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Undergraduate Catalogue CeseMed - Bachelor’s Degree in International Business PMF - Bachelor’s Degree in Finance & Banking

For the latest information concerning Euromed Management visit www.euromed-management.com

Euromed Management Domaine de Luminy - BP 921 - 13288 Marseille Cedex 09 - France Tel. +33 (0)4 91 82 78 00 / Fax +33 (0)4 91 82 78 21 info@euromed-management.com

Illustration : Thierry Rasine

here, you will see the world through different eyes

CHAMBER OF COMMERCE & I N D U S T RY M A R S E I L L E P R O V E N C E

> Euromed Marseille School of Management is growing and has become Euromed Management

www.euromed-management.com


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General Information

Contents 3 4

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GENERAL INFORMATION I - PROGRAMMES & COURSES I.1. CeseMed Programme: Bachelor’s Degree in International Business I.1.1 Students admitted into the first year I.1.2 Students admitted into the third year I.1.3 Curriculum I.2. Financial Management Programme (PMF): Bachelor’s Degree in Finance and Banking I.2.1 Curriculum I.2.2 PMF Alternate Training I.3. Studies Abroad

II - ACADEMIC STRUCTURE II.1. Definitions II.2. Course structures II.3. The modules II.3.1 Management modules II.3.2 Modern Languages modules II.3.3 Pro-Acts II.4. Grades II.5. Progression II.6. Gap year II.7. Obtaining the diploma II.8. Roadmap and academic calendar III - INTERNSHIP IV - STUDENT REPRESENTATIVES COURSE CATALOGUE CESEMED - Bachelor’s Degree in International Business PMF Bachelor’s Degree in Finance & Banking

Euromed Management is a higher education institution specialising in management. The School is ranked among the top 8 higher education institutions in France. Founded in 1872 by the business community of Marseille, Euromed is France’s oldest institution for management training. Today, Euromed Management is part of the Marseille Provence Chamber of Commerce and Industry and managed by a Governing Body formed by businesses, local authorities and qualified people. Euromed Management provides undergraduate, postgraduate and continuing education courses for approximately 3500 students from about 30 different countries. Located on the Luminy campus, in the south of Marseille, the school has all the necessary human and technological resources for students to develop their employability. Euromed Management’s teaching is part of a “Euro-Mediterranean” vision, with particular emphasis on problems related to ethics and sustainable development. Finally, Euromed Management always strives to take into account individual personality and personal development, with the training completely focused on individuals and their professional plans. All our qualifications are recognised by the State and meet the international standard of ECTS credits. This document aims to describe how the bachelor programmes function: - Cesemed: Bachelor’s Degree in International Business - PMF: Bachelor’s Degree in Finance and Banking. As in any “society” in which different people live together, students at Euromed Management have a number of rights and responsibilities. Being a student at Euromed Management is the result of a voluntary decision by individuals capable of completing higher education studies in management, and the acceptance of the institution to accept those individuals and accompany them until they obtain their diplomas. The students’ academic path is designed in such a way for them to acquire the necessary skills and behaviour to give them optimal employability. The human and material means made available to students are part of the School’s efforts to assist them in their personal development and professional success. All stakeholders – students, lecturers, directors and staff – at Euromed Management have taken on the mission of organising higher education for future administrators and managers of organisations in such a way as to provide them with optimum employability. The administrators, executives and staff are involved in the two-fold project of ensuring the individual success of each student and the collective prestige of the School. However, each individual student is the chief stakeholder of his or her project, and each individual student must apply all his or her skills during the course. After completing their course, students benefit from the value and prestige of their diploma. The time students spend at Euromed Management is an important part of their lives. During this time, students should be able to develop, find fulfilment and establish lasting relations that will continue long after they have completed their course. Students must make the most of their studies and see their time at university as an enriching experience in all respects. It is therefore essential to read this guide and follow the advice, taking into consideration that the focus of the bachelor programmes stems from the desire to see the mission accomplished in the best possible conditions and that the members, from the Director to assistant staff, are at the full disposal of the students enrolled in the programmes. The directors reserve the right to make changes to the Student Guide. Whenever any changes are made to the Guide, students affected by the changes will be informed through all possible channels.

Contact > Brigitte Amling, Academic Coordinator - brigitte.amling@euromed-management.com Tel. +33 (0) 491 827 829 > Laurence d’Exelle, Academic Coordinator International laurence.dexelle@euromed-management.com - Tel. +33 (0) 491 827 856 > Bruno Camus, Director of Programmes - bruno.camus@euromed-management.com Tel. +33 (0) 491 827 777

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I - Programmes & Courses I.1. CeseMed Programme: Bachelor’s Degree in International Business The CeseMed programme aims to provide students with training in management from an international perspective. This includes understanding the inherent complexity of foreign environments. Students learn to become managers possessing the ability to understand different social, cultural and economic codes. Various paths and admission levels are possible: - For candidates with the baccalauréat or equivalent admission to the first year via the SESAME competitive examination. - Admission to the third year is based on a written application and interview for candidates who have successfully completed two years of university studies in management. Foreign students may sit the competitive examination under the same conditions as French students. Foreign students may also join the programme through partnership agreements signed with Euromed Management. Foreign students admitted without sitting the SESAME competitive examination Under specific conditions, foreign candidates may be admitted directly into one of the Bachelor’s programs (CeseMed 1, CeseMed 3, PMF 1, PMF 3). In order to qualify for this, she/he must: Have the equivalent of the French “Baccalauréat” (for admission in the 1st year) or have suc-

cessfully completed 2 years of university studies (for admission in the 3rd year) Have a nationality other than French Submit an application file to Euromed Management (giving the chosen “Path”, for the CeseMed 1 candidates) Obtain a minimum TCF (Test of French language) score (with the exception of the candidates for whom French is their native tongue) Provide all necessary documents attesting to her/his academic level Be able to have a remote interview in satisfactory conditions: image & sound quality, public location, official’s presence (for ex. the presence of a member of a French consulate/embassy or public school) and the possibility of verifying the candidate’s identity. The candidates who submit a complete application file will have to undergo an interview process and take one or several foreign language tests. After evaluating the application file and the results of the interview and test(s), the director of the Bachelor’s programme will decide whether or not to accept the candidate into the requested programme (and into the chosen path whenever applicable).

several countries. At the end of the course, students who meet all the conditions are awarded: - The Euromed Management CeseMed diploma Bachelor’s Degree in International Business, officially recognised by the French Ministry of Education - Where applicable, depending on the student’s period abroad, the diploma may be awarded by the foreign university. The first two years of the course are spent in France and focus on: - Acquiring the necessary tools for different positions in international business - Understanding personal development and selfknowledge. At their foreign university, students study cultural diversity The different CeseMed paths are assigned to students based on their results in the SESAME competitive examination. It is not possible to change the selected path once the course has begun. Once students have joined a “path”, they must state which path they wish to take whilst abroad (at the end of the first year):

I.1.1 Students admitted into the first year

- Double Degree (three academic semesters at the same foreign partner institution + one semester on internship)

A four-year course with two years spent in France and two years spent abroad. Students can choose between various “paths”, each one focusing on a specific region and offering one or

- 2+1+1 single diploma (two academic semesters at one foreign partner institution + one academic semester at another foreign partner institution + one semester on internship)

Students are assigned to foreign partners on the basis of their academic results (language and management modules) in the first year. Behaviour may also influence where students are assigned.

I.1.2 Students admitted into the third year Students admitted directly into the third year finish the course in two years: - A year in France (semesters 5 and 6 at Euromed Management) - One academic semester at a foreign partner university - One semester on internship abroad. At the end of the first year students make a choice of their preferred partner universities for their period of study abroad from a list provided by the Office of International Partnerships and the programme. Places are assigned according to the following criteria: - Academic results in semester 5 - Cover letter written in the language of the country where the student would like to go - The student’s entire academic record Once students have been assigned a partner university, they must choose which classes to take, and this choice must then be approved by the directors of the bachelor programmes. Students taking this path will obtain only one degree: the Euromed Management CeseMed diploma Bachelor’s Degree in International Business.

I.1.3 Curriculum Pathways available at the start of the 2009 academic year New destinations may become available if new partnerships agreements are signed. Below, you will find information on each of the paths.

Track Hispanic

English speaking

Greater Europe

Asia Mediterranean

2+2 DD* 2+2 DD 2+1+1

Year 1 France France France

Year 2 France France France

2+2 DD 2+2 DD 2+1+1 2+2 DD 2+2 DD 2+2 DD 2+2 DD 2+1+1

France France France France France France France France

France France France France France France France France

2+2 DD 2+1+1 2+1+1

France France France

France France France

Year 3 Spain Mexico Argentina or Brazil or Chile or Panama or Peru or Portugal UK USA UK or USA or Canada or Australia or Ireland or Portugal Russia Germany Holland Lithuania Germany or Lettonia or Lithuania or Holland or Poland or Italy or Sweden or Norway or Austria or Belgium or Denmark or Finland or Estonia China China or Japan or Malaysia Morocco or Lebanon or Greece or Italy or Spain or Portugal or Turkey or Egypt

*DD : Double Degree. For all Double Degree paths, classes are decided jointly by Euromed Management and the partner university. For 2+1+1 courses, students are asked to choose classes, and this choice is then approved by the directors of the Bachelor programmes.

Year 4 Spain Mexico

UK USA Russia Germany Holland Lithuania

China

Students take the following modules in Marseille. 5 ECTS credits are awarded for each module. Modules may be taught in French or English. Semester 1 Economics (Micro-Macro) Euro-Mediterranean Approach to Management Global Business Approach and Business Knowledge Accounting International Environment and Geopolitics (E+F) Mathematics Languages Personal Development Semester 2 Quantitative Methods Marketing (E) Management Information System (E) Intercultural Management (E)

Operation Management (E) Business Law Languages Personal Development Semester 3 Fundamentals Finance Research Methods in Management Budgetary Accounting International Trade (E+F) Sustainable Development (E+F) International Business (E) Languages Biology (USA DD) Astronomy (USA DD) Managerial Philosophy (USA DD) American History (USA DD-E) Semester 4 Internship (30 ECTS credits) Semester 5 European and International Marketing (E) Comparative Accounting Comparative Taxation Financial Analysis (E+F) Business (mission) European and Competition Law (E) Personal Development Semester 6 European Logistics (E) Entrepreneurship (E) E Business (E) Organizational Behaviour (E+F) Euro-Mediterranean Approach to Management Sustainable Development (E+F) Personal Development Semester 7 Strategy Project Management Dissertation Specialization 1 Human Resources International Human Resources Management (E) HR Elective HR Elective 2 Marketing Marketing Communication (E) Strategic Marketing International Marketing Cases (E) 3 Finance Management Control (E) Investment and Financing Decisions International Finance (E+F) Semester 8 Internship (30 ECTS credits) The above syllabus is for studies in France. Whilst abroad, students will take a similar path. (E) Courses taught in English (E+F) Courses taught in English and in French

I.2. Financial Management Programme: Bachelor’s Degree in Finance and Banking The Financial Management Programme (PMF in French) aims to provide students with training in finance, particularly in the banking and insurance sectors. This programme aims to provide students with expertise in the complex sector of finance and financial products, as well as with the necessary marketing, public relations and commercial techniques, thus enabling them to progress in this highly competitive sector. Different paths and entry levels are possible: > Admittance to the first year via the Ecristart competitive examination, for candidates with the baccalauréat or equivalent > Admittance to the third year on the basis of a written application and interview for candidates who have successfully completed two years of university studies in management. Foreign students may sit the competitive examination under the same conditions as French students. Foreign students may also join the programme through partnership agreements signed with Euromed Management. A three-year course, with classes designed to provide students with: > Knowledge and a thorough understanding of global mechanisms > Thorough understanding of the fundamental principles of management and finance > Marketing, public relations and commercial skills > Specialization in finance > Personal development and professional career plans The diploma awarded at the end of the course is officially recognised by the Ministry of Education. > Euromed Management Financial Management diploma (Bachelor’s Degree in Banking and Finance). Students are assigned to foreign partners on the basis of their academic results (language and management modules) in the first year. Behaviour may also influence where students are assigned.


