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2011 – 2012 RATE CARD

• RATES & INFORMATION • DATES & DEADLINES www.theshorthorn.com/ads • 817.272.3188 T H E

U N I V E R S I T Y

O F

T E X A S

A T

A R L I N G T O N


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2011-2012 Advertising Rates and Information • UT Arlington students read The Shorthorn as one of their primary sources of news and information. • With 33,000+ students and 3,400+ faculty and staff on campus, advertising in The Shorthorn is undoubtedly a smart and sound investment in your business. • 7,000 copies distributed daily

STUDENT PUBLICATIONS PROFESSIONAL STAFF DIRECTOR Lloyd Goodman lloydg@uta.edu

Contact Lloyd for questions about Student Publications.

PRODUCTION MANAGER Adam Drew adrew@uta.edu

Contact Adam for technical questions about ad specifications or file formats.

ADVERTISING MANAGER Tammy Skrehart tskrehar@uta.edu

NEWSROOM ADVISER Beth Francesco bfrances@uta.edu

ADVERTISING BUSINESS MGR. Ashton Whitley awhitley@uta.edu

OFFICE MANAGER Brian Schopf bschopf@uta.edu

Contact Tammy for advertising information.

Contact Ashton for questions about your bill.

Contact Beth for questions about editorial content.

Contact Brian for questions about mailing, delivery, facilities or classifieds.

STUDENT AD SALES MANAGER admanager@shorthorn.uta.edu UTA CAMPUS AD REP campusads@shorthorn.uta.edu MAILING ADDRESS UTA Student Publications Box 19038 Arlington, TX 76019 PHYSICAL ADDRESS UTA Student Publications 300 W 1st St., Lower Level UC Arlington, TX 76019

Please visit our website: www.theshorthorn.com/ads


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2011-2012 Advertising Rates and Information

Available to all Metroplex advertisers

Available to all national (non-local) advertisers and their agencies.

Local Open Rate: . ......$12.90/pci (Minimum size: 3 column inches)

VOLUME DISCOUNTS INCHES* 200-399 400-999 1000-1500

RATE/INCH $10.96 $10.70 $10.45

*within a 12-month period

National Open Rate: . .$15.50/pci (Net, non-commissionable)

DISCOUNT 15% 17% 19%

FRONT PAGE ADS Get your ad out front!

Main News: . ....$560 (includes color) • 10.83” x 2” • Frequency discounts available

CAMPUS RATES This rate is available to UT Arlington departments and official organizations.

Campus Open Rate: ........$10/pci (Minimum size: 3 column inches)

• Minimum size: 3 column inches • Contract discount available • Pick-up discount available

PULSE: . ............$375 (includes color) • 10.36” x 1.5” • Frequency discounts available

PREPRINTED INSERTS SPECIAL ISSUES • Contract discounts will apply to special issues with signed contracts with The Shorthorn. • Premium rates will apply for advertisers without signed contracts.

Inserts: ................. $70/thousand Please visit our website at www.theshorthorn.com/ads for important information regarding preprinted insert submission.

Call (817) 272-3188 for more information!

RATES AND PRICES

NATIONAL RATES

Information for local, national and campus advertisers

LOCAL RETAIL RATES


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ONLINE RATES

2011-2012 Advertising Rates and Information The Shorthorn Online includes all editorial content plus multimedia features, blogs, updated weather forecasts and other features. The day’s print edition – including print ads – is accessible in PDF format.

Masthead Banner

Online Banner and Button ads link to your Web site’s address. Ads consist of graphics and/or limited text.

Box Ad

Text links are one-line ads (limit five words) with a hyperlink to your site, appearing near the bottom of the page. • Masthead banner (468x60 px) • Box ad (300x250 px) • Banner ad (468x60 px) • Button ad (125x125 px) • Text link ad

Box Ad

$450/mo. $350/mo. $250/mo. $150/mo. $30/mo.

Button

Button

Button

Button

ONLINE/PRINT DISCOUNTS Receive a discount when you schedule online in addition to your print ads: • 30” to 60” in print* 30% off online • 61” to 99” in print* 40% off online • 100”+ in print* 50% off online *per month

Banner Ad Banner Ad

Please visit our website: www.theshorthorn.com/ads


2011-2012 Advertising Rates and Information

FULL PROCESS COLOR If your ad is... • 30 column inches or smaller • 31 column inches or larger

FULL COLOR

SPOT COLOR $100 $200

If your ad is... • Any ad size

SPOT COLOR

$75 (per color)

B&W

50% OFF 50% OFF 50% OFF Party Packs

Party Packs

Party Packs

BALLOON LAND

BALLOON LAND

BALLOON LAND

123 MAIN STREET • ARLINGTON 817.123.4567 • balloonland.com

123 MAIN STREET • ARLINGTON 817.123.4567 • balloonland.com

123 MAIN STREET • ARLINGTON 817.123.4567 • balloonland.com

Call (817) 272-3188 for more information!

