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DESIGN COLLECTION


HELLO! I am Angelina De Jesus, an inspiring graphic designer. I have a BFA in Industrial Design and I’m currently taking courses to learn more about graphic design for web, print, and packaging. The purpose of this portfolio is to share my typography work I have completed over the summer. This is the beginning of my academic portfolio in Graphic Design and it will continue to grow as I pursue a career in Communication design. Thank you, Angelina De Jesus

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DESIGN COLLECTION

Font Personalities

4-5

Self Monogram Ideation

6-7 8 - 17

Designing wth Type & Grid

18 - 19

Designing with Positive and Negative Space

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angelina

Angelina D

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adejesus

Antipasto in Bold & Regular (136pt). Represents the ‘helpful’ side of me. The roundness of the font concetually means an all around kind person. The first name is defined by using a bold font and buds with the last name symbolizes big guy helping the little guy. Soft, kind, ease.

De Jesus ChopinScript (122pt and 112pt) Represent the ‘thoughtful’ side of me. The calligraphy delicate curls evoke the memories jotted done in a journal, private memoirs, or love letters. Sign of affection.

adejesus

Home & Hearth Outline Bold (122pt) Represents the ‘playful’ side of me. The hand sketch look evokes creativity, care-free, and not stiff. Jolly, fun, and laid back.

Font PersonalitIES assignment The objective was to pick three characteristics that describe me. Then select three fonts that represent me and my style. Then create three examples of my name using the fonts, and how each relates to my personality characteristics.


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SELF MONOGRAMS ASSIGNMENT The Self Monogram Assignment was to sketch concepts then create monograms based on our personalities. The first column of polaroids describe my personality and work ethic. The three rows of monograms are fonts that express me and my style.


DESIGNING WITH TYPE

& GR I D

Designing with Type and Grid assignment 1 The objective was to understand 1-3 column grids as individual pages and spreads alternating Serif and Sans Serif fonts and slowly incorporating simple graphic elements. Top: Cover Page for the assignment. The following page consists of the interior pages (table of contents, columns grid layouts).


Lorem ipsum From Wikipedia, the free encyclopedia For the Wikipedia template, see lorem ipsum

[33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Using lorem ipsum to focus attention on graphic elements in a website design proposal. In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. It is a form of "greeking". Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English.

English translation Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

The most common lorem ipsum text reads as follows: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

H. Rackham’s 1914 translation: “Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Variations

History and Discovery

There are many variations of passages of Lorem Ipsum available, but the majority has been altered in some form, by injected humour, or randomized words, which don't follow the conventions of common language. If one is going to use a passage of Lorem Ipsum, it is proper to be sure there is not The text is derived from Cicero's De finibus bonorum et malorum (On the Ends of anything "hidden" in the middle of text. Many variations on the standard lorem ipsum text exist, some Goods and Evils, or alternatively [About] The Purposes of Good and Evil ).[1] The original passage began: with little resemblance to the original. Other versions have additional letters — such as k, w, and z — that Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: In th is do cumen were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren is Tknown "Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it"). It is not imes t th eM New showpassage exactly when the text acquired its current standard form; it may have been as late as the 1960s. The ing an Roman argins ar added to the original passage to achieve a distribution of letters that more closely approximates English. see lo e Cicero's . All entry 0.75 first Oration against Catiline is sometimes used in type specimens: Quo usque tandem abutere, was discovered by Richard McClintock, a Latin scholar who is the publications director at Hampden-SydF re elem m ipsum of 1100 onts Size ” for Lef en t& (s R ar Catilina, patientia nostra? 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LOREM IPSUM Using lorem ipsum to focus attention on graphic elements in a website design proposal.