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I.2.1 The Path

I.2.2 PMF Alternate Training

I.3. Studies abroad

Students take the following modules in Marseille. 5 ECTS credits are awarded for each module. Modules may be taught in French or English.

In the third year, students may take Alternating Training. Students must be aware of the terms and conditions for cooperative education that govern the PMF Alternating Training course. This information is available: - Online, at http://www.apprentissage-cci.com - Or through the Centre de Formation d’Apprentis Interconsulaire Méditerranée (Tel: 04.91.39.58.78). Alternating Training can be taken by the following PMF students: - Those who have completed two years of university studies and enrolled directly into the third year - Those who have completed the second year of the course. Students interested in the Alternating Training should apply to the directors of the bachelor programmes. Once the applications have been examined, a representative of the directors of the bachelor programmes and of the business contacts will decide which candidates will be admitted. Precise criteria are used in making the decision: - Academic performance (from the second year or from exams for direct admission to the third year) - Behaviour of those students who completed the second year. - Company profile and job position: the student’s mission must be aligned with the teaching objectives of the course. The company structure, therefore, should not be too small and should consist of at least 10 employees. - Satisfactory interview. The alternation between lectures and internships is as follows: - Lectures: Mondays, Tuesdays and Wednesdays (possibly Saturdays). - Internships: Thursdays, Fridays, as well as longer internship periods and school holidays. Contracts last 12 months, and students are responsible for attending their internship from September at the beginning of the third year, to September of the following year. Lecture attendance is mandatory. A list of absences will be sent to the Conseil Régional. Payments may be suspended for those who do not attend lectures.

All necessary administrative formalities prior to departure (visas, etc) are dealt with by the Office of International Partnerships (OIP). Students must comply with the requests, advice and guidelines of the OIP. Under no circumstances may Euromed Management be held responsible if a student fails to obtain a visa. Whilst studying abroad, students are subject to the rules and regulations of their host university. Students must abide by the laws of the country in which they are studying. Unacceptable behaviour during the period abroad will result in the student being sanctioned by Euromed Management also by the partner university. Communication between Euromed Management and students abroad shall be by: - E-mail (firstname.name@euromed-management.com) - Phone - Videoconferencing - Visits

Semester 1 Economics Law Marketing Global Business Approach Accounting and Taxation Professional Communication English Semester 2 Financial Review and Analysis Cash Management Financial Services and Bank Management Ethics and HRM Research Methods in Management Banking and Insurance Environment English Semester 3 Banking and Insurance Law Strategy Finance and Commercial Management Finance and International Activities International Finance Economics of Banking and Insurance English Semester 4 Period abroad Semester 5 Negotiation and Customer Relationship Management Marketing in Banking Individual and Corporate Finance Management Control Euro-Mediterranean Financial System Introduction to the Stock and Financial Markets English Semester 6 Internship Final Dissertation Students are assigned to foreign partners on the basis of their academic results (Language management modules) in the first year. Behaviour may also influence where students will be assigned.

Students can contact course Management to inform them of any issue or point they consider important.

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II - Academic Structure II.1. Definitions Module The smallest academic unit of specific knowledge. A module consists of a series of lecture sessions in a given discipline. Lectures may be given by different lecturers and may include specific practical assignments. A certain number of credits are awarded for each module. Some modules are linked to other modules and that their contents are interdependent. RCMs For each module, a lecturer will be appointed as module leader (RCM in French) by the directors of the skill centres. The students, lecturers and organisers of a programme may contact the RCM in order to discuss specific points concerning the module. RCMs regularly carry out reviews with their team (in the case of several lecturers), then with the organisers of the programme. They analyse the assessments made by the education officers and the results of the satisfaction surveys completed by the students. The RCMs will be informed of the results of the survey once grades have been published. The syllabus For each module, students are given a syllabus stating: - The corresponding skill centre, the subject, the duration of the module, the number of credits awarded, the number of students in the unit group, the number of sessions, the corresponding programme, the language of instruction and the name(s) and e-mail address(es) of the lecturer(s) for the module - The overall objectives of the module, and details of each session - The bibliography - The methods of assessment. This information is available through Euromed Management’s information system and/or via the programme’s teaching administration. The overall objectives for each module are detailed in the course syllabuses so that the students may prepare in advance for lectures.

Course catalogue The course catalogue provides a summary of all modules included within a programme over the academic year; it can be accessed via the School’s information system. The catalogue contains all the course summaries for the programme. Module codes All modules are assigned a code based on a system defined in the course catalogue. Credits ECTS credits represent the value given to units of study in accordance with the European Credit Transfer System: one credit corresponds to 20 to 25 hours of work. A five-credit module corresponds to 100 to 125 hours of work, of which there are 30 hours of one-on-one learning.

II.2. Course structures Depending on how many students are enrolled in each programme, they may be split into groups for all or part of the lectures. Unit groups are defined at the beginning of each module based on the subject being taught. The number of students needed for a module to be most effective varies from one module to the other. Modern Languages groups are determined separately, based on cross-curricular criteria and academic level. All students can access their individual schedule or group schedule via the School’s information system, the Virtual Campus. In addition to their personal, mandatory computer equipment, students can also access information using the various workstations available to them. The schedules are established per week: they specify the title of each subject, the name of the lecturer, the timetable and the classrooms. There are two semesters, each corresponding to approximately 15 weeks of lectures. This includes holidays (where applicable), demonstrations and rallies organised by student associations, internal demonstrations and rallies, and assessments and tests.

The first semester typically covers mid-September to end of December. The second semester begins in January and usually ends between the end of May and mid-June. At the end of each module, students must complete an assessment of the modules they have chosen during the current semester. This assessment is mandatory for all classes taken. Assessments are to be completed online using the Virtual Campus facility. Students should take great care when completing these assessments. Students who fail to complete an assessment may be refused access to their grades. Except under exceptional circumstances, lectures are held during the seven daily lecture periods. These periods each last an hour and a half. Sometimes there are double lectures, which last three hours. - Morning session 8.30 - 10am; 10.15 - 11.45am; 12 - 1.30pm - Afternoon session 1.45 - 3.15pm; 3.30 - 5pm; 5 - 6.45pm; 7 - 8.30pm The schedule is designed so that each group has a one and a half hour lunch break. Lectures may take place from Monday to Saturday inclusive

II.3. The modules II.3.1 Management modules Teaching is interactive. Students participate fully, and must prepare properly for lectures. Classes are not the usual, traditional, one-way lectures. They serve to clarify certain points to students, refine their thinking, explain points and correct exercises they have completed incorrectly. At the start of each module, lecturers provide students with the syllabus and explain it to them. This is a reference document. Students are asked to prepare for each lesson according to the instructions in the syllabus. Lecturers will remind students what they have to prepare. Students are also asked to complete all the assignments listed in the syllabus in order to earn the credits.


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Five-credit modules represent 30 hours of lectures and 70 to 90 hours of personal work. Lectures are given at Euromed Management on the Luminy or Vaufrèges (at the entrance to the campus) sites.

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Each student is responsible for learning the language he or she has chosen. Language classes are organised by the Language Centre, with students split into groups based on their language level. The Auralog online learning system allows students to work individually to complement their classroom lessons.

Financial Management Programme Bachelor’s Degree in Finance and Banking: English

Diploma conditions English

TOEFL 550 or IBT 80 Depending on partner university

TOEFL 550 or IBT 80: TOEIC 750

At Marseille, students taking the PMF programme take one English module per semester and can access the Auralog online learning system. CeseMed Programme Bachelor’s Degree in International Business: English + one other language Conditions for study abroad English-speaking countries Spanish-speaking countries German-speaking countries Italy China Russia

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II.3.2 Modern Languages modules

Language classes are organised as follows: Conditions for study abroad English-speaking countries Other countries

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TOEFL 550 or IBT 80 USA Double Degree: 30 language credits at Euromed + General Education classes Elyte 550 Widaf 550 Clip 550 HSK 1 + TOEFL 550 TOEFL 550 or IBT 80. Good level of Russian Language

Students should verify as to specific conditions stipulated by their chosen university

Diploma conditions: validated level in two languages. English (all students) TOEFL 550 or IBT 80 Spanish Elyte 550 LV1 or Elyte 450 LV2* German Widaf 550 LV1 or Widaf 450 LV2* Chinese HSK 2 or HSK1 LV2* French (for foreign students) TCF 3 or TCF2 (if one year at Euromed Management) Others To be confirmed. Find out from the Language Centre.

II.3.3 Pro-Acts The Pro-Act teaching system is unique to Euromed Management. Pro-Act schemes involve undertaking Projects and taking Action to enable students to progress and acquire a command of their practical knowledge and master their interpersonal skills. The philosophy behind the system is “learn to dare, dare to undertake”. > The different types of Pro-Acts International Pro-Act: rewards international discovery activities. Certifies the student’s capacity for international mobility and capacity for integration in different multicultural concepts. Compulsory for CeseMed students. Consists of three stages: - Before and during their three semesters abroad, students must fill in forms, in teams of three to five, aimed at encouraging them to participate in multicultural analysis and reflection.(Working in groups promotes self- management in teams.) - As part of the METIZ® certificate, students must also write an individual social and cultural report of around 2000 words. The experience of completing the forms while abroad is good preparation for writing this social and cultural report. - If applicable, students also obtain the foreign diploma from the partner university. Research Pro-Act (Dissertation): the work of students specifically meeting the criteria for applied research (dissertation, case studies in collaboration with a lecturer, research assistantship, publication, etc). The final dissertation automatically validates the Elective Research Pro-Act. Students must submit their dissertation on paper to the programme directors and to the tutor by June 30th. No dissertations will be accepted after that

date. Students must also submit an electronic version to the e-mail address provided by their tutor. Dissertation: if it is proved that a student is guilty of plagiarism, his or her dissertation will be refused by the directors of the bachelor programme and the student will have to appear before a disciplinary committee. All dissertations must include the following: “I, (full name), certify that the content of my dissertation is the result of my own, personal work. I also certify that all the data, arguments and conclusions borrowed from other literature are either copied exactly as they are written in the original and clearly identified as quoted, or have special comments in the footnote. Finally, I certify that neither all nor part of this document has been used in previous assessments or has been published.” Business Pro-Act: consists of business creation or resumption of activity. Art Pro-Act: projects leading to artistic production, highlighting creativity and innovation skills. A forum will also be provided for those participating in the programmes who are regularly involved in an artistic field and wish to continue this activity during their studies. Information/Communication Pro-Act: student projects relating to different modes of professional communication (various types of press, advertising campaigns, etc). The aim is to highlight students’ ability for understanding the environment, whether in researching information or communicating it.

