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CASE

Live Streaming Case background 1

Advertisers are focused on making their advertising material as innovative as possible to stand out

2

Recent research show that rich media banners with video positively impact campaign performance in terms of user engagement

3

High speed broadband internet allows marketers to take advantage of the benefits live video streaming provides

4

Adform Scheduler enables advertisers to automatically change material according to predefined schedules

Case Setup

Client

Media agency

Adserving&reporting

The Challenge 1

On January 21, 2011 Novozymes held a conference in Copenhagen to present their 2010 results and forecasts for 2011 and 2012

2

Novozymes wanted to broadcast the conference live to stakeholders and their investors

3

The conference itself only took 40 minutes, but Novozymes wanted to advertise it beforehand and also make it possible for the target group to view a recorded version subsequently

sales@adform.com

www.adform.com


CASE

The Solution 1

The conference was filmed and broadcasted directly into banners served by Adform on the largest Danish business portals

2

Adform powerful ad serving engine allowed live video to be broadcasted directly from Qbrick’s servers to the banners

2

Creative material scheduling allowed for a smooth transition between campaign phases: Before the conference: Banners that announce the upcoming event During the conference: Banners with live streaming video After the conference: Banners with video recorded from the conference

The Result Extremely engaging solution 1

Live streaming attracted twice as many unique viewers

2

Campaign CTR% increased more than 72% during the live streaming phase

2

Material scheduling effectively changed creative material before each campaign phase eliminating manual work.

sales@adform.com

www.adform.com


CASE

0,80% The conference was broadcasted live from 12:05 until 12:40

0,70% 0,60% CTR %

0,50% 0,40% 0,30% 0,20% 0,10% 0,00% 10:00

11:00

12:00

13:00

14:00

The Conclusion 1 1

1 2

Live video positively impacts campaign performance Live video streaming significantly increased campaign CTR% and boosted the number of unique viewers

Material scheduling saves time Automatic banner change according to a defined timeline, made possible by Adform scheduler, saves time by eliminating manual work

1 3

Quick and reliable integration process A dedicated team of Adform professionals made sure the integration process was executed on time and with high precision

“Adform managed the campaign with ease and professionalism and delivered a service beyond expectations. It is our belief that the campaign would not have been a success without their guidance and we can recommend Adform as a reliable ad serving partner� Thomas Stefansen, Qbrick Denmark

sales@adform.com

www.adform.com


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