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+ ADRIENNE DOBROWSKI CATALYST FOR CHANGE


“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.� WILLIAM POLLARD

Our creative teams are on the precipice of change. As graphic designers, web developers, videographers, photographers, animators, and creative directors, we share a common passion for pushing the boundaries of technology and imagination. We use this common vision to forge our own path. As HDR continues to expand in the creative arts, we are outgrowing our current organizational framework and in order to succeed in reaching new markets and become leaders in the creative industry, we must recognize our deficiencies, inspire change, and drive strategic growth from within. To do this, we need autonomy, the power to shape our futures and create a space where innovation and productivity flourish. We need our company to foster a collaborative, social environment and understand that our specialties are best leveraged when the team truly functions as a team. We need a leader with a clear vision who can build bridges between our regional teams and our clients - and as Creative Principal, I can be our catalyst for change.

Adrienne C. Dobrowski


TABLE OF CONTENTS O NE U NI F I E D T E A M

01

T H E CR E AT I V E P R I NCI PA L

05

A V I SI O N O F T H E F U T U R E

09

CU R R I CU LU M V I TA E

17

P O RT F O L I O

21

L E T T E R S O F R E F ER E NC E

33

I N C LO SI NG

47


ONE UNIFIED TEAM “Teamwork is the ability to work together toward a common vision, the ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.� ANDREW CARNEGIE

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CREATIV E PR INC IPAL PRO POSA L

ONE UNIFIED TEAM PURPOSE & NEED

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Powerful teams boost one another up, strengthening individual members to form a unified group. As part of a collaborative team, we will learn to cooperate with one another and see our network as a resource rather than competition. My vision of the Creative Shop will leverage the exceptional perspectives and skills of every team member to advance the collective as a whole. I see the Creative Shop as an altruistic unit that selflessly shares their experiences and innovations to promote each other’s individual knowledge in an effort to grow and improve the skills of present and future staff. Establishing this mindset throughout our current organizational structure will be challenging, but with the support of the Creative Principal and change ambassadors, this mentality will be embraced by the group and the company. L I V I N G O U R H D R VA LU E S Live the Network “We think global and act local, and as a result we learn from each other. We bring together the right people for each individual client and engagement, ensuring the right skills, expertise, experience and the highest level of teamwork. Every time.” We must do a better job of “living the network,” to ensure the right skills, expertise and experience are engaged for each client and assignment. Currently, our creative teams work as individual islands, with regional help on a limited basis. A network’s strength is in its connectedness, where people gladly hand off the right projects to the right artists to benefit the client. A formal workshare program is a must, ensuring the highest quality deliverable. This network will be indestructible when we learn from each other and build each other up. Listen First “To find the best answer, we need to understand the root and complexity of the problem. We start by listening.” Currently, as creatives, we don’t have a seat at the executive table. As experienced design professionals, the creatives across HDR are some of the most adept listeners in the business. However, it can be difficult to “listen first” when we get information second or third hand from Project Managers. With the opportunity to attend and facilitate project discussions, we can give clients the correct answers, timelines, budgets and creative solutions to their problems in real-time.


[ONE UNIFIED T EAM]

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CREATIV E PR INC IPAL PRO PO SA L

Hold Ourselves Accountable “We are empowered to find the best solutions for our clients and for our own company. We do the right things for the right reasons. And we take personal responsibility to see things through.” Although we always “hold ourselves accountable,” we have not been developing company-wide processes to make our projects run more efficiently. There is a growing need for global standards and practices when it comes to work request forms, production processes, quality control, and more, so that we are delivering consistent, quality results every time. Currently the lack of these standards is leading to disparate deployment of software updates, fonts, and other technologies. This, often causes unacceptable delays and the inability to workshare across the company.

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Push Boundaries “We strive to do things better and stretch further. From our internal processes to the work we deliver, and from the projects we do, to the careers we enable.” “Pushing boundaries” is second nature to most creatives, but this adventurous spirit needs to be encouraged and nurtured by company leadership. We need to stay on the cutting-edge of innovation by sending our creative leaders to networking events, conferences and tradeshows. We need to establish management meetings with Project Managers and Coordinators to discuss upcoming trends. We need to train and push our staff to new terrains through creative brown-bag events and provide individual skills development, learning tracks and quantifiable career metrics that can be assessed through an interactive management system. Design Smart “We have the skills and ability to tailor our approach to each situation, whether it's tried and tested, or something more cutting-edge. We deliver our best work by designing smart.” To “design smart,” we need to interface more directly with our clients to tailor the approach to their individual needs. We also need to develop long-term visions and goals and hold ourselves accountable to them. Our collective creative team has some of the best designers in the industry, but without a comprehensive plan, we will struggle to advance and mature our practice. With creative onboarding, mentorship programs and a career advancement and retention plan, we will encourage a deeper investment in the company. Another key initiative to manage our team’s capabilities is the creation and maintenance of a skills matrix, showing who can do what from where in the company. Finally, we need to hire strategically, not just to support specific projects, but to support the team as a whole.


THE CREATIVE PRINCIPAL “If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.” D O L LY PA R T O N

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CREATIV E PR INC IPAL PRO POSA L

THE CREATIVE PRINCIPAL ROLES & RESPONSIBILITIES Creative Leadership A Creative Principal must exhibit exceptional leadership skills, demonstrating an ability to move a cross-functional group towards a common direction. They must be able to establish long-lasting and meaningful connections and be approachable and relatable.

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Leads Creative Directors to drive leading-edge, impactful campaigns for our clients that deliver results across their brand. Constantly strives to inspire and be inspired by teams across HDR’s Creative Shop, the rest of StratComm and executives across the organization. Knows every player in the Creative Shop and is able to delegate the right projects to the right people. Develops individual skill sets through learning tracks and quantifiable career metrics while ensuring a well-rounded, talented team. Creates and upkeeps the Creative Shop skills matrix. Grows and directs the national workshare program to equalize utilization throughout the company. Cultivates a creative culture within the Creative Shop. Advances the Creative Shop through brainstorming sessions, creative management meetings, and other strategic tools.

Communication & Collaboration Excellent communication skills are necessary in the facilitation of conversations between stakeholders, executives and personnel. Smooth communication skills will enable effective and efficient performance of cross-functional duties due to the passing of clear and concise messages between these collaborating departments. Interfaces with clients from the proposal stage to final delivery. Acts as HDR’s chief creative spokesperson and strategist. Is a visible figure, both to internal and external clients and the creative industry. Cultivates client relationships to understand their business expectations and needs.


