{
0002\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THIS
IS
FOR
YOU
]
— � For the ones who made this experience possible and inspired me to pursue my otherwise impossible dreams. — [ HERE GOES-
{
0003\
>
}
NOTHING
>>_
]
{
SELECTED
2010—2013
\
WORKS
— � Adrian Posadas
[
]
{ SUBATOMIC\ >> _
—
>
X
]
\\
[
\
{
----\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
0009\
>
[ FOREWARD — ] {
[0 1]
{
0010\
>
[ W E’RE ALL INSIDE ]
[0 2]
{
0028\
>
[ A SYMBOL FREEDOM ]
0050\
0064\
>
>
ARE
}
}
[
RED
OF }
}
}
—
FOR
THE
}
] >>_
0092\
0106\
>
ALL
>
>
}
THAT
& ]
MET }
}
MATTERS-
YOUR HEAD CLOUD ]
[
0076\
[ KEEP IN THE {
[0 7 ]
{
[ WHEN MAN MACHINE ]
[0 8]
{
[ HIGH SEAS HIGH SCORES
0118\
0176\
0189\
[1 2]
{
[ THANK — ]
[1 1]
{
>
>
YOU
>
[ MARK YOUR TERRITORY ]
[1 0]
{
}
}
}
[0 9]
>
[0 3]
0042\
[ THE C O OL, GRE Y CITY OF LOVE ]
{
[ APHRODISIAC OF THE SELF ]
[0 4]
{
[ RUN WITH W OLVES ]
[0 5 ]
{
[ WORMS WIMPS ]
[0 6]
{
----\
>
>>_
}
MATTER
]
PARTICLE NUMBER> C0¦00¦X¦00\ [ — ]
CO NTE NTS
{ C\ _
IS
{
0008\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
PARTICLES
TASK
]
[
DESIGN
FOREWARD >>_
OF
]
]
{
0009\
>
>>_
}
PARTICLE NUMBER> F0¦00¦X¦01\ [ — ]
F ORE WARD
{ F\ _
BUT
BEAUTIFUL
PARTICLES
>
[
— � Just as the 18 Fundamental Particles make up everything in the universe, there exists a separate set of particles that make up every design. Each of these particles, no matter how small, cannot function without the remaining particles. For example, the T-Particle, or Typography Particle, cannot perform its vital task of communication without the necessary attributes of the K-Particle [Kerning] and H-Particle [Hierarchy]. Design particles must work together.
OUR
� The massive amount of work that goes into a successful design often goes unseen. Much like the world around us, great designs are subatomic. It’s the things you don’t see that matter most.
[
¬
— � Every design presents a new challenge and it is our job to find a creative combination of particles to develop a functioning system. Whether these bits and pieces represent design elements, ideas or members in a collaborative effort, we strive to discover the correct sequence [or at least come as close as we possibly can] in order to better educate and inspire the world. [ WE ARE ALL NOTHING—
¬
[0 1]
¬
]
>
>
{
0010\
>
}
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
[
X
]
{ WE’RE ALL RED INSIDE\
[
]
BRIEF
]
]
[
ALL
>>_
WE’RE
RED
INSIDE
]
[
THE
DUST
OF
THE
UNIVERSE-
{
0011\
DESIGN
>
}
ITSELF
>>_
]
PARTICLE NUMBER> R0¦00¦X¦02\ [ — ]
RE D P RIME
{ R\ _ CANNOT
{ COURSE¬ TYPOGRAPHY
04
{ INSTRUCTOR¬ ARIEL GREY
{ CATEGORY¬ TYPOGRAPHY \
{ TERM¬ SPRING 2012
{ DURATION¬ FIFTEEN [15]
WEEKS
{ SPECS¬ [1] PROMOTIONAL BOOK [2] DESIGN BRIEF [3] SLIP CASE [4] 36 X 24 POSTER [5] INTERACTIVE WEBSITE
>
[
APPROACH
— � Choose a typeface and create a promotional book about a topic of interest relating to your chosen typeface. Typography and visuals must be experimental, and must show the unique characteristics of the typeface while explaining the topic.
[
— � Before Earth can no longer sustain human life, mankind must have a permanent evacuation plan. It has been speculated that Earth will be out of its habitable zone long before the Sun enters its red giant phase. It is no longer an issue of “if” we must leave, but “when.” � Terraforming [or “Earth-shaping”] is the plausible concept of altering certain characteristics [such as atmosphere, temperature, or ecology] of a foreign planet or environment in order to make it tolerable for humans. Mars is the closest planet most similar to Earth, and shows obvious signs that it once bred life. � Mercury Text by Hoefler & Frere-Jones was specifically designed to adapt to changing environments. In addition to weights and styles, Mercury uses grades [or levels of thickness] to better adjust to different substrates. Much like humans of the near future, Mercury adapts to its environment and creates a more livable habitat. Red Prime takes you on a journey from Earth to Mars, all while explaining the exact processes necessary for mankind to pioneer the very first permanent colony on Mars.