In publishing and graphic design, lorem ipsum is common placediscovery holder text used to demonstrate the graphic elements of a document or visual presentation, such The text is derived from Cicero’s as font, typography, and layout. It De finibus bonorum et malorum On the Ends of Goods and Evils, is a form of “greeking”. or alternatively [About] The Even though using “lorem ipsum” Purposes of Good and Evil . often arouses curiosity due to its [1] The original passage began: resemblance to classical Latin, Neque porro quisquam est qui it is not intended to have meandolorem ipsum quia dolor sit ing. Where text is visible in a amet, consectetur, adipisci velit document, people tend to focus Translation: “Neither is there on the textual content rather anyone who loves grief itself than upon overall presentation, since it is grief and thus wants so publishers use lorem ipsum to obtain it”. when displaying a typeface or design in order to direct the It is not known exactly when the focus to presentation. “Lorem text acquired its current standard ipsum” also approximates a form; it may have been as late typical distribution of letters as the 1960s. The passage in English. was discovered by Richard McClintock, a Latin scholar who The most common lorem ipsum is thepublications director at text reads as follows: Hampden-Sydney College in Virginia, by searching for citings Lorem ipsum dolor sit amet, of the rarely used word consectetur adipisicing elit, sed do eiusmod tempor incididunt ut ‘consectetur’ in classical literature. labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco

aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia nonnumquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? 33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atquecorrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborumet dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore,

ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

English translation Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?” H. Rackham’s 1914 translation: “Nor again is there

of letters that more closely approximates English. Cicero’s first Oration against Catiline is sometimes used in type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tus nos eludet? . . .

Today’s popular version of lorem ipsum was first created for Aldus Corporation’s first desktop publishing program Aldus PageMaker in the mid-1980s for the Apple Macintosh. Art director Laura Perry adapted older forms of the lorem text from typography samples. The text was frequently used in PageMaker templates. Various pieces Variations of software, including text editors (or plug-in modules for same), There are many variations of can generate semi-random passages of Lorem Ipsum avail“lorem text” that often has little able, but the majority has been or nothing in common with the altered in some form, by injected canonical variety, other than humour, or randomized words, looking like (and often being) which don’t follow the convenjumbled Latin. Apple’s Pages tions of common language. software uses this jumbled text as a sample If one is going to use a passage screenplay for their screenplay of Lorem Ipsum, it is proper to be layout. sure there is not anything “hidden” in the middle of text.Many References variations on the standard lorem ^ Description of the “Lorem ipsum text exist, some with little ipsum dolor sit amet” text that resemblance to the original. appears in Word Help (HTML). Microsoft. Retrieved on 2007Other versions have additional 03-22. letters — such as k, w, and z — that were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren added to the original passage to achieve a distribution

who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”


Designing with Type & Grid Minion Pro and Helvetica 60/22/18 Minimal

Angelina De Jesus

Designing with Type and Grid assignment 2 The objective was to understand 1-3 column grids as individual pages and spreads alternating Serif and Sans Serif fonts and slowly incorporating simple graphic elements. Top: Cover Page for the assignment. The following pages consists of scaled and full-size interior pages (table of contents, columns grid layouts).


Designing with Type & Grid 1 Column with Serif font

4-5

1 Column with Sans Serif font

6-7 8-9

2 Columns with Serif font 2 Columns with Sans Serif font

10-11

3 Columns with Serif font

12-13

3 Columns with Sans Serif font

14-15

Lorem ipsum Using lorem ipsum to focus attention on graphic elements in a website design proposal.

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. It is a form of “greeking”.

Even though using “lorem ipsum” often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. “Lorem ipsum” also approximates a typical distribution of letters in English. The most common lorem ipsum text reads as follows: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

It is not known exactly when the text acquired its current standard form; it may have been as late as the 1960s. The passage was discovered by Richard McClintock, a Latin scholar who is the publications director at Hampden-Sydney College in Virginia, by searching for citings of the rarely used word ‘consectetur’ in classical literature. The original version (with the excerpted items highlighted):

[32] Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? [33] At vero eos et accusamus et iusto odio dignissimos

History and Discovery The text is derived from Cicero’s De finibus bonorum et

malorum (On the Ends of Goods and Evils, or alternatively [About] The Purposes of Good and Evil ). [1] The original passage began: Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: “Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It is not known exactly when the text acquired its current standard form; it may have been as late as the 1960s. The passage was discovered by Richard McClintock, a Latin scholar who is the publications director at Hampden-Sydney College in Virginia, by searching for citings of the rarely used word ‘consectetur’ in classical literature.

ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis

English translation Cicero’s original text: “…neque porro quisquam est, qui

dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation “Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Variations There are many variations of passages of Lorem Ipsum

available, but the majority has been altered in some form, by injected humour, or randomized words, which don’t follow the conventions of common language. If one is going to use a passage of Lorem Ipsum, it is proper to be sure there is not anything “hidden” in the middle of text.Many variations on the standard lorem ipsum text exist, some with little resemblance to the original. Other versions have additional letters — such as k, w, and z — that were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren added to the original passage to achieve a distribution of letters that more closely approximates English. Cicero’s first Oration against Catiline is sometimes used in type specimens:

Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tus nos eludet? . . . Today’s popular version of lorem ipsum was first created for Aldus Corporation’s first desktop publishing program Aldus PageMaker in the mid-1980s for the Apple Macintosh. Art director Laura Perry adapted older forms of the lorem text from typography samples. The text was frequently used in PageMaker templates. Various pieces of software, including text editors (or plug-in modules for same), can generate semi-random “lorem text” that often has little or nothing in common with the canonical variety, other than looking like (and often being) jumbled Latin. Apple’s Pages software uses this jumbled text as a sample screenplay for their screenplay layout. References: ^ Description of the “Lorem ipsum dolor sit amet” text that appears in Word Help (HTML). Microsoft. Retrieved on 2007-03-22. From Wikipedia, the free encyclopedia For the Wikipedia template, see lorem ipsum. Resource Link: http://en.wikipedia.org/wiki/Lorem_ipsum


LOREM I

Using lorem ipsum to focus attention on graphic elements in a website design proposal

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. It is a form of “greeking”.

Even though using “lorem ipsum” often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. “Lorem ipsum” also approximates a typical distribution of letters in English. From Wikipedia, the free encyclopedia For the Wikipedia template, see lorem ipsumResource Link: http://en.wikipedia.org/wiki/Lorem_ipsum

The most common lorem ipsum text reads as follows: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

History and discovery The text is derived from Cicero’s De finibus bonorum et malorum (On the Ends of Goods and Evils, or alternatively [About] The Purposes of Good and Evil ).[1] The original passage began: Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: “Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It is not known exactly when the text acquired its current standard form; it may have been as late as the 1960s. The passage was discovered by Richard McClintock, a Latin scholar who is the publications director at Hampden-Sydney College in Virginia, by searching for citings of the rarely used word ‘consectetur’ in classical literature.

The original version

[32] Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? [33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint etmolestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.


M IPSUM English translation

Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation

“Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Variations There are many variations of passages of Lorem Ipsum available, but the majority has been altered in some form, by injected humour, or randomized words, which don't follow the conventions of common language. If one is going to use a passage of Lorem Ipsum, it is proper to be sure there is not anything "hidden" in the middle of text. Many variations on the standard lorem ipsum text exist, some with little resemblance to the original. Other versions have additional letters — such as k, w, and z — that were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren added to the original passage to achieve a distribution of letters that more closely approximates English. Cicero's first Oration against Catiline is sometimes used in type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tus nos eludet? . . .

Today's popular version

of lorem ipsum was first created for Aldus Corporation's first desktop publishing program Aldus PageMaker in the mid-1980s for the Apple Macintosh. Art director Laura Perry adapted older forms of the lorem text from typography samples. The text was frequently used in PageMaker templates. Various pieces of software, including text editors (or plug-in modules for same), can generate semi-random "lorem text" that often has little or nothing in common with the canonical variety, other than looking like (and often being) jumbled Latin. Apple's Pages software uses this jumbled text as a sample screenplay for their screenplay layout. References ^ Description of the “Lorem ipsum dolor sit amet” text that appears in Word Help (HTML). Microsoft. Retrieved on 2007-03-22.


