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creative showcase

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news briefs

Q3 space: aug 30 art: sept 20 release: oct 18 focus printing • outdoor • periodicals • exhibits • meetings • events • promotional products industry spotlight education | healthcare | energy | sports- marketing

features 9

utah office of tourism & ‘the lone ranger’

10 aerospace—utah’s 12 hitting

daily dose of fiber

singles, interview with john haynes

14 the

house that boede built

15 the

summit group’s new leadership

16 kim

jones, reflecting on 20 years

directories

Q4 space: oct 25 art: nov 15 release: dec 13 focus television • radio industry spotlight IT & software development | bio tech | manufacturing | financial services green on special insert to Q4 A marketer’s guide to marketing for a green-loving consumer

2014 Q1 space: dec 9 art: dec 16 release: jan 15 sundance film festival distribution focus film • video • audio • photography • stock imagery industry spotlight digital media | gaming | recreation | tourism addy winners book space: jan 20 art: feb 3 release: feb 25 focus Winners Book for the American Advertising Federation Utah Awards, ADDYS®

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ad agency

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illustration

22-23

marketing research

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design

25-26

direct response

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interactive

Publisher / Editor in Chief: Susen Sawatzki • susen@adnewsonline.com

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media buyers

Business Development & Design: Lonnie Blanton • lonnie.adnews@gmail.com

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mobile marketing

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public relations

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social media

adnews p 801.532.1325 www.adnewsonline.com

Digital Editorial Director: Denise Lynch • denise@deniselynch.com Cover: Dung Hoang • hoang@shaolinfury.com Printing: Conquest Graphics • conquestgraphics.com No responsibility is assumed by the publisher for its accuracy or completeness. All rights reserved.


c r e at i v e s h ow c a s e

agency fusion Recently developed logos from brand identity projects for new and existing brands.

c&s creative Enclave Website C&S created the original branding for Enclave in 2008, and is now re-brandng the project with a contemporary feel. The new campaign includes website, sales materials, advertising, and direct-response mechanisms – designed with simplicity.

commander artworks Original painting given to ski-legend Stein Eriksen last November, celebrating the 30-Year Anniversary of Stein Eriksen Lodge in Deer Valley, and Stein’s 85th birthday. Acrylic on canvas

hint creative

kerman design

jakob marketing partners 44

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c r e at i v e s h ow c a s e

love communications Arctic Circle, the Utah-based restaurant chain, recently unveiled its new advertising campaign – “Mission to Pluto” – with new TV and radio commercials, an online and social media campaign including an interactive website (www.mission2pluto.com), and in-store promotional marketing materials.

modern8

abc website Associated Brigham Contractors goes all over the world specializing in structural concrete construction for heavy industry. Modern8 been working with them since they designed their first Website in 2001 and just rolled out a new site last month. Black and white photography and measured graphics suggest the challenging precision projects they are known for. verisk posters We created a new design direction for Verisk Health, that provides services to health insurance companies, emphasizing the value of inside information. The design of “virtual reality” photo/graphics effectively transmitted the concept in tradeshow posters. The concept will be used in literature and on the corporate Website.

mrm//mccann Recent campaigns by MRM//McCann include an extensive, integrated campaign for Intel Ultrabooks, and an on-going print, video and online campaign in conjunction with McGarry Bowen for Verizon Powerful Answers.

penna powers brian haynes PPBH has joined the Harmons tribe, bringing a fun and fresh look to the brand with a redesigned logo and new packaging. Television spots, banner ads and a new website design showing consumers that they go the extra mile to deliver nutritious and delicious. Because they’re not normal, they’re Harmons.

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c r e at i v e s h ow c a s e

richter7 New guerrilla piece for the Lego exhibit at Utah’s Hogle Zoo.

red olive Deseret First Credit Union needed a site that could match the member experience found in its branches. Red Olive decided that the best way to achieve this was to create a site with both aesthetic appeal and usability. The result? A design with gorgeous graphics and increased functionality in both desktop and mobile versions.

riester

saxton horne bees - bulletin CD: Brian McDonough AD: James Kenison Designer: James Kenison Digital Imaging: TC DeHoyos, James Kenison mmp - ama: CD: Brian McDonough AD: James Kenison Designer: TC DeHoyos Digital Imaging: TC DeHoyos

riser genographic.nationalgeographic.com

In 2012, RiSER was hired by National Geographic to design and build the online destination for the groundbreaking Genographic Project. According to National Geographic, “The Genographic Project is an ambitious attempt to answer fundamental questions about where we originated and how we came to populate the Earth.” In a nutshell, you can purchase a DNA testing kit, swab your mouth, send it back to National Geographic and receive results that reveal the origin of your DNA. RiSER started by embarking on a robust UI/UX exploration that lasted several months. They developed a robust style guide to establish all of the design conventions to be utilized in the site. Their illustrators created numerous illustrations and info graphics. They designed the site and their development team coded the site backed by a user-friendly CMS. Hundreds of thousands of users have participated in the project and interacted with the content RiSER created. 66

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struck Struck’s latest campaign for The Utah Office of Tourism. The Mighty 5TM has driven higher traffic than anticipated. The digital work for Jack in the Box has continued to take full advantage of Millennials’ love affair with technology through a complete relaunch of their corporate website and mobile-first campaigns for products such as... The Hot Mess Burger.

swivelhead design works

the summit group

XOJO Branding Client: XOJO (Xoom Drinx) Projects: Logo, identity, packaging, website, promotional Creative Director: Matt Doyle Designers: Erik Lono, Matt Doyle

thomasarts Recent creative work from ThomasARTS for Ken Garff and Grand Wailea, which is a Waldorf Astoria Resort in Maui.

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news briefs kstu fox13 to be sold to tribune

utah entertainment technology forum creates collaboration

KSTU FOX13 is one of 19 stations in 16 key markets that make up Local TV Holdings, most of which are ranked numbers one or two in revenue share in their respective markets. Local TV Holdings’ portfolio was assembled by Oak Hill Capital Partners, a private equity firm and Local TV Holdings’ principal owner. Tribune’s anticipated acquisition of Local TV Holdings’ stations for $2.725 billion in cash moves its broadcast portfolio from 23 to 42 stations and includes 14 CW, 14 Fox, 5 CBS, 3 ABC, 2 NBC affiliates and 4 independents. Of those stations, 14 are in the country’s top 20 markets. It will become number one in the Fox, and CW affiliate groups. It will also transform KSTU FOX13 to be an important player in the nation’s largest commercial station broadcaster. In TV, size matters, whether it’s program acquisition or re-transmission negotiation with cable and satellite companies. When the transaction is expected to execute near the end of 2013, Tribune Company is poised operate as a mega, multi-platform content and distribution mechansim. In addition to becoming the country’s largest commercial TV station owner. Tribune currently holds superstation WGN America, Tribune Studios, Tribune Digital Ventures and its eight major market newspapers. In September, KSTU FOX13 plans to add a 4 p.m. local newscast bringing the number of hours of local news to nine per day.

On August 15 2013, the Utah Film Commission and Film Utah presents the Utah Entertainment Technology Forum (UETF). Produced by Digital Utah, the mission of the UETF is to create a collaborative learning and networking resource for producers, post production providers, digital artists, technologists, educators, gaming and software developers and others creating and delivering digital content in Utah. Film Utah and Digital Utah are founded by John Corser, a producer/director based in Utah. The non-profit entities are supported by the Utah Film Commission with a focus on increasing the economic impact of Utah’s production, post production and digital media industry. David Cummins is director over project development and is a 20-year veteran of the Los Angeles postproduction industry and an early pioneer in the exploration of digital production pipelines. He was digital lab supervisor for “127 Hours” a film by Oscar-winner Danny Boyle. David says, “Digital Utah, through and the Utah Entertainment Technology Forum, has the potential to align Utah’s digital media industry to package a marketable product to out-of-state producers as well as in-state producers.” He continues by explaining that Utah has the existing tech resources and talent to attract and create what he calls “high tech productions.” He cites Steven Spielberg’s new television production with Microsoft, based on the Xbox game, “Halo,” as an example of high-tech production; interactive, immersive entertainment that Utah could bid for. As the decentralization of motion picture and television production continues, David believes Utah can become a larger player, especially in immersive entertainment. “It’s just a matter of organizing the digital media industry into a proactive, collaborative community,” David says, adding, “gaming is digital media but so is motion picture and television production. And now that most feature films and virtually all television shows are shot on digital cameras, you can’t talk about production without talking tech.” Digital camera technology, combined with specialized software and emerging cloud platforms are allowing filmmakers, television producers and content creators to re-imagine and innovate new ways to produce, deliver and display content. This is creating new opportunities for those in the Utah digital media space. But to understand these opportunities, industry stakeholders need to keep pace with the latest tools, standards and trends emanating from Los Angeles and elsewhere in order to effectively compete in the global media industry. The key purpose of the inaugural UETF event will be to form Digital Utah as an association to take concrete action to grow the digital media industry in Utah. For more information, http://www.uetf.org

c-toons to begin production on animated tv series Imagine an animated television series you can interact with online through most Android and internet capable devices. Imagine a sponsor or an advertiser who can hide coupons or giveaways behind the floating door that takes some skill to crack the code. The animated series code named “Saffire” is being produced in 2D and 3D by the team at C-TOONs and scheduled for release spring 2014. At press time there were negotiations in the works such as sponsorship and technology partners. Game Developer from day one, Les Pardew, and Executive Producer Jeremy L. Christensen and several partners have developed a concept that engages their targeted audience while existing on traditional broadcast media seeking a formula to integrate and convert a center-of-gravity for the highest revenue-producing audience—the gamer. New thought drives every part of this enterprise: new ways for marketers to immerse into programming and interface with viewers, new processes for animating in realtime, a new way for viewers/gamers to watch a television series and engage online while interacting with its environment and characters. Jeremy says, “What we are doing has not been done before. It targets our audience in the most phenomenal way. We are going to get the story out initially over a major network. We then move to the online version which is hosted on servers and is very similar to an online gaming experience where you can watch the show and at any time, pause the show, and take over a camera and go and explore an entire world.” The new production pipeline for animating in real-time is being engineered by a seven-member team lead by Les who introduced the idea to produce the narrative animation series in a digital game engine. Les says, “I’ve been doing video games for the past 25 years—longer than some video gamers have been alive.” He saw the wisdom in creating narrative animation in a video game engine which allows the animator to see in real-time the responses and reactions of the characters and the environment. In the world of rendering traditional animation, it can take one hour or more to render one second of animation compared to one second to create one second of animation on the digital game engine where all the lighting, geography, effects, environment are running in real-time. By cutting the time to a fraction of traditional methods, the animator is no longer separated from the process of the rendering time, making for a more creative environment with the final output quality as good as or better than what you would see in the movies. 8

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aaf-utah’s executive committee for 2013-2014 season The American Advertising Federation, Utah Chapter is one of 220-plus organizations that make up the 52,000-member AAF. With a membership of over 200, AAF-Utah is among the largest affiliates of AAF. Its members work on some of the largest brands in the world and Utah is increasingly becoming a hot bed for advertising talent. Gina Girardi serves as president of the AAFUtah chapter. She is promotions/marketing specialist at xpedx. Jeremy Wold, director of digital services at Richter7 serves as first vice president and Machel Devin, account manager at Struck as second vice president. Officers are: Adam Stoker, Sorenson Advertising; Heather McNally, ABC4/CW30; Helen Turner, Clear Channel Radio; Jasmine Borla, MRM//McCann; Jim Breitinger, RIESTER; Sam Stroman, Experticity; Scott Filipiak, Saxton Horne; Shawn Butler, Thomas Arts; Steve Wright, R&R Partners; Tesse Arneson, Jmills Entertainment; Viviane Wanderley, MRM//McCann AAF-Utah is an organization of advertising and marketing professionals working to advance the industry in Utah. It provides networking and educational opportunities and diligently promotes the benefits and overall effectiveness of advertising to companies and governmental organizations. The membership consists of hundreds of professionals who participate in various ways in the advertising industry— agencies, clients, designers, photographers, printers, various advertising mediums, the media and students.