There are three categories: Athlete Pro-Act, Coach Pro-Act and High Performance Athlete Pro-Act. Earth Pro-Act: projects related to sustainable development and humanitarian work. The aim of the Earth Pro-Act is to confront students with the major issues posed by our civilisation and put them into contact people living in difficult conditions. Associate Management Pro-Act: all projects relating to the operation and/or creation of a nonprofit organisation with the aim of developing project management skills related to student life. Employment Pro-Act: this introspection process aims to direct students towards their professional career in the best possible way. In this introspection, students receive individual teaching support as part of their overall personal-development process. There are several stages to the process: - Self-knowledge (Personal Development Certificate only for the CeseMed programme) - Support in choosing the path - Employability diagnosis. The entire Employment Pro-Act process is outlined in the Employment Pro-Act Road Book published by the careers team.

Sport Pro-Act: project by students wishing to take part in sport at university level or above.

Programmes requiring a Pro-Act

*LV2 = a language not spoken in the destination country

Year of entry

At Marseille, students taking the CeseMed programme can take two language modules per semester (first and second year) and access the Tell Me More® online learning system. For Chinese, a specific path can be proposed. Grades for language modules will be taken into account when classifying students at the end of the first year in order to assign them a foreign university. Students who have passed and validated an official language test may be awarded extra points.

Employment PA International PA Elective Research PA (Dissertation) Elective PA

CESEMED 1

CESEMED 3

Yes Yes Yes Yes

Yes Yes Yes No

CESEMED 1 OR 3 Double degree seeking foreign students Yes Yes Yes Yes

PMF 1

PMF3

Yes Optional Yes Yes

Yes Optional Yes No

Before a student undertakes his/her Pro-Act, it must be approved by a designated member of the Faculty. The final validation will not be possible, failing this approval.


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II.4. Grades A number of credits are awarded for each module. At the start of each module, the lecturer explains the method of assessment used to calculate the final mark, that is, the weighting of each individual mark used to calculate the average mark for the module. This method of assessment is also outlined in the syllabuses. Generally speaking, 60% of the grade is awarded for individual work. The module may use continuous assessment, a final exam or a combination of the two. To earn the credits for a module, students need a mark of at least 10/20. Each module leader (RCM) makes the final decision on awarding credits to students based on their results. The RCM is the only person responsible to students, colleagues and the directors with regard to grades. Credits will not be awarded to students in the following cases: - Unjustified absence at two sessions of a single module. Absent students must inform the programme management before the session or no later than seven days after the session, except in the case of force majeure (serious event). Students should also inform the lecturer. Students who are absent without notice will not be given a grade (even for group work). - The student behaves in such a way as to justify his or her exclusion (disruption, late arrival, activity outside of classes, etc). - Evident plagiarism (copying). The final mark is associated with a letter grade. Students who have obtained the credits for the module (mark of 10/20 or above) are ranked in descending order.

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The following letter grades are awarded: - Students in the top 10% are awarded an A grade - The next 25% awarded a B grade - The next 30% awarded a C grade - The next 25% awarded a D grade - The next 10% awarded an E grade. Students with a mark: - between 8 and 10 are awarded an FX grade; - below 8 are awarded an F grade. ECTS credits All validated ECTS credits are attributed to the student on a permanent basis. Failing a module (ie, not obtaining the credits and therefore not obtaining the necessary skills), for whatever reason, will result in the student having to validate the module. There are two possible forms of assessment: > Take the failed module using the normal assessment method. > Only sit the final exam, with the mark based entirely on this assessment (subject to the approval of the RCM). Only students who have failed a module due to a justified absence from the final exam can keep their continuous assessment marks for that module. Students who are not up to date with payment of tuition fees will not be allowed to sit the exam. Publication of marks Marks are published by the lecturers on the School website. Once marks have been published, students can access their exam results via their education officer during one month. If after discussion with the lecturer, a student disagrees with the given mark, he/ she can ask the Programme Director for his/her work to be reevaluated. The director will confirm in writing as to whether or not the work will be marked a second time. Period abroad Each foreign institution has its own marking system. Where an agreement has been signed between the foreign institution and Euromed, both institutions recognise the credits awarded by the partner university. Where a partnership exists that is not part of the ECTS, 60 credits are awarded for a validated year abroad.

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II.5. Progression In France, students require 60 credits in management to be promoted to the next year. Progression to the next year is decided by the School Assessment Board, which is constituted as follows: > Chair: Programme director (or a representative) > Faculty: Directors of skills centres (or their representatives) > Administration: - Two members of the Bachelor’s Programme - Registrar (or a representative). The Chair can invite any qualified person to sit on the Board in a non-voting capacity. The educational representative of the Student Association also attends but does not have a right to vote. Rulings are made by simple majority of those present, with abstainers not taken into account. The Chair’s vote is decisive in the event of a tie. Debates and votes are strictly confidential. The possible decisions are as follows: - Progression to the next year - Conditional progression - Obligation to repeat the year - Obligation to leave the course. Once the ruling made by the Board has been published, the student has the right to appeal in writing within 10 days to the Dean and Assistant Director General of Euromed Management. Only appeals presenting new data, not made available to the initial board, will be examined by an appeals board, and the student will be asked to attend. The School Assessment Board meets twice a year: - Early July - Early January for CeseMed 2 students for whom departure abroad depends on promotion. Students who wish to bring certain elements to the attention of the Board members must do so in writing to the directors of the programme by 30 June at the latest (30 December for CeseMed 2 students). Students whose progression to the next year requires changing country are subject to the teaching regulations on progression set by their home institution. However, the host institution reserves the right to refuse, or require entry conditions for students whom they believe do not satisfy the academic criteria

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necessary to continue their studies. Students who fail to pay tuition fees for the current year will not be promoted to the following year, even if they meet all other conditions. The financial conditions for repeating a year in France or abroad are detailed in the teaching contract. Outside France, the rules for promotion are as set by each individual partner university. Academic syllabus abroad for students on the 2+1+1 track: To be validated in year 3 + 60 ECTS credits (or equivalent validated by the Bachelor programme). To be validated in year 4 + 25 ECTS credits (or equivalent validated by the Bachelor programme). Total for the planned syllabus abroad: 85 ECTS credits Syllabus abroad: Minimum of 70 ECTS credits validated abroad required for the diploma (it is possible to make up the total with up to 15 missing ECTS at Euromed Management or remotely). The student progressively accumulates the number of credits needed to obtain the diploma. Semester 5 30 ECTS credits or equivalent validated by Euromed Management Semester 6 30 ECTS credits or equivalent validated by Euromed Management Semester 7 25 ECTS credits or equivalent validated by Euromed Management In the event of failure of one or more modules the student may catch up in the partner university provided the latter has made provisions for this in its regulations and if it authorises it. The student will pay any eventual extra fees or registration fees for an additional course.

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On condition that the choice is validated by Euromed Management, a module validates a failed module from another university, even if the number of ECTS credits is not the same. However, a student who accumulates failures that have not been caught up by the end of the 3rd year is liable to be refused access to the university where the 4th year is to be followed on the grounds of academic insufficiency. A break year is then inevitable. Students who have no further possibilities of catching up or following extra courses in partner universities and/or Euromed Management and who do not have the required 85 ECTS credits will not be eligible for the CeseMed diploma. These students will however, have the possibility of registering as a Free Mover in a university accepted by Euromed Management in order to validate a sufficient number of credits to obtain the diploma. During this period the student will be considered to be taking a break in his/her CeseMed syllabus. The student will pay the Free Mover programme fees and the fees related to the break period. *Free Move: A student who is studying outside an exchange programme in a foreign university and who is not trying to obtain a diploma from the latter. The student can validate the accepted modules to obtain the diploma from his/her original establishment.

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II.6. Gap year Students may take time out from their studies to undertake a personal project related to their academic path. This is only possible for students in the second year or above. Students must inform the School of their intention to take a gap year and explain their reasons in a letter to the directors of the bachelor programmes. The letter must be submitted before June 30th of the academic year prior to that of their departure. During their gap year, students can organise their activities as they wish: a six-month internship followed by six months of other activities, periods abroad, etc. The School will not become involved in any way whatsoever in the organisation of gap years. If they wish, students may carry out their Elective Pro-Acts during that period. They can benefit from student status by completing their school dossier and completing all formalities relating to social security. For 2008-2009, students are charged €1,000 for their gap year. During that year, students remain enrolled at Euromed Management. If they first ask for written permission from the directors of the bachelor programme, students may sit exams for any failed modules, in which case, during the academic year, they must determine the dates and times of the exams. The gap year is an integral part of the students’ path, and as such, gap-year students must regularly inform the directors of the bachelor programmes of their activities and ensure that these fit into their initial project. Students who do not meet the minimum requirements with regard to academic results may be refused permission to take a gap year.


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II.7. Obtaining the diploma To be awarded their diploma students must have earned the necessary credits, as shown in the tables below.

CeseMed Programme: 240 credits

France

Abroad France or abroad

Management modules Course 1 DD USA Languages 30 ECTS DD USA general education 20 ECTS Management modules Course 2 Research Pro-Act (paper) Employment Pro-Act International Pro-Act Free Choice Pro-Act English Other language

90 ECTS 30 ECTS

85 ECTS 30 ECTS 5 ECTS Pass Pass Pass TOEFL 550 See the list or consult the Language Centre

Admission to 3rd year Bac + 2 or foreign syllabus Management modules

Management modules Course Research Pro-Act (paper) Employment Pro-Act International Pro-Act English Other language

II.8. Roadmap and academic calendar Students must follow the roadmap hereunder in order to complete their path. Students must validate all their classes and complete the following tasks. 120 ECTS 60 ECTS

25 ECTS 30 ECTS 5 ECTS Pass Pass TOEFL 550 See the list or consult the Language Centre

One year of studies abroad for a DD is equivalent to 60 ECTS credits if the student meets all the subject validation conditions defined by the partner of the programme he/she is registered with.

