Meanings about the words of marketing fundamentals Jizzeth Adriana Puentes Parra Career Modern languages Matter marketing fundamentals UNIVERSITY ECCI
Student enrolled to the program of modern languages with emphasis in administration (MARKETING FUNDAMENTALS) University ECCI. E-mail: firstname.lastname@example.org GLOSSARY
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ADVERTISING CAMPAIGN: Is an advertising message that shares a same idea. ANALYSIS: Is study the situation in a natural environment. AUTONOMY: Condition of no depending of other in certain aspects. BARTER: is the exchange of goods and services by others goods and services. BUYING CAPACITY: Is the purchasing power that the people have to obtain something. 6. COMPETITION: Is the quantity that there are of offerings in the market, they can give you the products that you need. 7. CREATION: Production of something from artistic ability or imagination. 8. CURRENCY: is the money issue by a state or a central bank and this is the legal coin of the country. 9. CUSTOMER: Is the person that receives a product. 10. DEMAND: Is who needs something or have a necessity. 11. DISTRIBUTION: Activity that allows to the product to arrive to the customer. 12. ESTABLISHMENT: Is a physical space where offer goods and services for the sale to customers. 13. EXCHANGE: Is a process in where you give to someone a thing and that person gives you something. 14. FALSIFICATION: Is the modification of one produce for that can be similar to the original. 15. FINANCING: Is the action to give to company money for acquisition of goods and services. 16. FINANCIAL INSTITUTIONS: These are private companies that provide money and administer it. 17. HOMES AND FAMILY: Is the society that has needs and work. 18. INVIGORATE: To give energy in an activity that this can have most importance. 19. MARKETING: Is the process that you perform from an idea to that arrives to the hands of the customer. 20. MARKETPLACE: Is the distribution channel necessary for the product. In this, there is a process from the beginning to the end. 21. MONOPOLY: There is a producer that has a great power in the market and is the only in an industry that has a product differentiated. 22. MONOPSONY: There is an only buyer. 23. NECESSITY: Wish or impulse that one person feels to do one thing. GLOSSARY
24. OFFER: Is the product that the people have for sell. 25. OLIGOPOLY: Is a market dominated by a few sellers. 26. OLIGOPSONY: There are some buyers in the market. 27. PERFECT COMPETITION: Is when the offer and demand are equals. 28. POSITIONING: Is the place that the customer has about of the product in a mental perception. 29. POTENTIAL USER: Is the people that can be possible customers to the future. 30. PRESTIGE: Positive promotion of one person or institution that has many things good about them, they create the reputation. 31. PRIVATE COMPANIES: These are the companies dedicated to business. 32. PRICE: This is the value monetary of a product, with this we can do exchange appropriate. 33. PRODUCT: Is something that is tangible or intangible and is an option that you can choose. 34. PROFITABILITY: Is the capacity to produce or to generate a benefit of an investment or effort. 35. PROMOTION: Is the communication, the information and the persuasion of the customer for they can know about this company and their product. 36. PUBLIC ADMINISTRATION: Is the set of public organizations that put in direct contact to the society with the political power. 37. RATE VALUE: Is the control that there is with respect to the price. 38. REAL USER: Is the people that is faithful to the produce. 39. REST OF THE WORLD: Is the exchange that there is between a country and other with respect to the money, for example currency. 40. SALE: Is the process in where the people offer a product. 41. SALE PRICE: Is the value that you give to something. 42. SELF-SUFFICIENCY: Capacity of one person of control and handle oneself. 43. SERVICES: Is the set of activities that search to compensate the necessities of customer. 44. SMUGGLING: Is the illegal sell of produce that evaded the tax. 45. STORAGE: Is the process to save things in special place. 46. TENDENCIES: Is the change of style in the trade in where all is new in some parts of the year. 47. THOUGHT: Is the activity of the mind and there is an existence by means of the intellect. 48. TRANSPORT: Is the way for carry the product to the customers. 49. TRIED: Is the activity in where you can exchange goods and services. 50. WISHES: Strong feeling that has a person by to have a thing.