Utah Office of Tourism Locks Arms With Disney’s “The Lone Ranger”

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f you visit a special section of Utah’s tourism Web site www.visitutah.com/ things-to-do/filmed-in-utah/lone-ranger, you will be able to plan a vacation around Disney’s “The Lone Ranger’s” iconic location list. A five-day itinerary includes Upper Colorado River Scenic Byway Hwy 128, Arches National Park, Dead Horse Point, Canyonlands National Park, the Colorado River and Monument Valley. There’s even a video of Armie Hammer who plays John Reid, the Lone Ranger, talking about his favorite spots in Southern Utah. The Web site is one component of a manytiered partnership between the Utah Office of Tourism (UOT) and Disney. Making for a perfect fit with the UOT’s non-winter campaign, The Mighty 5™ characterizes Utah’s unique feature of having five national parks in close enough range to visit them all in one vacation. As it is said—Film is a billboard for Utah—the same Mighty 5™ feature is what makes Utah so enticing to use for location shooting. Jeremy Chase, account director at STRUCK, the creative agency for UOT says, “The Utah Office of Tourism has always tried to take advantage of when Hollywood’s in town.” It was an irresistible concept to co-brand Disney, Johnny Depp, Armie Hammer, Gore Verbinski, Jerry Bruckheimer with the Mighty 5™.

At the local industry screening of “The Lone Ranger” on July 3, 2013, Governor Gary Herbert spoke of the State of Utah as the third main character alongside Johnny Depp (Tonto) and Armie Hammer. Also at the local screening, Mary Ann Hughes, vice president of marketing for Disney noted that there were 574 Utah crew members who worked on the movie and said, “‘The Lone Ranger’ was one of the most difficult films we’ve done; we needed the best of the best. And Utah has the best of the best when it comes to crew.” This was Disney’s 24th film that used Utah as a location and the relationship is a solid one having begun decades ago with Leigh von der Esch, former director of the Utah Film Commission and then of the Utah Office of Tourism and now with Marshall Moore as director of the Utah Film Commission and Vicki Varela as Managing Director, Tourism, Film and Global Branding for the state of Utah. The marketing partnership between UOT and Disney is unprecedented and required the team on both sides to pull out all stops to make the June 22nd World Premier and the Fourth of July weekend release deadlines. Components of “The Lone Ranger” tie-in include a robust social media and online campaign featuring a sweepstakes to win a “Filmcation” that was designed and executed in-house at UOT by Director of Communications and Digital Strategy, Jay Kinghorn, who led not only the online campaign but also oversaw the details of the unprecedented co-branding extravaganza from the World Premier to the social media strategies. Jay says, “The central goal was drawing parallels between Disney’s ‘The Lone Ranger’ brand and the Mighty 5™.” He explains that there were challenges to accomplishing a many-pronged campaign but the assembled team was up for it. His eye was fixed on staying true to UOT’s message while adhering to Disney’s brand guidelines across an entire spectrum of media and communication platforms. “It took everyone’s efforts to make it happen,” says Jay. Love Communications, the media agency for UOT, worked with National Cine Media (NCM) to assemble an on-screen, lobby and online advertising program. This campaign included a commercial tying the iconic scenes in the movie to Utah that was co-created by Disney and UOT and was shown on the big screen prior to the movie as well as on screens above the concessions in Las Vegas, Los Angeles, San Francisco and Denver as well as standees in the lobby along with pre-roll video and banners online. Through UOT’s sponsorship of the world premier in Los Angeles, there were countless photos of Ranger celebs in front of the step-and-repeat background that included the “Utah–Life Elevated” logo as well as in front of the standees in the theater that

Governor Gary Herbert and wife Jeanette

Producer Jerry Bruckheimer and wife Linda

Arnie Hammer and Elizabeth Chambers

Actor Johnny Depp

ran in newspapers, magazines and on Web sites globally making for a success in, “visually linking Utah with the movie,” says Vicki Varela. She sees endless opportunities with digital media to leverage the streak of attention Utah is getting for its “Legendary Landscapes.” “It’s about stimulating people’s imagination through personal and persuasive conversations,” she says and plans to look through the lens of this co-branding experience and discover other partnerships that can deliver high-value exposure for Utah’s brand when it comes to tourism, film and business. summer 2013 |

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New Matrix building located in northern Utah

UTAH’S DAILY DOSE OF FIBER Utah’s Composite Supply Chain Encourages Economic Growth

By Adam MacKay, Governor’s Office of Economic Development

U

tah has situated itself strategically at the crossroads of creativity and technology. The competitive aerospace industry provides an ideal outlet for savvy marketers, advertisers, and creative artists to strategically align with key contributors in Utah’s thriving aerospace industry. We are in the middle of a world-wide massive transition from metallic structures to composite structures such as carbon fiber and Kevlar. Utah is poised as the composites epicenter, and today, composites and aerospace go hand in hand. The global demand for composites has risen dramatically, driven mainly by the search for greater efficiencies. Composites can be up to 30 percent lighter than

metallic structures such as aluminum while maintaining structural integrity. As an example, these attributes can improve fuel efficiency for airplanes. Utah is a proven leader in this dynamic industry because of the synergized collection of companies located in Utah. Utah’s recipe for success is a community effort with many contributors collaborating and implementing best practices in the workplace and fostering innovation. Utah is now home to more than 100 companies specializing in composites. Utah’s proficiency in composites and an extensive supply chain will help ensure Utah continues to be an industry leader in composites and aerospace manufacturing.

ATK is headquartered in Clearfield, Utah

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The Nature of Composite In addition to being lighter and stronger, composites are not affected by salt, corrosion or extreme temperature changes. As a result, composites such as carbon fiber are used in a wide variety of products ranging from lightweight, high-impact body armor, to rockets, high-end sports cars, commercial and private jets as well as recreational products. Utah’s strong composites industry began with ATK (Alliant Techsystems), formerly Thiokol Corporation, which helped the State become a national composites leader. ATK was the first key contributor to introducing composites to the aerospace industry. When it began manufacturing components to serve as rocket motor cases. Today, companies like Utah-based Exelis Aerostructures supply the fiber materials to ATK in order for ATK to manufacture structures for aerospace. Another example of Utah’s critical mass of companies working in the composites industry is Hexcel. Hexcel has advanced composite facilities around the world and is one of the country’s largest producers of carbon fiber and carbon fiber prepregs. The company’s current facility in West Valley City is one of its largest U.S. operations. Hexcel manufactures pre-impregnated materials for use in the aerospace industry and sells its materials to companies like Exelis, Boeing, Airbus, ATK and other aircraft manufacturers. Hexcel products are the first step in a local supply chain that ultimately produces structures ranging from large and small commercial airplanes, to key space and defense programs like the V-22, the F-35 and the C-17. Composite research and


development benefits other industries as well, as evidenced by the award-winning advanced composite rim bicycle wheels manufactured by ENVE in Ogden, Utah. Aerospace Thrives on Composites Composites have slowly been adopted by commercial aircraft, piece by piece, with successful results. Today, composites are key to modern aerospace manufacturing. The Boeing 787 Dreamliner is comprised of 50 percent composite materials. In order to support the production of the 787 Dreamliner, Boeing has a current composite assembly line at its Salt Lake-based facility where it is building the 787’s vertical fin. Following the success of Boeing’s existing Utah plant, the company recently announced a new 875,000 square-foot facility to manufacture its horizontal stabilizer for the 787. Boeing is the largest manufacturer of commercial and military aircrafts and is a world leader in aerospace technology. Boeing has operations in roughly 70 countries and customers in nearly 150 countries worldwide. Utah’s growing aerospace cluster and expanding Boeing production are key assets in the Boeing supply chain. Composites are used to build private aircraft as well. According to SyberJet, the Cedar City-based aircraft manufacturer, their SJ30 is the world’s fastest and longest range seven-seat light business jet currently in production. In fact, the SJ30 holds three world records for speed and distance. It comes as no surprise that the SJ30 is constructed largely out of composite fiber. This type of construction allows the SJ30 to truly excel. Defense and Unmanned Systems Rely on Composites Modern Military aircraft such as the F-22 Raptor have approximately a 60-percent composite structure. Unmanned aircraft, such as the Predator and Reaper, are almost entirely composed of composite structures. Hill Air Force Base’s Ogden Air Logistics Center is on the cutting edge of aerospace composites and is a key contributor for the Predator development, maintenance and testing. The maintenance crews at Hill Air Force Base have had four generations of aircraft maintenance to become experts in aerospace composites. Predator and Reaper Unmanned Aerial Systems (UAS) are driving innovation of this rapidly expanding material science technology. Unmanned Aerial Systems in the United States are currently used solely by public safety agencies, universities and other entities that receive special waivers from the Federal Aviation Administration (FAA). Due to the advances in technology, UAS have potential to expand into many different industries including manufacturing,

aerospace, transportation, agriculture production, natural resource management and homeland security. “Taking advanced military technology and using it for various civil and commercial applications, such as natural resource management, precision agriculture and emergency response are emerging UAS application opportunities,” said Marshall Wright, director of business development for the Governor’s Office of Economic Development (GOED). “These applications of UAS have the potential to create a large number of long-lasting, high-paying jobs.” Utah is home to the Army’s leading UAS testing site at Dugway Proving Ground, located in Utah’s West Desert. Companies such as Northrop Grumman, L-3 Communications, ImSAR and Lockheed Martin/Procerus, have built a vibrant and developing UAS and aerospace industry in Utah. Accelerating Growth for Aerospace and Composites in Utah Accelerate Utah’s Economic Growth Another benefit of having such a vibrant network is the incredible potential for aerospace and composites start-up companies to develop and thrive in Utah. A burgeoning marketplace exists in Utah where suppliers, manufacturers, distributors and retailers can all work closely

together and build off of each other’s successes. These Utah businesses have implemented “best practices” to create a nation-leading industry here in the great state of Utah. While Utah’s highly trained and highly educated workforce is essential to the composite industry’s success, the State has recognized an opportunity to continue accelerating an already vibrant industry cluster. Utah is investing in training specific to the composite industry and is aligning with the private sector, secondary and higher education to match emerging workforce talent with industry need. The aerospace economic cluster represents roughly 4.5 percent of all Utah state wages, and the average aerospace industry wage is roughly 90 percent higher than Utah’s average annual wage. The Society for the Advancement of Material and Process Engineering (SAMPE) has also been vital to building and sustaining Utah’s strong composites manufacturing industry as it creates the binding factor that assists the State’s composites experts and companies. Utah’s composites industry is paving the way for future innovation and growth. Whether supporting the aerospace industry or outdoor products, “This is the Place” for companies and careers in the composites business.

Dreamliner wows crowds in Salt Lake City, Utah The 787 Dreamliner made its final stop on the 4th segment of the Dream Tour in Salt Lake City where Boeing Fabrication employees who build the 787 vertical fin got to see the airplane up close and personal for the first time. The Boeing Salt Lake team assembles 787 vertical fin and horizontal stabilizer parts that when completed are shipped to Everett, Wash. and South Carolina where Boeing 787 Dreamliner airplanes are built. (Photo credit: The Boeing Company).