[T H E C REAT IVE PRINC IPAL]

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CREATIV E PR INC IPAL PRO PO SA L

Strategy & Innovation The Creative Principal must always be on the cutting-edge of innovation. Innovation is vital because it will give the Creative Shop an edge in penetrating markets faster and provide a better connection to developing markets, leading to big opportunities.

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Develops a mission and vision statement along with the StratComm executive leadership team. Identifies strategic objectives and develops tactical plans for the Creative Shop. Directs full-scale, integrated marketing campaigns from concept to completion. Evaluates the current status of the industry and the market to ensure delivery of relevant and useful products, messages and branding. Anticipates the future direction of the industry using continued education, research and insight, and brings the company into the fore of that trajectory. Attends and represents company at creative industry networking events and conventions. Through membership and participation in industry associations and community organizations, works as an ambassador to increase Creative Shop brand awareness.

Program Development, Quality Control & Analytics Process and program development will balance the strengths and weaknesses of our Creative Shop, so that our business runs efficiently and productively. Through assessment, planning, employee engagement, training and incremental measures to maintain employee performance, we will make our staff feel valued and invested in the company. Executes HDR’s existing company wide commitment to people development and creates new personnel programs for the Creative Shop to maximize human capital. Develops process and protocol standardization throughout the Creative Shop. Implements strategic hiring by identifying the overall need of the company. Works with Executive Team to develop cohesive and productive goals for the company and facilitates ways to meet them. Generates and shares comprehensive and detailed analytics about team performance, strategic objectives, and deadlines. Monitors creative budgets and identifies ways to increase Creative Shop profits. Adapts business models, revenue structures, talent acquisition and culture to the advancement of technology.


A VISION OF THE FUTURE “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” H E N R Y DAV I D T H O R E AU

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CREATIV E PR INC IPAL PRO POSA L

A VISION OF THE FUTURE THE 25/4 PLAN The Creative Shop’s Creative Principal should spend equal amounts of time in 4 fundamental areas:

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Team Building & Staff Development: Twenty-five percent of the Creative Principal’s time should be spent on team building and staff development. We have hired some amazing talent, and as artists they are in a constant state of searching for purpose. They desire growth opportunities, crave new challenges, and need to know that the company is invested in them as individuals. In order to become better integrated, we must celebrate their successes, develop creative engagement and motivate them to break down our internal regional barriers. Innovation & Future Visioning: Twenty-five percent of the Creative Principal’s time should be spent on innovation and future visioning. To stay on top of emerging trends and technology, the Creative Principal, along with the Creative Directors, should attend technology conferences, network, research trends, participate in local affiliations and host brown-bags to the creative and strategic teams to keep the company on the industry's cutting-edge.

THE 25/4 PLAN

T E AM BUI LD I N G &

I N N OVAT ION &

B U S IN E S S

P R OCE S S

STAF F D E VE LOPM E N T

F UT URE V IS ION IN G

DE V E LOP M E N T

DE V E LOP M E N T

25%

25%

25%

25%

Business Development: Twenty-five percent of the Creative Principal’s time should be spent on business development, expanding our efforts to grow the program, increase our profits and develop approaches to win future work. Working closely with our marketing team to construct an exquisite proposal template


[A VIS ION OF T H E FUT URE]

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CRE ATIV E PR INC IPAL PRO PO SA L

and facilitating the development of an internal database to streamline the searchability of staff résumés, project qualifications, and cut-sheets will be critical during this process. Process Development: Twenty-five percent of the Creative Principal’s time should be spent on standardizing the Creative Shop’s processes and practices. A complete review of our existing processes and documentation should be performed, identifying and prioritizing the order of development. We can then perform a practice and process analysis, identify key staff and document their best practices. G OA L S & O B J E C T I V E S

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Team Building Goals: Creative Culture: As part of my overall creative unification plan, I would like to start with a branding exercise, identifying brand ambassadors and working with them to roll-out a comprehensive program. This program will include our overall mission and vision and will identify ways such as friendly competitions and monthly check-ins to empower, educate and inspire the team to do their best work. We need to create a very clear outline of our vision for the future, show the team the benefits of our new organizational structure and encourage them to start living it. During this phase we must remain consistent in our message, be prepared for hesitation, reluctance and push-back, and have a clear, consistent, positive response. Fostering a new creative culture will create an environment where employees feel valued for their unique skills as well as their input. As a result, our creative staff’s happiness will not only produce positive impacts on project work, but will also lead to increased retention. Skills Matrix: Developing an online creative skills matrix will allow us to assess strengths and weaknesses of team members and select compatible mentors. Using a program like Ability 6, we will define roles, processes and tasks and use that information to capitalize on individual strengths, delegate national assignments, recognize staffing and technology holes, and have a transparent understanding of the each individual’s capabilities, desires and dislikes. Creating and maintaining this digital matrix will be critical to the efficiency of our formal workshare program and will serve as a guide for strategic hiring. Career Development & Onboarding: Career development starts as soon as our new hires walk through the door. Our creatives want to feel like we are invested in them as individuals and be confident that we have a clear outline of their potential future with the company. We must first develop a creative onboarding program which will outline the day-to-day workings of the Creative Shop


[A VIS ION OF T H E FUT URE]

GOALS & OBJECTIVES C R E AT I V E S H O P

TEAM BUILDING C RE AT I V E C U LT U RE

01

SKI LLS MAT RI X

FALL 2019

CARE E R DE VE LO P ME N T & O N BOARDI N G P RO GRAM

STA N DARDI ZE P RAC T I C E S

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STA N DARDI ZE P RO C E SSE S

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FO RMAL WO RKSH A RE P RO GRA M

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PROCESS DEVELOPMENT

02 WINTER 2019

BUSINESS DEVELOPMENT

03

C RE AT I V E P U RSU I TS C RE AT I V E P RO P O SA LS C RE AT I V E RE SO U RC E P O RTAL

SPRING 2020

I N N O V AT I O N / F U T U R E V I S I O N I N G

04 SUMMER 2020

E XP LO RE E XPA N D I N G T E C H VI SI O N RE T RE AT


CRE ATIV E PR INC IPAL PRO PO SA L

and pair each new hire with a mentor. The onboarding program will introduce our process and practice standards, help new hires to identify key people within the company, and offer skills training in areas of their individual interest. This program will work in tandem with an online career building program which will display Creative Shop career paths and the competencies needed to advance in their individual careers. Innovation & Future Visioning Goals:

