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Cor por at eSoci al Res pons i bi l i t y Nowadayst heenvi r onmenti spl ayi ngabi gr ol e i nt hes oci et y. Theear t hi s damagedandwewant t opr eventi tt obemor e damaged.Outoft hi sper s pect i vecor por at es oci al r es pons i bi l i t y( CSR)i sbor n. Thet er m‘ cor por at es oci al r es pons i bi l i t y’became commonus ei nt hel at e 1 960sandear l y1 970s af t ermanymul t i nat i onal cor por at ef or medt he t er ms t ak ehol der , meani ngaper s on, gr oupor or gani zat i ont hathas di r ectori ndi r ects t ak ei n anor gani zat i onbecaus ei t canaf f ectorbeaf f ect ed byt heor gani zat i on’ sact i ons , obj ect i vesandpol i ci es . Thegoal ofcor por at e s oci al r es pons i bi l i t yi st o embr acer es pons i bi l i t y, f or t hecompany’ sact i ons , choi cesandpos i t i veef f ect t owar dshumanandenvi r onment . Thecompany t r i est omak echoi ceswi t h i nmi nd: Peopl e, Pl anet , Pr of i t . Wi t hever ychoi ce, t heywi l l l ookatt he f ut ur e. Soci al cor por at e r es pons i bi l i t yi st ypi cal s omet hi ngf r om t het wen t yf i r s tcent ur y.

Cor por at es oci al r es pons i bi l i t yappear si nal otof di f f er ents hapes . Ther ear e bi gands mal l t r endswhi ch al l cont r i but eal i t t l et ot he ear t h. Anexampl ei si ts o cal l edGr eenGr af f i t i . I ti sa new t ypeofs t r eetadver t i s i ng. For mer l ybi l l boar ds wer eus edf ors t r eetadver t i s i ng, ever ybody k nowsbi l l boar ds , t heyar e notver ys peci al anymor e. Gr eenGr af f i t i i snew and i nnovat i ng. Pavement sor wal l sar ecl eanedi nt he cl eanedpar tames s ageor dr awi ngappear s . I ti sa f or m ofcl eanadver t i s i ng. Gr eenGr af f i t i i scons pi cuousbecaus ei ti sapl ace wher eal otofpeopl ecr os s by. I tcat chesal otofeyes . I nt hi swaycompani escan s how t hepeopl et hatt hey par t i ci pat ei ncor por at e s oci al r es pons i bi l i t yandat t hes amet i megetat t ent i onf ort hei rpr oduct .

Ther ear edi f f er entt ypes ofGr eenGr af f i t i . Themos t f amoust ypei sRever s e Gr af f i t i . Wi t hRever s e Gr af f i t i apavementi s cl eanedwi t ha hi ghpr es s ur es pr ayerandat empl at ebywhi chapat t er n exi s t s .Anot hert ypei st he Chal k&Mi l kGr af f i t i . Wi t h t hehel pofchal kandmi l k acommuni cat i onexpr es s i onhasbeendet er mi ned. I ti sal mos tt hes ameas Res er veGr af f i t i , onl yt hi s t i mei ti smadewi t hchal k ormi l k . Ever yt ypeof Gr eenGr af f i t i hasi t sown qual i t i es . Someexpr es s i ons di s appearaf t ert hr ee mont hsands omeexpr es s i onsdi s appearaf t erone day. I ns ummar ys oci al r es pons i bi l i t ybr i ngsal otofnew t hi ngst ot hewor l d, al ot ofbeaut i f ul t hi ngst o, l i k e Gr eenGr af f i t i .

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