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Hitting Singles an interview with

John Haynes, PPBH retired managing partner John’s Principles of Sound Business 1. Have a succession plan 2. Always follow strategy 3. Don’t spend more than you make 4. Balance work, family and God 5. Practice accountability without blame 6. Advocate for your team— make them your family 7. Be honest and fair 8. Do the right things for employees 9. Do the right things for clients

Chuck Penna, Bill Cutting, John Haynes in earlier days 12

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by Susen Sawatzki


A

fter 28 years, Penna Powers Brian Haynes (PPBH) Managing Partner John Haynes retired in June of this year. It’s not often that you have the opportunity to sit down with a success story who will share their secret to success. That is just the opportunity I had when I sat down with John this month to talk about his success, the future for the agency and what’s next for him. adnews: How did PPBH prepare for your retirement? Haynes: The agency has had a succession plan in place since our founding. We have also been planning for and working toward the transition of handing the Managing Partner reins to Dave Smith for several years. Dave has been a partner with the agency for more than 10 years and has been at PPBH for 20 years. The transition was smooth and uneventful because of the execution of a welldesigned communication plan, consistent discussion with staff and clients and a gradual turning over of leadership. adnews: What is your approach for successfully running a business? Haynes: Hitting Singles. I knew that if we focused as a team on consistently hitting singles, we would make it in this business. If we try to hit a home run or a grand slam, we might strike out. We were very methodical and patient. Hit singles— just one base at a time. That worked well for us. We grew steadily and solidly with this approach.

adnews: You have always heralded a ‘strategic communication approach.’ What does this really mean? Haynes: The essence of strategy is to first have a plan of where you want to go or what you want to have happen. Think suitcase model, if you know where you’re going on a trip it is easier to pack. The same theory holds for communication. If you know where you’re going it’s easy to build the public relations message, the media plan, the creative execution, the social media effort—because you know what you’re trying to accomplish. A strategy also gives the client a framework and a reference so they can approve the direction with confidence. Often, it’s hard for a client to approve advertising because they don’t know the business like we do. Once we all agree on strategy, our approval rate on creative execution of the strategy is about 90 percent—on first-time presentation. It saves everybody money and pain. Since we always know where we’re going, packing’s not too bad. I use strategy in everything I do whether I am looking for a house, or clothing— whatever it is. You start with the strategy and everything else comes easy because you know where to think. You only do what serves the strategy. adnews: What will you miss most about the ad game? Haynes: The excitement of the challenge and getting to a solution that is inherent to the advertising business. It’s a fun business where we get to solve challenges and make an impact. We go home, we’re happy. Come back the next day, we’re even happier.

Partner Perspectives on John’s Legacy and Leadership: John Haynes has been a strategic giant in this market for over 28 years. And though he moves on as did Dennis Powers and Bill Cutting before him, their legacies echo in the halls of PPBH—and will forever. This agency partnership is very unique in that we have found great success by surrounding ourselves with the brightest minds in the market. Void from heavy egos and personal agendas, the PPBH team will drive forward as it has for the past 29 years. Providing its clients with unmatched professional communication, strategies and success. People may change, but the legacy they leave here remains and fuels the agency on a daily basis.

Any time that you have an icon like John Haynes step down, we want to make sure the transition is smooth for employees and clients, and that we embrace the wonderful things John has done for the past 28 years. This agency is in better shape than ever before because of John Haynes and his unique ability to simplify complex challenges, to operate with solid, financial mechanisms and to create and maintain an environment that cultivates creativity, strategy and great work. PPBH would not be where it is today without John Haynes. He will always be a part of this agency, as we will honor his legacy by the great work we will continue to do for our clients.

- Mike Brian, Partner, Digital, COO

- David L. Smith, APR, President, Managing Partner

adnews: What won’t you miss about the ad game? Haynes: The pressure. But, that’s what the business is, constant deadlines. I didn’t realize the amount of pressure you’re under to produce every day. Thirty projects in the works and 30 more coming down the pipeline and keeping 50 people busy and keeping the agency afloat. I didn’t recognize it—the constant pressure—until it was gone. I don’t feel that weight anymore. adnews: What’s next for PPBH? Haynes: We’ve got all the bases covered. PPBH will continue with founding partner and CEO Chuck Penna in charge of creative services and agency growth; COO Mike Brian leading the digital group and Dave Smith taking the helm as president and managing partner, PPBH’s leadership feels prepared and ready to continue the longevity and success of the firm long into the future. The partners also have the support of an experienced team of seven department directors. Many of our directors have worked at PPBH for 15 years or longer. adnews: What’s next for you? Haynes: I’m splitting time between managing my family’s business, Haynes Land and Livestock, as well as taking on a new challenge at LDS Business College developing an educational experience that mirrors real-world practices and leads to securing jobs and careers.

Since opening the doors over 29 years ago as employee #1, I’ve been very lucky to work with strong partners including John Haynes, Dennis Powers, Bill Cutting and current partners Mike Brian and Dave Smith. “Partner” is not just a title. We all come to work every day and look forward to working together to do the best work for our clients each day, and that is still the case. I had the good fortune to work side by side with John for 28 years. I learned a lot from him about leadership. It’s easy to run an agency in good times, but John’s leadership was put to the test during the tough times. That’s where John really shines, when you are hit with the hard times, he is calm, strategic and brings strong leadership to the group. John always said, “Clients need to know when they put their faith in us, they are putting their faith in a solidly-run business.” - Chuck Penna, Founding Partner, CEO summer 2013 |

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The House that Boede Built evolution of talent and leadership Lori Feld, managing director and Ted Tsandes, creative chief co-lead the Salt Lake and San Francisco offices of MRM//McCann with Dave Boede in role of Chairman Emeritus

Dave Boede

Lori Feld

Ted Tsandes

When you step off the elevator on the 14th floor of the World Trade Center in downtown Salt Lake City, you are transported to a world where global brands live and thrive—the sleek, stylish offices of MRM//McCann—not only one of the tech powerhouses in Utah, but also one of the best business-to-business marketing firms in the country, if not the world. Analytic firms such as Forrester and McKinsey and Gartner look here to understand the nature of the best business-tobusiness marketing practices. And that’s not even the the most interesting part of the story. It’s worth a brief deconstruction of what is now a force in the McCann Worldgroup system—the 250-plus-person Salt Lake office that also leads the 40-person San Francisco office. Imagine a 20-year-old Dave Boede working at Gillham Advertising in the mid 1980s. Gillham, was one of the largest advertising agencies in Utah and handled the largest financial institution, First Security Bank as its main client. In 1988, Dave felt the urge to join the fresh, brave Dahlin Smith White agency that pitched and won the intel account. Witness the birth of the technology bubble while the stalwart (quickly growing) team at DSW performed magic on the intel account, launching the “intel inside” brand to the world in a Superbowl commercial as well as paving the way for the new-found channel of enterprise technology marketing. Dave earned the title of partner shortly before the acquisition of DSW by EuroRSCG. The individuals who rose quickly to the top with Dave Boede at DSW/EuroRSCG were thoroughbreds Lori Feld, Ted Tsandes, Scott Kempema and a world-class ensemble now contributing to Salt Lake’s MRM//McCann office. In 2000, Martha Felt retired and offered Dave the managing partner position at marchFIRST— formed in 1998 from a blending of the Martha Felt Group, founded in 1995, with USWeb/CKS and then that entity with Whittman-Hart. One year later, marchFIRST filed bankruptcy. With great courage and ingenuity, Dave organized a buyout and kept the 40-person staff and clients intact as boede&partners. The dedicated team of partners focused on growth and increased revenues 90 percent by 2002 with clients that included ClearOne, Ingenix, Iomega, Manugistics, Mercator, Network Associates, Plantronics, SCT and Unisys. Once again, a Salt Lake agency appeared on the radar of a global network. By 2005, McCann Worldgroup acquired boede+partners. In 2011, McCann switched the Salt Lake office’s P&L from McCann to MRM. Dave was appointed president of MRM Americas leading seven offices from Toronto to Argentina and Lori and Ted were named co-directors of the Salt Lake office. In 2013, the Salt Lake office assumed leadership of the San Francisco office and Dave returned his attention to Salt Lake as chairman emeritus. Dave Boede is clever and charismatic as he underplays his impact. He says, “It’s one of the great stories in the market that this group continues to hang together from a continuous thread of evolution,” and describes, “It started with DSW. Those guys knew that you had to be very focused on what you do. We took what we know about technology and expanded it to what makes business-to-business marketing so valuable, what differentiates it, and we’ve been disciplined about that. “We are the pre-eminent business-to-business marketing firm in the McCann WORLDGROUP network as well as in the U.S. This is a testament to what we are able to accomplish. We have a very sophisticated model of customer engagement through the business-to-business cycle that involves everything from broad-based awareness all the way through to sales. These are smart 14

| summer 2013

people in our office who are so intelligent and so down to earth they are willing to jump in and do the hard stuff. They rise to the level that leads to the next level of understanding to be at the forefront.” Lori Feld simplifies the complex as she talks with poetic eloquence about the strategic model built by and unique to the Salt Lake office that places emphasis on the customer experience. “We’ve built this model that accounts for all the different phases of decision making—the customer journey. This model inherently helps our clients to see and hone in to where the problems are. We really dig in and get focused in order to achieve business impact. We build trust one success at a time, so that creates organic business growth for us. I don’t think there’s one client we have that hasn’t grown organically here.” Even though intel, Verizon and ExxonMobile left the McCann network, they remain loyal to the Salt Lake office for its specialized BtoB services. Other accounts include AOL, Microsoft, Mastercard Verisign and Ellucian. Ted Tsandes also feels suited to the BtoB marketing space. He says,” I’ve worked on everything, virtually everything, and I think BtoB fits my style. It’s not always going to be what people look at and win awards for but it’s built an agency that will be here for a long time.” As creative chief, he understands that the complex nature of relationship is at the core of a collaborative, creative team. What is particularly notable about Ted is his sincere demeanor. With interest in building a symbiotic environment, he is a social scientist. He says, “One of the important things that people don’t often realize is that agencies are fragile places. If you lose a person here and a person there, all of a sudden those become key people who change the culture of an agency. “I take pleasure in trying to help put together teams that have a lot of chemistry and work well together. When there’s that familiarity and that comfort, out of it comes really great creative.” He also sees the larger concentric circle of relationship when it comes to aligning creative teams with clients and is deliberate when things are served by adjustment. “We’ve had creative directors on a piece of business and for whatever reason things aren’t going great. Then you make one change and all of a sudden everything is great. If you stop to think about it, you realize how much of this business is built on relationships.” The Salt Lake office offers expertise in the full array of creative, strategy and marketing from advertising, design, digital, field and channel marketing, et al, providing a rich supply of talent to clients. While Lori and Ted bring their wisdom and style to running the Salt Lake and San Francisco offices, they build upon the bedrock of Dave’s philosophy: Be good to people.

