FEMAR 25 Years Strong, Twice As Good Top Print Prod House Scores Big Win
It’s always better the second time around. Just ask Femar Integrated, which was recently named Print Production House of the Year by the 4A’s in the recent Agency of the Year award ceremonies. Making the prize even more memorable is that it has come at a most propitious time: Femar’s 25th anniversary. Talk about the proverbial icing on the cake. “We are neither hardware nor software,” succinctly states Femar President and CEO Danny Rodriguez with regards to his company’s philosophy. “We are game changers.” That thinking has propelled Femar to the top of a very competitive playing field. Given the fast-changing nature of today’s technology, the award-winning group has managed to metamorphose into a comprehensive print production house whose expertise encompasses everything from digital imaging to printing. In 1996, Femar forged a strategic alliance with McCann Erickson and Harrison Communications. This partnership allowed them to tailor-fit their resources to better service the needs of both advertising agencies— an arrangement later replicated via Femar’s Globedez Phils. Inc. which services JWT Manila. Earlier this year, Femar Integrated launched CrossXmedia, another proponent of their unified approach to print production. A one-stop shop, with photography, multimedia, web design and hosting, CrossXmedia allows real-time online collaboration. Even other ad agencies can tap into the company’s complete resources. Naturally, confidentiality is always upheld. Now, a decade later, Femar’s comprehensive approach has won them acclaim once again. And the game has definitely changed to their favor.
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november-december 07