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APAC Effie Awards 2014 – Finalists No.

Entry Title

Agency

Client

Country

Single Market - Automotive Toyota Marketing Japan Corporation Shanghai General Motors Shanghai General Motors

1

Aqua Social Fes!!

Dentsu Inc.

Japan

2

Excelle Life

Lowe China

3

Go Young! Go SUV!

Lowe China

4

CumminsRoss

5

I bought a Jeep Mercedes-Benz BClass After Dark Campaign

Ogilvy Beijing

Fiat Chrysler Group Australia Beijing MercedesBenz Sales Service Co.,Ltd.

6

Parking Darts

TBWA HAKUHODO

NISSAN

Japan

O.P.Natural Product Co.,Ltd

Thailand

Pernod Ricard New Zealand

New Zealand

Taiwan Beer

Taiwan

China China Australia China

Single Market - Beauty & Wellness 7

Reflection: If Looks Can Kill

JWT

Single Market - Beverages – Alcohol 8

Absolut Unique

9

Mom's Catered Banquet Dish

Ogilvy & Mather New Zealand McCann Worldgroup Taipei

NODOGOSHI DREAMS

Dentsu Inc.

KIRIN Brewery Company,Limited

Japan

BBH Communications India Pvt. Ltd.

Diageo India Pvt. Ltd

India

Barnes, Catmur & Friends

Boundary Road Brewery

New Zealand

Hindustan Unilever Ltd.

India

10

11

12

VAT MAN Why Import Craft Beer When You Can Import Craft Brewers?

Single Market - Beverages Non-Alcohol 13

Good Life Club

PHD India

14

How Coca-Cola Won The Battle For Indian Teens

McCann World Group

15

Made for Cricket

Walter

Coca-Cola India PepsiCo International

16

Milo Cans Twisted Football

Ogilvy Malaysia

Nestle Products Sdn Bhd

India Pakistan Malaysia


17

Pepsico Bring Happiness Home

BBDO China

Pepsico China

China

18

Tang - Cherishing Individuality

Ogilvy & Mather Communications Pvt. Ltd.

Mondelez International

Bangladesh

I&S BBDO

Mars Japan Ltd.

Japan

Single Market - Food Apology Press Conference Grand 19 Prix 20

Dive Into Love 2013

PHD Shanghai

Unilever

China

21

Kit Kat Zizan

J.Walter Thompson Sdn Bhd

Nestle Malaysia Sdn Bhd

Malaysia

22

Say It With Chocolate

Geometry Global

Mondelez Malaysia Sales Sdn.Bhd

Malaysia

DBS Bank Ltd

Singapore

McCann

Victorian Responsible Gambling Foundation

Australia

M&C Saatchi

New Zealand Police

New Zealand

Single Market - Financial Products & Services 23

Expect the Even More Unexpected

DDB Group Singapore

Single Market - Government / Institutional

24 25

100 Day Challenge Increasing the diversity of NZ Police

26

Overcoming 'It won't happen to me'.

JWT Sydney

27

SUTD Women's Campaign

Goodfellas

NSW Rural Fire Service Singapore University of Technology and Design

Australia

Singapore

Single Market - Household Supplies & Services 28

Scent Mix Recipe 12

GREY Tokyo

P&G

Japan

29

The Soil Restaurant

TBWA HAKUHODO

Protoleaf

Japan

30

The Truth Lies Behind

I&S BBDO

Shabondama Soap Co., Ltd.

Japan

Bartle Bogle Hegarty Ltd

Google

Singapore

Havas Worldwide Australia

Virgin Mobile Australia

Australia

Lowe Lintas and partners

Idea Cellular Limited

India

Single Market - IT /Telco

32

Creating Street Art Through the Web How Brad Pitt's Bro helped Virgin Mobile punch above its weight

33

Idea Honey Bunny

31

2


Single Market - Media, Entertainment & Leisure 34

Facebook Powered Slot Cars

GPY&R Brisbane

V8 Supercars

Australia

35

NetEase News-The Attitude Is On You

Proximity Shanghai

NetEase, Inc.

China

McDonald's Restaurant Pte Ltd

Singapore

Pizza Hut

Singapore

Single Market - Restaurants 36

Meet Share Love

37

Pasta Hut

DDB Group Singapore J Walter Thompson Singapore Pte Ltd

38

Shaking up the category and winning

Clemenger BBDO Sydney

Hungry Jack's

Australia

39

Hell's Most Fiendish Invention Yet: Pizza Roulette

Barnes, Catmur & Friends

Hell Pizza

New Zealand

40

How OPSM and our ocean lifeguards rescued Australian's eyes from the sun.

Saatchi & Saatchi

Luxottica

Australia

41

Making DIY Easy As

DraftFCB New Zealand

Mitre 10 (NZ) Limited

New Zealand

42

Marionettebot

TBWA HAKUHODO

UNITED ARROWS LTD.