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by Susen Sawatzki


The Summit Group Unfolds 4th Decade With New Leadership

F

rom a one-person public relations firm run out of a hotel room in the spring of 1982, to an 80-person, fullservice agency run out of its own building in downtown Salt Lake City, Bill Paulos mixed vision, a strong work ethic and the heart of a fierce competitor to build one of Utah’s most successful and lasting marketing communications firms. In the 1990s, he joined with partner, the late Steve Brown and niched in the franchise and healthcare sectors to secure a platform for further growth and expanded service offerings. Early into the new century, Bill and Steve invited Todd Wolfenbarger to become partner, and added expertise in telecom and bioscience while continuing to grow adding workforce and skill base to The Summit Group (TSG). Todd stepped into the partnership role with a lot to offer but feels he had more to gain. “I learn something from Bill every day. He has a really great business mind and holds great passion for this work. He once told me that lack of success is a vision problem, not a visionary problem. He says that real entrepreneurs can’t see the difference between problems and opportunities. That’s really true with him. He just puts his shoulder down and goes. That really drove the agency for the first 20 years and he turned it into a 30-plusperson agency. From there, we laid out a path for continued aggressive growth, and we are at 80 people now.” By late 2012, TSG was operating out of nine states including Utah, Florida, Georgia, Virginia, Pennsylvania, North Carolina, South Carolina, Michigan and Tennessee and served more than 65 markets across the nation. And 2012 account win AAA Utah joins legacy accounts SelectHealth, Mountain America Credit Union, Costa Vida Restaurants, Energy Solutions, Jones Waldo, T-Mobile, Massage Envy, ExtraSpace and SUBWAY® Restaurants in 33 markets. In May of 2013, the agency named two new partners, Christy Whitehouse and James Rabdau and two vice presidents, Sharon Roux and Jordan Howe. “James and Christy have been vital in the progress and growth of the agency,” says Bill, “Their promotions to partner are reflective of the changing face of the agency and will be catalysts toward achieving our ambitious growth plans for the future. I’m pleased to work with this larger group of dedicated leaders.” Christy joined TSG in 2005 following Dahlin Smith White where she worked on the Intel brand. While at TSG

Bill Paulos

Todd Wolfenbarger

Christy Whitehouse

James Rabdau

Sharon Roux

Jordan Howe

real entrepreneurs can’t see the difference between problems and opportunities she led the account services team and in 2008 launched TSG’s digital services practice. Todd characterizes Christy as asking the right questions and simply not letting something fail. James joined TSG in 2004 and became the agency’s VP of creative services. He was a creative director for Dahlin Smith White and for several design boutiques in Atlanta, Georgia and has worked with international clients, won numerous ADDY and AIGA awards and had work featured in HOW magazine, Print magazine, Creativity and AR100 among others. He is known as a strong strategic marketer to his team and is actually the first creative in the agency to hold a partner title. Sharon joined the agency in 2007 and serves as the director of human resources in her capacity as COO along with overseeing IT, facilities, administration management and finance. She shaped the growth of the agency through strategic recruiting and the creation of new systems that increase efficiency and productivity. Jordan joined the agency in 2007 and leads the agency’s largest team, strategic marketing and account services. Previous to TSG, he developed channel marketing expertise with Ingram Micro and has international marketing expertise having sourced, developed and marketed products with partnerships in China. With additional leadership strength in place, the agency plans to grow to 200 professionals by 2020 expanding its areas of service and expertise, explained Todd who said that if they achieve this goal, they will have developed multiple locations across the country. “The agency has grown in size, geography, specialty and breadth of services,” said Bill. “And as we have become bigger and more competitive on the national level, we have been able to attract some of the best talent out there—in Utah and elsewhere.” The Summit Group built a culture around a work and value ethic. The simple phrase, “You have to come to work,” is packed with emphasis on the action of working and bringing your highest value and performance expectations to the workplace every day. Todd says, “Every day you have to find a way to be valuable to the agency. We’re all trying to find the ways to make ourselves valuable to the agency and the client. It gives you a powerful sense of self in the agency.” And in the end, it is that same visionary, entrepreneurial spirit of the agency’s conception that pumps through the blood of TSG employees, who have collectively made the agency what it has become today.

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by Susen Sawatzki summer 2013 |

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Vérité - Reflecting on 20 Years as a Leading Interactive Agency in Utah

the building we’re in today in 2003. “Bootstrapping has its challenges because you don’t have that funding coming in to fund your vision - that ability to close deals with your clients with the reassurance that you can turn your vision into their reality. “It was very challenging back then. There weren’t a lot of people doing it. There was

From CD technology to mobile apps, Kimberley Jones has seen it all

A

fter 12 years selling and marketing technology products in Silicon Valley, Kim Jones found herself in Utah. It wasn’t necessarily a move that she foresaw, but it was a good move nevertheless. Her experience in Silicon Valley and her arrival in Utah ultimately paved the way for Vérité and her vision for communicating digitally. Today, Vérité is a leader in creative services and cutting-edge technology solutions for high-profile clients such as Intel, Symantec, Adobe, Visa and Mars Candy. how did vérité get to be 20 years old? what is the recipe for staying in a challenging, yet innovative industry?

It begins within the walls of the company. Vérité, has long maintained a culture of innovation and change. It is a lean, mean, nimble machine with tried-and-true processes that work. This stands out in an industry where technology changes all the time. Vérité has never relied on the status quo to lead the way, it has had to lead the way in many areas such as CD authoring (when no one else in Utah was doing it) and mobile apps. Vérité discovers and thrives in territory where others fear to tread. To begin to understand its success, let’s start with its culture that values its employees. “First of all, I never thought it was sensible to pay people below market rates. People leave, and the cost of retraining and everything is so much higher than any kind of advantage you get low balling an employee’s salary. From the get go I’ve always paid higher than most companies in town and I continue the same to this day and that is why I have some people who have been with me 8, 10, 15 years. “I know it’s hokey, but let your conscience be your guide, let your karma rule you, and pay your people a little more than the market will bear. I think that’s a good recipe.” what was it like in 1993 starting a technology agency in utah?

“When I started out I was bootstrapped so I didn’t have the modeling of today where there’s huge VC funding and things like that. I was much more organic in my approach to starting the company. “As a result, the company was out of my house for the first four years. I had people in my basement all hours of the night and day and then in about 1997 we got our first office in Draper and then we went to 16

| summer 2013

no Adobe or Macromedia or tooling that you could use, so we had to be creative about the ways to get online, and in order to do that, we had to use pretty robust programming languages to get there. “In the early days, our biggest challenges were how long it took to do what change looked like for the client. It took weeks to implement change for the client so we really felt like we were in the stone ages. “The fact that we were bootstrapped and that we were in the stone ages kind of surprises me that we’re still around to tell the story because we didn’t have a lot in our favor at that time. “Other challenges were convincing people to work with us because we had no track record and nobody was doing this work. I would go to clients like Iomega, Novell and Intel and say, ‘I have this idea—you could put it on a DVD—you could animate this Iomega drive to look like motorcycles. We didn’t have any portfolio back then so it was a matter of convincing people of this vision we were thinking about that was going to become a reality. Today we have a huge portfolio but back then it was not easy to demonstrate anything.” you led in paving the road for technology agencies and continue to be a market leader. what’s the next wave that requires vision and entrepreneurial ingenuity?

“For interactive agencies, the next big thing is understanding fundamentally more about the technology and the database connectivity behind creative campaigns. How you can use technology to advance creative campaigns because when you do something, it needs to be on social platforms, it needs to be on IOS, Android and then maybe it needs to be on the Web so maybe things have gotten to be a little bit backwards as far as the Web being your end-all primary landing place. That’s not necessarily so. “So what that does to an interactive agency is it complicates things even further

because you need to understand basically how to get your content driven by a central database and be able to understand how to display at every level; hence responsive design. “The whole reality behind responsive design is that you understand what the user interface is going to be like and less is going to be more. You’re not going to have a lot of pop-out windows or a lot of stuff going on. It’s about streamlining the most important content so it’s the most important thing that comes to the top of any device you’re on and understanding how you’re going to get a database to dish that out for you on every platform. That’s going to be the challenge. We’re ready for that challenge because we’ve been technical the whole way down the road but I think it’s going to present another layer of challenges for those traditional agencies that want to wake up one morning and enter the interactive. “The other angle to the new challenge is getting to consumers where they are, and especially, getting to that younger millennial audience because you never know where they are hanging out. The other big challenge within that age group is their perception of advertising itself. No longer can you blatantly advertise. You have to come up with a concept that they can relate to.” best part of your world?

“I like market changes. They create new opportunities for me. I love the thought that I can reinvent. A lot of people have to leave their jobs to reinvent. I can wake up one morning and reinvent—totally reinvent.”


agency s tat u s reports

c&s creative services

ef creative, inc.

agency fusion agency age: 10 years full-time employees: 14 agency headquarters: Salt Lake City, Utah key leadership: Brett Derricott, Founder/CEO; Bart Hubbard, Director of Operations; Dallas Browning, Director of Creative Services mission statement/slogan: [we should probably get one of those] full service or specialty: Specialty defining achievement: Make My Logo Bigger (online video that went viral) have job titles changed for the digital age?: Given that we were born in the digital age, our capabilities have actually changed in recent years to include more traditional services.

axis41 agency age: 12 years full-time employees: 84 agency headquarters: Salt Lake City, Utah key leadership: Ron Pynes, Partner; Reed Wright, Partner; Steve Wiest, Partner; Jon Baddley, VP Business Development; Amy Skylling, VP Strategy & Client Services; Matt Sherer, VP Creative mission statement/slogan: It’s not what you make, it’s what you make possible.(TM) defining achievement: Consistent y-o-y double digit growth. economic recovery plan and current status: Provide clients with strategic marketing to navigate the challenging economy. We have continued to grow business during the down-turn. have job titles changed for the digital age?: They are not just new titles, they are also new people with digital marketing skills and experience.

agency age: 20 years full-time employees: 1 agency headquarters: Salt Lake City, Utah key leadership: Greg D. Erickson, President, Creative Director mission statement/slogan: Graphic design services… with a fresh approach to grab your market share. full service or specialty: Specialty defining achievement: Success for our clients. economic recovery plan and current status: Training, less equipment purchases and moving to a home office space. have job titles changed for the digital age?: Some

fluid agency age: 15 years full-time employees: 21 agency headquarters: Bountiful key leadership: Ryan Anderson, Partner, Creative Director; Phil Case, Managing Director, Partner; Dean Simmons, Director of Client Services and Operations mission statement/slogan: The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territories. full service or specialty: Full Service

forthgear, inc. agency age: 17 years full-time employees: 10 agency headquarters: Kaysville, Utah key leadership: Brett Gee, Principal/Partner; Brent Hart, Principal/Partner; Debra Hunsaker, PR and Business Development Director mission statement/slogan: Profit-generating results that establish brand, capture market share, increase customer loyalty and support business objectives. defining acheivement: Nearly 18 years…and still standing. economic recovery plan and current status: Forthgear is diversified in its offerings, focused on business development, fiscally conservative and forward thinking, and we believe in treating our clients with a rare level of client intimacy. Those traits served us well during the downturn and will continue to be our underlying focus. We were ready for the downtown and recovered quickly. Business is booming. have job titles changed for the digital age?: Forthgear has consistently added new media services to our offerings. We employ specialists in online marketing/advertising, SEO, lead generation, email marketing, online performance analytics, social media and other digital marketing services. We continue to explore and train all of our employees in new marketing methods.

hint creative agency age: 7 years full-time employees: 3 agency headquarters: Salt Lake City, Utah key leadership: Christian Hansen Creative Director, Kevin Cantrell Art Director mission statement/slogan: Hint is a creative agency focused on elegant design solutions for visionary brands. full service or specialty: Full Service defining achievement: Designing the DC shoes catalog and American Eagle Vote T Shirt economic recovery plan and current status: Do work that gets noticed. have job titles changed for the digital age?: Our focus is on Art Direction which is universal in its reach and application.

agency status reports

agency age: Award-winning creative since 1987. full-time employees: 3 agency headquarters: Park City, Utah key leadership: Cathy Slusher, President; Skip Slusher, Creative Director mission statement/slogan: Find your aim. Win the game. full service or specialty: Full Service defining achievement: Winning the Stein Eriksen Lodge account in 1991; winning the Washington County CVB account in 2000; surviving the Great Recession and finally coming out on top. economic recovery plan and current status: Reducing costs, intense sales, intense networking. YTD billings currently up 67% over last year with significant profitability. have job titles changed for the digital age?: At C&S, we all wear many hats, so graphic designers have become web designers, public relations people have become social marketers, copywriters are now bloggers – but they are the best at what they do. We employ bright, young creatives complemented by accomplished marketers for superior client results.

summer summer 2013 2013 ||

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mrm//mccann love communications jakob marketing partners agency age: 14 years full-time employees: 16 agency headquarters: Holladay, Utah key leadership: Julie Jakob, CEO, Karl Jakob, Vice President mission statement/slogan: To provide amazing marketing solutions to entities willing and able to invest in marketing. full service or specialty: Full Service defining acheivement since founding: JMP has grown from zero employee to 20 employees within the last 5 years. economic recovery plan and current status: The main plan was to cut costs and increase efficiency. We are seeing dramatic results with those two action plans. have job titles changed for the digital age?: We increased the number of websites, mobile sites and mobile apps we design and program. We have also added a PR/social media manager to our staff along with quite a few young interns that help fuel the innovation fire and keep us up on current trends in the marketplace. is your agency experiencing a leadership transition?: We have broken down our company to specific departments with direct leadership coming from within each group in order to provide faster, more efficient training that is also very specialized.

jibe

agency status reports

agency age: 12 years full-time employees: 10 agency headquarters: Salt Lake City, Utah key leadership: Mark Farr, Managing Partner; Greg Lowe, Account Director mission statement/slogan: Let’s Jibe. full service or specialty: Full Service defining achievement: Design and execution of the original Skullcandy brand identity. economic recovery plan and current status: Stay active in the healthcare category and develop social media marketing services. Smooth Sailing so far! have job titles changed for the digital age?: Jibe has created several new titles including: Visibility Services Manager, Content Manager, and Online Activity Monitor.