Designing with Type and Grid assignment 3 The objective was to understand 1-3 column grids as individual pages and spreads alternating Serif and Sans Serif fonts and slowly incorporating simple graphic elements. Top: Second/opening page for the assignment. The following pages consists of scaled interior pages (table of contents, columns grid layouts).


Using lorem ipsum to focus attention on graphic elements in a website design proposal History & Discovery

In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. It is a form of “greeking”.

The text is derived from Cicero’s De finibus bonorum et malorum (On the Ends of Goods and Evils, or alternatively [About] The Purposes of Good and Evil ).

Even though using “lorem ipsum” often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. “Lorem ipsum” also approximates a typical distribution of letters in English. The most common lorem ipsum text reads as follows: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis. aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deseruntmollit anim id est laborum.

[1] The original passage began: Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: “Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It is not known exactly when the text acquired its current standard form; it may have been as late as the 1960s. The passage was discovered by Richard McClintock, a Latin scholar who is thepublications director at Hampden-Sydney College in Virginia, by searching for citings of the rarely used word‘consectetur’ in classical literature.

THE ORIGINAL VERSION [32] Sed ut perspiciatis, unde omnis iste natus error sit oluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicab. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut

LOREM IPSUM Using lorem ipsum to focus attention on graphic elements in a web design proposal. In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. It is a form of “greeking”. Even though using “lorem ipsum” often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. “Lorem ipsum” also approximates a typical distribution of letters in English. The most common lorem ipsum text reads as follows: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, sed quia nonnumquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? 33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atquecorrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborumet dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe

History and discovery The text is derived from Cicero’s De finibus bonorum et malorum (On the Ends of Goods and Evils, oralternatively [About] The Purposes of Good and Evil ).

[1] The original passage began: Neque porro

quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: “Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It is not known exactly when the text acquired its current standard form; it may have been as late as the 1960s. Thepassage was discovered by Richard McClintock, a Latin scholar who is the publications director at Hampden-Sydney College in Virginia, by searching for citings of the rarely used word ‘consectetur’ in classical literature. The original version (with the excerpted items highlighted):

[32] Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur?

[33] At vero eos et accusamus et iusto odio

dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus,

eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

English translation Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation “Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure.“

To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Variations There are many variations of passages of Lorem Ipsum available, but the majority has been altered in some form, by injected humour, or randomized words, which don’t follow the conventions of common language. If one is going to use a passage of Lorem Ipsum, it is proper to be sure there is not anything “hidden” in the middle of text.Many variations on the standard lorem ipsum text exist, some with little resemblance to the original. Other versions have additional letters — such as k, w, and z — that were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren added to the original passage to achieve a distribution of letters that more closely approximates English.

omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

English translation Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation “Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Variations There are many variations of passages of Lorem Ipsum available, but the majority has been altered in some form, by injected humour, or randomized words, which don’t follow the conventions of common language. If one is going to use a passage of Lorem Ipsum, it is proper to be sure there is not anything “hidden” in the middle of text.Many variations on the standard lorem ipsum text exist, some

Cicero’s first Oration against Catiline is sometimes used in type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tus nos eludet? . . . Today’s popular version of lorem ipsum was first created for Aldus Corporation’s first desktop publishing program Aldus PageMaker in the mid-1980s for the Apple Macintosh. Art director Laura Perry adapted older forms of the lorem text from typography samples. The text was frequently used in PageMaker templates. Various pieces of software, including text editors (or plug-in modules for same), can generate semi-random “lorem text” that often has little or nothing in common with the canonical variety, other than looking like (and often being) jumbled Latin. Apple’s Pages software uses this jumbled text as a sample screenplay for their screenplay layout. References ^ Description of the “Lorem ipsum dolor sit amet” text that appears in Word Help (HTML). Microsoft. Retrieved on 2007-03-22. From Wikipedia, the free encyclopedia For the Wikipedia template, see lorem ipsumResource Link: http:// en.wikipedia.org/wiki/Lorem_ipsum