\\
� Is there life on Mars? Not yet. —
DISPLAY_H&FJ
MERCURY TEXT_H&FJ APEX NEW_H&FJ
MERCURY
[0 2]
\
INFORMATIONAL_
¬
EXPERIMENTAL_ TYPOGRAPHIC EXPLORATION_
�
{
0013\
>
}
>
}
[
>
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
\
0014\
\
{
\
]
{
0016\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
ALL
>>_
WE’RE
RED
INSIDE
]
{
0017\
>
}
{
0018\
>
}
{
0019\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
ALL
>>_
WE’RE
RED
INSIDE
]
{
0024\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
ALL
>>_
WE’RE
RED
INSIDE
]
{
0026\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
ALL
>>_
WE’RE
RED
INSIDE
]
{
0027\
>
}
01
{ SPECS¬ [1] IDENTITY REBRAND [2] DESIGN BRIEF [3] ADVERTISING [4] WEB \ MOBILE [5] APPLICATIONS
{ DURATION¬ SIX [06] WEEKS
{ TERM¬ FALL 2010
>
{ CATEGORY¬ BRANDING \ IDENTITY
{ INSTRUCTOR¬ A ndrew C ambouris
{ COURSE¬ IDENTITY DESIGN
0028\
>
}
‹��›
_
>>_
PARTICLE NUMBER> S0¦00¦X¦03\ [ — ]
SOUTHWEST
{ S\ _
{
BRIEF
]
APPROACH
]
[0 3]
\
� Cabin crew, please take your seats for take-off. —
�
COMFORTABLE_
REBRAND_ TRUSTWORTHY_
\\
CHARACTERS_
DIN_FONTFONT MODIFIED
FF
� Southwest Airlines has a reputation for offering comfortable flights at affordable prices, yet their current branding system does very little to portray these qualities. Above all else, passengers need to feel relaxed and secure when flying, so I developed a brand that would do just that. Utilizing swift curves and a soft color palette, this approach grants the consumer an air of confidence.
— � Traveling by plane is one of the most stressful, chaotic experiences of American life today. Delays, canceled flights and baggage fees make frequent fliers cringe at the very thought of boarding a plane. The amount of effort it takes to get a person from point A to point B invokes an uneasiness which can affect the overall perception of a commercial airline.
[
¬
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
— � Rebrand a Fortune 500 company. New identity must appeal to current audience as well as maintin equity, if possible.
[
[
]
[
A >>_
SYMBOL
OF
FREEDOM
]
{
0029\
>
}
{ A SYMBOL OF FREEDOM\ >> _
>
[
A >>_
SYMBOL
OF
FREEDOM
]
{
0031\
>
}
{
0032\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0034\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
A >>_
SYMBOL
OF
FREEDOM
]
{
0035\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
A >>_
SYMBOL
OF
FREEDOM
]
{
0037\
>
}
{
0038\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0039\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
A >>_
SYMBOL
OF
FREEDOM
]
{
0041\
>
}
03
{ SPECS¬ [1] ABSINTHE BOTTLE [2] DESIGN BRIEF [3] GLASS [4] GIFT BOX [5] EXTRAS
{ DURATION¬ SEVEN [07] WEEKS
{ TERM¬ FALL 2011
{ CATEGORY¬ PACKAGING
{ INSTRUCTOR¬ CHRISTINE GEORGE
{ COURSE¬ PACKAGE DESIGN
{
0042\
>
}
– ∆ —
}
>
>>_
PARTICLE NUMBER> O0¦00¦X¦04\ [ — ]
ORDINAIRE ABSINTHE
{ O\ _
{
– ‹�
BRIEF
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
APPROACH
]
[0 4]
�› —
\
\\
DIN_
�
MYSTERIOUS_
¬
FRENCH VICTORIAN_ WEALTHY GENTLEMEN_
FF
C rucifix _ F ette F raktur _
A nti q ua _
BOOK_ SCRIPT_ S chiller
CASLON STERLING
� Are you curious enough to dance with the green fairy? —
� Ordinaire Absinthe is the preferred premium beverage of wealthy, upper-class gentlemen. Inspired by vintage French crate labels, the design is elegant yet prominent enough to stand apart on a shelf. The darker green tint of Ordinaire plays on the traditional coloring of known absinthe brands, and adds a layer of mystery.
