic. quiums, and in many third world countries in Africa Diane is dedicated to the mission of donor recruitand Asia. In 2001, she was the conference chair for ment and retention and is known worldwide as a leader in this field. She has enthusiastically shared her the 8th International Colloquium in Johannesburg, South Africa. This was the first time it was not held in expertise and creativity with thousands of colleagues Europe. In addition, Diane has served for many years around the globe throughout her entire blood banking as a representative from Africa to the ADRP Board of career. Directors. Currently, Diane is a consultant working with the Diane exemplifies the excellence that is associated World Health Organization and other agencies to aswith Chapman-Franzmeier Award. ADRP congratusist and support blood transfusion services in Africa lates her. and other third world countries through the sharing of her knowledge and expertise. In doing so she often lives in very primitive conditions, yet is totally dedicated to the collection of safe blood for patients in need. In addition, Diane works with the International Federation of Red Cross and Red Crescent Societies to provide practical and pragmatic solutions to secure successful volunteer programs in developing countries. Along with IFRCRC, Diane is also active in helping to establish Photo at Top of Page: Diane deConing receives her award Club 25 in countries around from Joyce Kleist, last year’s winner. the world. Club (or Pledge 25) is a youthful concept. Above: Diane with Representatives from Caridian BCT, Through Club 25 young people are encouraged to official sponsors of the luncheon.

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 21


Challenges in Recruiting Sufficient Voluntary Blood Donors for an Adequate Blood Supply in Africa by Diane deConing Blood Donor Management Consultant, Johannesburg, South Africa 2009 Winner of the AABB Chapman-Franzmeier Award Africa is a beautiful continent...but sometimes it is harsh on its people. The faces of Africa explain my love for and my commitment to my continent. I have had the privilege to work all over the world, but Africa is my main focus and my home! I have actively worked in 20 of the 46 countries in Africa, and have trained representatives from another 10 countries. I would like to share with you some of the many challenges we experience in recruiting voluntary blood donors in Africa: • 34 countries have nationally coordinated blood transfusion services; • 27 countries have adopted a national policy (six have implemented their policy and 17 are in the process of implementing their policies); • 29 countries have blood donor departments; • 13 countries collect 100 percent of blood from VNRBD; • Two collect more than 80 percent of their estimated needs. The HIV prevalence in Africa is significantly higher compared to the rest of the world, as is the rate of Hepatitis B and C. It is estimated that

Africa requires a minimum of 12 million units of blood per annum for a population of 800 million people. Over the last nine years, the total number of collected units in Africa has increased significantly from 2.18 million in 1999 to 3.5 million in 2008. In addition, over the past eight years, there has been a significant increase of voluntary donors and a decrease in family donors. From 1999 to 2006, the number of countries in Africa with a dedicated budget for blood service activities has doubled, from 17 in 1999 to 35 in 2006. The challenges to collecting

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sufficient blood in Africa include: • Reliance on family replacement and paid donations in many countries; • High prevalence of TTIs and risk of transmission through unsafe blood; • Balancing supply and safety • Lack of tangible political commitment and support, policy and legislation; • Fragmentation, lack of structure, coordination and quality, and low efficiency in blood services; • Lack of adequate budget;


• Lack of outreach community programmes and effective communication with potential blood donors. Successful strategies have been implemented in Africa to support a continuous supply of blood with no seasonal fluctuations: • Decrease in family donors; • Increase in voluntary blood donors; • Increase in safety by developing a panel of educated and informed donors; • Effective utilization of donated blood even with limited resources. My team and I are working to train donor recruitment staff in developing and implementing detailed plans to achieve a safe and adequate blood supply. This training has been conducted in 30 countries in Africa. In Angola, for example, other activities have included the introduction of paediatric bags, launch of the Kandengue or paediatric campaign, and the decoration of a paediatric transfusion room for the day patients require a blood transfusion. Another successful strategy has been the introduction of youth blood donor clubs in 18 countries. These

youth blood donor clubs have proven to be one of the most successful strategies and have shown amazing results in many countries. These Club 25s encourage youth to: • Donate blood regularly; • Recruit their peers to join Club 25; • Raise an awareness on safe blood donation and HIV prevention;

• Organize blood donation campaigns with the BTS at schools, youth centres; • Participate in general community health promotion and community service activities; • Participate in WBDD (June 14) preparations and activities • Enter interclub activities and competitions. Other successful initiates to support the recruitment of VBD in Africa include the annual World Blood Donor Day (WBDD) celebrations. In 2010, WBDD will focus on the youth with the slogan “New Blood for the World.” I have the best “job” in the world, as I have an opportunity to make a difference by striving to achieve the overall strategy of 100 percent voluntary non-remunerated blood donation and creating a culture of voluntary blood donation to ensure that sufficient blood from the “safest” blood donors is available at all times for our communities.

