So you’ve read the Adelaide. Designed for Life. Brand Book and understand what it’s all about? Great. Now that the strategic thinking is clear, you might need some of the tactical nuts and bolts as well. That’s where this toolkit comes in. You could say it’s a DIY guide to ADL.
This toolkit contains many of the tactical tools you’ll need to help build the Adelaide. Designed for Life. brand. Inside you’ll find a section on correct logo usage and models designed to help you with ADL marketing communications.
There’s also a Comms Toolkit near the end of this document which will help you bring greater depth and emotion into your content.
This toolkit is designed to benefit not just the Adelaide brand, but your own. Open it whenever you need some help or inspiration.