Other versions have additional letters — such as k, w, and z — that were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren added to the original passage to achieve a distribution of letters that more closely approximates English. Cicero’s first Oration against Catiline is sometimes used in type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tus nos eludet? . . . Today’s popular version of lorem ipsum was first created for Aldus Corporation’s first desktop publishing program Aldus PageMaker in the mid-1980s for the Apple Macintosh. Art director Laura Perry adapted older forms of the lorem text from typography samples. The text was frequently used in PageMaker templates. Various pieces of software, including text editors (or plug-in modules for same), can generate semi-random “lorem text” that often has little or nothing in common with the canonical variety, other than looking like (and often being) jumbled Latin. Apple’s Pages software uses this jumbled text as a sample screenplay for their screenplay layout. References ^ Description of the “Lorem ipsum dolor sit amet” text that appears in Word Help (HTML). Microsoft. Retrieved on 2007-03-22.

LOREM IPSUM

LOREM IPSUM

Lorem Ipsum


LOREM IPSUM Using lorem ipsum to focus attention on graphic elements in a website design proposal In publishing and graphic design, lorem ipsum is common placeholder text used to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. It is a form of "greeking". Even though using "lorem ipsum" often arouses curiosity due to its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design in order to direct the focus to presentation. "Lorem ipsum" also approximates a typical distribution of letters in English. The most common lorem ipsum text reads as follows: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

History and Discovery

The text is derived from Cicero’s De finibus bonorum et malorum (On the Ends of Goods and Evils, or alternatively [About] The Purposes of Good and Evil ). [1] The original passage began: Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit (Translation: “Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It is not known exactly when the text acquired its current standard form; it may have been as late as the 1960s. The passage was discovered by Richard McClintock, a Latin scholar who is the publications director at Hampden-Sydney College in Virginia, by searching for citings of the rarely used word ‘consectetur’ in classical literature. The original version with the excerpted items highlighted: [32] Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? [33] At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.


“Ut enim ad minim veniam, quis nostrud exercitation ullamco aboris nisi ut aliquip ex ea commodo consequat.”

English translation Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation

“Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Variations

There are many variations of passages of Lorem Ipsum available, but the majority has been altered in some form, by injected humour, or randomized words, which don't follow the conventions of common language. If one is going to use a passage of Lorem Ipsum, it is proper to be sure there is not anything "hidden" in the middle of text. Many variations on the standard lorem ipsum text exist, some with little resemblance to the original. Other versions have additional letters — such as k, w, and z — that were uncommon or missing in the Latin, and nonsense words such as Z.zril, takimata, and gubergren added to the original passage to achieve a distribution of letters that more closely approximates English. Cicero's first Oration against Catiline is sometimes used in type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tus nos eludet? . . . Today's popular version of lorem ipsum was first created for Aldus Corporation's first desktop publishing program Aldus PageMaker in the mid-1980s for the Apple Macintosh. Art director Laura Perry adapted older forms of the lorem text from typography samples. The text was frequently used in PageMaker templates. Various pieces of software, including text editors (or plug-in modules for same), can generate semi-random "lorem text" that often has little or nothing in common with the canonical variety, other than looking like (and often being) jumbled Latin. Apple's Pages software uses this jumbled text as a sample screenplay for their screenplay layout. References ^ Description of the “Lorem ipsum dolor sit amet” text that appears in Word Help (HTML). Microsoft. Retrieved on 2007-0322. From Wikipedia, the free encyclopedia For the Wikipedia template, see lorem ipsum. Resource Link: http://en.wikipedia.org/wiki/ Lorem_ipsum


+ + ++ + + Designing with Positive & Negative Space

by: Angelina De Jesus

DESIGNING WITH POSITIVE & NEGATIVE SPACE The objective was to design a mini magazine booklet on article about positive and negative space from research I gathered. TOP: Cover page for the assignment. RIGHT: inside of the mini magazine.


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Angelina De Jesus adejesus216@gmail.com

Typography exploration  

A collection of Typography assignments.

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