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200 08 Sponssor Pack ket Community Comedy Jam

Adrian Parker, y 917 adrian@prototype 917--881 881--2643


COMMUNITY COMEDY JAM Let the LAUGHS begin! Join us at the “Community Comedy Jam” on Saturday, Aug. 16, 2008 as five of Texas’ own serve up Olympic‐ sized laughs at Will Rogers Auditorium. A celebration of diversity and voter awareness, the live show will feature headliner Juan Villareal along with Da’Mone Jones, “Mama” Michelle Henderson, C.J. “CedMan” Carter and White Chocolate.


August 16, 16 2008


8:00 PM


Will Rogers Auditorium is located at 3401 West Lancaster Avenue in Fort Worth, TX.


$20 ‐ 35 at Group discounts available for groups of 7+.


TeQuarial Q “TQ” Q Earl,, Venturix Entertainment – Partner 817‐791‐4424 or Ramon Coleman, Venturix Entertainment – Partner 817‐689‐7660 or Adrian Parker, TPMG/Prototype Engage – Marketing Director 917‐881‐2643 or adrian@prototype‐

About Venturix Entertainment Venturix Entertainment is a full‐service event planning and production company. Founded by 7 members of Fort Worth’s “Stop 6” community, Venturix also engages in mentoring at‐risk youth and providing job skills training to urban teens. Recent productions include: “Fireworks of Laughs” featuring Kenny Howell  at the Scott Theater.  Portion of proceeds benefitted Sickle  g g y p Cell Anemia‐Tarrant County “Ladies Night” starring R&B singers Tank and Montell Jordan at Will Rogers Auditorium “MTV’s Wild'n Out Live Show“ featuring Leonard Robinson, Randall Park, Shawty Shawty, Spanky Hayes and  Nema Williams at Will Rogers Auditorium.  For more information and event photos, visit


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This collection of top comedy talent will perform live in the heart of Fort Worth and deliver a diverse audience of mature professionals, young adults, savvy urbanites and – most importantly – people who spend money to enhance their lifestyle. This year Venturix Entertainment will expand upon their entertainment roots by actively supporting voter registration and awareness on‐site at the “Community Comedy Jam.” Local political figures will be in attendance to stress the importance of this pivotal election year. We invite local business owners to come experience comedy and community at its very best.

TALENT LINEUP Texan native Juan Villareal is all over the map of comedy. Known for his portrayal of everyday situations, Villareal has performed alongside Jamie Foxx, Cedric The Entertainer and George Lopez. In addition to appearances at top comedy clubs all over the country, he is a regular in the Latino comedy circuit and was 1st Runner Up in the Latino Comedy Competition. Juan’s TV credits include BET’s Comic View, Que Loco (Galavision), Loco Slam (HBO) and Laffapalooza. With these credentials on his resume, he’s destined to be a comedy king for years to come.

Juan Villareal

Mama Michelle


Comedienne Mama Michelle is an up and coming talent, recognized in the Dallas Morning News as one of the “Funniest Moms in America.” Michelle has performed at p Hyena’s y Arlington g and Club the Black Academyy of Arts & Letters, the Addison Improv, Ice. She was also featured on HBO’s Def Comedy Jam alongside Rudy Rush and B‐Phlat. Her proudest moment in comedy is seeing the pride in her children’s eyes as they tell their friends, “My mom is a comedienne.” Her most shocking moment – being shot at a comedy club in Fort Worth. Shot with a bullet, not a camera.

Raised in Baton Rouge, g , Louisiana,, CJ “CedMan” Carter is a soldier to the Louisiana spirit p of fun and lives by the mantra: “If it’s funny, let’s do it!” Consequently, he has been enrolled in 13 colleges and has no degrees. He speaks on issues of race, health, sex, religion and politics. From Washington D.C. to the Hollywood Improv, CedMan has garnered laughter on stages with Steve Harvey, Rickey Smiley, Guy Torry, George Wallace and some of the best talents in the country. At 6’7” you can hardly say his presence is unassuming, yet CedMan is simply funny, honest and hungry for more.