— � Absinthe began as an all-purpose remedy created by Dr. Pierre Ordinaire, a French doctor living in Couvet, Switzerland, around 1792. This highly alcoholic elixir quickly gained popularity for its addictive psychoactive properties after distilleries began production in 1797. Absinthe was consumed by all social classes, from the bohemian youth to the wealthy bourgeoisie.
[
— � Create a premium brand of spirits. Must appeal to high-end consumer and include a specialty gift box set.
[
[
]
[
APHRODISIAC
OF
THE
SELF
]
{
0043\
>
}
{
{ APHRODISIAC OF THE SELF\ >> –•—
}
_
>
[
APHRODISIAC
OF
THE
SELF
]
{
0045\
>
}
{
0046\
>
}
{
0048\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
RED >>_
PRIME
]
{
0049\
>
}
>>
{
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
{ RUN WITH > THE WOLVES\
0050\
]
BRIEF
]
]
[
RUN
WITH
THE
WOLVES >>_
]
{
0051\
>
>>_
}
PARTICLE NUMBER> NB¦00¦X¦05\ [ — ]
NE W BA LA NCE
{ N\ _
PRODUCE
{ �� }
[
APPROACH
— � Rebrand a Fortune 500 company and create a brand standards guide. Develop a modern look meant to appeal to a wider audience.
[
— � Ever since New Balance Athletic Shoe, Inc. was founded in 1906, its sole purpose was to provide quality footwear for serious athletes. Being the only remaining American footwear company to manufacture shoes in the United States, New Balance takes pride in family and restoring the idea of “Made in the USA.” [ PARTICLE COLLISIONS� New Balance primarily exists in the shadow of industry giants, yet their involvement with major sports teams and sponsors would suggest otherwise. The gap between athlete and everyday wearer is quite large and New Balance struggles in trying to advertise their diverse array of products. In an effort to reach a wider audience, I have created a brand that reflects the true athletic nature of its target audience. The new face of New Balance is the young, ambitious athlete. � Dramatic, black and white photography combined with splashes of bright color create an intense mood. The new logo is fast, bold and modern enough to compete with current athletic brands.
{ �� }
\\
� Don’t just run with the wolves, lead the pack. —
[0 5 ]
¬ G eogrotes q ue 45 DEGREES MODIFIED CHARACTERS
HEAT
&
{ COURSE¬ IDENTITY DESIGN
{ INSTRUCTOR¬ TODD HEDGPETH
02
WEEKS
{ CATEGORY¬ BRANDING \ IDENTITY
{ TERM¬ FALL 2011
]
{ DURATION¬ FIFTEEN [15]
INSPIRATION
{ SPECS¬ [1] STANDARDS GUIDE [2] DESIGN BRIEF [3] WEBSITE \ MOBILE [4] ADVERTISING [5] APPLICATIONS
>
�
\
QUALITYL_
YOUTHFUL_ DRAMATIC_
[
RUN
WITH
THE
WOLVES >>_
]
{
0053\
>
}
[
RUN
WITH
THE
WOLVES >>_
]
{
0055\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
RUN
WITH
THE
WOLVES >>_
]
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
RUN
WITH
THE
WOLVES >>_
]
[
SUBATOMIC ] [ ADRIAN _DESIGN PORTFOLIO\ >
POSADAS
]
[
RUN
WITH
THE
WOLVES >>_
]
{
0063\
>
}
>
04
‹ • ›
{ SPECS¬ [1] EVOLUTIONARY [2] REVOLUTIONARY [3] GIFT BOX [4] DESIGN BRIEF
{ DURATION¬ FOUR [04] WEEKS
{ TERM¬ FALL 2012
{ CATEGORY¬ PACKAGING
{ INSTRUCTOR¬ TOM MCNULTY
{ COURSE¬ PACKAGE DESIGN
0064\
>
}
>>_
PARTICLE NUMBER> S0¦00¦X¦06\ [ — ]
SCORPION MEZCAL
{ S\ _
{
‹•›_
BRIEF
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
APPROACH
]
[0 6]
� Drink the Scorpion. Eat the scorpion. —
\
DIN_
TEXT_ NOVA_
\\
�
ELEGANT_
¬
S cript _
ATTITUDE_ ARTISAN_
B ickham
L eitura N ews _ B urgues S cript _
FF
GOUDY PROXIMA
� In recent years, mezcal has gained popularity in American bars and college environments. More and more young people have developed a curiosity towards mezcal and the idea of eating the famous worm. Scorpion takes it a step further, however, by including a real scorpion in every bottle, because worms are for wimps. This “tough guy” attitude inspired the new look of Scorpion and made for a design bold enough to justify the actual scorpion.