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| summer 2013

agency age: Started in 1999, will celebrate our 14th anniversary in August. full-time employees: 40 agency headquarters: Salt Lake City, Utah key leadership: Tom Love, president & partner; Alan Reighard, VP of brand planning & partner; Preston Wood, creative director & partner; Rich Love, creative director & partner mission statement/slogan: Our mission is to help make Utah a better place to live and work for ourselves, our families, clients and communities. We do this by continuously and effectively engaging with the leading civic, philanthropic and business communities in the state. full service or specialty: Full Service defining achievement: We are extremely proud of: (1) Our long-tenured relationships with our clients; (2) Our 13-year streak of continued growth and profitability; (3) The physical result of our growth: the purchase of our office building which we now call “The Love Shack.” economic recovery plan and current status: We advised all of our clients about the importance of spending marketing dollars in bad economic times, stressing the companies that remain active during downturns recover much quicker than those that go dark. As far as Love Communications goes, it was during this period that we opened Studio Love, our full-service post-production company. have job titles changed for the digital age?: Not just job titles have changed. So have jobs. In addition to educating and expecting every Love employee to be knowledgeable in the digital word, we now have an entire department dedicated to helping clients with digital and online media. is your agency experiencing a leadership transition?: Yes, we are in the midst of transitioning to the next generation of leaders in all areas within our agency.

modern8 agency age: 12 years full-time employees: 5 agency headquarters: Salt Lake City, Utah key leadership: Randall Smith, Creative Director; Alysha Smith, Account & Office Manager; Mac Galeano, Art Director; Mike Harris, Designer; Maralee Nelson, Designer mission statement/slogan: modern8 exists to do superior design (acknowledged by peer review) for good clients (we don’t do work for jerks), have fun while doing it (meaning we have a life outside of our work) and we charge enough to maintain our core competence without losing our core character. full service or specialty: Specialty, Brand Design Agency defining achievement: The development of the Perception Brand 5d Process, a methodology successfully implemented for many modern8 clients. economic recovery plan and current status: This year is going to be better than last. have job titles changed for the digital age?: We are problem solvers that aren’t defined by titles.

agency age: 18 years full-time employees: 225 in Salt Lake City / 2,200 Worldwide agency headquarters: New York key leadership: Lori Feld, Managing Director; Ted Tsandes, Chief Creative Officer; Scott Kempema, Chief Growth Officer; Brian Deaver, Executive Creative Director; Kelly Hindley, Director of Strategic Services; Stephanie Mace, Director of Media Services; Chris Omer, Director of Digital Services; Amy Esser, Director of Human Resources mission statement/slogan: We are a diverse collection of craftspeople living at the intersection of creativity and technology, working together in the relentless pursuit of marketing results. full service or specialty: Full Service defining achievement: Consistent year-over-year growth, B2B Agency of the Year, B2B Interactive Agency of the Year, B2B CRM Agency of the Year. economic recovery plan and current status: Measured growth plan and hiring practices and appropriate cost reductions. have job titles changed for the digital age?: Digital is all about an immersive, omni-channel experience, personalized engagement and real-time measurement and optimization. As a result we have built significant practice areas around experience planning and design; engagement planning and execution; and performance analytics.

penna powers brian haynes agency age: 29 years full-time employees: 48 agency headquarters: Salt Lake City, Utah key leadership: Chuck Penna - Partner/CEO, Mike Brian - Partner/ Marketing and New Media Strategist, Dave Smith - Managing Partner mission statement/slogan: To make our clients’ business grow by offering a combination of brilliant strategic thinking, superb creative execution and unsurpassed customer service. In doing so, we will make our own business grow as we attract new clients. full service or specialty: Full Service defining achievement: Our defining achievement will occur in the summer of 2014 when PPBH celebrates 30 years in business. The defining achievement is our successful evolution from our start as an advertising agency to a complete communications company offering advertising, public relations, public involvement and digital services. economic recovery plan and current status: To ensure the health of the company, agency management has implemented the following economic policies since opening its doors: 1. Operate with zero debt. All capital expenses for equipment, building expansions, salaries and other expenses are paid in cash. 2. Diversify. To better adapt to changing economic climates, the agency services a mix of private and public sector clients. Current Status: The agency has grown each year for the past three years and is on track for 2013 to be its biggest year. have job titles changed for the digital age?: PPBH has not experienced a significant amount of change with job titles in the digital department. However, as new channels and technologies have come online, our developers have increased their skill sets and we have been able to offer increased communication channels for our clients’ programs, campaigns and initiatives. is your agency experiencing a leadership transition?: As planned, Partner John Haynes officially retired in 2013 and his role of Managing Partner was assumed by David L. Smith, APR, who has been a partner at the agency for the past decade.


r&r partners

saxton horne

snapp conner pr

agency age: 39 years full-time employees: 22 in Salt Lake City / 350

agency age: 19 years full-time employees: 61 agency headquarters: Sandy, Utah

agency age: 6 years full-time employees: 13 agency headquarters: South Jordan key leadership: Cheryl Snapp Conner, President; Jeremy Kartchner, Partner; Clay Blackham, Partner; A. Cory Maloy, Partner mission statement/slogan: The most progressive agency for business communications and public relations. full service or specialty: Full Service defining achievement: We purchased our own building space in 2008, a year and a half after our opening. economic recovery plan and current status: We didn’t change dramatically during the recession, but got much more efficient. Today we’re pioneering new products to make PR more accessible to entrepreneurs – the free PRScorecard.com and MyPRToolbox.com. have job titles changed for the digital age?: We include more writers in our mix, and we take greater care to leverage the increasing overlap between public relations and other related functions such as SEO, marketing, and lead generation as well.  is your agency experiencing a leadership transition?: Not currently, but all partners are taking on increasingly comprehensive business leadership roles.

Worldwide

agency headquarters: Las Vegas, NV key leadership: Billy Vassiliadis, CEO and

Partner; Bob Henrie, Partner and Principal; Mary Ann Mele, President/Chief Integration Officer; Catherine DeNaughel, Vice President and Managing Director, Salt Lake City; Kyle Curtis, Creative Director, Salt Lake City agency mission statement/slogan: We see the total client landscape. We discover truths that touch consumers. We create work that lives on. full service or specialty: Full Service defining achievement: Being awarded Brandweek magazine’s “Grand Marketer of the Year” Award for our “What Happens Here Stays Here” campaign for Las Vegas. R&R is the first agency to ever win this award. economic recovery plan and current status:

We weathered the economic downturn relatively well.

richter7 agency age: 42 years (Founded in 1971 by Bob

Fotheringham)

full-time employees: 32 agency headquarters: SLC (with clients from

Indiana to Hawaii) key leadership: Scott Rockwood, CEO; Dave Newbold, President & ECD mission statement/slogan: Disrupt the Status Quo full service or specialty: Full Service defining achievement: Accelerating the sales and awareness of our clients’ products and services, and thereby creating longevity of client relationships economic recovery plan and current status:

Onward and upward.

have job titles changed for the digital age?:

The addition of digital, social and analytics services has required titles that reflect those added capabilities.

riser agency age: 11 years full-time employees: 15 agency headquarters: Pleasant Grove, Utah key leadership: Michael Janda, Founder & CEO;

Jeff Jolley, President; Josh Child, VP Creative; Carol Call, VP Business Development mission statement/slogan: A no-drama approach to creating digital media for big brands. full service or specialty: Specialty defining achievement: Building our own building and doing over $2 million in revenue. economic recovery plan and current status:

Continue being top of mind with our clients and their friends so when the budgets come, we’re the ones they call. So far it’s going great! have job titles changed for the digital age?:

We were born digital and have never had a need to change. is your agency experiencing a leadership transition?: Our second tier management team

is playing a much larger role in our company today than in the past.

key leadership: David Blain, President; Bart Sharp, Account Director, Automotive; Spencer Beckstead, Account Director, Automotive; Scott Townsend, Director of Strategy & Planning; Lisa Roberts, Media Director; Brian McDonough, Creative Director mission statement/slogan: The structure, chemistry and experience to create success. full service or specialty: Full Service defining achievement: In progress economic recovery plan and current status:

The majority of our clients are thriving. Therefore, our focus is on growth and the strength of our teams.

have job titles changed for the digital age?:

The only “new” roles we have are in digital development/technology and social media. Otherwise client service, creative and media have included digital services in their offerings as part of an integrated approach to the market. is your agency experiencing a leadership transition?: Not a leadership transition as much

as a cultural transition. We have reorganized our teams and added people in key positions to grow and expand our business.

struck agency age: Axiom Design Collaborative founded

in 1995, Struck Creative Founded in 2003, Merged as Struck in 2009. full-time employees: 55 agency headquarters: Salt Lake City, UT key leadership: Steve Driggs, ECD; Brent Watts, ECD; Matt Anderson, ECD; Daniel Conner, CEO; Pauline Ploquin, COO; Ethan Heugly, CFO. mission statement/slogan: Be Greater Than, or simply put: b> full service or specialty: Full Service defining achievement: Named the 2011 AdAge Small Agency of the Year - Southwest Region economic recovery plan and current status:

We are shifting from project work to more longterm, strategic accounts that not only provide more creative leadership, but enable us to balance the ups and downs typically associated with project work. We have also determined to focus in on our core areas of industry expertise namely: travel and tourism, restaurants and franchise, fitness and active lifestyle, food and beverage, entertainment, and luxury brands. have job titles changed for the digital age?:

We expect all of our employees to be digitalforward and view our teams in terms of creative generalists and creative specialists. We recently shifted our structure to eliminate a title like “Interactive Creative Director” to become simply “Creative Director.” Now that individual can now solve a variety of our client’s marketing needs in a digital-forward, generalist way and tap into a variety of different creative specialists depending on the medium. is your agency experiencing a leadership transition?: We are continuing to grow our

Portland office and leadership titles are elevating there due to that growth.

the summit group communications agency age: 31 full-time employees: 76 agency headquarters: Salt Lake City, UT. Offices in SC, NC, Tenn, Fla, Va., Pa., Mich. key leadership: Bill Paulos, CEO/partner; Todd Wolfenbarger, president/partner; James Rabdau, creative services partner; Christy Whitehouse, digital services partner mission statement/slogan: We tell stories. In fact, we’ve found that a well-told story is the best way for businesses to engage with their audience to sell products and services. Because incredible things can happen when you get the right people to listen. We help our clients solve their business problems. full service or specialty: Full service advertising, digital & PR firm. defining achievement: TSG has had many defining achievements over the last 31 years, but one of our favorites is telling the weight loss story of Jared Fogle with SUBWAY® restaurants. In fact, this year, we celebrate the 15th anniversary of his SUBWAY® Challenge. We feel we’ve played a small part in helping many people lead healthier lives. economic recovery plan and current status: TSG was able to successfully weather the storm during the recession without an interruption to our business plan; in fact, we’ve seen steady profit and revenue growth for many years. have job titles changed for the digital age?: Not only have the job titles changed, TSG added an entire digital services department: a team of communication professionals dedicated to creating and maintaining all things that live on the www. We have helped our clients monetize their digital activity. It is imperative that these activities pay off for our clients in very real ways. is your agency experiencing a leadership transition?: Yes, TSG just welcomed two new partners, making four total including: founder/CEO Bill Paulos; president Todd Wolfenbarger, James Rabdau and Christy Whitehouse. Sharon Roux and Jordan Howe were also just made vice presidents of the agency.

