Portfolio Adrian Smith
(and Marketing Communications) Qualiﬁed Lead Genera.on (Revenue, Media Spend, Referrals, Merger, Acquisi.on, Mgmt. Change & more)
Campaign Results 12% overall response rate 6% overall meeting rate
Crea.ng accurate Distribu.on Lists (My technique) / (3rd Party soMware) CRM Systems Upda.ng/Edi.ng a variety of CRM plaQorms
Sample list of meetings:
Messaging/Content for Outreach (Company/Prospects interests/Trends etc.)
7 Step Communica.on Plan (Email, Direct Mail, Telephone)
Automated Outreach / Schedule (Time management soMware) Measuring Response Rates/Clicks (Analyze, Improve)
Campaign Industries: Food & Beverage Alcoholic Beverages Grocery Retailer Consumer Goods Professional Services Entertainment Hospitality Finance Non-Profit
Resp on -‐ Bus sibility fo iness r the D fo -‐ Mar ke.n evelopme llowing a g Com reas: nt -‐ Soc ia m -‐ Stra l Media St unica.on tegic r s ategi P -‐ Eve nt M artnershi es a p rke.n -‐ CRM s g -‐ Mar Systems k -‐ Pub et Resear c lic Re la.on h s
High lig -‐ Plan hts: n -‐ Org ed, deve anize loped -‐ Gen d , erate various p execute d and -‐ Gre d $10 u blic w -‐ Bui brand a 0k of stra speaking measured lt, led even ware tegic all le n p t -‐ Invi ted t and conv ess and e artnersh s/worksh ad gener a.on erted o be ops xp o s -‐ Hel ips w ch /outr u d s it each -‐ Ma a numbe air of So ales from re expon h sponso strat e intai c r r n i s s a o . o l Me f bus c a ned, egies i l a l y l med dia C iness enha i o a mmi deve nced p r e senc ]ee l op m and e fo e deve loped nt semin r SF Cham ars fo ber o all C r RM s f ystem SF Cham Comme rc ber m s emb e ers
Components • • • • • • • •
Website Creation Email Campaigns Event Marketing Photography Customer Service Sales/Bus Dev. Social Media Branding
Highlights - -
Sunnyvale’s only winery - located at the heart of the tech community Our club members - an invaluable network of tech professionals and decision makers Close Community – our club members volunteer their time during bottling's/pressing etc. 4 partners/owners of the winery (they all have full time jobs too) Wine as a conversation starter – prospects just love it!
• • • • •
Website Design Content Creation Bi-Weekly Blog Consultancy SEO
BritWit was originally designed to aid savvy opportunists with tips and tricks to help them enjoy the most out of life without having to spend a fortune. Due to demand it quickly became apparent that visitors wanted advice on how to deal with poor customer service experiences…so that became a key focus too!
Account Planning/Strategy Consumer Psychology/Habits Consumer Behavior Reports Market Research (Focus Groups/Interviews) New Business Lead Generation RFP/RFI Proposals CRM Management
Account Management Market Research Media Analytics Competitive Spending Creative Competitive (Worked across 6 accounts)
* Account Management / Account Planning work available upon request
Andrea Alfano Chief Operating Officer | H&L Partners Adrian has made a point of getting involved wherever possible to learn and contribute to the agency. He takes direction well, is a hard worker and takes his role very seriously. He is ambitious. He has done an excellent job assisting on new business pitches, doing research and working on RFPâ€™s. and works well with all departments. He worked with our Interactive Creative Director to help outline and research our social media approach. He pursues ideas on his own and supports them with research. Adrian has a positive attitude â€Śhe wants the agency to succeed.
Shardul Kiri Partner | Creative Director, UNIT partners We are very fortunate to have had the opportunity to add Adrian to our team. His drive to excel and produce results are equally matched by his positive attitude and willingness to learn. Any organization would be lucky to have him, however we're not giving him up without a fight.
Rob Bagot Chief Creative Officer | H&L Partners I have worked closely with Adrian during his time at H&L. His personal charm and intellect combined with his unique wit make him the perfect account-planning candidate. On top of this, his unmatched desire to succeed has made him an invaluable asset to both new and existing business development. I can confidently say that this guy is going to be something big and I'm so happy to have been a part of that growth. I couldn't recommend someone more highly.
Ann Jordan Partner | Creative Director, UNIT partners
Steve Smith Partner | Three Arches Winery Adrian has been providing voluntary help with our Three Arches Winery marketing campaigns, especially via social media, such as Facebook and Twitter. His contemporary forward thinking approach and keen insights into our target audience of sophisticated and emerging wine enthusiasts have proven a driving force for our initial launch. His spark and endless stream of ideas have aided substantial growth for the winery and really helped craft the message behind the brand. He gets the industry, he gets the consumers but more importantly with his marketing academic background and agency experience he gets how to combine the two to really make it work. An incredibly valuable asset to our team.
Adrian is a highly motivated individual. He is a self-starter and is always looking to learn and apply knowledge to his various responsibilities and endeavors. His outstanding communication skills allow him to fit comfortably into any environment, gaining the trust of potential clients and partnerships. Through his strong work ethic and followthrough, Adrian has managed to place UNIT in front of key target clients. Our clients genuinely enjoy interacting with him and he has been a great asset to the UNIT team.
rs Jenn Berney igner | UNIT partne dio / Previo usly, Des Designer | Spring Stu t. He is a genuine ing people I have me most cheerful, charm ice (and in life). the off of the one und is aro ian d Adr a han ays willing to lend alw is endable resource dep and a e tor, am nec bec con UNIT partners, Adrian at er If he doesn't eth g. tog kin e wor tim net and During our larly social me dia ticu always brings par ian as, Adr are d, ny ine ma erm det for me in find it. Confident and l wil versation. he , con wer any ans to know the able contribution le, creating an invalu member. m tea al his ideas to the tab loy l, pfu with a more hel Never have I worked
Dallas Baker Associate Creative Director | H&L Partners I've found Adrian to be a great asset to our Creative teams, offering a depth of service to our accounts that defied his experience level. His most impressive quality is the tenacity with which he approaches all the facets of work in an agency setting. He possesses a raw enthusiasm for this business, particularly with regard to its strategic and research aspects, that always inspired our team to elevate its game. Adrian is an ardent student of the business and an insightful strategist, with the rare balance of confidence and curiosity guiding his approach. I found him willing to dive deeply into branding problems to ferret out insights that helped refine conceptsâ€™ directions. His friendly nature also allowed him to win over his colleagues, making Adrian a great and instant fit in our agency culture. Likewise, I would imagine any agency culture that values collaboration, enthusiasm, and insightful marketing practices would benefit from his presence.
JP Leddy Business Development Manager | OpenHouse Adrian Smith and I were actively involved in networking in the San Francisco business community in many organizations including the San Francisco Chamber of Commerce. He was an active member of the Ambassador Club while I served as CoChair. Throughout my many years of networking, there are those individuals who stand out as outstanding representatives of their firm, but more importantly, great assets to the business community as a whole. Adrian Smith is one of those individuals. A consummate connector who understands how to develop business relationships well, cultivate trust, and deliver value. Without reservation, I would recommend Adrian to any to any organization who wants to take their organization to the next level with a leader who truly understands the business of business.