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103, pratap bhawan, bahadur shah zafar marg, new delhi - 1 voice : +91-11-23353639, +91-11-23324672 facsimile : +91-11-23738558 : mail : web

ashwani & associates char tered




Inside Introduction ...............................................................4 Our Approach ............................................................ 6 Our Resources.............................................................8 Our Services Audit & Assurance ....................................................13 Tax & Regulatory ...................................................... 15 Management Consultancy & Performance Improvement .......................................19 International Presence Our Satisfied Clients..................................................21






Introduction Today’s business world demands quality professional services that are provided in a timely and a cost effective manner. Chartered Accountants in the modern day are expected to provide services not only in the traditional fields of Auditing, Accounting, Taxation, etc. but are also expected to act as partners to their clients in providing services as diverse as Business Development Support and advise to meet the demands of the increasingly complex business environment. We, at Ashwani & Associates. strive with an ever-increasing desire to fulfill the needs of our clients where quality counts. For us, at Ashwani & Associates, quality is synonymous with aiming to embody the highest entry standards of professional excellence in everything we aspire to do. Though one of our focuses is on achieving size, scale and global reach, our main mission is to attain professional excellence and emerge as leaders in the areas in which operate, by continuously benchmarking ourselves against the best worldwide. Enhancing our global reach service delivery is a

constant endeavor for all of us. The firm primarily aims at providing a broad array of high quality services to its clients in a most competent and professional manner. We carry an experience of more than 30 years in providing multidisciplinary services in areas such as Audit & Assurance, Direct tax, Indirect tax, Level Strategy and Risk Consulting to Indian and Foreign Corporations. Ashwani & Associates, is also an independent member of Geneva Group International, one of the leading global networks of professional independent auditors and management consulting firms.





Our Approach At Ashwani & Associates we spend time to analyze client’s business, goals and functions. The main focus remains on the client at all times. A team of professionals and experts is then pooled together, having expertise, skills and experience over various regulatory and industrial domains in which the client operates. This multi disciplinary team then goes into the complex issues and comes up with a seamless advice model for the client. Solutions to


issues such as

new business models, mergers,

acquisitions, tax strategies, whether in India or outside, are entirely based on the advice of this team. The objective is to innovative and develop out of the box solutions with a view to provide value enhancement for our clients. It is this diversity of the needs of our clients, which challenges us to strive to find the best solutions for each one of them. Our strength lies not only in our execution ability, accessibility and approachability to our clients but also in our competent fee structures which provide better value for our clients. Our people pursue the highest levels of ethics, integrity, quality and professionalism day in and day out, to provide clients with a broad array of services. For each member of our team, innovation and quality, in whatever we do, is a passion.






Our Resources Services provided by our firm are backed by substantial resources consisting of a top notch team of inhouse

professionals, network of associates, an extensive client

base spread all over the world, and

sizable infrastructure armed with the most modern communication and information technology solutions. The firm has a team strength of around 75 personnel across all its locations. Our leadership comprises of:

Ashwani Kumar I Founding Partner B.Com(H), FCA With more than three decades of professional experience he is an expert in taxation matters including representation work before various authorities with a special emphasis on search, seizure and survey matters. He has been a member of Taxation Committee, Board of Studies of the Institute of Chartered Accountants of India and President of Ludhiana Chartered Accountants Society. He also serves on the board of several leading and well-known public and private limited companies. He was also a public representative director on the board of the Ludhiana Stock Exchange Association Limited

Sanjeeva Narayan I Managing Partner B.Com(H),FCA,ACS Sanjeeva an alumnus of the prestigious Sri Ram College of Commerce is also member of the Institute of Chartered Accountants of India and Institute of Company Secretaries of India and has been in practice for more than twenty five years as a Partner with Ashwani & Associates managing the Delhi Office. Initially he has articled with Pricewaterhouse




Coopers before entering the practice with Ashwani &

trade law, VAT and the like. As one of the partners, Aditya

Associates. His core expertise ranges from corporate laws to

manages large projects for multinational and Indian clients.

tax representation. He is also the national partner for the

These projects often involve the execution of work in the areas

assurance division wherein he handles a team of 20 members,

of Customs, Foreign Trade Policy, CENVAT, supply chain

who in turn service various clients. He also has more than two

management and indirect tax due diligence through the

decades of experience as Auditor of Public Sector Banks

several offices of Ashwani & Associates in India. He has also

including three terms as Central Statutory Auditor. Also

authored the first book on Goods and Service Tax in India,

known as the ‘think tank’, he actively writes on professional

published by Taxmann.

issues in ‘Taxmann’, Chartered Accountant Today and the

Kulbhushan Goyal I partner B.Com, FCA

likes. Apart from being a member of various committees in the ICAI he also serves on the Board of several Private and Listed Companies.