summer 2013| | summer2013

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swivelhead design works agency age: 12 years full-time employees: 2-5 agency headquarters: 331 Rio Grande #305 / Salt Lake City, UT 84101 key leadership: Matt Doyle, Creative Director mission statement/slogan: Look Good. full service or specialty: Specialty - Swivelhead focuses on branding communications which includes branding, logos, style guides, brochures and websites, campaigns, touch screen kiosks, interface design, etc. defining achievement: Being able to adjust the business plan and thrive creatively and economically during two deep recessions. economic recovery plan and current status: Improve overall efficiency, including the invoicing and collections processes. have job titles changed for the digital age?: Like most agencies, Swivelhead also had to adapt to the changing design environment. In the early years, over 70% of our branding work was print based. Now, over 70% of our projects are interactive. To accommodate the shift, we have staffed accordingly and put together stategic partnerships.

targa media agency age: 10 years full-time employees: 2 agency headquarters: Salt Lake City, Utah key leadership: Jason Steed, President and CEO mission statement/slogan: Relationship Marketing to Earn and Keep Most Valuable Clients. full service or specialty: Full Service defining achievement: Clients have stayed with us since the founding of our company. economic recovery plan and current status: Core service offering is based on human behavior, not aging technologies. have job titles changed for the digital age?: Job titles have stayed consistent, though we’ve noticed titles of our clients fluctuating over time.

tda boulder

agency status reports

agency age: 24 years full-time employees: 30 agency headquarters: Boulder, CO key leadership: Thomas Dooley, Founder/CEO; Jonathan Schoenberg, Executive Creative Director/ Partner full service or specialty: Full Service defining achievement: Having beer on tap. economic recovery plan and current status: Do good work. have job titles changed for the digital age?: Yes is your agency experiencing a leadership transition?: More promotions for good people.

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summer2013 2013 || summer

vérité, inc. thomasarts agency age: 10 years old full-time employees: 120 agency headquarters: Farmington, Utah key leadership: Dave Thomas, CEO; Anne Wood, Office of The President; Troy Thomas, Office Of The President mission statement/slogan: We strive to become trusted partners with our clients, by providing strategic and creative communications expertise, lifting each to achieve the highest level of success possible. full service or specialty: Full Service defining achievement: By strategic design, a significant portion of the work received by ThomasARTS has been within two of the hottest and most quickly changing industries – health care and finance. This has shaped the course of the agency and proven to be a significant game changer. Other industries, including technology, retail and travel and tourism, have helped diversify the agency’s experience. However, with the transformation of health care and finance during recent years, ThomasARTS is the most sought-after ad agency in the country because of its experience in those two changing industries. The agency’s experience in these sectors has resulted in nearly 30 percent growth during the past 12 months. economic recovery plan and current status: Today it’s more important than ever to do more with less and to make every marketing dollar count. ThomasARTS has taken steps over the years to be more efficient and streamlined on behalf of its clients. Although the agency is large by Utah standards, it’s considered small, verging on mid-size, on a national scale. Ultimately the agency’s size, ability to offer multiple platforms and its variety of services under one roof have given it an adaptable, nimble approach that further fosters and develops trusted relationships with major national clients. The agency’s approach to response branding, ideation, creativity and streamlined efficiencies have help ThomasARTS secure both local and national recognition. It has been named by Inc. 5000 as one of the fastest-growing private companies (#233 in our industry and #2,565 overall) with a 92 percent growth rate. ThomasARTS was also named Utah’s top advertising firm in 2008, 2009, 2010, 2012 and 2013 by Best of State, Utah’s premier recognition and awards program. have job titles changed for the digital age?: ThomasARTS is committed to proactively expanding its service offerings to meet the ongoing evolution and needs of digital marketing. To meet these needs, ThomasARTS has pursued opportunities to grow its capabilities within both digital development and social media. Because the agency is prepared for a broad spectrum of needs, job titles have always been inclusive enough to reflect the growing range of skills employees use to find the best solution for clients even as media evolves. This approach has allowed the agency to successfully integrate traditional advertising and marketing with today’s growing and changing new media. is your agency experiencing a leadership transition?: While the executive board at ThomasARTS has remained consistent throughout the years, the agency aggressively hires high-level talented staff to meet the needs of its clients and to pursue growth opportunities. This commitment allows ThomasARTS to be nimble, proactive and streamlined when working with current and potential clients.

agency age: 20 full-time employees: 23 agency headquarters: Sandy, Utah key leadership: Kim Jones, Founder and CEO; Steve Smith, Partner, VP of Creative; Alan Walker, Partner, VP of Technology; Michelle Chatwin, Director of Account Services agency mission statement/slogan: Vérité is an energetic and highly innovative company who is always on the horizon of the next trend in creative technology to support the marketing initiatives of our clients. Since 1993, we’ve worked with the world’s leading corporations to deliver cutting edge creative and forward thinking web technologies to strengthen brands, reach audiences, and get results. Our goal is to produce the highest quality of communications and tools possible, while keeping the process simple and easy for clients. defining achievement: Our most defining achievements since our founding have included being one of the first interactive agencies in Utah to author and design CD and DVD back in the day. Today we have stepped up to be one of the first agencies involved with mobile apps development implementing cutting edge creative design with robust database integration strategies and native development for multiple platforms. economic recovery plan and current status: Our economic recovery strategies were two fold. Take a very conservative approach to financial management and combine that with a strong focus on diversifying our account base. This has served us well. We were able to tackle financial ebb and flow due to the fact that we saved money instead of spending it, and diversifying our account base allowed us to grow revenues with a variety of accounts instead of relying on just a few accounts. Our current status is that we are alive and well and back in growth mode again. have job titles changed for the digital age?: Well for us, the digital age is not new. We’ve been at the heart of the digital age since we were founded. We have not changed titles and how they are structured recently because we’ve always addressed roles to adapt to the digital landscape. We’ve always had digital architects and UI designers as part of our core roles.

the walton group, inc. agency age: Since 1985 full-time employees: 4 agency headquarters: Provo, Utah key leadership: Linda P. Walton, president mission statement/slogan: “Professionals at The Walton Group, Inc. provide dynamic public relations, advertising and integrated marketing designed to solve client and community challenges with professional ethics, useful creativity, the best available resources and personal attention for mutual success.” full service or specialty: Full Service defining achievement: “Staying in business, in Utah, since 1985.” economic recovery plan and current status: Business is booming!!


a d ag e n c y d i r e c to ry

ad agency

ad agency continued

Marketing & Strategic Communications. C&S provides full-service advertising, public relations, web designs and integrated campaigns to generate results. We specialize in resort, real estate, professional and entrepreneurial clients. Award-Winning since 1987.

jakob marketing partners Julie Jakob p 801.930.5354 f 801.930.5886 4535 South 2300 East Holladay, UT 84117 email: julie@jakobmp.com web: www.jakobmp.com We’re more than your average advertising agency, we are your marketing partner. We will help you come up with a plan that will do more than look good on paper, it will produce results. And you never need to look any further for design, printing, website development, or media placement. We can do everything you need to brand and promote your business right here in Holladay.

fluid

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

jibe media Mark Farr p 801.433.5423 175 West 200 South Suite, 3002 Salt Lake City, UT 84101 email: info@jibemedia.com web: www.jibemedia.com Energy, creativity, strategy, and true new media expertise – along with the usual services. Call for a complimentary consultation and demonstration of what it’s like when your marketing Jibes.

Integrated Marketing & Communications — meaning everything listed in this directory. Profit-generating results that establish brand, capture market share, increase customer loyalty and support business objectives.

holmes & co. advertising

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

Lori Feld, Managing Director Scott Kempema, Chief Growth Officer p 801.257.7700 f 801.257.7799 60 East South Temple Salt Lake City, UT 84111 A member of the world’s most experienced and largest global advertising network, MRM//McCANN is a fullservice integrated marketing communications company with broadbased digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes: • Strategic Services -- market research, brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relationship marketing, social media and viral marketing • Creative Services -- corporate identity, advertising, demand creation, digital marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting PROCESS?BREAKDOWN • Production Services -- print C:?25 M:?100 production, video and broadcast Y:?100 K:?25 production, digital production

penna powers brian haynes

love communications Tom Love p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: tlove@lovecomm.net web: www.lovecomm.net Love is a many splendored thing, including, but not limited to, a fullservice agency with expertise in brand planning, advertising, digital marketing and public relations. Working with Love means connecting clients to their customers, consumers and communities, and doing so in a meaningful way. Find out why all you need is Love.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners The depth and expertise of a national Top-10 independent agency, with the personal commitment and service of a local Salt Lake shop. The best of both worlds.

richter7 Dave Newbold, President/ECD p 801.303.1501 208 South 400 West, Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com We reach the brain cells that haven’t been killed yet.

riester

PMS?BREAKDOWN CLOSEST PMS?1807?

forthgear, inc. Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com

ad agency continued

mrm//mccann

c&s creative Cathy Slusher, President p 435.649.1234 f 435.649.1287 5532 Lillehammer Lane PO Box 2669 Park City, UT 84060 email: cathy@cscreate.com web: www.cscreate.com

ad agency continued

Chuck Penna p 801.487.4800 f 801.487.0707 1706 Major Street Salt Lake City, UT 84115 email: cpenna@ppbh.com BLACK web: www.ppbh.com Guessing is expensive. As a fullservice Advertising, PR, Digital, Public Involvement and Social Media agency, we don’t guess — we produce results.

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

REVERSED

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Our roots run deep in traditional media, and our sights are set on the digital future. We’re the spark behind some of Utah’s most powerful brands. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne. summer 2013

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a d ag e n c y d i r e c to ry ad agency continued

i llu s t r at i o n brand development

brand development continued

stephen hales creative, inc. Stephen Hales p 801.373.8888 f 801.373.8859 2230 N University Parkway, Suite 7D Provo, UT 84604 email: stephen@halescreative.com web: www.halescreative.com blog: www.halescreative.com/blog We’ve helped clients across the US and in two foreign countries build great brands since 1982. See our current portfolio on the Web: halescreative.com.

bailey-montague graphic design agency fusion p 801.960.2030 155 North 400 West, Suite 460 Salt Lake City, UT 84103 web: www.agencyfusion.com Visual Identity, Naming, Brand Architecture, Marketing Collateral, Marketing Strategy, and Web Design. If you’re a brand--or want to be--we’ll help you know who you are and make you look your best.

axis41

vox creative Lorena Riffo-Jenson p 801.364.8900 f 801.364.3780 1055 East 2100 South, Suite 201 Salt Lake City, UT 84106 email: lorena@vox-creative.com web: www.vox-creative.com Advertising-Branding-Design-Latino Marketing-Public Relations-Web

Jon Baddley p 801.303.6308 f 801.303.6339 48 West Market Street, Suite 300 Salt Lake City, UT 84101 email: jbaddley@axis41.com web: www.axis41.com Axis41 is a marketing communications agency that combines strategic planning, brand design, and leading technologies to deliver complete marketing solutions for their clients. Headquartered in Salt Lake City and founded in 2001, the agency is comprised of a team of 71 individuals who are experts in business strategy, design, content creation, technology, and marketing integration. .

Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

Mark Farr p 801.433.5423 175 West 200 South, Suite 3002 Salt Lake City, UT 84101 email: info@jibemedia.com web: www.jibemedia.com Energy, creativity, strategy, and true new media expertise – along with the usual services. Call for a complimentary consultation and demonstration of what it’s like when your marketing Jibes.