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Explore Expanding Technologies: The Creative Shop can be a leader in the creative industry if we keep up with emerging trends. Sending our staff to creative events like Adobe Max throughout the year inspires creatives to produce in new ways and generate dynamic innovative ideas. Currently, I have been selected to work with Adobe as a beta tester for their new Augmented Reality Platform. This would not have been possible without attendance at a creative event. Encouraging our staff to participate in such functions will consistently push our creative process forward. Vision Retreat: Creatives are personable people and being able to communicate with each other face-to-face is important. A retreat would lead our creative staff through a vision process and allow them the opportunity to dream, explore and share breakthrough ideas. Connecting our regional teams and giving them a platform to cross-pollinate their ideas will boost morale and in turn, increase performance. Business Development Goals: Creative Pursuits: As the Creative Shop evolves and becomes more stable, we will be able to pursue advertising agency level RFPs and RFQs. Working closely with our marketing team and their government contracting resource sites, we can explore new avenues outside our typical business groups. Promoting and marketing our group both internally and externally will be crucial. Creative Proposals: Proposals leaving the Creative Shop should be designed or templated by a specialist on our creative team to ensure the highest quality deliverable. It should also be QCed by the Creative Principal to ensure that the information is relevant and on trend. Creative Resource Portal: Our current proposal process is complicated and fragmented as we never seem to have everything that we need in one place. I suggest we build a creative resource portal where anyone can access mockups, licensed photos, Creative Shop rĂŠsumĂŠs and bios, qualifications, cut-sheets and all past proposal samples organized by project type. Developing and maintaining this database should increase efficiency and productivity by 30% or more.


[A VIS ION OF T H E FUT URE]

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Process Development Goals: Standardize Practices: A new standard practice in Creative Shop will be the ability for the Creative Principal and Creative Directors to interface more frequently with clients during the interview and project kick-off phases. Other standard practices to be analyzed include creative management meetings, strategic hiring, software roll-out schedules and analytics tracking. All practices and processes will need to be evaluated to determine development and deployment priority.

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Standardize Processes: Our core processes for video, web, print, brand development, 3D, quality control and others to be identified, should be made uniform throughout the Creative Shop. Consistency in the way we approach each project will not only benefit our creative team, but will help Project Managers, Coordinators and clients, better understand project budgets, timelines, styles, direct costs and design direction. It will also be essential to proposal and task management. To develop our process guides, we must identify key staff who are currently excelling in each category and review, analyze, document, test and refine their systems, procedures and techniques. Formal Workshare Program: Workplace collaboration within our group is often at odds with our traditional HDR structure. In order to overcome this hurdle, we will need to develop a workshare program that benefits all users. Working hand in hand with our skills matrix, it will be easy to determine the best candidate for each assignment to get the best results. Our new collaborative approach to worksharing should enable staff to see connections between different initiatives and departments so that they can better understand that their work builds on a bigger picture. This will add value by giving our creative staff a meaningful reason to work together, thus building a sense of camaraderie throughout the group.


CURRICULUM VITAE “The only source of knowledge is experience.” ALBERT EINSTEIN

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ADRIENNE DOBROWSKI C U R R I C U L U M V I TA E

C O N TA C T

PROFILE

2379 Gateway Oaks Drive #200 Sacramento, California 95833 +1.916.897.1251 adrienne.dobrowski@hdrinc.com

Adrienne Dobrowski has over 16 years of experience in the creative direction of complex public outreach plans, print and web design/coding, illustration, social media campaign development, deployment and analytics, 2D/3D animation and video production, visual simulation creation and ADA compliance. She is an award winning photographer and has served on several expert witness panels to testify on various design processes. As a leader in the creative industry, she annually speaks at creative leadership events and teaches several classes in the arts.

facebook.com/adriennedobrowski @adriennedobrowskiphotography

E D U C AT I O N Engineering/Physics Lehigh University 1999 - 2002

Graphic Communications Sacramento City College 2002 - 2006

Photography

Sacramento City College 2006 - 2008

A F F I L I AT I O N S

HDR EXPERIENCE Alaska Department of Transportation

CREATIVE DIRECTOR Managed and produced several explainer videos and developed visual simulations to educate the public about Alaska roads during the construction season. Glenn Highway Construction Wasilla Main Street Construction Alaska 511 Program

Central Ohio Transit Authority

CREATIVE DIRECTOR Designed and managed branding, graphics, web and videography efforts for the Public Involvement program. Social media graphics, public meeting materials and infographics were also produced.

National Association of Photoshop Professionals

Cleveland Avenue Bus Rapid Transit

Professional Association for Design (AIGA)

CREATIVE DIRECTOR Designed and facilitated the production of five ADA compliant trail signs for the West Sacramento Levee Improvement Program. Designed and shot all photography for the City’s Bike/Pedestrian Master Plan.

National Association of Photographers Professional Photographers of America (PPA) National Association of Realtors California Association of Realtors Sacramento Association of Realtors

* indicates an award winning project

City of West Sacramento

West Sacramento Flood Control West Sacramento Master Plan

Minnesota Department of Transportation

CREATIVE DIRECTOR Developed eleven explainer videos for several MNDOT communication campaigns. Tasks included script writing, voiceover and audio editing, storyboarding, illustrating and animating. I-694 Lane Addition Gateway New Ulm Construction Minnesota GO US-169 Flood Mitigation US-94 Movable Barriers*


SKILLS

H D R E X P E R I E N C E [ C O N T. ]

Leadership

CCJPA

Contract/Project Management Team Management Client Relations Stakeholder Outreach Creative Onboarding Staffing/Hiring Strategic Communication Cost Control/Budgeting Process Development Risk Management Educational Training

Photography/Videography Digital Imaging Photo Editing/Retouching Color Grading Studio Lighting Video Production Storyboarding Stop-Motion Animation Digital Animation Audio Editing/Voiceovers Webinars/Live Stream

Marketing

Messaging Social Media Strategy Program Development Market Research Brand Recognition Media Campaigns Event Planning