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South Africa Invites Chris Sopa and ADRP Certification Module to 31st Congress After attending ADRP’s preconference workshop “Achieving Sponsor and Donor Recruitment/ Retention with a Sales Model” last year, ADRP Member Zali Mbombo knew she had to take it to South Africa. Zali, who is Executive for Marketing & Communications for South African National Blood Service, served on the organizing committee

for the 31st South African National Blood Transfusion Congress 2009. She quickly convinced the rest of the committee to invite Chris Sopa of Chris Sopa International to the Congress to present the ADRP sales workshop and a keynote session. Response to the session was overwhelming. Ms. Sopa reports that 83 individuals attended the workshop.

Top: Chris Sopa during her workshop presentation at the 31st South African National Blood Service. Bottom: Chris donates prior to leaving.

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Chris, who developed the sales module program for ADRP, said the experience of presenting the workshop and keynote was incredible. “South Africa was an experience beyond belief.  Beautiful people, breath-taking scenery and a feel of love and unity that you cannot seem to put a word to….you only can experience,” she said. Ms. Sopa relayed her trip to South Africa through a blog. She noted that she quickly found that South Africans trip similar problems and issues to their North American peers. She also said they were eager to learn. “What a wonderful group of people!  I always say as a speaker, I am only as good as my audience and this audience was really ON!  They came ready to learn, transform and walk out with new ideas and insights,” she added. The group consisted of the individuals who directly interact with the donor population.  Chris shared ideas on empowerment, self-worth, priorities and finding the courage to unlock their potential.   “One of the things I find is that no matter where I am in the world, people are all the same.  We all have the same fears, anxieties and worries and seem to think we are alone…and we are NOT!  Change starts with one individual who makes a choice to do something different, something unique and something to honor their many gifts to give.” Chris said the hospitality of South Africa National Blood Services was beyond anything she has experienced in all of her travels.  As a way to give something back, Chris donated blood prior to leaving.


Above Left: Zali Mbombo (right) welcomes Chris Sopa to South Afirca. Above Right: Zali takes Chris on a tour of a SANBS facility. Right: Chris poses with members of the SANBS Staff.

Sustainable Safe Blood: Mastering Change

Sustainable Safe Blood: Mastering Change was the theme for the 31st South African National Blood Transfusion Congress. The theme was carefully selected to reflect the current state of blood transfusions in South and southern Africa.  In addition, it embodied the continuous efforts made to improve where systems require the deployment of resources, and to maintain conditions where systems are amongst the best in the world. The main focus of the Congress was on the continuous efforts being made within the industry to maintain a safe and sustainable blood supply. The sessions highlighted the challenges and success stories related to the procurement of blood, testing strategies and appropriate utilisation of this precious resource.

The Congress also provided: •

An effective forum for South African blood transfusion practitioners to showcase their research and development work within this progressive field.

An educational platform to expose South African blood transfusion practitioners, from all disciplines within the Blood Transfusion industry, to the latest developments in this ever-advancing field, thereby increasing their valuable knowledge and ensuring that they are kept up-to-date.

An opportunity for South African blood transfusion practitioners to network with their esteemed colleagues and others in the field, and to share their experiences, learning from one another.

