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RESUME / adriana ranaldi - product designer Doing graphic design too I am an industrial designer from the Universidad Pontificia Bolivariana, with an advanced level of English and good knowledge of Italian. I’m focused on brand development projects, design of commercial spaces and structural and graphic design for packaging. I also feel a great passion for editorial design and art direction.

Contact: +34 644 186 574 ranaldia@gmail.com @adrianaranaldi


- Packaging and packaging module. Pontifical Bolivarian University Medellín January - May 2017

-Biomimetic Workshop Pontifical Bolivarian University Medellín October 2016

- Retail module Pontifical Bolivarian University Medellín July - November 2017

- Research hotbed of experimental morphology Project: Digested Forms 2015 - 2018

- Global Image Module (Branding) Pontifical Bolivarian University Medellín January - May 2018

- Engraving workshop University of Antioquia Medellín Julio - November 2015 - Workshop Food Design with Pedro Reisig Pontifical Bolivarian University Medellín October 2016

- Participant and teacher at Sripart, Art festival. Barcelona July 2019

- Ceramic workshop Pontifical Bolivarian University Medellín January - May 2016

COMPETENCES

- Speaker Design management workshop. Istituto Europeo di Design. Barcelona March and May 2019

- Illustrator - Indesign - Photoshop - Autocad - Rhino - SolidWorks - After Effects - Premiere

LANGUAGES

EDUCATION - COURSES - SEMINARIES- TALKS - WORKSHOPS

- Pregrado Diseño Industrial Pontifical Bolivarian University Medellín 2014 - 2018

Spanish

- Honorable mention: Systemic Product Happy Kids Project - Honorable Mention: Conceptual Product Project: Cronotopo - Honorable mention: Retail Project: Paper Go. - Academic exposition: Project: B. - Brandcelona, Barcelona Designer July 2018 - Today - Grisart, Photography school, Barcelona Teacher January - April 2019 - Diamantina & La Perla, Medellín Sales representative July 2017 - February 2018

REFERENCES

EXPERIENCE

RECOGNITIONS

- Speaker at the 1st International Meeting of Investigative Experiences Pontifical Bolivarian University Medellín April 2017

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English

Native Advanced

Italian

Medium

French

Basic

- Santiago Palacio Ortíz Ovum Packaging Solutions Industrial Design +57 300 784 5172 - Juan Esteban Giraldo Peláez Medianero 303 Architect +57 312 778 0403


INDEX / projects


B

urban modern bike

p. 6

paper clay

p. 10

Tercer Paisaje

visual identity

p. 14

Genoma del robo

security manual

p. 16

Pilar Lozano

iberian line

p. 20

arquitectura i disseny

p. 24

personal project

p. 26

a neighborhood rehab

p. 30

design magazine

p. 34

images from day to day

p. 38

Botanical exploration

Isart

Éterlab poster

Prado

TĂ­pi.co

Photography


B/ urban modern bike Living the cities through sustenaibility It was proposed to develop a bicycle according to the results thrown by the market study. For the beginning of the project, we had to make a benchmarking to understand the lifestyle of a gruop of people between 20 and 35 years old, and then to develope proposals that acording to the appareance of the bike, would increase the use of it as a daily way of transportation. In order to make a useful bike for the big cities, we decided to design pieces for storage, such as a bag that can be installed on the bike and an expansible bike grill so the area for personal things could increase acording to the user’s needs.

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- Market study according to a specific segment - Bicycle design from the manufacture of the frame to the integration of colors and accessories. - Brand design - Marketing strategies - Display Designers: - Kelly GarcĂ­a - Adriana Ranaldi - Vanessa Palacio.


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Product design, production, branding and art direction


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Product design, production, branding and art direction


BOTANICAL EXPLORATION / paper clay Handmade sculpture This pottery project was born through the exploration of different techniques in ceramics. Due to the many possibilities, the objective was to create very complex forms made by hand without using any mold. Since the regular clay doesn’t have a very strong structure for this kind of forms, paper clay came up as a very helpful way to make every plant, piece by piece. In this case, mixing water, clay and toilet paper made it possible to shape every piece one by one. These kind of pieces needed a doble bake, one to get the solid part and the second one to burn the enamels and get the different colors.

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Materials: - Clay - Toilet paper - Water - Enamel


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Handmade paper clay sculpture


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Handmade paper clay sculpture


TERCER PAISAJE / architecture studio Visual identity A personal project for a friend and his architecture studio. “Tercer Paisaje� is what happens when the nature intervenes in an edification and takes advantage of the artificial space. The concept was to representate the way nature evolves to habitate places created by man.

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Business cards designed for Tercer Paisaje


GENOMA DEL ROBO / security manual Editorial design Estudio Genoma del Robo was an editorial Project developed at Brandcelona for a costumer who needed to print part of his investigation. Since the brand was already made, the project was to create an editorial piece using the brand’s corporate colors and a pretty simple diagramation so the study could keep its technical look, not without applying graphic elements so the whole editorial piece could be enjoyable to read.