Graphic/Web Design Illustration/Layout Branding Presentations Print Design Augmented Reality 3D Modeling Visual Simulations Web Development JavaScript Wordpress SEO Analytics ADA Compliance

CREATIVE DIRECTOR/VIDEOGRAPHER Developed and managed Communications Program including an interactive website, social media campaign, online and in-person public meetings, and marketing materials. Directed and produced a high-level informational video. Sacramento/Roseville 3rd Track

NYCDOT

CREATIVE DIRECTOR/ILLUSTRATOR Directed and produced an interactive website, animated video, and infographics for NYC’s new Off-Hour Delivery Program. Developed and designed Maspeth Queens Truck Impact Reduction Master Plan. Off-Hour Delivery Maspeth Queens Truck Impact Reduction

San Joaquin Housing Authority

CREATIVE DIRECTOR/ PHOTOGRAPHER Produced 2017 Annual Report and shot all photography. Developed all print materials, social media plans, branding, banners, and ads for their scholarship foundation. Designed two ADA compliant websites. HACSJ & HACSJ Scholarship Foundation On-Call Public Outreach

Oregon Department of Transportation

CREATIVE DIRECTOR Produced a three part video series to illustrate the benefits of I-5 aux lane widening. Illustrated six aerial cross-section maps to show construction details of OR-99W. Developed branding and style guide for OR-97 Redmond South Corridor Facility Plan. Designed maps and cross-sections for Schmeer Road Improvement Plan. I-5 Auxiliary Lane Widening US-97 Redmond South Corridor Schmeer Road Improvement Plan

Caltrans

CREATIVE DIRECTOR/GRAPHIC DESIGNER/ANIMATOR Developed over 27 animated interactive training modules and facilitated four REM conferences for the department of Biological studies. Led all aspects of event planning, branding, and design. REM Conference* Bio Bootcamp Training Modules*

City of San Mateo

CREATIVE DIRECTOR Prepared informational print materials, animated presentations and planned public meetings to educate the public on the EIR/EIS commenting process. San Mateo High Speed Rail Project

S ECT ION 01


AWA R D S

H D R E X P E R I E N C E [ C O N T. ]

HDR Awards

Iberdrola

2009 Local Pathfinder Team Caltrans Road Ecology Meeting 2009 Gold Pathfinder Creativity 2012 Local Pathfinder Team SR-99 Manteca Widening Caltrans On-Call BIOA 2012 Gold Pathfinder Team Tule Wind 2012 Local Pathfinder Creativity 2014 Local Pathfinder Team Willamette Water Supply Design

GRAPHIC DESIGNER/EXPERT WITNESS Developed twelve photo-realistic visual simulations for a controversial Southern California wind turbine project and provided several rounds of expert witness testimony to their accuracy. The thirteen-year project now supplies over 400,000 homes with power using a 57 turbine wind farm. Tule Wind Project*

Sacramento Regional Transit

CREATIVE DIRECTOR Developed comprehensive branding and public outreach plan including an interactive online website, public meeting website, logos and style guides, photography, messaging, media coordination, renderings, visual simulations, social media strategy, graphics, print materials and video for the Downtown/Riverfront Streetcar Project.

2015 Local Pathfinder Team Redlands Passenger Rail

Downtown/Riverfront Streetcar

2016 Local Pathfinder Team Merced River Model Development

CREATIVE DIRECTOR/ PHOTOGRAPHER Developed communications plan, produced educational print pieces, commemorative coins, trade show signage, newspaper and magazine advertising, and five years of award winning annual reports. Served as the on-site photographer for five years.

2017 Local Pathfinder Team I-94 East Metro Resurfacing Construction Project Communications Team

Project Awards

AAPA 2014 Award of Excellence Annual Report AAPA 2015 Award of Distinction Annual Report Antioch Dunes Restoration Event Boat Tours Narration AAPA 2016 Award of Distinction Marketing Brochure AAPA 2017 Award of Distinction DEEP Program Vessel Log Design Antioch Dunes Restoration Program AAPA 2017 Award of Excellence Annual Report AAPA 2018 Award of Excellence Annual Report Boat Tour Narration Pilot Commemorative Coin

Port of Stockton

DEEP Program* 2013-2018 Annual Report*

City of Sacramento

CREATIVE DIRECTOR Directed a creative public outreach program for Sacramento's downtown sewer upgrade which included the development of a website and social media plan, educational materials, banners, and discount cards. Animated three stop motion video shorts as part of their construction campaign. Developed educational handouts and completed a web update for the City of Sacramento's SB1 Communications Plan. Generated infographics and promotional materials for Sacramento Water Metering Project. SB1 Education Program Downtown Sewer Upgrade Sacramento Water Metering

Broward MPO

CREATIVE DIRECTOR/ILLUSTRATOR/ANIMATOR Developed comprehensive public outreach campaign to educate public about a one cent gas tax on the ballot. Created four animated videos and two informational print pieces for distribution. Speak Up Broward


PORTFOLIO “These are not just pixels on your screen, but mind and inspiration, alive and breathing into your eyes.”

ANONYMOUS

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CALTRANS

BIO-BOOTCAMP TRAINING MODULES

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Adrienne pioneered the development of a series of web-based instructional and interactive modules that provide an overview of various aspects and responsibilities of the Caltrans Biology Program to Caltrans staff. Topics such as wetlands, permitting, plant surveys, mitigation and monitoring, and overviews of the federal Endangered Species Act (ESA) and the California Endangered Species Act (CESA) were covered. Adrienne also led event planning and provided graphic support for the REM training meeting. She developed graphics and animation for multimedia training courses related to general biological studies, fisheries, wetlands, wildlife, and information management programs, coordinated two two-day conferences covering various topics of road ecology, designed branding and all print materials, and produced an interactive website and biological presentation. On the coordination side, the team that Adrienne led managed event registration, lodging, venue coordination, A/V assistance, and everything else needed before, during, and after the event.

caltrans.ca.gov


[PORT FOLIO]

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[PORT FOLIO]