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Blood Systems & Florida Blood Services Create Joint Blood Testing Laboratory Creative Testing Solutions To Open Jan. 1 in St. Petersburg

A joint venture between Blood Systems and Florida Blood Services will create the second largest blood donor testing laboratory in the United States. Operating under the name Creative Testing Solutions, the laboratory is scheduled to open Jan. 1, 2010 occupying 30,000 square feet on the Florida Blood Services campus in St. Petersburg. “Innovation will be the hallmark of the new venture,” said Donald Doddridge, president and CEO of Florida Blood Services. “Redundant laboratories, access to all vendor technologies and collaboration opportunities with Blood Systems Research Institute all will help us deliver testing tailored to meet our customers’ needs.” The joint venture will have a budget of $200 million and will test about one

of every four units of blood collected nationwide. Only the American Red Cross tests more donations. Florida Blood Services has already hired eight medical technologists and four laboratory assistants since August, when the partnership began to evolve. Creative Testing plans to hire just as many more new staff next year. Sally Caglioti, president of Scottsdale, Arizona-based Blood Systems Laboratories (BSL), and Gene Robertson, Blood Systems vice president for donor testing operations, will serve in those roles with Creative Testing. From Florida Blood Services, Dr. German Leparc will be medical director and Ruth Zatik will continue as director of operations in the St. Petersburg location. The nonprofit will be governed by representatives from Florida Blood Services and Blood Systems boards

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of directors, and will operate under Blood Systems’ FDA license. BSL currently operates high volume testing laboratories near the Phoenix and Dallas airports. Florida Blood Services has both donor testing laboratories and viral confirmatory special testing labs, and recent expansion has made Florida Blood Services the only donor nucleic acid testing facility in the world to employ dual testing platforms available for these cutting edge donor tests. That also positions Creative Testing for future growth, according to the release. Florida Blood Services tests 900,00 blood donations from samples sent from blood centers as far north as Maine and as far south as Puerto Rico, and Creative Testing is expected to begin viral testing on an additional 350,000 blood donations.


Upcoming ADRP Webinars! Wednesday, January 13 3 p.m. EST

College Blood Collections Penn State University has one of the best blood donation programs in the country. Each blood drive is sponsored by a student organization or faculty/staff unit with cosponsor-ship and support from the Red Cross Club. This consistent and diverse student involvement allows the blood center more flexibility and privileges on campus. This presentation will focus on how to build a successful college donation program. Presenter: Wendi Keeler, Field Representative for Penn State University, American Red Cross, Greater Alleghenies Region Wendi Keller started her Red Cross career as a volunteer teaching swimming lessons, Water Safety Instructor, lifesaving, CPR and first aid. While in the lab, she encouraged her employer to sponsor Red Cross blood drives and became the sponsor contact and recruiter. She was hired by the Red Cross in 2001 to take over an already very successful Penn State program. Since then, she has increased collections on Penn State’s campus by 26.5 percent. She is the advisor for Penn State’s Student Red Cross Club which boasts over 1,000 students on its list. Club members volunteered over 4,000 hours last year. In 2005, Wendi was asked to be an advisor to the American Red Cross National Youth Council. The NYC is a select group of Red Cross youth who direct youth involvement and direction within the Red Cross. She serves as the marketing and biomedical specialist.

Wednesday, February 10 3 p.m. EST

Using Networking Opportunities To Reach Diverse Donors Donor Diversity has become a top priority at New York Blood Center. In an effort to achieve a blood supply that reflects the multicultural

community, NYBC has launched a Diversity Recruitment Committee, a MetLife Foundation Donor Coach geared towards collecting blood in diverse and underserved communities, and the “check the box” initiative to encourage donors to indicate their race upon donating blood. The speakers will share ways to select events that can lead to opportunities and resources for awareness and increased collections. Presenters: Yadira Pagan, Corporate & Community Relations Manager, New York Blood Center

In March 2008, Yadira Pagan was promoted to Manager of Corporate and Community Relations where she works directly with the Volunteer Leadership Campaign. She currently serves on the Donor Diversity Committee and works closely with the Precise Match department to extend into the multicultural communities of New York City. She is fluent in English and Spanish and is frequently the liaison between NYBC and the Latino Community. Yadira has a B.A. in Communications and is currently pursuing an M.P.A. at Baruch College in New York City.

Nicole Brown Special Patient Services Manager New York Blood Center

Nicole Brown is responsible for cultivating relationships in the multicultural communities of New York and New Jersey. Nicole began her blood banking career in 2002 in the ethnically diverse region of Brooklyn/Staten Island Blood Services as an Account Manager in donor recruitment. She earned “Account Manager of the Year of Brooklyn/Staten Island Blood Services” in 2003 and 2006. Nicole has over 15 years of community outreach experience in healthcare and has a B.A. in International Affairs with minors in Spanish, Political Science, and Economics from Florida State University.

