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PLAN MY DAY B R A N D

D I R E C T I O N

&

S P A C E

12/09/13


Approach// Aspiration Direction Tangibility

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Approach// Tangibility Direction Aspiration

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Recap// from trust to dependability. from we know to we understand. from frequency to clarity of communication.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Brand Personality// 9. 1.

8.

7.

2.

3.

6. 5.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

4.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Brand Personality// Loyal Collaborative Perserving Anticipate problems

6.

Hardworking Disciplined Organised Honest Strive for Quality

Direct Strategic Protective Action Oriented

7.

8.

Imaginative Enthusiastic Engaging Quick

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

9. Diplomatic Easy-going Affable Accepting

1.

Energetic Entepreneurial Confidentt Result Oriented

2. Supportive Empathic Motivating Warm

3.

Analytical Objective Systematic Expert

4.

5.

Inspiring Creative Introspective Expressive

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Brand Personality// Performance

Diligence Loyal Collaborative Perserving Anticipate problems

6.

Hardworking Disciplined Organised Honest Strive for Quality

Direct Strategic Protective Action Oriented

7.

8.

Imaginative Enthusiastic Engaging Quick

Energetic Entepreneurial Confidentt Result Oriented

9. Diplomatic Easy-going Affable Accepting

3.

1. 2.

Analytical Objective Systematic Expert

4.

5.

Inspiring Creative Introspective Expressive

Supportive Empathic Motivating Warm

Giving PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Brand Personality// Performance

Diligence Energetic Entepreneurial Confidentt Result Oriented

Hardworking Disciplined Organised Honest Strive for Quality

8. Dependable Professional

3.

1. 2.

Proactive Professional

Supportive Empathic Motivating Warm

Giving PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Space//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Space// Brand Character Tone of Voice Visual Language

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Character//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Tone of voice// Friendly, not casual Professional and warm Forthright, not rude Confident, not boastful Young, not inexperienced Conversational, not talkative

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Tone of voice// “May I please put you on hold?” “Good morning, what should I work on today?” “How was your weekend, Sir?”

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

“Sir, unfortunately, the presentation is taking longer than expected. Can I send you the work by 6 am tomorrow?”

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Visual language// Colour space. Typography. Identity space.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Colour space//

Fun, soft & dependble. PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Typography//

Humane, firm & contemporary. PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Identity//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Identity//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


your Space// Performance

Diligence Energetic Entepreneurial Confidentt Result Oriented

Hardworking Disciplined Organised Honest Strive for Quality

Supportive Empathic Motivating Warm

Giving

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


THANK YOU L O O K I N G

F O R W A R D

T O

T H E

N E X T

S T E P

deepredink

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali


Prez 2 final s