MINNESOTA DOT VIDEO SERIES A N I M AT I O N

Since 2015, our creative team has created 12 animated explainer videos for MNDOT highway construction projects. The I-694 three-part video series uses whiteboard animation to weave together concepts in a continuous narrative. MNDOT’s I-169 videos use flowing lines to represent roads, timelines, and other elements in a sleek, modern design style. The I-94 two-part series combined the line animation techniques of the previous project and added more dynamic vector animations and shape “explosions” to engage viewers. Isometric elements were used in the MinnesotaGO video which animated icons and characters in a faux-3D space. The 511 Know Your Route video was a quick-turnaround designed to promote MNDOT's 511 app. Finally, the two-part Gateway New Ulm videos turn Minnesota’s iconic statue into a character, leaving his pedestal to attend Oktoberfest and inform the public about the construction. Adrienne and her team have received high-praise from the public on all these videos, but the Gateway New Ulm videos in particular were a viral hit on social media.

dot.state.mn.us

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PORT OF STOCKTON C O M M U N I C AT I O N S O U T R E AC H O N - CA L L

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Adrienne was initially responsible for the development of the Port’s historical preservation program. Her efforts led to several contracts including a complete overhaul of the environmental program website, providing new and updated language, graphics, interactive elements, and improved visuals. Adrienne was responsible for a wide variety of client deliverables, including graphic design and layout for annual reports, five years of on-site photography, presentation design, newspaper advertisement creation, award applications, marketing campaigns, interpretive signage, and other printed and digital materials. She also coordinated the production of public boat tour narrations and commemorative coins for various Port events. Adrienne’s leadership and design excellence have helped the Port win over 15 awards from the American Association of Port Authorities.

portofstockton.com


[PORT FOLIO]

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CR EATIV E PR INC IPAL PRO POSA L

SACRAMENTO REGIONAL TRANSIT

DOWNTOWN/RIVERFRONT STREETCAR PROJECT

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Adrienne led the creative team in the final design phase of this highly political and complex transit project. The cities of West Sacramento and Sacramento, RT, SACOG, and the Yolo County Transportation District partnered to develop a 4.4-mile urban streetcar system connecting West Sacramento to Midtown and downtown Sacramento. The proposed $200 million streetcar system is expected to traverse the historic Tower Bridge over the Sacramento River, sharing track in places with RT’s existing light rail system. It will improve local traffic circulation, support intense and sustainable redevelopment, and complement other components of the local and regional transportation system. Since 2016, Adrienne has led the graphics team in the development of Streetcar’s comprehensive branding and public outreach plan including an interactive online website, public meeting website, logos and style guides, photography, videography, messaging, media coordination, renderings, visual simulations, social media strategy, graphics, print materials and a video production.

riverfrontstreetcar.com


[PORT FOLIO]

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[PORT FOLIO]

NEW YORK DOT

N YC O F F - H O U R DELIVERY PROGRAM Adrienne directed the creative team in the development and production of outreach materials aimed at transportation companies, merchants, and NYC as a whole, promoting NYCDOT’s Off-Hour Delivery program and the many benefits it provides. Adrienne directed her team in the design and animation of several explainer videos for social media campaigns, multiple complex infographics outlining the program, and an ADA compliant website, all while adhering to NYCDOT’s stringent branding style guide. The Off-Hours Delivery website reached 12k views in its first six months and helped to gain NYCDOT over 700 followers.

ohdnyc.com

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LETTERS OF REFERENCE “The only person you are destined to become is the person you decide to be.” R A L P H WA L D O E M E R S O N

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CR EATIV E PR INC IPAL PRO POSA L

March 21, 2019

T O W H O M I T M AY C O N C E R N :

I have had the absolute pleasure of working with Adrienne for 6+ years. When I first started working for HDR in 2013, she was one of a small handful of persons who reached out to me and welcomed me with open arms.

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As the years have progressed, Adrienne has selflessly shared her graphic, web and video experience with me which have lead to many internal and external workshare opportunities that would not have been possible without her body of knowledge. For example: Adrienne lead multiple (Public Involvement Creative Team) PICT group monthly calls where she shared her experience on emerging technologies such as Adobe Muse, 508 Compliance and Video script editing. These lessons have enhanced my strategic communication abilities within my local office and have lead to multiple satisfied client deliverables as a result. Adrienne has an uncanny ability to push the boundaries just enough to make it effortless, share her body of knowledge selflessly, and lead both junior and senior graphic designers down a pathway of success. I am a better designer for working with Adrienne and look forward to seeing her progress in the near future. Warm Regards,

Summer D. Hudson Senior Graphic Designer – Anchorage, Alaska

hdrinc.com 2525 C Street, Suite 500 Anchorage, Alaska 99503


[LET T ERS OF REFERENC E]

March 24, 2019

T O W H O M I T M AY C O N C E R N :

This letter serves as an endorsement and letter of recommendation for Adrienne Dobrowski, whom I have had the pleasure of knowing and working with since 2009. I first worked with Adrienne when I held the position of Northern California Section Manager at HDR in 2009. I immediately found Adrienne to be a talented artist who was always helpful, cheerful and eager to assist on any project. As her supervisor, I observed her creating innovative materials that improved the way information was presented to audiences. Whether tasked with a simple flyer or complex animation, Adrienne’s prolific and cutting-edge approach to design gained her recognition by some of our largest clients spearheading the design and development of over 27 interactive training modules for the Caltrans Headquarters Biological Services contract and influencing stakeholder briefings for the Port of Stockton’s Deep Water Ship Channel Project with her animations. Outside of work, Adrienne has helped me develop materials my non-profit, the Sacramento Front Street Animal Shelter Advocates. Adrienne has led branding development, managed our social media presence, and assisted with website development, often for free to support the non-profit in an ever-friendly and joyful manner. Over the years, I have witnessed Adrienne continue to mature professionally, advance her many artistic and technical skills, provide leadership, inspire others both senior and junior, and cultivate critical relationships with diverse clients across market sectors. Adrienne is constantly seeking new ways to revolutionize the industry, develop new processes and refine old ones, grow artistically and strategically evolve with the current trends. I thoroughly and enthusiastically recommend Adrienne Dobrowski for the leadership role of Creative Principal. With her vision, interpersonal and technical skills and creative talents, your creative team will thrive under her direction, improving business opportunities with both external and internal facing clients. Please do not hesitate to call or email me should you seek any further information or support for your consideration. Respectfully,

Serge Stanich

5166 Teichert Avenue Sacramento, CA 95819 sergestanich@gmail.com 916.320.0708

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CR EATIV E PR INC IPAL PRO POSA L

March 25, 2019

T O W H O M I T M AY C O N C E R N :

It is my pleasure to write this letter of recommendation for Adrienne Dobrowski. In the 18 years that I have been a graphic designer with HDR, I have met and worked with dozens of other designers. Adrienne is by far one of the most talented, driven and well-rounded – and that’s before she even picks up a camera. There appears to be no limit to Adrienne’s creative genius!

