Issuu on Google+

D ESIGN / how we work / portfol io /


H E LLO !


DESIGN / h ow we work /

/ We a r e A DF X, a s t ra t e g i c a gency bo rn o u t of a c o l l abo ratio n of ta le n te d a nd passio nate ind i v i d u a l s /

HOW WE WORK Together with our clients, we strive to make brands inno­v­a­tive, sus­tain­able and con­tin­u­ously prof­itable. Never under value the importance of your brand image. A logo that packs a punch and grabs the audience is essential when cutting through with your message. What goes into this behind the scenes is a lot more than meets the eye: market research, psychology, artistic influence, some unconventional methods and conceptualising all before the design is implemented We believe that dia­logue, hon­esty, inclu­sion, hard work and some fun are key ele­ments when cre­at­ing good and last­ing design. The following pages showcase some of our recent work.

/ Sta rtin g with a grea t con cept a nd a simp le sketch /


D ESIGN / l og os / v a rious c l ie nts /


Blackall Caravan Park offers you the relaxation and comfort on that well deserved get away. With a warm atmosphere and beautiful green settings you can be sure your stay will be a memorable one. Blackall is located approximately 1000km north west of Brisbane.

Blackall Caravan Park offers you the rela and comfort on that well deserved get a With a warm atmosphere and beautiful green settings you can be sure your stay will be a memorable one. Blackall is located approximately 1000km north west of Brisbane.

Phone 07 4657 4816 Fax 07 4657 4327 Email info@BlackallCaravanPark.com.au

Phone 07 4657 4816 Fax 07 4657 4327 Email info@BlackallCaravanPark.co

BlackallCaravanPark.com.au

BlackallCaravanPark.co


DESIGN / logos /


D ESIGN / re b ra nd c a m pa ig n / morc ra f t hom e s /


Shop 3, 105 Brisbane Road, Mooloolaba Queensland 4557 t 07 5478 4155 f 07 5478 4166 e admin@morcrafthomes.com.au

QBCC 1057734

Steve Morcombe Owner | Director

Shop 3, 105 Brisbane Road, Mooloolaba Queensland 4557

morcrafthomes.com.au |

t 07 5478 4155 f 07 5478 4166 e steve@morcrafthomes.com.au

With Compliments

Shop 3, 105 Brisbane Road, Mooloolaba Queensland 4557 t 07 5478 4155 f 07 5478 4166 e admin@morcrafthomes.com.au

morcrafthomes.com.au |

morcrafthomes.com.au |

DESIGN / letterhead / second page / with compliment slip / business card / stubbie coolers /


DESIGN / reb ra nd ca mp a ign /

DESIGNED logo / business cards / letterhead / press ads / website / stubby coolers / pull up banners / signage /

MORCRAFT HOMES Director Steve Morcombe has over 30 years home building industry experience in Queensland and has a thirst for doing it better which is reinforced in Morcraft Home’s slogan ‘It just gets better’. Over the past 16 years we have sold over 1400 new homes making us one of the largest locally owned new home builders on the Sunshine Coast. With this track record we can ensure all our customers peace of mind in dealing with a financially viable and secure builder with an excellent reputation.


Built Right

From the start Our building practices are not minimum standard as we have a passion to build it right, from the start. With higher than normal building standards to make your home stronger and easier to live in. So design right, quote right, fit out right, choose right with Morcraft Homes.

Steve.

STEVE MORCOMBE

HEAD OFFICE SHOP 3-105 BRISBANE RD MOOLOOLABA T: 5478 4155

DISPLAY HOME 7 BOND ST PELICAN WATERS T: 5437 3100

DISPLAY HOME 200 THE AVENUE PEREGIAN SPRINGS T: 5448 3600

morcrafthomes.com.au |

DISPLAY HOME CNR MACKEREL ST & YELLOW FIN CCT BRIGHWATER ESTATE MOUNTAIN CREEK T: 5437 6333

DISPLAY HOME 15 AZURE ST BELLS REACH ESTATE CALOUNDRA WEST T: 5499 6762

COASTBUILD PTY LTD TRADING AS MORCRAFT HOMES. QBCC BSA LIC. 1057734. COPYRIGHT© ALL PLANS COPYRIGHT TO S.MORCOMBE - COPY IN WHOLE OR IN PART STRICTLY FORBIDDEN.


DESIGN / reb ra nd ca mp a ign / p res s a d s

/ B u i l t R i g ht. Fr o m t he sta r t /

Designed Right

HEAD OFFICE SHOP 3-105 BRISBANE RD MOOLOOLABA T: 5478 4155 DISPLAY HOME 7 BOND ST PELICAN WATERS T: 5437 3100

From the start

Our building practices are not minimum standard as we have a passion to build it right, from the start. With higher than normal building standards to make your home stronger and easier to live in.

