Page 1

2009 ARAW AWARDS OFFICIAL FINALISTS FILM Entrant

Advertiser

Title

FILM Single Entries F1. Alcoholic Drinks 1 TBWA \SANTIAGO MANGADA PUNO

ABSOLUT

HUGS

1 McCann Worldgroup Philippines

The Coca-Cola Export Corporation

Angel 45s

2 McCann Worldgroup Philippines

The Coca-Cola Export Corporation

Cinema 30s

3 McCann Worldgroup Philippines

The Coca-Cola Export Corporation

Sundo 45s

4 Publicis Manila, Inc.

Nestle' Philippines, Inc.

Freshman TVC

5 Publicis Manila, Inc.

Nestle' Philippines, Inc.

Triomphe TVC

6 Publicis Manila, Inc.

Nestle' Philippines, Inc.

Home

1 Ace Saatchi & Saatchi

Mead Johnson Nutritionals

Tahimik TV30s

2 Ace Saatchi & Saatchi

Mead Johnson Nutritionals

Tubig TV30s

3 Ace Saatchi & Saatchi

Mead Johnson Nutritionals

Chop-chop TV30s

4 McCann Worldgroup Philippines

Nestle Philippines Inc.

Offering 60s

RFM Corp.

Coach TV30s

1 BBDO Guerrero/ Proximity Philippines

Procter and Gamble

Fireflowers

2 CAMPAIGNS & GREY

SARA LEE PHILIPPINES

SMELLY'

3 Leo Burnett Manila

PROCTER & GAMBLE

Nardo

4 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

EXTREME YOGA

1 BBDO Guerrero/Proximity Philippines

PROCTER & GAMBLE

Elevator Socks Copy

2 CAMPAIGNS & GREY

GLAXO SMITHKLINE PHILIPPINES

WIRE'

3 CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

MANO-GLOVE'

F2. Non-Alcoholic Drinks

F4. Dairy Products

F5. Savoury Foods and Seasonings 1 Ace Saatchi & Saatchi F6. Household Maintenance Products

F8. Cosmetics, Beauty Products, Toiletries

F9. Pharmaceuticals and Industrial Pharmaceuticals

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1 JWT Manila

Bayer Philippines

Robot

2 JWT Manila

Bayer Philippines

Vacuum Salesman

3 McCann Worldgroup Philippines

United Laboratories, Inc.

Spot 30s

4 TBWA\SANTIAGO MANGADA PUNO

JANSSEN PHARMACEUTICA

BARAKS

F12. Banking, Investment, Insurance, Property Development 1 Leo Burnett Manila

Vista Land & Lifescape Inc.

Sikip

2 PC&V Communications, Inc.

UnionBank of the Philippines

BURGLARY

1 BBDO Guerrero/ Proximity Philippines

Philippine Pizza Inc.

Subtitle

2 CAMPAIGNS & GREY

TOKYO-TOKYO INC.

HULI KA-BASKETBALL'

3 CAMPAIGNS & GREY

TOKYO-TOKYO INC.

COWAII'

4 DDB Philippines

Golden Arches Development Corp.

FIRST LOVE

5 DDB Philippines

Golden Arches Development Corp.

Loyal

6 DDB Philippines

Golden Arches Development Corp.

Wishlist

7 Leo Burnett Manila

Golden Arches Development Corporation

COOK

8 Leo Burnett Manila

Golden Arches Development Corporation

Hold This Please

Healthy Options Inc.

Teenager

CINEMANILA

LABOR OF LOVE

CATV, Inc.

Usi 60s

Hewlett Packard

Lost Dog 60s Thematic

F13. Fastfood Outlets, Restaurants

F14. Retail Stores, Franchise, Rental Companies 1 Ogilvy & Mather Philippines F16. Entertainment and Leisure 1 TBWA\SANTIAGO MANGADA PUNO F17. Publications and Media 1 McCann Worldgroup Philippines F19. Business Equipment & Services 1 BBDO Guerrero/ Proximity Philippines

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2009 ARAW AWARDS OFFICIAL FINALISTS FILM F20. Utilities and Commercial Public Services 1 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Grandson (New supers)

2 BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Bully

3 BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Chase 45s

4 BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Gaming

5 DM9JaymeSyfu

C.U.R.E. Inc

Chopsticks

6 DM9JaymeSyfu

C.U.R.E. Inc

Bossing

1 CAMPAIGNS & GREY, NEURON

LAMOIYAN CORPORATION

SILENT'

2 McCann Worldgroup Philippines

Benigno S. Aquino Foundation

Glasses 30s

F21. Corporate Image

F23. Public Service Message, Fund Raising and Cause Appeals 1 BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

Good Kids

2 DDB Philippines

Golden Arches Development Corp.

HANDS

3 Leo Burnett Manila

WWF Philippines

REVERSE CHRISTMAS

4 Publicis Manila, Inc.

Nestle' Philippines, Inc.

Bantay TVC

5 TBWA \SANTIAGO MANGADA PUNO

UP Alumni Association

Riles

1 ARKEOFILMS

Procter & Gamble

Mano Po' series

2 FILMEX

Nestle Philippines

HOME

3 FILMEX

Golden Arches

COOK

4 FILMEX

Nestle Philippines Inc.

THE OFFERING

5 FILMEX

Unicef

LIPAD

6 MEDIA CIRCUIT INC

ADCONGRESS

STAGEHAND

7 PROVILL

Golden Arches Development Corp.