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Adrienne’s extensive background and years of experience give her a unique perspective. She is meant to inspire others and lead them to greatness. The Creative Shop would be extremely fortunate to have her on board and I have no doubt that we would thrive under her leadership.

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Feel free to contact me anytime if you would like more details.

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Sincerely,

Michele Myers Sr. Graphic Designer - Orlando, FL

hdrinc.com 315 East Robinson Street, Suite 400, Orlando, FL 32801


[LET T ERS OF REFERENC E]

March 26, 2019

T O W H O M I T M AY C O N C E R N :

I am pleased to have been asked by Adrienne Dobrowski, to prepare this letter of recommendation in support of her interest in the leadership position of Creative Principal. Although not currently employed by HDR, I was a colleague of Adrienne’s at HDR from 2007 – 2018. Over the past 10+ years, I have known and collaborated with Adrienne on several existing deliverables for HDR clients. These projects included the Bio Bootcamp online training modules for Caltrans, internal promotional materials for Caltrans, and visual simulations to augment Visual Impact Assessments prepared for local and regional jurisdictions. In each of these instances, Adrienne was tasked with preparing a creative work product and maintaining coordination throughout the life of the project. This process included estimation of the anticipated schedule and budget needed for the project, creative planning for the product/deliverable, creative of layouts and/or mockups of the product, oversight of junior staff member assisting on the project, preparation and/or testing of the product, design refinements, and project close-out. Her skills were in high demand and were called upon both locally as well as from other statewide and national offices. Throughout the implementation process for the projects described above, Adrienne demonstrated strong communication skills, a sharp attention to detail, extreme pride in the quality of the deliverable, and a keen understanding of the customer’s needs. I was impressed by her desire to remain current in her field by attending training and other networking opportunities, as well as her general quest for knowledge both within and external to the work environment. Her professional and friendly attitude was an asset to many project teams, and I believe that her years of experience have helped her to develop the qualities needed to successfully lead a national team. If I can assist with any additional information, please don’t hesitate to contact me via phone or email listed below. Thank you,

Jeanette Price

Jeanette Price 916.337.4806 jetwinter@sbcglobal.net

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CR EATIV E PR INC IPAL PRO PO SA L

March 26, 2019

T O W H O M I T M AY C O N C E R N :

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I am writing this recommendation for Adrienne Dobrowski, who is seeking a National Creative Principal position. I have had the privilege of working with Adrienne here at HDR for over 10 years. During that time Adrienne has supported me in several ways. She has developed project graphics and figures, created visual simulations, and prepared graphical display and messaging boards for public outreach meetings. Adrienne has always been dedicated to helping me and making my projects successful. She is very passionate about her work and takes it very seriously. She is highly competent, organized, and detail oriented and will not settle for substandard quality. While working with the U.S. Army Corps of Engineers on visual simulations for a new levee and floodwall along the Truckee River in Reno, Nevada, Adrienne was relentless and made sure the simulations captured what the future landscape would truly look like in order to convey the appropriate story. My client was thoroughly impressed with the simulations and as a result we received follow on work. Currently, Adrienne is managing the Northern California Creative Group. She is a considerate and compassionate manager and works closely with her staff and the area Project Managers to delineate workload and forecast project needs. She also works intimately with the Public Involvement Business Class and as a result has supported HDR’s projects across several Business Groups. Adrienne also enjoys learning new skills and developing her current skills further through internal and external trainings. She has a keen eye for design and style and wants to keep HDR at the cutting-edge in this arena. Adrienne enjoys being challenged and thrives when given the opportunity to really showcase her true talents, therefore, I sincerely feel that she will embrace the position of National Creative Principal. I look forward to seeing Adrienne continue to thrive and grow at HDR. Please contact me if you have any questions. Sincerely,

Linda Fisher Environmental Project Manager hdrinc.com 2365 Iron Point Road, Suite 300, Folsom, California 95630


[LET T ERS OF REFERENC E]

March 26, 2019

TA L E N T D I R E C T O R S , M A N A G E R S , A N D R E C R U I T E R S

I would like to recommend Adrienne Dobrowski for the position of Creative Principal at HDR. We worked together at HDR where she managed the creative aspects of public involvement contracts. In almost five years of working with Adrienne, I found her to be an excellent team player with a depth of creative expression that was second to none. Over a diverse range of clients, she repeatedly hit the right tone with her concepts, videos, and artwork. Her dedication to the task kept me continuously putting her on my team when it came to proposals. Adrienne excels at leading teams, strategic design, interfacing with clients, and maintaining processes throughout creative development. The two most outstanding characteristics of Adrienne are her ability to see the big picture and truthfully provide clients with what they need. She is as honest as you get when it comes to scope and delivery. You'll only get the highest quality of work out of Adrienne. She's the candidate for the job. ADRIANA M. HEMZACEK N O RT H A M E R I CA M A R K E T I N G M A N AG E R C U B I C T R A N S P O R TAT I O N S Y S T E M S

221 N. LaSalle Street, Suite 500 Chicago, IL 60601 312.505.5751 adriana.hemzacek@cubic.com

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CREATIV E PR INC IPAL PRO PO SA L

March 27, 2019

T O W H O M I T M AY C O N C E R N :

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I am pleased to provide this letter of recommendation to endorse Adrienne Dobrowski for the position of Creative Principal. Over the past 11 years at HDR, I have witnessed her vast growth in innovative technical skills that have supported her long-term goals to build our Creative Outreach Program with a passion for original, sleek, informational tools and programs for both internal and external clients. Her ability to inspire and encourage creativity in her teammates was experienced first-hand over the last three years when I assisted on several municipal outreach projects with her, ranging from the Port of Stockton’s award winning annual reports, the City of Sacramento’s Downtown Sewer Upgrade informational stop-animation videos, to several out-of-state traffic improvement websites and media presence. Adrienne has a proven track record of pleasing her clients with her strategic innovation to solve their public outreach needs. I look forward to hearing about her continued future successes. Sincerely,

Monica Ruth Cultural Resources Specialist, HDR

hdrinc.com 2379 Gateway Oaks Blvd., Suite 200, Sacramento, California 95833


[LET T ERS OF REFERENC E]