DISPLAY HOME 200 THE AVENUE PEREGIAN SPRINGS T: 5448 3600

DISPLAY HOME CNR MACKEREL ST & YELLOW FIN CCT BRIGHWATER ESTATE MOUNTAIN CREEK T: 5437 6333 DISPLAY HOME 15 AZURE ST BELLS REACH ESTATE CALOUNDRA WEST T: 5499 6762

So design right, quote right, fit out right, choose right with Morcraft Homes.

Steve.

STEVE MORCOMBE

morcrafthomes.com.au |

COASTBUILD PTY LTD TRADING AS MORCRAFT HOMES. QBCC BSA LIC. 1057734.COPYRIGHT© ALL PLANS COPYRIGHT TO S.MORCOMBE - COPY IN WHOLE OR IN PART STRICTLY FORBIDDEN.

Designed Right

HEAD OFFICE SHOP 3-105 BRISBANE RD MOOLOOLABA T: 5478 4155

From the start

Our building practices are not minimum standard as we have a passion to build it right, from the start. With higher than normal building standards to make your home stronger and easier to live in. So design right, quote right, fit choose right with Morcraft Homes.

Steve.

STEVE MORCOMBE

morcrafthomes.com.au |

COASTBUILD PTY LTD TRADING AS MORCRAFT HOMES. QBCC BSA LIC. 1057734.COPYRIGHT© ALL PLANS COPYRIGHT TO S.MORCOMBE - COPY IN WHOLE OR IN PART STRICTLY FORBIDDEN.

out

right,

DISPLAY HOME 7 BOND ST PELICAN WATERS T: 5437 3100 DISPLAY HOME 200 THE AVENUE PEREGIAN SPRINGS T: 5448 3600 DISPLAY HOME CNR MACKEREL ST & YELLOW FIN CCT BRIGHWATER ESTATE MOUNTAIN CREEK T: 5437 6333 DISPLAY HOME 15 AZURE ST BELLS REACH ESTATE CALOUNDRA WEST T: 5499 6762


D ESIGN / a d ve rtising c a m pa ig n / q l a w ye rs /


CREATIVE CONCEPT / pull up banners /

THE START A series of scetches made by our creative director, formed the base for the Billy Moore advertising campaign. DESIGNED / bus wraps / billboards / banners / online ads / PRODUCED / tv commercial /


DESIGN / a d vertisin g ca mp a ign /

DESIGNED / pull up banners /

QLawyers.com.au 1800THANKQ

BILLY MOORE

Q LAWYERS The QLawyers’ plantiff litigation team understand the stress that many accidents can cause on individuals and their families. Strict time limits do apply to all claims so it is highly recommended that you speak with one of their team members today. They are a dedicated law firm with offices in Brisbane, the Sunshine Coast and the Gold Coast.


DESIGN / a d vertisin g ca mp a ign /

/ p rof i l e /

BILLY MOORE Billy Moore is an Australian former rugby league footballer of the 1980s and 90s. Usually playing at Lock or in the Second-row, he played representative football for both Queensland and Australia. Moore was a regular selection for the maroon jersey for three seasons and famously yelled ‘Queenslander! Queenslander!’ in an attempt to motivate an underdog Maroons team on their way out of the tunnel in 1995.

“Serious cases taken seriously” QLawyers.com.au 1800ThankQ

“Don’t fall for just any lawyers”

BILLY MOORE

QLawyers.com.au 1800ThankQ

BILLY MOORE

“ThankQ”

“ThankQ”

QLawyers.com.au 1800ThankQ

QLawyers.com.au 1800ThankQ

BILLY MOORE

BILLY MOORE

DESIGNED / goa digital billboards /


DESIGN / a d vertisin g ca mp a ign / b us w ra p

DESIGNED / bus wraps / billboards / banners / online ads / PRODUCED / tv commercial /


D ESIGN / c orpora te b ra nd ing brig htw a te r hote l / pontoon


DESIGN / corp ora te b ra nd in g /

BRIGHTWATER HOTE L / PONTOON The new hotel will features 100 underground car parks, a kids room with 5 playstations, plasma TV and kids entertainment machines. Other features of the new upmarket hotel include a public bar with TAB and Keno facilities, pool tables and waterfront deck. There is also be a private dining room complete with fireplace and private waterfront deck access. DESIGNED logo / business cards / letterhead / menus / press ads / website / flyers / electronic direct mail / inhouse tv screens / posters / event promos / online ads and facebook