FIRST LOVE

8 Revolver Studios Incorporated

TEAM MANILA

Away

9 Revolver Studios Incorporated

CINEMANILA

Araw Craftsmanship -- FILM F24. Best Direction

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LABOR OF LOVE


10 TBWA \SANTIAGO MANGADA PUNO

ABSOLUT

HUGS

11 ABRACADBRA

UP Alumni Association

“RILES” TVC 60'S

1 88Storey Films

Ad Congress

Assistant

2 FILMEX

Unicef

LIPAD

3 DM9JaymeSyfu

Smart Communications

HOME

4 FILMEX

Nestle Philippines

HOME

5 Dentsu Indio

Unicef

LIPAD

6 FILMEX

Nestle Philippines

PULA

7 Provill

Nestle Philippines

MONDIAL

8 Revolver Studios Incorporated

Unilever-RFM

Platinum

9 ROADRUNNER NETWORK INC.

21st Philippine Advertising Congress

Magician

10 TBWA \SANTIAGO MANGADA PUNO

ABSOLUT

HUGS

11 Underground Logic Inc.

Nestle Philippines

Maestro

1 Arkeofilms

Procter & Gamble

Mano Po' series

2 FILMEX

WWF-Philippines

REVERSE CHRISTMAS

3 POSTMANILA

U.P. Alumni Association

Riles

4 POST MANILA

Manila Design Week

Away

5 POST MANILA

Cinema 2000

Feature Film

6 Revolver Studios Incorporated

Ad Congress

The Date

7 Underground Logic Inc.

Araw Awards

The Assistant

F25. Best Cinematography

F26. Best Editing

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2009 ARAW AWARDS OFFICIAL FINALISTS FILM F27. Best Art Direction 1 88Storey Films

PepsiCo

Alley

2 88Storey Films

PepsiCo

Vendo

3 DDB Philippines

Advertising Board of the Phils.

Perspectives (The Magician)

4 DDB Philippines

Advertising Board of the Phils.

5 DDB Philippines

Advertising Board of the Phils.

6 DDB Philippines

Advertising Board of the Phils.

Perspectives (The Assistant) Perspectives (The Stagehand) Perspectives (The Date)

7 Leo Burnett Manila

Petron Corporation

Transformers

8 McCann Worldgroup Philippines

Benigno S. Aquino Foundation

Glasses 30s

9 McCann Worldgroup Philippines

CATV, Inc.

Fan 30s

10 TBWA\SANTIAGO MANGADA PUNO

UP Alumni Association

Riles

11 TBWA Santiago Mangada Puno

ABSOLUT

HUGS

12 TBWA Santiago Mangada Puno

CINEMANILA INTERNATIONAL FILM FESTIVAL

LABOR OF LOVE

13 TBWA Santiago Mangada Puno

TEAM MANILA

Away

1 CAMPAIGNS & GREY

GINEBRA SAN MIGUEL, INC.

BALLERINA'`

2 MEDIA CIRCUIT INC

ADCONGRESS

STAGEHAND

3 Revolver Studios Incorporated

TEAM MANILA

Away

4 Revolver Studios Incorporated

CINEMANILA

LABOR OF LOVE

5 ABRACADBRA

U.P. Alumni Association

“RILES” TVC 60'S

1 CAMPAIGNS & GREY

GINEBRA SAN MIGUEL, INC.

BALLERINA'`

2 HIT PRODUCTIONS

Nestle Phils., Inc.

MONDIAL TVC 60s

3 HIT PRODUCTIONS

Nestle Phils., Inc.

TRIOMPHE TVC 60s

4 HIT PRODUCTIONS

Vista Land Life Inc.

SIKIP TVC 30s

5 Leo Burnett Manila

Vista Land Life Inc.

F28. Best Production Design

F29. Best Use of Music

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Sikip


6 Leo Burnett Manila

WWF Philippines

REVERSE CHRISTMAS

7 Publicis Manila, Inc.

Nestle' Philippines, Inc.

Home TVC

8 TBWA \SANTIAGO MANGADA PUNO

ABSOLUT

HUGS

1 DM9JaymeSyfu

C.U.R.E. Inc.

Boss

2 DM9JaymeSyfu

C.U.R.E. Inc.

Chopsticks

3 HIT PRODUCTIONS

PANA

THE STAGEHAND TVC 60s

4 HIT PRODUCTIONS

PANA

THE DATE TVC 60s

5 SOUNDESIGN

Healthy Options, Inc

Teenager TVC 30's

6 SOUNDESIGN

Manila Design Week

Away TVC 30's

7 SOUNDESIGN

Petron Corp.

Transformer TVC 45's

1 OPTIMA DIGITAL INC.

WWF

Reverse

2 RoadRunner Network, Inc.

RoadRunner Network, Inc.

Power Unleashed

3 Unitel Productions

Nestle Philippines Inc.

Freshman

1 RoadRunner Network, Inc.

Bayer Philippines

Robot

2 Unitel Productions, Inc.

Bayer Philippines

Robot

3 CAMPAIGNS & GREY

GINEBRA SAN MIGUEL, INC.

BALLERINA'`

4 RoadRunner Network, Inc.

Bayan Telecommunications

Bayan Heads - Rocker

5 ROADRUNNER NETWORK INC.

Bayan Telecommunications

“ROCKER” TVC 30's

TEAM MANILA

LIGAW

F30. Best Sound Design

F31. Best Visual Effects

F32. Best Animation

F33. Best Copy 1 TBWA Santiago Mangada Puno

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2009 ARAW AWARDS OFFICIAL FINALISTS FILM FILM Campaign 1 ABS-CBN Creative Communications ManagementABS-CBN Broadcasting Corporation

Bugbog

ABS-CBN Creative Communications ManagementABS-CBN Broadcasting Corporation

Bungangera

ABS-CBN Creative Communications ManagementABS-CBN Broadcasting Corporation

Lasenggo

2 BBDO Guerrero/Proximity Philippines

FedEx

Laddie

BBDO Guerrero/Proximity Philippines

FedEx

Overloaded

BBDO Guerrero/Proximity Philippines

FedEx

Stacking

3 BBDO Guerrero/Proximity Philippines

PepsiCo International

Cis

BBDO Guerrero/Proximity Philippines

PepsiCo International

Elvin

BBDO Guerrero/Proximity Philippines

PepsiCo International

Eulyn

BBDO Guerrero/Proximity Philippines

PepsiCo International

Rico

4 CAMPAIGNS & GREY

TOKYO-TOKYO INC.

huli ka- basketball'

CAMPAIGNS & GREY

TOKYO-TOKYO INC.

huli ka - library'

CAMPAIGNS & GREY

TOKYO-TOKYO INC.

huli ka- parlor'

5 CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

Mano po: lola

CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

Mano: glove

CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

Mano: mechanical hand

6 DDB Philippines

Golden Arches Development Corp.

Bangs

DDB Philippines

Golden Arches Development Corp.

Japorms

DDB Philippines

Golden Arches Development Corp.

