Crafting Creative Communication(CCC) Mudra Institute Of Communication, Ahmedabad(MICA)
TVC SCRIPT Title : Paan Ki Laali (Anti-Chewing Tobacco) SCENE 1: The ﬁlm opens from the front passenger seat of a car just as it pulls over at the regular paan shop. The paanwala courteously hands a packed set of paans to our gentleman at the wheel.
V.O.: “EE lijiye babuji, aapka bhola pakka 120.” BG Score: ‘Khaike pan bana raswala’ karaoke tune in a loop SCENE 2: Our man then pulls over at his garage, alights from the car, and starts walking towards the lobby. Then up through the elevator and home sweet home. The voice over playing throughout…
V.O. : Aur phir roz hi ki tarah, Mr. Sharma gaadi se utre, aur yae lambi si pan ki pichkari, 4 kadam aage lobby ke taraf ek aur lambii si pichkari, lift say upar, ghar say pehle ek aur pichkari….lo aaj ka karyakaram samapt.
SCENE 3: Our man walking out of the bathroom all fresh and clean, in a white bathing gown and a white napkin in his hand, and then… Slowly fades out to black background.
V.O.: Phir roz he ki tarah nahay dhoy, taiyaar huye aur laagi zoron ki bhukh. Lekin tabhi achanak!! SFX : Sound of a man coughing. V.O.: Rumal pe kuch cheente khoon ke, aur sab dhara ka dhara rhe gaya! BG Score: An ambulance siren plays for a while and then fades oﬀ. V.O.: Sawdhan, pan ki laali ko khoon ke laal rang may badalte daer nahi lagti. V.O.: Tambaku ka sewan pan mein, ya kisi bhi doosre madhyam se, jaanlewa ho sakta hai. SCENE 4: The ﬁlm opens once again from the front passenger seat of a car just as it pulls over at the regular paan shop. The paanwala courteously hands a packed set of paans to our gentleman at the wheel. Only this time, the man returns the packet and asks for Plain Sweet Paans.
V.O.: “EE lijiye babuji, aapka bhola pakka 120.” V.O.: Jaan loge ka hamri? … Do Meetha paan lagao … Gulkand zyaada…
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