— � Scorpion Mezcal is made in Oaxaca, Mexico and imported into the United States. It is handmade in small batches using a 400 year old recipe and rested in oak barrels for up to seven years. Unlike tequila, mezcal is a stronger alcohol with an acquired taste. In Mexican culture, mezcal is reserved specifically for special occasions and enjoyed primarily by older gentlemen.
[
— � Redesign a brand of spirits and create an evolutionary and revolutionary design. The evolutionary design must improve upon the current brand while satisfying loyal buyers. The revolutionary design must appeal to a high-end client.
[
[
]
[
WORMS
ARE
FOR
WIMPS
]
{
0065\
{ WORMS ARE FOR WIMPS\ >> _
>
}
[
WORMS
ARE
FOR
WIMPS
]
{
0067\
>
}
{
0068\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
WORMS
ARE
FOR
WIMPS
]
{
0069\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
WORMS
ARE
FOR
WIMPS
]
{
0071\
>
}
{
0072\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0073\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
0076\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
{ KEEP YOUR HEAD > IN THE CLOUD\
{
]
KEEP
YOUR >>_
HEAD
IN
THE
CLOUD
]
}
[
– ∆ —
]
{
0077\
>
>>_
}
PARTICLE NUMBER> H0¦00¦X¦07\ [ — ]
HE LLO WORL D
{ H\ _
{
BRIEF
]
\\
{ COURSE¬ IDENTITY DESIGN
{ INSTRUCTOR¬ A ndrew C ambouris
01
{ CATEGORY¬ BRANDING \ IDENTITY
{ TERM¬ FALL 2010
{ DURATION¬ EIGHT [08] WEEKS
{ SPECS¬ [1] STANDARDS GUIDE [2] DESIGN BRIEF [3] WEBSITE \ MOBILE [4] ADVERTISING [5] APPLICATIONS
>
[
APPROACH
— � Create a new company and develop a brand identity system. Company must be innovative and offer a unique type of service or product.
[
— � Technology is getting faster and faster every day, yet we still crave instant satisfaction on the go. Today’s devices lack the speed we need in terms of sharing and switching from one device to the next. The future isn’t larger or faster hard drives, but rather replacing the need for hard drive storage. � Hello World is a communications company with an interest in society and social interaction. With Hello, all information is entirely stored on the cloud—eliminating the need for storage space. Imagine being able to access or share any file from anywhere on any device at any time. There is no need for discs, cards, memory or wires—everything exists on the cloud. Lose your phone? No problem. All your text messages, voicemails, photos, contacts, emails and videos are automatically saved to the cloud—nothing is stored on your device.
WIDE_
¬
� Keep your head in the cloud. —
G rotes q ue _
MINIMAL DESIGN_ SOCIAL MEDIA_
B randon
[0 7 ]
\
WORLD
COMMUNICATION_ FRIENDLY_
�
[
KEEP
YOUR >>_
HEAD
IN
THE
CLOUD
] {
0079\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0082\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
KEEP
YOUR >>_
HEAD
IN
THE
CLOUD
] {
0083\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
KEEP
YOUR >>_
HEAD
IN
THE
CLOUD
]
{
0086\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0087\
>
}
WORLD
SYNC OR SWIM
FEED YOUR NEED YOUR FEED YOUR NEED YOUR
{
0089\
>
}
{
0090\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
KEEP
YOUR >>_
HEAD
IN
THE
CLOUD
] {
0091\
>
}
>>
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
{
��
}
{ WHEN MAN > MET MACHINE\
[
]
BRIEF
]
]
[
WHEN
MAN
MET
PARTICLE
\\
MACHINE >>_
MOTION-
]
{
0093\
>
>>_
}
PARTICLE NUMBER> R0¦00¦X¦08\ [ — ]
REB OOT E XPO
{ R\ _
CANNOT
BE
{ COURSE¬ TYPOGRAPHY
03
{ INSTRUCTOR¬ ARIEL GREY
{ CATEGORY¬ TYPOGRAPHY \
{ TERM¬ SPRING 2011
{ DURATION¬ FIFTEEN [15]
]
WEEKS
{ SPECS¬ [1] PROMOTIONAL BOOK [2] 24 X 36 POSTER [3] UNIQUE MAILER [4] DESIGN BRIEF [5] EXPO INFORMATION
EXTINGUISHED
>
[
APPROACH
— � Create an event based on a topic of interest and design a promotional book. Typography and visuals must be experimental.
