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Adore CUSTOMER PROFILE


INTRO This customer profile booklet is to provide you with an update insight to the Adore accessories magazine customer - how she lives her life and what she wants from fashion. I have identified 3 groups of customer who share similar values and needs that Adore accessories magazine is targeted to.

Our core customer is a group we call Ambitious Style Seekers. Who adore accessories magazine focus on for everything we do which included the layout, products and mood that is visually appealing to this core customer. By being highly focused and motivated to inspire the customer group Ambitious Style Seekers is a positive aim for Adore accessories magazine as she will influence other customer groups who we call committed loyalists and fashion dippers.

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PAGE 4\5

OUR CUSTOMERS

A SUMMARY PAGE 6/7

CORE CUSTOMERS

AMBITIOUS STYLE SEEKERS PAGE8/9

SECONDARY CUSTOMER

COMMITTED LOYALISTS PAGE 10/11

SECONDARY CUSTOMER

FASHION DIPPER


OUR CUSTOMERS

A SUMMARY All three customers groups are similar as they value on trend and affable fashion. How they differ is in their level of disposable income and there own interests of style with fashion accessories within the high street. CORE CUSTOMERS AMBITIOUS STYLE SEEKERS:

“I would describe my style as in line with current trends but slightly different as i am confident with fashion i take my own mark on a trend. SECONDARY CUSTOMER COMMITTED LOYALISTS:

“I love fashion I like to be trendy , but pick and choose the right trends for me. ” FASHION DIPPER:

I am settled and comfortable with my own style i like to wear trends that i will get the most wear out of.”


CORE CUSTOMERS

AMBITIOUS STYLE SEEKERS

“I love fashion and I like to keep ahead of the trends and make my own style based on what I seen on the high street and what my style icons are wearing.”

18-25 YEARS OLD Likely to be living with housemates or at home with parents. Has a work hard play hard attitude that shares the motto of Y.O.L.O you only live once. Her style is that she wants to wear accessories that take her to the office to a night out Loves fashion, has her own individual style and is welling to purchase more accessories to be in style

Average spend on accessories per month

£55


STYLE “I would describe my style as in line with current trends but slightly different as i am confident with fashion i take my own mark on a trend.”

RELATIONSHIP WITH Adore

“They have accessories that i can wear in the day and night that i can also incorporate into my own style - i love it”

STYLE ICON: ALEXA CHUNG She buys a lot of statement pieces to update her style.

“I like everything she wears, she is always on trend and looks so cool, without looking like a try hard”

INSPIRATION “I get inspiration from magazines and style icons, especially like finding a style and recreate looks for myself so looking at what i see on the high street.” Inspired media such as websites blogs and magazine and updates with fashion feeds on Facebook and Twitter

Being up to date with current trends is important to her. Will pay more to stay on trend.

SHOPPING “I love shopping, whatever mood I’m in , I’m always in the mood for shopping” Likes to shop alone tends to shop at least once a week. Where she shops: H&M / NEWLOOK MISS SELFRIDGE Where she aspires to shop: ZARA / REISS FRENCH CONNECTION


SECONDARY CUSTOMER

COMMITTED LOYALISTS

“I enjoy shopping and i always keep up to date with the current trend, just wish i had more money !”

20-25 YEARS OLD Likely to be living with a partner - who is more settled in life. Loves fashion and follows the latest trends but doesn’t want to look too edgy She considers herself to be a trend follower more than a leader.

Average spend on accessories per month

£40


STYLE

RELATIONSHIP WITH Adore

“I love fashion i like to be trendy , but pick and choose the right trends for me. ”

“ It’s a good place for me to look at what is on the high street for what price and the current trends that are in season”

STYLE ICON: ZOOEY DESCHANEL

She likes accessories that are sleek and chic. Doesn’t like edgy or extreme fashion

“Zooey Deschanel is my style icon because i love the way she wears really classy outfits.”

INSPIRATION “I look at lots of magazines and often look online at prices of on trend key pieces.” Gets mostly inspired by magazine mainly. Her style also get influenced from fashion forward friends.

Keeps up with the latest trends but is keen to get the most for her money.

SHOPPING

“I like to browse at lunch time but also really enjoy meeting girl friends, at the weekend for a shop and a lunch -we make a day of it” For her shopping is a social experience. mainly shops on lunch breaks and weekends. Where she shops: TOPSHOP / NEWLOOK RIVER ISLAND Where she aspires to shop: ZARA / WAREHOUSE


SECONDARY CUSTOMER

FASHION DIPPER

“I enjoy shopping for accessories I like to buy them knowing I can get the most use out of them by mixing and matching them.”

20-25 YEARS OLD Likely to be a young mum and her family life is her priority but still loves fashion. She has a career and is settled She a yummy mummy who likes looking good but has less time to shop than she used to. Tends to shop for specific needs or an occasion.

Average spend on accessories per month

£30


STYLE

RELATIONSHIP WITH Adore

“I am settled and comfortable with my own style i like to wear trends that i will get the most wear out of.”

“It gives a update insight to what the trends are and how to wear them and wat with.”

STYLE ICON: HOLLY WILLOUGHBY

She buys accessories that are versatile fashion with a twist

“I would like to dress like holly willoughby i love style she wears classic pieces that are always up to date with the current trends.”

Most likely to shop one a month and will buy the things she needs more than wants.

INSPIRATION

SHOPPING

“I get inspiration from friends and just look at what other people wear for ideas.”

“I prefer to shop with friends to get a second opinion. Also so i have a better idea’s on how to wear the latest trends.

Inspired by shopping in the high street with friends. And keeps herself inspired by reading magazines.

Shops with family Buy’s accessories to update her style for the most affordable way. Where she shops: DOROTHY PERKINS PRIMARK Where she aspires to shop: RIVER ISLAND /NEXT


Adore accessories magazine strives on giving consumers a direct link to the best hight street trends which are all in for this season trends that are affordable must haves for look good for less !


www.andreaniles.wix.com/adoremagazine

ADORE MAGAZINE CUSTOMER PROFILE  

What type of accessoires customer are you ? AMBITIOUS STYLE SEEKER / COMMITTED LOYALISTS or a FASHION DIPPER read this to find out !!

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