Page 1


Who are we • Adfactors B2B is India’s first and only full service Integrated B2B Communications Consultancy • We have earned the experience in managing B2B marketing communication across a wide-range of sectors, including Banking, Information Technology, Logistics, Infrastructure, Power T&D, Manufacturing, Pharma and Engineering • Our specialist team, come from technical, financial services, manufacturing and industrial background, who understands the complexities of managing a B2B brand in a wide range of sectors, markets and buyer/ influencer groups

• We create engaging interaction points to : • Engage customers, influence prospects, build communities and inspire investors • Help generate sales-ready leads through database driven communications • Attract & retain talent • Manage crisis • Presence across a network of 40 offices across India; and in Africa, Dubai, Singapore, Sri Lanka, Nepal, Pakistan and Bangladesh

Why the need for specialized B2B consultancy • Our research highlighted that B2B companies face some unique challenges compared to B2C companies • Limited marketing budgets, diversely spread markets, stretched sales force and extremely knowledgeable customers • Leads missed due to little or no awareness about the company’s offerings amongst key decision makers • Have limited or no in-house resource to execute marketing strategies

• Long and complex sales cycles lasting from 4 to 12 months

• Traditional communication tactics have proved ineffective generating low ROI • Hence there was a need for an efficient model of communications that consistently communicates with the complete universe of stakeholders by intelligently leveraging all free and inexpensive tools of communications, integrated through unified messages that are sharp and to the point • We partner with you to work with us as an extension of your business division driving marketing initiatives that impact the right target audience

What do we do - Our value proposition Brand Core Obsession with understanding client’s business context, strategy and tactics Suppliers



Blend of domain knowledge and communications expertise


Click to know more‌



Integrated messaging across all communications platforms

Where - Expertise Across Diverse Sectors

Banking & financial services

Infrastructure and realty


Automotive & allied

Industrial commodities

Engineering and capital goods


Pharma & Healthcare

How – our consulting approach Research

Influencer strategy and integrated plan







Analyse and understand audiences, business and environment

Create a unique story and differentiated messages suiting each individual medium

Design an audience centric influencer strategic plan

Execute across all mediums of communications

Permanent Monitoring and Performance Tracking

Storytelling across mediums

Who – some of our esteemed B2B clients

* Above is just an inidcative list, Adfactors PR services over 290 clients across industry verticals

National Network.. National delivery capability • Offices in 14 cities & resident representatives in 26 additional locations • Presence in key auto markets • Strong relationships with regional media • Representative network across key tier II locations

Ability to effectively engage, address markets and media where the growth is expected Special strength in engaging regional media – key to success in penetrating the Indian market Head office • Mumbai Branch offices • New Delhi • Kolkata • Chennai • Chandigarh • Ahmedabad • Bangalore • Hyderabad • Pune • Indore • Kochi • Lucknow • Jaipur

Resident representatives • Bhubaneswar • Rajkot • Baroda • Guwahati • Goa • Ranchi • Ludhiana • Patna • MysoreMangalore • Vishakhapatnam • Jammu • Bhopal

Leveraging the power of Adfactors Group •

Adfactors Group founded in 1982 is India’s Independent global communications group, headquartered in Mumbai

The Adfactors Group is the only one that provides bandwidth of geography, knowledge, capabilities.

The Group is physically represented in India through 40 offices; and in Dubai, Singapore, Sri Lanka and Bangladesh

It invests 2% of its profits in training and knowledge management of over 800 professionals employed by the group

Group Companies include •

Adfactors PR: India’s largest public relations consultancy firm, currently servicing over 270 clients

Adfactors Advertising: Leading financial advertising agency

chlorophyll Brand Consultancy: Brand management and communications, brings together some of the best minds in Indian advertising

Projects Today: Tracks all projects across India and owns 5 B2B print publications and 6 online portals

Indiastats: Tracks secondary socio-economic indicators

Saffron Media: a media house focused on Pharma & Heatlthcare, Food & Beverage and Travel & Hospitality, owns 4 print publications and 4 online portals

// Thank You //

Stay connected /adfactorsb2b

@adfactorsb2b /company/adfactors-b2b /adfactorsb2b

/adfactorsb2b 9930143550

Join our Communities Blog: LinkedIn Group Facebook Group


Digital & Social Media • Establishing presence on all social networks • Driving engagement • Social Media Advertising • Digital Display Advertising • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Website Development

• Online Reputation Management (ORM) • Application developments for Mobile & Social • Corporate/Product videos/films/documentaries


Direct Marketing • Newsletters (Print & Electronic), that effectively deliver your message and build loyalty

• Emailers that cut through the clutter and generate response • SMS Marketing • Newspaper Inserts

• Database acquisition, creation and maintenance


Events • Communications support to all owned & industry events and trade shows

• Identifying speakership opportunities in all industry seminars and conferences • Assistance in conceptualizing and executing standalone/industry events, workshops etc. • Assisting in arranging press conferences, media facility visits and fam trips


Advertising • Print, Online, Digital, Electronic Advertising • Strategic Media Planning & Buying • Mainline and below the line creative • TVCs, Films, Radio Spots and Jingles Production


Specialized Content Creation • Industry specific customized Search engine optimized content • Authored articles, blog posts etc • Content for brochures, mailers, press materials, websites • Case-studies • Whitepapers • Newsletters & e-Mailers

• Graphical content for Facebook • Product and facility videos


Brand Consultancy • Brand Creation and Transformation • Identifying & establishing the brand core and what it stands for


Public Relations • Media Relations & Outreach • Product reviews and placements • Our clients lead share of voice in most categories • Capability derived from • Understanding of all categories of media • Consultancy with senior editorial experience • Specialized content creation capabilities • Unmatched influence with regional and trade media; helps clients access specific and right target audience • Strong media intelligence and dynamic tracking


Public Affairs • Addressing public policy issues through a process of information, communication and engagement with policy makers and stakeholders • Stakeholder mapping and engagement

• Legislative/policy tracking & research • Government Outreach • Our PA team comprises of consultants with experience in top MNCs (Walmart, Tata), public institutions (European Commission, British High Commission, USIS), trade bodies, (FICCI, IMC), think tanks (ICRIER) and the best media brands (Forbes, TOI, Business World)


Financial Communications • Largest practice in Investor Relations in India • Largest practice in M&As and other transactions • Investor and Analyst outreach


Pre IPO & IPO Consultancy • 90% share of funds mobilized through IPO in 2011 • 15 year long leadership in league tables • All IPOs above US$ 1 billion in the last decades • All IPOs that attracted more than a million applications • Almost all sector and instrument firsts • All major NRI debt raisings


Crisis Management • Managing reputation has become critical in this era of intense scrutiny from all quarters

• Huge experience in managing crisis related to consumer facing industries and transactions • Dedicated CRISIS 24x7TM service created after the global downturn • 60 independent projects in the last two years • Sound understanding of reputation risks • Experience of post-crisis rehabilitation


Employee Communications • Designing and delivering an effective and endto-end internal communications strategy

• Help employees identify & engage with the organization's vision and goals • In-house Newsletter – multi-lingual • Employee engagement through CSR initiatives


CSR Communications • Study and determining the most appropriate CSR initiatives that resonates with the brand value

• CSR program development

Adfactors B2B Credentials Feb 2014  

Adfactors B2B is a full-service integrated marketing communications (IMC) consultancy serving primarily business-to-business (BtoB) markets....