Lfs

7 DDB Philippines

Advertising Board of the Philippines

The assistant

DDB Philippines

Advertising Board of the Philippines

The date

DDB Philippines

Advertising Board of the Philippines

The magician

DDB Philippines

Advertising Board of the Philippines

The stagehand

8 DM9JaymeSyfu

C.U.R.E. Inc.

Launch chopsticks

DM9JaymeSyfu

C.U.R.E. Inc.

launch all lines

DM9JaymeSyfu

C.U.R.E. Inc.

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launch tone


2009 ARAW AWARDS OFFICIAL FINALISTS RADIO Entrant

Advertiser

Title

RADIO Single Entries R4. Dairy Products 1 BBDO Guerrero/ Proximity Philippines

Fonterrra Brands Philippines

Freedom

1 CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

TIRA'

2 CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

GRASA'

3 CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

AMOY'

Unilever Philippines

Slip of the Tongue

1 CAMPAIGNS & GREY

PROCTER & GAMBLE

SAYANG'

2 Y&R Philippines. Inc.

IProtect, Inc.

Illusion

3 Y&R Philippines, Inc.

IProtect, Inc.

Stalker

1 JWT Manila

Pilipinas Shell Petroleum Corporation

Are we there yet?

2 JWT Manila

Ford Group Philippines

Eyewitness

R6. Household Maintenance Products

R8. Cosmetics, Beauty Products, Toiletries 1 Ogilvy & Mather Philippines R9. Pharmaceuticals and Industrial Pharmaceuticals

R10. Automotive, Auto Products and Services

R12. Banking, Investment, Insurance, Property Development 1 Leo Burnett Manila

Vista Land & Lifescape Inc.

Taxi

2 Leo Burnett Manila

Vista Land & Lifescape Inc.

Bulilit

Pizza Hut

Timecheck

1 Publicis JimenezBasic

CEBU PACIFIC

EXCESS BAGGAGE'

2 Publicis JimenezBasic

CEBU

'BIRTHDAY'

3 Publicis JimenezBasic

CEBU PACIFIC

R13. Fastfood Outlets, Restaurants 1 BBDO Guerrero/Proximity Philippines R15. Transport, Travel, Tourism PACIFIC

R23. Public Service Message, Fund Raising and Cause Appeals 1 DM9JaymeSyfu

Pro-Life Philippines

'INSECURITY'

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Regrets


2 DM9JaymeSyfu

Pro-Life Philippines

Awake

3 Leo Burnett Manila

WWF Philippines

Chandelier

4 Leo Burnett Manila

WWF Philippines

Lamppost

5 Leo Burnett Manila

Virlanie Foundation Inc.

Bridge

6 Leo Burnett Manila

Virlanie Foundation Inc.

Sidewalk

7 Leo Burnett Manila

Virlanie Foundation Inc.

Cart

IProtect, Inc.

STALKER RC 45s

1 AMP/amon+maneze

Strip-The Ministry of Waxing

No Bush'

2 DM9JaymeSyfu

Pro-Life Philippines

Awake

3 DM9JaymeSyfu

Pro-Life Philippines

Regrets

4 HIT PRODUCTIONS

Coffee Dream, Inc.

PARALLEL UNIVERSE RC 30s

5 JWT Manila

Creative Guild of the Philippines

THANK YOU RC 60s

Araw Craftsmanship -- RADIO R24. Best Sound Design 1 HIT PRODUCTIONS R25. Best Vocal Performance

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2009 ARAW AWARDS OFFICIAL FINALISTS RADIO R26. Best Copy 1 CAMPAIGNS & GREY

PROCTER & GAMBLE

AMOY'

2 CAMPAIGNS & GREY

PROCTER & GAMBLE

GRASA'

3 DM9JaymeSyfu

Pro-Life Philippines

Awake

4 DM9JaymeSyfu

GA Satellite Ventures

Parallel U

5 DM9JaymeSyfu

Pro-Life Philippines

Regrets

6 DM9JaymeSyfu

Schering Plough Corp.

Speed

7 TBWA\SANTIAGO MANGADA PUNO

CANCER WARRIORS FOUNDATION

HOPE

8 Y&R Philippines, Inc.

Colgate-Palmolive Philippines, Inc.

Anthony & Cleopatra

9 Y&R Philippines, Inc.

Colgate-Palmolive Philippines, Inc.

Romeo & Juliet

10 DM9JaymeSyfu

Gabriela

NAT GEO RC45'S

1 BBDO Guerrero/Proximity Philippines

Johnson & Johnson

Ex (1)

BBDO Guerrero/Proximity Philippines

Johnson & Johnson

Let's talk (1)

BBDO Guerrero/Proximity Philippines

Johnson & Johnson

Reunion (1)

2 CAMPAIGNS & GREY

SARA LEE PHILIPPINES

Bulok

CAMPAIGNS & GREY

SARA LEE PHILIPPINES

Nosey balikbayan

CAMPAIGNS & GREY

SARA LEE PHILIPPINES

Nosey barkada

3 CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

Amoy

CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

Grasa

CAMPAIGNS & GREY

PROCTER & GAMBLE (P&G), PHILIPPINES

Tira

4 Leo Burnett Manila

WWF Philippines

Chandelier

Leo Burnett Manila

WWF Philippines

Lamp

Leo Burnett Manila

RADIO Campaign

WWF Philippines

Lamppost

5 Publicis JimenezBasic

CEBU PACIFIC

'birthday'

Publicis JimenezBasic

CEBU PACIFIC

Publicis JimenezBasic

CEBU PACIFIC

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Excess baggage 'insecurity'


2009 ARAW AWARDS OFFICIAL FINALISTS PRINT Entrant

Advertiser

Title

PRINT Single Entries P2. Non-Alcoholic Drinks 1 Creative Juice Manila

Food Flow

Caravan

2 Creative Juice Manila

Food Flow

Pedicab

1 TBWA\Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

Hibiscus

2 TBWA\Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

VIOLET

3 TBWA\Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

LILY

4 TBWA\Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

ORCHID

Unilever Phils

Axe ' Mars & Venus'

