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RAD
 Digital Creds

Jan 2014



RAD
 Introduction

RAD is a small creative production company of digital ninjas based in London.


RAD
 Introduction

We get things done and take pride in the process that gets us there. We specialise in digital campaigns. We love digital outdoor. We are RAD.


We’re already working with leading brands


RAD
 Introduction


Case Studies



Digital partner Rad were asked to create all digital aspects of Greenpeace’s 2013 Save Santa’s Home, Christmas campaign. We provided art direction, website design and social media guidelines. ! Ad of the day, The Drum. Dec 3rd 2013 Client Greenpeace 


Project Save Santas Home

!

Services Art direction Web design


Greenpeace Save Santas Home, Christmas campaign
 


Overview Working with Ogilvy, we designed all digital aspects of Greenpeaces Save santas home christmas campaign.


Greenpeace Save Santas Home, Christmas campaign



Greenpeace Save Santas Home, Christmas campaign
 


Creative direction Design Branding


Greenpeace Save Santas Home, Christmas campaign



Digital outdoor ads RAD were asked to support RKCR with the recent Lloyds banks rebrand. We created all the digital outdoor ads for the massive brand campaign running from October 2013. Client RKCR 


Project Lloyds rebrand

!

Services 3D projection mapping Animation DOOH Production


Lloyds DOOH Lloyds rebrand 2013
 


Overview We quickly recreated the print posters using a mixture of 3D environments and wireframe models. Then we animated the elements to bring the poster to life.
 Cinema 4D After Effects Photoshop



Lloyds DOOH Lloyds rebrand 2013
 


Overview We quickly recreated the print posters using a mixture of 3D environments and wireframe models. Then we animated the elements to bring the poster to life.
 Cinema 4D After Effects Photoshop



Digital outdoor ads Digital outdoor animation and production based on existing print campaign.

Client Ogilvy & Mather
 Project Ford quotes

!

Services Design
 Animation Production


Ford DOOH

Overview Design Animation Production


Ford DOOH

Overview Design Animation Production


!

Digital outdoor ads RAD devised a complex 2D/3D animation technique to bring a static image to life, making a group of people levitate for Oxfam’s 2013/14 Lift campaign. Client RKCR
 Project Oxfam Lift

!

Services 3D Projection Mapping Post production Design
 Animation DOOH Production


Oxfam Lift

Overview Design Animation Production


Oxfam Lift

Overview Design Animation Production


Responsive website design Laurene Powell Jobs, the intensely private widow of Steve Jobs, has teamed up with other Silicon Valley luminaries to back an ambitious new journalism site dubbed Ozy Media. !

Rad were asked to re-imagine the Ozy website homepage and brand ID. Client Ozy.com
 Project Re-imagine Ozy Homepage

!

Services Creative direction Design Branding



Ozy.com Responsive website design

Overview Creative direction Design Branding


Ozy.com Responsive website design

Overview Creative direction Design Branding


Ozy.com Responsive website design

Overview Creative direction Design Branding


Online advertising An assortment of rich and standard banner ads for B&Q’s ‘Unloved Rooms’ campaign.

Client Karmarama 


Project B&Q Rich and standard banners

!

Services Animation Production


B&Q Online advertising
 


Overview Animation Production
 Flash Photoshop AS3



B&Q Online advertising
 


Overview Animation Production
 Flash Photoshop AS3



Mobile advertising An assortment video banner ads for mobile to support Expedia’s ‘Travel Yourself Interesting’ campaign. Client Ogilvy & Mather 


Project Expedia

!

Services Design Production





Expedia Mobile advertising



Thank you For more information contact:


Anna Firth Client Services Director
 


+44 (0) 7436 580 421 anna@radlondon.co.uk 


!

Rad client credentials 2014  
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