YEAR 1 - EUROMED MANAGEMENT in Marseille

Admission to 1st year

SESAME Admission YEAR 1 Semester 1 > Administrative registration at Euromed Management (virtual campus file)

Semester 2

ACADEMIC > Consider the choice(s) of partner universities within the track > Take the TOEFL

ACADEMIC > Hand in the choice of foreign universities within the track > Register for the language test(s) in order to prepare the departure abroad

PRO-ACT/EMPLOYABILITY > Meet the Pro Act team and define the free choice Pro-Act > Meet the Metizo® Team

PMF programme: Bachelor in Finance and Banking - 180 credits Admission to 1st year France Abroad France or abroad

Management modules Management modules Course Research Pro-Act (paper) Employment Pro-Act Free Choice Pro-Act English

The Diploma Assessment Board meets twice a year (September and February). The Diploma Assessment Board (there is one board per programme) is chaired by a university lecturer representing the Ministry of Education. The Board is constituted as follows: > Chair: University lecturer (if not possible, the Vice-Chair acts as Chair) > Vice-President: Dean of Euromed Management (or a representative) > Secretary: Regional Director of Education (or a representative)

115 ECTS 30 ECTS 30 ECTS 5 ECTS Pass Pass TOEFL 550 or IBT 80

Admission to 3rd year Bac + 2 Management modules Course Research Pro-Act (paper) Employment Pro-Act English

rity of those present, with abstainers not taken into account. The Chair’s vote is decisive in the event of a tie. Debates and votes are strictly confidential. The Board can make the following rulings: > Diploma not awarded and no re-sit allowed > Award postponed until student completes further requirements > Diploma awarded.

> Members: - Programme director (or a representative) - Directors of skills centres (or their representatives) - Registrar (or a representative).

Once the ruling has been published, the student has the right to appeal in writing within 10 days to the Chair of the Board. Only appeals presenting new data, not made available to the initial board, will be examined by an appeals board. Awarding of foreign diplomas is the responsibility of the partner institutions.

The educational representative of the Student Association also attends but does not have a right to vote Rulings are made by simple majo-

The maximum amount of time that can be taken to earn the bachelor diploma is as follows: - Six years for the CeseMed programme

To be completed at year end > Have validated: - 60 management credits - 20 language credits

(The year's average is the criterion used to assign to foreign universities) (The July academic jury decides whether the student is admitted in 2nd year)

PRO-ACT/EMPLOYABILITY > Begin the Employment Pro-Act > Complete the Employment Pro-Act Road Book (Virtual Campus) > Consider the choice of courses

120 ECTS 25 ECTS 30 ECTS 5 ECTS Pass

SESAME Admission YEAR 2

TOEFL 550 or IBT 80

for students commencing in the first year (four-year course + two years of deferment) - Three years for the CeseMed programme for students commencing in the third year (two-year course + one year of deferment) - Five years for the PMF programme for students commencing in the first year (threeyear course + two years of deferment) - Two years for the PMF programme for students commencing in the third year (oneyear course + one year of deferment). Students who have used the maximum number of authorised deferment years will automatically be considered as having dropped out of the course. If such students wish to continue, they must explain the reasons for their deferment in writing to the directors of the bachelor programme by June 30th or December 30th. If the Board accepts the deferment, the student will be charged the sum of €1,000.

YEAR 2 - EUROMED MANAGEMENT in Marseille

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Semester 1 > Administrative registration at Euromed Management (virtual campus file)

Semester 2

ACADEMIC > Choose the courses for the syllabus abroad (2+1+1 track) (Academic coordinator Bachelor programme) > Sign the study contract for all the syllabuses (academic coordinator Bachelor programme) > Validate the required language levels for departure abroad > Prepare the administrative application for departure abroad (Visa, accommodation, ...) (OIP)

ACADEMIC > Extra Chinese lessons for students going to China > Finalise preparations for departure abroad > Submit the study contract to the Bachelor programme to validate the choice of courses > Hand in the choice of foreign universities within the track for semester 7 (not including DD)

PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Progress in the free choice Pro-Act > Finalise course research and sign a course agreement

PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Begin the course > Course assessment by the company course tutor (the student must make sure that the course marks are sent to the registrar) > Free Choice Pro-Act

To be completed at year end > Have validated: End of Semester 1 - 90 management credits - The required level in foreign languages. (F/US double diploma programme: - 30 language credits - 20 “general education” credits) End of Semester 2 - 30 course credits

(The February academic jury decides on admission to 3rd year; the final admission to 3rd year is confirmed after course validation and foreign language level validation)


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SESAME Admission YEAR 3

YEAR 3 - ABROAD

Semester 1 > Administrative registration at Euromed Management (virtual campus file) ACADEMIC > Return the study contract signed by the foreign university > Keep in contact with Euromed Management and send the end of semester marks to Euromed Management PRO-ACT/EMPLOYABILITY > Begin the International Pro-Act (Sheets 1-3) > Complete the Employment Pro-Act Road Book (Virtual Campus) > Free Choice Pro-Act

Semester 2

ACADEMIC > Consider and validate the choice of paper and tutor > Send the end of semester marks to Euromed Management PRO-ACT/EMPLOYABILITY > Consider the choice of courses abroad > Complete the Employment Pro-Act Road Book (Virtual Campus) > Free Choice Pro-Act (pm)

To be completed at year end > Have validated - the partner university requirement to continue the syllabus abroad

ACADEMIC > Return the signed study contract > Validate the second language level > Begin the paper > Send the end of semester marks to Euromed Management PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Finish the International Pro-Act > Finalise the course research and sign the convention depending on the requirements of each partner university > Free Choice Pro-Act

Semester 2

ACADEMIC > Hand in the paper (Euromed Management or foreign university) PRO-ACT/EMPLOYABILITY > Begin the course > Course assessment (depending on who signed the convention) > Hand in the synthesis of the International Pro-Act > Finalise the employment Pro-Act (synthesis, video or interview)

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AST Students YEAR 3 Semester 1 > Administrative registration at Euromed Management (virtual campus file)

Semester 2

ACADEMIC > Consider the choice(s) of partner universities within the track > Take the TOEFL > Return the choice of foreign universities

ACADEMIC > Finalise preparations for departure abroad > Submit the study contract to the Bachelor programme to validate the choice of courses > Consider and validate the choice of paper and tutor

PRO-ACT/EMPLOYABILITY > Meet the Metizo® Team

PRO-ACT/EMPLOYABILITY > Begin the Employment Pro-Act > Complete the Employment-Pro Act Road Book (Virtual Campus)

To be completed at year end > Have validated: - 60 management credits.

(The average for semester 1 and eventually the TOEFL marks are the criteria for assignation to the foreign universities) (The July academic jury decides whether the student is admitted in 4th year)

AST Students YEAR 4 (An academic jury at Euromed Management or abroad will decide on admission to 4th year) DD students are subject to the academic rules of the partner university

SESAME Admission YEAR 4 Semester 1 > Administrative registration at Euromed Management (virtual campus file)

YEAR 3 - EUROMED MANAGEMENT IN MARSEILLE

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To be completed at year end > Have validated all the requirements to obtain the diploma - 175 management credits - 5 credits for the paper (Research Pro-Act) - 60 course credits - Validation of language levels - Pro-Act validation

(The September diploma jury decides on the award of the Euromed Management CeseMed programme diploma). The foreign diploma (depending on the track) is awarded by the foreign university.

YEAR 4 - ABROAD

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Semester 1 > Administrative registration at Euromed Management (virtual campus file)

Semester 2

ACADEMIC > Return the signed study contract > Begin the paper > Send the end of semester marks to Euromed Management

ACADEMIC > Hand in the paper (Euromed Management or foreign university) > Validate the second language level

PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Start the International Pro-Act > Finalise course research and sign course agreement > Validate the 2nd language

PRO-ACT/EMPLOYABILITY > Begin the course > Course assessment by the company course tutor (the student must make sure that the course marks are sent to the registrar) > Hand in the synthesis of the International Pro-Act > Finalise the employment Pro-Act (synthesis, video or interview)

To be completed at year end > Have validated all the requirements to obtain the diploma: - 85 management credits, - 5 credits for the paper (Research Pro-Act), - 30 course credits, - Validation of language levels, - Pro-Act validation.

(The September diploma jury decides on the award of the Euromed Management CeseMed programme diploma)

Foreign DD students YEAR 1 or 3 Semester 1 > Administrative registration at Euromed Management (virtual campus file) ACADEMIC > Sign the study contract (academic Coordinator Bachelor programme) PRO-ACT/EMPLOYABILITY > Meet the Pro-Act team and define the Free Choice Pro-Act > Meet the Metizo® Team > Begin the International Pro-Act (Sheets 1-3) > Complete the Employment Pro-Act Road Book (Virtual Campus)

Semester 2

PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Consider the choice of courses > Consider and validate the choice of paper and tutor (only 3rd year students) > Free Choice Pro-Act

To be completed at year end > Have validated: - 60 management credits (The July academic jury decides whether the student is admitted in 2nd or 4th year)

Foreign DD students Year 2 or 4 YEAR 2 OR 4 - EUROMED MANAGEMENT IN MARSEILLE

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Semester 1 > Administrative registration at Euromed Management (virtual campus file)

Semester 2

ACADEMIC > Sign the study contract (academic Coordinator Bachelor programme) > Validate the required language levels for the Euromed Management diploma

ACADEMIC > Hand in the paper

PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Progress in the Free Choice Pro-Act > Finalise course research and sign a course agreement > Validate TOEFL 550 or TOEIC 750 > Validate TCF 3

PRO-ACT/EMPLOYABILITY > Complete the Employment Pro-Act Road Book (Virtual Campus) > Begin the course > Course assessment by the company course tutor (the student must make sure that the course marks are sent to the registrar) > Hand in the synthesis of the International Pro-Act > Finalise the free choice Pro-Act > Finalise the employment Pro-Act (synthesis, video or interview)

To be completed at year end > Have validated: End of semester 1: - 90 management credits, - The required level in foreign languages. End of semester 2 - 30 course credits - Pro-Act Validation ‘employment, Free Choice, research, international) (2nd year students: The February academic jury decides whether the student is admitted in 3nd year) (4th year students: 'The September diploma jury decides on the award of the Euromed Management CeseMed programme diploma. The foreign diploma is awarded by the foreign university)


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Students must undertake the internships corresponding to their programme. These internships are compulsory. > The CeseMed Programme requires a sixmonth internship in semester 4 and another six-month internship in semester 8. These internships must take place in two separate countries.

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Bachelor’s Degree in International Business > The PMF programme requires a six-month internship in semester 6. This internship may take place in France or abroad. (The length of internships may vary from one country to another.) As part of their compulsory internship, students must complete and sign a training agreement. This must be approved by the school’s Internship Department and also by the company proposing the mission. Students undertaking an internship abroad are the responsibility of the partner university and subject to that university’s rules and regulations. The student/intern must produce an internship report and submit it to the person in charge of internships within the company for assessment. This report should not be submitted to the School. However, it is recommended that students keep an electronic copy of the report.

Students encountering major difficulties during their internship should contact Jean-Marc Pinel, Head of Internships at Euromed Management who is responsible for dealing with problems with the company and for proposing solutions for each situation. Each student is responsible for informing the programme Directors of the solutions proposed. In the case of force majeure, a specific committee formed by the Partnerships and Enterprise service shall meet to decide on solutions to the problem. Any students behaving incorrectly during their internship (absence, breach of company regulations, negligence, general behaviour, etc) shall be dismissed. A disciplinary committee shall decide what further action should be taken.