1 Ace Saatchi & Saatchi

2211 Works

Behind Me

2 Ace Saatchi & Saatchi

2211 Works

You & Me

3 Ace Saatchi & Saatchi

2211 Works

Embrace

4 Ace Saatchi & Saatchi

2211 Works

She Hated

1 JWT Manila

Manila Hotel

Beatles

2 JWT Manila

Manila Hotel

Hemingway

3 JWT Manila

Manila Hotel

MacArthur

1 Ace Saatchi & Saatchi

Ace Saatchi & Saatchi

Mind Map

2 BBDO Guerrero/Proximity Philippines

BBDO Guerrero/Proximity Philippines

Asymmetrical Art Director

P6. Household Maintenance Products

P8. Cosmetics, Beauty Products, Toiletries 1 Lowe Inc. P10. Automotive, Auto Products and Services

P15. Transport, Travel, Tourism

P21. Corporate Image

P22. Promotions NONE P23. Public Service Message, Fund Raising and Cause Appeals 1 Leo Burnett Manila

WWF Philippines

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Eagle


2 Leo Burnett Manila

WWF Philippines

Turtle

3 Leo Burnett Manila

WWF Philippines

Tamaraw

4 Leo Burnett Manila

WWF Philippines

Bulb

1 Adphoto Inc.

Pacific Paint 'Boysen' Philippines

LILY

2 Adphoto Inc.

Pacific Paint 'Boysen' Philippines

Hibiscus

3 Adphoto Inc.

Pacific Paint 'Boysen' Philippines

VIOLET

4 TBWA\Santiago Mangada Puno

Pacific Paint 'Boysen' Philippines

Yellow Bell

5 Adphoto Inc.

Pacific Paint 'Boysen' Philippines

ORCHID

6 BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

Ladder

7 BBDO Guerrero/Proximity Philippines

Kodak Philippines

Cory

8 TBWA\SANTIAGO MANGADA PUNO

CINEMANILA INTERNATIONAL FILM FESTIVAL

Waterworld

Araw Craftsmanship -- PRINT P24. Best Photography

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2009 ARAW AWARDS OFFICIAL FINALISTS PRINT P25. Best Art Direction 1 Ace Saatchi & Saatchi

2211 Works

Behind Me

2 Ace Saatchi & Saatchi

2211 Works

You & Me

3 BBDO Guerrero/ Proximity Philippines

BBDO Guerrero/ Proximity Philippines

Asymmetrical Art Director

4 BBDO Guerrero/Proximity Philippines

Hewlett-Packard

Dino

5 BBDO Guerrero/Proximity Philippines

Hewlett-Packard

Fly Trap

6 BBDO Guerrero/Proximity Philippines

Hewlett-Packard

Sumo

7 Creative Juice Manila

Food Flow

Caravan

8 Creative Juice Manila

Food Flow

Pedicab

9 Creative Juice Manila

Food Flow

Harvest

10 DM9JaymeSyfu

Makati Fire Station

Match

11 JWT Manila

Adobo Magazine

Droga

12 JWT Manila

Adobo Magazine

Sagmeister

13 Leo Burnett Manila

PROCTER & GAMBLE

Red

14 Leo Burnett Manila

PROCTER & GAMBLE

Blue

15 Lowe Inc.

Penguin Group

Penguin 'Healthy Habit'

16 Lowe Inc.

Unilever Phils

Axe 'Mars & Venus'

17 Lowe Inc.

Federal Land Inc.

Federal Land 'Binoculars'

18 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

LILY

19 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

Hibiscus

20 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

VIOLETS

21 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

ORCHID

22 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

ATTIC

23 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

Living Room

24 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

BATH

25 TBWA\SANTIAGO MANGADA PUNO

CINEMANILA INTERNATIONAL FILM FESTIVAL

Waterworld

P26. Best Copy 1 Ace Saatchi & Saatchi

2211 Works

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35

Behind Me


2 Ace Saatchi & Saatchi

2211 Works

You & Me

3 Ace Saatchi & Saatchi

2211 Works

She Hated

4 Ace Saatchi & Saatchi

2211 Works

Embrace

5 BBDO Guerrero/Proximity Philippines

BBDO Guerrero/Proximity Philippines

Asymmetrical Art Director

1 Leo Burnett Manila

WWF Philippines

Scarf

2 Leo Burnett Manila

PROCTER & GAMBLE

Blue

3 McCann Worldgroup Philippines

Unilever Philippines

Pollution

4 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

BATH

5 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

ATTIC

6 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

Living Room

7 TBWA\SANTIAGO MANGADA PUNO

1/of Gallery

Dali

P27. Best Illustration

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2009 ARAW AWARDS OFFICIAL FINALISTS PRINT PRINT Campaign 1 Ace Saatchi & Saatchi

2211 Works

Behind me

Ace Saatchi & Saatchi

2211 Works

Embrace

Ace Saatchi & Saatchi

2211 Works

She Hated

Ace Saatchi & Saatchi

2211 Works

You & me

2 BBDO Guerrero/Proximity Philippines

Childhope Asia Philippines

Meal

BBDO Guerrero/Proximity Philippines

Childhope Asia Philippines

Tv

BBDO Guerrero/Proximity Philippines

Childhope Asia Philippines

Video game

3 BBDO Guerrero/Proximity Philippines

Pizza Hut

Just parking

BBDO Guerrero/Proximity Philippines

Pizza Hut

Lapit na

BBDO Guerrero/Proximity Philippines

Pizza Hut

Nasa kanto na

BBDO Guerrero/Proximity Philippines

Pizza Hut

Near na

4 BBDO Guerrero/Proximity Philippines

PROCTER & GAMBLE

Clamp

BBDO Guerrero/Proximity Philippines

PROCTER & GAMBLE

Socks

BBDO Guerrero/Proximity Philippines

PROCTER & GAMBLE

Suction cap

5 BBDO Guerrero/ Proximity Philippines

Hewlett Packard

Dino

BBDO Guerrero/ Proximity Philippines

Hewlett Packard

Flytrap

BBDO Guerrero/ Proximity Philippines

Hewlett Packard

Sumo

6 Creative Juice Manila

Food Flow

Caravan

Creative Juice Manila

Food Flow

Harvest

Creative Juice Manila

Food Flow

Pedicab

7 JWT Manila

Nokia Philippines

Bike

JWT Manila

Nokia Philippines

Pushcart

JWT Manila

Nokia Philippines

School boy

8 JWT Manila

Adobo Magazine

Droga

JWT Manila

Adobo Magazine

French

JWT Manila

Adobo Magazine

9 JWT Manila

Manila Hotel

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Sagmeister Beatles


JWT Manila

Manila Hotel

Hemingway

JWT Manila

Manila Hotel

Macarthur

10 JWT Manila

Vargas Museum

Harvest

JWT Manila

Vargas Museum

Laundry woman

JWT Manila

Vargas Museum

Tupada (cockfight)

