Homeland Oct 2016

Page 30

Americans have been expressing their love for this country for generations, and showing gratitude to those who defend her is part of that history. We think wearing combat boots is a visible, unique and proactive way to show patriotism and support for service members and veterans. It just so happened that our ‘Boot Girls’ had the idea from the very beginning that getting combat boots on the feet of a certain segment of the population might help spread the word about Boot Campaign a little farther and faster than they could on their own. And, WOW, has this special group of people turned up the VOLUME! More than 500 celebrities and newsmakers in such fields as film/television, music and sports have stepped up to support the Boot Campaign mission by getting their ‘Boots On.’ We are eternally grateful for folks like Dwayne Johnson, Smokey Robinson, Dolly Parton, Lyle Lovett, Dean Cain, Kathie Lee Gifford, Zac Brown Band, Nancy Grace, Jim Caveziel, Troy Aikman, Florida Georgia Line, Atticus Shaffer, the cast of Sons of Anarchy, Trisha Yearwood, Randy Couture, Holly Madison, Marcus Luttrell, Eric Roberts, David Copperfield, Lou Diamond Phillips, Nolan Ryan, Phil Niekro, and many, many more who have put their boots on with Boot Campaign. It’s so gratifying to witness every day the support and gratitude from so many stars in the public eye who sincerely recognize

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HOMELAND / October 2016

their careers and livelihoods, like all of ours, have been made possible by our military heroes who afford us all the freedoms of life, liberty and the pursuit of happiness. With their generous assistance, we’ve been able to make many more Americans aware of our combat boots and mission, which fundamentally is not about war at all, but rather about the warrior! We are a unique organization focused on connecting the 99 percent of Americans who have never served in the military with the ONE percent that has or does. Another important message dear to my heart involves financial transparency. We strongly believe that the people, businesses and organizations who choose to support Boot Campaign deserve to have complete confidence that the money they’re contributed is being used efficiently and responsibly. We take tremendous pride in keeping operating and administration costs well below the threshold for which nonprofits aspire, more than $.80 cents of every dollar directly supporting Boot Campaign’s mission. It’s our top priority to get our funds and services to those in the military and veteran communities who need it the most. This year we launched Boot Campaign’s ReBOOT a new assistance program designed to provide a comprehensive, individualized, multi-disciplined approach to increasing mental

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