DESIGNED business cards / letterhead / email salutation

Scott Armstrong 0418 642 339 scott@hospitalityedge.com.au Brightwater Hotel 15 Freshwater Street Mountain Creek QLD 4557

brightwaterhotel.com.au

15 Freshwater Street Mountain Creek QLD 4557

0400 642 339 brightwaterhotel.com.au


DESIGN / corp ora te b ra nd in g / stat i on e r y

BRIGHTWATER HOTE L / PONTOON Pontoon seats 36 people internally, 100 indoor/ outdoor or up to 150 people for a roving function. Available for functions 7 days per week from 10:00am to midnight


Chips w aioli Seasoned wedges w sweet chilli & sour cream

from 5.30pm

mondays

tuesdays

schnitzel with free topper

2 meals

wednesdays

thursdays

pizza or pasta

MSA grade sirloin, salad & chips

$15 $15

$30 $20

7

Chilli beef nachos w cheese, sour cream & guacamole GF

12

Beer battered fish & chips w tartare sauce & lemon

19

Salt & pepper squid w lemon aioli

14

The brightwater dog pork sausage w chilli sauce & house slaw

weekly food specials

7

9

Chicken, avocado & bacon burger served w aioli & chips

15

The brightwater burger 200g beef patty, lettuce, tomato, cheese & house tomato sauce

15

Steak sandwich 12 hour slow roast rib of char grilled beef served w lettuce, tomato, cheese, bacon, egg, beer braised onions & chips

16

Tandoori chicken pizza vegetarian option available on request

20 19

Meat pizza

19

220g Sirloin w salad & chips choice of sauce mushroom, pepper, gravy

19


DESIGN / corp ora te b ra nd in g / me n us

DESIGNED MENUS breakfast / lunch / dinner / bar / kids / seniors / beverage

BRIGHTWATER HOTE L / PONTOON A series of menus were created for the restaurant and the three bars. The whitewash timber is a feature throughout the hotel and pontoon function room. All menus were printed on non tear, durable matt plastic sheets.

dinner menu

breads 9

Antipasto platter selection of homemade dips, marinated olives, fetta, semi dried tomatoes served w warm sourdough bread V Bruschetta of marinated local tomato, parmesan, basil w balsamic reduction V

oysters

6

15 12

12

Natural served on ice w lemon & shallot vinegar GF

16

29

Kilpatrick or bloody mary dressing GF

17

30

sides

served 5.30pm - 8.30pm

Seasonal veg w lemon olive oil GF V

7

300g Grainge scotch fillet

34

cooking grades

sauces

Chips w aioli

7

300g Grass fed porterhouse

29

blue: seared outside, room temperature centre

Mushroom GF

Wedges w sour cream & sweet chilli

8

rare: grilled outside, very red centre

Peppercorn GF

Rocket & parmesan salad GF V

9

medium rare: red stripe through centre

Garlic cream GF

200g Prime eye fillet

34

500g Grain fed rump

33

All steaks are served w your choice of sauce, salad & chips or mash & vegetables

medium well: dull pink centre

treat yourself

Gravy GF

Double chocolate & pecan brownie served w vanilla bean ice cream

well done: firm dull grey centre

mains

small bites Salt & pepper crumbed squid w aioli

medium: pink centre

12

Homemade crispy fried QLD barramundi nuggets served w sweet chilli sauce

12

Citrus cured salmon & crispy wontons w sour cream Grilled chorizo & peppers w pedro eximinex dressing Crispy pork belly w braised calamari ribbons & grapefruit salsa

12

10

Banana sticky date pudding w butterscotch sauce & vanilla ice cream

9

Twice cooked belly of pork potato hash brown, French beans, apple cider chutney

28

Char grilled marinated lamb rump honey roasted beetroot, fennel, butter bean mash & rosemary jus

White chocolate & blueberry crème brulee w hazelnut toffee

10

29

Schezuan pepper roast half duckling kiphflers, roasted pear, broccolini & burnt orange vinaigrette

34

Brightwater bombe alaska shortbread biscuit base, vanilla ice cream w a malteser centre covered in freshly toasted meringue

12

Seared fillet of tasmanian salmon spiced chickpea & roasted roma tomato, snow pea shoots, lemon & herb tzatziki

29

12

Pan fried fillet of barramundi prawn spring roll, asian greens, mild green curry sauce, grilled lime

28

12

Beer battered fish & chips served w house salad, tartare sauce & lemon

24

Affogato scoop of vanilla ice cream, shot of espresso coffee, w your choice of Baileys, Frangelico, Tia Maria or Kahlua

pizza All pizzas are made on 11 inch thin & crispy bases

pasta

Latte, cappuccino, flat white, macchiato, mocha, vienna & hot chocolate

Gluten free base available on request

Chicken carbonara linguini w roasted spec, chicken breast, button mushrooms, white wine & garlic cream sauce, finished w fresh parsley