Also known as ‘The Executioner’, Kulbhushan is a chartered

Aditya Kumar I partner B.Com, ACA, LL.B.

accountant with

Aditya is an alumnus of the prestigious Doon School–

has been associated with the firm since 31.12.1992

experience. He is actively involved in auditing and accounting practice along with a special interest in personal taxation. He

Dehradun and Member of the Institute of Chartered

Arvind Jain I partner FCA

Accountants of India (ICAI). He has also completed his law degree from one of the premier law institutes of India. Prior to

Arvind is also a chartered accountant with a special knack of

A s h wa n i a n d A s s o c i a t e s, h e h a s wo r ke d w i t h M / s.

the upcoming information technology and specialization in the

PricewaterhouseCoopers India Private Ltd. for six years, where

domain of performance improvement and management

he acquired comprehensive experience on the application of

consultancy. He also has an abiding and deep interest in

indirect tax laws in practice and audit. He thus has experience

accounting and auditing matters and is closely involved with

and a vast working knowledge of all aspects of service tax and

more than two decades of professional



the Audit practice of the firm. He has been

auditing practice of the firm. He has been

associated with the firm since 01.04.2000.

associated with the firm since 31.03.1997.

Surender Kumar I partner FCA With an experience of about eleven years in the profession, he is mainly engaged in dealing with taxation matters, including tax planning/ representation and drafting/filing of returns under various direct tax laws. He has been associated with the firm since 21.09.2002.

Deepinder Singla I partner FCA Deepinder , a chartered accountant has been associated with the firm since 2001 and manages the affairs of the office at Chandigarh. Apart from that, he specializes in the Regulatory practice wherein he focuses on aspects other than Income Tax and Indirect Taxes.

N P Ahuja I partner Partner With an experience of more than a decade in the profession, he is actively involved in the




Our Services

Looking ahead

With the increase in complexity

You can also depend on us to deliver our services with a

of businesses and increased

client focus that includes coming to engagements with a

globalization, the regulatory and

positive attitude and collaborative skills that translate into

legal framework also changes.

exceptional thinking and problem solving. It’s all part of our

However, we be believe that for

philosophy of investing in your success.

the businesses these should not be a deterrent and their work

The following three SBU’s of our practice work cohesively to

should go unstopped. Our goal is

deliver the solutions

that the business should go on


uninterrupted. Multidisciplinary teams


Whether you need help improving profitability through


operations consulting; getting more value from your computer systems; managing your employee pension fund; exploring your possible global sourcing solutions; or supporting your merger and acquisition activities – Ashwani & Associates can assemble an experienced advisory team so you can achieve your goals.



Audit & Assurance It is always important to have a clear picture of the financial health of your organization. In economic downturns and tight credit markets, it is even more important. Ledgers and internal reporting that accurately reflect your financial information enable managers to make better decisions. And financial statements that are audited by respected accounting and financial management professionals give lenders and investors the confidence they need to support you. Financial statement audits that ensure the quality of your financial information and identify ways to save money The professionals that conduct your financial statement audit will be aware of the challenges facing your industry and its changing business risks. But they also listen to your specific concerns because they understand every organization is unique. Our audit and assurance services include: - Statutory Audit - Management audits - Stock audits - Internal audits - Prospectus audit reports - Special & investigative audits - Due Diligence - Other statutory certificates






Tax & Regulatory As the world becomes a smaller village , there are changes made in every aspect . As the regulations at the local, state, federal, and international levels change, our tax planning consultants are continually developing new tax strategies and amending existing tax strategies so that your organization and you can take full advantage of opportunities to reduce your tax burden. We will be pleased to offer services in any of the following domains: DIRECT TAXES a) Business or personal taxation:

Knowing your business, understanding your expectations,

anticipating problems, and proposing solutions to help you achieve your goals, while effectively addressing your tax-related issues, is a priority for our tax advisors. Whether it is the development of the new Direct Tax Code or changes made in the budget, our advisor is concerned how it impacts your working. b) International Taxation: Our international tax advisors and services team excel in providing practical, proactive international tax planning for middle market companies operating internationally. Our international tax specialists can support companies and their employees with tax compliance, planning issues, such as value-added taxes, repatriation of earnings, income tax filing for expatriates, and structuring, among other things. We can help keep your worldwide effective tax rate low and ensure your international transactions are in compliance with the law. c) Mergers and Acquisitions: Our tax experts specialize in mergers and acquisitions and have been helping clients make decisions quickly and resolve unexpected challenges. You can count on us for




the deep expertise in virtually all areas of the tax law. We specialize in all major areas including federal, state, and international. d)Transfer Pricing:

With the increase in cross border trade , it becomes pertinent that any

international transaction entered into is reviewed from a transfer pricing perspective. Moreover, we could also help in terms of formulating whether a particular establishment forms a permanent establishment or not, as per our expert view.