April 1, 2019

T O W H O M I T M AY C O N C E R N :

I have worked with Adrienne since about 2010 and have had the opportunity to observe her work since I have camped out in the Sacramento office over 50% of my time. I have watched her bring new staff in, mentor and guide them to accommodate our unique needs, and have seen tremendous growth in the Creative Team and its staff. If you are looking for a creative leader who is able to look at the goals and objectives of the assignment, direct it and then generate a visual message that translates an extensive amount of data and jargon into coherency, I would highly recommend Adrienne. Whenever anyone was trying to generate a visual that needed that additional touch (translating challenging concept or a “wow� look), Adrienne is the first person to get the referral. Her technical capability and her leadership is exemplary. If you would like to chat more, please give me a call. Sincerely, B E T T Y D E H O N E Y, C E P, P M P, E N V S P VICE PRESIDENT 619.540.3152

hdrinc.com 591 Camino de la Reina, Suite 300, San Diego, California 92108

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CR EATIV E PR INC IPAL PRO PO SA L

March 27, 2019

T O W H O M I T M AY C O N C E R N :

People come in and out of our lives on a daily basis. Some are remembered while some fade like a distant memory. Then there are people like Adrienne Dobrowski. People who leave an impression on you that can’t be forgotten. People who inspire others to be better while simultaneously achieving their goals. I had the great fortune of collaborating with Adrienne while employed with HDR from 2011 through 2014. She truly embraces the HDR way, its people and clients. She understands the creative process, strategic thinking and content development. All this is done with one thing in mind: what’s in the best interest of the client.

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Adrienne is also a strong communicator. She understands when to speak up and when to listen. Her ability to dive deep into the client development plan, extract the hot buttons, understand personality types, create the right message, and visually tell an impactful story are all key elements to successfully handle this important position. The only thing that dwarfs Adrienne’s creative talents is her relentless drive. She has a passion for excellence that is brought to work every day. Adrienne is truly dedicated to making HDR the best design firm in the country and if there is an ideal candidate for Creative Principal it would be Adrienne for this national role. Please let me know if you have any questions and I will be more than happy to answer them. Much success filling this position…in my opinion, you don’t need to look any further. Thank you,

Scott Palmer

5218 Sandalwood Place Oceanside, California 92056 760.331.8539 scott.palmer_email@yahoo.com


[LET T ERS OF REFERENC E]

April 1, 2019

T O W H O M I T M AY C O N C E R N :

I have had the pleasure of working with Adrienne for the last twelve years at HDR. I met her my first day at the office. She was the first one to welcome me with open arms and she made me feel as if I was part of a team. Needless to say, she has been a loyal, energetic, team oriented colleague. I quickly grew to learn of Adrienne’s many creative skills and a few months later, under a Caltrans contract that I was managing, I had a chance to put them to good use. We were asked to develop an animated, biology-focused PowerPoint training module to educate Caltrans staff across the state. I pulled Adrienne into the project and we received our first $10,000 task order. Adrienne’s innovative animation approach rapidly led us to a 5-year, $700,000 contract with the client. I believe that Adrienne would be an excellent candidate for Creative Principal. I continue to be impressed twelve years later, not only by her talent, but her ability to communicate and effortlessly lead our graphics team to great success. She has brought integrity, humility, and direction to the Sacramento creative department and she would bring the same to the national team. She has my highest recommendation for the position of Creative Principal with HDR. Please feel free to contact me at 916.679.8854 if you need any additional information or clarification. I truly look forward to hearing from you. Kind Regards,

Jelica Arsenijevic Environmental Project Manager

hdrinc.com 2379 Gateway Oaks Drive, Suite 200, Sacramento, California 95820

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CR EATIV E PR INC IPAL PRO PO SA L

March 26, 2019

T O W H O M I T M AY C O N C E R N :

It’s my pleasure to provide this letter of recommendation for Adrienne Dobrowski as she pursues the Creative Principal position with your company. I'm confident that there’s no one better suited to manage the creative resources and staff of HDR. I can say that in my seven years of being a professor and running my own studio, I’ve yet to encounter a person with more talent and drive.

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Adrienne is a natural born communicator and leader. She knows how to mentor, inspire, and grow a team. She lifts people up and motivates them to reach their full potential. Her management style is genuine, generous and selfless and she takes pride in the success of her staff. One example of this is her fearless leadership of the Sacramento City College Creative Studio. In 2007 I was Adrienne’s professor, teaching the Creative Studio class which took on business projects in exchange for a small donation. This program gave students real-world experiences managing and producing design projects. While I was out on maternity leave, Adrienne created action plans for each class, led all project teams, and managed all projects, schedules and client deliveries. She was regularly complemented by substitute instructors on her progressive leadership skills. Beyond college, Adrienne has been a valued college who I trust and rely on to provide excellent sub-contracting services for my company. She exemplifies the “client-focused” approach to projects and design - always doing what is in the best interest of the client, both fiscally and creatively. Using this philosophy, she is able to direct, manage and deliver flawless products to her clients. Adrienne consistently puts forth the best, most innovative deliverable and if she feels like anything is out of place, she will assemble a high-level team to assist in the facilitation of the project. I believe that Adrienne Dobrowski is capable, confident, and committed to HDR’s mission of extraordinary client service and innovation and I look forward to seeing her in the position of Creative Principal. Sincerely, A N D R E A D I A Z- V A U G H N D I A Z V A U G H N + C O M PA N Y

916.213.0450 hello@diazvaughn.com


[LET T ERS OF REFERENC E]

April 8, 2019

T O W H O M I T M AY C O N C E R N :