Garlic prawn & pancetta roast cherry tomato, bocconcini, fresh basil & aioli

22

19

Meat feast steak, ham, chorizo, bacon, mozzarella, cheddar, BBQ sauce

19

Spaghetti & king prawns w spicy sausage, chilli, tomato, herbed lemon crumble

22

Ricotta & spinach gnocchi butternut pumpkin sauce, toasted pinenuts & parmesan V Add smoked salmon

Roasted vegetable seasonal vegetables, Persian fetta, pine nuts finished w salsa verde V

18

22 7

Tandoori chicken topped w bocconcini, spicy marinated chicken, finished w tazakai, fresh coriander & toasted almonds

salads

20

schnitzels

Crispy crumbed salt & pepper squid asian fried noodle salad, roast garlic & chilli aioli

22

All schnitzels are made in house & served w chips & house slaw

Sugar cured Tasmanian salmon w avocado salsa, toasted sourdough, pear & local greens

22

Plain w lemon wedge & gravy

18

Roasted butternut pumpkin marinated beetroot, French bean & Persian fetta salad w candied walnuts GF V

Parma ham, cheese & tomato

19

18

Jager mushroom sauce, bacon & parmesan

19

Traditional caesar salad baby cos, lardons of smoked bacon, sourdough croutons, creamy caesar dressing, soft boiled egg, white anchovies & freshly shaved parmesan w chicken

15 19

Mexican tomato, roasted capsicums, spicy peppers, cheddar cheese & guacamole

19

8

Cake of the day w fresh cream

coffee & tea

7

Freshly baked pizza bread w roasted garlic, fetta & rocket V

from the grill

Garlic cheese bread V

10

cup mug 4.2 3.8

Irish coffee

9

Baileys coffee

9

French coffee We have a wide variety of teas available for your enjoyment

9 cup 3.5

GF = low gluten V = vegetarian


D ESIGN / c orpora te b ra nd ing / va rious c l ie nts /


DESIGN / corp ora te b ra nd in g /

PLATINUM SCISSORS Platinum Scissors Hair Design Maroochydore specialises in creativity and the highest possible technical standards in hairdressing, ensuring the level of service and attention that we deliver rises above and beyond. DESIGNED logo / business cards / rewards card /price menu / poster


DESIGN / corp ora te b ra nd in g /

THE LAKEHOUSE The Lakehouse Sunshine Coast gives the sensation of an exclusive far-away destination without the hassle of traffic or the expense of extensive travel. It is a distinctive event space, large enough for wedding receptions and corporate events, yet private enough for intimate special occasion events and small conferences.

Corporate Mini Style Guide v.1.0 // 15.04.2013 By Advertising FX & Consultants

DESIGNED logo / business cards / letterhead / floor plans / press ads / website / flyers


D ESIGN / poste rs / m usic / va rious c l ie nts /


SUGARLAND

SUMMER

2013

open till 5am NEW YEARS DAY

SOUNDS THE WIDE BAY’S BIGGEST NEW YEAR’S EVE PARTY

CHANCE WATERS

FEAT

+ MORE + OUTDOOR BEACH

TUESDAY 31ST DECEMBER LIMITED EARLY BIRD $40 I GENERAL ADMISSION $45 + BF

TICKETS AVAILABLE AT THE TAVERN OR WWW.OZTIX.COM.AU

52 JOHNSTON ST, BUNDABERG | 07 4150 5999 | www.sugarlandtavern.com.au


DESIGN / p osters / mu sic/ va riou s c l i e n t s /

LIVE @ THE SUGARLAND TAVERN “LET ME DOWN EASY” BAND

The Vacation Tour With special guests Grey Ghost & Mantra

SHEPPARD WITH SPECIAL GUESTS

Fri 9th Aug | 9pm $25 presale | $30 door Tix at Sugarland Tavern or www.oztix.com.au

SATURDAY 22ND FEBRUARY

DOORS OPEN 9PM | $15 PRE | $20 DOOR TIX AVAILABLE AT THE TAVERN OR OZTIX.COM.AU

Phone 4150 5999 52 Johnston Rd, Bundaberg www.sethsentry.com

Performing hits from his new album ‘Familiar Stranger’

full band + supports

we the ghosts & bucketseats

ONESIE PARTY AT ONE FEAT.

Fri 28th June | 9pm $25 presale | $30 door Tix at Sugarland Tavern or www.oztix.com.au Phone 4150 5999 52 Johnston Rd, Bundaberg www.bobevans.com.au

SATURDAY 20 JULY | 9PM - LATE FREE ENTRY BEFORE 10PM $8 AFTER

WEAR YOUR ONESIE & WIN GREAT PRIZES


ADFX / portfolio