[
— � Today, 1 out of every 200 Americans is living without a limb. The current solution for amputees of merely attaching hollow, functionless limbs is now obsolete with the recent advancements in robotic prosthesis. In order for a robotic arm or leg to work properly, it must integrate several components into the body’s natural function. � The concept of actually incorporating the human body and its natural functions into an artificial prosthetic device allows the user to obtain mobility and sensoral stimulation that previous devices could never offer. Robotic hands, arms, legs, feet and joints have taken inspiration from sci-fi thrillers and transformed today’s amputees into living cyborgs. This long-awaited marriage of man and machine has influenced doctors and engineers to focus on future developments in order to rejuvenate the quality of life of those suffering from amputation. � Reboot is an informational piece written for doctors, scientists, engineers and anyone interested in learning about robotic integration. The human body is a fascinating vessel waiting to be tampered with and modified. We must reboot the human condition.
[
� The day man met machine was the day we moved forward. —
PRO_
KLAVIKA_ CHRONICLE_
ARCHER
[0 8]
\
INFORMATIONAL_
¬
EXPERIMENTAL_ TYPOGRAPHIC EXPLORATION_
�
{
0094\
>
} [
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
WHEN
MAN
MET
MACHINE >>_
]
{
0095\
>
}
{
0098\
>
}
{
0099\
>
}
{
0100\
>
} [
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
WHEN
MAN
MET
MACHINE >>_
]
{
0101\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
WHEN
MAN
MET
MACHINE >>_
]
03
{ SPECS¬ [1] GAME BOARD BOX [2] SCORE CARDS [3] RULE BOOK [4] SCORE CHIPS [5] DICE [6] PENCILS [7] SHAKER CUP
{ DURATION¬ SEVEN [07] WEEKS
{ TERM¬ FALL 2011
{ CATEGORY¬ PACKAGING
{ INSTRUCTOR¬ CHRISTINE GEORGE
{ COURSE¬ PACKAGE DESIGN
0106\
>
}
>>_
>
PARTICLE NUMBER> Y0¦00¦X¦09\ [ — ]
YAH TZ EE
{ Y\ _
{
BRIEF
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
APPROACH
]
[0 9]
� Shake. Score. Shout! —
\
DIN_ NAUTICAL_
SCRIPT_
�
COLLECTOR_
MODERN_
¬
SEA WORTHY_ FAMILY FRIENDLY_
VINTAGE_
FF
WISDOM
EAMES CENTURY F ranchise B old _
\\
� Today, the game of Yahtzee is rather overlooked and easily ignored on shelves due to its overly commercial design. With board games losing children’s attention to mobile devices, I felt it necessary to create a collector series edition of Yahtzee for long time fans of the game. Designed in a nautical fashion, the new Yahtzee pulls inspiration from vintage yachts and boating expeditions.
— � Yahtzee was invented in 1954 by an anonymous Canadian couple, who called it “The Yacht Game” because they played it on their yacht with their close friends. The simple but addictive dice game soon gained popularity through word of mouth and Milton Bradley saw an opportunity to mass produce this family-friendly game.
[
— � Redesign a board game and create a collector series edition.
[
[
]
[
HIGH
SEAS
& >>_
HIGH
SCORES
]
{
0107\
>
}
{ HIGH SEAS & HIGH SCORES\ >> _
>
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0109\
>
}
{
0110\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
HIGH
SEAS
& >>_
HIGH
SCORES
]
{
0112\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
HIGH
SEAS
& >>_
HIGH
SCORES
]
{
0113\
>
}
{
0114\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
{
0115\
>
}
{
0116\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
HIGH
SEAS
& >>_
HIGH
SCORES
]
{
0117\
>
}
0118\
>
}
{
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
– ∆ —
}
{ THE COOL, GREY >> > CITY OF LOVE\
{
]
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0119\
>
>>_
}
THE
FOUNDATION
PARTICLE NUMBER> D0¦00¦X¦10\ [ — ]
DISTRICT SF
{ D\ _
ARE
<+>
BRIEF
]
]
\\
OF
LIFE
]
{ COURSE¬ PACKAGE DESIGN
04
WEEKS
GROUP
{ INSTRUCTOR¬ TOM MCNULTY
{ CATEGORY¬ PACKAGING \
{ TERM¬ FALL 2012
{ DURATION¬ TWELVE [12]
>
[
MISSION
— � Working closely with a group, create a retail store designed for a specific market. Store must contain several departments each with their own product lines and \ or services.
