adobo magazine | July - August 2008

Page 124

PHILIPPINESINTHECANNESLIONS2008SHORTLIST

OUTDOOR LIONS Ad title: “MRT Hold” Agency: Campaigns & Grey Advertiser: Procter & Gamble Creative Director: Yoly Ong, Rizzo Regis-Tangan, Zel E. Laurel Art Director: Diane Sipin Copy writer: Raymund Sison Print Producer: Peck Imson Print Production Manager: Emil Cruz

FILM LIONS Ad title: Cinemanila “QT” / Agency: TBWA\Santiago Mangada Puno Advertiser: Cinemanila International FIlm Festival / Creative Director: Melvin Mangada, Badong Abesamis / Art Director: Angela Arches, Ali Silao / Copy writer: Ryan Rubillar, Badong Abesamis / Accounts: Portia Catuira, Rica Yulo / Producer: Sunny Lucero, Francis Bagnes Production/Animation Company: Reality Films / Director: Mario Cornejo / Editor: Ronald Banawa D.O.P: Ike Avellana / Production Designer: Cristina Honrado / Post Production Co.: Larger Than Life Music Company: Soundesign / Sound Engineer: Paolo Escanillas

MEDIA BRONZE LION Ad title: “Duct Tape” Agency: DDB DM9 JaymeSyfu Advertiser: Gabriela Philppines Executive Creative Director: Eugene Demata Creative Director: Louie Sotto, Merlee Jayme Art Director: Ronnie Amador Copy writer: Louie Sotto, Ronnie Amador Graphic Artist: Allan Montayre Make-Up Artist: Marj Aznar Photographer: Paolo Gripo

WOMAN :

ANNCR

:

FILM LIONS Ad title: “Clock” / Agency: DDB DM9 JaymeSyfu / Advertiser: Splash Corporation Creative Director: Eugene Demata, Merlee Jayme, Louie Sotto / Art Director: Gogie Sinson Copy writer: Louie Sotto / Director: Jessel Monteverde Production House: Abracadabra Sound Production: Hit

Regret. Regret naming her Edelbertha Phoemela instead of something simple like Anne. Regret feeding her milk from a can, when you could have fed her some of your own. Regret letting her listen to lullabies performed by some stranger instead of you. Regret not being there when she lost her first tooth. Regret having to tell her Santa Claus isn’t real. Regret giving her a hamster when all she really wanted was a puppy. Regret not letting her sleep over at Pauline’s. Regret allowing her to go to the prom, only if her cousin was her date. Regret all these things and much, much more, rather than regret not having her at all.

BIZ

:

CAR INTERIOR, IN MOTION

BOY

:

Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? Are we there yet? (VOICE SHIFTS TO A LOWER, PUBESCENT PITCH) Are we there yet? Are we there yet? Are we there yet? Are we there yet? (FADE UNDER)

ANNCR

:

Longer, longer drives with Shell Better-Mileage gasolines.

BOY

:

Are we there yet? Are we there yet?

For a different perspective on motherhood, call 421-7147. R ADIO LIONS Ad title: “Regret” Agency:DDB DM9 JaymeSyfu Advertiser: Pro-Life Philippines Executive Creative Director: Eugene Demata Creative Director/Copy writer: Louie Sotto, Merlee Jayme Agency Producer: Steve Vesagas Account Director: Junette Laxamana Advertiser’s Supervisor: Marita Wasan Sound Engineer: Glenn Mariano, Philip Jarilla Production Company: Hit Productions Voice Talent: May Zayco

122 july-august 08

R ADIO LIONS Ad title: “Are we there yet?” Agency: JWT Manila Advertiser: Shell Executive Creative Director: Dave Ferrer Copy writer: Joe Dy, Kara Bautista Accounts: Carmela Quirino Producer: Maika Zialcita Production House: Hit Productions Sound Engineer: Glenn Mariano, Ramir Tiamzon


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