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Digital Marketing Trends To Watch Out For In 2019


Introduction

• The digital marketing company in chennai has been disrupted so much that what was effective. • Posting content to social media was once all you needed to grow a following. • Today, customer interactions come at a premium. • If you aren’t wowing your customers with personalized content or starting a real conversation with them, you’re falling behind the curve. • While some businesses are on the cusp of the latest marketing trends, many others are still playing catch-up to what was hot a few years ago.


Omnichannel Marketing • In a multichannel marketing strategy, you set up various marketing touchpoints which reinforce each other to ease a customer through their buying journey. • For example, you may use social media as a channel to attract visitors to your website and email as a channel to nurture leads.


Omnichannel Marketing • Some channels you should investigate are: – – – – – – – – – – –

Ephemeral video (such as Facebook and Instagram stories) Podcasts Smartphone apps Live broadcasts Live chat SMS PR and press releases Offline ads (they’re making a comeback) Direct mail (it’s also making a comeback) Offline events Chatbots and virtual assistants


Chatbots • Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. • They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task.


Chatbots • Some of the most advanced chatbots are deployed by enterprise companies as virtual assistants or even digital concierges. • But new uses for chatbots are emerging all the time, including: – – – – – – –

Lead qualification Shopping assistance Website browsing guidance Knowledgebase research Talent recruiting Self-service Accessibility


Programmatic Advertising • Marketing personalization has numerous benefits: – – – – –

Better customer experiences Increased brand loyalty More revenue Cross-channel selling opportunities Brand consistency


Video Marketing • Marketers can use video for several strategies, even for advertising. • Here are some types of marketing videos any business can make in 2019: – – – – – – – –

How-to videos Product walkthroughs Influencer interviews Customer testimonials Behind the scenes videos (such as employee and brand stories) Company culture videos Event videos Webinars


Next-Generation SEO • • • • • • • • •

Small businesses are particularly vulnerable to this change. They may host their websites in shared server environments that have limited resources. They don’t have the same web development resources that the big guys do, either. In addition to Google’s updated algorithms, the way people search has also changed. More people are using mobile phones to search than ever before. For many people, their smartphone is their most important tool for getting online. Local search and image search have also become important factors for marketers to consider. 30% of all mobile searches are related to location and 46% of all Google searches are local. Businesses that cater to a local customer base should focus extensively on their local SEO strategy in 2019.


Next-Generation SEO • To optimize for search in 2019, businesses should do the following: – – – – – – – – – –

Create pages with the user in mind, not the search engine Prioritize an easy user experience Integrate different types of media into each page Implement a white hat backlinking strategy Optimize every page for load speed Use schema markup Use a sitemap Focus on video Create more long-form written content Optimize for local search


Conclusion • To compete in 2019, you’ll need to harness the tools that make your marketing engine leaner and more efficient. • Whether you’re interested in AI or new personalization tools, stay focused with the best Internet marketing services in chennai.

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Digital Marketing Trends To Watch Out For In 2019  

In the digital arena, Digital Marketing provides small and medium businesses the chance to compete and attract their share of targeted traff...

Digital Marketing Trends To Watch Out For In 2019  

In the digital arena, Digital Marketing provides small and medium businesses the chance to compete and attract their share of targeted traff...

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