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summer 2013

marian mcdevitt p 801.582.3082

r&r partners

r&r partners Cathie DeNaughel, p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners If a picture is worth 1,000 words, our illustrations are worth somewhere in the neighborhood of 1,639. We do animation, too.

fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

ma r keting r esea rch dir ecto ry qualitative research PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

riester fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

PMS?BREAKDOWN CLOSEST PMS?1807?

The ad world is always changing. So BLACK are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

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We are a talented group of designers. Call us today for your branding, web, and print solutions. Rob, Hugh and Paul.

R&R Partners was the first agency in America to be named by Brandweek magazine as Grand Marketer of the Year. We get branding.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com

jibe media

Rob Ronald p 801.328.0573 f 801.320.0575 email: rob@baileymontague.com web: www.baileymontague.com

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the industry’s latest research techniques.


d e s i g n d i r e c to ry print design

print design continued

print design continued

print design continued

modern8 richards & swensen bailey-montague graphic design Rob Ronald p 801.328.0573 f 801.320.0575 email: rob@baileymontague.com web: www.baileymontague.com We are a talented group of designers. Call us today for your branding, web, and print solutions. Rob, Hugh and Paul.

fluid

holmes & co. advertising Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

kerman design, inc.

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Creative communication solutions for business and beyond. Branding, collateral, booklets, Interpretive exhibits and displays. Results-driven, client friendly, experienced and effective!

Sandy Kerman p 801.486.6206 f 801.463.9478 1390 South 1100 East, Suite 106 Salt Lake City, UT 84105 email: sandy@kermandesign.comweb: www.kermandesign.com

marian mcdevitt p 801.582.3082

modern8 Randall Smith p 801.355.9541 f 801.355.6309 145 West 200 South Salt Lake City, UT 84101 email: randall@modern8.com web: www.modern8.com We are a brand design agency and offer strategic and creative services to achieve shared goals. We create identities, Web sites and printed communications through the use of the Perception Branding 5D process, to position clients and express their brand message through the most important touch points. modern8 has created successful programs for public and private clients alike, including YESCO, Architectural Nexus and HealthCare Insight.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

Mike Richards p 801.930.9862 6610 Juliet Way Cottonwood Heights, UT 84121 email: mike@richswen.com web: www.richswen.com Establish a brand, package a product, create a fresh new look, launch a product, or start a new business. We develop communication design that provides a voice for a company, articulating its message, inspiring people, building reputations, and capturing market share.

royter snow design Randy Royter, Scott Snow p 801.484.0419 1537 South Main Street Salt Lake City, UT 84115 email: bigr@royter-snow.com email: ssnow@royter-snow.com web: royter-snow.com Marketing, Graphic Design, Web, Branding, Illustration. We recognize the importance of integrating innovative design with solid marketing communications. With over 29 years of experience we work to develop effective and creative solutions designed to do one thing: achieve results.

Our favorite thing to design is an upward sales curve, via logos, websites, collateral, sales materials, ads and more.

mar keting resea rch directory quantitative research

Be (seen) more

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

riester fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

PMS?BREAKDOWN CLOSEST PMS?1807?

The ad world is always changing. So BLACK are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the industry’s latest research techniques.

Reach the most upscale, educated and loyal audience on television. Promote your brand, build goodwill and support KUED. Sponsor the quality PBS programs on KUED 7.

Call

the KUED Development Department for pricing information.

801-581-4302

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d e s i g n d i r e c to ry

web design

web design continued

web design continued

holmes & co. advertising agency fusion p 801.960.2030 155 North 400 West, Suite 460 Salt Lake City, UT 84103 web: www.agencyfusion.com We’ve been building websites since the 70’s. Figuratively. Want to build an online store? We can help. Current website need a facelift? Call us. Killer app concept just got funded? Let’s do it.

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Award-winning information architecture, design and content, all built to current online best practices. See for yourself at rrpartners.com.

web design continued

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com We create sites that suit your brand and give users an experience to keep them coming back. Our team of designers, programmers and digital strategists collaborate with you in creating web designs that get results. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Steve Wright p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: info@lovecomm.net web: www.lovecomm.net We connect great website design and great online brands with your unique business needs. As a full-service strategic communications agency, Love Communications has the experience and depth to produce award-winning user interface tools, lead generation strategies and direct to consumer campaign messaging.

modern8

forthgear, inc. Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com Integrated Marketing & Communications — meaning everything listed in this directory. Profitgenerating results that establish brand, capture market share, increase customer loyalty and support business objectives.

red olive

love communications

Matthew Moeller p 801.545.0410 f 801.907.7410 1124 W. South Jordan Parkway, Suite C South Jordan, UT 84095 email: info@redolive.com web: www.redolive.com Red Olive® is a Creative Agency that specializes in Web design, print design, branding and search engine marketing. Red Olive® combines gorgeous insightdriven design with standards-compliant coding to create effective business solutions for our clients. We design, develop, and market.

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

modern8

riester

Randall Smith p 801.355.9541 f 801.355.6309 PMS?BREAKDOWN 145 West 200 South CLOSEST Salt Lake City, UT 84101 PMS?1807? email: randall@modern8.com web: www.modern8.com

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com

We are a brand design agency and offer strategic and creative services to achieve shared goals. We create identities, Web sites and printed BLACK communications through the use of the Perception Branding 5D process, to position clients and express their brand message through the most important touch points. modern8 has created successful programs for public and private clients alike, including YESCO, Architectural Nexus and HealthCare Insight.

Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry. com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

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d i r e c t r e s p o n s e d i r e c to ry

direct response agency

direct response agency continued

database marketing

prepacked coupons money mailer of utah

mrm//mccann Lori Feld, Managing Director Scott Kempema, Chief Growth Officer p 801.257.7700 f 801.257.7799 60 East South Temple Salt Lake City, UT 84111 A member of the world’s most experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broadbased digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes:­ • Strategic Services -- market research, brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relationship marketing, social media and viral marketing • Creative Services -- corporate identity, advertising, demand creation, digital marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting • Production Services -- print production, video and broadcast production, digital production

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Your advertising should be an investment in your business, not an expensive guessing game. Our extensive experience in traditional DR coupled with cutting-edge database strategies drive performance and response. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

f

s re

stilson productions, llc Eric Stilson p 801.571.6277 f 801.571.6256 11475 South 2875 East Sandy, UT 84092 email: estilson@stilson-stilson.com web: www.stilson-stilson.com A leader in the direct response television industry having produced more than $2 billion in sales for clients worldwide. Direct Response clients include BowFlex, Nordic Track, HealthRider, AB DOer, AB Roller/trainer, Pilates, MyGym, WorldTel, JumpSnap, LDS Church, Shriners Hospitals for Children, DrugTalk, NatureSleep, and many more. Winner of many national awards, including five “Infomercial of the Year” awards. Celebrating our 32-year anniversary. Specializing in high-quality production and DRTV marketing strategy.

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

list broker / manager

american name services richter7 Dave Newbold, President/ECD p 801.303.1501 208 South 400 West, Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com

vérité

Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry. com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

Money Mailer provides turnkey fullcolor co-op saturation and segmented “targeted” mailing programs both locally and nationally. We design, produce and mail.

How good is R&R’s database marketing? Call us at 801-531-6877 for a personal direct response.

Database marketing is a science. And we happen to be scientists.

Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com

Dave Riley p 801.944.3999 f 801.944.3996 8184 Highland Drive, Suite C-1 Sandy, UT 84093 email: driley@moneymailer.com web: www.moneymailer.com

infomercials

stilson productions, llc Eric Stilson p 801.571.6277 f 801.571.6256 11475 South 2875 East Sandy, UT 84092 email: estilson@stilson-stilson.com web: www.stilson-stilson.com

Jerry Williams p 801.235.8061 f 801.764.0613 774 South 400 East Orem, UT 84097 email: jwilliams@a-names.com web: www.americannameservices.com American Name Services analyzes, houses, and provides targeted Consumer and Business Marketing Data for marketers. We specialize in Email, Phone and Address data utilizing thousands of sources, Nationally and Internationally, to pinpoint prospective clients and buyers. Our newest product, BillboardEmail, is an affordable email reputation management and deployment service for Small Businesses. Since 1995, we have provided direct marketing strategies to direct marketers, large and small, domestically and abroad. As a full-service agency, from concept to deployment, our services combine over 50 years of experience with the tradition of providing personalized service with an expert marketing vision.

A leader in the direct response television industry having produced more than $2 billion in sales for clients worldwide. Direct Response clients include BowFlex, Nordic Track, HealthRider, AB DOer, AB Roller/trainer, Pilates, MyGym, WorldTel, JumpSnap, LDS Church, Shriners Hospitals for Children, DrugTalk, NatureSleep, and many more. Winner of many national awards, including five “Infomercial of the Year” awards. Celebrating our 32-year anniversary. Specializing in high-quality production and DRTV marketing strategy.

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d i r e c t r e s p o n s e d i r e c to ry mailing services

advantage utah Jeremy Taylor, Sales Manager p 801.428.3900 f 801.428.3933 2620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119 email: jtaylor@advantageinc.com web: www.advantageinc.com

variable data printing

advantage utah Jeremy Taylor, Sales Manager p 801.428.3900 f 801.428.3933 2620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119 email: jtaylor@advantageinc.com web: www.advantageinc.com

Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, wide format, full in-house finishing, mailing, and direct marketing.

Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, wide format, full in-house finishing, mailing, and direct marketing.

conquest graphics

conquest graphics

Brian Redden, VP of Sales p 800.707.9903 1952 West 1500 South Salt Lake City, UT 84104

Brian Redden, VP of Sales p 800.707.9903 1952 West 1500 South Salt Lake City, UT 84104

email: Brian.Redden@conquestgraphics. com

email: brian.redden@conquestgraphics.com

web: www.ConquestGraphics.com Conquest Graphics, formerly Lorraine Press, is a leading provider of offset printing, variable data printing, and direct mail services since 1922. We have manufacturing operations in Utah and Virginia, and serve a nationwide client base.

salt lake mailing & printing Bert Bailey, Sales Manager p 801.974.7600 f 801.974.3047 1841 Pioneer Road Salt Lake City, UT 84104 email: bert@saltlakemailing.com web: www.saltlakemailing.com Salt Lake Mailing and Printing has over 20 years specializing in Direct Mail, Variable and Offset Printing – Simply call and let us help make your direct mail program easy. Everything you need is under one roof – from state-of-the-art equipment to knowledgeable people, and everything you need from start to finish. You’ll also be delighted with our level of service.

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web: www.ConquestGraphics.com Conquest Graphics, formerly Lorraine Press, is a leading provider of offset printing, variable data printing, and direct mail services since 1922. We have manufacturing operations in Utah and Virginia, and serve a nationwide client base.

variable data printing continued

variable data printing continued

salt lake mailing & printing molding box p 801.307.2224 f 801.307.2227 2625 South 600 West Salt Lake City, UT 84115 email: inquiry@moldingbox.com web: www.moldingbox.com Molding Box is a specialized digital print solution provider, offering shortrun, quick-turn printing, including variable data solutions, web-to-print online store-fronts, direct mail marketing, shipping & handling services, short-run booklets & DVD/CD duplication. With the unleashed power of our iGen4 production environment, our unique value is realized when we combine an extraordinary level of industry knowledge with responsiveness, flexibility and dedication to an unbelievable customer experience. Please contact us for all of your digital printing needs.