LEARNING ONLINE ADRP began offering monthly webinars in October. The webinars have average 60-70 participants and have received excellent reviews by members. Look for registration links in ADRP’s e-newsletter. An update of ADRP’s 2010 Webinar schedule will be announced in January.

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Winning Essay

Hughes Scholarship Game Over

by Carolyn ‘Mistie’ Harris Shepeard Community Blood Center Many Gen-X-er’s-and Y-er’s enthusiasts probably recall the video game Mortal Kombat. This epic game is especially noted for its digitized sprites (which differentiated it from its contemporaries' hand-drawn sprites), and its high levels of blood and gore, including, most notably, its graphic fatalities. I imagine a commercial. A commercial that appears to have the viewer wearing an armored helmet of the fighter in the video game. The commercial comes on and the view is the outline of the inside of the helmet with an adversary rushing you with a sword. At the bottom of the screen it has typical epic video game cues (weapons you have in your arsenal – declining with each use, how much “life” {indicated with blood drops} you have left, etc). The commercial puts the viewer inside a video game for 20 seconds. The cacophony of battle ensues with adrenaline draining visuals. The viewer hears the video fight commentator yell “Your blood (and thus you life and game) is dropping. You are in critical need of blood to continue the fight. If not gotten soon you will die (and in other words you will lose the game).” The sounds of swords slashing, both fighters’ breathing, and leather crunching resound with your every move. You get a big hit, and as you

“The video image will appeal to the 18-25-yearold male population and will get them thinking and talking – creating buzz in an emotional and entertainment vein.” are falling you hear the commentator yell: “You are down – need 10 pints of blood to continue! You must go to the infirmary! Now! Now! Now!” The viewer experiences this scene and the urgency. The scene now converts to an infirmary with big blinking red lights: “OUT OF BLOOD.” Immediate black screen with total silence with the words: WHAT IF THIS WASN’T A GAME? Then flashing “game over.” Followed by “Donate Blood.” The video image will appeal to the 18-25-year-old male population and

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will get them thinking and talking – creating buzz in an emotional and entertainment vein. The success of the commercial will be based on the advanced technology of the video simulation. Cutting-edge videography always gets any gamers attention. And, most males in this demographic are gamers. The commercial should run on cable channels geared toward the targeted population (SPIKE TV, FEAR NET, DISCOVERY, MILITARY, FX, etc). Local blood centers should have a video available to play on their website. And extra points or “powers” (needed to advance in the game) can be obtained by taking a few seconds to “give blood” at the virtual blood center/infirmary. Billboards read “Sneak peak at the bloodiest video game yet. It is life or death” could be created to appear to endorse a video game, but include a link to the local blood center. High schools and college campuses should get the website on which to play the game. All good video games worth their weight in gold have their own music. Local techno or punk band should be recruited to provide the soundtrack.


Winning Essay

Charles Drew Scholarship

Increasing Donations in the Native American Population by Alice Townsend Oklahoma Blood Institute

When I first began as a BPC for Oklahoma Blood Institute (OBI), I was drawn to the sporadically scheduled Cherokee Nation sponsors. Sponsors were present in several communities but not scheduled or drawing consistently. Not having a lot of knowledge about blood banking or Native American groups, I decided to meet with coordinators to find out what motivated their groups to host and donate. I found that Cherokee drives were held only when someone would call and ask them and donors were being stereotyped for their motivation being based on what we gave them as an incentive. It was not until I met Ms. Bush at the Cherokee Complex that I began to understand how to benefit a Cherokee Nation group and donor. I learned that Cherokee leaders are concerned about the health of their tribe. Chief Smith was quoted saying “The Cherokee Nation is committed to the well-being and health of Cherokee citizens and helping improve their quality and years of life.” I realized that I could help their mission through the Oklahoma Blood Institute’s Public Health initiative. This was a tool that had not been utilized to its full potential. I laid out the following strategic plan: • Identify the largest Native American opportunity in each community; • Build a committee within each community; • Schedule four to six drives in each community at a centralized location and merge smaller drives

have cycled almost two years in each community. I am now working to ensure the drives fall in consistent months or in conjunction with the same annual events.