11 Leo Burnett Manila

WWF Philippines

Eagle

Leo Burnett Manila

WWF Philippines

Tamaraw

Leo Burnett Manila

WWF Philippines

Turtle

12 TBWA Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

Hibiscus

TBWA Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

Lily

TBWA Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

Orchid

TBWA Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc

Violet

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16
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35


2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE Entrant

Advertiser

Title

OUTDOOR, AMBIENT & POINT OF PURCHASE Single Entries OAP2. Non-Alcoholic Drinks 1 Leo Burnett Manila

The Coca-Cola Export Corporation

Inverted Pyramid

1 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

Hibiscus

2 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

LILY

OAP6. Household Maintenance Products

3 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

ORCHID

4 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

VIOLET

1 BBDO Guerrero/Proximity Philippines

PROCTER & GAMBLE

Escalator

2 BBDO Guerrero/Proximity Philippines

PROCTER & GAMBLE

Falling Poster

3 JWT Manila

Kimberly Clark Philippines, Inc.

Snot

OAP8. Cosmetics, Beauty Products, Toiletries

4 Ogilvy & Mather Philippines

Unilever Philippines

Siren

5 Ogilvy & Mather Philippines

Unilever Philippines

Balloon

2211 Works

Behind Me

1 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Arachnid

2 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Beast

3 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Rex

1 BBDO Guerrero/ Proximity Philippines

Philippine Pizza Inc.

Bike Clock

2 BBDO Guerrero/Proximity Philippines

Krispy Kreme

Marathon

3 DDB Philippines

Golden Arches Development Corp.

Clock Outdoor

Creative Guild of the Philippines

DIY Poster

FedEx

Mud

OAP10. Automotive, Auto Products and Services 1 Ace Saatchi & Saatchi OAP11. Clothing, Footwear, Accessories

OAP13. Fastfood Outlets, Restaurants

OAP16. Entertainment and Leisure 1 BBDO Guerrero/ Proximity Philippines OAP19. Business Equipment & Services 1 BBDO Guerrero/Proximity Philippines OAP20. Utilities and Commercial Public Services

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1 TBWASANTIAGO MANGADA PUNO

MANILA ELECTRIC COMPANY

TOASTER

2 TBWA TEQUILA MANILA

MANILA ELECTRIC COMPANY

IRON

3 TBWA Santiago Mangada Puno

MANILA ELECTRIC COMPANY

FAN

4 TBWASANTIAGO MANGADA PUNO

MANILA ELECTRIC COMPANY

RADIO

1 Leo Burnett Manila

Leo Burnett Manila

HumanKind Office

2 TBWASANTIAGO MANGADA PUNO

TBWA SANTIAGO MANGADA PUNO

RECYCLE BAG

3 TBWASANTIAGO MANGADA PUNO

TBWA SANTIAGO MANGADA PUNO

PANTY

4 TBWASANTIAGO MANGADA PUNO

TBWA SANTIAGO MANGADA PUNO

CMYK

1 Ace Saatchi & Saatchi

Primer Group of Companies

The Stick

2 Ace Saatchi & Saatchi

Primer Group of Companies

The Leaf

3 Ace Saatchi & Saatchi

Primer Group of Companies

The Rock

1 Leo Burnett Manila

PROCTER & GAMBLE

Escalator

2 Leo Burnett Manila

WWF Philippines

Stickies

3 OgilvyOne Worldwide Manila

Nike Philippines

Flywire

OAP21. Corporate Image

OAP25. Ambient- Small Scale Special Solutions

OAP26. Ambient- Special Build

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18
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35


2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE OAP27. Ambient- Live Stunts, Events 1 Bates 141

HSBC

HSBC Dream

2 DDB Philippines

PLDT-Smart Foundation

Dog Tag Day

3 Lowe Inc.

Ditus Sapienta, Inc.

Victoria Court 'Van'

1 Ace Saatchi & Saatchi

Primer Group of Companies

Explore Map

2 Leo Burnett Manila

WWF Philippines

Eagle

3 Leo Burnett Manila

WWF Philippines

Turtle

4 Leo Burnett Manila

WWF Philippines

Tamaraw

OAP29. Point-of-Purchase - Posters

Araw Craftsmanship -- OUTDOOR, AMBIENT & POINT OF PURCHASE OAP31. Best Photography 1 DM9JaymeSyfu

MediaScape

Spidey

1 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Arachnid

2 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Beast

3 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Rex

4 Ace Saatchi & Saatchi

2211 Works

Behind Me

5 Ace Saatchi & Saatchi

2211 Works

You & Me

6 Ace Saatchi & Saatchi

2211 Works

She Hated

OAP32. Best Art Direction

7 DM9JaymeSyfu

Schering Plough Corp.

Chain

8 DM9JaymeSyfu

Makati Fire Station

Match

9 DM9JaymeSyfu

Pascual Laboratories

Knob

10 Leo Burnett Manila

WWF Philippines

Eagle

11 Leo Burnett Manila

WWF Philippines

Tamaraw

12 Leo Burnett Manila

WWF Philippines

Turtle

13 Leo Burnett Manila

WWF Philippines

Candle Box

14 Leo Burnett Manila

WWF Philippines

Stickies

15 Lowe Inc.

Video City

Video City 'Joint'

16 OgilvyOne Worldwide Manila

Analogsoul Inc.

Books

17 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

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Hibiscus


18 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

LILY

19 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

ORCHID

20 TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

VIOLETS

21 TBWA\SANTIAGO MANGADA PUNO

TBWASantiago Mangada Puno

Recycle

22 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

TOASTER

23 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

IRON

24 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

FAN

25 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

RADIO

1 Ace Saatchi & Saatchi

2211 Works

Behind Me

2 Ace Saatchi & Saatchi

2211 Works

She Hated

3 Ace Saatchi & Saatchi

2211 Works

You & Me

4 Ace Saatchi & Saatchi

2211 Works

Embrace

5 Ace Saatchi & Saatchi

Yabang Pinoy

Hear Up Poster

6 Ace Saatchi & Saatchi

Yabang Pinoy

Bar Oak Poster

7 OgilvyOne Worldwide Manila

Analogsoul Inc.

