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CASE

Content Manager Case background 1

High price paid for creative production seen as a barrier for executing digital campaigns!

2

Advertisers more than ever focused on cutting creative production costs.

3

Especially eCommerce advertisers in need for a quick and easy way of changing banner content - i.e. retailers having weekly offers.

4

Recent research show that numerous creatives in rotation generates higher ROI and minimizes wear-out effect.

Case Setup

Client

Media agency

ContentManager+ Adserving&reporting

The Challenge 1

ALD launched a campaign promoting their services as a full service car dealer.

2

With numerous vehicles on fleet, each unique in condition, there was a need for banners that would allow dynamic banner content changes.

3

Ability to change banner material fast and inexpressive was key for ALD in their dynamic ad campaign.

sales@adform.com

www.adform.com


CASE

The Solution 1

Adform Content Manager allowing ALD to easily modify all creative aspects including product images and text in real-time.

2

Dynamic Content Manager banners with different ad messages and specifications based on the same template in rotation with standard banners.

3

Setup seamlessly integrated with Adform’s optimization tools thereby allowing ALD to dynamically optimize their campaign.

The Result Saved time and money

1 1

The Content Manager setup eliminated the need to physically alter banners when changes needed to be applied to text and product

1 2

Thereby ALD saved money and time usually spent on creative production images

sales@adform.com

1 3

ALD gained valuable insights into product performance which could be implemented in future campaigns images

www.adform.com


CASE

The Result Positively impacted campaign performance: 1

The normal wear-out effect was avoided by changing content periodically thereby performance was positively impacted throughout the campaign.

2

The campaign generated very high click-through rates throughout 5 months of air time.

1,20%

1,00%

CTR%

0,80%

0,60%

0,40%

0,20%

0,00%

Month 1

Month 2

Month 3

Month 4

Month 5

The Conclusion Saves time and money‌

Positively impacts campaign performance

1

The Content Manager allows for easy real-time modification of any creative aspect including images, text, video assets and sounds etc.

1

The Content Manager can positively impact ROI of campaigns through creative optimization and help to prevent campaign wear-out effect.

2

The Content Manager empowers clients to easily enhance relevancy, optimize creative and cut production costs.

2

Clients can gain valuable insights into performance which can be implemented in current or future campaigns.

sales@adform.com

www.adform.com

/Adform_Content_Manager_Case_Study_02  

http://www.adform.com/site/files/business-center/Cases/Adform_Content_Manager_Case_Study_02.pdf

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