adobo magazine | November - December 2007

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globalround-up D&AD OPENS FOR ENTRIES The D&AD Awards 2008 are open for entries and are announcing the Direct, Integrated, Digital Installations and Broadcast Innovations juries, as well as the following digital juries: Online Advertising, Websites and Viral. Steve Henry, TBWA\London, leads the Broadcast Innovation jury with Ty Montague from JWT New York, who is also judging. Steve Mykolyn from Taxi Canada is foreman for Online Advertising. Nick Law from the New York agency R/GA judges Integrated. Nick is one of the creative directors who worked on Nike+ (D&AD Black Pencil in 2007). Judges from Asia include David Guerrero, from BBDO Guerrero Ortega, Philippines, for Poster Advertising; Danny Searle, BBDO Singapore, for Press Advertising jury; Calvin Soh, Fallon Hong Kong, for the TV & Cinema Advertising jury; and Nagi Noda from Uchu Country in Japan judges TV & Cinema Crafts. Guerrero is the first Filipino judge in D&AD. (Gavin Simpson, a Malaysian representing O&M Manila, was part of the D&AD jury in 2005.) A full list of judges is online at www.dandad.org/awards08.

GUNN REPORT NAMES CLIMA BICYCLE WORLD’S NO. 1 PRINT CAMPAIGN

The highly innovative Clina Bicycle campaign created by Leo Burnett Bangkok is the most awarded print campaign in 2007, said the Gunn Report. Leo Burnett Milan’s “Underwater World” was one point shy of winning the top television spot of the year. The Sony Bravia “Paint” TV commercial ranked Number 1. The Leo Burnett network ranked 6th overall with 95 points contributed by 19 offices. For the first time ever, the network had two offices in the world’s top 20 creative agencies, with Leo Burnett Chicago at no. 15 and Leo Burnett Milan at no. 19. “There results are a testimony to our creative strength and talent in every pocket of the globe,” said Mark Tutssel, chief creative officer of Leo Burnett Worldwide.

STARCOM WINS SOTHEBY’S

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Starcom has been appointed to handle media planning and buying for Sotheby’s marketing activities in Europe, an account worth £1.4 million. Sotheby’s is one of the world’s leading fine-art auction houses, engaging in art auction, private sales and art-related financing activities. The company operates in 35 countries, with principal salesrooms located in New York and London. The pitch was handled by AAR, and the result came after a final head to head with BLM Red. november-december 07

Not Too Bad, Innit?

Asia Dents The LIA

Last November 12, all roads led to the London Hippodrome, where the 22nd London International Awards (LIA) ceremonies recognized the most preeminent work in the fields of advertising, design and digital media today. This year also marks the passing of Finalists standings in the ceremonies and the debut of the Silver Statue. For the past 21 years, Gold was the highest honor and the only statue presented to winners. Now, the LIA has chosen to recognize the superior calibre of LIA submissions. “The Silver Statue was established to acknowledge the work that didn’t warrant a Gold but deserved more than a Finalist recognition. So Silver is a good bridge between the two,” stated LIA President Barbara Levy. Despite the addition of the Silver Statue, winning in

the LIA was more competitive than ever. “Our jury, which was comprised of some of the world’s top creative directors, debated intently before deciding on the 1,090 finalists,” Levy added. “It became clear that our decision to include Silver enabled the judges to honor submissions still deserving

high acknowledgement.” The 2007 winners were selected from an entry pool of 17,660 submissions. This vast number reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were considered. Still, from thousands of hopefuls, only a fortunate 316 entries garnered enough votes to win a Gold or Silver statue. From such a reduced number, a mere 43 were from Asia. The Philippines wasn’t shut out, notably, as Ogilvy & Mather Philippines’s billboard

Harrison Makes Shortlist in the Healthcare Global Awards Harrison Communications’ outdoor campaign for Neozep titled “Hole in the Wall” was the only Philippine agency to get shortlisted in the New York Festivals, Global Awards for the Guerilla Advertising category and the Outdoor category. The Global Awards are the world’s largest and most coveted healthcare communications awards and are the only ones dedicated to the recognition of excellence on an international basis. Over 1,200 entries came in from 32 countries. Preliminary judging was held in cities worldwide from Barcelona, Chicago, Melbourne, New York, Paris, and Sydney. Shortlists will move on to the final round of judging and compete for a Global Award, or receive a Finalist Certificate The final judging session will be held in New York on November 19th. The full Shortlist is available on the Showcase section of The Global Awards website, www.theglobalawards.com.


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