Course Catalogue 1/ Production, Logistics, Quantitative Methods, Information Systems

> International Trade (E+F) > Sustainable Development (E+F)

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They must gather, analyse, verify and summarise information and pass it on to the students in the group they represent. They may also help individual students solve personal problems. Depending on the specific problem, the representative may be required to keep the information confidential. Regular meetings are held to enable the representatives to discuss progress with those in charge of the programmes. The schedule for these meetings is set at the

beginning of the academic year, taking into consideration the students’ timetables. The Student Association appoints a teaching representative, who can make direct contact with those responsible for Euromed Management’s services to discuss information or problems. The teaching representative is elected, in principle, for one year.

> Business (mission + simulation) > Entrepreneurship (E)

> Mathematics

> E-Business (E)

> Management Information Systems (E)

> Strategy

> European Logistics (E)

> Project Management

> Research Methods in Management

2/ Marketing

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> Marketing (E)

7/ Law > Business Law

> Marketing Strategy and Planning

8/ Languages

> Communication Marketing (E)

> The Study of British & American Culture & Literature (Level 1)

3/ Organisation and Behaviour, Human Resources

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> European & Competition Law (E)

> European and International Marketing (E)

> International Marketing Case Studies (E)

IV-Student Representatives

> International Business (E+F)

> Quantitative Methods

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> The Study of British & American Culture & Literature (Level 2)

> Luxury Marketing

At the start of the academic year, the bachelor programmes organise elections for student representatives. Students stand for election by their colleagues and are elected by simple majority. One representative and one stand-in are elected for each unit of each year group (about 60 students). Representatives are responsible for ensuring communication between students and the administrators of the bachelor programmes.

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III-Intership Internships at Euromed Management are governed by the Department of Partnerships and Enterprise. The department offers students help and advice, but is under no obligation to find an internship for them. The terms and conditions for undertaking, monitoring and assessing internships can be found in the internship guide at: www.eureka.euromed-management.com

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> English for Business

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> The Michigan Project (Peer-to-Peer Learning)

> Organisational Behaviour (E+F)

> Spanish 1

> Personal Development 1

> Spanish 2

> Personal Developement 2

> Spanish 3

> Intercultural Management (E)

> German

> International Human Resources Management (E)

> FLE - French As a Foreign Language (beginners)

4/ Accounts, Costs, Auditing

> FLE - French As a Foreign Language (basic)

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> Accounting

> FLE - French As a Foreign Language (intermediate)

> Financial Analysis (E+F)

> FLE - French As a Foreign Language (advanced)

> Budgetary Accounting

> Italian 1

> Comparative Accounting

> Italian 2

> Comparative Taxation

> Chinese 1-2

> Management Control (E)

> Chinese (oral training)

> Investment and Financing Decisions

> Russian (ordinary professional language acquisition)

5/ Finance, Economics

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> Finance, Economics (Micro-Macro)

> Arabic for Beginners

9/ Humanities & Natural Sciences

> International Environment and Geopolitics (E+F)

> American History (US Constitution)

> International Finance (E+F)

> Managerial Philosophy > Astronomy

> Fundamentals of Corporate Finance (E)

6/ Management

> Biology

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> Global Business Approach and Business Knowledge > Operations Management (E) > Euro-Mediterranean Approach to Management

(E) Courses taught in English. (E+F) Courses taught in English and French.

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1/ Production, Logistics, Quantitative Methods, Information Systems > Quantitative Methods This module introduces students to quantitative analysis of problems related to information and to the economic organisation of resources. Through basic data-analysis concepts and techniques, students learn to assess information, model problems mathematically, facilitate decision-making and develop a critical mind with regard to information, and particularly for statistical data. Students become aware of the crossdisciplinary nature of the methods taught and the use of management statistics. Calculations are systematically processed using spreadsheets.

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tant this discipline is in relation to management strategy and to current business issues (developing sustainable competitive advantages, optimising productivity, gaining strategic leverage, systemic thinking, approaching international markets). The focus is on international issues and particularly on the logistics needs of European and global companies

> Research Methods in Management This module introduces students to the various stages leading towards applied research in management and social sciences. Quantitative and qualitative studies. Sociology. Economics. Marketing. Sampling methods. Data-processing software.

2/ Marketing > Mathematics This programme is based around the following main areas: - Analysis - Linear algebra - Applications Mathematics and Applications aims to provide students with a minimum basic knowledge of mathematics. Emphasis is placed on understanding mathematical concepts and objects, executing operations on objects, defending one’s arguments and developing intuition. The module gives students greater confidence in tackling mathematical problems. Students become aware of the extensive use of mathematics in various domains, also of the particular advantages of mathematics in intellectual training.

> Management Information Systems (E) This course presents the origins, nature and operation of the various families of information systems as well as their role in the management and development of organisations. Information system performance factors are placed in the context of organisational resources and aims in order to reveal complementarity.

> European Logistics This course aims to provide an overview of logistics and transmit to students the key principles of supply chain management. It is also intended to demonstrate to students how impor-

> Marketing (E) The performance and development of an organization is intimately linked to its ability to recruit, satisfy, and retain loyal customers. Understanding markets and competitors and serving customers is at the heart of the Marketing function. The purpose of this course is to introduce students to marketing concepts, theories, decisions and applications which are essential to organizations. Students will be provided with basics that will enable them to understand key marketing principles, will stimulate open-mindedness and create interest in the discipline so that they may easily follow advanced courses in marketing. > European and International Marketing (E) Marketing, with its global approach and general principles, is implemented differently in various environments: - The specificity of local practices, behaviours, laws, distribution networks, etc…, have created a need for specific tools and in some cases methods, - This applies to the European market as a whole, or as a group of specific segments, creating the need to identify what needs to be designed specifically for these markets, - The mere size of such markets implies that, in order to move from national to regional marketing will require important means and different tools. These approaches, methods and tools will represent the core of this course.

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> Marketing Strategy and Planning This course focuses on strategic level marketing decision-making. It builds upon concepts introduced in basic or intermediate marketing courses by applying those concepts from the tactical to the strategic level. The main perspective adopted in this course is that of a senior marketing executive. Rather than focusing on the choice of the right tactic for a particular marketing mix element (such as advertising or product development), the focus is on determining what each marketing mix element should accomplish and what the priorities are in terms of resource allocation.

> Communication Marketing (E) The growing potential of communication technologies for marketing contacts needs to be managed with a systemic approach including all types of contacts with customers and prospects (Advertising, direct marketing, PR, event marketing, e-marketing etc…). Starting with communication theories, the course explores major concepts, - such as “persuasion power”, processes and managerial tools and principles for communication efficiency, covering in more detail and with a more practical approach decision-making processes in advertising, Media Contact, Direct and E-marketing strategies.

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> International Marketing Cases (E) This course is a solid introduction to the internationalization process of SMEs, especially in that it provides the tools necessary for implementing internationalization decisions. It also provides elements for choosing between different methods in order to analyze foreign opportunities, be present in a new market, find a supplier or manufacture goods abroad, make an offer, communicate, process orders, organize logistics and manage international activities.

> Marketing luxury Luxury strategy: integrating this with the marketing strategy and with the launch of a new product, in the face of the downturn in the luxury industry (LVMH, Chanel, Hermès, Dior). The objective is to become capable of implementing a marketing strategy taking into account the notions of turnover and profitability. Also, to master the sensitive aspects in product policy (price, distribution, events, communication, trade shows, logistics) and to ensure coherence using an objectives-driven product policy with regular controls and immediate reaction. Define, within the group of students, a concerted marketing strategy for the luxury industry. Implement a marketing plan taking into account purchases, launch and turnover monitoring. Steer projects in compliance with financial and commercial requirements. Set up a general agreement on the project between the different students in the group. Implement the group decisions as marketing action plans.

3/ Organisation and Behaviour, Human Resources > Organisational Behaviour (E+F) Ideas about people and organisations are often based on preconceived notions that are accepted as facts. The idea of this course is to develop the ability to learn, and try to understand, why people engage in certain behaviour, and to learn how to deal better with other people’s behaviour. People react differently under different conditions and in different contexts. OB, not only introduce a set of concepts and theories, it also addresses many commonly accepted “facts” concerning human behaviour and organisations.

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> Personal Development 1 This course deals with the difficulty of answering the question “Who am I?” which is dependent on such questions as “Who do I want to become?”, “How do others identify me?” and “Why should anyone pay me to become THAT?”

> Personal Developement 2 In this course we will explore the foundations of the Personal Enterprise Plan. This is like a business plan for an entrepreneur: it will change as you develop and explore new areas but the important content is the definition of your personal enterprise. The PEP includes the 3 statements of course 1: identity, dream and positioning.

> Intercultural Management (E) Nowadays due to the globalization of markets and international organizations, managers have to face cross cultural challenges more frequently. This “hidden dimension” of the company environment is often used to explain some international management failures. This course gives a good perspective of the process of cross-cultural interactions in order to help participants to get a more objective view of what happens, and explains the methods and adaptations that are needed to be implemented in order to prevent major conflicts and misunderstandings, in a cross-cultural situation.

> International Human Resources Management (E) This course sets out to: critically examine the concept of International Human Resources Management (HRM); explore the impact of the global environment context on human resource management strategies; investigate strategies applied to a range of organisations concerning the international management of human resources; familiarise students with the issues involved in managing international human resources of organisations in strategic ways; and examine the notions of “best practices” and “good employer” in international HRM.

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4/ Accounts, Costs, Auditing > Accounting This module aims to teach students to: - Know how to find accounts information and interpret it. - Understand accounting. - Understand the effects of a company’s sales, purchases, investment and financing decisions in terms of balance sheet and income statement. - Understand the major mechanisms for cost adjustment and products (amortization, depreciation, provisions, other adjustments) in order to calculate the final balance.

> Financial Analysis (E+F) This module enables students to identify a company’s strengths and weaknesses so as to enable making the correct economic decision. This requires analysis of both economic (income statement) and financial (balance sheet) information as well as non-financial information and sector related references.

> Budgetary Accounting Through this module, students are able to understand the different accounting tools and techniques used by the management auditor. Working with the following methods: - absorption costing - activity based costing - partial costing - allocation of expenses by level of activity - budgeting - variance analysis. Students also learn how to evaluate costs, forecast results and monitor performance. Determining the most relevant methods considering the company’s environment and business sector.

> Comparative Accounting Since January 1st, 2005, all companies listed on the stock market must submit their consolidated accounts in accordance with International Accounting Standards (IAS) and International Financial Reporting Standards (IFRS). The purpose of the IAS/IFRS reference is to define and guarantee clear, reliable financial information for investors, to simplify company evaluation, and to promote competitiveness in


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the European capital markets. However, conversion to IAS requires a greater cultural and technical shift in France, where accounting is standardised through the chart of accounts from a tax perspective.

> Comparative Taxation This module deals with the main fundamental principles governing corporation tax from an international perspective. Through the major international principles, students must understand the evolution of international taxation.

> Management Control (E) The following topics are covered in this course: Modelling and Simulation; Forecasts; Sales Budgets; Supply and Purchase Budgets; Manufacturing Budgets and Operations Management.

