Marketing Objective (3) Increase in-store sales in the male department by 15% until December 2017
Strategy: Together with our catalogs, discount coupons will be distributed for in-store shopping. Besides the catalogs, the coupons will be also sent by email. Tactics: Develop coupon with 10% discount Print coupons Insert material in the catalogues Create also an online version of the coupon From out database, select customers that will receive coupon by email Send emails Evaluation Method: The campaign evaluation will happen taking into consideration the sales number before and after the distribution of the coupon that will help us to track the success of the material. Also, to facilitate, all coupons will present a barre code so it will be easier to track all purchases that used the discount coupon. Evaluation will be done by December 20, 2017.
37