[
BACKGROUND
— � Urban lifestyle merchandising is our business and our passion. District’s goal is to build a strong emotional bond with its customers. To do this we must build lifestyle environments that appeal emotionally, and offer fashionable urban products on a timely basis. Our customers are the reason and inspiration for everything we do.
[ [ PARTICLE STRUCTURES— � District is inspired and compelled to design a welcoming and unique shopping experience for a younger generation. We feel most of the large department stores have lost touch with the younger generation, and also with what they need to survive and thrive in a bustling and compact urban environment. Spending a little more for quality items made to last is better for the urban consumer and the environment, and this is one of the primary goals of District SF.
TWIST_
¬
� The cool, grey city of love. —
CHIC_
FASHIONABLE_ ORGANIC_
RUSTIC
[1 0]
\
VINTAGE
MADE TO LAST_ URBAN LIFESTYLE_
�
> >
{ DEPARTMENTS¬ [A] APARTMENT 24 [HOME] [B] QUILL [OFFICE] [C] IMPRESSION [ENTERTAINING] [D] CITIZEN [APPAREL] [E] VIM & VIGOR [HEALTH] [F] ESCAPE [URBAN OUTDOOR] [G] COMPANION [PETS]
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
{
0120\
>
>>_
}
SERVICES
\
PRODUCTS
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
DESIGN
OBJECTIVE
]
TARGE T
AUDIENCE
]
� One-of-a-kind [but mass marketable] designs for an urban lifestyle. —
— � District is geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples [rather than families] who are renters [most likely living in apartments].
[
— � To create an original shopping location where urban dwellers can find one-of-a-kind design household items and apparel that are not made to be thrown away, but rather made with quality materials designed to last. Unlike upscale department stores which are dying out and cater toward a more upscale clientele through design and products, and sprawling malls or shopping centers which gear their design and products to the suburban family lifestyle, District will give the Millenial generation of city dwellers a brand new and much needed experience which will encompass and provide for all aspects of life. Both design and product will be modern and fresh, but also raw and classic, bringing the new generation the best of both worlds, always keeping quality and sustainability in mind while providing essential products for a complete life and experience.
[
� Currently, District is comprised of seven [7] departments, each with their own line and brand: Apartment 24 [Home], Citizen [Apparel], Vim & Vigor [Health & Wellness], Quill [Home Office], Escape [Urban Outdoors], Companion [Pets], and Impression [Entertaining].
� District stores carry clothing, shoes, jewelry, health and wellness products, bedding, kitchen supplies, urban sporting goods and home office supplies. They also carry seasonal merchandise such as small patio furniture, entertaining products and decorations during the summer. Its marketing technique is more about selling a lifestyle rather than just everyday products.
— � District is a chain of retail stores about 30,000 to 45,000 square feet that sell men’s and women’s apparel and accessories, home and office furnishings, imitation found objects, an array of personal care products, goods for the urban outdoors-lover, and gifts and functional artisan items.
[
[
]
THE
COOL,
[B]
CITY
OF
LOVE
]
{
0121\
>
}
[G]
>>_
[F]
GREY
�› —
[
– ‹�
[A]
[C]
[D]
[E]
WEEKS
GROUP
04
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
{ DURATION¬ TWELVE [12]
{ TERM¬ FALL 2012
{ CATEGORY¬ PACKAGING \
{ INSTRUCTOR¬ TOM MCNULTY
{ COURSE¬ PACKAGE DESIGN
>
{
0122\
>
}
APARTMENT
24
\
HOME
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
TARGE T
AUDIENCE
]
[-]
\
\\
�
¬
RUSTIC_
RECLAIMED_ PORTABLE_
‹•›_
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
[
— � Apartment 24 is the home department of District. This line is designed to cater to those who live in a cramped city apartment by offering products that take up little space [such as folding chairs and dinner tables]. The warm rustic style of these products could make any cold studio apartment feel like home. For the young city dweller with minimal space, Apartment 24 by District.
[
[
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0123\
>
}
{
0124\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0125\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0130\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
QUILL
TARGE T
\
[
THE
OFFICE
AUDIENCE
COOL,
]
]
>>_
GREY
CITY
OF
LOVE
]
— � Quill is the office department of District. This line is designed to cater to those working from home [as many city dwellers do]. Quill makes use of reclaimed and repurposed items, as well as those made of organic or natural materials. The aesthetic is contemporary with a vintage twist, meant to appeal to those with a funky rustic style. Inspired by nature, Quill by District.