> Investment and Financing Decisions In order to develop, a company must invest (activity development and creation, acquisitions, internationalisation). It is therefore essential that students grasp the consequences that an investment has on the future of a company, particularly for new businesses. Project financing is a setup technique that is essentially applicable to specific needs relating to the specific characteristics of operations which dimensions are too large for its promoters to undertake successfully on their own unless taking excessive risks. Project financing is not completed in the same way as traditional financing. It relies more on the technical, commercial and financial viability of an operation for which future cash flow is deemed to be sufficient. This ensures that, in the medium to long term, with as much margin for error as possible, costs are covered, debts are repaid and there is a reasonable return on capital. Most frequently applied to the financing of international operations (building motorways, leisure parks, ski resorts, offshore platforms), the problem of project financing may also be applied to SMEs for more modest initiatives that are subject to less-autonomous strategic considerations but that are very similar in terms of risk.

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5/ Finance, Economics > Economics (Macro-Micro) The Economics module aims to provide students with the basic concepts of economic analysis. This will introduce them to the tools used in modern economic theory and enable them to consider the applications of these concepts and tools.

> International environment and geopolitics (E+F) The world environment requires “entrepreneurs” and executives who need to develop internationally to be able to: - assess the environment in which they will be implementing their business plans, - insure against specific risks related to the “foreign” aspects of the environment in which they will be operating, - manage situations, conflicts, also to seize new opportunities, and understand the evolution of their “global world”. The main objective of this course is to ensure that students acquire the main tools of analysis, decision making and management, thus allowing them to face the international environment and its approach effectively. A secondary objective is to provide them with an international dimension that they will use when learning the basics of marketing, finance, human relations, etc. > International Finance (E+F) In this module, students acquire a meticulous methodology to deal with international financial risks. Students will: - Study the signs of interest rate and exchange rate risks. - Assess the consequences of international financial risks on business profitability and competitivity. - Understand how futures and options operate. > Fundamentals of Corporate Finance (E) This course introduces the Discounted Cash Flow (DCF) approach and its applications to corporate financial management for long-term profitability. Students will learn how to value assets and investment projects based on forward looking cash flow perspectives, and how to raise long-term capitals to finance the profitable projects. Specific topics include present value and future value, valuation of bonds and common stocks, capital budgeting techniques under the

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existing tax environment, risk return relationship, capital structure, weighted average cost of capital and dividend policy. Students are expected to develop sufficient skills so as to solve typical financial management problems.

6/ Management, Strategy, Global Trade > Global Business Approach and Business Knowledge Based on the case-study teaching method, this module aims to professionalize the methods and knowledge acquired. Each session is followed by application to a real international business situation. First a description of the company is given, taking into consideration how it operates, with an overall examination of its main functions. It is then analysed from the perspective of permanent change and adaptation. > Operations Management (E) This course examines operational methods, techniques and tools that are currently used within organisations in order to improve effectiveness and cope with change. Many aspects concerning the enforcement of project management principles are developed, such as communicating on a project, managing a project or coaching project teams. These subjects and analyses are complimented by exercises of application and the development of personal projects.

> Euro-Mediterranean Approach to Management This module aims to enable students to understand the positioning of the School and therefore to adopt the approach of a responsible manager. Given the various break-ups that occurred within the Mediterranean region during the 20th Century, is it still possible to consider it as an entity? Given the break-ups, is the region a relevant basis for reflection to conceptualise the recent history and the future of its peoples? Though this is a completely open question for the future, we should remember that the Mediterranean was indeed considered as a whole during a long period of time and existed as a specific unit before Braudel. How do we define an approach to the Mediterranean that avoids constraints at the local level and goes beyond

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its singularity with a more global scope concerning coordination modes and social and economic action? How do we link together the liberty we took in using the term "Mediterranean", which refers to various realities outside the region? And then there’s the problem that various other “Mediterranean” regions have been invented in other parts of the world (in Latin America and Asia for example). > International Trade (E+F) The aim of this course is for the students to acquire the technical skills necessary for implementing international trade (Incoterms, transports, insurances, payments, customs). The student will develop familiarity with technical vocabulary and understand the functioning of the international department of a company and its relationship with freight forwarders, banks, customs… He will be conscious of the constraints and risks linked to the international activity of a company. > Sustainable Development (E+F) The course covers the general concepts of Sustainable Development such as ethics, human development, environment and natural resource protection. A large part of the course is devoted to the concepts and realities of Sustainable Development at company level : Responsibility, Environmental Finance, Socially Responsible Investment, Strategy for Value Creation, Sustainable Development and Competitiveness, Environmental Accounting and LCA… Finally, the course focuses on the special topic of Ecotourism that brings together all dimensions of Sustainable Development as seen from a management and project development level. > International Business (E+F) The objective of the course is to provide students with a general understanding of international trade management, allowing them to select the ideal location and to define resources for a specific global business. Participants will be able to analyse international markets and environments and to identify opportunities and risks. They will be prepared to operate within various international contexts and their creativeness will be applied in particular to marketing and strategic decisions.

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> Business (mission + simulation) The overall objective of the Business module is to enable students to identify a company within its environment, understand its main interactions, identify the issues it must face and identify coherent choices for its development. The objectives are achieved through three lecture sessions and a field mission in parallel with the class in a regional company.

Student teams develop an Internet marketing plan and a Website for a real or hypothetical organisation. This project has an international focus and students are required to develop an interface in two languages taking cultural differences into account in the two target audiences. Individual written assignments and specific reading are also included.

- Understanding the company in its environment: global business approach.

> Strategy This module addresses the following areas: Identifying strategic hypotheses, rating, strategymaking and leadership. Presenting different philosophies outside of functional competence. Confidence building in dealing with the General Management. Moving outside one’s framework of reference and collaborating effectively within cross-disciplinary teams. International stakes.

- Identifying the strategic issues faced by the company: using situation problems. - Identifying coherent choices for its development: creating resolution scenarios. The following specific technical contributions will extend the competences acquired and apply them to making objective, reliable, credible, realistic proposals and decisions. > Entrepreneurship (E) This course is designed to provide students with a real world setting for the development of entrepreneurial skills. The main objectives of this course are to learn through: - developing a business model - preparing a business plan - working with a team on a business initiation project Develop the written, oral, and electronic communication skills necessary to effectively communicate new venture ideas to potential investors.

> Project Management This module alternates between presenting general concepts and using situation scenarios based on original case histories taken from the participants’ experience. Other content includes: definition and origin of project management, associating work and leadership, representation and leadership tools, control panel, and large-project risk analysis. The module shows how project management is an integral part of a company’s organisation. Project development, structuring (division and coordination of activities in the project) and steering are presented and tested on cases.

7/ Law > E-Business (E) This course is designed as an introduction to E-Commerce Technology, Business Models and Marketing, emphasising the impact of the Internet on telecommunications businesses. The Internet revolution is creating new markets and changing business practices for telecommunications carriers and other businesses. The course examines the impact of the Internet on Business Strategy and Relationships, Marketing and Sales, Information Systems and Organisational Structures. Topics covered include, Security, E-Commerce Systems, Internet Marketing, Internet Advertising, Online Communities, Information Architecture, Web Site Design and Internet Business Models.

> Business Law Definitions of the term "law", comparisons between legal rules and all other kinds of rules (eg, moral and ethical rules), branches of law and sources of law (situation of national law with regard to European and International Law). - Evidence law - Contract law in general, including the conclusion and performance of contracts. - Comparative law for contracts. Business law - known traditionally as commercial law - consists of all legislation on business and economic activity in companies. Students must, therefore, learn the basics of business law if they are to understand problems in businesses


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> European and Competition Law (E) The module, designed as an introductory course to EU COMPETITION LAW, develops an understanding of the European legal foundations and framework within which a business operates, focussing on the understanding and critical analysis of business transactions and some types of business alliances within the European legal environment in which they are conducted. Legal concepts will be related to current issues in European business relationships, understanding the inherent risks in the global forum.

8/ Languages > The Study of British & American Culture & Literature (Level 1) This module provides a general introduction to British and American culture and literature. The English-speaking world covers the five continents of the globe and encompasses many different races each with their own variants of construction, vocabulary and pronunciation of the English language. The first part of this course focuses on the diversity English-speaking world, both in business and society (cultural differences, the fast-food industry, ethics in business, ‘do and taboos’, domestic issues, tourism, music…). As the use of literature is now widely accepted as one of the most effective tools for cultural and linguistic enrichment, the module also includes an introduction to the study and appreciation of diverse works in English. The student studies the basic language of criticism which is then applied to text analysis in written and oral presentations. The students work on their listening, oral and written skills whilst improving their knowledge of the English-speaking world. - An “indirect” preparation for the TOEFL test. The module provides an insight into authentic communication in context and students learn to gather, select and organise information to produce effective, coherent and complex language.

> The Study of British & American Culture & Literature (Level 2) This module is a continuation of the study of British and American culture and literature (Level 1). This module goes beyond the tourist’s view of Anglo-Saxon countries and aims to piece together a more complete and authentic image of the rich tapestry that forms the English speaking world.

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Accompanying students on a journey from Britain to The United States, from Ireland to Australia, hopping over to New Zealand and taking a closer look at South Africa and India – the tour is all-encompassing. Through the use of an active, “hands-on” approach, the students gain a clearer insight of what it is really like to live in each country. An attempt is made to answer questions about the inhabitants such as: What do they eat? What do they watch on TV? What do they laugh at? How do they spend their time? Where do they live? ... – all this in an effort to find out what it is that makes them “original” and how students can prepare for a study or work period abroad. The use of literature is also included to further their cultural and linguistic enrichment. The language of criticism and text analysis is taken a step further and extracts from novels are compared with film versions. Students are asked to make a comparative presentation as part of their oral examination. The students practise and perfect their listening, oral and written skills while expanding their knowledge of societies in the English-speaking world and as such, prepare “indirectly” for the TOEFL test. Through the use of films, novels and short stories, documentaries, music, the written press, televised news and the teacher’s own material, students are given an insight into authentic communication in context. Students learn to gather, select and organise information and to communicate effectively and coherently using complex language.

> English for Business This course prepares the student to use authentic English in a professional context and more particularly, to use spoken English (through active participation in presentations, telephone conversations and meetings) and written English (through writing letters, faxes and mails) correctly. They write their CVs and cover letters in preparation for their entry into the job market, prepare for job interviews, negotiate and complete a case study in teams with a presentation of their findings. The students learn how to choose the right expressions, vocabulary and grammatical structures, and how to cope with a variety of everyday and professional situations. This module also provides comprehensive training for the TOEFL test required for the school diploma and partner universities. Special attention is paid to the new generation TOEFL (iBT)

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Internet test as well as the existing TOEFL (ITP) paper-based format.