White Chocolate is Fort Worth’s chosen “soul brother” and takes pride in his 7 back‐ to‐back appearances on each season of BET’s Comic View. His resume also includes appearances on Comedy Central shows Premium Blend, Comic Groove and The Chappelle Show. In addition to being spotted on MTV’s hit improv show Wild ‘N Out, he also performed with cast members when the live show came to Fort Worth in October 2007. Though is stock is rising, he insists that it’s only the beginning.

Whit Chocolate White Ch l t


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Da’Mone Jones

Always the class clown, Da'Mone Jones was born in Grand Prairie, Texas. Family members were often on the receiving end of Da'Mone’s comedic wisecracks and today that goes for superstars, TV characters, politicians and even cartoon characters. Da'Mone has performed in venues all over Texas and appeared on TV One’s Who’s Got Jokes and HBO’s Deff Comedyy Jam. He has opened p for Michael Blackson,, RedBone,, Rickey Smiley, Bro’man and many others. In March 2008, he performed alongside Capone, Tony Roberts and crew on the “Top Dogs of Comedy” show in Dallas.



We believe our sponsors are the key to the success of the “Community Comedy Jam”. As such, it is our promise to provide you with the best advertising opportunity possible for your business before, during and after the comedy show. The aggressive marketing of the “Community Comedy Jam” will be a 5‐week, sustained blitz in Tarrant  County. Efforts will include outreach to community and civic organizations in addition to traditional  g g p p g marketing (online, , radio, e‐mail blasts, grassroots promotions and print coverage). be in. Here’s a snapshot of what’s in‐store*:


On‐site • :Will Rogers Coliseum capacity: 2,856 • Vendor tables w/skirts • In‐venue In venue banners & signage

Online •MySpace video, friend updates and e‐fliers • Online event listings • Online promo banners

Voter Outreach •Politicians attending: State Representative Marc Veasey, State Senate Candidate Wendy Davis •On‐site voter registration at event • Local participation by Tarrant County politicians • Partnership P t hi with ith voter t awareness organizations i ti

Grassroots • Street team activity across DFW at relevant events, clubs, restaurants and shopping centers • Distribution centers at partner storefronts in local community

*Tentative marketing plan. Negotiable.


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• Two‐week flight on KZZA ‐ top station for Texas born Latinos • Live ticket giveaways and call‐ins • 40+ on‐air ticket giveaways day‐of of event • Live remote day • 15 :15 promo spots • On‐air interviews with Juan Villareal

SPONSORSHIP PACKAGES There are 3 levels of sponsorship designed to benefit your company and the consumers you wish to target. We would like to invite you to be a sponsor of the Community Comedy Jam and reap these benefits. Each package includes the opportunity to promote your logo and brand to key consumers in various ways including print, radio, visible booth presence, banners, printed marketing materials, online marketing resources, press releases and more. We are so certain your participation as a sponsor will be a mutually beneficial and worthwhile decision that we look forward to having you join our VIP list of sponsors! Call today!

Gold Silver Bronze Booth






E Event t booth b th in i prime i l location ti

4 VIP tickets to show

Opportunity to display brand logo on arena banner

Link on MySpace and banner ads

Product sampling distributed via event volunteers

Participation at live radio remote event

Company logo on event fliers

Brand spokesperson presentation on-stage

Mention in all live radio ticket giveaways

Brand mention in all standard :30 radio spots (2 wks)

Exclusive press release announcing company company' Sponsorship of show

Investment Amount

$6,000 $3,000 $1,500



Note: Each sponsorship is decided on a first come first serve. The deadline for all sponsorship contracts and checks is August 1, 2008. A sponsorship contract accompanied by the agreed amount is required to seal the sponsorship designation. There will be a confirmation phone call and letter sent to you finalizing your sponsorship package. About Merchandise Sales: Any sponsor or booth vendor may sell approved, non‐food merchandise on‐site. Please note that the venue charges “Souvenir Rights” at a 20% commission on gross sales, less tax, paid to Will Rogers Coliseum.