[
¬
\\
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
[-]
\
RUSTIC_ CONTEMPORARY_
�
VINTAGE_
{
0131\
>
}
{ COURSE¬ PACKAGE DESIGN
04
WEEKS
GROUP
{ INSTRUCTOR¬ TOM MCNULTY
{ CATEGORY¬ PACKAGING \
{ TERM¬ FALL 2012
{ DURATION¬ TWELVE [12]
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
{
0132\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0133\
>
}
{
0134\
>
}
{
0135\
>
}
{
0136\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0137\
>
}
WEEKS
GROUP
04
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
{ DURATION¬ TWELVE [12]
{ TERM¬ FALL 2012
{ CATEGORY¬ PACKAGING \
{ INSTRUCTOR¬ TOM MCNULTY
{ COURSE¬ PACKAGE DESIGN
>
{
0138\
>
}
IMPRESSION
\
ENTERTAINING
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
TARGE T
AUDIENCE
]
[-]
\
�
RUSTIC_
UNIQUE_ FESTIVE_
\\
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
[
— � Impression is the entertaining department of District. This line is designed to cater to those who would rather throw a get-together at their place instead of going out for an expensive night on the town. Products in this category range from dinnerware to party decor. Don’t we all want to make a good first impression? It’s okay to show off a little, Impression by District.
[
[
¬
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0139\
>
}
{
0140\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0142\
>
}
{
0143\
>
}
{
0144\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0145\
>
}
{
0146\
>
} [
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
CITIZEN
\
[
THE
]
COOL,
APPAREL
AUDIENCE
]
>>_
GREY
CITY
OF
LOVE
]
{
0147\
>
}
{ COURSE¬ PACKAGE DESIGN
04
GROUP
{ INSTRUCTOR¬ TOM MCNULTY
{ CATEGORY¬ PACKAGING \
{ TERM¬ FALL 2012
>
[
TARGE T
— � Citizen is the apparel department of District. This line is designed to cater to both men and women alike, with most pieces being androgynous. Made up of mostly basics, Citizen focuses on essential articles of clothing meant to fill your wardrobe with interchangeable items. Dress it up or down, Citizen by District.
[
{ DURATION¬ TWELVE [12]
WEEKS
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
\\
[-]
¬
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
\
ANDROGYNOUS_
VINTAGE CHIC_ ESSENTIAL BASICS_
�
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0149\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0152\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
WEEKS
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
{ DURATION¬ TWELVE [12]
{ TERM¬ FALL 2012
GROUP
}
{ CATEGORY¬ PACKAGING \
{ INSTRUCTOR¬ TOM MCNULTY
04
–•—
{ COURSE¬ PACKAGE DESIGN
{
{
0154\
>
}
>
VIM
&
VIGOR
\
H E ALT H
&
WELLNESS
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
TARGE T
AUDIENCE
]
[-]
\
]
�
THERAPEUTIC_
¬
ELEGANT_ CLEAN & SIMPLE_
\\
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
[
— � Vim & Vigor is the health and wellness department of District. This line is designed to cater to those who prefer organic alternatives when it comes to skin care and beauty. All Vim & Vigor products are 100% natural or manufactured with little to no waste. The clean, elegant design speaks to the radiant nature of a healthy spirit. Experience life and energy, Vim & Vigor by District.
[
[
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0155\
>
}
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0157\
>
}
{
0158\
>
}
{
0159\
>
}
{
0160\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0161\
>
}
{
0162\
>
} [
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
ESCAPE
\
[
THE
URBAN
AUDIENCE
COOL,
CITY
]
>>_
GREY
OUTDOOR
]
OF
LOVE
]
{
0163\
>
}
{ COURSE¬ PACKAGE DESIGN
04
GROUP
{ INSTRUCTOR¬ TOM MCNULTY
{ CATEGORY¬ PACKAGING \
{ TERM¬ FALL 2012
>
[
TARGE T
— � Escape is the urban outdoor department of District. This line is designed to cater to those who love to escape city life. Made up of products for the urban athlete, Escape focuses on outdoor activities that city dwellers typically enjoy [mainly cycling]. Grab your gear and escape the city, Escape by District.
[
{ DURATION¬ TWELVE [12]
WEEKS
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
\\
[-]
¬
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
\
ANDROGYNOUS_
VINTAGE CHIC_ ESSENTIAL BASICS_
�
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0165\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
WEEKS
GROUP
04
{ GROUP MEMBERS¬ ADRIAN POSADAS ELENA MISKA MARK KUZIO ALLEN CHIU EUGENE SOKOLOV _
{ DURATION¬ TWELVE [12]
{ TERM¬ FALL 2012
{ CATEGORY¬ PACKAGING \
{ INSTRUCTOR¬ TOM MCNULTY
{ COURSE¬ PACKAGE DESIGN
>
{
0168\
>
}
COMPANION
\
PETS
]
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
TARGE T
AUDIENCE
]
[-]
\
¬
]
�
EYE-CATCHING_
SIMPLE_ SPONTANEOUS_
\\
— � Geared toward men and women, from ages 20 and up, living in urban environments with an average yearly income of $15,000 to $50,000. The focus is on singles and couples living in apartments. —
[
— � Companion is the pet department of District. This line is designed to cater to loving pet owners. It has been said that there are more dogs and cats in the city than there are children, which seems to be very true. Small dogs are just as much a fashion statement as a designer pea coat, and making sure your pet has all the necessary accessories is a vital part of living the fast life. Throw your dog a bone and button his collar, Companion by District.