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copyright© | BDCN Queda rigurosamente prohibida, sin la autorización expresa de los titulares de copyright, bajo sanciones establecidas por la ley, la reproducción total o parcial de este diseño por cualquier medio o procedimiento.


Layout design 17


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Layout design 19


PILAR LOZANO / línea Ibérica Honest haircare products Pilar Lozano is an already existent brand designed at Brandcelona, focused on the haircare. In this project, the premise was to create it’s respective category. On this point, five categories were designed, with a very local concept, taking as a referent, different places of Spain that are very representatives. The icons were made as an abstraction of every place and the color palette chosen is very neutral to keep the simplicity of the brand and to focus in the natural caracteristics of each product

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Areas: - Meseta Ibérica - Cantabria - Atlántico - Ál-Andalus - Mediterráneo.

copyright© | BDCN Queda rigurosamente prohibida, sin la autorización expresa de los titulares de copyright, bajo sanciones establecidas por la ley, la reproducción total o parcial de este diseño por cualquier medio o procedimiento.


Graphic design for a product line 21


Graphic design for a product line 22


cantábria

meseta ibérica

C 19 M 21 Y 33 K 0 R 207 G 191 B 170

C 3 M 7 Y 15 K 0 R 244 G 231 B 214

ál-andalus

atlántico

C 53 M 48 Y 79 K 29 R 104 G 98 B 64

C 53 M 41 Y 61 K 14 R 120 G 123 B 102

mediterráneo C 73 M 56 Y 67 K 54 R 120 G 1213 B 102

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ISART / personal branding Arquitectura i disseny. Neus Isart is an architech with her own studio. For the brief, it was decided to link the logo with simple architectonic form, playing with the scale as an reference to this important asset in archicture proyects. - Branding - Identity - Art direction

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copyright© | BDCN Queda rigurosamente prohibida, sin la autorización expresa de los titulares de copyright, bajo sanciones establecidas por la ley, la reproducción total o parcial de este diseño por cualquier medio o procedimiento.


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Graphic design branding


POSTER ÉTERLAB / personal project Musical experiences Poster proposals for a concert with Éterlab, an electronic music collective that promotes the uses of experimental sounds such as synthethics and natural ones to create an experience around of complex compositions. The concept was to represent the etereal of the sounds they play with and how they combine with particular beats to create a very unique set.

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Graphic design for poster proposal


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Graphic design for poster proposal


PRADO / A neighborhood rehab How to protect patrimony Prado is a patrimonial neighborhood in MedellĂ­n, Colombia, famous for its reuplican houses as it used to be the rich area of the city. Nowadays, has lost its identity since is no longer a cultural place for the city. So in order to rescue the importance of the neighborhood, Universidad Pontificia Bolivariana made a contest to design a brand so the city hall could start promoting the place through cultural, educational and gastronomic events.

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In this case, we took a colorful palette for the design, to give it force to the brand, and then with every category we design a symbol according to every area and made different applications to show the client how it would look. Designers: - Manuela Salgado - Adriana Ranaldi


C 72 M0 Y 60 K0

C0 M 25 Y 98 K0

C0 M 65 Y 100 K0

C0 M 96 Y 74 K0

C 32 M 100 Y 51 K 19

R 51 G 185 B 141

R 253 G 194 B 141

R 244 G 122 B 32

R 238 G 45 B 67

R 150 G 27 B 78

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Graphic design branding


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Martes

Taller de danza africana con Lina Valencia Lugar: Acción Comunal Hora: 5pm

Jueves

Teatro en casa con Los Amiguitos. Lugar: Parque Olano Hora: 3pm

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Miércoles

Concierto al aire libre con Las Nada. Lugar: Palacio Egipcio Hora: 8pm

Lunes

Prado a 6 cuerdas, duo de guitarras Lugar: Casa de Acción Comunal Hora: 4pm

Graphic design branding


TÍPI.CO / design magazine Respect for the local design Típi.co was a college project were a local design magazine was proposed. In this case, colombian design. The concept was to embrace the culture even in things we don’t pay attention. For this proyect, the name came out as an emphasis in the .CO as the web dominain for Colombia. The art direction proposed for the covers was a colorful and playful one, taking pictures of the most common toys of colombian kids,

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as a reminder that everything we grow up with is part of our cultre, even though we don’t actually see it in ordinary things such as these ones. Eight covers were proposed, keeping the coherence between each other and according to the content, relate it with the name edition using slangs for each.


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Graphic design - Art direction editorial design and branding


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Graphic design - Art direction editorial design and branding


PHOTOGRAPHY / images from day to day Chasing color palettes.

Analogue and digital photographies

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Barcelona, 2018 39


Capurganรก, 2018 40


Barcelona, 2018 41


Barcelona, 2018 42


Rome, 2018 43


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Barcelona, 2019 45


ADRIANA RANALDI +34 644 186 574 ranaldia@gmail.com @adrianaranaldi

Profile for Adriana Ranaldi

Portfolio 2019  

A compilation of graphic and product design projects.

Portfolio 2019  

A compilation of graphic and product design projects.

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