> The Michigan Project (Peer-to-Peer Learning) This module is part of a new project to use “peer-to-peer learning”. Each week the students link up with American students in Michigan University via the Internet, give each other advice and communicate using authentic language on the main topics of the module. Each session lasts for 60 minutes (half in English and half in French). This places each student in the position of learner and that of teacher during the exchange. The students prepare for these link-ups in advance and exchange their CVs and cover letters which are corrected and commented on by their peers. Preparing for job interviews, negotiating and working on a case study in teams with a presentation of their findings are also part of this project. The students learn how to choose the right expressions, vocabulary and grammatical structures, and how to cope with a variety of everyday and professional situations. Each session ends in a debriefing where students can give their feedback and draw conclusions from their experience. This module also provides comprehensive training for the TOEFL test required for the school diploma and partner universities. Special attention is paid to the new generation TOEFL (iBT) Internet test as well as the existing TOEFL (ITP) paper-based format.

> Spanish 1 España se caracteriza por su rápida evolución y adaptación económica y política que la sitúan a la cabeza entre los países de la Unión Europea. En este contexto, este curso propone estudiar y analizar su evolución hasta hoy pasando por su historia reciente, su cultura, su sociedad, su política y su economía así como por un estudio más detallado de sus principales autonomías y sus especificidades y bazas. Para completar este curso se comenzará el trabajo de apertura al mundo económico y comercial a través de actividades teóricas y prácticas para entrar progresivamente en el mundo profesional y para preparar a la Evaluación Lingüística Y de Técnicas Empresariales (ELYTE). Objetivos :

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Mejorar las destrezas básicas : la expresión y comprensión de la lengua española, el lenguaje de la vida cotidiana y de la vida profesional en un contexto multicultural (mundo hispanohablante en particular). Los estudiantes deberán prepararse a : > Seguir las clases en lengua española, tomar notas, hacer síntesis e informes de documentos audio, vídeo y escritos. > Leer y comprender de manera regular los periódicos, revistas y documentos multimedia : comprenderlos, seleccionar y presentar informaciones ; trabajar en grupos, informar, explicar de manera eficaz y pertinente. > Estudiar y exponer estudios de casos, discutirlos, tomar decisiones, tomar la palabra en contexto así como conducir reuniones. > Redactar cartas profesionales y personales, currículos, resúmenes e informes así como desenvolverse en las comunicaciones telefónicas.

> Spanish 2 El continente americano desde Alaska hasta la Tierra del fuego está compuesto de un mosaico de países y culturas. Este curso introduce el estudio de las Américas (del Norte, Central y del Sur), empezando por su contexto socio político y económico general e iniciando al mismo tiempo su viaje de descubierta de algunos países con sus pueblos, sus historias, sus culturas y sus contextos variopintos.Y para completar este curso proseguiremos con los aspectos del mundo profesional, económico y comercial a través de actividades prácticas, y con la preparación a la l’Evaluación Lingüística Y de Técnicas Empresariales (ELYTE). Objetivos : Continuar profundizando las destrezas básicas : la expresión y comprensión de la lengua española, el lenguaje de la vida cotidiana y de la vida profesional en un contexto multicultural (mundo hispanohablante en particular). Los estudiantes deberán prepararse a : - Seguir las clases en lengua española, tomar notas, hacer síntesis e informes de documentos audio, vídeo y escritos. - Leer y comprender de manera regular los periódicos, revistas y documentos multimedia : comprenderlos, seleccionar y presentar informaciones ; trabajar en grupos, informar, explicar de manera eficaz y pertinente. - Estudiar y exponer estudios de casos, discutirlos, tomar decisiones, tomar la palabra en contexto así como conducir reuniones.

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> Spanish 3 El continente americano desde Alaska hasta la Tierra del fuego está compuesto de un mosaico de países y culturas. En este curso abordaremos el continente sudamericano partiendo de Méjico, pasando por América Central para terminar el viaje en Ushuaia, el lugar más austral del continente, y viajaremos por estos países estudiando sus pueblos, sus historias, sus culturas y sus contextos variopintos.Y para completar este curso proseguiremos con los aspectos del mundo profesional, económico y comercial a través de actividades prácticas, y con la preparación a la l’Evaluación Lingüística Y de Técnicas Empresariales (ELYTE). Objetivos : Continuar profundizando las destrezas básicas : la expresión y comprensión de la lengua española, el lenguaje de la vida cotidiana y de la vida profesional en un contextomulticultural (mundo hispanohablante en particular). Los estudiantes deberán prepararse a : - Seguir las clases en lengua española, tomar notas, hacer síntesis e informes de documentos audio, vídeo y escritos. - Leer y comprender de manera regular los periódicos, revistas y documentos multimedia : comprenderlos, seleccionar y presentar informaciones ; trabajar en grupos, informar, explicar de manera eficaz y pertinente. - Estudiar y exponer estudios de casos, discutirlos, tomar decisiones, tomar la palabra en contexto así como conducir reuniones.

> German The eight sessions will alternate between scenes from daily life and WIDAF-type tests. Students listen to dialogues and small scenes and use them for discussion or for similar role plays. These sessions also enable students to acquire vocabulary and common idiomatic expressions. On the other half of the course, students will prepare for the WIDAF test. There are four sections to the test: - Specific vocabulary, comprehension of business correspondence, explaining a graph or diagram, understanding and producing advertisements and job offers. - Grammar. - Written comprehension. - Oral comprehension. In addition to classroom work, there will also be a significant amount of personal work.

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> FLE - French As a Foreign Language (beginners) The teaching goal of this module is for students to understand and use familiar words and expressions. The exercises include simple communication, speaking about oneself and one’s interests, giving and asking for explanations, describing and referring to a person, asking for and giving information, and asking simple questions. - Emphasis is placed on practical aspects of daily life. Development of linguistic autonomy. - Understanding expressions and vocabulary related to the student and his or her environment. - Describing places; speaking about past events, upcoming events and intentions; expressing desire, possibility and obligation; asking and stating where one is going; and asking for information on transport. Comparing people and things. - Expressing discontent, impatience and irritation, and stating hypotheses. - Reading very short texts and finding out information on daily activities.

> FLE - French As a Foreign Language (basic) Topics include: - The business world. - The regions of France. Goals: - To familiarise students with professional life in France. - To develop students’ competences in written and oral communication in a professional context. - To prepare students to present themselves in the professional world (CVs, letters, interviews, etc). - To prepare students to establish and maintain business relations. - To enable students to discover a company within its environment. - To introduce students to certain regional economic sectors and look at regional differences.


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> FLE - French As a Foreign Language (intermediate) Topics include: - Socio-economic aspects of Marseille. - Life in Provence. Goals: - Discover a socioeconomic approach to Marseille and its districts. Discover certain aspects of professional life. Consolidate grammar and acquire specific vocabulary. - Discover a social-cultural approach to daily life in the south of France: discover certain aspects of family, community and social life.

> FLE - French As a Foreign Language (advanced) Overall objective: - To understand current affairs and the world in which we live. Teaching objective: - Communication, written comprehension and oral comprehension.

> Italian 1 Obiettivo Generale : - Approfondire la conoscenza dell’Italia, determinare gli aspetti sociali, culturali, economoci e linguistici di diversi documenti. - Sviluppo delle competenze della comunicazione e Della comprensione scritta ed orale per il testo (CLIP).

> Italian 2 Obiettivo Generale : Approfondire la conoscenza dell’Italia, determinare gli aspetti sociali, culturali, economoci e linguistici di diversi documenti. Sviluppo delle competenze della comunicazione e Della comprensione scritta ed orale per il testo (CLIP).

> Chinese 1-2 The objective is to learn vocabulary, especially the most common words and expressions, and acquire a firm grasp of basic structures and sentences. Students are introduced to the unique aspects of Chinese, a language with three main criteria: pictographs, ideographs and phonetics. The method used ensures interest in the spoken language and the importance of writing. The etymology of philology makes it possible to link together language, culture and civilisation.

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The “jigsaw-puzzle method” - a specificity of the way Chinese characters are composed - makes it possible to multiply vocabulary capacity in a short space of time.

> Chinese (oral training) Pedagogical objective: - To train for oral comprehension and expression of Chinese. - Daily life - business language. - Vocabulary acquisition and practice.

> Russian (ordinary professional language acquisition) Professional objectives: - Ability to ask questions. Understanding of dayto-day conversation. Translation of professional documents. Ability to provide guided tours. Ability to act as a company interpreter. Linguistic objectives: - Develop comprehension orally (precision and fluency) and in writing. - Master accent and pronunciation. Broaden standard and professional vocabulary.

> Arabic for Beginners This course is taught over 3 six-month periods. The course is an introduction to Arabic. - The purpose of the course is to help students acquire the most frequently used vocabulary and to assist them with the phonetics and the writing of the Arabic language. - The differences that exist between the multiple dialects (Moroccan, Tunisian, Lebanese…) are also considered but the course is essentially dedicated to basic Arabic as commonly written and spoken in all Arabic countries. In addition, we cover some of the relevant cultural aspects to enable students to acquire a better understanding of the history and context of the Arabic world.

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9/ Humanities and Natural Sciences > American History (US Constitution) This course is designed to introduce students to the US Constitution, the Bill of Rights, constitutional amendments, the primaries, political conventions, presidential elections, the Electoral College, the Executive Branch, the Legislative Branch, the Judicial Branch, the principles of democracy, the system of checks and balances, and landmark Supreme Court cases. It also provides an overview of American history from 1492 to the present.

> Managerial Philosophy - This module provides students with training in humanities. Students are drawn into reflection and broaden their field of consciousness. This is particularly applicable to business and human management. - The course aims to build bridges between philosophical thought (Western and Eastern) and management practices, whilst encouraging the future business executives in their personal development and open-mindedness.

> Astronomy This module looks at astronomy throughout history and the development of ideas. - Presentation of major astronomical observation methods, instruments and space exploration. - Study of the properties of light that are useful in astronomical observation. - Basic notions of celestial mechanics relating to planetary and satellite movement and space probes. - Study of the main planets in the solar system. - Asteroids, meteorites and comets. The Kuiper Belt and the Oort Cloud. - The Sun, mass, composition, balance, energy, etc. - The formation of the solar system. - Stars, their diversity and how they work. The evolution of stars: red giants, white dwarfs, pulsars and black holes. The Milky Way and galaxies. Clusters of galaxies and the global structure of the Universe.

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> Biology There are two parts to this general-knowledge module: - Introduction to biotechnologies (basics of genetics + biotechnology issues). In terms of employment, the biotechnology sector is equivalent to the computing sector 15 years ago. - Introduction to scientific method. During their initial training, too few students understand the importance of scientific method, despite it being an important lesson in humility, meticulousness and adopting a critical approach. This general-knowledge seminar provides an overview of scientific method and biotechnologies. This gives students a new weapon with which to tackle problems. Understanding scientific method also gives students an invaluable new outlook with which to improve how they communicate with engineers, technicians and researchers.