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THE AUDIENCE LATINOS 20 ‐ 44 Numbering N b i 1.6 1 6 million illi in i the th Dallas/Fort D ll /F t Worth W th market, k t Latinos L ti h have b become h t commodities hot diti as area marketers k t compete t aggressively for the $18 billion in buying power that this growing segment wields.1 They’re young. Hispanics median age of 26.7 years, have "a younger age structure" compared to white America, which has a median age of 39.6. Thirty‐six percent (36%) of the population is less than 18 years of age and the birth rate is twice the national avg. What does this mean? In two years, $3 out of every $5 flowing to Hispanic households will be in the hands of this younger‐than‐average segment.2 They vote. 18.2 million Hispanics are eligible to vote and 7.3 million are under the age of 35. 3 They shop When asked about their retail shopping habits, the following is a breakdown of the types of stores respondents say  They shop. When asked about their retail shopping habits the following is a breakdown of the types of stores respondents say they shop in often 4:

Sources:1‐ Dallas/Ft. Worth Latino Trendline, 2‐ Ahorre/Census Bureau, 3 ‐ Pew Hispanic Center, 4 ‐ Hispanic OmniTel Retail Study

BLACKS 25 ‐ 34 African‐American young adults, ages 25 – 34, are a large segment with growing affluence and influence among the other secondary groups. 30.1% earn $50,000 or more, and 13.6% earn $75,000+. The segment is composed primarily of educated, single, urban renters. It is a confident and independent group that doesn’t follow in the footsteps of earlier generations but makes its own marks. They’re inspired. African‐American 25 – 34 are the first generation to grow up without legal segregation, yet other societal issues shape their social activism. They are characterized as ambitious, independent, entrepreneurial and creative. They are more inclined to be “trailblazers.” They value value. They are the first African‐American generation to reach middle class status in significant numbers. Their accumulation of assets is a way to prove they’ve “made it” despite all the obstacles. 70% will pay more to get “the best.” They also l value l the th Internet I t t and d other th technologies. t h l i They shop. They are more likely to respond to marketing which positively reflects their lifestyles and prefer to do business with “diversity friendly” companies and those that give back to the community. This generation embraces new concepts and approaches, making it a prime target for new/improved products and services, particularly those that enhance lives. Sources: Compiled by The Hunter‐Miller Group using Advertising Age,,, Black Enterprise, Black Issues in Higher Education,,, Emerge, Fortune, Jet, LIMRA’s MarketFacts,, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report,, U.S. Catholic, and the U.S Census Bureau.

Local Tarrant County Demographic Summary  y g p y Source: 2006 American Community Survey, US Census Bureau 

Total 20 to 24 25 to 34 35 to 44 44 to 54 55 to 64 Male Female

years years years years years

Population 1,671,295 114,678 259,434 262,058 233,704 152,997 832,603 838,692

% to total 100.0%

Population 1,671,295


6.9% 15.5% 15.7% 14.0% 9.2%









Am. Indian Asian Other Hispanic (any race)

49.8% 50.2%


% to total 100.0%

79,284 ,








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National discount chain stores such as Wal‐Mart or Target ‐ 61% Local stores that specialize in serving Hispanic and Latino customers ‐ 37% National home improvement stores such as Lowe's or Home Depot ‐ 37% National mid‐priced department stores such as Kohl's, Sears or JCPenney ‐ 31% Specialty clothing stores such as the Gap or Old Navy ‐ 19% Electronics, entertainment or appliance stores such as Circuit City or Best Buy ‐ , pp y y 17% National upscale department stores such as Macy's, Nordstrom or Lord & Taylor ‐ 10% Sporting good stores such as the Sports Authority ‐ 8%





Contact person: Address, City, State, Zip:



E‐mail: Signature: METHOD OF PAYMENT *CHECK PAYMENT ‰ A check for $______________ is enclosed, payable to VENTURIX ENTERTAINMENT Check Number: _________________________  ‰ Please Invoice (Due and payable within 7 days) If address is different than above, please include: 

*CREDIT CARD PAYMENT Account # ____________________ Exp. Date ___/___ Signature: Please mail to: VENTURIX ENTERTAINMENT 5725 Lancaster, Suite #205 Fort Worth, TX 76112 TeQuarial “TQ” TQ Earl, Earl 817‐791‐4424 817 791 4424 or tearl@venturixent com Ramon Coleman, 817‐689‐7660 or Adrian Parker, 917‐881‐2643 or adrian@prototype‐


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Company Name (as it will appear publicly):

Community Comedy Jam - Sponsor Presentation  
Community Comedy Jam - Sponsor Presentation  

The Community Comedy Jam is a celebration of laughs, diversity and voter awareness featuring the Latin King of Comedy, Juan Villareal.