“I have cycled almost two years in each community.” into the larger opportunity; • Community education and motivation. I put together information on OBI’s donor testing (routing and optional), patient stories and statistics on the population and current draw. I presented the packets during Cherokee Nation Department Head meetings, committee meetings in each community that we currently host and communities I had targeting as opportunities to eventually service. I also met with individuals that helped me solicit the Cherokee Nation for funding to make it easier for tribe members to benefit from optional testing such as PSA. I showed value to the nation by statistically demonstrating how preventive care can cut healthcare costs down the road. I am currently working in the last phase of my plan... consistency. I

Results: • Our draw has increased in the Jay community from three drives, averaging 60 units per year to five drives averaging 130 units per year. • Our draw in Stilwell has gone from three drives averaging 50 units per year to five drives per year averaging 150 units per year. • We have new programs in Muskogee and have stabilized the draw at the main site and are consistently drawing 50 donors, six times per year. • We have performed PSA testing free in the month of September for Cherokee males in 20072008. • I was able to offer A1C testing at a Cherokee High School to help make diabetes screening more accessible to Cherokee teenagers. As humorous as this may sound, and straight from the back of an OBI t-shirts, Cherokee Nation and I are “Out for Blood!” Pride and tradition are very important to a Cherokee and they want these elements present in activities they engage in. This partnership has offered them that sense of pride and contribution to the blood supply and well being of Cherokee individuals in our Great State.

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2010

ADRP Conference

Sheraton Seattle Hotel May 19-22, 2010

Mark Your Calendar Today!


2010 Conference

Puget Sound Blood Center looks forward to showcasing Seattle's rich culture, beautiful views and distinct history during the 2010 ADRP Conference scheduled for May 19-21, 2010. Nicknamed the Emerald City by tourism officials, who were promoting Seattle in the mid-1980s, there isn't a more perfect description for a city that is surrounded by the lush, green forests of Washington and home to more than 6,000 acres of parks. Seattle sits on the Pacific Rim with sweeping panorama views of Puget Sound, the San Juan Islands, the Olympic mountain range and majestic Mount Rainier. Home to the University of Washington, the nation's most educated city, with the highest percentage of college graduates, Seattle offers its residents a high quality of life and travelers a memorable time. Visitors can hike the mountains or take a fishing cruise, view the Space Needle, or stroll through Pike Place Market. A trip to Seattle would not be complete without visiting the waterfront, not only are there plenty of opportunities to take a day cruise and see the beautiful

views of Seattle from the water, but also shops, restaurants and other attractions. Every night visitors can here live music, whether at the opera, theatre, symphony, or any bar on the street. After taking in the arts or learning about marine life at the Seattle Aquarium, visitors can stroll through the underground of the city on Bill Speidel's Underground Tour. This adventure will show parts of the original city before the Great Fire of 1889. All this activity will be sure to make one hungry. The city offers many restaurants from an exhibition kitchen and live music at 13 Coins, an oyster bar at The Brooklyn Seafood, Steak & Oyster House, to a variety of organic and farm fresh restaurants, including Urbane, BOKA Kitchen and Bar, and Organic To Go. To find out more about Seattle visit the following site: www.visitseattle.org. Puget Sound Blood Center staff will be on hand during the conference to assist attendees with questions.

CONFERENCE HOTEL Sheraton Seattle 1400 Sixth Avenue Seattle, WA 98101 (206) 621-9000 Located in the city's vibrant core, the Seattle Sheraton provides a gateway to the diverse sights and sounds of the Pacific Northwest. Conference attendees will be able to simply step out the front doors of the hotel to find gourmet food, exciting entertainment, and world-class shopping. The Hotel Reservation link is now live at www.ADRP.org, click on Conferences, then Location. The ADRP Conference Committee is currently finalizing conference speakers and topics.

Look for the Preliminary Conference Program in January

the Drop - ADRP’s Quarterly Newsletter Fall 2009 / Page 31


The ADRP Board of Directors would like to Thank and Recognize the Following Companies for Their 2010 Sponsor Commitments Platinum Level

Silver Level Donor Dialogue Incept Corporation United Blood Services

Bronze Level Infinity Marketing

P.O. Box 150790 Austin, Texas 78715


2009 Fall Drop