Bert Bailey, Sales Manager p 801.974.7600 f 801.974.3047 1841 Pioneer Road Salt Lake City, UT 84104 email: bert@saltlakemailing.com web: www.saltlakemailing.com Salt Lake Mailing and Printing has over 20 years specializing in Direct Mail, Variable and Offset Printing – Simply call and let us help make your direct mail program easy. Everything you need is under one roof – from stateof-the-art equipment to knowledgeable people, and everything you need from start to finish. You’ll also be delighted with our level of service.


i n t e r ac t i v e d i r e c to ry e-mail marketing

e-mail marketing continued

local online marketing

online promotion / search marketing

hyperx media

american name services Jerry Williams p 801.235.8061 f 801.764.0613 774 South 400 East Orem, UT 84097 email: jwilliams@a-names.com web: www.americannameservices.com American Name Services analyzes, houses, and provides targeted Consumer and Business Marketing Data for marketers. We specialize in Email, Phone and Address data utilizing thousands of sources, Nationally and Internationally, to pinpoint prospective clients and buyers. Our newest product, BillboardEmail, is an affordable email reputation management and deployment service for Small Businesses. Since 1995, we have provided direct marketing strategies to direct marketers, large and small, domestically and abroad. As a full-service agency, from concept to deployment, our services combine over 50 years of experience with the tradition of providing personalized service with an expert marketing vision.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry. com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

Alan Pohlman p 801.566.0670 x 305 f 801.858.6254 1935 East Vine Street, Suite 420 Salt Lake City, UT 84121 email: apohlman@hyperxmedia.com web: www.hyperxmedia.com

fluid

Advertise directly to your local audience with targeted and optimized campaigns on Utah’s only network of 200 local web sites. Increase local traffic and sales with our geo-targeted SEO, paid search, e-mails, social media and mobile marketing.

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

online-lead generation

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Our strategic lead generation campaign offerings include custom landing pages, a/b testing, conversion optimization and more. All customized for your needs, which results in higher quality leads.

cd / dvd authoring database development/ e-commerce / e-learning

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry. com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

forthgear, inc. Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com Integrated Marketing & Communications — meaning everything listed in this directory. Profit-generating results that establish brand, capture market share, increase customer loyalty and support business objectives.

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Our online expertise includes display advertising, PPC, SEO, social media campaigns and advertising, etc. Working with a full-service agency guarantees brand protection from start to finish.

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i n t e r ac t i v e d i r e c to ry software development

web development

web development continued

agency fusion

love communications

web development continued

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

p 801.960.2030 155 N 400 W ste 460 Salt Lake City, UT 84103 web: www.agencyfusion.com Our award-winning system architects and software developers build apps, websites, and software tools so cool that robots drool.

axis41 Jon Baddley p 801.303.6308 f 801.303.6339 48 West Market Street, Suite 300 Salt Lake City, UT 84101 email: jbaddley@axis41.com web: www.axis41.com Axis41 is a marketing communications agency that combines strategic planning, brand design, and leading technologies to deliver complete marketing solutions for their clients. Headquartered in Salt Lake City and founded in 2001, the agency is comprised of a team of 71 individuals who are experts in business strategy, design, content creation, technology, and marketing integration.

Steve Wright p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: info@lovecomm.net web: www.lovecomm.net We bring digital interactivity to life in amazing ways with astounding results. As a full-service strategic communications agency, Love Communications has a team of interactive specialists who create digital animation, rich media interaction, email marketing campaigns, lead generation programs and more.

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

fluid PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

riester

The ad world is always changing. So are we. We’re Fluid. We’re PMS?BREAKDOWN a digital CLOSEST marketing, advertising and PMS?1807? design agency that isn’t afraid to look for solutions in unexplored territory.

BLACK

REVERSED

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David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Technology fuels new opportunities to engage customers, but it can also cloud a company’s availability to focus its message and branding. Our digital media teams are experts at helping our clients clear the interactive air. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

r&r parnters

Our team has built work for Mazda, Boeing, Las Vegas, Ford, Nike and many more. That same team is available to work for you.

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

saxton | horne

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com Your website has to work for you. We connect the newest technologies and best-in-class design with proven project methodologies to insure online success.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.


m e d i a bu y e r s d i r e c to ry traditional media buying

traditional media buying continued

online media buying

r&r partners

r&r partners fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Four of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.

fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 PMS?BREAKDOWN CLOSEST email: lisa@holmesco.comPMS?1807? web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, BLACK great creative, media planning/buying and all other aspects of marketing, communications and advertising.

REVERSED

Peggy Conway p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: pconway@lovecomm.net web: www.lovecomm.net One of the Intermountain West’s most experienced and versatile media planning, buying and placement teams, versed in TV, radio, outdoor, newspaper, magazine and online opportunities.

Four of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.

riester

riester Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com With consumer media habits changing at warp speed, RIESTER has the professionals to insure your message is going where your audience is.

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 PMS?BREAKDOWN CLOSEST 546 South 200 West PMS?1807? Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Online media services, including search engine optimization and marketing, social media marketing, rich-media BLACKmicro-site banners for Web advertising, creation and lead generation and capture programs.

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Few agencies bring as much clout or place as much media as Saxton Horne. As one of the biggest media buyers in Utah and the Intermountain West, we maximize the media dollar for all of our clients–large or small. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company–that’s Saxton Horne.

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com With consumer media habits changing at warp speed, RIESTER has the professionals to insure your message is going where your audience is.

saxton | horne

saxton | horne love communications

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

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holmes & co. advertising

online media buying continued

E s t a b l i s h e d 19 9 3

mediamax

Joel Morris REVERSED p 801.355.1920 f 801.355.1925 8 East Broadway, Suite 201 Salt Lake City, UT 84111 email: jmorris@mediamaxslc.com Utah’s leader in media planning and buying. We are the single media buying service licensed to use all major media research firms. A locally owned company with the ability to plan and buy nationally.

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Few agencies bring as much clout or place as much media as Saxton Horne. As one of the biggest media buyers in Utah and the Intermountain West, we maximize the media dollar for all of our clients–large or small. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company–that’s Saxton Horne.

mediamax

Custom Publishing and Content Services

Joel Morris p 801.355.1920 p 801.355.1925 8 East Broadway, Suite 201 Salt Lake City, UT 84111 email: jmorris@mediamaxslc.com

Print, e-newsletters and social media

E s t a b l i s h e d 19 9 3

Utah’s leader in media planning and buying. We are the single media buying service licensed to use all major media research firms. A locally owned company with the ability to plan and buy nationally.

CONTENT W I T H R E L E VA N C E by adnews

Content strategy and execution when you need objectivity, discretion and professional judgement. Call today and discuss how a sound content strategy charts your course for brand ubiquity.

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mobile marketing strategy

pu b l i c r e l at i o n s d i r e c t o r y

public relations

public relations continued

public relations continued

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intrepid hybrid communications fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

375 West 200 South, Suite 275 Salt Lake City, UT 84101 p 801.481.9482 PMS?BREAKDOWN CLOSEST web: www.intrepidagency.com PMS?1807? Intrepid uses consistent and cohesive messaging and applies it to all communication vehicles, providing expert advertising, branding, social media, Web design and event management.

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité, a digital communications agency founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our website. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com With one of the largest PR staffs in the West, and one of the best, RIESTER has the depth and ability to optimize your PR efforts.

BLACK

love communications vérité

riester

Angie Welling p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 REVERSED email: awelling@lovecomm.net web: www.lovecomm.net Complete PR and governmental relations, crisis communications, media training and issues marketing services directed by the award-winning team at Love Communications. Smart thinking. Proven results.

Media relations, crisis communications, media training, issue advocacy, corporate communications, special events and community outreach—we do it all, and we do it well.

richter7 Dave Newbold, President/ECD p 801.303.1501 208 South 400 West Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com

Linda P. Walton, APR, Fellow, President p 801.812.0125 f 801.374.6708 725 North 1890 West, Suite 37A Provo, UT 84601 email: linda@thewaltongroupinc.com web: www.thewaltongroupinc.com “CLIENTS WANTED: Intelligent, business-oriented clients needed for association with agency capable of producing creative, hard-hitting communication products and services.”

scribe public relations & marketing inc. Melissa Clyne p 801.486.6763 f 801.463.0109 1760 East Hollywood Avenue Salt Lake City, UT 84108 email: melissa@scribepr.com web: www.scribepr.com Scribe provides expertise, direction, and determination in the management and implementation of public relations and marketing programs. Proven results for satisfied clients in commercial real estate, consumer products, manufacturing, and professional service companies

r&r partners Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

the walton group, inc.

snapp conner pr

wilkinson ferrari & co. strategic communications Brian J. Wilkinson APR p 801.364.0088 m 801.673.5615 1371 East 2100 South, Suite 100 Salt Lake City, UT 84105 email: brian@wfandco.com web: www.wfandco.com Wilkinson Ferrari & Co. takes reputation management seriously. We specialize in strategic communications, issues management and public involvement – all grounded in solid research and planning, creative execution and meaningful evaluation. Our team of experts has been building great reputations for public and private organizations since 1993.

Cheryl Snapp Conner p 801.994.9625 1258 West 104th South, Suite 301 South Jordan, UT 84095 email: cheryl@snappconner.com web: www.snappconner.com

zabriskie & associates

Snapp Conner PR provides all aspects of strategic and tactical PR for companies in the technology, business and lifestyle space. We assist organizations ranging from start-ups and growth companies to established ventures in creating PR programs for maximum business results. Our clients include ContentWatch, Fishbowl, InsideSales, Lendio, MultiLing, Nelson Labs, ObservePoint, O.C. Tanner, Valcom, Veracity Sollutions, and Zenger Folkman.

Backed by years of experience, we are Utah’s oldest independent firm. We offer a wide selection of services including media, government, lobbying, community and employee relations; crisis management and special events. High-level contacts in business and government. Counseling and strategic planning are a specialty. PRSA Silver Anvil winner. Regional and national affiliations.

Dale Zabriskie, APR, PRSA Fellow p 801.484.7272 f 801.484.7294 1600 South Main Street Salt Lake City, UT 84115 email: dale@zabriskiepr.com

We offer ideas, not just press releases.

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s o c i a l m e d i a d i r e c to ry

execution / measurement

ACK

strategy continued

fluid

love communications

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net

strategy continued

richter7 Dave Newbold, President/ECD p 801.303.1501 208 South 400 West, Suite 200 Salt Lake City, UT 84101 email: dnewbold@richter7.com web: www.richter7.com We practice what we preach. Compare our blog, FaceBook page, Twitter stream, etc., to others.

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strategy

riester

r&r parnters

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com RIESTER is at the forefront of mastering new social media platforms, executing plans and measuring the results.

We create online strategies that integrate with clients’ overall brand marketing plans, optimizing social media, PPC, SEO and SEM, and other online tools for maximum results.

mrm//mccann

jibe media Mark Farr p 801.433.5423 175 West 200 South Suite 3002 Salt Lake City, UT 84101 email: info@jibemedia.com web: www.jibemedia.com Energy, creativity, strategy, and true new media expertise – along with the usual services. Call for a complimentary consultation and demonstration of what it’s like when your marketing Jibes.

EVERSED

Say “Hello” to Your last diet!

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners. com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Follow R&R on Facebook, Twitter, YouTube, Flickr, Vimeo and our blog at rrpartnersblog.com. We actually practice what we preach.

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

Lori Feld, Managing Director Scott Kempema, Chief Growth Officer p 801.257.7700 f 801.257.7799 60 East South Temple Salt Lake City, UT 84111 PMS?BREAKDOWN A member of the world’s most CLOSEST PMS?1807? experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broadbased digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively BLACK connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes:­

• Strategic Services -- market research, brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relationship marketing, social media and viral REVERSED marketing • Creative Services -- corporate identity, advertising, demand creation, digital marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting • Production Services -- print production, video and broadcast production, digital production

riester Jim Breitinger p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: jbreitinger@riester.com web: www.riester.com We create plans to build and optimize the use of best social media platforms for our client’s needs.

saxton | horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Social media is more than “engagement,” it’s marketing, customer service and reputation management in real-time. Create ongoing customer relationships and drive brand loyalty with a social media marketing strategy tailored to your audience. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

Lose 3-7 pounds of fat a week while re-establishing pancreatic function (insulin). Dudley Chiropractic and Wellness Group | 801-359-3995 summer 2013

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adnews Q2 Summer 2013  

The marketplace for creative thinking. Q2 Summer focuses on advertising agencies, media buyers, design, web design, illustration, marketing...

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