COLOR CHARGES

Color offers competitive advantage, building your brand and pulling readers’ eyes to your ad. Color is charged in addition to space and is not discountable.

Details, Examples & Pricing

COLOR ADVERTISING INFORMATION

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POPULAR PACKAGES

Quantity Discounts & Specials

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2011-2012 Advertising Rates and Information

WEEKLY FREQUENCY DISCOUNT PROGRAM The Shorthorn offers discounts based on frequency and size of the ad. By running on a consistent basis, you can take advantage of our best discount, receiving the greatest return on your advertising dollar.

25%

Schedule two display ads in a calendar week and receive a 25% discount on the second ad.*

50%

Schedule three display ads in a calendar week and receive a 50% discount on the third ad.*

FREE

Schedule four display ads in a calendar week and get the fourth ad free.*

* Ads must be the same size with minimal copy changes

Please visit our website: www.theshorthorn.com/ads


2011-2012 Advertising Rates and Information

1 2 3 4 5 6

Full page 5 col x 10.5” (10.36” x 10.5”) 52.5 col. in.

1 2 3 4 5 Half page 6 columns x 10.5” (10.83” x 10.5”) 63 col. in.

Half page 5 col x 5.5” 27.5 column inches

1 2 3 4 5 3/4 page 3 col x 10.5” (6.15” x 10.5”) 31.5 col. in.

1 2 3 4 5 6

2x4 4.04”x4” 2x3 4.04”x3”

BROADSHEET Eighth page 5.33” x 5” (3 col. x 5”) 15 col. in. Quarter page 3 col. x 10.5” (5.33 x 10.5”) 31.5 col. in.

Half page 5.33” x 21” 3 col. x 21” 63 col. in.

1 1 2 2 3 3 44 55 66

2x4 2x3 2col.x4” 2col.x3” 8 col. in. 6 col. in.

1/8th page 2colx7.5” 15 col. in.

1 2 3 4 5 6

PAGE SIZE 12” x 22.5” IMAGE AREA 10.83” x 21.08” COLUMNS INCHES 1 columns 1.67” 2 columns 3.5” 3 columns 5.33” 4 columns 7.16” 5 columns 9.0” 6 columns 10.83” Dbl Truck 22.83”

1 2 3 4 5

TABLOID PAGE SIZE 11.125” x 12” IMAGE AREA 10.36” x 11.23” COLUMNS INCHES 1 columns 1.94” 2 columns 4.04” 3 columns 6.15” 4 columns 8.25” 5 columns 10.36”

Call (817) 272-3188 for more information!

AD DIMENSIONS

TABLOID

Quarter page 6 columns x 5.33” (10.83” x 5.33”) 32 col. in. Full page 6 columns x 21” (10.83” x 21”) 126 col. in.

Sizses & Details

BROADSHEET

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Dates & Deadlines

PUBLICATION SCHEDULE

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2011-2012 Advertising Rates and Information AUGUST 2011 S

SEPTEMBER 2011

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JUNE 2012

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(Spring Break)

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DATE

DEADLINE

STYLE

ITEM

DATE

DEADLINE

STYLE

Fall Back-to-School

Aug. 18

Aug 10

Broadsheet

Spring Back-to-School

Jan. 17

Jan. 9

Broadsheet

Oct. 3

Sept. 26

Tabloid

Style Guide

Feb. 21

Feb. 14

Tabloid

Early Nov.

Early Nov.

Tabloid

Housing Guide

Apr. 10

Apr. 3

Tabloid

Finals Madness

Dec. 7

Dec. 1

Tabloid

Finals Madness

May 2

Apr. 26

Tabloid

Fall Graduation

Dec. 12

Dec. 6

Tabloid

Spring Graduation

May 7

May 1

Tabloid

DATE

DEADLINE

STYLE

Basketball Preview

SUMMER 2012 ITEM

S

SPRING 2012

ITEM Dining Guide

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3

F

FALL 2011

W

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2

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APRIL 2012

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Survival Guide

June 1

May 18

Tabloid

4th of July

July 4

June 28

Broadsheet

Regular Issue

Special Section

Special Edition

Please visit our website: www.theshorthorn.com/ads

Shorthorn Ratecard 2011-2012  

Shorthorn Ratecard 2011-2012

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