Japan

Iris Sydney

Christchurch & Canterbury Tourism

Australia

Ogilvy & Mather

Taiwan High Speed Rail Corporation

Taiwan

Single Market - Retail

Single Market - Travel / Tourism

44

Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch Driving action through one of the most powerful emotions - guilt

45

Dumb Ways to Die

McCann

46

It's More Fun In The Philippines

BBDO Guerrero

43

Metro Trains Philippine Department of Tourism

Australia

Samsung Life Insurance Insurance Australia Group

South Korea

Philippine s

Single Market - Other Products & Services

47

Bridge of Life

Cheil Worldwide

48

Car Creation

Whybin\TBWA

Australia 3


50

Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth Smoking Kid - A Personal Message to the Smokers

51

Unilever Fun Fair

49

Grey Worldwide India Pvt. Ltd Ogilvy & Mather Thailand

Kewal Kiran Clothing Limited Thai Health Promotion Foundation

Riverorchid Cambodia

Unilever Cambodia

Cambodia

Bank of New Zealand

New Zealand South Korea

India Thailand

Single Market - Asia Pacific Brands 52

Be Good With Money

Colenso BBDO

53

Bridge of Life

Cheil Worldwide

54

Car Creation

Whybin\TBWA

Samsung Life Insurance Insurance Australia Group

55

Feel Tip Top

Colenso BBDO

Fonterra Brands Ltd

New Zealand

56

The Smart Phone Line

Colenso BBDO

Samsung Electronics

New Zealand

57

Work Til You Die

Colenso BBDO

Bank of New Zealand

New Zealand

Australia

Single Market - Brand Experience 58

Car Creation

Whybin\TBWA

Insurance Australia Group

Australia

59

Feel Tip Top

Colenso BBDO

Fonterra Brands Ltd

New Zealand

60

GILLETTE SHAVE SEXY

BBDO CHINA

P&G CHINA

China

61

Idea Hunny Bunny

Lowe Lintas and partners

Idea Cellular Limited

India

62

NetEase News-The Attitude Is On You

Proximity Shanghai

NetEase, Inc.

China

63

SAY IT WITH CHOCOLATE

Geometry Global

MONDELEZ MALAYSIA SALES SDN.BHD

Malaysia

Single Market - Brand Revitalisation 64

Car Creation

Whybin\TBWA

Insurance Australia Group

Australia

65

Making low Prices Irresistible

Belgiovane Williams Mackay

Kmart

Australia

Greenpeace

Australia

Single Market - David vs Goliath 66

Getting John West to Change its Tuna

Saatchi & Saatchi

4


67

How Brad Pitt's Bro helped Virgin Mobile punch above its weight

Havas Worldwide Australia

Virgin Mobile Australia

Australia

68

Shaking up the category and winning

Clemenger BBDO Sydney

Hungry Jack's

Australia

The Good Guys

Lowe Lintas and partners

ICICI Prudential Life Insurance Company Limited

India

69

Single Market - GoodWorks - Brand 70

Bridge of Life

Cheil Worldwide

Samsung Life Insurance

South Korea

71

Help A Child Reach 5

Lowe Lintas and partners

Unilever

India

72

Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth

Grey Worldwide India Pvt. Ltd

Kewal Kiran Clothing Limited

India

73

Women For Women

McCann World Group

Johnson & Johnson Private Limited

India

Single Market - GoodWorks – Non Profit 74

Getting John West to Change its Tuna

Saatchi & Saatchi

Greenpeace

Australia

75

Let's talk ability

TBWA

Centre For Enabled Living Ltd

Singapore

76

78

Old Parts For New Smoking Kid - A Personal Message to the Smokers The world's first petition-signing robot. Driving the Australian Government to action.

79

Trial by Timeline

77

Ogilvy & Mather Advertising HK

Hong Kong

Ogilvy & Mather Thailand

ORBIS Thai Health Promotion Foundation

Havas Worldwide Australia

Save Our Sons

Australia

Colenso BBDO

Amnesty International

New Zealand

Thailand

Single Market - Media Innovation

80

100% Natural. Seeded.

Lowe Lintas and partners

Hindustan Unilever Limited

India

81

Beyond The Wall

Colenso BBDO

Frucor Beverages Ltd

New Zealand

5


82

Idea Hunny Bunny

Lowe Lintas and partners

Idea cellular limited

India

83

Say It With Chocolate

Geometry Global

Mondelez Malaysia Sales Sdn.Bhd

Malaysia

84

Shaking up the category and winning

Clemenger BBDO Sydney

Hungry Jack's

Australia

85

Trial by Timeline

Colenso BBDO

Amnesty International

New Zealand

Single Market - New Product or Service 86

The smallest café in the world

Cheil Worldwide

Dongsuh Food

South Korea

87

Work Til You Die

Colenso BBDO

Bank of New Zealand

New Zealand

Single Market - Small Budget 88

Dumb Ways to Die

McCann

Metro Trains

Australia

89

Gillette Shave Sexy

BBDO China

P&G China

China

90

Shaking up the category and winning

Clemenger BBDO Sydney

Hungry Jack's

Australia

91

Shoe Dating

Geometry Global, Malaysia

Heart and Sole Sdn Bhd

Malaysia

92

Trial by Timeline

Colenso BBDO

Amnesty International

New Zealand

Lowe Singapore

Unilever

Singapore

The Monkeys

Parmalat

Australia

BBDO Company Limited Guangzhou Branch

Wrigley Confectionery (China) Limited

China

Ogilvy & Mather Singapore

Health Promotion Board Singapore

Singapore

JWT Japan

Nestle Japan Ltd.

Japan

DraftFCB New Zealand

Health Promotion Agency

New Zealand

BBDO Hong Kong Ltd.

Mars Foods Inc.

China

Single Market - Sustained Success 93 94

95 96 97

98

Dip. Dab. Drop. Effectively Killing Hungrythirsty Dead Extra Flavors of Life – The Favorite Campaign of a Generation in China I Quit - From AntiSmoking to ProQuitting Kit Kat - Sweetness for Adults The Journal: Three years of changing behaviour & saving lives

Multi Market - Products 99

How Snickers Got on its Game in Asia

6

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