Annual Report 2014 : 38
Business Superbrand 2014 Following an independently coordinated process managed by The Centre for Brand Analysis (TCBA), ExCeL London has officially been awarded Business Superbrand status for 2014. The affirmation of Superbrand status follows the latest assessment of the annual survey, which has been identifying the UK’s strongest business-to-business brands since 2001.
20 millionth visitor 2014 saw ExCeL London welcome its 20 millionth visitor, during London Tech Week and The Protection and Management Series.
“This is a fantastic achievement for ExCeL London and underpins our ambition to be the home of world of leading events. Since opening in 2000, we have hosted over 4,500 events and welcomed 20 million people from every corner of the globe. We look forward to the continued success of our customers’ events and anticipate that we will welcome our 30 millionth visitor within the next three years.” David Pegler, CEO, ExCeL London
Major Association Wins In 2014, ExCeL London and London & Partners announced three major association wins for the City in 2016 with The European Respiratory Society and Euroanaesthesia and EULAR (The European League Against Rheumatism). Looking forward, 2015 will be ExCeL London’s best ever year for congresses, with more ICCA rated events than ever before. This includes the European Society of Cardiology, which will be welcoming 35,000 international delegates in August.
“The record number of associations that are now choosing London is an endorsement of the decision to open our International Convention Centre. The world renowned attraction of London is responsible for delivering record breaking attendance and is why so many associations are now seeing our city as a prime location for their events. London continues to invest in its product and infrastructure and now, more than ever, is in a position to deliver the best possible delegate experience and value-for-money. We are committed to continuing our investment in the venue, in the build-up to the opening of our Crossrail station in 2019 and beyond.” James Rees, Executive Director, ExCeL London
Award Grand Slam ExCeL London scooped an impressive seven awards throughout the year including winning all possible exhibition venue awards for 2014. This is the second time ExCeL London has held all three UK industry titles.
ExCeL London Media Tour The beginning of 2014 saw the ADNEC PR and Marketing team organise and run an extensive media programme to highlight the five year anniversary of its acquisition of Excel London as one of the biggest foreign investments success stories of Abu Dhabi within Europe. The media programme involved taking a select group of local journalists on a four-day tour of ExCeL London facilities to provide them with a closer look at the ongoing developments at the venue. The tour included conducting extensive interviews with key personnel from ExCeL London, senior officials from London City and important decision makers from the exhibition industry.