Page 1

CASE

AdPages Case background After the global recession advertisers have been more focused on finding new cost-saving ways to advertise. Repurposing traditional print material and distributing it through new channels is one way of doing this. Therefore Adform and Issuu partnered to launch ADPAGES. 1

AdPages brings a new dimension to online advertising enabling advertisers to distribute expensive print catalogues and publications through interactive online banners at a fraction of the cost.

2

AdPages introduces ‘Click to read’… in full-screen!

Case Setup

Client

Media agency

AdPages+Adserving& Reporting

The Challenge 1

2

With a growing focus on cost Bilka is constantly looking for new ways to optimize their creative buy and distribute their weekly brochures At the same time it is essential that Bilka get their target group to spend time with their brochures thereby building brand awareness and preference

sales@adform.com

Primary campaign objective Test the new AdPages format as a distribution channel and in terms of target group engagement

www.adform.com


CASE

Creative setup

Bilka’s traditional print catalogue repurposed into weekly updated AdPages banners containing Bilka’s newest brochure

A/B testing – AdPages banners and standard flash banners in rotation

The Result Time and money saved by easily repurposing Bilka’s weekly brochures into AdPages banners

!

Highly engaging: Click-to-Full-screen rate: 0,21% compared to 0,16% CTR(%) for standard

sales@adform.com

www.adform.com


CASE

The Result 1

More than 61 % of people that went full-screen spent more than one minute interacting with the brochure!

2

By easily updating the creatives on a weekly basis (with the new brochures) target group engagement was kept high throughout the whole campaign:

Full screen interaction 75%

50%

25%

0%

10 sec 30 sec 60 sec

10 sec 30 sec 60 sec

10 sec 30 sec 60 sec

10 sec 30 sec 60 sec

Week 32

Week 33

Week 34

Week 35

The Conclusion The flip is worth it‌

1 1

AdPages is a cost-efficient and measurable way to repurpose and distribute traditional print material like brochures.

sales@adform.com

1 2

AdPages banners are highly engaging and can help build brand awareness and brand preference!

www.adform.com


/Adform_AdPages_Case_Study_Bilka  

http://www.adform.com/site/files/business-center/Cases/Adform_AdPages_Case_Study_Bilka.pdf

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