Content Manager Case background 1
High price paid for creative production seen as a barrier for executing digital campaigns!
Advertisers more than ever focused on cutting creative production costs.
Especially eCommerce advertisers in need for a quick and easy way of changing banner content - i.e. retailers having weekly offers.
Recent research show that numerous creatives in rotation generates higher ROI and minimizes wear-out effect.
The Challenge 1
ALD launched a campaign promoting their services as a full service car dealer.
With numerous vehicles on fleet, each unique in condition, there was a need for banners that would allow dynamic banner content changes.
Ability to change banner material fast and inexpressive was key for ALD in their dynamic ad campaign.
The Solution 1
Adform Content Manager allowing ALD to easily modify all creative aspects including product images and text in real-time.
Dynamic Content Manager banners with different ad messages and specifications based on the same template in rotation with standard banners.
Setup seamlessly integrated with Adformâ€™s optimization tools thereby allowing ALD to dynamically optimize their campaign.
The Result Saved time and money
The Content Manager setup eliminated the need to physically alter banners when changes needed to be applied to text and product
Thereby ALD saved money and time usually spent on creative production images
ALD gained valuable insights into product performance which could be implemented in future campaigns images
The Result Positively impacted campaign performance: 1
The normal wear-out effect was avoided by changing content periodically thereby performance was positively impacted throughout the campaign.
The campaign generated very high click-through rates throughout 5 months of air time.
The Conclusion Saves time and moneyâ€Ś
Positively impacts campaign performance
The Content Manager allows for easy real-time modification of any creative aspect including images, text, video assets and sounds etc.
The Content Manager can positively impact ROI of campaigns through creative optimization and help to prevent campaign wear-out effect.
The Content Manager empowers clients to easily enhance relevancy, optimize creative and cut production costs.
Clients can gain valuable insights into performance which can be implemented in current or future campaigns.
Published on May 24, 2011