Indirect Taxes The Indirect Tax Practice is well positioned to service all of your business needs and can act as a fully committed partner in ensuring that your business is fully optimized and compliant. We offer Services in the following taxes , with a team that works integrated with all other SBU's to achieve the over all objective - of doing business: 1. Central Excise 2. Service Tax 3. State VAT 4. Customs and SEZ As the laws are progressing, we are also contemplating whether we are ready for the GST. As our country grapples to bring GST in action, we can help you assess if you are ready for GST. Uncover opportunities to minimize state and local taxes Minimizing taxes is a way of increasing cash flow. It’s an easy axiom to understand, but a hard one to execute especially when it comes to the indirect taxes. Indirect taxes, ranging from VAT and customs




duties to environmental levies, affect the supply chain and the financial system. We will help you to staying away from these development by continuously monitoring the evolution of state and local tax rules applicable to your enterprise. Tax credits and incentives often spell r-e-l-i-e-f If you are planning an expansion, relocation, or merger and acquisition, we can help you determine which tax credits, exemptions, and abatements and which financing and infrastructure assistance services are available to you. . Minimizing your indirect taxes makes sense. Our tax experts can help you do it. Health Check Further, an indirect tax diagnostic review or health check is a broad-based package offered to our clients. This review helps identify areas of potential tax exposure and tap opportunities for tax savings. Representation Our tax experts also assist our clients in making representations before the revenue authorities for obtaining tax concessions, relief and seeking clarifications at state as well as federal level. In all our Tax & Regulatory aspects we will be pleased to provide any of the following services : - Advisory in terms of classification, valuation, taxability aspects - Registration/Compliance of laws - Litigation




- Health Check

Corporate & Other Regulations Corporate law today, whether in the form of Companies Act, 1956 or Limited Liability Partnership, is a complex piece of legislation that governs the activities of both domestic & international companies. The compliance to be made with the plethora of provisions contained in legislations such as Companies act 1956 and SEBI Regulations in case of listed companies is an enormous task. We can help in making this enormous task as easy as our day to day administration by not only providing advice on ensuring compliance with them but also provide secretarial support with respect to incorporation of Companies in India in any state in Ind. Our boundaries do not end in India, but extend to outside the country in countries like Singapore, Mauritius & Australia.

Investments into India In the last decade or so, the Foreign Direct Investment policy and the Exchange Control Regulations have been seen a substantial amount of liberalization. The word to look out for is liberalization , it means only relaxation of a few norms , thereby still requiring various regulatory compliances before undertaking any such activity and these can be challenging. . We can advise and assist in: • Structuring of investments / transactions and implementation assistance • Obtaining regulatory approvals, licenses, clarifications / dispensations • Advice on Government Policies impacting your business • Compliance health check / regulatory risk analysis • Handholding in inward investment / overseas fund raising transactions • Due Diligence Services




Management Consulting & Performance Improvement We can achieve our objective of being the best only if we are able to bring out the best in our clients. In order to do just that, we aim to support you in designing, managing and executing lasting beneficial change. We help organizations to work smarter and grow faster. Our endeavor is to build effective organizations, innovate & grow, reduce costs, manage risk & regulation and leverage talent. We can provide consulting and performance improvement consultancy through following ways: a) Growth - Innovation the path to grow: On everyone’s mind constantly is growth, whether multi-nationals or small and medium enterprises. There is now a need for reassessing their potential for growth and innovation in an increasingly competitive landscape. More than understanding the role innovation plays in your company's growth strategy it is important to find out how to structure it to ensure growth. b) Organize & operate - Building and running effective organizations: We are all born with an instinct of being knowledgeable beings. Anyone trying to teach us our business has to mind their own business. Well, we are here to learn your business and then assist you in organizing the resources and building bigger and efficient organizations. c) Manage cost - Taking control of costs without sacrificing long-term success: Keeping the value drivers in mind with an objective of improving the long term health of your business, we aim to implementing cost-cutting measures that maximise efficiency without compromising growth potential and long-term sustainability d) Manage talent - Rethinking pivotal talent: Human Resources today are the most important assets of an organisation. Getting the best from people at every level when there is constant change is the key to sustainable competitive advantage. We will be more than glad to share with you our experience on how to make change stick by engaging your people and enabling them to embrace, drive and manage business change.




having the ability to fore see



international presence Ashwani & Associates with its three offices in India, is an independent member of Geneva Group International (GGI). GGI is a global network of professional, independent accounting, consulting and law firms. GGI has more than 330 member firms and over 520 offices, with around 17,620 employees worldwide. It’s member firms are well established, high quality firms with years of experience in their respective business areas.. Geneva Group International (GGI) has been ranked by the Accountancy Magazine as one of the world’s top ten networks.

All members are committed to providing clients with specialist solutions for their international business needs. We and our clients can select a Geneva Group International firm all over the globe with confidence, because all members share a common mission to provide top-quality services. Thus, through the said international presence, we can provide you with all the aforementioned services across the globe.




Satisfied Clients As a chartered accountancy firm, we are proud to show some of the key clients who we have served

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immediate gain



contact us ludhiana 19-a udham singh nagar, civil lines, ludhiana - 141001 tel: +91-161-2301194 email – delhi 103 pratap bhawan, 2nd floor new delhi –110 002 tel: +91-11-23353639 email – chandigarh 5955, modern housing complex, manimajra, chandigarh tel: + 91 172 2741206 email –

ashwani & associates char tered





Ashwani & Associates - Profile  

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