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PMF Bachelor’s Degree in Finance & Banking 1/ Production, Logistics, Quantitative Methods, Information Systems

Course Catalogue 1/ Production, Logistics, Quantitative Methods, Information Systems

5/ Finance, Economics P.27

> Research Methods Management

2/ Marketing

P.29

> General Economics > Banking and Insurance Environement > Saving Products and Insurance > Finance and International Activities

P.27

> Marketing

2/ Marketing

> International Finance

> Professional Communication

> Financial Systems in the Euro-Mediterranean Region

> Marketing in Banking

6/ Management, Strategy, Global Trade

> Negotiation and Customer Relationship Management

> Global Business Approach and Business Knowledge

3/ Organisation and Behaviour, Human Resources

> Business Strategy

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> Ethics and HRM

4/ Accounts, Costs, Auditing > Accounting and Taxation > Financial Review and Analysis > Cash Management > Bank Accounting and Management Analytics > Financial Analysis > Management Audit

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> Financial Services and Bank Management

> Finance and Commercial Management

7/ Law

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> Business Law > Banking and Insurance Law

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> Research Methods in Management This module introduces students to the various stages leading towards applied research in management and social sciences. Quantitative and Qualitative Studies. Sociology. Economics. Marketing. Sampling Methods. Data-Processing Software.

8/ Languages > English

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> Marketing This module introduces marketing in respect as to how a company is managed and how it operates. Students are taught the fundamental principles and basic concepts of marketing and look at recent trends and developments. They are introduced to market-driven arguments and made aware of the importance of a relevant approach that will enable them to grasp the nature of an organisation’s marketing policies. The methods used for the module lectures, reading of articles and other documents, and resolving cases.

> Professional Communication This module aims to equip students to: Communicate effectively in writing or in public. Understand the rules and structures that make it possible to reinforce the message without making the receiver feel uneasy. Writing for different types of readers, clients, partners and hierarchy levels. Write and think for all courses of action. This module develops the above skills by looking at the fundamental principles of interpersonal communication. Students are placed in realistic situations in which they share their experiences and discover how to express themselves effectively.

> Marketing in Banking Marketing in Banking is a sector specific module which aims to tackle the realities of the marketing-sales approach of financial institutions. The module addresses the issues associated with introducing and implementing a marketing approach to banking, taking into account the international competition in the sector. It also looks at the various applications of in situ political marketing, from analysis of demand and environment to developing commercial strategies and products and services.

> Negotiation and Customer Relationship Management Learning how to negotiate is about more than just acquiring new technical and psychological skills. It requires meticulous, well-organised training to progressively integrate new behaviours. The cornerstone of this module is the ability to analyse the reactions of others while adopting the appropriate behaviour. "Technical" analysis of negotiations in the Middle East will give students the opportunity to acquire a more international perspective of the role of the negotiator.

> Finance and Commercial Management This module concerns students who intend to take on a commercial position in the finance industry. It defines the ever evolving concepts and practical applications of commercial management, particularly in relation to marketing skills and objectives. Students are introduced to commercial policy mechanisms according to the principles of developing sales goals, targeted markets and clients, suitable structures, relevant action, and human, material and financial resources dedicated to producing and implementing a commercial strategy, taking into account the international context and market globalisation. Students are trained in methodology for designing, formulating, implementing and evaluating commercial action. They are given the necessary preparation to work as commercial counsellors by acquiring a command of techniques and adopting better practices and managerial attitudes.

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3/ Organisation and Behaviour, Human Resources > Ethics and HRM This module looks at human resources and business ethics. Students see the importance of the human contribution to organisations and, in particular, to businesses. The goal is for students to observe and increase their awareness of the importance of human resources and the diversity of activities in order to adapt them to a company’s strategy.

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> Cash Management This module deals with the following two main areas: - Liquidity management - Financial risk management Students must fully grasp the stakes, tools and techniques of short-term cash management, particularly with regard to day-to-day relations between a banking institution and its personal and business customers (deposits, dated debts, overdrafts, bank charges, short-term loans, currency exchange, pricing and customer invoicing).

4/ Accounts, Costs, Auditing > Accounting and Tax System This module aims to equip students to: Know how to find accounts information and interpret it. Understand accountancy logic. Understand the main tax regulations applicable to businesses. Understand the effects of a company’s sales, purchases, investment and financing decisions on the balance sheet and the income statement. Understand the major mechanisms for cost adjustment and products (amortization, depreciation, provisions, other adjustments) in order to calculate the final balance. The module prepares students for management.

> Financial Review and Analysis This module aims to provide students with the necessary knowledge to complete a financial review. By the end of the module, students will be able to judge a company’s financial state of health in terms of profitability and solvency, bearing in mind that the review is only significant within the complex environment of that particular company. Financial analysis is currently going through an important period of development and is applied to various areas, including credit analysis, business valuation, financial engineering, stock market analysis, rating, scoring, etc.

> Bank Accounting and Management Analytics This module will cover the following points: Budgetary accounting: Understanding the different accounting tools and techniques used by the management auditor. Working with methods for activity-based costs, budgeting and variance analysis, as well as measuring costs, forecasting results and monitoring performance. Determining the most relevant methods based on the company’s environment and business sector. Bank Accounting: Understanding bank accounting. Understanding bank entries. Presenting a balance sheet and a bank income statement.

> Financial Analysis In this module, students analyse a company’s business results and list its real and financial assets: intermediate management balances (SIGs), CAF, list of assets, financial statement, statement of source and application of funds, operating cycle and risk of failure, and investment strategy and choice. Today, the activity of financial analysts covers a wide range of areas, from business and banking to the financial markets and rating agencies. The objective, therefore, is to set out, in keeping with the previous module on financial analysis, the steps to be taken to carry out an exhaustive analysis of a company. We will bear in mind that this exercise is only useful if we take into account its main limitation: the complexity of ties between company and its stakeholders.

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> Management Audit This module deals with the following areas: - management audit and measuring results - management audit and measuring performance. Students should become fully competent in using management audit tools, knowing which ones to choose, using them and applying them to diagnosis and proposals. The module makes it possible to work in three dimensions: - content, i.e. processing and analysing information - relations, i.e. interdependence between information providers and their internal clients, that is, their managers - organisation, i.e. restructuring of information systems and their impact on company structures.

5/ Finance, Economics > General Economics In this module, students develop their skills in using the economic analysis tools that are necessary to understand company situations in their economic environment. They also increase their understanding and interpretation of the multiple environmental scans from different sources.

> Banking and Insurance Environment This module gives students an initial approach to the sector and its key players, taking into account the growth issues that must be faced. The Banking Environment module is the reference framework for correctly understanding the environments in which banking and insurance institutions operate. The goal is to provide students with the material to understand the context in which financial institutions operate.

> Savings Products and Insurance This module aims to give students an overview of the main financial products currently available to the general public in France and the applicable fiscal provisions. By the end of the module, students should know and understand the products and be able to direct business decisions and advise clients.

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> Finance and International Activities The goal of this module is for students to: Develop an analysis methodology and fully understand the opportunities and risks presented by the international nature of the market, focusing on financial, monetary and risk management issues. Fully understand analysis and risk management tools from a legal perspective and with regard to insurance and the financial tools likely to cover them. Acquire knowledge and understanding of the specific financing and payment techniques used in the international market.

> International Finance In this module, students acquire a meticulous methodology to deal with international financial risks. Students will: Study the signs of interest rate and exchange rate risks. Assess the consequences of international financial risks on business profitability and competitiveness. Understand how futures and options operate. Analyse the foundations and scope of hedging strategies based on the use of futures and options.

> Financial Systems in the Euro-Mediterranean Region The economic potential of the Euro-Mediterranean region is enormous. The business incubator, the ancient know-how, the quality of the workforce and the strong historical ties with the European Union make the region an ideal partner. It has all the necessary skills and resources to become an economically strong region. However, in order for this to occur, political reform is needed and interregional stability agreements must be signed. Indeed, the entire financial system must be redeveloped or modernised. Economic development is impossible without clear, modern legislation on the banking system, incentives to use banking products, and effective information on their benefits and how they should be used. A modern financial market must also develop by integrating the main characteristics of international standards: liquidity, regulation, number of companies listed on the stock market, quality of the companies, privatisation, market capitalisation, etc. Finally, encouraging the development of microcredit, and especially capital risk, the driving force behind the Schumpeterian business philosophy, is absolutely vital for any economic expansion project.


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6/ Management, Strategy, Global Trade > Global Business Approach and Business Knowledge Given at the beginning of the programme, the Global Business Approach and Business Knowledge module is an introduction to management studies and, more globally, to business strategy. The main objective of the module is to train students to: - Identify a company and its objectives within its environment - Understand major interaction and how it takes place - Identify the strategic issues faced by a company - Propose realistic forms of development that are consistent with the issue

> Financial Services and Bank Management This module aims to provide students with an overview of operational activities in financial institutions by situating them in their statutory and economic environments.

> Business Strategy This module aims to equip students with: Theoretical knowledge - Identify company-environment-entrepreneur relations. - Be familiar with and use systemic representation models to understand business situations. - Understand a company’s functions and tasks and assess the company in its internal and external environment. - Knowing and implement the necessary concepts, modes of thought, methods, tools and techniques to analyse situations leading to realistic recommendations and coherent action.

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Practical knowledge - Contribute to decision-making concerning the steering of the company based on their operational role. - Propose a number of suggestions aimed at improving quality and reducing costs in the company’s activities through the activities they run.

Interpersonal skills - Assume their role as manager, in particular in the quest for change. - Understand and accept the complexity of situations, accept the notion of uncertain future, recognise the existence of alternative solutions to understand and resolve a problem and know how to discuss problems.

Outlook - Become aware of their own learning processes and become able to assess themselves and to set their goals for career development. - Behave professionally with regard to organisation, time management and the importance of good writing (preparing and monitoring meetings, writing background notes and reports, etc). At the end of the module, students will also have developed (partly) their decision-making skills and their ability to enforce and implement their decisions and cause them to be implemented: - identifying useful information and processing it correctly - integrating relevant information into a given problem - taking implementation conditions and constraints into consideration.

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> Business Law In the introduction to Business Law, students are given a presentation of the branches of law, sources of law (situation of national law with regard to European and International Law) and comparative law. The first part looks at evidentiary law and contract law in general, and more specifically at the conclusion and performance of contracts. The second part looks at certain special contracts such as sales contracts, articles of partnership, agency contracts, contracts for services and distribution contracts. Business law -known traditionally as commercial law consists of all legislation concerning companies’ business and economic activities. Students must, learn the basics of business law if they are to understand the issues faced by businesses.

> English The different modules aim to combine communication knowledge and use of English with better comprehension of the culture of the English-speaking world and to prepare students for the international environment.

> Banking and Insurance Law This module deals with the legal aspects of banking: contractual documents, liabilities and the responsibility of the banker. The Banking Law module aims to introduce students to legal aspects of banking through contracts drawn up by banking institutions, as well as to the fundamental mechanism of guarantees, payment and credit, and to rules applying to banking institutions. Students must be able to: - identify different contracts, as signed with banking institutions - determine securities attached to contracts - know what payment methods and credit operations exist - understand how banking operates and choose the most appropriate credit and payment operations for individuals and corporations. Students must be meticulous in learning specific legal vocabulary. They must develop the acute qualities they acquired in previous years of the course: detailed analysis, synthesis and absolute coherence in their reasoning. The module is primarily designed for business leaders and accounting experts.

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Undergraduate Catalogue 2009-2010