[
[
[
THE
COOL, >>_
GREY
CITY
OF
LOVE
]
{
0169\
>
}
{
0173\
>
}
{
0174\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
X
]
\\
>>
{
>
} [
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
>
{ MARK YOUR TERRITORY\ >
0176\
\
]
THE
BRAND
]
]
[
MARK
YOUR
\\
>>_
TERRITORY
]
{
0177\
>
>>_
}
PARTICLE NUMBER> L0¦00¦X¦11\ [ — ]
LOGO IND EX
{ L\ _
>
[
APPROACH
— � A company cannot be successful without a strong brand. The mark must represent everything that a company is and isn’t, all while being modern and relevant to the market.
[
¬
— � A logo begins as a sketch [or several hundred to be more realistic] which slowly develops into an idea. The concept of designing a single logo made to encompass the entirety of a brand is almost ridiculous when you sit down and think about it, but as designers this is a challenge we must face and ultimately conquer. � Mark your territory. —
[1 1]
\
MEMORABLE_
CONTEMPORARY_ RECOGNITION_
�
{
0178\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
MARK
YOUR >>_
TERRITORY
]
{
0179\
>
}
{
0180\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
MARK
YOUR >>_
TERRITORY
]
{
0181\
>
}
{
0182\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
MARK
YOUR >>_
TERRITORY
]
{
0183\
>
}
{
0184\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
MARK
YOUR >>_
TERRITORY
]
{
0185\
>
}
{
0186\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
MARK
YOUR >>_
TERRITORY
]
the fountain
{
0187\
>
}
{
0188\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
PARTICLES
“A”
[
OF
TEAM
]
THANK
ME
]
YOU
] >>_
{
0189\
>
>>_
}
PARTICLE NUMBER> T0¦00¦X¦12\ [ — ]
T HAN K YOU
{ T\ _
>
[
— � These are my particles. My foundation. Without them, I could never function. Thank you for all your support, advice and kindness. � Mom & Dad. Alexandra. Rico & Rocky.
THE
� Mary Scott. Roland Young. Tom McNulty. Christine George. Ariel Grey. Todd Hedgpeth. Andrew Cambouris. Andrea Pimentel. Andrew Johnson. David Hake. Megumi Kiyama. Rose Hodges. Renee D’Arcy. Kristan Le. Chamindri Wijemanne. Ruben Mosqueda.
[
— � Mark Kuzio. Elena Miska. Allen Chiu. Eugene Sokolov. —
[1 2]
{
0190\
>
}
[
SUB-ATOMIC ] [ ADRIAN POSADAS _DESIGN PORTFOLIO\ >
]
[
COPYRIGHT
ACADEMY
OF
[
©
—
] >>_
2013
ART
ADRIAN
POSADAS
UNIVERSITY
]
]
]
— � All rights reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means electronic, mechanical, photocopying, recording, or otherwise without written permission of Adrian Posadas.
[
CONTACT
— � School of Graphic Design � 79 New Montgomery Street � San Francisco, CA 94105
[
— � Adrian Posadas \ Graphic Designer � Phone \ 209 681 4058 � Email \ a@adrianposadas.com � Web \ adrianposadas.com —
[-]
{
0191\
>
}
\
WEEKS
PORTFOLIO
{ DESIGNER¬ ADRIAN POSADAS
{ COURSE¬ BFA SENIOR
{ INSTRUCTOR¬ MARY SCOTT
{ TERM¬ SPRING 2013
{ DURATION¬ FIFTEEN [15]
{ BOOK TITLE¬ SUB-ATOMIC
{ PRINTER¬ GIANT HORSE
{ BINDERY¬ THE KEY
{ PHOTOGRAPHY¬ ADRIAN POSADAS
{ SPECS¬ [SIZE] 8 X 11.5 [TYPEFACE] AKKURAT MONO / GRIDNIK [PAPER] FINCH 100LB TEXT [SOFTWARE] ADOBE SUITE CS6