I am pleased to prepare this letter of recommendation for Adrienne Dobrowski. Although currently a self-employed environmental planner, I have served as a senior manager at a number of regional, national, and international environmental and/or engineering firms, including five years (2006-2011) as Vice President and Northern California Environmental Sciences Business Class Lead. In order to be successful in the environmental consulting industry, it is essential to hire and retain staff that have the technical skills, aptitude, and flexibility to work in a dynamic environment. Adrienne Dobrowski is one of the most talented and technically capable graphic designers I have encountered. She has also proven to be an outstanding manager, both in client service - by identifying client needs and developing innovative means to serve those needs - and in developing and managing technical teams. While at HDR I worked with Adrienne Dobrowski as both her managing supervisor and technical lead on a variety of projects. At the time, HDR held the Caltrans Statewide On-call Contract for Biological Services, providing support to the Caltrans Office of Biological and Technical Assistance. One of our task orders included the development of web-based instructional and interactive training modules. With her experience in Flash animation and understanding of Caltrans’ needs, Adrienne was able to develop a series of animated training modules that are used by Caltrans to this day. While instrumental in developing a working relationship with Caltrans staff, she was also expected to develop working relationships within HDR. She excelled at both and became an integral member of the HDR environmental team. Several years later, and based on my experience working with Adrienne at HDR, I reached out to her to help me develop a logo for my company, Phénix Environmental Planning. She is an incredibly talented and competent professional and I am confident that Adrienne is capable of excelling as HDR’s first national Creative Principal. If there are any specific questions or additional information needed, please feel free to contact me at the email or phone number listed below. Sincerely,

Laurie Warner Herson

Laurie Warner Herson Principal/Owner Phénix Environmental Planning 916.201.3935 laurie.warner.herson@phenixenv.com

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CR EATIV E PR INC IPAL PRO PO SA L

April 9, 2019

T O W H O M I T M AY C O N C E R N :

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I was introduced to Adrienne 7 years ago by Kim Pallari and Stephanie White, after expressing interest in public involvement and refreshing my web design skills. Adrienne was known then, and now, as a guru in her field and they felt she would be a good mentor for me. I feel that introduction was a pivotal point in my career both as a graphic designer and at HDR. Not only did Adrienne welcome me and offer to mentor me (and sent me a funny welcome package), but she plugged me in immediately to the Public Involvement Creative Team and gave me opportunities and connections to help me grow as a designer. I look up to her as a leader and a mentor. When I pursued hiring a junior designer and transitioning into a managing role in my local office, I went to Adrienne for advice and she was very helpful and objective. Adrienne and I have collaborated on a few projects over the years and I have heard/seen presentations by her, one being technical and one being a really creative Pathfinder nomination animation. Her work showcases two of her strengths that make her an excellent leader: She has diverse skills and experience in her field, and she is driven to recognize and lift others up. She is also very organized and looks for ways to improve processes and grow the team. I really respect all that she has done and achieved and aspire to be more and more like her in my own efforts. Please consider Adrienne for this leadership role of Creative Principal, I feel she is the perfect fit for it.

Leanne Raaberg

hdrinc.com 929 108th Ave. NE, Ste 1300, Bellevue, WA 98004


CREATIV E PR INC IPAL PRO POSA L

“I am personally convinced that one person can be a change catalyst, a 'transformer' in any situation, any organization. Such an individual is yeast that can leaven an entire loaf. It requires vision, initiative, patience, respect, persistence, courage, and faith to be a transforming leader.” STEPHEN COVEY

My career at HDR started fresh out of design school a as receptionist. During the interview I told my future boss, “I would love to be your receptionist - but someday, I’m going to be your graphic designer.” She laughed. “We need someone to do a few design tasks,” she says, “but ultimately we’re looking for someone to stay in this role for a long time.” She offered me the position. By day I was answering phones and assisting the President of the company, by night I was developing HDR’s first regional newsletter. Within six months of the newsletter being published, I caught the attention of one project manager, Jelica Arsenijevic, and she gave me my first design assignment. I was to develop an interactive PowerPoint to educate and excite Caltrans biologists. My budget was $10,000.

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Now if you’re not a creative, you might not know that to an artist, “PowerPoint” and “excite” never belong in the same sentence. I decided to take a risk and came to the first client meeting of my career with a fully-animated Flash presentation instead of a PowerPoint. I will never forget two moments during that meeting, the look of fear in Jelica’s eyes as I stood up and explained that I did not have a PowerPoint to share, and the look of complete amazement in the eyes of the client as they watched their mascot dance across the screen. I became the Sacramento office’s first official graphic designer, and got promoted under a new boss. I told her immediately that I was very excited to be a graphic designer, but that within a year I would hire a team to collaborate with. She laughed. “I don’t know about that,” she said “one step at a time.” As a result of my ingenuity, that one biology training module turned into 27, the one month of work turned into five solid years, and that $10,000 budget turned into over $700,000.

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I hired my first employee and moved up under a new supervisor. I told him “My new hire is amazing, but within two years I’m going to be a Creative Director. I’m going to have an office, more staff and lead this team to greatness.” He stared at me for a while, eyebrows raised, before saying “Adrienne, this place is a boys club. You will never have an office, you will never be a leader and frankly, if you are always looking up towards the sky with your head in the clouds, someday you’re going to step in shit.” I responded, “If I continue looking down to avoid shit, my life will revolve around shit.” Our team continued to grow and evolve. We consistently stayed 100% billable year after year. I started to take in projects from across the nation, and eventually met Kim Pallari who strategically positioned us with the national team. Under Kim, I became a Creative Director, was assigned an office and not shortly after had the same conversation with her that I had three times prior. I told her simply, “I’m going to lead this national team someday.” to which she responded, “I believe you will.” There are many types of leaders in this company, but historically, I have been one to pioneer new ways of thinking. I believe there is incredible potential within our team to achieve great things if we acknowledge the need for innovation and equip ourselves to overcome the hurdles that stand in our way. I know this team well, have earned their respect and will continue my mission of people-focused management to get the best results for our team and our clients. I have a clear vision for the future, measurable goals, and the drive to amiably push and encourage people to do their best. I will unify his team by spreading optimism and build a program that aligns with our core values. Our new unified team will thrive in a culture of fresh thinking and honest engagement, as we break all paradigms to strategically solve problems.

Adrienne C. Dobrowski


+ ADRIENNE DOBROWSKI

CATALYST FOR CHANGE

CREATIVE P RIN CIPAL P ROP OSAL 2379 Gate way O a ks D r i ve # 2 0 0 , Sa cr a ment o C a l i f o r n i a , 95833 / / + 1 916. 897. 1251 / / a d r i e n n e . d o b ro wsk i @ h dr i n c .c o m

Profile for Adrienne Dobrowski

Adrienne Dobrowski - Catalyst For Change  

Our creative teams are on the precipice of change. As graphic designers, web developers, videographers, photographers, animators, and creati...

Adrienne Dobrowski - Catalyst For Change  

Our creative teams are on the precipice of change. As graphic designers, web developers, videographers, photographers, animators, and creati...