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Addie Rippin presents, SOUTH MOON UNDER SPRING PHOTOSHOOT CAMPAIGN:

Wild at H eart


A little playlist for the photoshoot.

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Spring 2019.

Wild at

H eart

She is a free-spirit dancing in wildflower fields, living in the moment, and chasing the sun. A collection that makes you feel wild at heart. Anything is possible.


Fonts, colors, and design elements.

Artifact

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P 24-15 C

P 68-2 C

P 61-5 C

P 117-16 C

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Layout and image treatments.


Wildflower DREAMS


Be

Free


Spring Emailer.

W

ild

IT’S SPRING BE

an d

Free

Dance through the wildflower fields in our Spring-approved styles, from picnics to parties we have something for you. Be wild, be free, be you. SHOP NOW


Website Landing Page

THE SPRING SHOP FOR THOSE

Wild at

H eart

She is a free-spirit dancing in the wildflower fields.The sun shines as she twirls, her dress flowing in the breeze. Spring is here and she is ready.

SHOP NOW


Editorial Layout for Spring Catalog.

Spring 2019.


Show Me Your Mumu Dot Dress On the cover Free People Linen Jumper

Wild at

H eart

Free People Addie Maxi Dress Sam & Lavi Long Sleeve Button Down


Free People Costa Set

Billabong Aussie Maxi Dress Free People Daydream Dress


Billabong Stripe Maxi Dress Free People Daydream Dress

Be

Free

Wildflower Dreams Free People Firefly Maxi Dress Dolce Cabo Penny Lane Jacket

Profile for addie rippin

South Moon Under Spring photoshoot storyboard.  

SMU spring 2019 photoshoot storyboard. Ideas for photoshoot, layout for catalog, emailers, and web landing.

South Moon Under Spring photoshoot storyboard.  

SMU spring 2019 photoshoot storyboard. Ideas for photoshoot, layout for catalog, emailers, and web landing.

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