Kiss

8 TBWA\SANTIAGO MANGADA PUNO

TBWA\Santiago Mangada Puno

SUPOT

OAP33. Best Copy

Page
20
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2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE

OAP34. Best Illustration

1 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Beast

2 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Rex

3 BBDO Guerrero/ Proximity Philippines

Department of Tourism

Nature

4 Leo Burnett Manila

WWF Philippines

Scarf

5 Leo Burnett Manila

Leo Burnett Manila

Tarot

6 Leo Burnett Manila

WWF Philippines

Tamaraw

7 Leo Burnett Manila

WWF Philippines

Turtle

8 Leo Burnett Manila

PROCTER & GAMBLE

Blue

9 Ogilvy & Mather Philippines

Clarity Aesthetic Center Inc

Mary

10 TBWA\SANTIAGO MANGADA PUNO

1/ of Gallery

Dali

11 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

ATTIC

12 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

Living Room

13 TBWA\SANTIAGO MANGADA PUNO

FIREFLY ELECTRIC AND LIGHTING

BATH

1 Ace Saatchi & Saatchi

Primer Group of Companies

Africa

Ace Saatchi & Saatchi

Primer Group of Companies

America

OUTDOOR, AMBIENT & POINT OF PURCHASE Campaign

Ace Saatchi & Saatchi

Primer Group of Companies

Australia

2 Ace Saatchi & Saatchi

Primer Group of Companies

Monsters Arachnid

Ace Saatchi & Saatchi

Primer Group of Companies

Monsters beast

Ace Saatchi & Saatchi

Primer Group of Companies

Monsters rex

3 Ace Saatchi & Saatchi

2211 Works

Behind me

Ace Saatchi & Saatchi

2211 Works

Embrace

Ace Saatchi & Saatchi

2211 Works

She Hated

Ace Saatchi & Saatchi

2211 Works

You & me

4 Ace Saatchi & Saatchi

Primer Group of Companies

The leaf

Ace Saatchi & Saatchi

Primer Group of Companies

The rock

Ace Saatchi & Saatchi

Primer Group of Companies

The stick

5 BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

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21
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Digestive Respiratory


BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

Vascular

6 BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

Blanket

BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

Chicken

BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

Diploma

BBDO Guerrero/ Proximity Philippines

Childhope Asia Philippines

T-shirt

7 BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Lola - boypren

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Lola - center panel

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Lola - mag park

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Lola - online shopping

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Lola - stairway

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

Lola - wag magkalat

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

BBDO Guerrero/ Proximity Philippines

Bayan Telecommunications

8 BBDO Guerrero/ Proximity Philippines

Hewlett Packard

Lola stairway Lola-novaliches,quezon avenue & commonwealth Versus - Dino

BBDO Guerrero/ Proximity Philippines

Hewlett Packard

Versus - Flytrap

BBDO Guerrero/ Proximity Philippines

Hewlett Packard

Versus - Sumo

Page
22
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35


2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE

9 Creative Juice Manila

Food Flow

Caravan

Creative Juice Manila

Food Flow

Harvest

Creative Juice Manila

Food Flow

Pedicab

10 DDB Philippines

Golden Arches Development Corp.

Bus

DDB Philippines

Golden Arches Development Corp.

Car

DDB Philippines

Golden Arches Development Corp.

Fitting room

DDB Philippines

Golden Arches Development Corp.

Jeep

DDB Philippines

Golden Arches Development Corp.

Taxi

11 DDB Philippines

Golden Arches Development Corp.

Apple traymat

DDB Philippines

Golden Arches Development Corp.

Elephant traymat

DDB Philippines

Golden Arches Development Corp.

Umbrella traymat

12 DM9JaymeSyfu

Gabriela

overview

DM9JaymeSyfu

Gabriela

hands

DM9JaymeSyfu

Gabriela

mouth

DM9JaymeSyfu

Gabriela

eyes

13 TBWA\Santiago Mangada Puno

TBWA Santiago Mangada Puno

Bush

TBWA\Santiago Mangada Puno

TBWA Santiago Mangada Puno

Cmyk

TBWA\Santiago Mangada Puno

TBWA Santiago Mangada Puno

Panty

TBWA\Santiago Mangada Puno

TBWA Santiago Mangada Puno

Recycle

Pacific Paint (Boysen) Philippines Inc

Hibiscus

14 TBWA\SANTIAGO MANGADA PUNO TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

Lily

TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

Orchid

TBWA\SANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

Violet

15 TBWA\Tequila Manila

MANILA ELECTRIC COMPANY

Fan

TBWA\Tequila Manila

MANILA ELECTRIC COMPANY

Iron

TBWA\Tequila Manila

MANILA ELECTRIC COMPANY

Radio

TBWA\Tequila Manila

MANILA ELECTRIC COMPANY

Toaster

16 TBWA\Santiago Mangada Puno

ADIDAS PHILIPPINES, INC.

Ball pass

TBWA\Santiago Mangada Puno

ADIDAS PHILIPPINES, INC.

Banner 1

TBWA\Santiago Mangada Puno

ADIDAS PHILIPPINES, INC.

TBWA\Santiago Mangada Puno

ADIDAS PHILIPPINES, INC.

Page
23
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35

Banner 2 Banner 3


TBWA\Santiago Mangada Puno

ADIDAS PHILIPPINES, INC.

Cut-outs

TBWA\Santiago Mangada Puno

ADIDAS PHILIPPINES, INC.

Huddle

Page
24
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35


2009 ARAW AWARDS OFFICIAL FINALISTS DIGITAL Entrant

Advertiser

Title

DIGITAL Single Entries DG1. Banner 1 BBDO Guerrero / Proximity Philippines

Pepsi Philippines

200mm Finger Sprint

2 DDB Philippines

Women's Crisis Center

Cover-Up

3 dentsuINDIO

Canon Marketing Philippines, Inc.

Lens Demo

4 Harrison Communications, Inc.

United Nation

Coins

5 JWT Manila

Frod Group Philippines

Beyond Boundaries

Nike Philippines

Balloon

Cheil Marketing Corporations

LIVE LOUD

Nestle Philippines Incorporated

Listo Ka ba?

