Waste to Treasure Shanghai How to quickly start an office recycling system and move toward sustainable alternatives GoodtoChina / Adriano Gariglio
Challange Develop an in house-office/building system that supports sorting trash and raises awareness of the best choices.
Perspective • Global • China • Shanghai
Perspective > Global In “a relatively silent problem that is growing daily” the World Bank estimated city residents will generate: • a waste pile of 2.2 billion tons a year by 2025 up 70 % from today’s level of 1.3 billion tons • the cost of solid waste management is projected to soar to $375 billion a year, from the current $205 billion
Perspective > China Weight of garbage produced from 1991 to 2010 1000
700 600 500
400 300 200
Perspective > Shanghai • percentage of recyclables (plastic, paper, metal, glass) is rising by 8% per year, but only 20% of them are recycled • 53% of garbage go to landfills • 16% go to incineration plants • landfills & incineration are 2 main sources of air/water pollution • Laogang Landfill, the biggest in Asia, will be full in 20 years
W+K A creative communication company & incubator able to create environments for entrepreneurial partnership and mentorship • 150 people in different kind of business • 20% foreign people • everyone speaks english (chinese is the main one) • main kind of waste: plastic bottle, plastic bags, paper, food
W+K > Waste System Primary Stakeholders • The Property Manager (W+K) • The Consumer (people working/attending to W+K) • The Ayi
Secondary Stakeholders: • The Informal Market • The Transfert Station • Industries & factories
Final Perspective Primary Stakeholders • Global • Local • W+K • The Consumer • The Ayi
AFTER RESEARCH PERCEPTION
Resources are limited
Zero waste is the goal
Waste is produced in all the steps to produce a good.
Western countries polluted for centuries, now it’s time for China
2015: “complete and advance” system to recycle the 70% of major waste products
Solutions could come from Western Methods & Systems?
Business have to turn as much green as possible.
The building already have ayis
Can the Ayi become the manager of the recycle system?
The Ayi sorts my garbage everyday
Waste > Recycle > RMB
Who doesn't recycle do not have a reason
(we couldn't talk with here..)
Need awareness, artifacts and engagement (emotiona approch) If the target sorts the garbage since the beginning, the quantity of not-contaminated recycle material increase. More material > more RMB.
Root Definition Develop an in house-office/building system and artifacts that support sorting trash and raise awareness of the best choices and let the ayi get the most profit from the reselling of recyclable material.
First Idea System + Label + Bins
LONG STORY SHORT
长话短说 / 纸
Reduce your paper. Use FSC paper. 回收纸张。 用FSC认证的纸张。
up to 2 months
1天 Think before you print 打印前先确认你确实需要。
Energy used to produce a paper can light up almost 6 LEDs for 1 hour 用于生产一张A4纸的能源可以让6个LED 灯亮一个小时。
up to 1 months
Water used to produce 285 A4 papers can fill up 60 litres baths 用于生产285张A4纸的水可以灌满一个 60L浴缸。
Print on both sides 采用双面打印
Prototype Label + Bins
The enabling tool
paper 2 months
6 LEDs for 1 hour
before you print
6 LEDs for 1 hour
before you print
Next steps • prototype & iterate the brochure • develope the whole set of labels • develope a website prototype
Published on May 7, 2013