1 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Grandson

2 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Gaming

3 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Glowing Balls

4 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Mints

5 JWT Manila

Creative Guild

Khaboom Game

6 OgilvyOne Worldwide Manila

Motorola Philippines

Motorola RAZR Slashfest

7 OgilvyOne Worldwide Philippines

Nike Philippines

Give Us This Day

8 OgilvyOne Worldwide Philippines

Nike Philippines

9 OgilvyOne Worldwide Manila

Nike Philippines

10 TBWA\SANTIAGO MANGADA PUNO

JANSSEN PHARMACEUTICA

War of Words Promo Ang Mamatay ng Dahil Sa'yo Obama Teaser

11 TBWA\SANTIAGO MANGADA PUNO

TEAM MANILA

Away

12 TBWA\SANTIAGO MANGADA PUNO

TEAM MANILA

LIGAW

13 Media Contacts, Inc.

Bank of the Philippine Islands

6 OgilvyOne Worldwide Manila TBWA SANTIAGO MANGADA PUNO TEQUILA 7 MANILA DG2. Beyond the Banner 1 BBDO Guerrero / Proximity Philippines DG3. Viral

Page
25
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Expect More Freedom


DG4. Websites 1 BBDO Guerrero/Proximity Philippines

Pepsi Philippines

Pepsi Max Max Mo 'TO!

2 BBDO Guerrero/Proximity Philippines

Amorsolo

Amorsolo Retrospective

3 BBDO Guerrero / Proximity Philippines

Nestle Philippines Incorporated

Listo Ka ba?

4 BBDO Guerrero / Proximity Philippines

Department of Tourism

Live your Dreams and Tags

5 dentsuINDIO

Honda Cars Philippines, Inc.

The Fun Utility Vehicle

6 McCann Worldgroup Philippines

Jollibee Foods Corporation

Jollitown Website

7 OgilvyOne Worldwide Philippines

OgilvyOne Worldwide Philippines

Map

8 OgilvyOne Worldwide Manila

Nike Philippines

Philippine Basket Ball Team

9 OgilvyOne Worldwide Manila

Nike Philippines

Prepare for Battle

10 OgilvyOne Worldwide Manila

Nike Philippines

This is Love

11 Tribal DDB

PLDT-Smart Foundation

Website

Globe Telecom

Kada Kwento

DG6.Branded Content 1 Burnwater Design Studios

Page
26
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35


2009 ARAW AWARDS OFFICIAL FINALISTS DIRECT-TO-CONSUMER Entrant

Advertiser

Title

DIRECT-TO-CONSUMER Single Entries DR1. Flat Mailing 1 JWT Manila

ATRIEV (Adaptive Technology for Rehabilitation, Integration and Empowerment of the VisuallyImpaired

ATRIEV Invite

2 TBWA Santiago Mangada Puno

United Nations Children's Fund

PISO PARA SA BATANG PINOY

1 Ace Saatchi & Saatchi

Primer Group of Companies

Pins Mailer

2 BBDO Guerrero/Proximity Philippines

Kapisanan ng mga Broadkaster ng Pilipinas

Antennanator

3 BBDO Guerrero/Proximity Philippines

Childhope Asia Philippines

Cans

4 BCD Pinpoint Direct Marketing, Inc.

Microsoft Philippines

Origami

5 BCD Pinpoint Direct Marketing, Inc.

Institute for Solidarity in Asia (ISA)

Blank Book

6 BCD Pinpoint Direct Marketing, Inc.

Makati Business Club

Storybook

7 JWT Manila

Ricco Renzo

Superhero Starter Kit

8 Leo Burnett Manila

Skycable

Cube

DR2. Dimensional Mailing

9 Leo Burnett Manila

Philip Morris Inc.

Record

10 Leo Burnett Manila

Terry S.A. Inc.

Balikbayan Box

11 Leo Burnett Manila

The Coca-Cola Export Corporation

007 Black Light

BBDO Guerrero/Proximity Philippines

Asymmetrical Art Director

1 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Grandson (New supers)

2 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

Gaming

Kimberly - Clark Philippines Inc

Be Comfy be You

DR3. Direct Response 2, Including Inserts 1 BBDO Guerrero/Proximity Philippines DR4. Direct Response TV & Infomercials

DR6. Field Marketing 1 Bates 141

Page
27
of
35


2 BBDO Guerrero/Proximity Philippines

Pepsi Philippines

3 DDB Philippines

PLDT-Smart Foundation

PepSikat:Get ready at magpasikat (Get ready to get famous) Dog Tag Day

Page
28
of
35


2009 ARAW AWARDS OFFICIAL FINALISTS DESIGN Entrant

Advertiser

Title

DESIGN Single Entries D1. Product Design 1 BBDO Guerrero/Proximity Philippines

Pizza Hut

Bike Clock

2 BBDO Guerrero/ Proximity Philippines

Emperador Distillers, Inc.

Ice Tray

3 TBWA Santiago Mangada Puno

TBWASantiago Mangada Puno

Recycle

4 ASPAC LAW

REPUBLIKA WORLDWIDE

Republika Business Cards

1 Leo Burnett Manila

WWF Philippines

Candle Box

2 Lowe, Inc.

PhilMusic

PhilMusic 'Headphone' T-Shirt

3 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

TOASTER

4 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

IRON

5 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

FAN

6 TBWA\TEQUILA MANILA

MANILA ELECTRIC COMPANY

RADIO

1 BBDO Guerrero/Proximity Philippines

Department of Tourism

Business Cards

2 BBDO Guerrero/ Proximity Philippines

Eye Republic

Magnifying Calling Cards

3 JWT Manila

PAWS

Paper Pets

4 McCann Worldgroup Philippines

Benigno S. Aquino Jr. Foundation

Glasses' Logo

1 Leo Burnett Manila

Leo Burnett Manila

HumanKind Office Design

2 TBWASANTIAGO MANGADA PUNO

Pacific Paint (Boysen) Philippines Inc

FLOWERS

3 TBWASANTIAGO MANGADA PUNO

TEAM MANILA

GMA

4 TBWASANTIAGO MANGADA PUNO

Ayala Land Inc.

BIG SURPRISES BOARD-UP

Strip-The Ministry of Waxing

Treatment Room Warning Signs'

D2. Packaging Design

D3. Corporate and Brand Identity

D4. Environmental Design

D5. Environmental Graphics 1 AMP/amon+maneze

Page
29
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35


2 Bates 141

Dell

Dell Studio

3 DM9JaymeSyfu

Music One Corp.

4 Lowe, Inc.

PhilMusic

Equa PhilMusic 'Tabs Anywhere' Stickers

D6. Clothing Design 1 BBDO Guerrero/Proximity Philippines

Emperador Distillers, Inc.

Speaker Shirt

2 Lowe, Inc.

PhilMusic

PhilMusic 'Tabs' T-Shirt

Page
30
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35


2009 ARAW AWARDS OFFICIAL FINALISTS INTEGRATED CAMPAIGN Entrant

Advertiser

Title

INTEGRATED Campaign C6. Integrated THE MARK PECKSON PROJECT CHASE Hate Late Integrated Campaign Live Your Dreams

1 ACE SAATCHI AND SAATCHI

Yabang Pinoy

2 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

3 BBDO Guerrero/ Proximity Philippines

Pizza Hut

4 BBDO Geurrero/Prximity Philippines

Department of Tourism

5 BBDO Guerrero/Proximity Philippines

Bayan Telecommunications

6 BBDO Guerrero/ Proximity Philippines

NU 107

7 DDB Philippines

PLDT-Smart Foundation

Lola Techie NU 107 Integrated Campaign Ako Mismo (I, Myself)

8 DDB Philippines

Golden Arches Development Corp.

Burger Burger Campaign

9 DDB Philippines

Advertising Board of the Phils.

Perspectives

10 DM9JaymeSyfu

CARITAS

Launch

11 Leo Burnett Manila

Vista Life & Lifescape Inc.

Camella Bulilit Campaign

12 Leo Burnett Manila

WWF Philippines

13 Leo Burnett Manila

Sony BMG

14 McCann Worldgroup Philippines

Benigno S. Aquino Foundation

15 McCann Worldgroup Philippines

Jolibee Foods Corporation

16 McCann Worldgroup Philippines

The Coca-Cola Export Corporation

17 Publicis JimenezBasic

FRESH & FAMOUS

Earth Hour Campaign Eraserhead The Reunion Campaign I am Ninoy 'Project Yellow' Campaign Jollibee 'Jollitown' Campaign Coca-Cola 'Drink Coke Wear A Smile Promotion' Campaign 'CHEESY'

18 Publicis Manila, Inc.

Nestle' Philippines, Inc.

Alien

19 Publicis Manila, Inc.

Nestle Philippines, Inc.

20 TBWA Santiago Mangada Puno

JANSSEN PHARMACEUTICA

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31
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35

Palistuhan OBAMA IN MANILA


21 Y&R Philippines, Inc.

Manikako, Inc.

Manikako

Page
32
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35


2009 ARAW AWARDS OFFICIAL FINALISTS ARAW MEDIA Entrant

Advertiser

Title

ARAW MEDIA Single Entries M01. Best Use of Television 1 Leo Burnett Manila

Golden Arches Development Corporation

Counting Sheep

2 Zenith Optimedia Philippines, Inc.

Nestle Philippines

Nescafe and Camera Cafe

Johnson & Johnson's Philippines, Inc.

Botelya - Love in a Bottle

1 DM9JaymeSyfu

Gabriela

Duct Tape

2 Ogilvy & Mather Philippines

Unilever Philippines

Siren

M02. Best Use of Cinema 1 McCann Worldgroup Philippines M06. Best Use of Outdoor

M07. Best Use of Ambient Media (Small Scale) 1 Ace Saatchi & Saatchi

Primer Group of Companies

2 DDB Philippines

Women's Crisis Center

Outdoor Essentials Leaf/Stick/Rock Tapak

3 Y&R Philippines, Inc.

IProtect, Inc.

Mirror

1 Leo Burnett Manila

PROCTER & GAMBLE

Hair Hockey

2 Leo Burnett Manila

WWF Philippines

Stickies

M08. Best Use of Ambient Media (Large Scale)

M09. Best Use of Special Events and Stunt/Live Advertising 1 DDB Philippines

PLDT-Smart Foundation

Dog Tag Day

2 Publicis JimenezBasic

SAN MIGUEL CORP

'OKTOBERFEST'

1 Euro RSCG Manila

Philippine Department of Tourism

2 Leo Burnett Manila

Sony BMG

3 Media Contacts, Inc.

Philippine Department of Tourism

HappySlip Video Blogs Eraserhead Reunion Concert Awesome Philippines

M10. Best Use of the Internet

ARAW MEDIA Campaign -- BEST USE OF MIXED MEDIA

Page
33
of
35


2 Leo Burnett Manila

WWF Philippines

Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Earth Hour Campaign

Leo Burnett Manila

WWF Philippines

Earth Hour Campaign

Leo Burnett Manila

WWF Philippines

Earth Hour Campaign

Leo Burnett Manila

WWF Philippines

Earth Hour Campaign

1 BBDO Geurrero/Proximity

Bayan Telecommunications

BBDO Geurrero/Proximity

Bayan Telecommunications

BBDO Geurrero/Proximity

Bayan Telecommunications

BBDO Geurrero/Proximity

Bayan Telecommunications

BBDO Geurrero/Proximity

Bayan Telecommunications

BBDO Geurrero/Proximity

Bayan Telecommunications

BBDO Geurrero/Proximity

Bayan Telecommunications

Page
34
of
35


2009 ARAW AWARDS OFFICIAL FINALISTS ARAW MEDIA 3 DDB Philippines

Golden Arches Development Corp.

Burger Burger Campaign

DDB Philippines

Golden Arches Development Corp.

Burger Burger Campaign

DDB Philippines

Golden Arches Development Corp.

Burger Burger Campaign

DDB Philippines

Golden Arches Development Corp.

Burger Burger Campaign

4 DDB Philippines

PLDT-Smart Foundation

Ako Mismo (I, Myself)

DDB Philippines

PLDT-Smart Foundation

Ako Mismo (I, Myself)

DDB Philippines

PLDT-Smart Foundation

Ako Mismo (I, Myself)

DDB Philippines

PLDT-Smart Foundation

Ako Mismo (I, Myself)

Page
35
of
35

Araw Awards 2009 Finalists  

The official list of Araw Awards 2009 finalists

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